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Manali Jaggi in his article "The future is here for the Hospitality Industry," highlights the importance and the benefits of Hospitality companies investing in Information Technology. He stressed that from the first point of contact; reservation to the guest's departure the role technology plays and the fact that it "expands revenue options and maintains operational efficiencies for the industry." He reported that Sukesh Jain, VP Enterprise Business, Samsung highlighted that "Technology comes in handy when we talk about personalization," which is the type of experience one aims to provide to the guest. This provides the guest with an increased customer service experience which in turn leads to customer loyalty which can only lead to financial rewards for the company. He concluded by stressing the point that the Hospitality industry must take a "proactive stance in implementing technological advances."

This article summarizes the findings taken from research done within the Expedia Group's global hotelier panel consisting of 1,215 hotelier participants that used a choice-based study to compare technology investments between defined hotel chains and small independent hotels. In summary, chain hotels were likely to invest twice as much in technology when compared to small independent hotels. Conversely, small independent hotels were likely to invest more in rooms reservations than chain hotels. The I.T investment strategy varied among the two hotel segments. Small independent hotels choose technology based on affordability, value, and complexity of technology, whereas chain hotels bought technology based on its ability to integrate into their existing systems, the price was not mentioned.

My opinion on this article surrounds my personal experience in the way I have been able to experience third party extranet portals and because of these enhancements that Expedia has developed for hotel partners, I have seen a tremendous amount of return on investment that goes into technology development. Many consumers have been influenced by these third party sites because they offer a type of experience that is different from traditional booking methods and often times consumers are able to snag cheaper rates than they would with booking hotel direct. I would like to see how this trend goes on in future years because I have seen more third party bookings in recent months and it should follow that trend for years to come.

The article focuses on applying technology in the hospitality industry, based on the study conducted by Expedia Group (Big Think). The article summarized the research study conducted on 1215 hoteliers worldwide, assessing the focus and prioritization of technology investments by these businesses. The study provides that Chain of hotels are twice as likely to invest in technology than SME in the hospitality industries, with these SMEs being 1.5 times more likely to invest in renovations. In the year 2019, approximately 54% of hotels focused on increasing their technology investments, with only 8% focusing on reducing the same. This provided that more hoteliers were willing to "stay ahead of the curve" than those that focused on adopting the "wait and see" approach. In this respect, hoteliers identified that their main technology investments were influenced by the value and affordability of the same and the capacity to integrate them with existing technologies. On the other hand, the main challenges associated with the technologies were complexity, affecting 25% of the respondents, and ease of use, affecting 33.33% of the respondents (Big Think). In focusing on technological advancement, the Expedia Group focused on technological elements such as Partner Central Mobile Application improvements, new "rooms and rate," page improvements, new "marketing" improved pages, new homepages adaptive, as well as multiple-property portfolio dashboards. With regard to the market perspective, digital marketing/website optimization, smart room, reputation management, revenue management, guest check-ins, and payment solutions were the main technological focuses for the hoteliers. Focusing on the reasons hoteliers were motivated to invest in technology, the study established that improving productivity, improving loyalty and repeat visits, improving guest experiences and reviews, reducing costs, and improving revenue generation topped the list.  

The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.

Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently

This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.

Almost everyone has recently heard of Cody Brocious and his gadget that was implemented and utilized to unlock guest room doors in Onity locking systems. This issue has been recently broadcasted all over the news and has gained the awareness of millions of people, making travelers panic when staying in hotels, and questioning their safety and security. The truth is, behind the issue at hand, travelers have been utilizing hotels and other establishments without being concerned or conscious of their safety, and with some negligence, and lack of attention, they put themselves at risk in numerous different ways. Although Brocious' invention gained the attention of the public, and although he went out of his way to be sure that other hackers out there knew how to replicate the system and how to utilize it to their advantage, enabling hackers to enter guest rooms and steal their personal belongings without their permission, or potentially cause physical harm to a traveler as well. Stated in this article, according to Forbes, the gadget that Brocious invented has proven inconsistent in its effectiveness. That is not to say that it could not eventually be improved, but with the changing in technology, and now the gained awareness, hotels are focusing more intently on ensuring guest security through their technological outlets. Technology affects many aspects of a hotel guest's security - from internet access to credit card information, along with guest room locks and personal identity. The article also suggests numerous ideas for how guests can avoid a lot of problems with their safety in mind, including using secondary security systems on their door, ensuring closure of the room door when leaving he room, as well as never keeping your room number written down with your key. The article also focuses on how utilizing your energy to ensure that your belongings are safe in your room as you would in your own home, is energy more well spent than being concerned about someone

