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Another rumour quashed then - Amadeus backs growing anti-Google lobby | Tnooz - 0 views

  • The floodgates have opened – last week’s frenzy of activity, when Expedia and then TripAdvisor submitted complaints to the European Commission about Google, has clearly triggered something. To paraphrase, as both pretty much argue the same thing, the complaints centre on accusations of unfair practices in search which, the pair argue, is damaging the industry and consumers. No major surprises there, given that Expedia and TripAdvisor were original members of the FairSearch anti-Google lobbying group in the US. What raised just a few eyebrows was when, a few hours after TripAdvisor’s statement was released, ETTSA (European Technology and Travel Services Association) came out in support of the pair. ETTSA primarily represents the interests of the GDSs, as well as online travel agencies such as Expedia, Ebookers and Travelocity, in Brussels, but the decision to publicly back individual companies effectively puts the GDSs, under the umbrella of their representative body, also up against Google. Fast forward a few days and now Amadeus has decided to publicly back Expedia’s complaint to the EC.
  • Amadeus, alongside ETTSA, is particularly concerned about the likely impact of Google Flight Search, when it eventually expands outside of the current customer base of the US.
  • But for Amadeus, which just a few weeks ago saw its UK MD Diana Bouzebiba suggest again that Google needs partners in Europe, to now also come out in support of the anti-Googlers will speak volumes to those that have watched closely ever since June 2010, when Google first announced its acquisition of ITA Software. Clearly Amadeus is not expecting to be forming a major partnership with Google any time soon. Unless it is some kind of weird reverse psychology, of course.
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    The contention between these OTA's and Google is a bit confusing and requires further research, but I think what is essentially at hand is severe competition. Google Flight has implications to cross over into OTA territory, which puts GDS's in a difficult position: support the OTA's or enter another profitable partnership with Google. Amadeus seems to be backtracking on its stance regarding new Google Flight Search, originally implying forming a partnership with Google, and now stating it is taking the sides of "anti-Googlers Expedia and TripAdvisor.
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Google takes its next step in online travel planning - 1 views

  • Google has finished putting all the major pieces of its one-stop travel shopping together. The company calls the offering Google Travel, and it has the system in place for consumers to try out
  • Google Travel is, of course, very much a work in progress. But that’s the Google way — test, learn, iterate, solve big consumer problems, expand it around the world, and then monetize the heck out of it,” Schaal said
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    Google is indeed joining the online travel business, this will allow the largest search engine to become one of the largest travel intermediaries. Why is this important? Google has been experimenting and working with the world largest hotel company. The data they exchanged with Marriott has moved Google Travel along so much. This one stop shop is something Marriott is also experimenting with.
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    This article was a great choice! It will be interesting to see how it plays out. If Marriott did share their data with Google, as the previous reply indicated, most likely it will be successful. Marriott has a strong, vast database of client information. Google Travel will have plenty of information to have a strong, running start.
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    Great article. When I heard about this next big step that Google is making I was intrigued because I travel about 2-3 times a year and my go to site to book flights is Google flights. I always found that it was simpler to use Google Flights than to use Expedia or Orbit. Although Expedia and Orbit offered the hotels and flights in one page, I always deemed them to be too busy and more complicate to navigate. Looking at Google Travel, Google have kept it clean, direct and simpler and no pop up ads than what we are used to from the other OTA sites. It is interesting to know how relations with Google and Expedia will be after this. Although as the article states, Expedia CEO Mark Okerstrom saw this coming and he states "we have to be watchful about what they are doing" because Google have obtained a tremendous amount of data collected from marketing that Expedia does through Google.
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    True, Marriott is transitioning into a one stop shop and google has started but they haven't gotten on part with the other platforms as of yet. But it won't be long before they integrate and take over especially with all the information they have.
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Google's Green Initiative: Environmentally Conscious Technology - 1 views

