Bed and breakfasts often do not get the opportunity to market their businesses the way they should
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shared by rderonville on 16 Jul 17
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Bed & Breakfasts | Email Marketing | StreamSend - 1 views
www.streamsend.com/ed-&-breakfasts-&-email-blasts
Email Marketing Technology Apps Management Industry bed breakfast facebook internet
shared by rderonville on 16 Jul 17
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With email marketing software, marketing has now become more affordable than ever – even for a quaint bed and breakfast.
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Flyers and television advertisements are costly marketing techniques that often do not showcase the level of quality in their accommodations
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When innkeepers send an email blast with easy-to-use email marketing software, customers can see updates to the breakfast menu, local weather conditions for their weekend stay, special offers for specific events within your area or even special weekend packages!
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Email blasts are a great way to keep customers engaged and up to date with your bed and breakfast.
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With email marketing driven by the power of the internet and social media, bed and breakfasts can bring together those with a passion for travel, pampering, sightseeing and first class food; what a magnificent combination!
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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes.
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The lodging industry is one of the most popular in the hospitality industry. Bed and Breakfasts provide an alternative to hotels and motels by providing a literal home away from home experience. Unfortunately, the advertising and marketing of a bed a breakfast, according to this article, needs to upgrade. Email marketing would be a great addition to this sector of the industry to promote deals, updated breakfast menus, and etc. Giving customers an email blast every now and then can help. This can also increase customer loyalty. According to the article, it is a great way to keep customers engaged and up to date. The article promotes StreamSend, which is an email marketing software that helps with marketing by including vibrant imagery, videos, surveys, and other interactive elements (StreamSend). This is also said to be affordable and dependable, making it ideal for any industry including a bed and breakfast. I think this is a great start, specifically for those in the bed and breakfast sector of hospitality. The bed and breakfast brings airbnb and a hotel together with different amenities and not just another place to stay for the night. So it makes sense for the innkeepers to jump into email marketing to promote their business in different ways and to have more access to guests in regards to promotions.
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Soaring e-waste affects the health of millions of children, WHO warns - 0 views
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As many as 12.9 million women are working in the informal waste sector, which potentially exposes them to toxic e-waste and puts them and their unborn children at risk.Meanwhile more than 18 million children and adolescents, some as young as 5 years of age, are actively engaged in the informal industrial sector, of which waste processing is a sub-sector. Children are often engaged by parents or caregivers in e-waste recycling because their small hands are more dexterous than those of adults. Other children live, go to school and play near e-waste recycling centres where high levels of toxic chemicals, mostly lead and mercury, can damage their intellectual abilities
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For an expectant mother, exposure to toxic e-waste can affect the health and development of her unborn child for the rest of its life. Potential adverse health effects include negative birth outcomes, such as stillbirth and premature births, as well as low birth weight and length. Exposure to lead from e-waste recycling activities has been associated with significantly reduced neonatal behavioural neurological assessment scores, increased rates of attention deficit/hyperactivity disorder (ADHD), behavioural problems, changes in child temperament, sensory integration difficulties, and reduced cognitive and language scores.
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A rapidly escalating problem
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The WHO Initiative on E-waste and Child Health, launched in 2013, aims to increase access to evidence, knowledge and awareness of the health impacts of e-waste; improve health sector capacity to manage and prevent risks, track progress and promote e-waste policies that better protect child health; and improve monitoring of exposure to e-waste and the facilitation of interventions that protect public health.
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This Article corresponds to the two discussion posts this week. where we see e-waste not only a growing problem for pollution but affecting the health of younger children in surrounding areas, this article discusses how the WHO is trying to bring awareness to this issue.
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shared by jorgeegutivav on 18 Feb 19
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Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector | Modern Restauran... - 0 views
www.modernrestaurantmanagement.com/ity-for-the-hospitality-sector
technology hospitality software hotel business safety threats 2019
shared by jorgeegutivav on 18 Feb 19
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With a reputation as less well guarded than similar institutions, hospitality companies are a popular target for cyberattacks.