According to the article, different customers, business models and selling strategies require different sizes of CRM system. Over the years, vendors only added more and more features to original CRM systems. They've focused more on functionality at the system level, taking an everything-that-everyone-needs approach that rarely took into consideration the user's interaction with the CRM system. So businesses are demanding a much more flexible, much more nuanced interaction with the information in (and around) a CRM system, an interaction focused on the needs of the individual accessing the information and the needs of the customer engagement taking place. So clearly one size of CRM cannot fit all. Such as how iPhone changes the appearance & function of keyboards and screens. As CRM system focuses more on personal view, "smart" and "flexibility" may be what CRM should achieve in the future.

Statistically speaking, CIOs don't become CEOs. But it's not because they don't want it. Research shows that nearly half of CIOs aspire to become chief executive, but only four percent actually get there. Much more frequently, CEOs for the world's top companies - about half in fact - come up through C-level financial or operating roles (Vanson Bourne, 2012). Chris Laping, CIO of Red Robin Gourmet Burgers (www.redrobin.com), strongly believes this is because technology executives are too often focused on engineering and IT solutions to embrace their most valuable leadership quality: the ability to manage change. Technology leaders, he believes, possess powerful project management skills that can and should be leveraged across the business for even the most non-IT initiatives, with the particular role of being agents for change. Laping's official role at Red Robin is indicative of that practice: he's the company's senior vice president of business transformation and CIO. In that role, he oversees the company's technology, learning and development, enterprise project management and operations services teams. In this exclusive interview with Hospitality Technology, Laping shares how the technology team has taken on a business transformation role at Red Robin, and describes his overall vision for IT leaders. But it's not something CIOs are handed; they have to drive it, says Laping. Driving this change, perhaps, will also help more CIOs chase down their chief-executive dreams. HT: Let's start with some definitions: "business transformation" and "change agents" are pretty heady buzzwords that get tossed around executive boardrooms. What does business transformation really mean? LAPING: If you look at a classic Wikipedia definition of business transformation, it talks about people, process and technology. So when you push change through people, you usually do that through training. If you want to change business performan

E-marketing is not unfamiliar for us and it has become a powerful tool for hotels to promote themselves. Hotels can make profit from it if it is applied in a proper way. This article introduces a successful example that IHG focuses on developing apps and mobil features to engage with guests throughout their journey and the monthly revenue from mobile booking reaches over $20 million. IHG's mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience not just on the first step of room booking. IHG will continue their mobil strategy with launch of the Priority Club Rewards app for iPad that can help guests easily find and book rooms, check rates and increase flexibility to manage their reservation and view member details. This provides guests great convince and leaves them great feeling about this brand. Some new features, functions and offers will be customized for different category of guests such as corporate guests and leisure guests in IHG's e-marketing plan. So the efficiency in targeting the right market is increased. IHG benefit a lot from e-marketing and is multiplying more methods in this area to keep up with the trend. Success of IHG in e-marketing can be a good example for other hoteliers.

