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Daniel Benoni

The Struggle in Finding An Addressable Problem - Lean Startups - blog - kyle ... - 0 views

www.seamank.com/...ble-problem-lean-startups.html

Documentation Needs startup

shared by Daniel Benoni on 29 Mar 11 - No Cached
  • focusing on a market before an actual product idea
  • By starting with a market and focusing on data/interviews to find an addressable problem, rather than building software from day one, we encountered problems I would never have predicted
  • spent our time talking to as many parents/teacher/psychiatrists that would give us their time
  • ...12 more annotations...
  • The more we narrowed our focus the less motivated we became.  We went from looking at a massive addressable market to a subset of people and a minimal product offering.
  • Focusing, as difficult as it was, was necessary given the reality that we were two
  • Write everything down.
  • best ways to drastically narrow your scope, it’s easy to list four or five options but having to pick just one and describe it fully really focuses things.
  • Pitching everyday
  • it helps you to iterate much faster.
  • People tend to love your idea when it’s vague, as they develop their own picture of what it will really be.  -- What we found to really work well was building a baseline pitch deck and iterating on it every day based on what we had learned.
  • Take all the “ands” out. 
  • We help parents to fix the problems in their child's daily routine and to encourage them to try new things
  • We help parents to fix the one or two main problems in their child's daily routine. 
  • It’s tough to not start writing code after your first positive interview.
  • Not because we found the best problem/solution mix, but rather because we found one solution that we can quickly test and on which we can iterate.
Daniel Benoni

Why your company should have a single email address - 0 views

blog.asmartbear.com/one-email.html

company single email address

shared by Daniel Benoni on 06 Sep 11 - No Cached
  • Yet, when it comes to email management, most companies seems to adopt a somewhat broken posture: either they don’t advertise any public email or they advertise too many of them.
  • The right number of emails to be advertized by your company is ONE.
  • Fragmented communication issues were numerous and yet subtle. Here’s some anecdotal evidence: Sales team pitched a prospect with the usual 3min introductive verbatim, later to discover that the prospect was already very familiar with our technology, as the prospect was already one week into integrating with Lokad. As a result, the pitch was less than useful, and the sales team appeared clueless. (They were clueless.) Support team, not aware of the importance of a prospect, replied with a short email pointing toward our online documentation to a VIP (Very Important Prospect) who was basically asking for a direct call. Not only we missed a big opportunity to engage with a VIP, but we appeared somewhat carefree too (VIPs expect to be treated as such). A client with a technical question our billing, unsure of the proper contact, decided to separately email sales@, support@ and billing@. He got 3 distinct answers, triple effort for us, and one of them, poorly phrased, seemed to bring a different answer. We spend hours undoing the confusion afterward.
Daniel Benoni

Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views

mashable.com/...dailyfeats-social-good

charitable checkin Competitors Documentation

shared by Daniel Benoni on 14 Apr 11 - No Cached
  • aking the checkin and making it philanthropic
  • lets users post their actions via SMS, web, email, Foursquare or Google Talk.
  • ach act earns the user points that can be redeemed for actual rewards and discounts
  • ...16 more annotations...
  • choosing to snack on an apple rather than a piece of cake
  • or larger projects like volunteering your time to a non-profit
  • users start to build a social identity based on their actions.
  • where users flesh out profiles based on their philanthropic interests.
  • This concept of a charitable social layer has taken off on other online platforms like Jumo or Causes.com. People are becoming more conscientious of how they’re perceived online. This social layer based on philanthropic interests is both an easy way to track causes and a positive way to self identify.
Daniel Benoni

The 5 Minute Guide To Cheap Startup Advertising - 0 views

onstartups.com/...Cheap-Startup-Advertising.aspx

ADVERTISING Documentation Marketing

shared by Daniel Benoni on 29 Mar 11 - No Cached
  • trategy #1: Try to Get Permission
  • Strategy #2: Use Advertising to Test
  • Use advertising as a testing tool rather than a long-term stream of customers.
  • ...12 more annotations...
  • use it for what it's best at: the ability to generate a slew of visitors very quickly, and to be turned off just as quickly.
  • With properly tracked conversions and an ad on Facebook
  • deal market for your applicati
  • another example, with AdWords you can learn in a hurry which keywords convert for you, and which don't
  • Option #1: Niche Advertising
  • Option #2: Google AdWords
  • Option #3: Facebook
  • 10-15 cent clicks under the right circumstances.
  • The key to low cost Facebook clicks is having a high click through rate (CTR). The key to a high CTR is a combination of a powerful image, an engaging headline, and laser-focused targeting.
  • Target your demographic information so tightly that you can write a headline that addresses them specifically.
  • Start the ads with a modest budget of, say, $5-10 per ad per day
  • But since you've chosen a small group of people, they will start to tune out the ad rather quickly. At this point your CTR will drop and your cost will climb. Pause the ad, and start over with new cities, new images or new headlines.
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