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Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs.

Q. So how do you activate your internal community to reach a positive ROI? A. Facilitate Employee Engagement within the platform. A successful company and a thriving corporate culture doesn’t come from an org chart and people identified by numbers it comes from HUMANS, community, and allowing other users to benefit from each other’s expertise. Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.

No one is participating because companies are simply using a different communication medium for the same old message. The voice of a community should reign relevant to the workers, not the executives, a common mistake we see with many failed internal community and intranet projects.  The fastest way to make a community relevant and to gain participation is to make it human and to upgrade the messaging to fit the distribution tool.

Last month, Tufts Inter Fraternity Council, made up of representatives from all the fraternities on campus, launched a partnership with Tisch College to strengthen their capacity to have a positive and constructive impact on campus, in the local area, and in the global community.

As I worked on that and heard about the fundraising and volunteering that other fraternities were doing I started thinking about the impact we could have through collaboration

philanthropy summit for organizations to share fundraising resources and tips, and found that other fraternities were looking for ways to collaborate as well

included within the campus community, conducted a competition amongst sororities and fraternities for accepting mentors for OCT members. 

The winning team will be announced April 15. The incentives include a trophy from OCT, recognition on campus, volunteer hours for resumes and the experience of helping the community.

“I suggested we hold a competition,” Andes said, “where teams from sororities and fraternities can compete on the basis of who can accumulate the most number of hours by volunteering at OCT.”

Virtual Volunteers - How to Recruit Online Volunteers For Nonprofit Fundraising

Most parent organizations, charities, teams, and other non-profits can always use as many volunteers and donors as they can get.Organizations have difficulty finding volunteers for a variety of reasons.

the smaller and more local the organization is, the smaller the number of potential volunteers there are available.

She's been to Sri Lanka and South Africa as a participant in Accenture Development Partnerships, a program that sends employees to work on nonprofit projects in developing countries.

As more employees see volunteer work as a way to learn new skills or move their careers forward, volunteering has become a sort of corporate benefit.

For an annual fee between $5,000 and $50,000, companies can give their employees access to a VolunteerMatch list of 55,300 nonprofits seeking help. Nonprofits join for free.

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard

Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”

Getting In Early

Pro Bono Standards & Valuation In partnership with the Committee Encouraging Corporate Philanthropy (CECP), Taproot Foundation has developed standards for pro bono service to professionalize the field and ensure the consistent quality of services delivered to recipient organizations

Examples of Pro Bono Service HR team audits the HR systems of a nonprofit Finance team develops managerial accounting systems for a nonprofit Property development team helps a nonprofit secure and design office space Creative team develops a nonprofit's annual report Working as part of her company's pro bono commitment to a nonprofit, a professional tax accountant provides tax consulting to needy individuals in the community

Examples of Other Skills-Based Service (Not Pro Bono) Executive serves on a nonprofit board and gives informal advice Manager coaches high school student on a business plan competition An accountant independently provides free tax services to an individual in the community who can't afford tax advice Engineer designs a technology curriculum for an after school program Working as part of her company's pro bono commitment to a nonprofit, a software designer sets up staff computers (setting up computers is not within the core description of a software designer's professional expertise)

Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough econom

28 percent are willing to pay at least $10 more

the survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies

10 Experts, 10 Predictions, 1 Year January 6, 2012 at 9:06 AM by Research & InsightsLast month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions, programs and issues for the New Year.As for our perspective, we say look out for an influx of disruptive campaigns in 2012. The cause industry continues to mature, and with the flood of new campaigns in the market, companies and nonprofits must do more to make sure their cause stands out in the chatter. Companies will make bigger and braver commitments, support broader and bolder issues and increasingly go out on a limb all in the name of cause. We'll also see more companies support niche causes and partner with smaller, more nimble nonprofits for further differentiation. Let's shake things up this year!

My one cause marketing prediction is that by the end of 2012

2012 will see the rise of the employee activist. As 2011 saw the second coming of the consumer activist with powers heretofore inconceivable, the new year will bring the awakening of the most powerful brand ambassadors - the employees. This year employees will awaken to the opportunity they have to create real change inside the corporation and in their communities, simultaneously. Corporations will embrace the chance to help their employees to make that change."