At a recent even at NYC, the CEO of Hilton, Christopher Nassetta, announced that the Hilton team is developing meeting focused hotels as a means to get the upper hand on event management. These hotels are being built with events such as conventions and business meetings in mind while constructing a five-star property. Thus, a new brand, Signia, was created as a means to improve upon flexibility in its architecture, as well as more daylight, modern design, and more spacious volume, as well as an upgraded culinary experience, and technologies that help run meetings more efficiently, likely updates in their event management system. This premium quality is something that has been constantly asked by them from customers. In the future they are planning to stretch out internationally.

While we all know now it's the technology era, customers would like prefer new hotel technology which would enhance their experience. When we are geeky enough to love new hotel technology, however, we have got our green side too. For example, in hospitality industry, some hotels control what gets switched on and off using the system that tells them when a guest comes and goes; some also talked about putting solar panels on hotel roofs with government subsidies. Applying new technology in hospitality industry also will have some negative side as everything has two sides. it is just a kind of balance thing. We just need to find the most suitable ones for our hotels and customers.

The article talks about how hotel are getting into more green technology. In New Orleans they had a conference for hotel own and GM that want to get greener with their hotel technology. The new green tech development is focused on reducing energy use. For example the new developed energy efficient system will remember how light are set and if the fireplace is on and will shut down 20 minutes after the guest leave and come back to the same setting. It will be a big saving for the hotel especially when the power bills comes in they will notice a different

This article focuses on sustainability and methods in which technology is utilized to conserve energy and waste, while also not hindering the guest experience. Hotels, similar to the Salvatore Grand Hotel, have began implementing systems such as the Verve Living System, by Zeno Controls, LLC, that provide wireless connections to the heating, ventilation, and air conditioning system, as well as the lighting in the guest room. It utilizes sensors to activate such amenities, and enables the guest to enter the room, place their key card into a slot, and it will begin to adjust to the preferred temperature and the preferred lighting levels. Once the key card is removed, such as when the guest is leaving the room, after a very short delay, it sends a signal that verifies the room is unoccupied, and turns off these energy-consuming items in the room. Many guests, when staying in hotels, do not consider turning off their lights or air conditioning when they leave the room, and simply leave everything running. They do not realize the impact this has not only on costs for the hotel itself, but also the impact that it has on energy consumption and sustainability. With the growing awareness of being "green", guests are focusing more and more on conservation, however, they may still be slacking in these areas, leaving things on, being absent minded. This system will allow guests to not have to worry about such tasks, and controls the system of turning these items off for them, adding convenience for the guest who is environmentally conscious. I have personally seen a similar system being used in a hotel room, and thought it was a great idea, and an amazing way to control costs and eliminate waste of resources. It is also very surprising to read that the Verve Living System detects low battery levels, constant occupancy, problems with room connectivity, and rooms that are not communicating with the hotel PMS or other systems. This enables the maintenance team of a hotel to fun

This article focuses on the "smart" trends in hotels that are replacing the human service. In this article David-Michael Davies does make a good point about "technology as a substitute for human hospitality" Now days hotels are focusing on having the latest technology that it could be seen as if they are forgetting the human service in the hotels. Though, I do agree with Barbara Kahn, that "most guest, especially younger ones who are used to having information at their fingertips…l" However, hotels are still focusing in personalization and making their guest feel like they care about them and not just their money. In my opinion, it is wonderful that hotels are focusing on being up to date with all the technology that is being offered to hotels because it does simplify the whole experience of staying in a hotel and at the same time it saves money for the hotel. Like they mentioned in the article, hotels are saving money by using technology to manage their inventory instead of having employees physically counting them. Specially, when the technology being adopted in the hotels can help safe money for guest. Just like The Park Hyatt Tokyo helps their guest with saving money with international calls. Furthermore, hotels are adding more advantages to being connected with them through social media. by offering promotions, discounts and even free drinks if you tag, check-in or write about them. This type of telecommunication is growing every day, but hotels should remember that the most basic modern service is important for the guest. Free Wi-Fi is a most for almost everybody now days.