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Experts warn other hackers, like those working for a nation-state, could exploit hospitality breaches like Marriott’s to acquire details on the travel and spending habits of espionage targets, like CEOs and diplomats.
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permeable security in the hospitality sector threatens consumer privacy, shareholder value, and national security.
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many hospitality companies are reconsidering their cybersecurity infrastructure. However, industry specific challenges like high employee turnover continue to expose the sector.[6]Additionally, even by adopting cutting-edge cybersecurity technologies, the important question of strategic implementation remains.
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Are newly introduced technologies simply bolstering traditional methods of cybersecurity, or are they being used for methods of cybersecurity that are new and innovative, instead of simply faster or more efficient versions of the same product?
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Traditional cybersecurity approaches are focused on reporting about intrusions after the fact, in what is known as an “incident response.”
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Regardless of how they gain access, once an attacker is discovered, the forensics about the attack, including basic information known as Indicators of Compromise (IOCs) like IP addresses, domain names, or malware hashes, are shared across the cybersecurity community. These IOCs are then used broadly to thwart future attacks.
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The problems with this approach are twofold:
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someone has to be a victim first so that IOCs can be derived and shared with others; additionally, blocking IOCs has a very short half-life.
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All an adversary has to do is come from a new IP address or recompile their malware so that it has a new hash value (both of which are extremely trivial) and their attacks will sail through defenses that depend on IOCs.
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As hackers repeatedly gain access to valuable systems and data using the same methods, cybersecurity teams continue to chase after them to secure compromised systems.
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Very little cybersecurity effort is put towards addressing the methods used by adversaries; instead, security teams are locked in a pattern of waiting for inevitable attacks, trying to minimize the damage they cause, ensuring that remediation occurs as quickly as possible, and blocking only exactly identical attacks.
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Incident response only helps prevent attacks that exactly replicate past ones.
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a more proactive, sophisticated approach is needed. It will need to be designed to successfully recognize adversary methodology (and all the manners in which an adversary attempts to obfuscate their methodology) before attacks occur and at a meaningful scale.
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Instead of seeking discrete, static IoCs based solely on what has already occurred, proactive cybersecurity analysts can instead use the intelligence they have derived about adversaries’ methodologies – commonly referred to as tactics, techniques, and procedures (TTP).
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From these TTPs, analysts can identify the general form and components of an adversary campaign. In addition, they can determine abstract indicators like how the adversary is attempting to hide his actions.
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A proactive cybersecurity tool would be able to recognize possible adversary TTPs and indicators that describe a threat (or threatening behavior) in general terms. The system would then act on any traffic which met this pattern before it reaches inside a network, as the attack occurs, and do so in a way invisible to adversaries.
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Using this basic model, a cybersecurity tool could truly prevent common exploits before they were executed, and could even predict and protect against future, not yet seen exploits.
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In the wake of the Marriott International cyberattack, the article presents the issues with the current issues in the methodology of cybersecurity; first explaining the data of how popular they are in the hospitality industry, and what it means for the industry, before going into the process of how a cyberattack happens and the measures taken to prevent it. Traditional cybersecurity is one of an "incident response" which can only be implemented once a cyberattack occurs and can only prevent it temporarily as a hacker can do similar tasks with different IP addresses and new malware. In order to circumvent this failure of cybersecurity, the article offers a new method in which TTPs (tactics, techniques, and procedures), are used to identify certain components of a hacker and identify how they would carry out an attack, before acting on it before the attack would "reach the network". -
This article discusses one of the largest fears of most hospitality firms, and that is keeping their client's personal information private. Most large companies in this industry have become giant data centers for the personal information of millions of people. Breaches of this type of information place the lives of many people at stake. For example, Marriott International had a security breach of over half a billion of its clients which began in 2014 and was not detected until September of this year. Keeping an individual's information away from malignant forces is just plain business sense and any more attacks of this manner will severely hurt the reputation of the business experiencing it.
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Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector | Hospitality Tech... - 0 views
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Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector
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Marriott International revealed that a massive cyberattack compromised personal information for up to half a billion individual guests of its properties.[1] The data breach ranks as the second largest known theft of sensitive personal records to date.
