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Aude-Olivia Dufour

Zoetica Media » Services - 0 views

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    possible partner to do the marketing research behind connecting our clients with the right charities, they use social media 
Aude-Olivia Dufour

Goodness 500 - 0 views

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    our clients
Daniel Benoni

Nat Turner (The product feedback cycle) - 0 views

  • how many different variations of the “product feedback cycle” there are.
  • What he means by this is simply, how long does it take and how many layers does feedback on the product go through before it gets to engineering.
  • There are a few options.  First, you could have clients talk directly to engineers.  While that in theory is the shortest path the feedback cycle could take, that’s typically not the best solution.  Most engineering teams prefer to stay “heads down” and not be interrupted, and are also rarely involved in the client day-to-day, so context switching is hard for them.  You should definitely have interaction there, but probably not all the time. 
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  • The other option, and probably most common, is to have someone or several folks dedicated to “product management.”  That probably makes sense in larger organizations or as companies grow,
  • However, I personally think that this is very dangerous for an early company, and I’d go so far as to say it’s a major red flag.  Here’s an example of what you want to avoid
  • it’s a good sign and highly preferable if the founders focus and own the product process.  Ideally they’re also able to “go deep” and be involved in the entire product management process, writing the specs for engineering teams, managing the priorities, etc…
  • I think the founders of a startup need to be very cognizant and controlling of the product management process, at least until you become a larger organization, and avoid the temptation to hire “someone dedicated to product.”  In my experience, the more people/layers you add to the process and the further the founders step away from the product management the process, the worse the outcome.
Rachel Chaikof

Here's How Apple Makes You Fall in Love with Its MacBooks - 0 views

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    This article can give us some ideas for when we are presenting Invup's platform to potential clients and letting them try out the demo.
Daniel Benoni

Pro Bono Standards & Valuation - Pro Bono 101 - Resources - Lead Pro Bono - Taproot Fou... - 0 views

  • Pro Bono Standards & Valuation In partnership with the Committee Encouraging Corporate Philanthropy (CECP), Taproot Foundation has developed standards for pro bono service to professionalize the field and ensure the consistent quality of services delivered to recipient organizations
  • Examples of Pro Bono Service HR team audits the HR systems of a nonprofit Finance team develops managerial accounting systems for a nonprofit Property development team helps a nonprofit secure and design office space Creative team develops a nonprofit's annual report Working as part of her company's pro bono commitment to a nonprofit, a professional tax accountant provides tax consulting to needy individuals in the community
  • Examples of Other Skills-Based Service (Not Pro Bono) Executive serves on a nonprofit board and gives informal advice Manager coaches high school student on a business plan competition An accountant independently provides free tax services to an individual in the community who can't afford tax advice Engineer designs a technology curriculum for an after school program Working as part of her company's pro bono commitment to a nonprofit, a software designer sets up staff computers (setting up computers is not within the core description of a software designer's professional expertise)
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  • Current Dollar Fair Market Valuation Pro bono work should be valued at Fair Market Value (FMV) and recorded as non-cash giving in CECP Survey Question 9.  FMV is the hourly or project cost that a paying client would incur for the same service. Companies are encouraged to use the three scenarios below to assist in determining the FMV of services rendered.  The dollar values in the scenarios below are based upon current U.S. salary data adjusted to account for geographic differences and typical fee-discounting practices.  CECP is currently unable to provide dollar-value assistance for non-U.S. pro bono service. Paid-release-time service that does not meet the pro bono criteria should be recorded at a dollar value that is appropriate to the skills involved in CECP Survey Question 22 (do not include pro bono hours in Question 22, as that would be double counting hours recorded in Question 9). When in doubt, the current Independent Sector rate is appropriate.
  • For companies with minimal pro bono tracking capabilities In the absence of employee skill area data and internal billing rates, CECP recommends using an estimate of $120 per hour for pro bono service projects. This is based on a rounded average billing rate for mid-level employees across disciplines, highlighted below. For companies with moderate pro bono tracking capabilities Companies that track the seniority level or skills deployed in pro bono projects should use the following chart to value pro bono hours if internal rates are not available.
  • For companies with robust pro bono tracking capabilities Companies should use their best internal billing information to determine the FMV of services rendered. These valuations should be adjusted to reflect billing differences by: geography, seniority level, rate discounting, employee skill area, etc. To do this, companies must track project metrics that affect billing rates so that an accurate, defensible valuation for pro bono contributions can be recorded. CECP strongly encourages companies to track pro bono to this level of specificity whenever possible.
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    GREAT INFORMATION. To read! - Use cases leads - "What to track in pro-bono" - References, etc. 
Daniel Benoni

