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Expect the hospitality industry to capitalize on these trends in 2017. Get ready to pay for your stay with a mobile app. Also, we will see more and more digital marketing.

With the new year upon us, this article describes the biggest trends of 2017. The biggest trend is the most obvious, more people are using their mobile device/ smartphones to search for restaurants locations or make reservations. The other trend, is how advertising through digital platforms is more cost effective than traditional marketing methods such as email campaigns. Projections show that 80% of restaurant operators agree that investing in technology helps the increasing of sales and gives them a competitive edge. Another statistic shows that mobile pay transactions will be the future.

Technology is in the hands of nearly every person this day and age, so why not take advantage of it? When it comes to hospitality people love to see pictures to see both the venue and the experiences people are having. it lets them imagine their own personal experience and creates a ideas to set up their own personal experience. Digital Marketing also allows to build relationships with clients an is a great place to advocate. It also allows for influences. On top of that, it will allow for people to see exactly what functions, features, attributes, etc. is going on without the hassle of having to call and find out. Technology also allows for easy work for the employees. They are able to use smart watched or portable tablets so they can be mobile with assisting clients and guests with their needs and questions. Digital marketing allows for testimonials of the great place it is.

This article introduces 2017 digital marketing trends for the hospitality industry. The first trend is visual content. Instead of the explanation contents, pictures will influence more to catch customers' attention considering the characteristics of the hospitality industry. Second, social media becomes a great intermediate between potential customers and the business. The business in the hospitality industry should be involved in social media to expose their brand and build client relationship. Third, virtual reality becomes popular to demonstrate the various functions and features lively. Also, adopting wearables or using storytelling production can be a new trend as a marketing tool. It can produce ancillary revenue and get customers more engaged in brand concept. Lastly, digital marketing should be monitored and evaluated for sales trends, supplier orders and employee overtime in a real time to improve more marketing strategy.

With technology evolving and changing at a fast pace it is changing both what consumers expect and how the Hospitality industry responds to these expectations as well as how they do business themselves. The article highlights the many trends in the Hospitality industry. These trends include the improving and overhauling of a Wi-Fi network, conference rooms that offer Audio visual equipment, Smart room keys and many other different trends.

In today's world we are surrounded by technology; however, sometimes we do not realize the extreme of which we are surrounded by until we stop and look around. The Hospitality industry is quickly adapting to the technologically world we live it. I read an article written by Jeff Robinson, Technical Director for Aurecon titled "Technology in the hospitality industry - exploring the very latest trends". This article was beyond interesting because it touched on some on the way technology has already changed the hospitality industry and ways it will be changing it for the future. Robinson tells us in his article that "some of the trends in industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel developers plan their buildings, infrastructure, management structure and staffing requirements". This means its not only about the bottom dollar, but the experience of each guest when they stay at the hotel. Robinson also states the obvious fact that travelers these days do not see Wi-Fi as a perk, but more of a must have. Full access to audio-visual is also on the must have list especially for business meetings and conferences. What I found most interesting from Robinson's article was the introduction of the Near Field Communication (NFC) technology. This technology give you the ability to share information from a short-range frequency wireless communication. This technology is also ideal for self check-ins by guests at hotels as well as smart room keys.(Robinson) Hotel room keys have come a long way. From an actual key, key card in which you insert, to a key card you simply pass close to the reader and now the birth of the smart key. "Smart room access system allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.". (Robinson) Now how awesome is that. Robinson also talks about other new technology just as the future of hotel in room entertainment, hotels offering

It has been well described and defined that technology impacted the hospitality industry in which it has advantage and disadvantages. The update and development of software creates a change in the business. This justifies that better software leads to better customer service. For this development has given most business opportunity to grow as they give them better tools.

This is a very interesting articles about the technology trends we are seeing in the restaurant industry such as the emenu or the robotic bartender. This article discusses the pro's and con's of these specific technological trends and also discusses how the evolution of technology is a great thing for the industry! It makes you wonder... what's next?

This article explains how guests expectations are constantly changing and evolving because of technology and leading to wants for the hospitality industry to implement innovations. It also details some of the main up and coming trends and what each one aids in. For example, it mentions the trend of using drones for photography and explains that the images captivate potential customers and wows them. Interestingly it also discusses the trend of virtual concierges which can be seen as surprising being as this was such a person on person experience and the article reports that it is freeing up staff resources. It concludes with possible future trends.