RateGain is a company that offers services that allow hospitality establishments to retain a "seamless" distribution with central reservations systems, global distribution systems, and property management systems. RateGain claims to enhance growth and offer support for revenue management decisions. Utilizing a central reservations system, a global distribution system, and the property management system, from a hotel standpoint, seems like you are gaining a ton of additional business and additional rooms sold. But what happens when the hotel sells out, and the inventory continues to flow in, overselling the hotel, upsetting the guests and creating an angry mob in front of the front desk, blaming the hotel for the issue instead of the lack of seamless communication between all of these systems providing this revenue? That is where a service such as RateGain comes in handy. This article focuses on the issues that have been identified regarding electronic distribution, including updating multiple system with rates and availability, manual entries, lack of synchronization between the systems, non-delivery complications with reservations and information, and lack of information provided by the source channel. Rate Gain notes these challenges and focuses on ways to improve and bridge the gaps between the services, to provide a seamless revenue gaining opportunity for an establishment. The article continues to explain how their RG Bridge implementation enhances these systems and eliminates these issues utilizing two way connectivity and allowing the hotel employee to work with channels to generate demand. It also states that they customize each connection to live up to the expectations and needs of the hotel, so that nothing will be lost or not understood. This service is a great investment for a company that continues to have these communication issues with their systems. Sometimes with the lack of communication between the global distribution system, the pr

Aptech Computer Systems INC announced four hotel companies have selected Aptech's financial solutions software. All four of these hotel companies represent 17 properties that mange their own hotels. This software is a fully integrated accounting system that has business intelligence and focuses on hotels in the hospitality industry. Aptech can either host the system, or the client or a third party can. The system also helps to maintain data security, maintenance, and updates. This is one of the most widely used Business Intelligence systems throughout the industry. I think the idea of accounting software for hotels in the hospitality industry is important because there are different aspects to hotels than other businesses. A hotel sells an experience instead of a product, so there are different focuses when working on an accounting statement. The system can help a hotel focus on what only pertains to them instead of other businesses. I find the system to be interesting and useful because it can help accountants' only focus on hotel related business.

It is hard to forget how thousands of Target customers financial information was compromised last year due to a breach in security of the company's POS. Target is not the only company that has been infected with this program that steals credit and debit card information. Actually, there have been more than a thousand businesses affected by this malware that has come to be called "Backoff." The malware targets POS systems and has stolen millions of credit card numbers as well as personal information on millions of customers. A large majority of cybercrime is focused on attacking business's POS systems. The malware attacks systems by going through a list of common passwords until it is able to hack the system. "Backoff" then disguises itself as a compatible Java component and collects credit card information. However, Apple has recently announced Apple Pay and many believe this can diminish a lot of cybercrime.

It is hard to forget how thousands of Target customers financial information was compromised last year due to a breach in security of the company's POS. Target is not the only company that has been infected with this program that steals credit and debit card information. Actually, there have been more than a thousand businesses affected by this malware that has come to be called "Backoff." The malware targets POS systems and has stolen millions of credit card numbers as well as personal information on millions of customers. A large majority of cybercrime is focused on attacking business's POS systems. The malware attacks systems by going through a list of common passwords until it is able to hack the system. "Backoff" then disguises itself as a compatible Java component and collects credit card information. However, Apple has recently announced Apple Pay and many believe this can diminish a lot of cybercrime.

E touches is a software that focuses on attendees engagement while Meetingmax is focused on housing capabilities. The integration of both system allows meeting planners to provide customers with reliable information about their particular events while keeping track on attendees and housing capabilities for that particular event. Additionally, it allows meeting planners to generate reports and concentrate on areas where more effort is needed such as e-marketing and e-commerce. With this tool, meeting planners are able to offer smooth registration system to customers and ensuring that the correct meeting space is reserved and rooms allocated for that event.

