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Le Chai

Event Planning - Technology Solutions - 5 Technologies Event Planners Can't Live Without - Successful Meetings - 5 views

www.successfulmeetings.com/...nt-Planners-Can-t-Live-Without

event hospitality technology

shared by Le Chai on 03 Oct 12 - No Cached
  • 5 Technologies Event Planners Can't Live Without
  • our top five technologies for event planners are no surprise
  • 1. Smartphones
  • ...54 more annotations...
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day.
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • How did we ever find time to accomplish everything before smartphones came into existence?
  • your event management system with a customer relationship management (CRM) system such as Salesforce,
  • the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device—be it a computer, smartphone, or iPad
  • With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 
  • integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system such as Salesforce,
  • 2. SaaS Cloud Apps
  • With all of the information you  could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks,
  • Live and virtual events are about giving the attendee a choice as to how they spend their time
  • “webinars on steroids.” Live and virtual events are about giving the attendee a choice as to how they spend their time.
  • virtual events save the planner and attendee time, money, and resources.
  • virtual events save the planner and attendee time, money, and resources.
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • This is the best tool in the box for improving future events.
  • 4. Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook
  • Some of the best traction you will get is from people sharing interesting tidbits they may have learned and enticing others to learn more
  • Today is the day of the iPad and the tablet, and a more simplified life.
  • 3. Virtual Events
  • In a world where everyone is always on the run, our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • Smartphones
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones. 
  • Whether the ubiquity of these devices is a blessing or a curse, the fact is, event professionals and participants alike would be lost without them.
  • SaaS Cloud Apps
  • SaaS (software as a service) delivery model
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device
  • Additionally, with all of the integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system
  • Virtual Events
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • Often complementing physical events, virtual events save the planner and attendee time, money, and resources.
  • There is word that the economy is making a recovery, but many of us have yet to see it.
  • Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook. 
  • So this should be a no-brainer
  • This marketing can come from either you or your attendees. Allowing attendees to share things that they like and getting them involved in hyping your event is a great way to spread the word. 
  • iPads and Tablets
  • Today is the day of the iPad and the tablet, and a more simplified life. 
  • When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds. Never leave home without one! 
  • 1. Smartphones
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day. We get nervous when we can’t find the phone, and we feel phantom vibration rings. Chances are, if you walk around a convention center or   hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • Virtual Events
  • SaaS Cloud Apps
  • Social Media and Viral Marketing
  • iPads and Tablets
  • . Smartphones
  • Matt Turner on 03 Oct 12
     
    The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.
  • ...11 more comments...
  • Jenna Rashbaum on 03 Oct 12
     
    I think this is a great article. I am a Marketing Manager but do events at my restaurant as well and even for me I need my smart phone at all times to look up stuff in emails or even have a remote log-in to my computer to check a contract if needed. Event planners really do need all of these technologies at all times and people may view it as rude to be on your phone at all times but in reality they are just doing their jobs to make your life easier and less complex.
  • Theodore Moore on 04 Oct 12
     
    "5 technologies event planners can't live without" was a unique read. The article begins with the number one technology the author designates as not being able to live without which are smartphones. Event planners are constantly in need to update their events, use the latest applications, set alarms for all events , look up phones number instantly by vendor and so on. What is then questioned is the systems in place before smartphones were introduced. Number two on the list is SaaS cloudapps better known as software as a service applications that are vastly on the rise. SaaS cloudapps enable meeting planners to access details and other aspects of events from any web device such as a smart phone or ipad. This is also valid with the ability to link event management systems to customer relationship management systems (CRM).Number three is Virtual events. The article presents many positives in hosting "webinars or live events" that include saving time, money and available resources. The meeting planner can fill "seats" easier and measure improvement for future events. Number four is social media and viral marketing. This is a major deal for event planners because not only they have the ability to market their events but attendees market for them: before, during and after. The article presents statistics about twitter, facebook and linkedin which support why social media and viral marketing are keys to success for event planners. Last but not least, listed as number five are Ipads and tablets. These devices simply allow event planners to have a bundle of information at their fingertips. In summary, event planners are constantly on the go and will always strive for perfection even during crunch time. Technology enhancements have allowed event planners to become more efficient and better resources for their clients.
  • Xu Wang on 08 Nov 12
     
    This article list five technologies event planners cannot live without, including the smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. With more and more people adopting smartphones, ipads and tablets, event planners should look into purchasing a mobile event app for their attendees to use at their event. This not only reduces paper waste, it also reduces the high costs involved in printing event guides and brochures for the event. It is essentially a virtual event guide that's available in the palm of the attendee's hands.
  • haojingting on 12 Nov 12
     
    In a world where everyone is always on the run, our top five technologies for event planners are no surprise-but what these tools can accomplish might impress you. 1. Smartphones This is the most obvious technology we can't live without. Let's be honest--most of us are glued to our smartphones and our favorite apps 24 hours a day. 2. SaaS Cloud Apps In today's quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 3. Virtual Events There is word that the economy is making a recovery, but many of us have yet to see it. People are quickly catching on to the benefits of virtual events, or as we like to call them, "webinars on steroids." Live and virtual events are about giving the attendee a choice as to how they spend their time. 4. Social Media and Viral Marketing Sharing event details on Twitter, LinkedIn, and Facebook is hugely beneficial because of the range of attention you can garner. People show up at events they've heard about, think good things about, and understand the value of. 5. 5.iPads and Tablets Tablet computers are revolutionizing the event-planning industry. The day of the binder stuffed with event details and spreadsheets is coming to an end. Today is the day of the iPad and the tablet, and a more simplified life.
  • Jianyi Wang on 13 Nov 12
     
    This article provides readers with basic information about the advanced five technologies event planners can not live without.Including smartphones,Cloud apples,Virtual Events, Social media and ipads.
  • anonymous on 15 Nov 12
     
    Here are the 5 espects for event planers development. In my opinion, the most important one in next several years is the smartphones. This is the smartphoe time. It make our life easy and convenient. If we do have an apps for event planning for smartphones, and make a good market planning, it will help the company find lots of potential customers and expanding the business not only on the computer internet.
  • Mikaela Vourtsis on 25 Mar 13
     
    This article discusses how technology can assist in event planning. It lists the five technologies that can sincerely facilitate event planners with their day to day tasks and responsibilities. The five technologies include smart phones which are life savers when it comes to trying to find phone numbers, respond to email inquiries, and keeping a clear and adequate schedule. The Saa S Clould App lends a hand to event planners so they can link up their systems for customers using software as a service tool. Third, they discuss virtual events, which give key data and facts about events and help the planner and client save time, money, and resources. The forth technology is social media and viral marketing which is enormously helpful and saves money. As a final point, ipads and tablets save paper and are of assistance to event planners to be more structured.
  • Adam Herrmann on 27 Mar 13
     