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This marks the second major cybersecurity failure for Starwood, the Marriott division affected. Before being acquired by Marriott in 2016, the company’s cash register system was penetrated by malware looking to steal credit card information. [3] Other major organizations in the hospitality industry, including Hilton and Hyatt, have reported similar attacks. In 2017, for example, Holiday Inn parent company InterContinental Hotels discovered a breach lasting three months and affecting 1,200 properties. With a reputation as less well guarded than similar institutions, hospitality companies are a popular target for cyberattacks.
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Experts warn other hackers, like those working for a nation-state, could exploit hospitality breaches like Marriott’s to acquire details on the travel and spending habits of espionage targets, like CEOs and diplomats.
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However, industry specific challenges like high employee turnover continue to expose the sector.[6] Additionally, even by adopting cutting-edge cybersecurity technologies, the important question of strategic implementation remains.
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Traditional cybersecurity approaches are focused on reporting about intrusions after the fact, in what is known as an “incident response.” What this means is that an adversary—commonly referred to as a “hacker”—finds some way to gain access to a target and compromises it. The target can be accessed through vulnerabilities in web frameworks, internet browsers, or internet infrastructure such as routers and modems. Regardless of how they gain access, once an attacker is discovered, the forensics about the attack, including basic information known as Indicators of Compromise (IOCs) like IP addresses, domain names, or malware hashes, are shared across the cybersecurity community. These IOCs are then used broadly to thwart future attacks.
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Rather than rely solely on the incident response and recovery methods that have been used for many years, a more proactive, sophisticated approach is needed. It will need to be designed to successfully recognize adversary methodology (and all the manners in which an adversary attempts to obfuscate their methodology) before attacks occur and at a meaningful scale. This kind of approach, when paired with incident response tactics, could provide true security to vulnerable, critical networks.
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A TTP-based cybersecurity tool would work in concert with existing incident response, internally-focused cybersecurity efforts, adding a layer of prevention over the top of this vital but flawed process.
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In today's world no business entity is impervious to cyber-attacks. Marriot, Hilton and InterContential Hotel Groups were all recently affected by such acts. The traditional cyber-attack method which the hospitality industry employs is oftentimes simply a reaction to the attack- "incident responses". Instead, the industry needs to shift its focus and allocate resources to aid prevention of future of attacks. This new focus was be surrounding tactics, techniques and procedures (TTP) - the ability to identify adversary and implement the necessary processes to hinder attacks. -
This article tells us about the importance of having a good cybersecurity. There are some big hospitality companies like Marriott and Hilton which have revealed that many cyberattackes compromised personal information for many guests and that cybersecurity has to be improved.
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Big Data Serves Up Opportunities to the Hospitality Sector - 0 views
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This is an article I found which compares POS systems use in the hospitality fields versus use in the retail sector. The writer of the article, Paul Broome, feels that the hospitality industry is not fully utilizing the sets of data that could help their business grow. He explains, "The amount of data in the world is doubling every two years..." For the retail fields, this data shows product patterns of customers, but for hospitality, this data "hold insights about customer behaviour that could transform their business and allow them to stay one step ahead of their competition." Broome provides multiple ways in which hospitality organizations can better utilize the mass sets of data available. One of these is for the organizations to use evidence and strategy rather than instinct in analyzing data. Another important strategy, according to Broome, would be to use the sets of data for future marketing purposes. "For organisations in the hospitality sector, these vast sets of data hold insights about customer behaviour that could transform their business and allow them to stay one step ahead of their competition. Times are tough - but there are huge opportunities for those that get it right."
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shared by Nicole Stevens on 08 Mar 13
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Saudi Gazette - Kingdom healthcare sector's IT investment hits $4.1 billion in 2012 - 0 views
www.saudigazette.com.sa/index.cfm
healthcare investment Technology hospitality software business travel tech medical tourism
shared by Nicole Stevens on 08 Mar 13
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Saudi Arabia has remained one of the biggest IT markets in the region, with IT expenditure projected to have sustained a 9 percent year-on-year growth reaching $4.1 billion in 2012.
