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boyan yuan

How Technology Can Lead to a Successful Event - 1 views

blog.certain.com/...can-lead-to-a-successful-event

shared by boyan yuan on 12 Apr 12 - No Cached
  • boyan yuan on 12 Apr 12
     
    This article talks about technology can significantly reduce the amount of time and sweat you invest in delivering a seamless, successful event. Definitely . the planners will always be perfectionists and no matter what tools they have at their disposal, they will always suffer from a last minute panic attack about the seating plan. There are many benefits from effectively using technology to events By using software to help you manage your event, you can ensure that it runs smoothly and that nothing is forgotten.Taking advantage of event planning technology will save you both time and money in the long run. Staying below budget is an important concept to keep in mind when planning any event. You can save a lot of money by managing your budget with software programs that allow you to keep track of all your expenses in one central location. By using technology to manage attendee registration, you can track variables such as fees, food orders and send marketing emails to your list of attendees.Staying organized is probably the single most important aspect of planning a successful event, and the use of technology can alleviate a lot of stress from an organizational standpoint. The events your company puts on are a direct reflection its value, so you will want it to be the best that it can be
  • Wei Ding on 13 Apr 12
     
    I totally agree with you that with the assistance of technology, event planning has become easier than ever before. It can help people stay organized, keep track of details, and make sure no stone is left unturned. Technology can also help people plan, analyze and budget for an event accurately and effectively.
Rui Zhu

Features of KingSmart Hotel Software, Hospitality, Motel, Resort, Apartments, Front Office, Property Management System, Point of Sale, Back Office - 0 views

www.compw.com/Basic_features.htm

features system management

shared by Rui Zhu on 29 Aug 12 - No Cached
  • KingSmart Hotel Software System Setup is a comprehensive, powerful and easy to used tool to make KingSmart HPMS flexible and efficient to configure, this allows people to run their hotel to its maximum capacity.
  • Auto assignment and check in of multiple rooms in one touch of button.
  • By optimising rates, you can increase your profit without any extra efforts.
  • ...2 more annotations...
  • KingSmart HPMS forces the operators always to use the most profitable rates.
  • The built-in email and fax features can be used for cost effective marketing through targeted offers, and send confirmations and other messages to your guests and agents automatically.
  • Rui Zhu on 29 Aug 12
     
    KingSmart is a popular and successful HPMS because of its automatic, flexible, and customised. Similar with most HPMSs, it can be installed in any types of hospitality establishements. At the same time, it can help each departments within the hotel finish their work more efficiently. It can cover all aspects of daily operation in a hotel such as reservation & registration, group handling, yeild management, sale & marketing, housekeeping modules, revenue management, and so on. Among these aspects, I think some of its applications are more necessary in modern hospitality environment. First of all, KingSmart allows us to run a hotel in its maximum capacity through its powerful, comprehensive, and flexible tools. In addition, managers can increase the profit without any other efforts except using this smart system. KingSmart can force the operaton toward the most profitable rate depending on some marketing strategies installed by managers before. All of the other works are processed by KingSmart automatically. Another automatic application of this system is that it can assign and check in of multiple rooms by one touch of button. In my opinion, it is more important for group reservation of different preferences and behaviors. At last, it establishes a connection between the hotel and customers. Through sending some emails or messages, the hotel can target and keep some loyal groups easier. In a word, KingSmart has so many common benefits with similar softwares and some of its own advantages. It is a good choice for hotels, resorts, and other hospitality properties.
Carolina Villa

Future Of Ecommerce Article - Internet & E Commerce Ecommerce Articles - 1 views

www.1888articles.com/ture-of-ecommerce-0100758.html

ecommerce

shared by Carolina Villa on 04 Feb 12 - No Cached
  • Future of ecommerce
  • Ecommerce commonly known as (electronic marketing) e-commerce or Ecommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
  • TechnologyTechnology is the most important factor in Ecommerce rapid growth
  • ...8 more annotations...
  • Ecommerce was totally dependent on computer technology just a decade ago, but not now. Mobile phones and handheld PCs can access internet just like PCs do.
  • EasinessAnother major factor is easiness.
  • Competition between Ecommerce (online sellers) is so great that you could order anything with same day delivery option.
  • Price FactorPrice is another factor you can compare prices with rest of the world
  • Safety / GuaranteeAlmost every online seller provides safe product delivery guarantee.
  • Online Gift ShopsOnline gift shops are one of the best domains of Ecommerce.
  • You can book gifts like flowers, cakes, perfumes, stuffed toys, mobile phones etc and send it to your loved ones in anywhere in the world.
  • With time Ecommerce graph will keep inclining as it exploits the nature of human psychology like comfort ness, easiness and tension free shopping.
  • Carolina Villa on 04 Feb 12
     
    E-commerce is based on the process of buying and selling products or services on the internet or other computer networks. Ecommerce rapid growth in these last years can be accounted to very important key factors, such as: Technology, thanks to this important factor now computers are not the only way for ecommerce, you can also use mobil phones and handheld PCs to make any transaction. Easiness, is another important factor, thanks to it you can order anything with the same day delivery option. Price factor, with ths option you can compare prices with the rest of the world so you can decide which is more convenient for you. Safety/Guarantee, online sellers provide safe product delivery guarantee. Online Gift Shops, you can book gifts like flowers, cakes, perfumes, stuffed toys, etc. and send it to your loved ones anywhere in the world. Thanks to their focus on comfort ness, easiness and tension free shopping ecommerce will keep going further and improving their sales.
  • Wei Ding on 04 Feb 12
     
    Yea, I agree with you. Ecommerce proved its significant based on the fact where time is important. In the commercial markets, time plays an extremely important role to both the business and consumers. From the business perspective, with less time spent during each transaction, more transaction can be achieved on the same day. As for the consumer, they will save up more time during their transaction.
Christina Eveillard

Facts about Wireless Cell Phone, Electronics Recycling for Charity Benefits - - 1 views

www.recyclingforcharities.com/reless-recycling-articles3.php

recycling

shared by Christina Eveillard on 10 Feb 12 - No Cached
  • Christina Eveillard on 10 Feb 12
     
    All about  Mobile Wireless Cell Phone Recycling This articles states how  people know everything about using their cell phone, such as taking picture, recording and dialing but when it  comes time to dispose of the cell phone they are clueless of what to do . Knowing how to dispose of one's cellphone is very important  for our health because improper disposal of one's cell phone  can lead to the intoxication of the ecosystems due to all the  toxins that our cell phones contains such as lead, mercury, arsenic, cadmium, beryllium,  antimony and nickel. Taking in consideration that most used cell phones can be refurbished, it is important that we use proper disposal process so the cell phones can  be fixed to be given at a better price in third world countries or even if they cannot be fixed, manufacturers can  use the materials that are still good  to make a new cell phone instead of working with raw material to make new cell phones. If  one doesn't know how to dispose of their cell phones properly  they can always give the  to a " Recycling for charity" because these programs  dispose properly of used cell phone and therefore reduce  the toxicity of our landfill.
  • Wei Ding on 11 Feb 12
     