    This article highlights the 5 technologies that are vital to the success of event planners. The first piece of technology that event planners cannot live without are smartphones. With the introduction of the smartphone, event planners can now do mutliple things at once while on-the-go. While moving from event to event, event planners can check their emails so they are not overwhelmed, review and add postings to social media pages, and check their to-do lists for the day. The second piece of technology that are key for all event planners are SaaS Cloud Apps. With these new cloud systems, event planners can now access any information and details about an event from any web-based product making life a whole lot easier. The third piece of technology are virtual meetings. With the cost of travel increasing everyday virtual meetings gives event planners the opportunity to hold events online saving them time, money, and resources, as well as getting immediate feedback from attendees. The fourth piece of technology is social media marketing. With the popularity of Facebook, Twiiter, Instagram, etc going through the roof, event planners are taking advantage of this by being able to have access to a wide variety of potential clients. The last piece of technology that is vital to the success of events planners is IPads and Tablets. No longer will event planners have to deal with file cabinets and binders filled with contracts and invoices. Now, event planners can do everything through a tablet and keep their business more organized. http://www.successfulmeetings.com/Event-Planning/Technology-Solutions/Articles/5-Technologies-Event-Planners-Can-t-Live-Without/
  • Panpan Xie on 29 Mar 13
     
    Nowadays, there are 5 technologies that event planners cannot live without. They are smartphones, saas cloud apps, virtual events, social media and viral marketing, as well as ipads. With a smartphone, the event planner can respond to emails in time, add new postings on the event page, etc. Saas cloud apps allow the event planners or guests get the event details from any web-enabled device. Virtual events is an effective way for organizers to get the data for future events. With social media, event planners can share their experience through twitter or facebook, which is a great way to spread the market. With ipads and tablets, one can make contracts, register or other things online.
  • danielle caskie on 04 Apr 13
     
    This article discuses how these 5 technologies help to make planning events easier. 
  • Kai Zhang on 05 Apr 13
     
    This article picked five technologies that event planners must have, and they are smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. In detail, the arthor mentioned event planners should link up the event management system with a customer relationship management system such as Salesforce. Also, when talked about the virtual event, the author mentioned it can help to save time, money and resources, and it is a high recommonded tool for improving future events.
  • Katie Gallagher on 30 Jun 13
     
    This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.
  • Le Chai on 08 Nov 13
     
    The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings. 
esuarezrijsdijk

Burger King Unveils Its "Restaurant of Tomorrow" Building Design with New Technology Features | - 0 views

restauranttechnologynews.com/...n-with-new-technology-features

shared by esuarezrijsdijk on 21 Sep 20 - No Cached
  • Technology-enabled components of the restaurant blueprints include: Curbside Delivery. Advance orders placed through the mobile app will have dedicated parking spots for curbside delivery. Guests will be able to notify the restaurant team member upon arrival via the app as instructed on the parking signs. Pick Up Lockers. Mobile and delivery orders can also be picked up from coded food lockers facing the exterior of the restaurant. The food will come straight from the kitchen to the pick up lockers. Drive-Thru. A double or triple drive thru features digital menu boards and merchandising. The multi-lane ordering and pick-up expedites the process. Suspended Kitchen and Dining Room. A suspended kitchen and dining room above the drive-thru lanes will be configured to reduce the building footprint. Drive thru guests have their order delivered from the suspended kitchen by a conveyor belt system, and each lane has its own pick-up spot. This restaurant design option features a triple drive thru with a dedicated lane for delivery drivers. The design of this restaurant allows a 100% touchless experience.
  • “We took into consideration how consumer behaviors are changing and our guests will want to interact with our restaurants. The result is a new design concept that is attractive to guests and will allow our franchisees to maximize their return.
  • We designed the interior and exterior spaces like we had a blank sheet of paper, designing without preconceived notions of how a Burger King restaurant should look.
  • ...1 more annotation...
  • The first new designed restaurants are scheduled to be built in 2021 in Miami, Latin America and Caribbean
  • esuarezrijsdijk on 21 Sep 20
     
    This article describes a concept Burger King designed in-house which incorporates a number of next-generation unattended-POS and e-menu technologies. The creators envision restaurants that are focused on different modes of delivery and take-out, emphasizing no-contact interfaces. Dedicated apps would be used for ordering, curbside pick-up notification and pick-up locker codes while eMenu-like digital menu boards are employed for the drive-thru lanes.
ryanrodgers2014

5 Reasons Why Hotel Business Intelligence Is the Future - Hotel-Online - 1 views

www.hotel-online.com/...ess-intelligence-is-the-future

shared by ryanrodgers2014 on 18 Sep 20 - No Cached
  • A PMS that allows integration with a BI tool is all you need to take your business to the next level. While the PMS itself can handle and automate most of your operational activities, the BI tool can provide you with the right insights at the right time, so you can take the lead when compared to your competitors. Everything from revenue management to pricing strategies, occupancy forecasts will be made available to you, basis your historical and current data. No more chaos to throw you off gear. Hotel Business Intelligence tools give you the luxury of context, so you can achieve your target with a lot more clarity and insights
    • ryanrodgers2014
      ryanrodgers2014 on 18 Sep 20
       
      With a hotel BI tool linked to your Property Management System you can get more data in the snap of your fingers. This allows you to take a deep dive into all your PMS booking data and decide which business worth having or not. Having a PMS system that integrates with BI tools can elevate your business to the next level and allow you to achieve your targets more easily with better clarity and insights.
dmass023

Covid-19 Will Drive A Decade Of Tech Growth In Just Two Years - 1 views

www.forbes.com/...-tech-growth-in-just-two-years

software technology hospitality

shared by dmass023 on 13 Jun 20 - No Cached
  • dmass023 on 13 Jun 20
     
    The article describes how COVID-19 has accelerated the implementation of technology. Companies like Netflix have profited from the pandemic and more systems will be coming to light in the next two years. Its important for companies to assess what technology they would invest on.
  • keoctave on 14 Jun 20
     
    This pandemic have definitely brought to light many new technologies. It was untul this, that im guessing many of us has even heard about the online platform called zoom; which professors continued to conduct classes. we saw how many person also started using the internet as their primary platform in promoting and exchanging goods of their business. Although everything that we do cannot all be ran through an online platform this have definitely paved a way for greater things ahead.
  • hankunli on 17 Jun 20
     
    It is true that the pandemic have brought opportunities for technology development. This article on Forbes gave us insight in the current situation from another view. It listed the data of stock market and the share prices of leading technology companies to support the topic that the pandemic is a game-changer. From my point of view, this may reflect that technology development is necessary in the modern world and one of the future trends of most industries will be remote communication.
hankunli

