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With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.

Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one

the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention

Couple that with the fact that in the next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology

Additionally, increased accessibility, greater profitability, and user-friendly dashboards make cloud-based software enticing for hoteliers

For starters, cloud-based hotel software has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.

For event planners that are in the beginning stages of their event planning career, and who don’t have a large budget to purchase event planning software, there are (nearly) free options like Basecamp, Trello or Smartsheet (excel spreadsheets still work well, too!).

Paid Event Planning Software

Planning Pod –

Influencers have been a part of modern hotel marketing strategies for several years now, and it could be argued that influencers have played a key role in traditional hotel marketing for many decades

Think of how The Ritz in Paris became synonymous with icons like Coco Chanel and Ernest Hemingway - who they've named their old world cocktail bar after.

Inspire an Established Audience

Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.

Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.

a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.

Ransomware generally entails infiltration and compromise, exfiltration of data, and the encryption of data/systems/networks. Hospitality was the eighth most targeted sector by ransomware groups between March 2021 and April 2022.

4,053 ICH users and 15 of its 325,000 employees were compromised in the attack whose perpetrator remains unknown.

The company was unable to accept online bookings

When your Internet connection is down, you’re cut off from suppliers, customers, distributors, sales partners, cloud applications and, of course, revenue

this activity grinding to a halt are staggering for enterprise customers – pegged at $5,600 per minute according to Gartner – outages can be just as devastating to small- and mid-sized businesses (SMBs).

Internet failover is essentially a backup Internet connection that creates redundancy so that your business is protected from the vulnerabilities of single-connection failur

current property-management systems do not have the breadth of features or the contactless tools needed to support returning guests along their journeys.

current property-management systems do not have the breadth of features or the contactless tools needed to support returning guests along their journeys.

run multiple outlets from a single solution with one database.

The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.

Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.

While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.

Technology Services (TS) supports sustainability in several ways. Examples include: Purchasing from Environmentally Committed Companies Participating in Electronic Recycling Programs Deploying Virtual Technologies Limiting Printing and Recycling Paper

Responsible handling of electronic equipment is critical in order to minimize the university’s impact on the environment. TS purchases campus computers from Dell and Apple.

Dell also banned the export of their electronic waste to developing nations. They offer a strong trade-in program for used equipment. Dell focuses in every way on being environmentally and ethically responsible corporate stewards.

Cybersecurity is under pressure. There are an increasing number of attacks, an increasing amount of regulation and a predicted skills shortage of 1.8 million workers by 2022.

Just knowing about the job or the client is not enough; they expect their recruitment partner to know details about a huge number of qualifications and different security tools.

Candidates can obtain job offers very quickly, and there is a gap between the number of vacancies and the number of skilled people available.

Today, SevenRooms, the all-in-one reservation, seating and guest management platform, announces the launch of 7X, the industry's first-of-its-kind marketing automation and guest engagement software

The new software rolls out today with four components: Guest Satisfaction, Automated Tagging & Segmentation, Email Automation, and Experiences & Special Offers

In a world where 70% of diners never come back, 7X's ability to boost repeat visits will be immediately felt on operators' bottom lines, with research showing that it is 7 times more cost effective to retain an existing customer than to acquire a new one – and that increasing retention rates by just 5% can increase profits by upwards of 95%.

for about 327 million victims, compromised data may include names, addresses and passport numbers

"they should have been able to isolate hackers back in 2015."

Currently many companies opt for inadequate data security because it's cheaper than the consequences of a data breach,"

The U.S. Green Building Council (USGBC) estimates hospitality’s annual footprint to total around $4 billion in energy use, 1.2 trillion gallons of water and millions of tons of waste. The global hotel sector, comprising some 175,000 hotels, offering 16.4 million rooms worldwide and generating revenue in the region of $550 billion last year, accounts for around 1 percent of global emissions, on its own

Hospitality is a competitive marketplace and sustainability is now increasingly mainstream – partly because social responsibility and the environment are becoming more of a focus area within the corporate world.

“For meeting planners looking to recommend a hotel or venue destination, sustainability issues are increasingly going to be on the table as part of the decision-making process.”

Three years ago, business software maker Oracle acquired Micros, a hotel and restaurant technology company, for $5.3 billion in cash.

Micros was the market leader. More hotels used Micros’s software to check in and check out guests than any other company’s reservation management software.

Oracle found the integration of Micros tough sledding in a few ways. Execution of the merger did not meet the expectations of many hotel customers.

It’s been over 40 years since direct deposit was introduced, arguably the last major development in the payroll world. It’s amazing to think that, with the speed of technological innovation these days, you have to go so far back to find the most recent payroll innovation that had such a significant impact on both employees and employers.

technology has infiltrated the payroll landscape in recent years, innovating time reporting and flexibility in pay. Payroll is also being forced to adapt to a workforce comprised heavily of two types of employees: those who require immediate income, and millennials and Generation Z workers.

Paycards According to a 2017 FDIC national survey, 25.2% of U.S. households are “unbanked” or “underbanked.” Those who are “unbanked” do not have any traditional banking relationship (i.e., a checking or savings account), while those who are “underbanked” have a financial institution account but also obtain services from providers outside the banking system.

Companies embracing ecommerce marketing strategies are experiencing rapid growth.

ecommerce is replacing the need for in-store retail experiences.

Using personal online data

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he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:

84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.