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Daniel Benoni

Facebook Launches Non-Profit Resource Center - 0 views

  • Facebook is launching a resource center to help non-profits use the social network.
  • The site will include educational materials, tutorials and a downloadable non-profit guide geared toward raising awareness and funds for causes specifically through the social network.
  • how to create a Facebook Page and explains how to set up events and use discussion boards to connect with an audience
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  • he Resource Center will also include a spotlight section for successful non-profits and a success stories app where Facebook will showcase best practices and try to build a community around shared stories and advice.
  • The resource center is clearly meant to provide non-profits tools, but it’s also a sign that Facebook is taking social good seriously. Facebook has been a home to online philanthropy for some time, but it is not the only game in town.
  • t’s important from a business perspective to establish Facebook as a hub for non-profits online, but ultimately the cause — and social good — should come first.
  • The page has already raked in more than 410,000 Likes and only seems to be growing. Has social good hit the mainstream? Should more companies create resource centers?
Daniel Benoni

Resources - Lead Pro Bono - Taproot Foundation - 0 views

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    Great pro-bono resources if you want to know more about how it is managed!
Daniel Benoni

Does Expending Resources on CSR and Sustainability Destroy Economic Value? « ... - 0 views

  • Corporate Social Responsibility isn’t about giving money away and adopting the latest cause of activists. CSR and sustainability are approaches to business operation and execution that build employee engagement, improve environmental performance, create positive social impact, enable operational efficiency, reduce cost, foster innovation, strengthen relationships with customers and consumers and ultimately…create business advantage.
  • Dave Stangis, VP for Corporate Responsibility with Campbell Soup Company responding to University of Michigan Professor Aneel Karnani’s infamous editorial in The Wall Street Journal, “The Case Against Corporate Social Responsibility.”
  • Is it the misperception that CSR is a cost, a tagged on responsibility, and therefore, unnecessary for companies? Or that CSR is completely estranged from the notions of capitalism as Professor Karnani believes — and is, in fact, the wrong argument?
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  • When properly and strategically implemented, CSR does not lose money, it makes money. Over the long term, it is a viable business strategy that focusses on long-term sustainable impacts (including profitability). Arguing against reducing energy, water and waste costs, along with fines, meeting onerous regulatory standards imposed due to improper actions, etc. is as foolish and short-sighted as arguing against oil changes for your car (it costs money) or the installation of safety devices that protect consumers (such as safety belts and airbags) because they increase the cost of the vehicle.
Daniel Benoni

Tufts fraternities partner to maximize community impact and philanthropy - Jonathan M. ... - 0 views

  • Last month, Tufts Inter Fraternity Council, made up of representatives from all the fraternities on campus, launched a partnership with Tisch College to strengthen their capacity to have a positive and constructive impact on campus, in the local area, and in the global community.
  • As I worked on that and heard about the fundraising and volunteering that other fraternities were doing I started thinking about the impact we could have through collaboration
  • philanthropy summit for organizations to share fundraising resources and tips, and found that other fraternities were looking for ways to collaborate as well
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  • each of the ten fraternity chapters on campus agreed to sign on and to collaborate on a philanthropic endeavor this semester and in the future
  • all fraternities will collaborate philanthropically around an agreed upon theme, sharing resources and co-sponsoring fundraising events together
  • Because fraternities at Tufts are already so busy with their individual chapter philanthropic activities, it was initially challenging to get all the chapters to sign on
  • However, once everyone came to the understanding that this was not intended to be a burden but rather a supplement to their ongoing activities, things began to develop well.
  • ollaboration really has great potential for better utilizing our manpower to maximize the effect we can have
  • hopes the partnership will help change some of the stereotypes about fraternities.  “While the point of this project is to increase the philanthropic activity of chapters, it is also very much to improve recognition of the philanthropic work chapters have been doing for a while now,
  • reek chapters participate in or host multiple philanthropy events a semester and the campus doesn't always hear about them, so by bringing all of the chapters together it is hoped that awareness of fraternity charitable activity will increase.
  • that people often have misconceptions about fraternities and don’t hear about the good work fraternities do - even though that is the bulk of what they are about. “I actually came to Tufts partly because I thought it didn’t have a strong Greek presence, which was something I really wasn’t interested in,” he explained.  “But when I got here I found positive role models in upperclassmen fraternity members and I was particularly impressed with the goals of Delta Tau Delta.
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    Partership between different fraternities and how they want to improve their brand image.
Daniel Benoni

Pro Bono Standards & Valuation - Pro Bono 101 - Resources - Lead Pro Bono - Taproot Fou... - 0 views

