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This article was pre-COVID and budgetary restraints I fear will force many initiatives to be placed on the back burner for a while. What I really liked about this article is that it shows the hospitality industry being a driving force in sustainability technologies and taking accountability for amount of resources it uses and waste it produces. I found the "three-zero-concept" particularly interesting for new builds, since it takes a ground-up approach to sustainability. It talks about education and training for staff, which is extremely important for sustainability initiatives to be successful. The article highlights different protocols being used to lower waste, emissions, pollution, and natural resources used.

This article emphasizes how imperative it is for hospitality businesses to stay on the cutting edge of technology as a part of their business design and strategy if they want to survive in today's competitive market and remain in it, in the near future. The author expresses that today's hospitality market is being driven by Millennials' "the largest generation in the country's history" who patronize businesses that are socially and environmentally responsible. Armed with this information to capture their targeted market, more and more hotels are now incorporating from inception within their physical blueprint infrastructure that is environmentally sustainable and cost-effective. As well as obtaining Green certifications and implementing sustainable software to reduce waste and minimize leakages. This concept has also been adopted by cruise ship operators to reduce environmental impact through the use of technology.

This article introduces the different initiatives that the hospitality industry is taking with regard to technology in order to align with their target market or a large segment of their market. As being perceived, millennials are sought to be the largest generation in the country's history which leads companies to infer that they have a massive amount of buying power in their hands. Hospitality companies are now making strides to become more environmentally conscious. Some of these initiatives is incorporating LED lights throughout the facilities to reduce energy waste and cut down on costs. Another initiative is incorporating new systems in the guest rooms that enhance the stay while keeping it green like systems that adjust temperatures in the rooms, remotely powered shades, etc. Other companies are even using systems as a tool to help track, measure, and reduce food waste for more sustainable and effective restaurant/bar operations. It is no secret that technology is ever-evolving, and it will continue to develop as new features are discovered.

Article discusses millennials as the largest generation in U.S. history, and the speed at which technology progresses. In addition to paying attention to millennials' purchasing decisions, other industries must also meet their financial expectations. Many brands are taking steps to become more sustainable in the hospitality industry despite its reputation for producing massive amounts of waste.

this is a good article that goes over some trend changes in events, such as the Super Bowl, with regards to green initiatives. the Super Bowl committee developed a list of programs to make the event more sustainable; donating carbon credits, recycling, free bike programs, and more. I specially found it interesting that they recycled all the promotional material by collecting it and making it into other consumer products such as bags and wallets. I've always wondered why events as big as this one dont have recycling programs for the incredible amounts of wasted promotional items. When you think about it, not only does this help reduce waste but also helps generate some revenue from the products that are eventually sold. The article also shows that this trend seems to be happening at all levels from the committees, to the teams, and even the consumers! 

Although, 95% of UK business believes that reducing their carbon footprint is a vital part of their green strategies, the majority of the companies do not have a plan on how to do so, leading to the launch of the Green Technology Initiative (GTI).

the new technology for the fast food restaurant to monitor its oil condition to make sure the quality of the oil and provide the healthy choice for the guests to buy it. it is real useful, but i doubt it will costy and may not be apply easily even though it is a good idea for healthy food. 

This article is showcases a hotel group, Schwartz Family Company, based out of Australia that are taking on several green initiatives and trying out incentives for their guests. The hotel group already has set green initiatives in majority of their properties, and some of them will include charging stations for electric cars, over 300 solar panels, and ambient room controls for the A/C and lights. The hotel group hopes their guests will drive to their properties more, knowing they can recharge for free - that's a big incentive in today's world.

This article by Sean McCracken talks about hotels not utilizing GDS systems and travel agents to their full potential. A majority of the business booked through GDS channels is corporate and corporate travelers tend to choose luxury hotels, which drive higher ADR. These travelers are also more likely to upgrade to premium room types, which also helps ADR. While marketing through GDS has a high initial cost, many hotels are seeing a higher return on investment. The Hilton Garden Inn Overland Park made an initial investment of $600 for three months and saw about $10,000-$15,000 in added revenue per month. The marketing enables the hotel to be exposed to travelers so when the marketing ends, they will be able to build loyalty and hopefully have those travelers come back. Many believed GDS systems were a thing of the past, but a recent survey by TravelClick shows that travel agents were actually more likely to book through GDS. Rate is key and travel agents will stop booking hotels through GDS if those hotels are not offering their best rates.