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The Kingdom’s healthcare sector is expected to account for a significant percentage of the Kingdom’s massive IT investments, as the Saudi government continues to take advantage of the latest technological advances to address the growing healthcare requirements of the rapidly expanding Saudi population.
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A substantial percentage of the total expenses was used to purchase specialized e-Health and related IT solutions for healthcare. Moreover, Saudi Arabia allocated $1.74 billion for medical devices in 2012, up 17.8 percent from 2011.
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Saudi Arabia as one of the most lucrative markets for healthcare IT solutions.
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Medical Tourism is a growing sector of the Hospitality Industry. Though Saudi Arabia is not a major part of this industry yet, a move to improve it's health services is a step in the right direction.
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IT, human capital investments boost competitiveness of travel, tourism & hospitality se... - 0 views
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Industry events have been emphasizing the importance of conducting advanced training programs to produce qualified personnel and provide unique services that meet the requirements of travelers and tourists. Greater focus is recommended towards promoting creativity and innovation across the travel and tourism market which is in need of 'travel consultants' rather than just 'ticket clerks,' for example. IT development is playing a vital role across the industry as an effective means to obtain services in a quicker, easier and more reliable manner. Online booking, for one, has received highly positive response from customers and has driven tourism companies and travel agencies to invest in the latest systems and talents to achieve greater customer satisfaction. Bin Mahfouz added that it is vital to adopt advanced IT systems that can support effective and convenient online services. Such systems, he said, promote competitiveness and help meet and exceed customer expectations."Rapid changes and fast-paced digital developments have influenced the Elaf Group of Companies to undertake major investments across the Saudi travel, tourism and hospitality sectors and beyond to keep pace with international developments and resolve competitiveness-driven challenges to reach a wider segment of customers. Some of the areas we are focusing on are the installation of better IT systems, the expansion of our hotel portfolio, and advanced training to enable our personnel to meet the many needs of our customers," said Bin Mahfouz.
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FIFA World Cup Forecast To Add $70 Billion To Brazil's Economy - Forbes - 0 views
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The World Cup is expected to generate over $30 billion in direct taxes, $10 billion in additional indirect taxes, and an increase in consumption of Brazilian goods and services by an estimated $3 billion for the period leading up to and during the Cup. Approximately 600,000 tourists are expected to come to Brazil for the games, which could bring in an additional $2.5 billion for the Brazilian travel industry.
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332,000 permanent jobs and 381,000 temporary jobs
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and $6.3 billion for the travel and tourism services sector.
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This article is about some of the positive effects the FIFA World Cup in 2014 is going to have on Brazil and it's Economy. One sector that is also going to be effected greatly is, obviously, the tourism and travel industry.
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Background - 0 views
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We invest in early stage, start-ups and turn-around companies in diversified areas including but not limited to: telecommunications, information technology and high-tech sectors regionally and globally. The Company invests in a portfolio of low-to-medium risk businesses, with an emphasis on providing growth capital to emerging companies operating in the telecommunications and information technology sectors. -
This group is consists of forgein investors mainly from Egypt, the executive group are all from Egypt. The It investment group focuses on investments in telecommunications, information tech, and high tech sectors as well as systems. The fund mgr develops and ID's a strategic developmental plan between the technology and your company, everything gets personalized. In addition to your returns, the company develops a buy out plan as well as feasible exit. In addition, it studies your expertise and enterpernurial managerial skills, tech experience and overall operations. Not only do they design specific investments that fit your criteria and company values but they give you an overal action plan of your company w. an SWOT .
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Hey, Small Spender - Hotel Management Network - 0 views
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This article concluded the advantages of IT in hospitality industry. Information technology becomes more concerned about by hotel managers, but they spend relatively little of their budget on technology. Much knowledge of technology in the hotel sector resides at corporate level, with data released to select recipients at specific times, such as budget planning. Much knowledge of technology in the hotel sector resides at corporate level. IT benchmarking helps to understand where an individual property ranks in comparison with other hotels in its competitive sets. The author talks about it on Research design, key benchmarks, and comments on results three aspects. several reasons of why the hospitality sector spend so little on IT, including that IT employees can be ineffective at internal marketing and competing for a share of the budget, the hotel industry is high-touch rather than high-tech and upscale properties are more likely to employ extra staff than additional technology, IT is not considered a core competency, hotels have no need to be innovative with technology, IT budget decisions are frequently taken by owners rather than operators or managers, and IT is viewed as a cost rather than an investment.
