Using Spa Management Systems to Enhance Profitability | By Bill Healey - 1 views
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The spa industry, like all business sectors, is continually monitoring performance to ensure they"re meeting revenue and profit targets. Software tools have been available for more than a decade to assist directors in managing and enhancing the way they do business.
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Utilizing software tools, the spa is able to enhance the ways in which they interact with their guests
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data into usable, accessible management and marketing information. Ensure the data is up-to-date, allowing you to analyze historical data to identify trends.
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Share data across with proper management and marketing personnel to provide staff with a 360-degree view of the guest.
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Knowing more about the historical sales pattern at the spa"s retail shop, and keeping track of minimum stock levels will assist in lowering the cost of both retail and professional stock.
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lower levels of inventory can be stored in both the boutique and treatment rooms. Each item is given a value that alerts management when these low-inventory levels are met. Further, the system provides re-stock levels to ensure spa management places an appropriate order with suppliers.
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Attaching spa reservations to a guest"s profile in the PMS is important, as it helps reduced missed revenues from no-shows. Without a fully integrated spa and PMS solution, it is common for a guest to cancel or change a hotel reservation without notification ever making it to the Spa. When the guest is a no-show at the spa, they lose the guest"s revenue and have a therapist not being utilized.
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working with a single system will help reduce the amount of time and effort required to collate and analyze data from spa sites around the world. A single interface and a single method to collect data should make it easier for the corporate office to review vital sales and revenue data.
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I found this article to be really interesting as it explains the use of technology in spas. There are many benefits to using such systems in the spa industry. The link between PMS and the spa booking system improves relations with clients, and increases the likelihood of clients returning to a spa where they have previously felt welcomed and valued. I must admit that I am not a big fan of the 360 view of guests' profile that this technology promotes, I feel like it is an invasion of privacy of some sort. However, I understand that some guests appreciate when their preferences are met each time they visit a spa. At the end of the day, the use of spa management systems is a great way for spas to drive up the revenue and maximize their profits.