Group items tagged

trategy #1: Try to Get Permission

Strategy #2: Use Advertising to Test

Use advertising as a testing tool rather than a long-term stream of customers.

Yet, when it comes to email management, most companies seems to adopt a somewhat broken posture: either they don’t advertise any public email or they advertise too many of them.

The right number of emails to be advertized by your company is ONE.

Fragmented communication issues were numerous and yet subtle. Here’s some anecdotal evidence: Sales team pitched a prospect with the usual 3min introductive verbatim, later to discover that the prospect was already very familiar with our technology, as the prospect was already one week into integrating with Lokad. As a result, the pitch was less than useful, and the sales team appeared clueless. (They were clueless.) Support team, not aware of the importance of a prospect, replied with a short email pointing toward our online documentation to a VIP (Very Important Prospect) who was basically asking for a direct call. Not only we missed a big opportunity to engage with a VIP, but we appeared somewhat carefree too (VIPs expect to be treated as such). A client with a technical question our billing, unsure of the proper contact, decided to separately email sales@, support@ and billing@. He got 3 distinct answers, triple effort for us, and one of them, poorly phrased, seemed to bring a different answer. We spend hours undoing the confusion afterward.

An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year

found that the primary social media goal is to increase Facebook “Likes.”

social networking would take 11.9% of their overall budget this year compared with 13% for TV

Corporations have, not surprisingly, turned their marketing lens to the social networks, and they're running their corporate giving programs like a race for prom king.

the neediest and most in need of charity -- are not always those with the loudest voice.

There's another advantage for Chase to hand out money this way: they're splashed all over your Facebook news feed as good-hearted bankers with whom you might just want to do business. But are these dollars solely devoted to helping charitable organizations, or are they just another way of advertising? A multi-billion dollar corporation shouldn't be allowed to write-off advertising as a charitable contribution.

aking the checkin and making it philanthropic

lets users post their actions via SMS, web, email, Foursquare or Google Talk.

ach act earns the user points that can be redeemed for actual rewards and discounts

Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough econom

despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don't

the survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies

For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?

In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.

We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement