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CBRE: How hoteliers are controlling communications costs | Hotel Management - 0 views

  • A new report from CBRE analyzed the costs of phone and internet service within the information and telecommunications systems department of nearly 3,000 hotels
  • The report, which examines data from 2015 through 2019, found a significant upward trend in telecom-related expenditures.
  • the data also revealed a steep decline in revenue generation from charges for phone calls and internet access
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  • From 2015 through 2019, total operating expenses increased at a compound average annual growth rate of 2.2 percent at the properties in the study
  • During this same period, the hotels’ cost for telecom service increased at a CAGR of 9.7 percent
  • As part of efficient cost control, organizations within the industry are undergoing IT audits
  • Individually, the cost of phone service rose by a CAGR of 5.7 percent
  • The 9.7 percent combined CAGR for telecommunications cost is more than three times the CAGR for any other individual hotel department cost during the same five-year period
  • Telecom costs increased the most in the upper-midscale (CAGR 21.5 percent) and upscale (CAGR 13.9 percent) chain scales
  • the cost of internet service increased at an average annual pace of 16.1 percent
  • organizations are upgrading certain technologies
  • consolidating telecom vendors across portfolios
  • Owners may be able to upgrade a Dedicated Internet Access to current market pricing—saving 20 percent in the process—while improving the speed capabilities by 200 to 300 percent
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    A report from CBRE analyzed the costs of phone and internet services within the information and telecommunications systems department of nearly 3000 hotels. There is an upward trend in telecom-related expenditures with a decline in revenue generation from phone call charges and internet access. Three ways to control these costs are undergoing IT audits, consolidating vendors across portfolios, and upgrading technologies.
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What role cloud computing is playing in the evolution of the hotel industry? - 2 views

  • What role cloud computing is playing in the evolution of the hotel industry?
  • Preparation starts when guests interact
  • Cloud services collect data from the moment a customer interacts with a company or service. For example, the hotel can keep track of which services or rooms the customer viewed and make recommendations for upgrades.
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  • information provides insight into customer preferences
  • Personalization continues with upsell offers that appear as the customer interacts with the company.
  • The cloud not only enables a frictionless checkout experience with no surprises, but it can also follow up afterward to nurture relationships and reward loyalty.
  • Benefits of Cloud Computing
  • Cloud computing provides several advantages over traditional computing:
  • Avoids costly and painful installationsRequires minimal upfront investmentAllows software companies to focus resources on R&D/innovationEliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time. Apart from that, it has lower switching costs for buyers.Pushes software companies to consistently earn customer loyalty with innovation and great service.Eliminates the chances of tasks being derailed because operating the job is possible from anywhere at any time.Relive the risk of unsecured information.
  • Build responsive infrastructure
  • Disruption can have far-reaching consequences. Suppose organizations need to work remotely, shut down or open up certain operations, change supply lines or alter operations in any way. In that case, cloud services allow a smooth transition with a central line of communication.
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    This post helped me better understand cloud computing and the benefits associated with doing so through an industry-focused lens.
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    Cloud computing continues to transform the hotel industry by providing the opportunity to reduce cost, improve experiences, build responsive infrastructure and personalize guest offers. Cloud-based software can save the industry money and seamlessly implement a new system without the lengthy installation process. A great way to meet hotel objectives and increase guest experience.
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    Cloud computing contributes to many different factors in hospitality. From the moment the guests arrive cloud computing is already playing a role in providing a better experience. By saving guest information and make it readily available to all members of staff, personalization is provided form the start. Cloud computing will also keep previous stay information which allows employees to see customer preferences. "Predictive maintenance can handle by cloud computing to reduce downtime, especially during peak seasons.The cloud offers a true end-to-end solution for hospitality, restoring the thrill of travel."
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Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views

  • With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications.
  • there are two categories of guest-facing digital technology:
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  • Today, the vast majority of hoteliers are primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology.
  • Guest Services Technology
  • Guest Engagement, Acquisition and Retention Technology
  • cloud hosting and CDN (Content Delivery Network) provides far better server response times and faster download speeds.
  • In other words, hoteliers’ technology focus and investments end where the OTA focus and investment begin.
  • With nearly 59% of online travelers now visiting the hotel website from mobile devices,
  • a mobile-first website design is a must.
  • Mobile-first responsive website with
  • Today’s hoteliers must create and manage a robust digital presence and engage, acquire, service and retain travel consumers in this increasingly mobile-first world.
  • Quite often different teams at the property use different sets of data in their day-to-day operations, creating a total “data integrity mess,” which directly affects the property’s guest acquisition and retention efforts.
  • They must understand and invest in digital technology and marketing that enables the best possible user experience, provides the best customer service, increases efficiencies and boosts revenues.
  • From a technology perspective, the challenge to hoteliers is to create a hotel and room environment that at least matches but preferably exceeds their guests’ home environment. In other words, hotel and room technology, amenities, and features should be the same or better than what guests already enjoy at home. These include:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile.
  • “Imagine a world where the room knows you, and you know your room.”
  • Hoteliers are overwhelmed by the amount of technology, data, and digital marketing silos and the need to work with multitude of vendors in their guest acquisition and services efforts.
  • Each team has its own technology tools, databases, and vendors which are not in communication with the other teams.
  • These are the major impediments to the industry becoming a digital technology-driven and technology-savvy industry:
  • Reluctance to invest in digital technology:
  • Antiquated accounting in hospitality:
  • The technology and data fragmentation in hospitality
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology since they do not have to worry about on-property technology and guest experiences.
  • Recently, an independent hotel introduced room service delivery robots, which would have been great if the rest of the hotel tech stack were in order, and if it weren’t for the 6-year old property website, and absence of any CRM technology.
  • Hotels should first focus on the fundamentals of the technology stack before implementing more advanced things.
  • The U.S. hospitality industry is a $155 billion industry. This provides endless opportunities for smart technology vendors to thrive and service the industry with state-of-the-art solutions.
  • The industry needs fewer, as opposed to more, technology vendors servicing the industry.
  • The industry has a “vendor deficit disorder” in the sense of being overwhelmed by the number of tech vendors and solutions out there.
  • Hoteliers need to monitor, proactively inquire about and familiarize themselves with the Next Generation Technologies that are already making their way into hospitality, including Artificial Intelligence (AI), Internet of Things (IoT), Voice Assistants, Chat Bots, Robotics, and Blockchain.
  • Over the next 3-5 years we will witness wider adoption and implementation of the following next gen technologies:
  • Hoteliers must wake up to the fact that by being primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology, they are allowing the OTAs more visibility to engage, acquire and retain the online travel consumer.
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology.
  • Digital technology is making its way into every aspect of the industry: hotel operations, guest services and communications, revenue management, distribution, CRM and marketing.
  • Today’s hotelier must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies and productivity, customer service and revenue.
  • Website Technology: The property or hotel brand website has become the gravitational center of all hotelier’s efforts to engage, acquire and retain the customer. Any marketing efforts of the hotel today lead the potential customers to the hotel website. Today’s website technology includes cloud-based Content Management System (CMS), comprehensive merchandising suites, reservation abandonment tools, personalization pricing and content, technical SEO, cloud hosting, and robust analytics suite
  • The goal here is very clear: bridge the guest data and technology silos in hospitality and create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
  • The “digital way of life” adopted by today’s tech-savvy travel consumer is forcing the hospitality industry to accelerate the adoption of digital technologies and become a 100% digital technology-enabled industry.
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    The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.
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    Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently
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    This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.
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Artificial intelligence (AI) and robotics in travel, hospitality and leisure - PMC - 1 views

  • With the ongoing COVID-19 pandemic, it has become even clearer that tourism is highly dependent on technological solutions.
  • Smart technologies, such as artificial intelligence (AI) and robotics, are creating an important driving force for travel
  • hospitality, and leisure (THL)
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  • paving the way for new business models
  • AI and robotics can provide structured automated services and enhanced experiences.
  • emphasis on sustainability, resilience, and enhanced wellbeing.
  • AI and robotics will have a tremendous impact on customers, businesses, and communities alike
  • the THL domain are increasingly reliant upon technologies that can understand, anticipate, and act upon human needs to improve the personal experience
  • AI enable predictions and accuracy of key tasks and allow individuals, organizations, and governance agencies to respond more flexibly
  • platform-based tools such as recommender systems and chatbots have been developed to provide personalized
  • These tools are becoming increasingly pervasive in commercial applications due to the diffusion of the smartphone and of social media
  • As a result, AI and robotics are rapidly transforming the way businesses operate and engage with their customers,
  • there is an urgency for research on AI and robotics in THL contexts that tackles the issue from multiple perspectives using a wide array of approaches.
  • service robots (cost reduction vs. service enhancement)
  • restaurants are inclined to leverage technologies for service excellence.
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    AI has become a very useful tool in the hospitality industry and continues to grow in this community. It has become useful in many different industries such as hotels, restaurants, and even at home on our computers. This study showed AI in many different areas of the world and how people respond to robots and AI helping them with simple tasks such as running food, checking them into their hotel room, and answering questions. The hospitality industry has been developing this type of technology for some time now and it has been getting positive feedback for the most part. Technology can be a very useful tool to this industry when utilized right.
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    Thank you very much for sharing this article on Artificial intelligence (AI) and robotics in travel, hospitality and leisure, it was indeed quite informative. What I thought was very interesting is how the various perspectives of robotics were focused on; from the customers' perspective, the firm's perspective, and the governance's perspective. Consequently, providing a much wider understanding of the benefits of the adaptation of robotics and AI, in general. Further, I learned about the term "Smart Tourism." Nice post!
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Automation and artificial intelligence in hospitality and tourism | Emerald Insight - 0 views

  • Human knowledge, services and robotics applications were the most significant factors influencing automation and AI implementation. Practitioners and researchers in the hospitality and tourism industry could apply the proposed framework to develop sustainable strategies for implementing and managing automation and AI. The proposed framework may also be useful in future studies examining AI implementation in the hospitality and tourism industry.
  • Smart technologies like automation and artificial intelligence (AI) have become important elements of hospitality and tourism
  • Hospitality and tourism firms use smart technology to dynamically enhance consumer experience (Buhalis and Sinarta, 2019). Smart hospitality and tourism have provided opportunities for firms to enhance their operations and productivity, resulting in higher quality products and better processes for delivering services to customer
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  • Although hospitality and tourism organizations have already implemented smart technologies such as AI and robotics into their business activities (Epiknetworks, 2018), the companies adopting them are still limited owing to the individual, organizational and external environment barriers.
  • Researchers still need to engage better, investigate and understand these nascent developments (Murphy et al., 2017), and limited studies have examined the implementation challenges.
  • Technological development plays a vital role in tourists’ decision-making processes. Digital technologies and cyber-physical systems may even act as extensions of a tourist’s self (Stylos, 2019). Several researchers have focused on the importance of including AI in tourism education (Murphy et al., 2017) and to be prepared for technology shifts in their industry
  • They also suggested that employees in the hospitality and tourism sector should study robot design and machine learning to link changes in technology to the international tourism industry.
  • In future, tourism will take place in a robonomic economy and tourists will demand a high-touch service experience
  • The use of smart technologies such as chatbots usually receives positive feedback and the benefits of this technology outweigh the challenges (Buhalis and Yen, 2020). The advancement of novel technologies involves a process of knowledge management, including maintenance, disruption and change. This needs the integration of technologies and institutions and results in the growth of new values and services (Vargo et al., 2015).
  • Service providers need to think critically about how AI applications in hospitality and tourism might affect people’s use of the service. They should also consider what needs to be changed to ensure that robots and employees work together seamlessly to augment the service experience (Buhalis et al., 2019). Smart technologies and AI could disrupt services in the hospitality industry, altering customer engagement plans and expectations (Helkkula et al., 2018).
  • Hospitality software has moved from local to server-based to Web-based to cloud-based platforms (Leung, 2020). The future smart infrastructure with high-speed networks enables efficient data exchange amongst databases in real time and therefore immediate service (Buhalis and Sinarta, 2019)
  • Technologies tested in previous studies have been improved by highly interactive systems, increased capability and a more user-friendly interface, so examining perceived interactivity of technology has become more important for advanced robot acceptance models (Go et al., 2020). Ivanov et al. (2019) stated that robotics was not introduced early to the travel, tourism and hospitality industries, because of the complexity of human reactions to customer needs.
  • Customers must experience feelings of enjoyment and satisfaction interacting with the robot. Customer attitudes are shaped by experience, and employee skills depend on education and training, as well as the company’s needs (Ivanov et al., 2019). Robots are expected to eventually overtake humans for cognitive tasks, with human input only required for duties requiring empathy and emotion
  • Intelligent agent technology is one of the most useful methods for supply chain management because it combines social ability, intelligence and collaboration (Alsetoohy and Ayoun, 2018). Alsetoohy et al. (2019) claimed that current procurement practices lack coordination and proactivity between suppliers and buyers, intelligent tools for finding suitable suppliers, performance evaluation and automation
  • By pairing robots and humans, service delivery can be optimized, leading to increased productivity and reduced costs
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    This study was about adoption and automation of AI in hospitality. It gives great insight on the process as well as what people think of AI and their opinions. In addition to that, this study goes into different techniques that were used to understand how and why AI should be implemented. Human interaction cannot be beat, along with personal touch and humans can't remember everything a computer can, but if you have robots and humans working together you can get the best of both worlds. Smart technologies are now and the future.
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How AI is changing Hospitality Industry, Hospitality News, ET HospitalityWorld - 0 views