Why Hospitality Leaders Should Reevaluate Their Information Security Policies to Regain Consumer Trust | - 0 views

hoteltechnologynews.com/...icies-to-regain-consumer-trust

technology hospitality security

shared by hankunli on 21 Mar 20 - No Cached
  •  Nearly one in three (31%) hospitality companies said they do not have a policy in place for storing and disposing of confidential information on end-of-life electronic devices, and 19% don’t have a policy for storing or disposing of confidential paper documents.
  • With nearly a quarter (23%) of consumers reporting they would take their business elsewhere following a data breach, hotels
  • More than two in five (41%) hospitality businesses say they believe it’s likely their organization will experience a data breach in the next five years, and 44% believe the source of that breach will be human error or accidental loss by an employee or insider.
  • ...1 more annotation...
  • More than half of Americans (60%) believe that their personal data and information is less safe and secure than it was 10 years ago, which may be why nearly all (93%) hotel owners feel like they need to do more to show employees and consumers how they are protecting personal information.
  • Taj Buckley on 21 Mar 20
     
    Almost a third of hospitality companies have reported that they do not have a policy in place for storing and disposing of confidential information. In that same group another 19% reported that they don't have policy for storing or disposing of confidential paper documents. This is a alarming because most hospitality companies have to store consumer information. Nearly 23% of consumers reported they would take their business elsewhere following a data breach which should be a walk up call in the industry to improve their current security. What is even more alarming 41% of hospitality businesses say they believe that their organization will experience some form of data breach in the next five years.
  • hankunli on 16 Jul 20
     
    The security of data in the hospitality industry is now more and more important. Although some hotel owners may not keeping it in mind as an important issue, a large percentage of hotel guests feel concerned about it. This discrepancy should be a wake-up call for hoteliers. Organizations can do three things to minimize risk: update security policies, train employees better, and regaining customer trust. Current statistics provided evidence that these three aspects are all important and can be improved.
davidclark33

In A Covid-19 World, Here's Why You Should Use A Travel Agent - 0 views

www.forbes.com/...-you-should-use-a-travel-agent

shared by davidclark33 on 10 Sep 20 - No Cached
  • Back in March, I wrote about how travel agents helped clients get home as walls of travel restrictions went up, and as airlines cut flights.
  • That story led a number of travel advisors to contact me, sharing their tales. With pictures of stranded travelers sleeping in airports still fresh in my mind, and thousands of others unable to get ahold of their airlines, I thought now would be a good time to remind you why it pays to use a travel advisor. From Classic Travel Connection in Birmingham, Alabama, Christen Perry recalled, “On March 11, during the middle of the President's speech to our nation regarding travel to and from Europe my team began making immediate contact with our clients who were still traveling in Europe.”
  • Closer to home, as millions of folks who booked direct were getting busy signals, Alexis Sherry of As Travel Pro was swinging into action. A family she had in the Dominican Republic were notified by their hotel that the airport was shutting down. Since they had used a travel advisor, as in real person, not an online screen bot, they had no problem getting through. After finding no flights available, Sherry contacted a private jet company, which arrived to pick the family up just seven hours after the hotel notified them of the shutdown. She also obtained a credit for the remainder of their interrupted stay.
  • ...3 more annotations...
  • She continued, “We could only assume how crazy the European airports would become when they woke up the next morning to the news from the press conference. Even though it was the middle of the night for them, we called them, woke them up, calmly communicated the situation, and asked them to pack their bags and head to the airport. “While they were doing so, we began immediately changing their flights to get them home as soon as possible. By acting quickly, calmly, and as a team, we were able to communicate with the clients, with each other, and with our suppliers. Our clients were among the first out of Europe that morning.”
  • Back across the Atlantic, Louisa Gehring of Brownell Travel affiliate Gehring Travel, didn’t need to look far to see how quickly the situation was deteriorating. A reporter from The New York Times posted about “bedlam” at Charles de Gaulle Airport as throngs of Americans sought to get home.
  • When the ban was announced, Gehring reached out to a couple were in the City of Lights celebrating the wife’s 40th birthday. She talked them through options to return home, even though it was 2 am. Her clients decided to leave the next day. In cutting their trip short, they were going to miss going to the top of the Eiffel Tower and a dinner cruise by celebrated chef Alain Ducasse, which was also nonrefundable. Within hours, the star advisor moved both experiences to that day, their final day in Paris. They were among the last visitors to the Eiffel Tower before it closed, followed by dinner, where they were among only a guests.
  • davidclark33 on 10 Sep 20
     
    This article is about the value of using a travel agent. The article describes several real-life situations that unfolded as borders and countries were shutting down travel.... all while tourists were still visiting these countries. Luckily these tourists booked their vacations using travel agents so they were able to work with their travel agents on navigating home and not with a computer screen.
lkastwood

Technologies Being Used In The Event Planning Industry - 2 views

sonburst.com/s-used-event-planning-industry

technology business hospitality software event planner digital administration mobile engagement tech

shared by lkastwood on 09 Oct 17 - No Cached
  • With the advent of technology, the event planning and management has seen enormous shifts over the past two decades. As technology continues to automate monotonous time-consuming work and connect the world like never before, many event planners are scrambling to keep up by incorporating the latest and greatest technology into their events.
  • Digital administration is now key when planning a new meeting. For large events, it’s not enough to just sell a ticket online, print them an agenda, and check IDs at the door.
  • Without a tool like this, it would require constantly manually inputting and changing spreadsheets which have no contact with the outside world.
  • ...3 more annotations...
  • Events and their breakouts are built in advance. All details are added including guidelines for which attendees can register or which session, audiovisual equipment needed in the space, rehearsal times, BEOs, and etc.
  • If you are not utilizing the smart phone every attendee has in their pocket at your event, you are missing out on a great opportunity and even neglecting attendee expectations.
  • They want to see their unique schedule, read event descriptions, find session locations on a map, and engage with other attendees.
  • lkastwood on 09 Oct 17
     
    Technology has taken event planning to the next level. Within the past five years digital administration and mobile engagement are considered to be the two primary causes for change in the events industry. In an article written for Sonburst Communication it states "Digital administration is now key when planning a new meeting. For large events, it's not enough to just sell a ticket online, print them an agenda, and check IDs at the door". Attendees now fall into different categories that may require different forms of check-ins for example someone on the VIP list may receive a gift bag and private cocktail party or someone with special dietary needs once checked in the system notifies the catering term of their confirmed arrival. Digital administration has made it easier for event planners to manage these different kinds of request quickly and on a digital platform. The digital platform is generally tailored for each event before the event. Everything in pre-loaded to the system for example, registration, BEO, event time line, seating chart and set-up and break-down. "If you are not utilizing the smart phone every attendee has in their pocket at your event, you are missing out on a great opportunity and even neglecting attendee expectations." Today's generation is expecting to have the event information available to them at their finger tip. Mobile engagement allows event planners to give them just that weather through email, website, or event app. This also allows event planners to notify guests of any last-minute changes. For example, a change in event time line. Everyone is going digital and most people send more than half the time while at an event on their phones so why not make this information available to them.
anonymous