  • Progress depends on radical innovation
  • the company still released information detailing the progress of its environmentally-friendly initiatives.
  • an application plug-in that would help automobiles determine where you are going,
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  • This technology, called Prediction, maximizes fuel and power consumption, which effectively reduces carbon emissions
  • Google has made its environmentally-conscious initiatives well-known
  • French authorities have used Google’s mapping services to determine agricultural regions that should face water restrictions.
  • Google would be nowhere without its data centers.
  • managing to half their data center energy use through practical thinking, using the excess energy to power office complexes, Google has effectively cut down on its environmental impact.
  • Google is now providing information to indigenous tribes on deforestation, giving them the ability to track and prevent the atrocity from taking place.
  • cutting down on the emissions of data farms or having goats roam Google’s campus to eliminate the need for fertilizer and lawn mowers, the company has always strived to cut down on greenhouse gases.
  • Google’s long-term goal of running entirely on renewable energy is growing closer and closer.
  • Google is constantly searching for ways to ensure that it never consumes excessive gas.
  • Instead of trying to purge carbon from its systems, Google invests in “off-setting” its carbon emissions by investing in green initiatives that would not have the funding to survive otherwise.
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    This article expounds how Google is contributing to the future green advancements of the world by implementing them in their every day operations. Although developing next-generation consumer electronics is an extremely lucrative sector of technology, Google has shifted their thinking away from the immediate consumer electronics field, moving towards the development of green technology. The article further mentions Google's wide-range of environmentally-friendly initiatives which includes the development of an application plug-in that would help automobiles determine where the driver is going that in turn reduces energy use, incorporates renewable energy, and offsets carbon emissions. Also, despite the large amount of Google data centers, Google has managed to cut their energy use in half through practical thinking that included purchasing a wind farm in Iowa with plans of running entirely on renewable energy in the near future. The company also made it a point to cut down on greenhouse gases by having goats roam their Google campus to eliminate the need for fertilizer and lawn movers. In conclusion, by adopting unconventional techniques for effectively lowering its environmental impact, the company has become a model example for more companies to think outside of the box and focus on implementing green technology in an efficient and innovative manner.
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E-Tourism is Here: Hotel Business Pages on Google Plus: First Look - 0 views

  • However, it is clear that Google will include your Google+ business page/s in the search engine results, which means a big SEO factor to consider. Kingpin's excellent blog post explains it best: "Due to the nature of their primary business, Google is able to use its leverage to make businesses that create and maintain a Page on its own social network easier to search on Google than pages or accounts on their competitors’ sites."
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    Google+ launched the business pages platform, which is similar as the platform of Facebook. The advantages of Google business pages is not obviously, but one thing very clearly is that if a hotel joins in Google+ platfrom, it could be more easier to search on Google and show on the top than pages or accounts on their competitors' sites.
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Governments asking Google to remove more content - Yahoo! News - 0 views

  • U.S. authorities are leading the charge as governments around the world pepper Google with more demands to remove online content and turn over information about people using its Internet search engine, YouTube video site and other services.
  • Many of the requests are legitimate attempts to enforce laws governing hot-button issues ranging from personal privacy to hate speech.
  • It's alarming not only because free expression is at risk, but because some of these requests come from countries you might not suspect — Western democracies not typically associated with censorship," Dorothy Chou, Google's senior policy analyst, wrote in a Sunday blog post.
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  • The U.S. requests included 117 court orders, including one that instructed Google to remove 218 search results linking to websites containing content alleged to be defamatory. Google said it censored about 25 percent of the search results covered in that court order.
  • Other governments frequently reaching out to Google included Germany (103 content-removal requests, down 18 percent from the previous six-month period), and India (101 requests, a 49 percent increase).
  • The U.S. government filed 6,321 requests with Google for user data during the final six months of the year. That was far more than any other country, according to Google, and a 6 percent increase from the previous six months. Google complied with 93 percent of the U.S. requests for user data, encompassing more than 12,200 accounts.
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    According to this article it states that the US governement has send varies request to Google corporation to eliminate or bank certain searches on their website. The reason behind this is simply politics and security towards the US government and protection over the political views and 2012 US elections. Therefore, it shows how important Google is and has expand worldwide; everyone uses google as there top search engine versus other ones.
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Google's Green Initiative: Environmentally Conscious Technology | TechnoBuffalo - 0 views

