Today, technology is enabling the industry to offer guests an immersive, personalized experience like never before, from wayfinding and push notifications based on their location and personal preferences to simplified check-in/checkout and a more 'homelike' experience while they're traveling,

"Mobile apps, combined with loyalty rewards programs, now allow hospitality providers to create a persona-based experience,"

"This speeds check-ins, increasing customer satisfaction, and encourages return visits," Kramer says.

meet guests’ preferences, improve efficiency and increase revenue.

If a door lock sensor, for example, detects that a guest has left his or her room for more than a specified number minutes, energy consumption can be automatically reduced, cutting costs and reducing energy consumption.

predictive analytics can be used for long-term planning or to make rapid, on-the-spot, revenue-enhancing decisions

"Predictive, proactive and actionable data opens the door to new travel experiences, from offering a personal booking experience to a seamless and personalized check-in, to a room specially configured to a guest's preferences, to ensuring that guests never get lost while they are on-site