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Hotel Link Solutions a company that provides user friendly digital marketing solutions has taken a presence in the Philippines targeting small and medium sized hotel businesses.  There is a huge lack of awareness in the Philippines and Hotel Link Solutions plans to make online services such a hotel-website services, booking widgets, channel management and social media services available and easy to use for hotel managers and owners. By 2015 Hotel Link Solutions expects more than 1,000 hotels to have the digital marketing packages with their help.  

Microsoft's search engine Bing is to launch a new event-planning feature that will make it easier to organise nights out.This is a battle with google for the dominance of searching engine. And this is the first time in the history that a major searching engine launches a fully comprehensive events listing with all the details needed to ensure a fun night out.

This article talks about the difficulties surrounding information security in the hospitality industry. Many hotels are increasing their spending on this security but they are falling short of what hackers can accomplish. A survey of 9,600 hospitality executives revealed that security incidents increased by 25% in one year. It is essential for companies to renew their security policies and increase their security budgets if they want to get a handle on the threats that are out there with cloud computing and more smart phone and tablet use the technology is just waiting for hackers to have fun.

I liked this article because of how clear it discussed the possible issues that can and have occurred in the hospitality industry with security. It discussed strategies and plans that must be taken, along with discussing how to be prepared for new technologies.

Security is something that must be worked on all the time. It must have funding and support of management. The threat has grown because of smart phones, tablets and cloud technology. Hackers will always try to find a way to circumvent the security so it must be updated and reviewed.

This article is about event planning is how its not what people think it is. Many don't realize that this is a $450+ industry and there is no room for mistakes. It is still important to have face to face contact even in digital age. A smile and a promising handshake can seal the deal. This is a blood, sweat, tears industry and there is no part time working its all about the passion and drive. Determination and attention details is very important.

In this article, Hess describes the advanced technology and software Hilton is using and/or testing that was unveiled at their Innovation Gallery recently. From guest interaction, both on property and off, to recruitment and training tools, Hilton is investing in a more technologically integrated future following the success of its key app. 

Hotels need to find innovative ways to offer value-added tools and technologies for their guests. I think Hilton is doing a great job connecting with their guests and offering in-room technology. Other hotels, such as the Peninsula, offer guests a smart phone during their stay, which helps them use GPS, make dinner reservations, among other tools. This is especially useful for guests who come from different countries and do not have local mobile network accessibility. Hilton is at the forefront of technology and this is one of their competitive advantages.

There are various forms of e-marketing, and this particular article zooms into the principle of e-marketing through social media influencers, or in other words, social media celebrities. Social media celebrities have a significant amount of followers and dictate what is good, negative, fun, popular, or high quality in different segments- food, places to go, accessories, brands, and etc. They have the power to engage their audience and influence favoritism through their postings. These people often have a large number of followers and provide audiences with an insight of their private and social lifestyle. This article highlights the importance of capturing social media influencers because it can be a great way to market the property. According to this article, traditional form of advertising, or marketing, is no longer becoming as effective. Social media influencers have far more power than businesses believe. It is important, before a business dives in to capture a social media influencers interest, to dictate whether or not the influencers' number of followers are "real" and not "bought." Usually influencers will have a number over 50,000 followers, and a micro-influencer will have an average between 1,000 and 50,000 followers. The key to distinguish if these followers are "real" is through active engagement from the audience. The ultimate goal of a hotel is to have influencers visit their property, utilize their services, take beautiful pictures and add positive and descriptive captions, geotag location of the business, and finally, tag the hotel they are visiting. It should enable followers to easily click on the link or look up the property, so they too, can experience what their influencer has experienced. It is important that both parties adhere to the standards conformed by the Federal Trade Commission (FTC). It is an absolute must for influencers to include in their post that they are being compensated for sharing the experience.

The focus of the article is to highlight how the event industry is becoming more popular among the hospitality industry in Nigeria. It mentions the Events Market Nigeria (EMN) group aims to provide a places that allows for growth and development within the event industry with the newcomers and experienced event planners. The event that was hosted by the EMN, provides free gathering that offer different speakers to offer advice and their experience to those attendees willing to listen. Throughout the article, it states that the country of Nigeria has a population of "almost $200 million people and a reputation for an ostentatious culture", which makes it a perfect place to invest in the event industry. Especially due to the fact that the industry is a source of a more favorable return on investment even though other sources in Nigeria are considered more attractive. What makes the event industry profitable, is the ability to venture with other businesses such as venues, catering, event planning and more. But with all the good, the article does point out the issues such as liability and the lack of rules that are set for the industry. I think that it's an important topic to consider because hotels are implementing a source of revenue with renting out meeting spaces and catering services to outside companies. With more and more events being planned, I think it's a great business to venture in. The ability to have an events department within a hotel or even a restaurant gives the establishment to produce more revenue within other departments. Such as a hotel, the planning of a meeting not only brings in the revenue of the space being rented but also to Food and Beverage with the catering aspect and the front desk with the rooms being occupied by the clients and attendees.

This article describes the top technology trend in 2020 that everyone must be prepared for. The first trend is Artificial Intelligence (AI) is one of the most transformative tech evolutions of our times. Most companies have started to explore how they can use AI to improve customer experience and to streamline their business operations. Next is 5g data networks which are mobile internet connectivity is going to give us super-fast download and upload speeds as well as more stable connections.2020 is likely to be the year when 5G starts to fly, with more affordable data plans as well as much improved coverage, meaning that everyone can join in the fun. The following trend is autonomous driving, which won't just be cars. Of course, trucking and shipping are becoming more autonomous, and breakthroughs in this space are likely to continue to hit the headlines throughout 2020. Lastly, the extended reality is a catch-all term that covers several new and emerging technologies being used to create more immersive digital experiences. More specifically, it refers to virtual, augmented, and mixed reality. Virtual reality (VR) provides an entirely digitally immersive experience where you enter a computer-generated world using headsets that blend out the real world.

Week 4 Article Summary 15 Benefits of Having Digital Menu Boards in Your Restaurant. This article discusses the positive ways in having a digital menus and explains the benefit it has on the restaurant. The focus of the restaurant should be more on the quality of food being served. Even though there are a lot of restaurant that give you an experience like no other but if the food is not top quality it will be hard to bring customers back. Having this type of digital menus could enhance the guest experience while helping the restaurant increase revenues. Here are ten of the top fifteen positives reasons of having a digital menu boards. 1) Digital menu displays will make communication easier. This starts form the customer directly to the kitchen. It will also allow the establishment to display videos and animations that will catch the eyes of the customers and could highlight specific menu items. 2) Saves time by easy updates on display. The software will allow the restaurant to update the menu very easy. You could add and take away dishes without having to print all new menus. It will also allow you 86 items that are sold out at any time during the shift. 3) Sound Investment of saving money. With the system allowing you to change menus, it will save money because you won't have to pay to print new menus every time you want revise it. 4) Digital displays create a more memorable experience. With having a digital screen, it will allow the customer to stay entertained by having a right mix of graphic videos and allowing them to keep them occupied during down times. 5) Better Visibility of menu. The display on the tablet will allow the guest to see a nice HD screen with colors that will make it easy to see and read. 6) 24/7 support. No matter what time of day, there will be support for mangers to trouble shoot any issues that might be happing at time. 7) Boost sales up to 21-23%. It has been said that having an emenu will increase revenues by allowing the establ

Since we spent time discussing both the positives and negatives of utilizing an electronic restaurant menu, this article primarily focuses on six positive things about utilizing electronic menus. One positive thing I did not even consider is that it allows for people that speak different languages to communicate what they want better since they would have a menu that is in their native language. It also makes updating the menus much easier on the restaurant owners because everything is online which makes adding and deleting items much easier overall.

This was light, I wonder why they never mentioned Chain Wide deployment as a key benefit? Imaging instantly changing all branch menus (adding/removing/editing) instantly across hundreds or thousands of stores...that is powerful.