    It is true that most used cell phone can be refurbished for future use. We should aim to go green and make most cell phones restored to full function faster and economically.
galca008

Green IT | Green Hotelier - 1 views

www.greenhotelier.org/...green-it

green technology Hospitality

shared by galca008 on 07 Feb 18 - No Cached
  • With the world becoming ever more reliant on IT, from computers and laptops to smartphones, the issue of how you make it more sustainable, in terms of reducing energy requirements and electronic waste, becomes ever more pressing.
  • In 2010, it was estimated that 360 million computers were manufactured. A computer is one of the most resource-intensive pieces of equipment, requiring over 10 times its weight in fossil fuels to make
  • The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time. Computer Aid International About 2% of the world’s total energy is consumed by building and running computer equipment. BBC Office equipment is the fastest growing energy user in the business world, consuming 15% of the total electricity used in offices. This is expected to rise to 30% by 2020. In the UK, the cost of running this equipment is estimated to be around £300 million annually and rising each year. Carbon Trust 200 million computers and 550 million mobile phones reached the end of their life in 2008.  Computer Aid International 50 million tons of e-waste was generated worldwide, but only 13% was recycled. US Environmental Protection Agency Reusing working computers is up to 20 times more energy-efficient than recycling them. Computer Aid International
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  • A data centre is a facility used to house computer systems and their components, and it can be far and away the biggest contributor to an organisation’s carbon footprint. A data centre’s life expectancy is relatively long so it is imperative it is built to the highest standards in terms of efficiency as any excess energy use will lead to significant cost implications over the years.
  • 1. Build the most energy-efficient data centre possible. This will save energy and costs over its lifespan. 2. Only get the data storage capacity that is currently required and forecast for the lifespan. Many data centres have excess capacity that burns energy (and therefore costs) unnecessarily. Don’t have servers or equipment that will not be used. 3. Cooling data centres. Traditionally cooling has been done by air circulation, which is very inefficient. Larger data centres already use other technologies to cool more efficiently, such as water cooling. 4. Virtualisation technology. Improve your system’s resource utilisation through virtualisation technology. Virtualisation is the creation of a virtual (rather than actual) version of something, such as an operating system, server, network, etc. and allows a single user to access several physical devices on one terminal. A computing device dedicated to an individual member of staff or allocated for one software application is highly inefficient and expensive. Virtualisation consolidates resources, requiring less power and cooling. 5. Consider cloud computing. This is a location-independent IT service, typically available over the internet, where shared servers provide resources, software and data to computers and other devices on demand, increasing IT capacity and capabilities without an organisation having to invest in new infrastructure. Keeping data virtually, or “in the clouds”, means less information stored on IT systems and therefore less energy being used to run the systems. Systems such as BT’s Virtual Data Centre, a hosted data centre that enables businesses to create, deploy, monitor and manage their own service through a self-service portal, claim to offer savings of up to 40% of the total cost of running one’s own data centre as well as reducing the space required, the level of emissions produced and the power consumed.
  • 6. Measure and monitor power usage. Once you know what’s using the power, focus on why and whether it’s possible to reduce consumption.
  • 1. Upgrade. Before buying new, investigate options to upgrade with the latest energy-efficient components to extend appliances’ working life and efficiency. 2. Green labels. Look out for the certification labels denoting more energy-efficient equipment, from Blue Angel in Germany to TCO in Sweden and Energy Star in the US (see below). 3. Screens. Opt for flat screen monitors, which reduce energy use by over two-thirds. 4. Get the right equipment. Consider your information technology needs against the tasks required. For example, laptops may be a better option in some circumstances because they have been developed to be energy-efficient and generally match the computer to the task required. Remember: not all staff have the same needs. 5. Consider running costs. Look at the life cycle costs, not just the purchase cost. Take note of running and standby costs of equipment. These can vary enormously.
  • Top 10 Tips to reduce running costs of office equipment (source: Carbon Trust) 1. Computers. Activate energy-saving features. In fact, most office equipment will have these features, so make sure they’re activated. 2. Standby features. Introduce a policy to activate standby features, don’t assume employees will do it. 3. Turn it off. Buy seven-day timers. These can save up to 70% on energy costs. 4. Monitor and manage the equipment that is peripheral to computers, such as speakers, printers, etc. and consider installing intelligent switch-off solutions. Printers can consume 30%-40% of their peak power demand when idling between printing and standby modes, so minimising this can produce cost savings, reduce heat output and increase its operating life. 5. Educate your staff. Consider a screen saver with an energy-saving message. 6. Rationalise your equipment via networking to reduce the number of printers (for example) in any office area. 7. Printers Use only black and white for internal documents and colour only when absolutely necessary. Consider the benefits of inkjet printers v laser printers. Inkjet energy use is much lower than that of a laser printer. Encourage staff to use print preview functions. Set default printing mode to double-sided. Use lower-specification printers, such as inkjets, for internal documents and encourage staff to use these for day-to-day use.
  • 8. Photocopiers High volume copiers use more energy so should be used sparingly. Use low melting point inks (available from stationery suppliers). Encourage staff to copy in batches to increase standby time. Stick to black and white copiers and only use colour when absolutely necessary. Set default copying to double-sided. 9. Invest to save and purchase only what you need. 10. Don’t forget to motivate staff. Keep repeating the message of the importance of energy saving in ways that they can understand (for example, a computer monitor switched off overnight saves enough energy to microwave six dinners).
  • WEEE (Waste Electrical and Electronic Equipment), or e-waste, is the term used for old or disposed electronic equipment. It covers both the toxic and valuable materials found in appliances. The most important lesson is to reuse, not recycle. With so much e-waste, and electrical devices such as computers and flat screens often being replaced well before the end of their shelf life and ending up in landfill, it’s imperative that the most is made of these materials by reusing them productively.
  • Options to investigate when trying to reduce e-waste are: 1. Can you upgrade your equipment with new energy efficient components? 2. Can it be used by someone else in the company? 3. Can it be given to a charity? (Note: charities must be registered to take WEEE.) 4. Will the manufacturer take back the old equipment and reuse parts in new products?
  • Developments on the horizon include: 1. Smaller, more efficient processors. The continuing development of microprocessors means a mobile phone can have around the same computational power as the average desktop computer back in 2000. 2. Memristors. Electronics giant HP is in the process of developing “memristors” (see photo above), which have greater memory storage capacity while requiring less energy and space. They are due to be on the shelf in about three years. 3. Specialist data centre design. Siemens recently launched its transformational Data Centre Solution, a groundbreaking strategy in data centre energy-efficient design and operation. It claims the system, which uses virtualization and efficient power and cooling, offers many benefits for businesses, including up to 50% energy savings through ground water cooling and IT costs reduced by 30%. 4. Outsourcing. Hotels of all sizes are starting to view IT outsourcing as a viable option to gain flexibility and reduce short-term costs and increase transparency of cost structures and processes. 5. Optimisation of resources. This will become a necessity either through virtualisation, networking or cloud computing. 6. Water cooling. IBM is currently working on a supercomputer that is cooled by water (a given volume of water can hold 4,000 times more waste than air), which claims to be 50% more energy efficient than the world’s leading systems. The Aquasar stacks many computer processors on top of each other with cooling water flowing between each one. IBM’s Dr Bruno Michel told the BBC in November 2010: “We plan that 10 to 15 years from now, we can collapse such a system into one sugar cube — we’re going to have a supercomputer in a sugar cube.”
  • galca008 on 07 Feb 18
     