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Google ITA buy should shift power in travel sector - 0 views
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"REPORT FROM THE U.S.-There's a potential new powerhouse poised to jump into the travel sector. Search engine behemoth Google announced 1 July it plans to acquire ITA Software in an all-cash deal for US$700 million, subject to adjustments. A Google spokesman said there was no timetable yet for the closing of the deal." This article is about Google trying to create a software that will be in charge of organizing a system were they would be able to provide travel information. It will be a great way for them to generate revenue. It is a long term project that will require a lot of information on the pros and cons that it will bring to Google and the hospitality industry. and since ITA does not currently have a search capabilities for hotels that change could be advantageous to customers. But will it affect other browsers? Definitely BING in my opinion.
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Hotel room monitoring reduces energy by 40% | News | Refrigeration and Air Conditioning - 0 views
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Hotels can save 40 per cent of energy consumption if they re-evaluate the time that rooms are occupied, according to ebm-papst
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According to the Carbon Trust the hospitality sector is responsible for over 3.5 million tonnes of carbon emissions per year, and it is estimated that energy savings of up to 20 per cent, equivalent to more than £200 million, are possible across the sector.
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“A retrofit upgrade from AC to EC fan technology in HVAC equipment can pay dividends for the hospitality sector. Results include energy savings of up to 66 per cent, with additional savings being made possible by utilising the EC fans built in control functionality, enabling fans to work at a very low level while rooms are not occupied. In addition there is also a reduction in noise level
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This article suggests EC fans technology as one of ways to save energy in hotel rooms. The room temperature can be set and EC fans can modulate gently, instead of the occupant having to blast the room with warm then cold air. EC fans are not only less noisy, but they provide better room conditions for guests too. And I'm sure that there are more various systems available for green hotels besides EC fan. Technology is being a huge help to save energy cost. Therefore, I think that adopting a proper technology will be a crucial decision when the hotels are going green.
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shared by Yunfan Wu on 11 Sep 13
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TECHNOLOGY, MEDIA & TELECOMMUNICATIONS ISSUES IN THE HOSPITALITY SECTOR - Al Tamimi & C... - 0 views
www.tamimi.com/...in-the-hospitality-sector.html
media telecommunication hospitality sector legal TMT
shared by Yunfan Wu on 11 Sep 13
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Using hotels as a basic reference, one key area where specialist TMT legal support is essential is in respect of technology.
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Most hotels employ a combination of ‘off-the-shelf” and customized software applications in order to manage a variety of functions, such as reservations and F&B inventory. Such software applications must be appropriately licensed to the hotel by the software provider, and suitably maintained (eg. by an annual maintenance agreement with a service provider), so as to ensure that updates are applied and any errors in respect of such applications do not adversely affect operations. Another example of the type of Technology work we handle is in advising some of the well-known international on-line travel or accommodation booking service providers about the extent to which their on-line activities may need to be licensed in the Middle East region.
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This is an interview between and head of hospitality practice and a technical specialist. They talk about the benefits the telecommunication skill brings to the industry, including to the hotels and the customers.They also discussed some of the problems, such as the respetive practices overlap. The TMT team provide some legal support in this area.
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TripAdvisor launches green initiative for sustainable travel - Blue and Green Tomorrow - 0 views
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Jenny Rushmore, director of responsible travel at TripAdvisor, said, “We know a lot of travellers in Europe want to be savvy about the eco-friendly choices they make on holiday but they don’t always know where to go to find that information. “What makes TripAdvisor GreenLeaders so useful is that we are now providing travellers with an easy way to compare hotels’ green practices alongside the millions of reviews already on the site.”
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John Alker, director of policy and communications at UK Green Building Council, added, “For the hotel and leisure sector, going green is not only the right thing to do, it’s just good business. Green should be viewed as another aspect of quality.