This article discusses some current trends in property management systems and how Maestro by NORTHWIND is ready to deliver. Maestro by NORTHWIND is a PMS used by many independent hotels and resorts and offers 20 integrated modules. One of the top trends for 2012 is mobile optimization for management and guests. More and more people are turning to mobile apps for personalized services, and express check-in and check-outs. Maestro Xpress Check-In App allows properties to use iPads and other tablets to do this anywhere there is WIFI. Maestro's App will also allow managers access to reports, and real-time activity from anywhere allowing managers more control over their business. Another growing trend is cloud PMS. Maestro has a cloud based system that claims it can increase productivity at the same time reducing costs. Managers can manage multiple hotels from a single location and reduce costs because they won't have to maintain an in-house PMS. There is also a steady increase in direct online booking from mobile apps and social media sites. Maestro Web Connection reduces the commissions paid to online travel agencies and 3rd parties by allowing guests to book reservations directly. Another way Maestro helps independent hotel chains is by offering them a guest loyalty system to help them offer some of the same incentive and reward programs offered by larger hotel chains.

Northwind Maestro leads the innovations of industry. Cloud system platforms are not just for the large chains. Small, independent operators also can use web-enabled platform with lower cost. Mobile is another trend of PMS innovations. Customers can check in and checkout on iPad by using Maestro Mobile Apps. In addition, direct-booking online from Mobile is the third top trend in 2012 PMS technology. Maestro's Guest Loyalty System with online capabilities is the first application to offer independents the same benefits as major chains to recognize, reward, and retain guests.

Seeing the rapid development of mobile devices and social media, hoteliers are connecting PMS with mobile devices and social media. NORTHWIND Maestro™ is a kind of software which satisfies hoteliers' current requirement. NORTHWIND Maestro™ is an Internet-based PMS. It brings plenty of benefits to hotels. To illustrate, Maestro can reduce cost, create operating efficiencies, secure cardholder information, and to have instant remote access to their property or hotel group's data. Furthermore, since more and more people are using mobile devices to book rooms, make dining reservations or some other services, Maestro also develops mobile apps. "The Maestro Mobile App enables operators to wirelessly connect to their Maestro centralized system and provides access to management reports, real-time activity and other features found in Maestro." Maestro also thinks of customer loyalty by tracking customers and establish database.

This article provides a brief overview of the emerging trends for hotel management information systems. The trends focus on easy mobile access, unattended point of sale, radio frequency identification and near field communications. An increasing number of hotel are using the the cloud for on the go mobile connectivity to their POS systems and revenue management software SaaS. You can manage your hotel from anywhere and be up to date instantly. This trend and the next eliminates the need for desk or office time. Lilipad has created an I-product that allows guests to perform their own transactions at I-Pad kiosk which eliminates time at the front desk. The other large emerging trend is tracking devices that can be implanted in phones or even loyalty cards that link to bank and credit card accounts replacing the traditional wallet. While other articles say there is no rush to cellphones replacing wallets just yet, hotels like Aloft are using RFID's in there loyalty cards eliminating the issue of room keys. Notice in all these trends that the face to face contact with guests that we hospitality students enjoy and train for is decreasing with every new technology.

This article was about online marketing trends that will prevail in 2014. More and more companies are resorting to using online marketing finding success in its branding and audience growth. The trends that I think will make the biggest impact are that of content marketing being bigger than ever, image-centric content ruling, and mobile-friendly content being necessary. Out of the 7 mentioned trends I believe that these three will have the biggest impact because they are the most necessary. With content marketing, companies should focus more on inbound marketing that is tailored to a specific audience. Image-centric content should be a big hit because its basically that an ad should be simple to understand in order to convey a message. Like the saying says, "A picture is worth a thousand words." Finally, mobile-friendly content is becoming more popular and with the widespread use of mobile devices and tablets, companies are looking for ways to make their content more accessible to users. 

Current hospitality trends within the hospitality industry. These current trends are bringing awareness to cloud base storage, application mobility, social media marketing, and integration of amenity software. Companies are now outsourcing its IT department to minimize operating expense.