    This is a great article that provides tips on how to use green practices within the IT realm. It starts by giving statistics on how much energy can be consumed by equipment, and also how much electronic waste can be done when not reusing or recycling such equipment. There is tips on how to increase efficiency with your technology and also providing tips on how to properly purchase needed equipment. Another set of tips covers reducing the running costs of office equipment and reducing e-waste by the 'reduce, reuse, and recycle'. Lastly, developments for green technology and equipment are provided for us. My opinion is that this article is very informative and should be read by all hoteliers to look into and apply the tips given. Showing the statistics paints a great picture for the reasons why we should be going green with technology.
jwilc019

Hospitality Industry Turns to Tech to Lure Guests Back - WSJ - 2 views

www.wsj.com/...o-lure-guests-back-11596636001

shared by jwilc019 on 26 Aug 20 - No Cached
  • At RLH, “We’ve prioritized anything that has to do with automation,” Mr. Edwards said.
  • A key on your phone, voice-activated digital assistants that can order fresh towels, electrostatic sprayers—hotels are piling on tech workarounds to keep guests safe from Covid-19
  • U.S. hotel companies are doubling down on automation and fast-tracking technologies such as digital room keys and voice-activated digital assistants to minimize contact between guests and hotel staff amid the coronavirus pandemic.
  • ...3 more annotations...
  • any recovery could depend on how safe guests feel.
  • Guests can use the AI-based devices to control the lighting and operate the television, while avoiding touching light switches and remote controls.
  • “The reality is the pandemic has impacted all of our staffing levels and budgets and forecasts,” said John Edwards, chief information officer at the Denver-based company, which is also known as Red Lion Hotels Corp.
  • jwilc019 on 26 Aug 20
     
    This article focuses on the ways AI and automation can help the hospitality industry get back on track by helping guests to feel safe while they travel during the COVID-19 pandemic. By using different software guests can have a contactless check-in, request digital room keys, use AI based devices to control lighting/TV and/or make housekeeping/front desk requests, and housekeeping can use electrostatic sprayers to help mitigate the chances of guests contracting or spreading COVID. It notes the losses in revenue and occupancy by several major hotelier groups, especially some Las Vegas properties, as well the high number of furloughed employees that COVID has caused while showcasing ways that hotel groups can help get back on track by easing the fears of guests. It offers data to show that through these technologies, guests are returning because the feel their safety concerns have been addressed. comment by Jwilc019 " https://diigo.com/0ica77
smend120

Advantages Of Cloud Computing For Hotel Industry - 5 views

www.hotelogix.com/...d-computing-for-hotel-industry

Hospitality Hotel Technology Cloud-Computing

shared by smend120 on 21 May 20 - No Cached
    • abroo041
      abroo041 on 21 May 20
       
      This article is discussing the benefits of using cloud computing in the hospitality industry, specifically, in hotels. With all cloud computing, the biggest overall benefit is that users no longer have to stress over attempting to maintain their data on their own. This article also goes into detail on how cloud computing can cut costs, improve guest experiences, promote direct booking, and allow industry professionals to work remotely.
  • Now, businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS)
  • ...33 more annotations...
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin.
  • also shortens the project time resulting in costs cutting and higher productivity.
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
  • cloud computing has transformed businesses
  • hospitality industry, cloud computing has done wonders
  • reshaped the structure of the industry
  • from increasing operational efficiency to lowering the management costs.
  • better guest experience and increase the revenue of the property.
  • ringing down costs like energy, hardware and operations
  • increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time
  • hotel check-ins can be done from smartphones or tablets
  • cloud computing has transformed businesses
  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • Over the past few years, cloud computing has transformed businesses from across the world, irrespective of their industry. Today, the demand anytime, anywhere access has skyrocketed, and cloud computing is delivering just that — all you need is an internet connection with good bandwidth.
  • businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
  • Advantages Of Cloud Computing For Hotel Industry
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations. The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin. Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity. Hence, if you shift your software services to the cloud, your hotel business would witness a significant number of opportunities.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk.
  • Direct Bookings Are Made Easy With Cloud Computing
  • There was a time when hotels used to payout huge commissions for bookings to the online as well as offline travel agencies. However, with the increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time. Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible When you as a hotelier is not present in the property, managing the operations gets a little tougher. However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • kenziemoody on 23 Sep 20
     
    Cloud computing makes sense to work business in a cloud setting. The article states that Cloud computing has "transformed businesses" throughout the world. We learned that a disadvantage of Cloud is the dependence of Internet connection. With Cloud computing, you can share and store data. This can be a better way to run business. We have learned that Cloud computing is more scalable, secure, and reliable. Cloud computing cost less, and you can pay for what you need. Cloud you can customize what you need, to your specific needs. The article even mentions it "lowers management costs." Unlike unintended PMS, which can require maintenance, and be highly costly. We discussed in our video lecture from this past week, how hotel check-ins are being done from smart phones- as this article includes. This is beneficial for enhancing guest experience, and increasing the speed of check-ins. Travel agents have their own way of how they conduct themselves, their business, and the services he or she provides. However, the article shows how with Cloud computing, you would not need to depend on travel agents. Furthermore, Cloud computing can increase sales and revenue for a hotel property. Cloud computing is replacing traditional PMS system's and have a multitude of benefits.
  • garz14 on 14 Mar 21
     
    Hoteliers today are joining in on the trend of the use of cloud computing. Some benefits of cloud computing include the increase of operational efficiency, lowering management costs since the hotelier only pays for what they demand. Energy costs and hardware operation costs are also decreased. It allows for hotel check ins to be done via smart phones and tablets and not just at the front desk upon arrival, and it also allows for hotels to not have to rely on travel agents all the time for bookings which saves them having to pay commission to travel companies.
  • smend120 on 05 Sep 22
     