  • Utilizing its renowned satellite services, Google is now providing information to indigenous tribes on deforestation, giving them the ability to track and prevent the atrocity from taking place. Wildlife activist groups can use Google Earth to map areas at risk of being destroyed by logging companies and palm oil producers. With severe drought plaguing the countryside, French authorities have used Google’s mapping services to determine agricultural regions that should face water restrictions. After purchasing a wind farm in Iowa only a few years ago, Google announced its agreement to buy electricity from a wind generation facility in Oklahoma, boosting the use of renewable power on the electric grid that will power one of its new data centers. Under a twenty year agreement with the local service provider, Google’s long-term goal of running entirely on renewable energy is growing closer and closer. Advocating carbon neutrality in every aspect of its internal affairs, Google is constantly searching for ways to ensure that it never consumes excessive gas. Google has shuttles that run on biodiesel and encourages its employees to ride into work on bikes, skateboards, and scooters. Since 2007, Google has attempted to keep its operations carbon neutral. They’ve done it by reducing energy use, incorporating renewable energy, and offsetting carbon emissions. By adopting unconventional techniques for effectively lowering its environmental impact, the company has become a model for implementing green technology in a fiscally-efficient manner.
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    Google has now been involved in the green initiative by trying to conserve energy and helping other sectors of the society to stay green. "French authorities have used google's mapping services to determine agricultural regions that should face water restrictions." This could help the French to save some of its crops as some require more water than others. It could also help them to conserve on water during their drought season when water is most needed. The agricultural sector in the mid west US could consider utilizing this technology during their drought season. Also with the use of their satellite system Google is able to disseminate information to tribes to help them prevent deforestation. Another way in which Google is helping in the green initiative is in its agreement to purchase renewable energy to run one of its new data centers. Google also encourages its workers to bike or ride scooters to work. this would help the environment a great deal by reducing carbon emmissions in the air, it also reduces traffic congestion. If more companies would adopt some of these initiatives it would greatly impact our environment.
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Sabre Partnership With Google  |  Press Releases  |  Google Cloud - 0 views

  • Travel industry leader chooses Google Cloud as its preferred cloud provider to accelerate its digital transformation
  • Sunnyvale, CA, January 21, 2020 — Google Cloud today announced it has joined forces with Sabre Corporation [NASDAQ: SABR]— a leading software and technology provider that powers the global travel industry—to help digitally transform the traveler’s experience and co-create the future of travel. 
  • The 10-year-strategic partnership between Google and Sabre will enable the travel provider to improve operational agility while developing new services and creating a new marketplace for its airline,  hospitality and travel agency customers. 
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  • As part of the agreement, engineers and business leaders at both companies will work side-by-side on three main initiatives:
  • Improving Sabre’s technology capability
  • Using Google Cloud tools to enhance and optimize travel:
  • Driving a broader innovation framework:
  • Thomas Kurian CEO, Google Cloud. “We believe our partnership will deliver more personalized experiences for travelers, saving time and providing greater convenience that will ultimately raise the standard for the travel industry overall.”
  • Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions, along with expertise, to reinvent their
  • business with data-powered innovation on modern computing infrastructure.
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    Article discusses the newly formed partnership between Google Cloud and Sabre. How this merger seeks to transform the travel landscape by improving operational agility and the offering of new services. Also outlines the partnerships three main initiatives: improving Sabre's technology capability, using Google Cloud tools to optimize travel. and advance the travel ecosystem.
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Google and The Future of Event Tech - 0 views