Royal Caribbean is rolling out a digital transformation and looking for top tech talent - TechRepublic - 0 views

www.techrepublic.com/...nd-looking-for-top-tech-talent

shared by anonymous on 24 Sep 20 - No Cached
  • It includes a mobile app that uses AI to act as a digital assistant, wayfinding to help passengers navigate around a ship's many pathways, VR and AR experiences in dining and arcade games, skipping check-in lines due to facial recognition technology in port, and using a wearable device or smartphone to automatically unlock cabin doors for the cabin's occupant.
  • big investment into the tech staff to support its digital transformation.
  • "I'm a big believer that you don't just wholly outsource your innovation to another company.
  • ...16 more annotations...
  • finding talent within our company and using those leaders to help build their teams as well as augment with really key strategic partners where necessary."
  • ship design and beyond
  • The facial recognition feature will probably begin with QR codes and evolve to facial recognition,
  • mobile app
  • allows passengers to see their cruise schedule and what's available on board on a day-to-day basis
  • allow you to register in the app, check in via the app, upload your selfie to be able to use our facial recognition boarding, book shore excursions, dining, et cetera, and then we'll continue to add capabilities. We have x-ray vision [VR] and digital games built in,
  • even if we build a great app, that every aspect of the technology works flawlessly
  • The digital component is referred to as Excalibur within the company, in order to emphasis the power and importance of the technology,
  • technology is simply moving so quickly, that nobody can afford to do the perfect app
  • won't be able to continue to upgrade and that will affect all technology advances. So we've shifted to a non-proprietary approach
  • improving the technology of its ships is because it's essential to stay afloat.
  • required to stay competitive in the world we live in.
  • Data analytics
  • difficulty has been in making intelligent use of that data
  • climate control to lighting and opening and closing the curtains.
  • Technology is such an important driver today,
  • anonymous on 24 Sep 20
     
    In 2017, Royal Caribbean announced they were making a huge investment in technology that will make the cruisers' experience easier, more seamless and a lot more fun. They are developing a new app that will first include a cruise schedule and on-board activities. This app will eventually grow and include registration, excursion bookings and facial recognition plus games built in. Royal Caribbean believes to stay competitive you need to stay on top of technology and include it wherever you can. As of this article, the app was available on 2 of their ships and will hopefully be added to their entire fleet (including all 6 of their brands) within the next few years. The company believes in creating this technology from within the company and outsourcing as little as possible.
Nicole Stevens

Dolce Hotels & Resorts Implements MICROS OPERA 9 Front Desk Mobile on iPad - 1 views

hospitality-1st.com/...MICROS-021213.html

hotels resorts front desk ipad technology hotel software business travel tech solution Mobile Hospitality

shared by Nicole Stevens on 15 Feb 13 - No Cached
  • OPERA 9 Front Desk Mobile is an innovative, fully integrated solution that allows the resort to use an iPad to check-in and check-out guests, organize housekeeping activities, and create task sheets, improving revenue, operational efficiencies, and increasing overall guest satisfaction. Dolce has several properties set to deploy OPERA 9 Front Desk Mobile throughout the first half of 2013.
  • Aspen Meadows Resort uses an iPad with MICROS OPERA 9 loaded at the local airport, checking in guests at the baggage claim area. Upon arriving at the hotel, guests are able to bypass the front desk and proceed directly to their rooms.
  • Aspen Meadows Resort will also take advantage of OPERA 9 Mobile’s Housekeeping Task Companion solution as part of the next phase of the beta. Housekeeping Task Companion provides housekeeping staff the ability to change a hotel room’s housekeeping status easily on the go, as well as provide instruction and direction to other staff members. The Housekeeping Task Companion system determines which rooms to clean next based on various factors: if the room is in backlog, the anticipated arrival time of the guest, how many guests will occupy the room, and when the current guests will check out.
  • Nicole Stevens on 16 Feb 13
     
    Remote Check-In via iPad was unheard of till now. There are few innovations within the hospitality world that changes the way guests interact with a hotel, but this is one of them. Technology has advanced so rapidly that the hospitality industry like most businesses has had a hard time keeping up. This new Mobile Front Desk system is a leap in the right direction. With more mobility the system can be updated rapidly, giving the front desk real time information. This will allow for better hotel management. 
Jennifer Beatriz Hernandez

11 Ways Mobile Technology Could Change Hotel Experience - 7 views

www.hospitalitynet.org/...4054500.html

hotel technology travel hospitality

shared by Jennifer Beatriz Hernandez on 20 Jan 12 - No Cached
  • It is opening a variety of delivery mechanisms for personal guest services that are affordable, efficient and easy to use.
  • Hotel Room Keys - Technologies already exist that allow guests to safely use their mobile device as a room key by sending an encrypted signal to the guest's cell phone that is unique to each user.
  • Room Service – With the use of apps, you won't be tethered to your room in order to get room service
  • ...2 more annotations...
  • Thermostats, Light Switches and more – All-in-one systems already exist, allowing guests to have central control of media, lighting, temperatures and more
  • Loss of revenue from one mobile device inspired change might lead to new and creative ways to reach the hotel's bottom line because of another change
  • Marla Baldomero on 20 Jan 12
     
    Great article summarizing various elements a mobile device can be used for in a hotel. Mobile devices are becoming a priority in younger generations & are often used not just for phone calls, but also text messaging, web searching & games. It's no surprise they are now being used to check in at hotels, pay bills & order room service. Cell phones provide guests a unique customer service that is inexpensive, quick & simple to use. Using mobile devices as room keys is an example that will save the hotel money in not having to purchase thousands of room keys & having to deal with replacement cards for guests. There are several benefits to utilizing mobile devices in the hospitality industry, but there are also drawbacks. Guests may choose to play games on their phone or watch movies on their phone's screens instead of paying to watch a movie on the hotel's television or attending activities offered by staff. This reduces the face-to-face customer service that many hotels are recognized for. It may take away from the hotel's superior guest service if a request does not go through the mobile device or it malfunctions when a guest is trying to enter their room. Whether or not hotel managers like it, mobile devices are becoming popular among guests & should be implemented.
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  • Jeremy Fairley on 20 Jan 12
     