@corrie242 these six trends discussed are very important to keep efficiencies and competitive advantage, and I can confirm that at the Hotel company I work for, most of these are all in use. The social media use and monitoring has been a big shift in how we have changed the way we capture our guests' sentiment from comment cards being left or mailed to the hotel, to being able to receive immediate feedback in a very public way such as through Tripadvisor, Open Table, Facebook, Twitter, etc. We employ a digital media manager who assists in monitoring all that is said about us through these different channels so we can respond and try to stay on top of what is being commented.

This article was a very interesting read and focuses on the savings and improvements that technology can deliver by outlining six trends. The main item that peaked my interest was the trend of Cloud / Software as a Service (SaaS) or cloud computing. I have been introduced to this concept over recent discussions with a close family member. Like the article noted, the argument that was given by my relative in support of this system was that this concept is the new way to go in information technology. This option is very cost efficient and like the article mentioned it has no initial hardware costs or associated expenses like full time, in-house IT staff to maintain the system. It can also allow management of your network system to be done offsite giving hospitality operators the time to service their guests more efficiently and effectively. With technology constantly changing it is very important for hospitality operators to be aware of the emerging trends in the industry. These trends can aid in considerable growth and improvements that can be beneficial to their businesses.

This article gave us a five new online travel trends.Because travel is a hyper-competitive industry, the most pertinent emerging themes in onine travel are considered and experts insights and predictions are provided in the Las Vegas TDS North America event. First trend is the travel industry need be ready for a mobile-only world. Researches indicates that the mobile sales will increase extremely. Because it is expensive to develop mobile app, so traditional travel companies and online travel companies do not such into launching a mobile app in a short term. Convergence, commerce, content and how these impact customer behavior will be an ongoing theme. There is a risk of firms focus too much on one channel, Customers are using a range of different devices to plan, research, book and review their travel experiences.  Revenue management became essential for the business. It needs to integrate with sales, marketing, channel optimization, loyalty marketing , and operations. Think new markets and new customers like China, India, Brazil and Russia. Firms need to be actively targeting this market and make adjustment such as develop local website etc. Last trend is that there are lots of new development in the industry. Facebook start to monetize travel. Google and Apple are also developing their travel related products. This social travel planning tools become successful. Technology develops and standards emerge, mobile bookings may not just be for the last minute.

Voice over Internet Protocol (VoIP) is a technology that is evolving in the hospitality industry. Trending in 2015 will be the use of hosted PBX services which will take the place of the stand alone on-premise system. By utilizing a hosted service businesses should see a cost savings from the freedom of maintenance on a system that is owned and operated by the hotel to the required staff that is needed to monitor the system on a daily basis. With the use of a hosted PBX the host company will be running analytical data and sharing the results with your company, a hosted setup will also be keeping up with technology without you incurring additional expenses of keeping your software updated in the ever changing technology field. This article goes on to talk about mobile integration which in my opinion, will need some tweaking right out of the starting gate. The Trend talks about migrating our mobile phones and tablets as a replacement to the desk phone and room phone. This idea will make front desk staff more mobile, but I do see how it will also cause issues with employee abuse on personal calls acting like they are working and also with customers seeing an employee on the phone and automatically thinking the employee is on a personal call. There are still people out there that have not moved up with technology like the vast majority of the population, and they will be the first to complain loudly at the advances coming.

Summary of sustainability trends in the Hotel Industry

This article focuses on millennial's and how dependent they are on technology when traveling and/or exploring places to eat. It is highly encouraged by travel agencies and the food/entertainment indusrty to promote their services through apps and current technological trends. Millennial's like the ability to check themselves in the hotel, book reservations, pay bills, ect. at their convenience. More hotels are implementing radio frequency identification (RFID) key card, which only allows the electricity to be turned on once the key is inserted. This helps in decreasing hotel electricity cost. Not only does it reduce electricity cost, but it also saves energy from our planet. Hotels are targeting business travelers, millenial's, and leisure travelers due to proper mobile strategy in place, a study in 2016 showed that 75% from search and 51% of revenue come from mobile devices. SaaS is increasing in demand, especially from hotels and hospitality companies. Hotels are able to cut down on operating costs since SaaS is cheaper with no initial hardware costs and no need to hire full time IT staff to maintain the system, Hotels and restaurants are going paperless practicing sustainability and going green. Technology is helping elevate the hospitality and tourism world by providing more accessibility and exposure targeted to the specific demands of today's world.