  • Pro Bono Standards & Valuation In partnership with the Committee Encouraging Corporate Philanthropy (CECP), Taproot Foundation has developed standards for pro bono service to professionalize the field and ensure the consistent quality of services delivered to recipient organizations
  • Examples of Pro Bono Service HR team audits the HR systems of a nonprofit Finance team develops managerial accounting systems for a nonprofit Property development team helps a nonprofit secure and design office space Creative team develops a nonprofit's annual report Working as part of her company's pro bono commitment to a nonprofit, a professional tax accountant provides tax consulting to needy individuals in the community
  • Examples of Other Skills-Based Service (Not Pro Bono) Executive serves on a nonprofit board and gives informal advice Manager coaches high school student on a business plan competition An accountant independently provides free tax services to an individual in the community who can't afford tax advice Engineer designs a technology curriculum for an after school program Working as part of her company's pro bono commitment to a nonprofit, a software designer sets up staff computers (setting up computers is not within the core description of a software designer's professional expertise)
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  • Current Dollar Fair Market Valuation Pro bono work should be valued at Fair Market Value (FMV) and recorded as non-cash giving in CECP Survey Question 9.  FMV is the hourly or project cost that a paying client would incur for the same service. Companies are encouraged to use the three scenarios below to assist in determining the FMV of services rendered.  The dollar values in the scenarios below are based upon current U.S. salary data adjusted to account for geographic differences and typical fee-discounting practices.  CECP is currently unable to provide dollar-value assistance for non-U.S. pro bono service. Paid-release-time service that does not meet the pro bono criteria should be recorded at a dollar value that is appropriate to the skills involved in CECP Survey Question 22 (do not include pro bono hours in Question 22, as that would be double counting hours recorded in Question 9). When in doubt, the current Independent Sector rate is appropriate.
  • For companies with minimal pro bono tracking capabilities In the absence of employee skill area data and internal billing rates, CECP recommends using an estimate of $120 per hour for pro bono service projects. This is based on a rounded average billing rate for mid-level employees across disciplines, highlighted below. For companies with moderate pro bono tracking capabilities Companies that track the seniority level or skills deployed in pro bono projects should use the following chart to value pro bono hours if internal rates are not available.
  • For companies with robust pro bono tracking capabilities Companies should use their best internal billing information to determine the FMV of services rendered. These valuations should be adjusted to reflect billing differences by: geography, seniority level, rate discounting, employee skill area, etc. To do this, companies must track project metrics that affect billing rates so that an accurate, defensible valuation for pro bono contributions can be recorded. CECP strongly encourages companies to track pro bono to this level of specificity whenever possible.
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    GREAT INFORMATION. To read! - Use cases leads - "What to track in pro-bono" - References, etc. 
Daniel Benoni

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard - 0 views

  • Why Top Brands Are Investing So Much Time In a Social Media Leaderboard
  • Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”
  • Getting In Early
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  • So if brands aren’t necessarily going by their EA network score to judge their return on investment, how do they know if their time is well spent? Robert Scoble thinks it’s too early to say whether brands will see a major return on their EA investment. “It’s something fun to play around with, but that’s all I’d be doing right now if I were a company,” Scoble said. “That said, you could get a lot of PR by playing around with services in early stages of the game. Everyone remembers [the companies that were early to] blogging and Twitter. No one cares about the 3,000th one there.”
  • Intel is seeing results from being an early adopter. “As one of the first Fortune 50 brands on EA, we got first-mover credit,” explained Rhoads. “People noticed we were participating and were able to interact directly through the game with a very active, pre-existing community. It’s very satisfying to invest in that community and I think gratifying and perhaps surprising when a brand re-invests back in you. As far as results are concerned, it’s hard to tell.”
  • While larger companies are always among first adopters for new social networking sites because they have more resources and staff, the true test will be if smaller companies will flock to EA as they have to Facebook and Twitter. Most companies will likely need harder evidence of return on investment in order to justify getting into the game
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    Potential partner, they could use our score in their algorithm, we could ask them some question about their algorithm, we offer them a social value in their score and they drive us really interesting traffic and brands! To check soon!
Aude-Olivia Dufour

ROI Doesn't Mean 'Return on Ignorance' - BusinessWeek - 0 views

  • A 2009 study by Mzinga and Babson Executive Education reported that 84 percent of professionals from a variety of industries said that they do not measure ROI within social media. This, tallied with my own experience, suggests there is a widespread desire to jump into social networking without all—or even some—of the answers. But not making the attempt to explore metrics is not an option for businesses with long-term vision and goals. ROI does not mean "Return on Ignorance."
  • The barrier to entry in social networks is much lower than in most other communications and branding channels. In many cases, establishing a presence in these networks is free. But remember the saying, "nothing in life is free?" The same holds true in social media. Your time has a price tag, and resources don't materialize without costs. At the same time, the imperative of social media is real.
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