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As people continue to move towards a lifestyle that is sustainable and eco-friendly so to are their choices re travel. Llaria Bertini in her ariticle "TripAdvisor launches green initiative for sustainable travel" highlights how the popular travel site TripAdvisor has launched an initiative to assist European travelers in making hotel choices that suit their lifestyle. The initiative called "TripAdvisor Green Leaders" came about as a result of travelers need to stay at more eco-friendly accomodation. Despite that need they had difficulty in obtaining information about hotel practices. Jenny Rushmore, director of responsible travel at TripAdvisor said "We know a lot of travellers in Europe want to be savvy about eco-friendly choices they make on holiday but they don't alwyas know where to go to find that information, " thus the initiative was born. Trip Advisor came on board to provide information for travelers re hotel Green practices , to compare offerings of various hotels as well as to provide reviews not only based on what the hoteliers would provide but from the perspective of persons who would have had a first hand experience at the property. As going green becomes a more acceptable approach for many things in various areas of our lives the hospitality and tourism industry is no exception. As John Alker,director of policy and communication at UK Green Building Council said " For the hotel and leisure sector, going green is not only the right thing to do, its just good business. " TripAdvisor initiative allows us to know which properties are taking the steps towards sustatainability in one place.
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Investment in hotel sector more robust than ever | Business Standard News - 0 views
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This article talks about how more than 200 new hotels spread across the country that nearly 50 brands are expected to be operational in the coming years. The article explains how investors are pinning their hopes on an economic revival to justify their investment commitments in the hotel sector. The article justifies how significant the mid-segment and upscale brands which are set to witness the maximum traction. Similarly, U.S based Starwood Hotels and Resorts has 35 hotels under development in addition to 38 operational properties spread across six brands. I believe the company intends to take the count to 100 hotels by the end of next year.
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The Impact of Technology on the Travel and Tourism Sector | Tom Twist | Pulse | LinkedIn - 0 views
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There’s no denying that technology plays a pivotal role within the travel and tourism sector.
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lives are made easier
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made this achievable on a global scale.
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connecting everybody to everyone, everywhere.
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overcome the limitations of physical distance through our finger tips, presents countless opportunities for the travel and tourism industry to flourish.
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erience is the key word
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Let’s not forget that travel is essentially about connecting
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Websites, booking platforms, apps and using social media all provide the opportunity to engage and connect with customers on a variety of levels to allow an enhanced travel experience.
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A starting point would be to ask the following questions:
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This article discusses how important technology is in the tourism world. Tourism essentially rely on technology at this point and time, hence the need to invest in making enhancements to make better platforms. Tourism is a global thing and it alls for everybody to connect, everywhere. It is said that technology allows for a whole new world to open up at the edge of your fingertips. With websites, booking platforms, apps, social media, etc. travels are able to engage with others and truly do their own research to figure out the experience best for themselves. Tourism companies need to keep up with easy navigation, mobile availability, stay connected, and sharing experiences.
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HR Software for the Hospitality Sector | Advance Systems Ireland - 0 views
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By using HR software, not only will you increase efficiency, you tend to improve your customer service as well. The benefits of a quality software for human resources management extend beyond your workforce.
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What are the main benefits of using HR software? It can help reduce administrative costs and improve the efficiency of your HR department. Human resources software is designed to simplify the common tasks that HR members often deal with. This includes the time-consuming tasks of handling payroll and dealing with employee scheduling.
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The bottom line is that HR software is capable of boosting efficiency and simplifying the way you handle payroll and scheduling requests.
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After implementing an HR management solution, Royal Marine Hotel experienced some major changes in their daily operations. Managers were able to access reports that allowed them to better forecast their workload for upcoming schedules. They were able to reduce shift overages and cut down on wasted labour. This reduced salary bills and gave managers a way to monitor problems in scheduling and come up with solutions quickly.