  • In 2020 despite the adversities of coronavirus and following lockdowns, the global hospitality market reached USD 3489.77 billion and was set to reach USD 4132.5 billion in 2021 at a CAGR of 18.5 percent. India emerged as the third largest in terms of investment in travel & tourism, injecting USD 45.7 billion in 2018 alone.
  • 1. Operational Efficiency
  • 2. Customer Experience
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  • 3. Revenue Improvement
  • 4. Sustainable Growth
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    This article discusses how AI paved the way for some new hospitality innovations in India, one of the world's leading economies in hospitality services. It talked about how although the coronavirus was set to be a huge setback for the industry, India's ability to innovate helped it stay on track with profits similar to what it had seen in previous years. It went on to talk about 4 significant changes that really influenced profits and sustainability and concluded by summarizing the huge potential of AI to positively impact the industry.
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    I really enjoy reading about how the rest of the world is also adapting to AI/AR. I wonder if this will make people feel more comfortable traveling to other places around the world that they never thought they would travel. Im wondering if that AI/AR experience will change peoples minds.
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Global Distribution System [GDS] Market to Rise at CAGR of 4.3% during Forecast Period ... - 0 views

  • The value of global distribution system [GDS] market was clocked at US$ 4.7 Bn in 2021. The global distribution system [GDS] market is estimated to develop at a CAGR of 4.3% during the forecast period, from 2022 to 2031.
  • tremendous saturation of data has been a result of digital revolution in many industries.
  • identifying patterns or trends to optimize business operations, this is anticipated to lead to a rise in the usage of global distribution system (GDS) software across a variety of sectors.
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  • better GDS connectivity with hotels enables real-time access to the hotel's reservation system. In order to expand their clientele, businesses in the hotel industry are heavily spending in marketing initiatives. The use of GDS can assist cut down on marketing expenses. As a result, the incorporation GDS with hotels aids in offering a more affordable option to marketing.
  • Increasing GDS-Hotel connection enables real-time access to the hotel's reservation system.
  • Many industries, including the civil, airline, hotel, and auto rental industries, have benefited from GDS's high operational efficiencies, higher profit margins, and improved customer experience.
  • hold a major global distribution system market share 2022 in the forthcoming years. Europe and North America are anticipated to hold onto their positions during the forecast timeline. Leading providers of GDS are present in the U.S., while SMEs and the travel businesses are present in Europe, which is expected to boost the market in both of these regions.
  • key market players are SiteMinder Distribution Limited TravelSky Technology Limited Kiu System Solutions Amadeus IT Group SA, infini Travel Information, Inc. Sabre Corporation Pegasus GDS
  • Global Distribution System [GDS] Market: Segmentation Component Software/Platform Service Application Aviation Cruise Hotels and Resort Car Rental Others
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    To summarize, during the projected period, the hotel and tourist industry is estimated to account for a worldwide distribution system market share. In 2021, the global distribution system [GDS] market is expected to be worth US$ 4.7 billion. During the forecast period, from 2022 to 2031, the global distribution system [GDS] market is expected to grow at a CAGR of 4.3%.The digital revolution has resulted in tremendous data saturation in many industries, and identifying patterns or trends to optimize business operations is expected to lead to an increase in the use of global distribution system (GDS) software across a variety of sectors, opening up new opportunities.
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Orangetheory launches MaxHR, an AI-driven heart rate tracking system | @FitTechGlobal - 1 views

  • has introduced a new AI-powered heart-rate tracking system called MaxHR to boost the personalisation and efficiency of members’ workouts.
  • Orangetheory has introduced a new AI-powered heart-rate tracking system called MaxHR to boost the personalisation
  • and efficiency of members’
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  • it records peak heart rate over a period of time
  • it allows every member to know their personal statistics
  • and efficiency of members’ workouts
  • This data is used by trainers to improve the impact of sessions by identifying exactly when users should decrease or increase effort.
  • "For years, the standard of fitness heart rate tracking across the category has been an age-based formula
  • The trainer-led sessions alternate cycles of high-intensity work followed by lower intensity which allows the cardiorespiratory system to partially recover.
  • Orangetheory says the new algorithm is designed to evolve and become more accurate over time.
  • Orangetheory’s system is based on post-exercise oxygen consumption (EPOC) where the body continues to use oxygen and burn calories for a period of time after the workout.
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    Orangetheory gym has launched a new system driven by AI. The club has always used heart rate tracking that was previously age-based. Now with the New AI-powered MaxHR, it considers other factors. This technology is used to increase the efficacy of an individual's workout.
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Apple expands global recycling programs - Apple - 1 views

