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10 Experts, 10 Predictions, 1 Year January 6, 2012 at 9:06 AM by Research & InsightsLast month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions, programs and issues for the New Year.As for our perspective, we say look out for an influx of disruptive campaigns in 2012. The cause industry continues to mature, and with the flood of new campaigns in the market, companies and nonprofits must do more to make sure their cause stands out in the chatter. Companies will make bigger and braver commitments, support broader and bolder issues and increasingly go out on a limb all in the name of cause. We'll also see more companies support niche causes and partner with smaller, more nimble nonprofits for further differentiation. Let's shake things up this year!

My one cause marketing prediction is that by the end of 2012

2012 will see the rise of the employee activist. As 2011 saw the second coming of the consumer activist with powers heretofore inconceivable, the new year will bring the awakening of the most powerful brand ambassadors - the employees. This year employees will awaken to the opportunity they have to create real change inside the corporation and in their communities, simultaneously. Corporations will embrace the chance to help their employees to make that change."

s transitioning from living primarily as a Facebook canvas application to running off of its standalone website Causes.com

led to a two-fold increase in the amount of money the site raises in donations from its ‘Birthday Wish’ feature on a daily basis — $20,000 a day, up from $10,000 two months ago.

Causes gift cards in every Safeway and Vons location in California.

LinkedIn is adding a new “Volunteer Experience & Causes” field to profiles, the company announced Wednesday. The section will let users highlight and showcase their unpaid or charitable work experience.

Promoting your charitable experience will help get you a job, according to a recent survey by LinkedIn. The company polled nearly 2,000 U.S. professionals and found that 41% said that when they are evaluating candidates, they consider volunteer work just as much as paid work. Of the hiring managers surveyed, 20% said they gave a job based on a candidate’s volunteer work experience.

Of the 2,000 professionals surveyed, 89% had volunteer experience but only 45% included that information on their resume.

aking the checkin and making it philanthropic

lets users post their actions via SMS, web, email, Foursquare or Google Talk.

ach act earns the user points that can be redeemed for actual rewards and discounts

Facebook is launching a resource center to help non-profits use the social network.

The site will include educational materials, tutorials and a downloadable non-profit guide geared toward raising awareness and funds for causes specifically through the social network.

how to create a Facebook Page and explains how to set up events and use discussion boards to connect with an audience

Flash forward to 2011, and philanthropy is the new black. Everywhere you turn, people are spending a few months abroad to build a school

volunteering at the blood bank in the evenings after they finish their 9-to-5 job. Everyone has a cause

This nouveau philanthropic righteousness is definitely making the world a better place and is empowering a generation to believe that they, as concerned citizens of the world, can make a difference to global issues

Giving is big business. Every year non-profit organizations solicit companies in the hope of obtaining

Giving USA reports corporate giving increased 5.5% to $14.1 billion in 2009.

Businesses are willing to give, but are often confused as to which causes might be best for them.

85 378 organismes de charité, dont 16 328 au Québec, selon l'Agence du revenu du Canada

5,3 millions en dons, la division québécoise de la Société canadienne de la sclérose en plaques a dépensé 2,5 millions pour faire ses collectes de fonds

Fondation des maladies du coeur coûtent 80 millions et récoltent 155 millions(1)

Corporate Social Responsibility isn’t about giving money away and adopting the latest cause of activists. CSR and sustainability are approaches to business operation and execution that build employee engagement, improve environmental performance, create positive social impact, enable operational efficiency, reduce cost, foster innovation, strengthen relationships with customers and consumers and ultimately…create business advantage.

Dave Stangis, VP for Corporate Responsibility with Campbell Soup Company responding to University of Michigan Professor Aneel Karnani’s infamous editorial in The Wall Street Journal, “The Case Against Corporate Social Responsibility.”

Is it the misperception that CSR is a cost, a tagged on responsibility, and therefore, unnecessary for companies? Or that CSR is completely estranged from the notions of capitalism as Professor Karnani believes — and is, in fact, the wrong argument?

Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough econom

28 percent are willing to pay at least $10 more

the survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies

Bell Canada, for example, receives 9,200 requests for either philanthropic or sponsorship support each year

ell faces a major challenge in dealing with these applications, and making the difficult decisions concerning which to support and which to turn down, while striving to get good value for its sponsorship investments. Overall, she points out, the objective is "to connect to the things that matter"

Bell does not sponsor individual athletes, individuals who simply have an idea or cause they wish to promote, or business launches. If applicable, Foster points out,