    No matter the industry, cloud computing has changed organizations all around the world in recent years. Today's need for access at any time and from any location has soared, and cloud computing is supplying it. All you want is a reliable internet connection. Businesses might choose a cloud service that would store their data in safe data centers rather than burdening themselves with traditional in-house servers to store data. At all levels, cloud-based services are now taking the place of outdated and conventional technologies. Many hospitality firms now use cloud computing services offered by infrastructure as a service (IaaS), software as a service (SaaS), and platform as a service (PaaS). And they are all fired up with the incredible benefits of cloud computing. Cloud computing can benefit hoteliers by driving down costs like energy, hardware, and operations. Your hotel's requirement for hardware overload is decreased, which significantly lowers your electricity costs. The hotel sector uses cloud computing to speed up projects, which reduces costs and increases efficiency. An efficient and effective hotel PMS will help you to ensure that your guests receive a first-rate experience and will provide the hotel employees with the best set of management capabilities. Another benefit of cloud computing is that it frees your personnel from stationary terminals, allowing them to work more independently and productively. Due to the cloud, guests may now check in at hotels using their smartphones or tablets as well as the front desk. Working remotely is possible thanks to cloud computing in the hospitality sector. Managing the business becomes a little more challenging when you, the hotelier, are not on the premises. However, putting your hotel management and operations in the cloud gives you the flexibility to access and operate on them from any location in the world.
Yingjie Cao

Cutting-Edge Audience Feedback - Meetings And Conventions - 0 views

www.meetings-conventions.com/...a38408.aspx

Meetings Technology

shared by Yingjie Cao on 20 Oct 12 - No Cached
  • Audience-response systems (ARS) have become more sophisticated and portable, allowing presenters to ask questions on the fly and attendees to get involved in a program's content.
  • You can use it for surveys and evaluations. You can use it to engage attendees. You can use it for gaming. You can collect valuable information that you can publish after the event. You can grab it all with one tool
  • Devices also can be individually assigned to attendees to count attendance for crediting purposes
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  • the IML Connector has a more powerful microphone, eliminating the need for a fleet-footed helper to run the mike around the room. An extra feature is a speaker, allowing attendees to listen to simultaneous interpretation through the handset or headphones.  
  • No computer is needed when the devices are paired with the handheld base unit, called the Reply Solo, which gathers the answers and displays the results.
  • Each transmitter has a small LCD screen that indicates which answer the attendee has chosen.
  • As long as Wi-Fi is available, responses to Poll Everywhere surveys also can be sent in by laptops, iPads and iPod Touches. And answers can be tweeted and still come straight into the presenter's PowerPoint slides in seconds
  • Yingjie Cao on 20 Oct 12
     
    Technology absolutely plays important role to facilitate meetings and conference running smoothly. The Audience-response systems (ARS) ease the communication between attendees and speaker, which encourages the engagement from participants. As one big goal of meeting and convention is to bring people together and let them know each other, technology like ARS is essential for a successful meeting. According to most planners' experience, it's really annoying to pass around the microphone when somebody wants to ask question. The new microphone function is also added into ARS so that attendees can ask question without waiting for passing the microphone. In addition, ARS can track attendance for crediting purpose. As long as WiFi is available, surveys can be sent by laptops, iPads and iPod touches.
delaneyverger

Thinking Outside the Vendor RFP Process in Hospitality Digital Marketing | By Jason Price - 0 views

www.hospitalitynet.org/...4067389.html

vendor rfp process request for proposal hospitality hotel business tech technology i.t. i.t. investment

shared by delaneyverger on 21 Sep 16 - No Cached
  • Some believe the vendor RFP process allows a hotel company to pick the most qualified service/product provider through an unbiased decision process. Perhaps this is the case for commoditized supplies or services (housekeeping supplies, linens, laundry, etc.) where the RFP process allows for comparing the proverbial "apples to apples."
  • At a typical hotel, who is equipped with the latest best practices in digital technology and marketing to sufficiently and adequately prepare a vendor RFP? Very few hotel companies have the bandwidth and depth of knowledge to adequately identify the digital needs of the property. Nor can they convey the property's needs and wants in the digital space and where it needs to be in 6, 12, 24 and 36 months from now. Lastly, who at the property can afford to devote considerable time to research and prepare a vendor RFP that asks the right questions, conveys the right objectives and provides a solid framework for evaluating and comparing one digital technology and marketing firm to the next?
  • On the hotel side, the typical vendor RFP process easily takes 50+ hours from beginning to end. On the digital technology and marketing vendor side, time to review, respond, and present takes upwards of 25-40 hours. Typically, three vendors compete and with all parties combined the entire RFP process will cost upwards of $15,000-$20,000. Beyond the cost, this process consumes the time and energy of multiple people and departments on an average of every two years for the hotel company.
  • ...6 more annotations...
  • The traditional vendor RFP process is not suited for evaluating and choosing a digital technology and marketing partner who will be entrusted to guide the hotel in maximizing revenues from the most important distribution and marketing channel in hospitality: the direct online channel (i.e. the property website). Such an RFP process is typically riddled with contradictions and self-selecting biases, and also represents an antiquated method unsuitable for a fast-paced digital world
  • The traditional vendor RFP process cannot provide answers to crucial questions concerning familiarity with industry's best practices, strategic approach to digital marketing technology and marketing, digital technology innovativeness, quality and depth of direct online channel consulting services, etc
  • Common observations on the RFP experience: It serves as a tool to fulfill administrative requirements or to simply "shop around" when in fact the digital marketing/technology firm has already been privately selected. On paper, every digital technology and marketing firm can present itself at its best and can creatively diminish any weaknesses or embellish any strength. The hotel does not know what questions to ask to get to the heart of what the hotel needs. Digital marketing and technology firms can easily make promises and fall short on delivery and meeting expectations. Over-promising and under-delivering has become modus operandi for a number of players in the industry. Properties can get carried away and request proprietary information like methodologies, access to code, and design work as part of the vendor RFP.
  • Some hotel companies never follow up and leave the evaluated vendors in limbo. Oftentimes hotel companies do not give the digital marketing firm adequate time for proposal development, which demands further use of resources or the delay of other key projects. When management changes, the hotel company is more likely to go into a vendor RFP without evaluating the results and contributions of their current vendor, which can disrupt existing relationships and potentially impede the successes to date. Given the arduous process of the vendor RFP process, there could be a sense of entitlement on both sides that could result in a mutually caustic relationship from the onset.
  • Digital agencies may propose lower costs to win the contract and introduce additional fees later only leading to resentment and regret. Hotels will often push needs beyond the original scope in the vendor RFP and use the proposal as leverage to get more services without paying. Not all digital agencies are the same but as mentioned, any agency can demonstrate on paper its superiority to solve any problem and deliver any service. Behind the scenes an agency can outsource and end up costing the hotel twice what is originally proposed in additional fees.
  • Not all digital agencies are the same but as mentioned, any agency can demonstrate on paper its superiority to solve any problem and deliver any service. Behind the scenes an agency can outsource and end up costing the hotel twice what is originally proposed in additional fees.
  • delaneyverger on 21 Sep 16
     