  • During I/O, the annual developer conference, Google made several announcements that are set to have an impact on how we use technology at events.
  • Google Glass is the gadget of the moment
  • Event staff could immediately scan event tickets by wearing Glass or attendees could scan an intelligent code to get clearance. The technology is so event friendly that I anticipate lots of cool apps in this space.
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  • Secondly livestreaming is, as Sam Sheffer of The Verge explains, the most logic use of Glass thanks to hangout integration.
  • Google announced that YouTube Live will be available to all Partners in good standing. This is quite massive. If you’ve been a regular YouTube user and gained the Partner status you will be able to stream events live.
  • Google planted 525 powered sensors around the halls of San Francisco’s Moscone Convention Center, and began collecting data
  • Crowd management and control is one of the most delicate issues in the industry. It looks like this technology could provide real time data to understand how the crowd is moving during the event.
  • While some of the discussed tech probably won’t make an event near you anytime soon, some other announcements will have an immediate impact on how you execute your event.
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    Google made several announcements at a developer conference that could bring drastic changes to event technology, both in the immediate future and further down the line. One of Google's latest gadgets is Google Glass. There has been much talk about both it's functionality and its detractors. However, it is highly functional for events. It allows you to scan tickets upon entry and it also allows you the ability to send a live feed of the event. This is advantageous for those who want to go to events but are not able to attend in person, for whatever reason and is ideal for Google Plus hangout integration. Google also announced that Youtube Live (live streaming on Youtube) would be available to all partners in good standing. Before, live-streaming on Youtube was only available to certain partners. So Glass now has greater potential to be used by more partners to live stream to Youtube. Lastly, Google planted sensors all around the convention center where the conference took place, and collected data (temperature, humidity, light, pressure (including nearby footfalls), motion, air quality and both RF and ambient noise) to study the crowd and how they moved around the conference. Crowd management and control is a delicate issue and this technology could give real time data into what the crowd is doing.
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Google Starts Piloting Voice Products for Airlines and Hotels - Skift - 3 views

  • tech giant has been unveiling a handful of travel-related features for its Google Home and related products, including instant translations and flight ch
  • eck-in and booking tools.
  • Google Assistant will soon be able to check U.S.-based travelers for their flights.
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  • the company said that if a consumer knows the name of where they would like to book a room, they can reserve it using the voice-powered Google Assistant.
  • Each of the two human speakers gets to hear their words automatically translated.
  • Google is a leader in real-time translation functionality, though the field is still working on the basics.
  • We suspect that no device on the market can provide accurate, real-time translations between languages beyond the slowest and most elementary types of exchanges.
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    As always Google always seems to highly compete with its Apple, Amazon, and Microsoft. Google Assistant will now introduce the ability for a individual to check in or book any domestic flight, check in or book a hotel room, and also to translate. According to Skift, "the translations were serviceable but included too many mistakes". Google plans to continue to integrate more hardware in the technology industry.
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Does This Tech Giant's Strategy Spell Trouble for Travel? - DailyFinance - 0 views

  • has a history of taking a service people used to pay good money for, and simply offering it up for free.
  • online travel agency (OTA) business. Investors in traditional OTAs should be worried.
  • Cutting out the middleman
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  • allows customers to book directly from hotels themselves.
  • hotels bid for this privilege, as bypassing OTAs provides significant cost savings.
  • If Google chooses to allow users to book directly from hotels without a fee to either, however, OTAs would find themselves charging a premium for no added value -- not a pretty position to be in
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    Google, a well-known online search engine has a recent history of taking services that people pay money for and making it available for free to its users. One service in particular that has been recently launched is Google Flights, allowing users to select a travel plan and then go directly airlines' reservation system. The problem here is it has left online travel agency OTA's industries such as Expedia and Priceline.com out of the picture. Such OTA industries earn revenue by either taking a commission from hotel or charging a markup to consumers. This should be a great concern to this industry . Although there are some hurdles for Google-Google users search results are limited for flights as of its competitors; Google's competitors still have established customer relations and brand. Google can overcome these hurdles in a matter of time and OTA's should keep a close eye or find solutions to adapt.
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    Great article! I recently read that Google is taking over the travel market when searching for events using the Google search engine. Pay per click, allows companies to tie into hyperlinks when web surfers an event in the area of their business. Highlighting hotels, car rentals and restaurant conveniently located within the search engine user area.
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Google Hotel Finder revisited - 7 views