Are POS systems truly helpful in our industry? As we can see, they clearly add massive value to our industries. There is an investment in them, but as we spoke about in our last class, trying to see trends and never going "all in" on the newest systems is key. This article studies where the trend may go from 2018-2028. It is using massive data from all over globally to investigate trends to assist in businesses being profitable.

This article gives several development trends of MIS, of which enterprise resource planning is an important development trend. With the development of information technology and the globalization of the market, the use of information technology to achieve more effective resource management has gradually become a trend. I believe that the application of MIS will become more and more common.

The article discusses the necessity of implementing sustainable and green smart technology in the hospitality industry. It is a trend that will be of utmost important to the millennials traveler where they expect hotels especially to have in place the eco-friendly practices and processes. The article shows how through, green building designs, water conservation, waste management, etc. hotels are making these green changes.

With cloud computing such a big hit in all levels and industries, restaurants are also shifting their approach from more customer service, less techonology investment to vice versa. This article summarized the upcoming trends, features in demand and purchsing plans for POS in 2013.

Hotel operators are looking to better POS system which can positively impact the customer experience, increasing hotels innovation and investment. There are two trends of 2013 POS: more platform innovations, and overall purchasing plans. For the suppliers, they will make some forms of mobile-ready solution of POS. The new technology of cloud-based POS is also being brought to market. What is more, tablet hardware, social media will be integrated into the POS. POS Features in Demand In HT's survey, we know that most restaurants desire for more advanced POS technology. And online ordering is the number-one to be upgraded in the next year for them. They also Interest in mobile phones for ordering and payment. Cloud computing has a biggest jump, which is desired by 36.2% of restaurants. For the POS Purchasing Plans, most operators need add new functionality, features or modules to current POS software. More restaurants are investing in POS technology. A third of all restaurants are in a "testing and research" phase for POS upgrades. There are many specific Predictions and Plans in different companies, for example, integrating mobile applications into POS, more interactive options, simpler points of contacts, online ordering for mobile devices, Apps accessible from any phone at any time, personalization, recognition, rewards and outstanding, etc.

This article analyzed what POS can bring to nowadays' hospitality industry and forecast the future trend. Any technology investment should be a balancing act. All the hotels should make specific forecast and plans about their designing about their POS.

The new trend of ecommerce in 2012 is to move to mobile. Based on the research, customers who are doing online mobile businesses have increased fast during recent years, and it is anticipated that the number of customers doing mobile ecommerce will continue to increase in the future, therefore, many online retailors turn to move their businesses to mobiles. There are some reasons why online retailers need to move to mobile. First, there is a growing usage of mobile devices, such as smart phones and tablets. 30 percent of tablet owners have used their devices to shop online, and 25 of smart phone owners have used their phones to do the same. Second: Mobile is convenience. Mobile-users can do online shopping at anywhere without a heavy laptop or a computer. However, there are some challenges. Smartphone has a reduced screen size and the limited capability of mobile device browsers. Online retailers need to supply their websites in a smartphone-friendly version. And for the tablets, a technology called Flash is not supported by all tablets. These changes can arise some costs for the retailer. In a word, it is a time to go mobile, online retailors need to realize this"cultural shift" and take action or they will get left behind. In my own opinion, I still prefer to use computer to do online shopping, because it is more secure and reliable. However, if the mobile ecommerce become mature, I will not reject to try to use it to do online shopping.

This article touches on the technologies incorporated in events today that make every day life experiences better, faster and more efficient. It was mentioned that a large majority of event planners believe that using event related apps increase the guests satisfaction levels. Applications like kyazoonga, an online ticketing provider for event planners and customers, are becoming more and more prominent. A new trend for event technology is using data insights about customers.Using this information they are able to hone in on their target market and use it to help drive whatever they believe will help their next event be a success. Customer loyalty programs are also becoming a trend as well as the use of social media to better access past, present and future guests.

Marketing and advertising trends are constantly changing due to evolving consumer expectations. These changing expectations are essential for business owners to notice and address in order to stay relevant in the market and industry. Businesses must understand their vision for the future in order to address those expectations. This is the foundation that business will be able to build off of as consumers value truth and consistency. Companies must also stray away from the safe and obvious choices by pushing the boundaries. It is important that business owners are always looking ahead to the future in order to stay ahead of the curve.