    Great article, and it will be interesting to see how over time, the industry evolves to adapt mobile technology on property. While it creates opportunities for hotels and guests respectively it will also create opportunities for hackers and those who have malicious intent with the sensitive types of data. As soon as hotels figure out ways to make this work, hackers will figure out ways to crack the system. I think the industry would have to work with cell phone network providers as well as hardware providers to ensure that these devices and transactions can remain secure.
  • Jordan Failing on 30 Jan 12
     
    This article discusses how technology is changing the experience you have while staying at a hotel, by making it much easier for the guest. The article specifically address 11 areas in which technology is changing the whole experience. First is a mobile wallet, which will make paying the bill a breeze, by wirelessly sending credit card information directly to the hotels computer. Next, how about using your smart phone as a room key, as well as using it as the in room phone, connecting you to the front desk anytime any place. Or using it to order room service, and having it delivered to you anywhere on the property by using your phones location services. Next the article discusses virtual concierge desk, which can be scattered around the property, making it easy to make dinner reservations without having to wait in line. And the last main points that are discussed are controlling the temperature, lighting, and in room entertainment from an app on your smart phone, letting you turn off and on lights from bed, and changing the temperature before you even get back to the room. And one day when you forget your smart phones power cord and think your taking a step back in time, because you cant use any of the new technology, no worries their will be one in the room.
  • Jennifer Beatriz Hernandez on 06 Feb 12
     
    Mobile technology is constantly changing the way we do everything. Smart mobile devices dictate how we live our lives and how we travel. Here is a sampling of eleven items that may be drastically different in some hotels of the near future: 1. Currency 2. Hotel Room Keys 3. In-Room Phone 4. Concierge Desk 5. Room Service 6. Front Desk Attendant 7. Printed Hotel Promotional Material 8. Alarm Clocks 9. In-Room Entertainment 10. Thermostats, Light Switches and more 11. Power Cords
Diya ZHAO

Five Innovative Technologies Hotels Use | Work in hotels, find hotel jobs and internships | I Work In Hotels - 1 views

www.iworkinhotels.com/vative-technologies-hotels-use

easily live hotels technology

shared by Diya ZHAO on 29 Mar 13 - No Cached
  • Every year they come out with new innovative technologies to make your stay at hotels all around the world easier and more comfortable than they have even been before.
  • All these things are possible and more with this easy to use remote technology at the Montage. Room personalization is a great way for guests to make themselves feel comfortable while they are away from home. No longer are you stuck with standard room temperatures or television settings. You can use this technology to make your stay a true vacation. 
  • This eliminates the time needed to spend at the front desk waiting for front desk staff to help you or logging on to your personal computer while you are at the hotel giving you quicker easier concierge service
  • ...3 more annotations...
  • Offering a new but desired technology the Ushuaia Beach Hotel in the capital of Ibiza has been able to help make your stay even more fun while sharing it with your friends.
  • You can now save yourself the time and trouble of checking into a hotel at the front desk. With the advanced technology the Clarion Hotel in Stockholm Sweden offers, you will be able to bypass the check-in process and head right to your room.
  • No more calling and requesting services at this high class hotel. The innovative technology at the Eccleston Square Hotel London allows you to order your services through your iPad. Using the touch screen you not only request your room to be serviced you can request what time your room be serviced. With a touch of your iPad screen you can easily make reservations at the spa.
  • Diya ZHAO on 29 Mar 13
     
    Every year hotels come out with newer more advanced ways to make your stay more comfortable. In some hotels gone are the days of getting up and turning off the light or calling and trying to get services via the telephone. Remembering to put out the Do Not Disturb sign is now a thing of the past combined with remote systems and keyless entry already out and being used it makes one wonder what they could possible think of next.
richardkutch

Is Humanless Reception the Next Big Thing? | QiK A.R.M.S Hotel Management Software - 2 views

www.qikcircle.com/...nless-reception-next-big-thing

unmanned self-service kiosk

shared by richardkutch on 24 Aug 17 - No Cached
  • richardkutch on 24 Aug 17
     
    Hotels have always looked for ways to improve guest satisfaction to stay competitive. And since travelers are becoming increasingly tech savvy it makes sense that those hotels would look for ways to meet the "wants" of today's travelers. But it's not just about providing new services, it is also about improving existing services that are difficult to provide at consistent levels. For example, there are so many things included in the check-in experience that must be done right in order for a guest to be satisfied with the process, e.g. the agents appearance, demeanor and professionalism, their level of competency, the wait time, etc. So much effort is made to find, hire and properly train these first contact employees and even then hotels often fall short of guest expectations. Technology solutions would eliminate the need for these tasks and bring a level of consistency to this and other activities related to staying at a hotel. But can tech completely replace human interaction? I believe it can and will in some hotels that will be designed for those guests that want that kind of experience. As a business traveler, I'm happy when I can bypass the front desk check-in lines and register myself using my phone and also use my phone as my room key. It's exciting to see the innovative spin being placed on routine hotel related activities, but the industry is likely a generation away from unmanned hotels being an accepted norm.
nunes305

Proximity Marketing for the Tourism Industry - Web-Feet.co.uk Blog - 1 views

www.web-feet.co.uk/...eting-for-the-tourism-industry

Hospitality_Technology

shared by nunes305 on 01 Oct 18 - No Cached
  • On average, we check our phones a whopping 150 times a day. This offers a huge number of opportunities for savvy marketers to target us with products.
  • Marketers know that providing personalised content to end users is critical to increase engagement.
  • Beacons broadcast content that is specific to a physical location. This means that end users get access to what’s relevant and useful to them specific to wherever they may be – whether they’re at an airport, in a hotel, at a tourist location or a shop.
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  • It’s expected that 70% of retail companies will use beacons over the next 5 years.
  • Coaster CMS is a next generation, beacon enabled Content Management System. It has been built from the ground up to make the management of content easy for the website owner. It’s beacon enabled with support for both Kontakt and Estimote beacons, and has innovative features that make it the perfect platform to build both static and location based content.
  • These beacons enable you to create micro-moments with your customers: these are critical touch points within the consumer journey which, when added together ultimately determine how that journey ends.
  • Offers, maps, and other important information can be all broadcasted via Bluetooth beacons, making the possibilities endless.
  • On average, we check our phones a whopping 150 times a day. This offers a huge number of opportunities for savvy marketers to target us with products.
  • kgall030 on 01 Oct 18
     
    This article discusses the promising technological advances going on in the space of proximity marketing. It details the advantages that proximity marketing can offer companies over traditional marketing methods and even lays out several ways that companies can get started in the space. Give how many times the average person checks their phone a day and the growing number of companies that are expected to adopt beacons, the technology used to broadcast content to a specific physical location, it makes logical sense that the technology for proximity marketing will only increase. That is why systems like Coaster CMS, the Content Management System, listed in the article will continue to be more prevalent as the need to have a firmer grasp on the content being delivered to customers becomes increasingly more important and used in a more widespread fashion.
akallison93

