Proximity Marketing: How Your Business Benefits From In-Venue Targeting - 0 views
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Proximity marketing allows venues to communicate with visitors at the right place and time, with highly relevant, personalized content on their mobile devices. It allows venue owners and businesses to use location as a basis for marketing activities
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Use cases for retail, hospitality, transportation hubs, smart cities, shopping centers, restaurant
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Proximity marketing enables marketers to capitalize on the local nature of an onsite visit, where in-the-moment timing can increase engagement with the messages delivered, and trigger impulse buying. For example, consider a buy-one-get-one-free offer on body soap while a visitor is in the personal hygiene aisle
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This site explains the benefits of using Proximity Marketing but this is the side of a company that is selling this marketing tool. It goes into detail of how it works and gives examples. I like how this site goes over the benefits and does touch base on how connectivity is important. It goes over how sms, email, mobile aps and wifi captive portals are beneficial.