  • Apple will also be supporting the efforts of environmentally-focused non-profits Conservation International, SEE Foundation and The Recycling Partnership — expanding on its conservation and resource efficiency work from last year.
  • Today, Apple released its 2019 Environment report, which contains additional information on the company’s climate change solutions, including its recent announcement that 44 of its suppliers have committed to 100 percent renewable energy for their Apple production
    • jalipman
       
      Apple is working to cut down their carbon footprint in all facets further than just e waste.
  • Apple today also announced the opening of its Material Recovery Lab dedicated to discovering future recycling processes. The new 9,000-square-foot facility in Austin, Texas, will look for innovative solutions involving robotics and machine learning to improve on traditional methods like targeted disassembly, sorting and shredding. The Lab will work with Apple engineering teams as well as academia to address and propose solutions to today’s industry recycling challenges.
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  • Starting this year, aluminum recovered through the Apple Trade In program is being remelted into the enclosures for the MacBook Air.
    • jalipman
       
      The other question that comes from this information. While it is very good that they are doing this. Would they be doing it if they had the option to cheaply ship it off to china.
  • he company’s engineering of an aluminum alloy made from 100 percent recycled aluminum allows the new MacBook Air and Mac mini to have nearly half the carbon footprint of earlier models
  • Apple also uses 100 percent recycled tin in a key component of the main logic boards of 11 different products.
  • Once materials have been recovered from Daisy, they are recycled back into the manufacturing process. For cobalt, which is a key battery material, Apple sends iPhone batteries recovered by Daisy upstream in its supply chain. They are then combined with scrap from select manufacturing sites and, for the first time, cobalt recovered through this process is now being used to make brand-new Apple batteries — a true closed loop for this precious material.
    • jalipman
       
      Here they have closed the loop and allowed for them to not be taking away from our natural resources as was discussed in "the story of stuff" Shows apple is being environmentally conscious. Would be very interesting to see the ratio of how many phones they implement the old cobalt and how many are new.
  • Daisy is now able to disassemble 15 different iPhone models at the rate of 200 per hour, recovering even more important materials for re-use.
  • Apple’s vice president of Environment, Policy and Social Initiatives. “We work hard to design products that our customers can rely on for a long time. When it comes time to recycle them, we hope that the convenience and benefit of our programs will encourage everyone to bring in their old devices.”
    • jalipman
       
      This is very interesting considered apple has been known to create products that DO NOT last very long. Also it is surprising that this position within their company even exists.
  • In 2018, the company refurbished more than 7.8 million Apple devices and helped divert more than 48,000 metric tons of electronic waste from landfills. 
    • jalipman
       
      Apple clearly has been working to brand themselves as a green company. Since they are one of the main companies that quickly cycles through products and getting rid of your old one it is smart that they are now moving towards putting used products and materials back into the cycle for a second time.
  • Customers can also turn in their eligible devices to be recycled at any Apple Store or through apple.com as part of the Apple Trade In program.
  • pple today announced a major expansion of its recycling programs, quadrupling the number of locations US customers can send their iPhone to be disassembled by Daisy, its recycling robot.
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Press release: Target Field becomes first MLB stadium to achieve LEED Platinum Certific... - 0 views

  • Target Field becomes first Major League Baseball stadium to achieve LEED Platinum Certification via new rating system
  • Minnesota Twins receive highest honor bestowed by the U.S. Green Building Council for continued excellence in Operations and Maintenance at the “Greenest Ballpark in America”
  • Minnesota Twins announced today that they have been awarded LEED Platinum certification for Existing Buildings: Operations & Maintenance – making Target Field the first Major League Baseball venue to receive the U.S. Green Building Council’s highest possible honor via the new LEED v4.1 rating system.
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  • LEED (Leadership in Energy and Environmental Design), developed by the U.S. Green Building Council (USGBC), is the most widely used green building rating system in the world and an international symbol of excellence.
  • Target Field is also the nation’s first sports venue to earn three levels of LEED certification through Arc, the state-of-the-art digital platform that uses real-world data to help benchmark, measure and improve sustainability performance.
  • “The Minnesota Twins’ fifth LEED certification at Target Field demonstrates tremendous green building leadership,” said Peter Templeton, interim president and CEO, USGBC.
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    The Minnesota Twins are leading the way in green initiatives in becoming the first MLB stadium to achieve LEED Platinum Certification. As the landscape has changed with the desires of fans and guests to public assembly venues, venues across the country are doing their part to go green and obtain LEED certification. It is a great initiative the venue management industry has engaged on, not only at the major league level, but stadiums, convention centers and performing arts venues are all doing the same.
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Business on Cloud: Hospitality | Cloud technology | Cloud Kinetics - 0 views