Cleaning robots are powering an automation revolution in hospitality - The Washington Post - 0 views

www.washingtonpost.com/...ots-cleaning-hospitality-covid

cleaning robots automation TECHNOLOGY hospitality

shared by akallison93 on 07 Feb 21 - No Cached
  • While Vi-YO-Let, the product of a partnership with Denmark-based UVD Robots, might play cute tunes and light up as she moves, she has a serious job: disinfecting the air and surfaces around her. And she does so remarkably well: Her array of UV lights, which look like a bundle of lightsabers, kill more than 99 percent of viruses and bacteria, including the coronavirus.
  • More and more guests are requesting the robo-cleaning package
  • But as the pandemic rages into its second year, major brands are increasingly turning to the world of high-tech disinfection to strengthen their cleaning protocols
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  • It’s a trend that’s slowly transforming housekeeping — and accelerating the pace of automation in hospitality.
  • Until recently, only health-care workers would frequently interact with disinfecting bots, which cost upward of $125,000 each. It’s a steep investment, but if it boosts travelers’ confidence, it’s worth it,
  • The appeal to the hospitality sector of virus-slaying UV light is obvious. Hospitals have found Xenex’s patented machines kill “22 times more pathogens” when compared with a room cleaned to CDC standards alone, Miller said.
  • certain hospitality jobs, those where face-to-face customer service is a key part of the experience, were less vulnerable.
  • Today, travelers might stumble on UV bots anywhere from five-star hotels and convention centers to train stations and cruise ships.
  • Verified Market Research that projects the market for UV disinfecting bots will grow to more than $5.5 billion by 2027.
  • Some robot makers refer to these kinds of bots as “cobots,” a portmanteau of “collaboration” and “robots,” because they’re intended to work alongside people rather than replace them.
  • a report that predicted more than 60 percent of jobs in hospitality-dominated cities like Las Vegas could be automatable by 2035
  • Take the Beverly Hilton in Beverly Hills, Calif. The iconic hotel, famous for hosting the annual Golden Globe Awards ceremony, boasts in one promotional video that its Xenex robot staff “zaps every inch before your arrival,” leaving you a “pathogen-free sanctuary” where you’ll “rest assured you’re sleeping in the safest room possible.”
  • the pandemic is likely to accelerate the automation of jobs in sectors like hospitality.
  • “If they can develop driverless cars, if they can develop the whole variety of different things I saw there, certainly the jobs in our industry are going to change.”
  • Unite Here negotiates “extensive technology language” into its labor contracts. This helps ensure that workers can retrain for new skills, transition to other roles or at least receive severance pay if their jobs are automated out of existence.
  • Even as new technologies create new roles, some types of jobs may go away for good.
  • For now, even a state-of-the-art robot sometimes requires the delicate human touch.
  • akallison93 on 07 Feb 21
     
    This article explains how robotics in hospitality is becoming far more common because of Covid-19. They go into detail about how, right now, all robotics require the assistance of humans. But they also go into how that can change in the next few years. The better technology gets, the less need there is for human support.
shannaton

What Does It Take to Succeed in Event Management? - 0 views

www.thebalancesmb.com/t-is-events-management-1223642

shared by shannaton on 19 Feb 20 - No Cached
  • Many people think of event managers as wedding or concert planners, but the field of event management involves much more than that.
  • Guests may not notice the work of an event manager at a well-planned event, but they would notice the lack of planning at a chaotic one.
  • At its most basic, event management is the process of using business management and organizational skills to envision, plan and execute social and business events.
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  • People who specialize in event management work with budgets, schedules, and vendors to create the best possible events for their clients.
  • When you work in event management, you'll be involved in planning, executing and evaluating corporate, association, nonprofit, government, and social events.
  • Event management requires strong organizational, budgeting and creative skills.
  • The job market for event managers is growing, with some estimates that the need for event managers will increase by one-third in the next decade
  • A successful event manager is a true people person and has excellent organizational skills, interpersonal skills, and multitasking skills
  • A planner's main responsibilities involve keeping track of time during your events, ensuring proper set up as established by the client, managing the wait staff, catering liaison, and other venue-related tasks that are pivotal to the success of the event.
  • Event managers, on the other hand, are there with you every step of the way. Managers orchestrate all the event details, handle vendors, create and manage budgets and timelines, assist with contract negotiations, and manage the venue selection process.
  • dsada005 on 19 Feb 20
     
    It is clear that a ton of work goes into planning a successful and smooth event. Many companies use event planners to coordinate an important meeting or event. This involves setting a budget, choosing a location and vendors, obtaining necessary permits or insurance, coordinate with speakers, and are onsite at all times to ensure the meeting or event runs as planned. The job market for event managers is growing and the need for event managers can increase by one-third in the next decade. In order to be a great event planner, you should be a people person, organization skills, interpersonal skills, and multitasking skills.
  • shannaton on 26 Jul 20
     
    In order to succeed in event management, one needs to develop crisis management strategies in order to anticipate where problems might arise and plan for them. In the industry there is no right or wrong except to make the client happy, doing the work and getting it right is what matters most.
sharline86

How technology is revolutionizing property management - Spacewell - 0 views

spacewell.com/...utionizing-property-management

shared by sharline86 on 05 Jun 20 - No Cached
  • There are many property managers who are realizing that software can help them make their properties more profitable.
  • It is also projected to grow at a CAGR of 7.6% for nine more years, until 2028.
  • CRM modules can especially help users find customer information immediately. Since their information search time is reduced, their productivity is increased. With this, organizations can save upwards to $6 million a year, according to research by IDC.
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  • Thus, customer satisfaction levels can go up or stay at a high point, enabling the property to become more profitable.
  • With those insights, they can optimize and improve their services and make sure that tenants experience only the height of comfort.
  • Apart from that, organizations can also employ analytics to discover patterns and relationships between various aspects of the business. It is useful for forecasts, which can help the property management to be ready for any event in the future.
  • Hence, businesses can extract deeper insights and meaningful patterns. This can help them gain a competitive edge in their field since they are able to uncover new opportunities and find answers to questions.
  • A property management app can harness this and enable owners or managers to predict when leads are ready to rent, lease, or upgrade their current property. Property management software can also use analytics to personalize interactions–gearing the conversation towards tailored offers and services. With this, it is possible to win over more tenants as you show them how to provide great online customer service your way.
  • In the field of property management, this can be applied to document management, contract management, and portfolio management. You can configure workflows for those processes and ensure that everyone in your organization adheres to best practices.
  • Instead of calling or visiting the property office to lodge their requests, they can simply pull up the property mobile solution. Therein they can create service requests that is processed smoothly by the app so that your maintenance team can take care of them in order.
  • There are platforms that support the real-time monitoring of units and properties using IoT sensors. With this, there is no need for property managers to rely on other interfaces to watch the sensors’ status. Instead, they can access the data directly from the property application’s screen.
  • Additionally, IoT sensors can offer insights into the performance of spaces and buildings. Using those, the management can transform spaces to make them more likable for tenants. This way, they can attract more people and keep a steady stream of revenue.
  • These integrate innovative technologies that change the way property administration is done–shorter waiting times for both the manager and clients, better market predictions, accurate numbers and no more paper-pushing. As a result, managers can take care of their core responsibilities that include tenant screening, rent setting and collection, property maintenance, and budgeting.
  • sharline86 on 05 Jun 20
     