Green Initiative by Hilton Hotel Hotels as well as other service industries are looking for new ways to run more efficiently and looking to nature to give them some ideas. The latest in green technology is allowing hotels to push the eco-envelope and create energy efficient roof systems that also help the environment, and provide a visually beautiful space for their guests to enjoy. Hilton Hotel chain recently constructed Hilton Baltimore to break records with their proactive "green" policy, by creating garden to cover the entire roof, which Hilton looks upon as a commitment to the community and environment- a top level priority which stems from the top at the corporate level and is implemented down to the property level. This kind of innovation benefits all the major stakeholders…….it helps the environment by reducing rain water run-off, creates habitants for birds to thrive, helps to keep the hotel cool thereby reducing utility expense, it also provides a conducive atmosphere for the guest to enjoy and above all it generates good will for Hilton Hotels. This is not just happening in the U.S. Hotels around the globe are choosing to guide their business towards efficiency utilizing green roof technology. Besides recycling, and purchasing 'Green Sustainable Energy Credits' for 50% of the energy it utilizes annually, InterContinental Chicago hotel initiated "waste minimization" with a program that donates table scraps and leftover foods to local farms or composting sites. They have also introduced 'Green Weddings' and 'Green Meetings' options for event planners, bicycle rentals, organic wines and foods, and distribute seeds to employees to encourage giving back to the environment.

Since more people are using smartphone and the number of people using mobile devices keeps rising, hoteliers are trying to focus more on mobile marketing, especially on establishing completed mobile website. Based on a survey, 60% hoteliers are interested in mobile website marketing. More and more hoteliers realize that establishing mobile apps are not that efficient and it becomes an unnecessary expense. Considering cost and revenue, hoteliers have to balance mobile marketing and traditional marketing methods.

Internet marketing is an essential part of the overall marketing portfolio of hotels. These top ten ecommerce promotion ideas, channels, and strategies can drive maximum Return on Investment. 1. Search friendly website design has new meaning - fast and integrated. Hoteliers should consider which channels their target customers are utilizing, and develop integrated promotion plans across all channels. 2. Hoteliers should focus on improve conversion and usability when they provide an increasing volume of information. 3. Search is becoming more local in nature. 4. Expand paid search beyond traditional channel. 5. Real time search - Natural Ranking (SEO) becomes more real, local and social. 6. Image and Video search is an effective way to capitalize on different search traffic. 7. Mobile search continues to be local in nature. 8. Embracing social media - it's here to stay! 9. Hyperlocal is really an extension of your local social search marketing. 10. Utilizing Blogs to connect and promote time sensitive information.

The federal government has recently promoted a new plan that will combine smartphone applications and energy companies to help consumers monitor and manage their utility bills. The Green Button initiative was first welcomed at the Silicon Valley event by California's biggest utilities companies. The government is now hoping that the rest of the country will be able to jump on the bandwagon. The initiative is led by Aneesh Chopra, the chief technology officer, who hopes that private sector utility companies will create a standard format across the board so that a wide range of consumers could potentially benefit. Consumers will have virtual access through applications to their energy consumption. Ideally, the plan is supposed create energy saving efforts for consumers who will have greater access to managing their bills and levels of consumption. There already are major energy companies, like Opower and Tendril, which are producing Green Button compatible applications. It shows how energy companies are treading the online and smartphone waters. This initiative will also require consumers to put their part in adopting smart meters and smart phone applications. I think this a great move by the government in a time where both energy consumption and costs are increasing. As a future homeowner, I would be more than willing to contribute to participating in this type of plan. People today are interested in having their life bundled up and having access to it through their online services, this effort was definitely inevitable.

This article talks about the Emirate of Dubai and how its Department of Tourism is making great strides toward expanding standards that support the idea of green tourism and environmental responsibility. Dubai is sponsoring a program called "Together for a Green Environment" to help educate hospitality industry professionals about the importance of sustainable tourism. Through a series of workshops and seminars people were able to better understand the challenges facing them and come up with solutions to address these problems. A large concern was simply a lack of awareness and knowledge regarding sustainable and green efforts, an issue which is being addressed through the program. The initiatives have proven successful and CO2 emission has decreases by almost 20%. The article proves how areas around the world like Dubai are increasingly consciences of the importance of "going green."

Microsoft announced that they have partnered with Yelp to enhance their search results.  Google being the number 1 search engine, others are always looking for new ways to compete and possibly take over the number 1 spot.  Yelp is a website that provides users with reviews on businesses such as restaurants, hotels, bars, etc., like most free search engines, Yelp makes their money based off of advertising on their page. Aside from the addition to Yelp, Bing also added a Facebook connection to their search results.  If someone looks up a certain company that has a Facebook page, that page and user reviews will also come up in their search.  Recently Google added a feature called "The Knowledge Graph".  This feature can help distinguish the difference amongst your search if the topic you are researching has various meanings.  Bing came up with doing a "Snapshot" of the pages you search for to help you see more information about what you are searching for.    