  • The hospitality industry has undergone a transformation in the last decade, mostly due to data explosion, social media boom as well as changing customer expectations and behaviour
  • Working together with other cloud-based next-generation technologies, Cloud technology is helping hoteliers gain a deeper understanding of their operations and their customers, across locations
  • Strong demand growth with hotel software spend forecast to grow at 7-8% over the next three years globally
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  • The Hospitality Industry, like any other service industry, can gain the ability to monitor, test, and implement better solutions to improve guest experience, streamline operations, and provide better data security by migrating their applications to the cloud
  • Hospitality industry is a competitive space with hotels looking to offer promotions to attract guests
  • Cloud services allow for information to be readily available in a user-friendly set up, with access from multiple devices
  • Most cloud providers operate on a Pay-as-you-use model. This means that cloud services can be obtained in timely manner when the need arises. In other times, cloud resources can be shut down, when not in use.
  • It is important to partner with the right cloud solution provider in pursuing your company’s most important objectives
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    The article discusses the various applications of cloud computing in the hospitality and hotel industry. It focuses on the use of cloud servers in property management and includes several benefits such as scalability due to the seasonal nature of demands, ease of connectivity, better accessibility and reduction to IT and infrastructure costs. The article also shows how cloud computing helps hotels transform the guest experience. Various categories of cloud-based apps have been discussed as well including marketing, booking appointments, POS transactions, and managing reservations and events. The article concludes by cautioning hoteliers to partner with the right cloud service provider as it is necessary to align the business objectives with the service offering of a particular provider and ensure synergy.
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Video surveillance helps secure World Poker Tour tournament | Security Magazine - 0 views

  • Video surveillance helps secure World Poker Tour tournament
  • The casino needed to have comprehensive coverage to enhance both event security and the safety of VIP guests; secure premises and protect against fraud and theft; and fulfill legal requirements set by local regulators.
  • To improve video coverage of gaming tables and the casino floor, security engineers from Volga Elektronik installed IDIS 5MP dome cameras and the IDIS Solution Suite (ISS) video management system (VMS). The expanded surveillance system helps operators detect, verify, analyze and rapidly respond to security and safety events and meet the requirements of regulatory gaming integrity.
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  • "Our security team can quickly and efficiently respond to incidents and resolve disputes to reduce table stoppages. The result is an enhanced patron experience that builds on our reputation as one of Europe's top gaming destinations."
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    Poker and casino type events are a great target for crime. As the need to secure not only the safety of guests grow, but the protection of a venue and its assets, venues like the Merit Royal Hotel and Casino are constantly upping their game to ensure venue and life safety.
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DoorDash is testing in-app reservations | Restaurant Dive - 0 views

  • DoorDash is piloting in-app reservations, the platform confirmed to Restaurant Dive in an email on Tuesday
  • DoorDash customers, in zones where the feature is live, can select “Reservations” from the menu at the top of the app. DoorDash then displays ne
  • arby restaurants offering reservations. Once a user selects a restaurant, the app lists available reservation times. After selecting a time, the app shares a “Reservation Confirmed” message with directions to the restaurant and a note that the message has been sent in partnership with SevenRooms.
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  • “To evolve alongside merchant needs, we’re constantly testing innovations to identify new opportunities for partners to grow, in turn enhancing how consumers interact with their business.
  • DoorDash has been adding features to improve the value proposition of its platform for small restaurants, including a product dashboard that debuted in August. Reservations — a key tool for managing traffic at full-service restaurants, small units and independents — may give DoorDash a competitive edge over other third-party restaurant delivery services, which generally do not offer in-app reservations. 
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    DoorDash unveils that it is testing in-app reservations for local restaurants. It's emerging as a new restaurant technology in partnership with small local restaurants, DoorDash, and SevenRooms. This feature will give Doordash an edge over other food delivery services, while also supporting small restaurants.
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Hospitality Marketing: The Complete Guide in 2023 [Updated] - 0 views