    This article details some of the ways Property Management Systems are expected to grow in the next decade through CRM solutions, analytics, automation, & IoT sensors. These measures will reduce time, increase productivity, increase customer satisfaction, and most importantly generate more revenue.
sharline86

The Line Between Social Media and E-Commerce Is Beginning to Disappear - Fashionista - 0 views

fashionista.com/...ocial-commerce-online-shopping

social social media e-commerce

shared by sharline86 on 29 May 20 - No Cached
  • With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail.
  • a new shopping feature that would allow users to shop and purchase items on the platform without leaving the app.
  • "Shopping will continue to be an investment for us, and we're excited to continue to listen to feedback from our community on how they want to better shop on Instagram,"
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  • One example that Napoli finds interesting is how retailers are teaming with influencers to co-create exclusive collections. (Think Something Navy's success with Nordstrom). "Those kinds of partnerships allow the influencer the ability to reach out to their following," says Napoli. "Not only is the influencer co-creating with the brand or retailer, but also really leveraging Instagram tools, which are polls and submitting feedback, to determine what to create next."
  • new apps are starting to pop up with social commerce at the core of their business.
  • Each brand or store on Countr, including Bloomingdale's, Outdoor Voices, Aritizia and hundreds more, is personalized with product recommendations based on the user's social activity.
  • "Starting Countr came from the realization that online shopping is still really inefficient and, more importantly, shopping is fundamentally a social experience,"
  • In January, Eric Senn launched Storr, another app in this space that essentially turns people into retailers. "We're really excited about the potential that Storr has to revolutionize traditional retail and capitalize on the social commerce movement in a way that empowers people to make money that would normally go to traditional retailers," says Senn.
  • "We're moving away from channel-first commerce to people-first commerce."
  • "Along the way, we lost the social experience that shopping can be, which so many people have enjoyed throughout the history of commerce."
  • "What Twitch did was it created not only a livestream experience, but a meaningful interaction through that livestream over a shared experience."
  • Creating a space that's a one-stop shop where people can have a community and share images of items they may be able to purchase back and forth with friends — there's a real ROI to that. That's the revolution here."
  • sharline86 on 29 May 20
     
    A look at what we can expect as social media begins to play a big factor in the growing future of e-commerce. By leveraging social media tools and focusing on a people-first commerce approach.
  • Karyn on 01 Jun 20
     
    Facebook marketplace, instagram links, pinterest links, poshmark, etc..
jackyreis

Finding a Cloud-Based PMS Solution That Will Take Your Hotel Business to the Next Level | By Brittany Berger - Hospitality Net - 0 views

www.hospitalitynet.org/...4093449.html

shared by jackyreis on 21 Jun 20 - No Cached
  • Finding a Cloud-Based PMS Solution That Will Take Your Hotel Business to the Next Level
  • Ever since the start of the 2000s, cloud solutions have been adopted commercially with constant growth.
  • These systems come with many benefits such as cost-saving, greater customer
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  • satisfaction, and improved operations.
  • Improved usability and flexibility
  • Operations are streamlined and simplified while reducing the need to do things manually.
  • Furthermore, the system can be accessed through any device, anywhere.
  • An all-in-one solution enhances all these capabilities even further, as it offers various integrations within the system and staff members don't need to jump from one software to another.
  • Better user experience
  • With new all-in-one cloud PMS solutions such as mycloud, the system can be customized to your current operations and change very little in your processes, meaning that employees can easily get used to the new system.
  • At the same time, these kinds of systems also come with an adjustable interface and every employee can set it up to their preferences.
  • Zero Installation and Maintenance
  • However, even though most cloud solutions are easy to install, companies usually need IT professionals to configure them and maintain them.
  • The new generation of web-based hotel PMS solutions addresses these issues. Their implementation requires no technical knowledge whatsoever and anyone with basic computer knowledge can handle them.
  • The best features of cloud solutions, therefore, include:
  • Zero CAPEX and no upfront investment
  • Easy to use plans that are pocket-friendly
  • Pay as you use plans that help hoteliers run technology only on OPEX
  • All the updates, upgrades, and maintenance are done automatically by the provider and there is no need to have an in-house team of IT experts to babysit your system.
  • Your hotel property management system needs to give you all the tools you need to manage data and operations without requiring any additional effort or investment on your part. 
faith_snow

The Hospitality Industry Is Getting a High-Tech Makeover | BizTech Magazine - 2 views

biztechmagazine.com/...try-getting-high-tech-makeover

shared by faith_snow on 27 Aug 18 - No Cached
  • Millennials are destined to reshape the hospitality industry over the next decade
  • they want to serve the customer, rather than first starting with technology
  • understanding how
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  • in constant touch with guests, building loyalty and sales.
  • Predictive analytics
  • Data,
    • ansonj55
      ansonj55 on 27 Aug 18
       
      How important and useful data can be
  • the possibilities are endless
    • ansonj55
      ansonj55 on 27 Aug 18
       
      This article was written two years ago and describes how the hotel industry is getting a technological makeover. It argues that this has been shaped by Millennials in order to secure customer loyalty and business by providing quality, value, promptness, responsiveness, and flexibility through technology. It continues to mention five technologies that customers seek: service automation, digital signage, personalized concierge, technology as a luxury, and mobile device support. An example is a mobile app that can gather data from the user to ensure that their preferences are met or to simply allow the guest to chat with an associate. The data gathered from user profiles can be used for strategic planning or quick decisions as a global corporation or a local hotel. Regardless of when or how any data will be used, the demand from guests to be constantly connected from pre-planning stages and beyond is evident. It poses interesting questions as to how technology will continue to develop in the next two years.
  • Building and maintaining strong customer relationships is crucial for long-term success in the hospitality industry.
  • Building and maintaining strong customer relationships is crucial for long-term success in the hospitality industry.
    • faith_snow
      faith_snow on 21 May 20
       