    This article discusses how the traditional vendor RFP (Request for Proposal) model is no longer the ideal way to integrate the right technology marketing that a hotel needs. The traditional vendor RFP model is time-consuming and expensive, and with the way that technology is constantly expanding and changing, hotels need to stay up-to-date with technology more and more frequently, which can mean this process is wasting time and money on an ever-increasing scale. Furthermore, it is not always an accurate indicator of the kinds of technology a hotel might need, especially what a hotel might need in the future, and it is difficult to determine who would best be capable of knowing what the property will need or what exactly to ask for in an RFP. The article talks about three alternatives to the traditional model: the Scorecard model, the Digital Marketing Partner Interview model, and the Trusted Partner model. With the Scorecard model, hotels have a checklist of things they need and can check off each point from each potential vendor. With the Digital Marketing Partner Interview model, which is similar to the traditional vendor RFP process, except that the interview focused on finding a Digital Marketing Partner that aligns with the hotel's management philosophy, values, and culture in order to find the right partnership. With the Trusted Partner model, the hotel works with one particular company with whom they share common goals and objectives, and they work together to solve problems and adapt new technology as the hotel's technological needs are manifested over time.
Charlesque Moses

HFTP's Guestroom20X features technologies from VingCard Elsafe and Axxess Industries, among others - 0 views

www.securityinfowatch.com/...g-the-hotel-room-of-the-future

shared by Charlesque Moses on 05 Aug 12 - No Cached
  • Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience.
  • While they are at the door, guests will find Axxess Industries’ IP Video Intercom. It replaces the more commonly used peephole
  • Shea said security technology has been a long-time development, but not implemented in hospitality – until now.
  • ...5 more annotations...
  • Although these enhancements are beneficial to hotels worldwide, some wonder whether hotels are buying the technology and ultimately, implementing them.
  • the future of hotel technology is unclear, but moving forward requires a certain factor.
  • HFTP calls the developments showcased in the Guestroom 20X , “game-changing for the hospitality industry, opening a new avenue for delivering personal guest services efficiently and with ease.”
  • We’re seeing a technological revolution in hotels,”
  • A final security enhancement to the guest room is Ovation Networks’ EcoManaged, an energy management system. With Wi-Fi monitoring, the system measures and detects CO2 in the room and adjusts the room temperature as necessary.
  • Jenna Wieland on 05 Aug 12
     
    Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience. As the organization Hospitality Financial and Technology Professionals (HFTP) prepared the 2012 guestroom exhibit Guestroom 20X for last week's HITEC tradeshow, the group sought new ways to make the room more modern, efficient and self-serviced.
  • ...4 more comments...
  • Jenna Wieland on 05 Aug 12
     
    As we can see technology is rapidly making its way into our field. This article explains how technology implemented in the guest rooms allow the guest to have a more personalized experience and feel that there belongings are also secure in the hotel. "The key thing is to provide something that's valuable to the person that uses it, the person that administers it and the person that supplies it," said Shea, whose firm's technology is one of many showcased in the futuristic room. This is very true considering that technology is not cheap and a lot of money has to be put into this new technological wave, but the consumers seem to be paying the money. Overall, technology is changing our industry and our companies either have to embrace it, or be left behind.
  • Kassandra Baumgardner on 15 Feb 13
     
    According to this article, hotels are coming up with new and more secure ways to make guests feel safe and comfortable. This can be extremely important for women traveling alone, or people with children. This article describes several new security features that can be added to hotel rooms that serves guests efficiently and with ease. The first new technology device is a Mobile Key Solution. Guests will be able to receive their room number and room key via their mobile phone or computer allowing them to bypass the front desk altogether. Also, at the door, it is equipped with IP Video Intercom that can replace the peephole. This intercom can routed to any device in the room and it can be accessed using mobile phones. Also inside the room is a high-tech safe that features four unique solution for providing extra security. Other security features are sound recognition smoke alarms and CO2 detectors. Right now, technology companies are ready to install new products, but there is question as to whether hotels are buying the technology. It is my opinion that as technology continues to advance, security will have to advance as well. Security for guests information, and personal safety will have to increase. More advanced room key technology is definitely a priority. There are too many issues with room keys and this can be a giant security issue. It is my opinion that we will start to see new security technology entering hotels in the near future.
  • Xiameng Zheng on 20 Mar 13
     
    High-tech security products and hotel rooms can enhance the guest experience. The article introduced some new technology related to the hotel room security, including the door's Mobile Key Solution lock, RFID and mobile-friendly NFC technology, Axxess Industries' IP Video Intercom instead of the peephole. What's more, with IP connectivity, guests can answer the intercom using their mobile phones, also the new generation safe with RFID contactless, electronic lock. The most inspired tech is the Ovation Networks' Eco-Managed, an energy management system. With Wi-Fi monitoring, the system measures and detects CO2 in the room and adjusts the room temperature as necessary. With all these new technology integrations, guests security can be more insured and personalized, and provide hotel customer quite new experience.
  • Yuting Peng on 23 Mar 13
     
    New technologies poised to change guest experience. Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience, they are making the room more modern, efficient and self-serviced. As we can see, the future of hotel technology is unclear, but moving forward requires a certain factor. In a hotel room, first and foremost, the guests will be able to open the door's wireless software, in this way, they will securely receive their room number and room key and makes it easy for them to check-in or check-out. In addition, guests may answer the intercom using their mobile phones. And they will feel more safe with the electronic lock to provide anti-cloning technology. Finally, guests will notice the SafeAwake Smoke Alarm Aid, it will alert guests when a smoke detector is activated which will give guests much more safe. Although these enhancements are beneficial to hotels worldwide, some wonder whether hotels are buying the technology and ultimately, implementing them. The technology is changing, the customers are embracing.
  • Siyu Ma on 25 Mar 13
     
    Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience. As the organization Hospitality Financial and Technology Professionals (HFTP) prepared the 2012 guestroom exhibit Guestroom 20X for last week's HITEC tradeshow, the group sought new ways to make the room more modern, efficient and self-serviced.
  • Charlesque Moses on 10 Jul 13
     
    This article covered information on the projected security of the future in hospitality. The Hospitality Financial and Technology Professionals (HFTP) were working on developments that they planned to showcase in the HITEC tradeshow last year. These developments, collectively recognized as the Guestroom 20x, were expected to make hotel rooms more efficient and modern. These developments included obtaining rooms and keys without front desk interaction, video intercoms to replace peepholes, reinforced room safes, and a smoke alarm aid to properly alert guests in case of fire. There were also talks of an energy management system in the rooms included. The developments seem to be a start towards a changing way of hospitality. I believe that these developments are great options for hotels in the future. Of course, there are always risks that must be recognized. These risks could even be the downfall of the developments. Technology's ability to fail or malfunction is too constant at this time. System glitches, hacking possibilities and power outages could inconvenience these developments as well as inconvenience the guests at the hotel that use them. My main concerns lie with the option to obtain rooms and keys through PCs and mobile phones, the smoke alarm aid and the energy management. One technological failure could cause any of these to cease operating, which means that guests could be locked out of their rooms, in danger if there is actually a fire (or inconvenienced because of a malfunctioning alarm), or inconvenienced because of a nonworking room temperature gauge. These issues could lead to many problems for the hotel that hosts these developments. So, the companies should analyze these issues before installing these developments.
LU DENG

11 Green Hotel Projects Proven To Save Money | Green Lodging News - 0 views

www.greenlodgingnews.com/tel-Projects-Proven-Save-Money

green hotel

shared by LU DENG on 21 Sep 12 - No Cached
  • Bathroom Light as Night Light
  • Guests frequently leave bathroom lights on as night lights. Assuming this happens on a regular basis, or about eight hours per day, it will cost an additional $50 per room per year to operate this light. We suggest installing a motion sensor in each bathroom.
  • Storerooms generally have one or two 100-watt incandescent lights that are frequently left on continuously. When these lights burn all hours, it will cost the hotel $60 to $120 per year per room in wasted energy. We suggest installing either a motion sensor, or simply placing a sign telling employees to turn off the light.
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  • many managers leave these lights on for decorative purposes when the pool room is closed. Turning these lights off for eight hours every night will save approximately $250 per year.
  • Small indoor swimming pools are usually provided with two 500-watt incandescent underwater lights.
  • most rooms provide four table or wall-mounted incandescent lamps. Typically, these are 100-watt incandescent bulbs. When they are left on for four hours per day, the energy cost is $50 per year, per room. We suggest changing these lights to CFLs or LEDs.
  • If, despite the natural light, lights are turned on continuously in stairwells, it will cost $200 to $300 per year per stairwell depending on the number of floors in the hotel.
  • We suggest installing motion or occupancy sensors to light hallways and stairwells.
  • Assuming the presence of ten 400-watt high-pressure sodium lamps, operating these lights just one hour too long in the morning and in the evening will cost the hotel owner an additional $250 per year.
  • To realize the full savings, we suggest to first make sure the lights are hooked to a daylight sensor (although most parking lot lights are).
  • LU DENG on 21 Sep 12
     
    This is an interesting article that teaches us eleven useful methods to be energy efficient in running hotels. According to authors' experience, it is not unusual for hotels to save $10,000 to above $30,000 per year, per property, by employing the right measures. For me, I like the lights saving part which can be simple and effective. For instance if we install a motion sensor in the bathroom per suit, it can help to keep the lights off when no one uses it and this can save at least $50 per room per year. For the decorative using lights, like the night pool lights, if we turn it off, we can save at least $250 per year. We can also install motion or occupancy sensors to light hallways and stairwells. Besides we can control the parking lot lights to a saving of $250 per year.  Energy saving methods can be everywhere and if we pay much attention to details of energy usage, it puts money in hotels' pockets.
  • Jenna Rashbaum on 21 Sep 12
     
    This is an awesome article. I think that if people would just think a little more when they are using electricity it can save money but when people are staying in hotels the mind set is that they are not the ones paying for the electricity so who cares -- leave lights on all day and leave the TV on all day. There are so many ways to help save money in hotels by putting up lights with sensors in so many locations that really will help the planet as well as help the property save money. Great article!!
da7327

3 Reasons Why Now Is the Time to Upgrade Your POS | Hospitality Technology - 0 views

hospitalitytech.com/-why-now-time-upgrade-your-pos

hospitality business technology POS software

shared by da7327 on 10 Oct 17 - No Cached
  • In particular, cloud-based POS systems can radically improve the way owners manage their restaurant: from scalability to security to ease of use (and not to mention significantly less burdensome subscription costs).
  • Hardware hiccups
  • Not only do cloud-based platforms offer more efficiency, but also more reliability to boot. Data will always be safe and encrypted, and hardware can be easily replaced in the event of damage or failure, leaving these hiccups in the past where they belong.
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  • Unified experiences
  • Today’s restaurant management POS systems still offer third-party apps, but these resources are perfectly implemented into the core POS software, offering a seamless workflow that allows users to access restaurant inventory, sales and other key data at all times, while maintaining an experience that is user-friendly and on-brand.
  • Security, security, security
  • These credentials immediately tell the system which features to enable and which to protect, so no employee can accidentally alter key settings or information.
  • these security measures improve accountability,
  • da7327 on 10 Oct 17
     
    This article introduces three reasons to upgrade POS system. Most restaurant owners think traditional POS system is good enough to use because they already used to the system and it has not bothered their business seriously. Even though there are some malfunction problems on POS machine, they just chose to keep using them. However, below three reasons support why restaurant owners need to upgrade POS system. First, owners sometimes neglect small hardware malfunctions such as fuzzy monitors, printers, or connectivity issue. Yet, it will not be fixed automatically and it might cause the worst scenario which affects business negatively. Not only this reason but also the advantages of cloud-based POS system can give more efficiency and safety. By easily replacing the hardware in the event of damage or failure, information can be stored safely. Second, upgraded POS provides the unified system. Even though it still needs third-party apps, these resources are well unified into the core POS software and owners can operate system seamlessly based on user-friendly, and on-brand manual. Third, it is a security issue. Traditional POS system requires simply login/password combination, but advanced system can be protected with stronger security system such as fingerprint scanner or ID card logins. Therefore, important business information can be secured safely and it can prevent the possibility employee accidentally change key settings or information. To sum up, customers demand is changing fast and technology is developing fast to meet the new trend, so it is the time for restaurant owners to check their POS system and update it when it is needed.
smgarcia