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In the hospitality industry, HRIS not only can increase efficiency but also can improve customer service. There are lots of benefits for the hotel. Using HRIS can extend beyond the workforce. Hotel place this software to solve lots of problems. It also can help reduce administrative costs and improve the efficiency of the HR department. This includes the time-consuming tasks of handling salary and dealing with employee scheduling. Employees can check their own payroll by HRIS. If employees don't satisfy their schedule they can email leader directly. This HRIS can reduce lots of procedures that you want to contact someone. Customer service is an integral part of the hospitality sector. By increasing the efficiency and morale of the workforce, people can directly improve the ability to deliver exceptional customer service. -
This article looks at the reasons a property should entertain the idea of using HR software and why? Most managers do not understand all of the functionalities of the software and how it increases efficiency while also providing efficiencies that are not strictly payroll centered. The article also noted that manual processes slow production and efficiency, thus HR software saves time, which equals cost savings.
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shared by rderonville on 08 Jul 17
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Perspectives on event management in the media and technology sector | International Ins... - 1 views
institute-of-event-management.com/nt-media-and-technology-sector
Perspectives Event Management Media Technology Sector Mobile Apps New Old Industry
shared by rderonville on 08 Jul 17
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One of the most interesting technologies I have seen recently is Eventasaurus, which gives the event manager one single tool from which to run all event related event listings across multiple platforms including LinkedIn, Lanyrd, Facebook, Plancast etc.
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Setting up and keeping event listings and social media up to date is one of the most time consuming jobs for an event manager these days.
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I was appalled to see how slow the adaption of event technologies has been across the traditional event management industry.
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There are some really exciting mobile apps out there, which can do exactly the same thing straight from the delegates’ mobile phones. So there is no need to hand out and then collect chunky and old fashioned hand-held devices which will cost you a fortune if you fail to return them all to the supplier.
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Be selective though, and make sure the mobile app you choose to use works for the purpose of your event.
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And while technology means that the process of event management in many aspects can be speeded up considerably, event management remains a very time consuming hands-on profession.
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This article is strongly opinion based by an event manager's perspective on the "new" technology that is being presented for event management. Though the opinion seems negative at times, the author mentions that many of the mobile and web based technologies are helpful in simplifying the event management process. She mentions technologies like Eventasaurus. "which gives the event manager one single tool from which to run all event related event listings across multiple platforms". Nevertheless, the author still believes that the technology being used for event management can be improved. The mobile apps are better for event management because there is not a separate technology that the event manager has to use. The mobile app must work well with the purpose of the event. In all, the author states that event management is a time-consuming hands on profession, however, technology can help a few aspects of the process. In my opinion, I believe that all technology needs to be tested. When it comes to event management technology, it needs to be fast and efficient. It must be able to make the planning process easier. It must also make the collecting of information effective. The author talks about the mobile apps as being better and innovative for the event manager, which is the overall purpose of technology.
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7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views
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Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
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Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
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digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
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creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.
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good for customer retention as it engages customers and keeps them in the loop about your services.
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search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.
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if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page
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Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.
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Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.
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Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.
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social media is the go-to platform for most internet users
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Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service
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The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
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SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.
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A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.
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Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.
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The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience
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E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
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This article talks about the different marketing strategies that have been the most effective to businesses in the hospitality sector. While digital marketing is the future of marketing strategies, it has become the most popular in the hospitality industry. Many customers go to the web to discover things such as places to stay, places to eat, and other recreational services. With a great digital marketing strategy, whether it be through social media, search engine advertising, search engine optimization, or proximity marketing, you can build up a loyal client base for your business. -
Technology has a huge impact in the hospitality industry, especially over the years that social media and research engines have become such a big part of our every day lives. Digital marketing has become one of the most reliable ways to promote and establish brands. One of the most effective method is content marketing which involves sharing or posting photos, videos, and articles on social media to promote the business. SEO is another strategy which involves having the marketing team use key words for the businesses main page to help the business pop up on the main page of search engines. Search engine advertisment is used to promote the business through search engines like google, for example. Being one of the business in the top of the first page makes it more likely for your business to receive recognition.Sociall media marketing and internet presence is the key to e-marketing. -
This article talks about the ways digital marketing can help the hospitality industry use to improve in the long term. -
In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on. -
This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.