      New goals of the industry
  • a 'wow' experience in every step of their journey."
  • Today, technology is enabling the industry to offer guests an immersive, personalized experience like never before, from wayfinding and push notifications based on their location and personal preferences to simplified check-in/checkout and a more 'homelike' experience while they're traveling,
  • "Mobile apps, combined with loyalty rewards programs, now allow hospitality providers to create a persona-based experience,"
    • faith_snow
      faith_snow on 21 May 20
       
      All guests want things that make them feel important like they are being heard
  • "This speeds check-ins, increasing customer satisfaction, and encourages return visits," Kramer says.
  • meet guests’ preferences, improve efficiency and increase revenue.
  • If a door lock sensor, for example, detects that a guest has left his or her room for more than a specified number minutes, energy consumption can be automatically reduced, cutting costs and reducing energy consumption.
  • predictive analytics can be used for long-term planning or to make rapid, on-the-spot, revenue-enhancing decisions
  • "Predictive, proactive and actionable data opens the door to new travel experiences, from offering a personal booking experience to a seamless and personalized check-in, to a room specially configured to a guest's preferences, to ensuring that guests never get lost while they are on-site
biancafavilli

ECommerce in Hospitality and Tourism Industry - 1 views

www.ukessays.com/...m-industry-marketing-essay.php

ecommerce hospitality

shared by biancafavilli on 15 Jun 20 - No Cached
  • New technologies are providing different channels for marketing and management that improve the capabilities of society. And computers are providing faster and more reliable processing with lower cost continually.
  • In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. The way in which tourism organizations take advantage of IT tools may determine their future success in the marketplace [4]. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
  • B2C transactions involve business-to-customer interactions.
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  • B2B transactions involve business-to-business.
  • B2E transactions involve a business and its employees.
  • C2C transactions involve two or more consumers (customer-to-customer).
  • The industry can make profits to many countries and pull foreign currencies into the country.
  • The travel distribution system is currently facing many changes as online agencies such as Priceline, Travelocity, Expedia, etc. have introduced a way to access travel suppliers directly via the worldwide web. In general, Global Distribution Systems have not shown much of an effort toward targeting on-line customers. As an alternative, Customer Relation Systems have remained trustworthy to their travel agency distributors.
  • The Internet is not the full solution to success in the Hospitality and Tourism industry. However, the Internet is the “overall business answer” across industries
  • The success of the Hospitality and Tourism industry will depend upon the abilities to identify and answer quickly to current and potential customer needs
  • Starwood Hotel Group was standing ahead of other Hotels to offer a online “virtual tours” of its properties. This feature provides a site visit to potential guests without having to travel to each property. And now, many well-known hotels are also providing this promotion feature for stand top of the roles to attract potential customers.
  • Google presented the vision of Internet marketing is likely to grow by 2015. Some of them are worth to be informed and aware about.
  • 50% of ad campaigns will include video ads bought on a cost-per-view basis 50% of ads will be bought using this real-time bidding technology to tailor experiences for different viewers Smartphones / mobile phone will be the number one screen for digital brands to engage users There will be at least 5 metrics that advertisers will regard as more important than the “click” 75% of web ads will be “social” in nature such as facebook. Therefore, Ads will be shared, discussed, subscribed to and recommended Multimedia formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns Digital display advertising is going to grow to a $50 billion industry This forecast shows that competition to attract potential customers via worldwide web will be more and more drastic.
  • World Tourism Organization (WTO) estimates that over 1.5 billion tourists would take international journeys in the year 2020.
  • Another e-Commerce model such as Auction style-pricing models are becoming customer preference, where the customer are able to control the price of the products and services to be consumed.
  • Airlines have a stronger straight link to customers as they compete directly against travel agents [23]. Furthermore, they could have stronger control over the customers due in part to the e-ticketing. In this respect, online technology has replaced the travel agency by adding value via fare shoppers, promotions, and personalized recommendations
  • Customers are almost guaranteed that they will obtain the best price by negotiating via an online agent such as Priceline. But a shortcoming to all of this is that the customer will not understand all of the normal benefits of air tickets as they are sacrificed via online auction purchases. For example, in many cases the travel ticket does not permit any changes or accrual of or without significant penalty charges.
  • Online companies have more of a chance at success in Hong Kong due to the dense population, strong education systems, high credit card and cell phone usage. This leaves room for the future development of the next Priceline or Travelocity in Asia which could pose a major threat to hospitality & tourism organizations. Based on the high volume cell phone usage in Hong Kong, Mobile commerce should be a new trend on next stage. [29]
  • As low cost computer real-time data, fast speed internet access, voice and video communications become a reality, travel agencies may no longer be needed. On the other hand, the Internet challenge can also mean chance. Hotel owners and operators who understand and master e-commerce or m-commerce challenges will be able to jump ahead of online threats from large players such as Priceline. Otherwise, many will find themselves out of business.
  • Information Technology tools have allowed travel intermediaries to expand their role in the industry by presenting opportunities to venture into other markets on a geographical level.
  • Not only should hoteliers focus on the business traveler, but they should also consider whether there are other types of potential target customers as we may find that both young and older generations were sitting in the Internet shops utilizing online services during their vacation as well.
  • Organizations have to invest in the expertise and equipment (Hardware, Software) for building a strong IT base at first.
  • Internet security has been a major issue surrounding the Internet community.
  • Governments are currently addressing Internet based global commerce by considering rules of conduct, guiding principles, laws and taxation. [*30]
  • Today, hotels are distributing their product via more and more channels. How they keep control of availability and price, maintain a consistent level of customer service, in addition to keep their distribution partners up to date at the same time has becomes a complicated and expensive process.
  • The core transactions of our business involve intimate face-to-face interactions, which have certain limitations in regard to the use of e-commerce in the hospitality industry compared with other enterprises
  • It is important to take a look at how Internet technology will affect the future of the tourism industry. Most IT tools are being utilized
  • The hospitality & tourism internet future suggests a universal system where property management systems will eliminate the need for expensive on-site computer hardware/software.
  • Future success for hospitality & tourism companies depends upon their abilities to identify a target market and the strategic opportunities available for survival and growth.
  • It is crucial for hospitality & tourism organizations to stay on top of the roles of the major online players that are posing a serious threat to the industry such as Travelocity, Priceline, Expedia, Yahoo, etc. Their role in the future of hospitality & tourism marketing is crucial to the survival of Hoteliers.
  • jackyreis on 15 Jun 20
     
    This article highlights the different aspects that e-commerce brings to society. It highlights the many ways that e-commerce has affected the Hospitality Industry and the things that can be done about it, and it also highlights the economical and political impact that e-commerce might have on the future of our society (especially the hospitality industry).
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