Video Conferencing Event Management Keeps You in Control - VC Daily - 0 views

www.videoconferencingdaily.com/...anagement-keeps-you-in-control

hospitality software event management video conference

shared by smgarcia on 10 Oct 19 - No Cached
  • the job requires you to be onsite, in-person, and everywhere all the time. Dozens of stakeholders need your attention and few, if any, share a location.
  • That’s why video conferencing event management is for you.
  • this cloud-based meeting platform can be integrated into your everyday workflows.
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  • You can even inspect the site of your next sales event halfway across the country
  • You can’t be in two places at once, but with video conferencing event management you can be in six successive locations without leaving your office.
  • Your video conferencing salvation resides in the cloud–the same cloud computing you’re probably already using to access project and event management software
  • all your varied information is stored in one location and accessible from all your devices
  • in place of your CRM, provisional schedules, marketing collateral, and venue plans, is a single video conferencing portal you can use from your desktop, smartphone, or tablet.
  • you can give people their personal facetime and supervise their progress
  • With the right video vendor, you can move from a spreadsheet to email to internal video call to phone call and on to a client face-to-face sit-down with all the effort it takes to click between browser windows.
  • The goal is that every contact you make with both the internal and external elements of your working life become channels within the same workflow.
  • All the data you collect on a client, all the information you have about venue capacities, all the voice of the customer lessons you’ve ever learned are stored and analyzed here as well.
  • you can combine all your existing event management needs with a digital communications arm that lets you turn that knowledge into a flexible and persuasive way of keeping all your stakeholders happy.
  • Since you’re now traveling by video, the three back-to-back meetings you have with stakeholders across the city don’t involve leaving the office, which gives you time for a quick pre-meeting huddle room catch-up with your marketing team.
  • You can even remain at your desk to join the call, while your team in another part of the building meets together in the huddle room. Your notes from this meeting can be pinned to the project file for your upcoming external face-to-face, along with all the relevant data from your integrated event management app.
  • At all times, you can be adding notes to each respective file, sending chat messages to your team, taking photos and recording video, and presenting multimedia examples of some event planning do’s and don’ts.
  • You can’t be in two places at once, but with video conferencing event management, your entire working life can be based in the same platform.
  • smgarcia on 10 Oct 19
     
    Video conferencing is making event management that much easier. Not only does it make meeting to make final decisions and plans regarding an event more convenient, but video conferencing can also be used within an event for out of town participants. In a digital age, apps that can bundle all the facets of planning with meetings is a competitive edge.
rhera004

How Augmented Reality Is Revolutionizing Hospitality Industry (From Inside Out) | ARPost - 0 views

arpost.co/...tionizing-hospitality-industry

technology AR

shared by rhera004 on 04 Jun 20 - No Cached
  • Augmented reality gives hoteliers unlimited potential to engage their guests. Since today everyone is carrying a smartphone in their pockets, you can leverage it to connect with your guests deeply.
  • AR has risen as an essential technology for the hospitality industry recently because it allows it to improve the physical environments and experiences and hence the sales.
  • One way in which hoteliers can use AR to boost their offering is by using interactive elements within their hotel rooms. Such experiences can add value to a customer’s stay at the hotel.
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  • It is high time now for the hospitality industry to consider building gamification apps to engage their customers. You can create games that help customers win discount coupons of the nearby restaurants or theme parks.
  • Using augmented and mixed reality headsets,  such as Microsoft Hololens, companies can show all this information to the manager and employees in real-time.
  • Many hoteliers have leveraged augmented reality to make the hotel environment more enjoyable to customers. For example, one of the leading hotel chains,
  • Augmented reality can help facility managers to increase their engineers’ productivity and decrease costs to keep them safe. Incorporating AR mobile app into EAM and CMMS solutions can help them work more efficiently.
  • Hoteliers can use this technology to create virtual keys that allow customers to unlock their rooms when they come near one.
    • rhera004
      rhera004 on 18 Sep 21
       
      Incredibly important in collecting consumer generated data
  • T
  • history of the city or video traveling guide.
    • rhera004
      rhera004 on 18 Sep 21
       
      Interesting! I think it would depend on how this tool is used. For example, sounds like it would be perfect in a haunted house!
  • explore the hotel and your other establishments.
    • rhera004
      rhera004 on 18 Sep 21
       
      Can be used for scavenger hunts around the property to engage younger guests
  • Beacon technology is all about providing information to customers when they reach a particular location. It works using Bluetooth technology.
  • The CMMS can provide maintenance and service staff with an automated tool capable of preventive maintenance, scheduling inspections, work orders, managing inventory, and retrieval of recorded data. Technicians can enter various instructions explaining how long a task takes to complete work orders, filter through previous work orders, and closeout of the system.
    • rhera004
      rhera004 on 18 Sep 21
       
      Holding maintenance and technicians accountable for completing tasks in the estimated amount of time will save the property more money in the long run.
  • help them to improve their back-office operations.
  • It will help them to increase their revenue by saving maintenance costs.
  • d
  • eliver a great customer experience.
  • he second one is that you can get more insights by integrating the app with CMMS (Computerized Maintenance Management System) or EAM (Enterprise Asset Management).
  • qszero on 04 Jun 20
     
    This article depicts how AR (augmented reality) is being implemented in the hospitality industry to improve the physical environment and experiences the hotels are offering to the consumer. It provides a real time data feed to customers at the right time and place giving great customer service in the end result. Some examples how it is being implemented is that with AR you are able to transport the customer directly to the room they want to explore in real-time and in real retrospective as if they were there. With the creating of AR apps like "Pokemon Go" hotels can create similar games in which it rewards the customers with discounts and other incentives. So with the rise of technology we can definitely look forward to how technology can hep us prior to our choice of booking experience the outcome of what to expect without leaving the comfort of our living room.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
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  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
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  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
kjeewan

Data Security in the Hospitality Industry: Post-COVID Era | LoginRadius Blog - 0 views

www.loginradius.com/...-security-hospitality-industry

shared by kjeewan on 04 Oct 22 - No Cached
  • The frequency of cyberattacks against business databases can be attributed to the fact that the hospitality industry largely depends on credit cards as a medium of payment. This may increase the chances of a hacker receiving access to sensitive information. Investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.
  • databases in the hospitality industry also happen to be the most vulnerable to data breaches.
  • The aforementioned reliance on payment cards can greatly increase the chances of information leaking. However, other virtual methods of payment like online payment and more can create the potential for cyber attacks.
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  • The data collected and the people who can access it differ from country to country.
  • Staff training is restricted to the service aspect of the business. However, training employees to carry out processes in maintaining data security in hospitality like data collection and storage in the right manner is overlooked.
  • This process can involve the addition of two-factor authentication that will protect the data from being accessible to non-employees. This encryption can prevent identity theft.
  • : Employees will require thorough vetting regarding the importance of proper data storage. This training can also work towards reducing the chances of insider attacks as only a few employees will have access to the databases.
  • This includes the addition of firewalls, traffic filters, and network monitors to guard against malware present online.
  • , investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.
  • kjeewan on 04 Oct 22
     
    Personal information collected can range from generic data like names and phone numbers to sensitive data like bank accounts. Databases in the hospitality industry are the most vulnerable to data breaches. Reliance on payment cards or virtual payments can increase the chances of information leaking or potential for cyber attacks. Staff training in maintaining data security is overlooked. two-factor authentication, Employees training to reduce insider attacks, and cyber security measures such as adding of firewalls, traffic filters, and network monitors to guard against malware present online can ensure data security for consumers and the business.
llibe010