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    This is an interesting article about Google, who is quickly becoming a big name player in just about every business segment out there. The article addresses Googles new search tool called Hotel Finder, which is still in testing phases. This tool is designed to make it easier for users to find, compare, and book hotels, by drawing on a map around an area they want to stay in a certain location or city and it lists the hotels in the search area, with prices, availability, star rating's and reviews. In addition it lets you filter the results by price, price compared to usual, Hotel class, and user reviews, and allows the user to book directly through the hotel or through an intermediary site with a click of a button. This article also talks about a possible downside to Googles new service in the online travel agency segment. The article explains how some are concerned, because Google is placing comparison ads in premium space on top of the Google search results for hotels, which when clicked by a user takes the them to the full Google site and pushes OTA sites like Expedia, Hotels.com, and Orbitz and hotel websites farther down the search results list, which is making them pay more for premium Comparison Ads. Also the OTA's are concerned about how the Price Per Click may go up, making the OTA's pay more to Google. I went on and played around with Hotel Finder, and I have to say it is very easy to use, and allows you to really customize your experience and pick exactly where you want to stay. http://www.google.com/hotelfinder/#search;l=miami+florida;d=2012-01-22;n=1;v=l;r=0;s=m;fv=
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    I love the part of the Google Hotel Finder about the comparison ads that help me know how much I would pay if I book the same hotel from other websites by only visiting one Google Hotel Finder website. I hate to search the same hotel on different websites to choose the best price. It costs me much time to make a plan of travel. The page of Hotel Finder is clear and easy to understand how to use it. All results of hotels would be sorted by price and I could get best price fast. Yesterday was my first time to use Hotel Finder and I used it just like I already knew how to use. I don't need to spend much time to study the search website and the page has several recommended words to help me get what I want.
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Is Google Making Sabre and Global Distribution Systems Obsolete? - 2 views

  • Finnair wanted to move “…to our desired state of pricing and distribution freedom in direct channels and content differentiation in indirect channels.” Effectively, the airline saw more value in flyers purchasing fares directly from them, or through indirect channels including online travel agencies and Google Flights.
  • While Sabre handles a number of tickets every year, it also comes with hidden costs that are ultimately passed down to flyers. In 2011, American Airlines accused its former child company of exorbitantly raising fees for using the global distribution system to publish fares.
  • While Sabre was doing battle with airlines over fees, a smaller player in the travel space with a big name would begin building their pathway to dominance. In 2010, Google quietly purchased a flight information software company called ITA Travel.
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  • Google Flights, along with other global distribution systems, provided a new direction for airlines. Instead of being dependent on a legacy technology service, they could market fares directly to travelers, and keep more of the fare through direct booking with the airline.
  • As a result, the tables turned against Sabre – allowing airlines to be bolder in their relationship with the global distribution system.
  • As technology makes data accessibility easier for both companies and consumers, more decisions could be made outside of global distribution systems and through consumer-focused technology.
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    This article discusses how Google Flights has become a threat to global distribution systems, such as Sabre. Google Flights allows airlines to market directly to travelers and keep more of the fare. Sabre, on the other hand, has been charging airlines fees for their services. This contrast has changed how airlines utilize global distribution systems, and Google Flights could ultimately replace GDS's like Sabre.
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Google Hotels is the Elephant in the Room, Is it Good or Evil? - 0 views

  • First there was Google search then Google maps, Google flights now Google's hotel search product is aiming to take on other hotel booking sites and disrupt the online travel agency model.  With flights and core search Google is already a travel industry leader.
  • As Google takes on the OTAs head-to-head, hotels benefit from a significant new distribution channel which (alongside Airbnb) is a major shift in industry dynamics.
  • Rather than hotels distributing to OTAs, who charge commissions for capturing demand from Google (almost like advertising arbitrage), hotels can advertise directly on Google. This shortens the value chain and somewhat balances the  distribution power dynamic in hotels’ favor.
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  • There’s growing mainstream awareness around the potentially monopolistic characteristics of Google's position as the place where the majority of the world start their online searches.
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    OTAs identified an unmet customer need and created digital destinations that became the first stop for prospective travelers. Unfortunately, the very thing that made OTAs the original travel disruptors- the ability to aggregate digitized data to create economical, do-it-yourself travel planning - could be what gives rise to another innovative disrupter: Google.
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Google Hotel Finder distances itself from Hipmunk with transit data | Tnooz - 0 views