  • Hospitality marketing is the process of promoting your hospitality business with the intent of drawing in more customers
  • Hotels, motels, restaurants, resorts, and theme parks need customer loyalty and social proof to be successful. In addition, with the drop in market size between 2019-2022, you’ll need to work even harder to be profitable in the hospitality industry. Therefore hospitality marketing is vital.
  • hatbots can be used to add an extra layer of interaction between you and your customers, helping them to make a booking or reservation and answering their questions
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  • Augmented reality
  • User-generated content is content created by online users that they then share and can take the form of endorsements, comments, forums, blog entries, social publishing, etc.
  • voice activation among the younger generation of Web users represents a significant opportunity for the hospitality industry.
  • influencer marketing, a digital take on traditional word-of-mouth advertising, assists hotels in building their brands and attracting direct bookings.
  • One way to get strong returns and a steady stream of repeat customers is to collect analytics from online customer testimonials on review websites. This will give you a lot of information about your customers’ preferences, ideas for how to improve your business, and signs of future sales.
  • Personalized marketing allows businesses to send tailored content to their target clients by utilizing automated technologies and data collection
  • computer technology, alters a person’s perception of their immediate surroundings.
  • Hospitality companies in the travel industry can use video marketing to interact with their target market by posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube.
  • Content marketing aims to draw in customers by providing them with useful, almost always free, resources to provide them with value and sway their decision-making in your favor.
  • Remarketing, a powerful marketing strategy, includes targeting potential customers who have previously visited your website or expressed interest in your services.
  • Video marketing has evolved into an important component of many advertising campaigns
  • you can showcase many incredible experiences through video.
  • Marriott was able to demonstrate what guests could expect from their hotel stays while also highlighting the distinctive aspects of its brand personality
  • content doesn’t have to be text-based to be effective. As such, podcasts have grown in popularity in recent years, particularly among consumers who do not have the time to watch a video or read an article.
  • hospitality marketing is a very challenging thing to get right, and it can be time-consuming
  •  
    Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.
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Hospitality Industry Benefit from Integrated Communication Platforms in Cloud PBX Marke... - 0 views

  • Cloud-hosted branch exchange (PBX) system is a major technological advancement in business phone system traditionally used by organizations.
  • Integrated communication platforms harboured by cloud PBX have thus become go-to platform for numerous verticals including the BFSI, retail, healthcare, government, and real estate
  • . Ranging from offering high-quality voice and call recording to intelligent call routing, service providers in the cloud PBX market are expanding their portfolio of integrated communication platforms
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  • a cost-effective strategic move to further the scope of their client communication strategies
  • save substantial costs
  • Integration with vendor services also makes the cloud-based PBX an attractive business proposition for various end-use industries.
  • companies must maintain high-speed internet and the advanced networking technology to support that.
  • providers in the cloud PBX market must improve their quality of service (QOS) schemes to leverage the full benefits of cloud hosted VoIP systems for dispersed organizations.
  •  
    Cloud PBX is a great communication tool that is becoming more relevant after the pandemic hit. Cloud PBX is now the go-to platform for different industries including hospitality is able to offer high-quality voice and call recording to an intelligent call routing.
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Robotics in Hospitality: How Will It Impact Guests? - 1 views

  • aimed at improving guests’ experience
  • the Henn-na in Nagasaki, has chosen to replace its front desk staff with robots
  • Visitors can check-in, check-out, and the robots can respond to questions.
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  • one of the biggest bonuses of using robots is their ability to search and respond to customer requests for information instantly.
  • This can save time in housekeeping by sending off the amenities that a repeat guest orders
    • darielmolano
       
      Now robots are able to offer customized guest service to guests. There is no more need for front desk clerks because now robots are able to recommend restaurants or places to visit. These robots have also been programmed to keep in memory the guest likes in order to enhance guest experiences through facial recognition. Some hotels have already implemented these technological advances and so far so good
    • darielmolano
       
      Now robots are able to offer customized guest service to guests. There is no more need for front desk clerks because now robots are able to recommend restaurants or places to visit. These robots have also been programmed to keep in memory the guest likes in order to enhance guest experiences through facial recognition. Some hotels have already implemented these technological advances and so far so good
  •  
    On this article we would learned about how the robotics started to integrate into the hospitality industry. How slowly the technology became part of a human activity and the effect on the guest of Hotels especially in Asia.
  •  
    Robotics in the hospitality and tourism industry has been a topic for years now, but we are actually starting to see it come to life. The reason for having robotics in the hospitality industry is because it provides a better guest experience. Robotics help save time with checking in and out of hotels, creating more satisfied guests/customers. With robotics and artificial intelligence, guest will have a greater experience with personalization in which robotics can assist in. Robotics will continue to be prevalent in the hospitality industry as it continues to greatly impact guest experiences.
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How Augmented Reality Technology is Shaping the Hotel Industry | - 1 views