A very straight forward article highlighting various benefits of the eMenu. Namely the: Visual Formatting (Pics easily added). Increased Order Accuracy. Easier to Update (edited in practically real time). Additional Information (ie. nutritional information etc. can be easily inserted as opposed to a traditional menu) Upsell Items Automatically (ie. recommend paired dishes automatically). Mutiple Languages ( save cost, while increasing the number of potential customers).

This article talks about the robot hotel and how they utilized the robots but also had issues with them. Human connection is something that can never be replaced especially since A.I. doesn't work as smoothly as we wish it did. Robots in a hotel also add in a wow factor that would entice guests to come to stay at the hotel.

This article explains how devices like Disney's MagicBand technology might become a tracking device during your vacation.

Great article looking at the trends in events, many of which I have witnessed this past year. What I would like for the class to read is the description of awareness based events. As my husband's an associate dean of a hospitality school, he worked with his event and conference manager and his dietetic program chair to create an interactive health fair looking at diabetes education and attracted 300 participants. I observed the power of community based programming in the event space and how this type of programming may be the future.

This article greatly described the importance and significance event management has for the tourism industry. Special events definitely draws individuals in to multiple destinations, which delivers a huge boost for the tourism industry.

This article talks about how different types of events are important for tourism. Events such as mega, hallmark, major and local events attract more tourists such as the olympic games or the Superbowl. Some destinations are visited only for special events, driving more tourism to that destination. As tourism has become very dependent on effective event management, small events such as arranging tours in a destination have led to an increase in tourism. The development of tourism and the introduction of new destinations reveals the huge perspectives for the growth of event management. The majority of most social activities, such as festivals, and other recreational events have become possible due to the successful event management and the travelers that they attract.

Event Management can be both local and global, it is the management of various activities including conventions, meeting and other major activities. Tourism is not considered a part of event management; it is classified as a set of tourism related activities. Tourism is thus divided into various niche activities. No matter what tourism type you choose, event management will always be a part of the activity. There are various types of classifications. Events may be condsidered Mega, Hallmark, Major or local. It is necessary to recognize the importance of events to the tourism product, and as such, you should never take for granted the need for proper and effective coordination. It is also important to note that events such as cultural activities also aid in destination development. A key factor in having these events is to promote the destination and attract more visitors, particularly at times in the season when things are slow. The introduction of events can serve to stimulate local economies and draw attention to unseen parts of the destination, as well as aid in the building of infrastructure in those communities. It is also important to note any event requires significant planning, the who, what, where and how allows a better understanding of how a proposed event may impact a destination's image and can help with building a stronger global brand. The significance of tourism in event management is centered around possible offshoot activities such as tours and entertainment or any other economic benefits that maybe be derived beyond the event itself. By creating such signature activities, it is likely that you broker relationships with visitors, which could likely create loyalty to your brand.

The event today is not only between planner and organization; it's more like the communication and interaction among attendees. The technology assists the needs and expectation of attendees, which allows them to engage more during meetings and events. Besides, App or other online software facilitates attendees to get full knowledge of location, content and activity in one event. In addition, Audio-Video equipment mentioned in article also emphasized that lighting plays an important role to make one event stand out. In another words, creating great experience is definitely what technology is for.

This article talks about how technology has changed the world completely, especially Event Management. For example, the FiFa world cup puts out cool application so people could know the highlight, real time schedule of the games and result. Some other example are the stage show, this drastic change improved in the Audio - video equipment, stage and lighting. Technology has change in Live Meeting. Live Meeting webinar and live meeting are use halfway around the world. Also, the Social Explosion like facebook and Twitter is the big thing around the world. Even the Mobile Application are used now in iPhones, Androids, and Blackberrys has become the next -gem platform for Event Management

Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely.

RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.

This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.

This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.

Various technologies make it easier for event managers to organize great conferences and meetings. For some time now, event planners have been using technology to some extent; however, the use of event management technology is increasing with more applications that can be used. The introduction of event management tools has made it easier for event managers to do their work. There are so many event management apps that you can use to simplify how you plan for any type of event. These apps can help you better plan events so that everything goes as planned. Event management technologies can help to enhance the experience of attendees. Technology makes the work of an event manager easier and allows them to focus on the main parts of an event. It helps in all aspects ranging from attendee satisfaction to project management.