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    Google Transit, which uses data from over 500 global markets' transportation systems, is partnering up with Google Hotel Finder to make tourists' stays more time efficient. Google Hotel Finder added a new filter that shows consumers the maximum travel time from any point of interest to their hotel. It has placed a 20 minute default distance from point to point. Tourists can type a specific attraction, like Buckingham Palace, and it will show you hotels within 20 minutes of it. Google also allows you to choose the transit time; the smaller the time the smaller number of hotels within the range. Moreover, Google Hotel Finder can also search for hotels in selected areas for popular city locations. Prior to this, Google had Google Calendar, which allowed business consumers to choose hotels based on travel distance to their business meetings. Overall, Google's Hotel Finder targets both the leisure and business consumers. As a consumer searching for hotels in unfamiliar areas, this feature would be really beneficial because it allows me to plan my stay more accordingly. Usually, consumers choose a hotel based on travel time from the main points of interests, whether they are attractions or business meetings. Google Hotel Finder will now share this information with consumers before they actually even choose a hotel. I have a strong inclination that this type of consumer technology will drive hotels to use travel times as advertising tools when they use Google as an advertising medium.
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Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views

  • Advanced Search Search Products & Services    News Releases Close Send a release Member sign in Become a member For bloggers For journalists Global sites Products & Services Knowledge Center Browse News Releases Contact PR Newswire
  • he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
  • 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
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  • where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before.
  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,"
  • Travel agents in 25 countries across the Americas, EMEA (Europe/Middle East/Africa) and Asia/Pacific regions who subscribe to one of the four major GDS systems were asked to participate.
  • n the survey, travel agents worldwide also indicated that promotional messages are effective and often prompt bookings: 66 percent of all travel agents surveyed who were aware of promotional messages requested additional information by looking at the screen attached to the promotional message.
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,
  • s the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business.
  • is one of the fastest growing marketing research firms in the United States. With offices across the country and in Europe and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, media, technology and travel and leisure industries worldwide, PMI also offers advanced advertising and brand measurement along with direct marketing expertise.
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  •  
    In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.
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    I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.
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Sabre goes all-in with Google Cloud for infrastructure and analytics | PhocusWire - 0 views

  • Google Cloud and Sabre have formed a 10-year partnership that will see the creation of a new marketplace for airline, hospitality and agency customers.
  • Google Cloud becoming its preferred cloud provider as well as a “broader strategic partner.”
  • strategy to “imagine, develop and deploy future capabilities that will advance the travel ecosystem.
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  • deliver more personalized experiences for travelers, saving time and providing greater convenience that will ultimately raise the standard for the travel industry overall.”
  • Sabre is not the only travel company to declare its data service ambitions in the past week, with Lufthansa also announcing a partnership with Google Cloud.
  • Detlef Kayser, a member of the executive board of Lufthansa Group, says: "This will enable us to identify possible flight irregularities even earlier and implement countermeasures at an early stage.”
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    the article highlights the benefits of a new partnership between sabre and google cloud to better enhance the services of sabre in the travel ecosystem.
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DoubleTree by Hilton launches new YouTube channel - 0 views

  • The same map travelers use to show where they've been around the world pinpoints every DoubleTree location. There are YouTube video tours of several properties and an engine to book rooms. The website also features tips, videos and suggestions for local hotspots from DoubleTree employees who serve as "DTour Guides."
  • Want to boast about your last vacation on YouTube? DoubleTree by Hilton has teamed up with Google to create a YouTube channel that lets travelers plan and share details about their trips
  • The same map travelers use to show where they've been around the world pinpoints every DoubleTree location. There are YouTube video tours of several properties and an engine to book rooms. The website also features tips, videos and suggestions for local hotspots from DoubleTree employees who serve as "DTour Guides."
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  • They also are looking for deals on hotels' social networks. According to a Google/Shopper Sciences study released in December, 48% of social network users follow travel brands to learn about promotions and sales.
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    This article talks about the agreement made between Double Tree Hilton hotel and Google in creating a new You Tube channel that will let travelers share their travel pictures, experiences and other details of their trip. The DTour will allow travelers to upload and post videos from any social network. They can locate the area the website map and then they can add comments, photos and videos. John Greenleaf, global head of DoubleTree by Hilton says "We're really giving people the opportunity not to talk about a specific hotel or airline but about the destinations themselves." D Tour will show all different locations of Double Tree Hotels. According to Megan Danielson, head of the industry travel at Google, hotels should be taking advantage of the increasingly numbers of users of You Tube to advertise their brand. "A Google/Ipsos study last year found that 61% of business travelers used video to help them pick hotels, and 41% of leisure travelers used video to plan or book a trip." The Double Tree hotels can use this tool to build a relationship with customers and people can use this tool to share their travel experiences with other travelers.
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Shift4 supports Google Wallet | Hotel Management - 0 views