Why your company should have a single email address - 0 views

  • Yet, when it comes to email management, most companies seems to adopt a somewhat broken posture: either they don’t advertise any public email or they advertise too many of them.
  • The right number of emails to be advertized by your company is ONE.
  • Fragmented communication issues were numerous and yet subtle. Here’s some anecdotal evidence: Sales team pitched a prospect with the usual 3min introductive verbatim, later to discover that the prospect was already very familiar with our technology, as the prospect was already one week into integrating with Lokad. As a result, the pitch was less than useful, and the sales team appeared clueless. (They were clueless.) Support team, not aware of the importance of a prospect, replied with a short email pointing toward our online documentation to a VIP (Very Important Prospect) who was basically asking for a direct call. Not only we missed a big opportunity to engage with a VIP, but we appeared somewhat carefree too (VIPs expect to be treated as such). A client with a technical question our billing, unsure of the proper contact, decided to separately email sales@, support@ and billing@. He got 3 distinct answers, triple effort for us, and one of them, poorly phrased, seemed to bring a different answer. We spend hours undoing the confusion afterward.
Daniel Benoni

HOW TO: Decide Which Charities Your Business Should Support - 0 views

  • Giving is big business. Every year non-profit organizations solicit companies in the hope of obtaining
  • Giving USA reports corporate giving increased 5.5% to $14.1 billion in 2009.
  • Businesses are willing to give, but are often confused as to which causes might be best for them.
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  • Businesses can build stronger relationships with their stakeholders through their charitable endeavors. Helping others while helping themselves can lead businesses to bigger profits.
  • on’t forget your employees
  • Clarify your business’ values
  • Find out where your stakeholders are donating
  • First Steps
  • Picking a Charity
  • Determine the criteria for the potential charity
  • arrow it down: Search for charities that meet your criteria. Here is the tedious part. Giving USA cites there were more than 1 million charities in the United States in 2009. You may want to enlist another person or a committee to help with the selection process. GuideStar.org has a wonderful search function that allows you to pick through its database by criteria
  • Compare mission statements
  • Make sure organizations are registered
  • Transparency and accountability
  • Trustworthy non-profits will discuss their programs and finances
  • Give your partnership a trial run. Test your partnership by donating to a small project before doing a large campaign.
  • Charities are a fulfilling way to further the mission of your organization while helping the community in which you live and work. Keep these tips in mind the next time you conduct your next cause marketing or charitable campaign, and your organization will be sure to come out ahead.
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    This article is the bomb. We should rehearse it before pitching to a company and show how the process should be done and how we can help them go through it with Invup!
Daniel Benoni

Marketing Campaigns are Betting Big on Social Gaming - 0 views

  • GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook
  • GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.The concept and execution are the same for GTG’s other big-name clients — Pepsi, Propel, Starbucks and Quaker. A user can play those companies’ custom-branded games on Facebook for a short amount a time until a pop-up box appears requesting that the user “like” the company in order to “double your donation.”“Not only are thousands of dollars going to charity as a result of people playing games, but large companies are successfully using branded social games to turn Facebook fans into customers,” Archer says.
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    Social gaming (not game dynamics :) in fundraising campaign...
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