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Daniel Benoni

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard - 0 views

mashable.com/...empire-avenue-investment

socialmedia brands empire avenue EA collaborator parnership marketing

shared by Daniel Benoni on 29 Jul 11 - No Cached
  • Why Top Brands Are Investing So Much Time In a Social Media Leaderboard
  • Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”
  • Getting In Early
  • ...3 more annotations...
  • So if brands aren’t necessarily going by their EA network score to judge their return on investment, how do they know if their time is well spent? Robert Scoble thinks it’s too early to say whether brands will see a major return on their EA investment. “It’s something fun to play around with, but that’s all I’d be doing right now if I were a company,” Scoble said. “That said, you could get a lot of PR by playing around with services in early stages of the game. Everyone remembers [the companies that were early to] blogging and Twitter. No one cares about the 3,000th one there.”
  • Intel is seeing results from being an early adopter. “As one of the first Fortune 50 brands on EA, we got first-mover credit,” explained Rhoads. “People noticed we were participating and were able to interact directly through the game with a very active, pre-existing community. It’s very satisfying to invest in that community and I think gratifying and perhaps surprising when a brand re-invests back in you. As far as results are concerned, it’s hard to tell.”
  • While larger companies are always among first adopters for new social networking sites because they have more resources and staff, the true test will be if smaller companies will flock to EA as they have to Facebook and Twitter. Most companies will likely need harder evidence of return on investment in order to justify getting into the game
  • Daniel Benoni on 29 Jul 11
     
    Potential partner, they could use our score in their algorithm, we could ask them some question about their algorithm, we offer them a social value in their score and they drive us really interesting traffic and brands! To check soon!
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