Benefits of Point of Sale Software for Hotels - 0 views

www.revfine.com/point-of-sale-software

cloud computing hotel hospitality software technology solution

shared by llibe010 on 03 Nov 22 - No Cached
  • Point of sale software, or POS software, is used as part of a wider POS system and is primarily designed to allow users to process payments from customers. However, at the same time, POS software can be used to automate various parts of the sales process, such as updating inventory information and sales data.
  • For those in the hotel industry, point of sale software can be one of the most important investments, because it can provide staff with a range of tools that can be of benefit to them, and to the business.
  • One of the biggest benefits of using point of sale software within the hotel and hospitality industry is the ability to process payments easily. This includes processing payments of a variety of types, including cash payments, debit card payments, credit card payments, mobile wallet payments, and more.
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  • Point of sale software within the hotel industry is also invaluable for the role it can play in terms of improving inventory management. As an example of this, stock levels on products can be automatically updated as and when sales are processed, meaning employees will always have the most accurate data at their disposal.
  • Another major plus point associated with the use of point of sale software within hotels is centred around the opportunities it provides for upselling, cross selling, and marketing. Upselling and cross selling are strategies for maximising revenue per customer and in hotels, this can mean selling room upgrades or extras.
  • POS software and systems can also help hotels when it comes to employee management and there are a number of ways this can be achieved. For instance, employees connecting to the POS system can be used to monitor when they were in work, when they left, and the amount of hours they worked, potentially making payroll easier.
  • The data gathered by point of sale software can be extremely useful for reporting purposes, making it one of the most vital pieces of hotel technology. Generally, a POS system will automatically track basic performance indicators related to sales and revenue, and hotels can configure software to track RevPAR and similar metrics too.
  • Finally, point of sale software also offers excellent compatibility and integration with other examples of hotel software, with property management systems (PMS) among the most significant examples of this.
  • Point of sale software can be especially useful within hotel restaurants, and within the restaurant industry as a whole, because it allows for smoother transactions, while also automatically feeding back which meals have been ordered. Of course it is also important to stay up-to-date with the various other ways the software is being used.
  • llibe010 on 03 Nov 22
     
    The article discusses the benefits of using POS software in hotels and how POS software can improve revenue generation over time. Some of the key benefits discussed include ease of processing payments, better management of inventory, opportunities to upsell and market different products, improved employee management and more analytical insights. The article further highlights a POS system's ability to integrate with the hotel PMS to further increase efficiency. Current and future trends have also been covered.
jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

www.shopkick.com/...antages-retailers-must-know-fc

mobile proximity marketing advantages disadvantages

shared by jbrit055 on 23 Sep 21 - No Cached
  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
      kmill139 on 23 Sep 21
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
  • ...41 more annotations...
  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
      kmill139 on 23 Sep 21
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  • kmill139 on 23 Sep 21
     
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
  • mmdmd99999 on 20 Jul 22
     
    privacy concerns, complex management, excessive opt-ins, conversion issues
  • jbrit055 on 21 Jul 22
     
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
lande070

Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

blog.beaconstac.com/...-restaurant-marketing-strategy

restaurant marketing beacon proximity tech mobile

shared by lande070 on 18 Feb 18 - No Cached
  • Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
  • 2014 saw beacons taking baby steps into the hospitality industry.
  • But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
  • ...28 more annotations...
  • When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
  • Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
  • people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
  • restaurants use this technology in a different way to engage guests and increase repeat visits
  • The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
  • This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
  • 1. Marketing messaging
  • 2. Delivering tailored menu to loyal customers
  • Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
  • 3. Let your customers know how crowded the restaurant is before they arrive
  • Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
  • 4. Custom pricing for different customers
  • When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing.
  • 5. Get a better insight into your restaurant and bar traffic
  • It’s always an advantage to optimize with data.
  • 6. Allow guests to make mobile payments
  • Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
  • You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections.
  • Deploying beacons around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time
  • With the footfall data from beacons, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
  • If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
  • Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
  • Customers need a compatible app like NearBee or a brand app by the restaurant or bar.
  • Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
  • estimate of the restaurant traffic
  • incentive pricing
  • incentive pricing
  • m about
  • gulsevim on 18 Feb 18
     
    Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
  • ...1 more comment...
  • anonymous on 14 Jun 21
     
    This article discusses how restaurants use beacon-based proximity marketing to help create even more meaningful and engaging interactions with customers. Proximity marketing is most often used in retail stores to bring in customers to the store by offering promotions through push notifications. This article will highlight how restaurants use the same beacon technology as retail shops do, but to achieve different results. Restaurants can use beacons to save time for not only customers but managers and employees as well. Beacon technology provides management with data insights that allow them to deliver better experiences to their customers.
  • avanzado on 10 Feb 22
     
    This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.
  • lande070 on 25 Jul 22
     
    Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
pjohn091

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers an Innovative Way to Reach Guests & Increase Revenues | By Alex Romanov - 1 views

www.hospitalitynet.org/...4050985.html

hotel industry

shared by pjohn091 on 18 Feb 18 - No Cached
  • ction via the guests' mobile devices-only now, it won't be by dialing a number or sending a text message.
  • intera
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers
  • ...15 more annotations...
    • Henrique Rodrigues
      Henrique Rodrigues on 08 Apr 18
       
      The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.
  • hoteliers can also measure the response of their advertisements, and advertising messages can be tailored based on the hotel or advertising partner's needs in real-time
  • this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment
  • The messages are automatically delivered to the guest's cell phone whenever they approach a certain distance (from 3 to 300 feet) of the TV in their room, or any digital signage in the hotel property,
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience:
  • new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction
  • it is clear that the future of hotel marketing is ready to evolve
  • offering hotels and advertisers increased customer engagement, interaction and exclusivity. B
  • y adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media",
  • an exclusive offer, rich media, loyalty promotions and incentives and a great deal more.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers.
  • Two of the fastest-growing marketing channels today are mobile devices
  • cmelendez24 on 18 Feb 18
     
    This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.
  • ...4 more comments...
  • anonymous on 24 Jul 18
     
    This article serves to illustrate the effectiveness of proximity marketing as it is a way for businesses to carefully curate their messages based on customer interactions and in turn increase revenues through specifically targeted advertising campaigns. This digital marketing technique is designed to boost customer engagement and interaction and will enable the company to gain valuable insights to customer behavior.
  • dstic005 on 10 Nov 18
     
    Discussed are the uses of proximity marketing for the hotel industry. The ability to reach guests while on property and informing them of the services that are available as well offering special pricing and other incentives for returning to the property are all useful tools.
  • jfuen093 on 29 Sep 20
     
    MUST READ! This is a powerful summary of proximity marketing - and how it applies specifically to hotels. The article is rich in statistical data on how many guests use their cell phones, have a cell phone and what the opportunities are for a hotel to use this data. Interesting stat - 98% of guests turn on their TV within 5 minutes of entering their room. What a captive way to reach out to your guests!
  • sarahcarniglia on 06 Apr 22
     
    Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.
  • CHARLENE ESCOE BARNETT on 16 May 22
     
    Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.
  • pjohn091 on 12 Jun 22
     
    This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.
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