  •  
    Highlights: -It allows hotels and other related businesses to enhance the physical environment they are selling (i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area. -Augmented reality technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience. -Interactive Hotel Rooms. -Beacon Technology -Augmented hotel environment -Augmented Reality is a great example of how engineers/workers can use these tools and incorporate them with an EAM CMMS solution.
  •  
    Summary of article: This article talks about how augmented reality technology is leading in the hospitality industry. The augmented reality helps the hospitality industry to enhance the physical environment they are selling, or enhance the experience of exploring the surrounding area. For example, guests will be able to have a "feel" before arriving to the property and the destination. Some examples of augmented reality are interactive hotel rooms, beacon technology, and augmented hotel environment. These systems are able to linked with the PMS and POS in order to enhance the experience of the guests.
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Augmented and Virtual Reality in HoReCa - 0 views

  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
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  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
  •  
    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
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Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
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  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  •  
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
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    privacy concerns, complex management, excessive opt-ins, conversion issues
  •  
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
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Leading Through Disruption in Hospitality - 2 views

  • Ninety per cent of all the data created by mankind … has been created in the last two years
  • Virtual reality (VR) also allows users to get 360-degree views of a hotel’s facilities
  • HotelTonight. This platform targets people seeking to make last-minute hotel bookings and helps participating hotels maximize their occupancy rates
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  • Advanced technology can make life easier, but it cannot replace human beings
  • All in all, disruptive innovation is undoubtedly resulting in challenges for the hotel industry. At the same time, it is also a ‘wake-up’ call for hoteliers to turn these challenges into opportunities and competitive advantages
  • New business models such as alternative accommodation (Airbnb, HouseTrip, etc.) and ride-sharing platforms (Uber) are also changing the public’s perceptions to traditional hospitality businesses
  • Technology helps make the world connected and transparent.
  • In short, it’s all about the amount of effort hoteliers are prepared to make to keep their service commitments to their guests. 
  • Disruption brings with it uncertainty through unexpected consequences. People are nowadays more prepared to check themselves in at the airport, use self-service cashier lines at the supermarket, or order food via a mobile app.
  • In hospitality, people’s expectations are also changing. Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours’ housekeeping even in a budget hotel
  • Technological disruption in the hotel industry is therefore challenging but it also brings with it significant opportunities. Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular.
  • Like it or not, technology will always keep progressing and hotel brands could turn such tech challenges into their competitive advantages.
  • No matter how much technology has impacted the hotel industry, hospitality – and the human touch – will always exist and should never be replaced by artificial intelligence (AI).
  • A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal.
  • Many hotels have hired a designated team to respond to selected online reviews with personalized messages because they know the reviews represent ‘real feedback’, not the type of comments which effectively ‘threaten’ hotels with a bad review in a bid to get something for nothing. However, many hotel managers are afraid of getting bad reviews and either choose to ignore them or give a refund. There are many ways to handle this ‘disruption’ and run the business; the key is to find the right way.
  • Hoteliers should be prepared to seize those opportunities, while looking to improve their services and enhance their hospitality offerings.
  •  
    This article dives into the ways that technological innovation is disrupting the hotel industry. Hoteliers are struggling to keep up with guest needs and demands. Technological innovations, while a necessity, can never replace human touch. This rapid change represents a challenge and opportunity for the industry to overcome.
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  •  
    Technology advances at a rapid pace. While automation is occurring, it will not replace the element of the human touch. Managers should decide what will provide the best service to their guests.
  •  
    This article explains the technological advances in the hospitality industry and how this has been attributed to being a crutch for the industry and/or a burden. With the utilization of technological software such as kiosks, automated checks in's, and mobile ordering, the hospitality industry has had a disruption in the product that they are offering. The article also undergoes the understanding of taking the implementation of technology and the human interaction and combining them to work cohesively in the hospitality industry. Understanding that it is a balance that both must intertwine in order to find success in hospitality.
  •  
    In this article, all the incredible sides of innovative technology within the hospitality and tourism industry are highlighted and discussed. Along with the discussion of what some of the newest technology is, it touches on how it positively and negatively affects the industry. For example, the article talks about how the average person is so much more willing to go about self-service check-ins and hotels and airports, as well as ordering from a kiosk at a restaurant. From this, while it can be super convenient for the customer, it can also cause extreme damage to the business. Because so much of the industry has transformed to just being at the will of your fingertips, it leaves customers forgetting that not everything comes with instant gratification. "Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours' housekeeping even in a budget hotel", a quote from the article reads. The article also talks about how while there can be many negatives, there are equally as many rewarding positives. For example, "Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular". One of the main points in the article talks about how even though many hospitality jobs are being taken over by computers and AI, the one thing a robot will never be able to grasp and give is human interaction. "A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal". In conclusion, while there are indeed many disruptive changes that have bee
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