  • Shift4 Corporation now supports Google Wallet on four newly integrated Ingenico PIN pads.The Shift4 interfaces for these four new devices – the Ingenico iSC250, iSC350, iPP320, and iPP350 – also support swipe-ahead functionality, meaning customers can swipe their cards (or touch their phones) and then enter their PIN (or signature) before the merchant finishes ringing up the order. Once the order is completed, customers simply approve the amount, get their receipt, and are on their way. In busy retail environments, the short time saved by this option quickly adds up.
  • The new NFC functionality integrates seamlessly with Shift4's existing DOLLARS ON THE NET® features including TrueTokenization® and 4Go®. It is now available to Shift4 merchants running the most recent version of Shift4's Universal Transaction Gateway®. Currently, the aforementioned devices are supported with no modification required to the Point-of-Sale (POS) system.
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    Shift4 develops payment technology for various types of business. The hotel I work in uses it to process gift cards. This article describes the company's newest endeavor with emerging technologies, in this case Google Wallet. Companies using Shift4 will now have the functionality of letting customers use Google Wallet, paying for a purchase by tapping or swiping your cell phone on a special screen, in a seamless integration with their current POS. Google Wallet or the iPhone Square Card Reader are technologies that businesses need to take into consideration when developing or enhancing their POS. Shift4 seems to be the front runner in offering this add-on. I imagine other payment developers will follow suit.
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Microsoft Teams Bing With Yelp to Enhance Search Results - Search Engines - News & Revi... - 0 views

  • Microsoft has announced a deal with the community review site Yelp to add its reviews of restaurants, stores and other businesses to Bing search results.
  • Microsoft has partnered with Yelp to integrate its reviews into Bing search results.
  • Bing and other search engines have struggled to grow in comparison to the dominant Google
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  • Google acquired Zagat in September 2011 for $151 million as a way to compete against Yelp in the ad-supported review business.
  • Google in May rolled out the Google Knowledge Graph, which helps a user refine their search results.
  • In the Bing redesign that added the Facebook integration, Microsoft also added a middle column to the results page called “Snapshot.”
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    Microsoft announced that they have partnered with Yelp to enhance their search results.  Google being the number 1 search engine, others are always looking for new ways to compete and possibly take over the number 1 spot.  Yelp is a website that provides users with reviews on businesses such as restaurants, hotels, bars, etc., like most free search engines, Yelp makes their money based off of advertising on their page. Aside from the addition to Yelp, Bing also added a Facebook connection to their search results.  If someone looks up a certain company that has a Facebook page, that page and user reviews will also come up in their search.  Recently Google added a feature called "The Knowledge Graph".  This feature can help distinguish the difference amongst your search if the topic you are researching has various meanings.  Bing came up with doing a "Snapshot" of the pages you search for to help you see more information about what you are searching for.    
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What's next for Google's expansion into vacation rentals? | PhocusWire - 0 views

  • Over the past few months, Google has started to work with a handful of software providers in order to provide a more seamless search and reservation experience for customers wishing to book a vacation rental for their next trip.
  • The vacation rental market has been eagerly waiting for Google’s foray into the industry, which has traditionally been dominated by the Big 5: Booking.com, Expedia, Airbnb, HomeAway and TripAdvisor.
  • Now Google has successfully integrated vacation rentals into the Hotel Search function,
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  • The question remains open whether Google will be successful with this new experiment.
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    This article discusses Google's next steps in providing a better/ more efficient search and reservation system for travelers looking to book their next vacation rental. Google has been working with software providers and now successfully integrated vacation rentals into the Hotel Search function. The question is, will consumers shift from their normal purchasing habits (Booking.com, Expedia, etc) or will Google be successful?
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