It is a very short essay. It introduces how Front Desk Staff, Housekeepers, Restaurant Staff and Lodging Manager in a hotel perform their roles better with help of computer.

Green initiative has a great value for both economy and environment. Some countries' governments had drafed some regulations supporting this concept of development. Canada is one of the most early contries focusing on thise issues. The Cnadian Intellectual Property Office is mainly responsible for detail jobs related to green technology developing and spreading. They made some standerds toward some primary industries in both demastic and international market. Nowadays, they plan to update their strategies and standards to make these industries more productivity and eco-friendly. All of the agencies or ministries regarding to these issues attmpt to iprove their ability to solve green product problems through a proaction approach. In my opinion, all of these efforts are benefit to sustaianable development of local economy and society.

In this article MGM Resorts has set the standards of how a green hotel should operate. Though the LEED, Leadership in Energy and Environment Design, certificate is not easy to get other hotel chains are following the MGM lead. The green initiative is holding hotels accountable for being more environmentally conscious.

As a matter of fact, even Westin, part of Starwood is all about going green as well.

Technology group joins green initiative and climate-related advocacy projects to that benefit the the environment, but also contribute to the economy. Tech Networks of Boston a provider of tech services to non-profit and small business has recently joined / aided / launched programs : Climate Action Liaison Coalition (CALC), and  The American Sustainable Business Council (ASBC). CALC provides business community with support services that sponsor business's speaking out about climate change, but also supporting policy improvements. The ASBC project is a co-sponsored initiative which seeks to promote signing of a Climate Declaration that covers topics such as employment, environmental impacts, and sustainability. Tech Networks of Boston http://bit.ly/17vfaBq American Sustainable Business Council http://bit.ly/14Tu9of Climate Action Liaison Coalition | CALC http://bit.ly/1a1nRnm

NASCAR has many green initiatives to talk about. As the 2014 Daytona 500 was ready to run NASCAR was trying out four hydrogen fuel cell generators to power cameras that take video from different staging areas during the race. These fuel cells replaced diesel-powered generators which reduced greenhouse gas emissions, noise and vibration. NASCAR has teamed up with the Department of Energy to further their use of new green solutions in racing events. They have also added EV charging stations at their corporate office locations in Daytona Beach, Florida, Charlotte, North Carolina and Concord, North Carolina. To show their support of electric automobiles. The NASCAR corporation continues to look for ways to be more environmentally friendly while improving the customer experience at their events.

This article is about the green initiative of installing electric vehicle charging stations in hotels. Hotels have always considered their concern for the environment as a way to stand out in the market and meet client needs and expectations. Charging stations are not considered just another amenity, they are something the customer is looking for. Drive in business is extremely important to the lodging industry and this technology is what guests are looking for as hybrid and electric vehicles become more affordable and practical.

This article deals with the implementation of electric vehicle charging stations in many hotel properties. These charging stations appear to be a big trend and an item that can set a hotel apart from it's competitors. Taking the initiative to be more conscience of their carbon footprint allows properties to relate with guests who feel the same about protecting the planet. Properties such as the Loews Vanderbilt hotel, and the Fontainebleau Miami have installed charging stations and are receive very positive feedback from ,both, guest, who own electric cars and those who do not. Although electric cars are not prevalent in the auto industry there has been an increase in sales and when Auberge Resorts held a study asking guests about electric cars they were surprised to find out that "many had already had them" and that twenty percent said that an electric car would be a future purchase. "Going green" is a huge trend within the hospitality industry and hotels will continue to implement advances in "green" technology in order to be set apart from the rest.

As it becomes more and more popular (and more crucial to the environment) to "go green", it is also becoming less intimidating and more rewarding for organizations in the hospitality industry.  The notion that improving an organizations operations to make them more sustainable is too costly, is quickly being disproven, and in many instances organizations actually save money in the long run.  Part I of this series by Lee Simon focuses on operational practices and outlines simple steps that can be integrated in to a restaurant or hotel's current systems.  

Going Green is quickly becoming the thing to do in the hotel industry. In fact, Hilton now requires their department heads within their hotels to be trained and certified in their green program. They have created a link on their site which measures waste put out into the environment by each specific meeting group or guest. Even more importantly, clients are beginning to ask for these statistics and reports prior to committing to sign a contract that states they will hold their meeting at that particular hotel.