National Geographic designed a rigorous program to select the hotels they felt were aiming to satisfy guests while promoting the natural and cultural heritage of a region, as well as focusing on the environment.  This is a short article that briefly describes the selection process and lists the hotels that have "passed the test".  I found the three main questions posed by NatGeo to be very pertinent.  I am sure that as NatGeo launches the promotional campaign for the properties that made the list, others will want to join this select group. These other lodges and hotels will thus adjust their practices and policies, and essentially become greener and more focused on protecting and sustaining the environment. 

Any dining establishment can now take advantage of the convenience that online orders and takeout orders provide. These integrations present special challenges in keeping orders straight so it's necessary to know how the systems work. Takeout orders are sent directly to the POS. This delivery system improves accuracy. The ease of ordering makes customers happier and with the decrease in error customer satisfaction should increase. POS also present the opportunity for increased sales as the customer spends more time looking at the menu and doesn't feel "judged".

This article focuses specifically on online ordering and take out (not dine in properties). The strongest point made is that the POS should be able to take online, mobile, phone and in person orders. Flexibility and options for ordering onling shoudl be user friendly and be customer focused. The system should have features for suggestive selling and add-ons, something that a customer is likely to do when ordering from home. Additional features like delivery dispatch and tracking are also recommended. The final item noted by the article for restaurant owners to be mindful of is the hardware needed to operate the POS. Making sure that each in store POS has all of the peripherals necessary to complete the order process and that any employees who may be using their own devices can all connect appropriately. A full service restaurant would have different requirements in a POS so I think it's important to note that a takeout place has unique needs and more impressed on speed and accuracy than other styles of service may be.

This article focuses on new hotel apps, focusing on Recharge, that let you rent upscale hotel rooms by the minute/hour. As the article states, this is not a new concept and has been offered in the pass usually at motels. This app looks to change the demographic of those looking to rent hotels for a small amount of time. The app is already active in popular cities around the world, they aim to only work with 3-5 star hotels. I downloaded the app and thought the pricing was a little concerning, but it goes back to the demographic the app is targeting. Recharge aims to appeal to travelers with long layovers, business people looking for a quiet spot in between meeting, sight seers that may need a nap, and even mothers looking for a safe place t publicly breastfeed. Their pricing is right in line with their target demographic as the cheapest price is usually around $30 per hour, and there is always a service fee; the author of the article talks about staying in a hotel for 15 minutes and paying $65 dollars. Personally the pricing is a huge setback, but business wise it makes sense. You are covering the cost of housekeeping having to go in and reset the room, and front desk reprogramming the keys/ handling check in and check out. While I think the system could create a bit of a challenge for hotels in terms of making if something is ready and clean or not, it is another opportunity to increase revenues. This app especially during the slow season for hotels, could help them fill their less desired rooms, if only for an hour. It is similar to a restaurant way of thinking "How many times can we flip this table (room) in peak hours". I may not use the app, but if I was traveling with friends and splitting the cost, I would definitely take the opportunity to pay a few bucks to nap in a 5 star resort.

This article focused on how technology is changing the type of accommodation that hotels need to have for their guest. it focused on the different changes that the hotel industry have gone through so that they can give their guest the best experiences possible.

This article overviews the three major technological trends of 2019. Those trends are as follows: Mircro-Intergration of Software Solutions which enable a seamless cohesion of third-party vendor's into the hotel's existing PMS sofware through programming. Frictionless Guest stay, the idea is to make guest stays more efficient by creating apps that are personal mobile concierge. Thus allowing guests to make the most of their time vacationing or "workationing" Employee Focused Technology, for the full service hotels, this idea will help with locating employees by installing panic buttons. Beacon Geolocators will provide the exact location of an employee once they press that panic button.

This is a great read discussing the technological advancements in the hospitality industry over the past few years. The article points out that the use of such technologies is inevitable in the future because "the hotel technology space is growing rapidly and software services are becoming increasingly targeted." The three top hospitality technology trends that the author provides for 2019 include micro-integration of software solutions, employee-focused technology, and the frictionless guest stay. Together with other existing and new inventions, these technologies will continue to shape the hospitality in the next few years.