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mabbate

How to maintain security in the data-driven hotel industry | Hotel Management - 2 views

www.hotelmanagement.net/...-security-data-driven-industry

Security Technology

shared by mabbate on 04 Jun 19 - No Cached
  • It is no secret that customer data is king in the hospitality industry, providing powerful insights to operators that enable them to create personal relationships with their guests
  • Data security is not just a box to be checked, it’s a core component of any business strategy.
  • here are three main types of data collected by hospitality operators: personal data, preference data and transaction data. Personal data includes guests’ basic information including name, date of birth and contact information.
  • ...6 more annotations...
  • The best protection for hospitality operators is to always, first and foremost, make sure all employees know best practices and then move onto external factors.
  • rom there, they can segment who can access what information and put strict permissioning in place to lock down the sharing of more sensitive data.   
  • However, with the rise of cloud access security brokers, companies can now expand the reach of their security policies, using these CASBs to ensure network traffic between managed and unmanaged devices and cloud-based software vendors follows pre-existing protocols, and comprehensive audit logging captures user activity and behavior.
  • First and foremost, before operators can protect guest data, it is crucial that they understand what type of data is collected, where it is stored and how it is used.
  • Cybercriminals are most interested in personal information, like social security numbers, license numbers, and contact information, as well as transaction data and credit card numbers. Being aware of the most valuable information and knowing where it is stored is a crucial first step in keeping it safe.
  • When data is exported and, even worse, shared through insecure channels such as  email or unsanctioned cloud software, whether internal or not, the information is instantly at risk. 
  • mabbate on 20 Jan 23
     
    In this article, you will find several practical applications to hotel data security. The most interesting point was the role staff plays in data security. Hotel staff needs to be trained on the proper way to handle sensitive data .
armanyleblanc767

8 Examples of Robots Being Used in the Hospitality Industry - 3 views

www.revfine.com/robots-hospitality-industry

robotics

shared by armanyleblanc767 on 01 Feb 21 - No Cached
  • The use of artificial intelligence within the field of robotics is one of the most exciting and promising applications for individuals and businesses operating within hospitality management.
  • Below, you will find a list of eight current uses of robots within the hospitality industry.
  • robots are deployed to provide information, front desk services, storage services, as well as check in and check out services
  • ...11 more annotations...
  • , with technology including voice and facial recognitio
  • robot concierge,
  • robotics being used for luggage purposes.
  • robots can improve automation and perform tasks without tiring, it is important to acknowledge limitations as well, including an inability to quickly adapt to circumstances.
  • ability for robots to offer support for a variety of different languages.
  • chatbots
  • Airport security
  • hotel robot butlers and robot luggage porters,
  • travel agents are also looking into the use of robots, especially as a means of pre-qualifying customers.
  • Amadeus have experimented with a robot called 1A-TA, which is powered by artificial intelligence. Rather than forcing customers to wait during busy periods, the robot is able to immediately get to work, finding out about their needs and preferences and passing the information on when they actually speak to a human travel agent.
  • chatbots have been one of the most common uses of robots within the hospitality sector and these can be used to deliver basic customer service, or for more complex tasks, like hotel or flight bookings.
  • guanhuahao on 01 Feb 21
     
    This article introduces the concept of robots and analysis the advantage and disadvantages of it combined with AI when boosting individual and businesses operating in the hospitality industry. It shows 8 examples of robots application in the hospitality industry, which including the front desk and storage service, chat, concierge, luggage purposes, translation, help travel agencies, and airplane security, and as butlers, and so on. Conclude that it improves the performance of task while lacking the ability to quickly adapt to circumstances and costs of investment and maintenance may be high.
  • ...1 more comment...
  • jlewinsky on 02 Feb 21
     
    Great article and summary. I too read this article, I found it interesting the many uses of AI technology in our industry. The future of AI seems to be positive, I've also read an article that AI's are being used to convey human emotions.
  • ovila009 on 08 Feb 21
     
    This article goes into depth about some of the ways that robotics are transforming the way the hospitality industry operates. These examples will only increase as time goes on.
  • lianettfernandez on 02 Jun 21
     
    This article deals with the advances that are being made in the travel industry through the use of intelligent robotics. It provides several videos showcasing what each of the robots can do, from delivering toiletries, to checking for concealed weapons at the airport.
kjeewan

Benefits of Hotel PMS and POS Integration | Hotelogix - 0 views

www.hotelogix.com/...-hotel-pms-and-pos-integration

shared by kjeewan on 06 Sep 22 - No Cached
amdelgad liked it
  • The modern hotel runs on software. You use software to schedule your employees, track housekeeping supply usage and inventory, and check guests into and out of the property.
  • Your hotel PMS and POS integration can offer major benefits.
  • Basically, your PMS handles every single task related to your property outside of selling rooms.
  • ...4 more annotations...
  • POS stands for point of sale and this system is responsible for managing all the sales on your property, such as restaurant sales, spa sales, and all the rest.
  • By integrating your hotel POS with the PMS, you make it easier to upsell all these things to your guests as add-ons.
  • By integrating your hotel POS with the PMS, you can take advantage of important features like transfer-to-room and city ledger to make it easier to bill guests during checkout.
  • By integrating a POS module into your hotel PMS, you have access to in-depth financial reports that provide you with the information necessary to make selling packages easier.
  • kjeewan on 06 Sep 22
     
    Technology and software goes hand in hand, every device in every aspect for business operations depend on them. Integrating the PMS and the POS systems would allow the property's systems to interface and communicate easier. It would help users to up sell the amenities offered at the hotel, increasing the revenue for the property and making it as convenient as possible for the guest to do everything in one place/transaction.
ryanbonifas

Future of distribution: How changes in consumer behaviour will impact hotels - 0 views

www.hospitalitynet.org/...4110322.html

technology hospitality software business future

shared by ryanbonifas on 11 Sep 22 - No Cached
amdelgad liked it
  • While demand makes its way back to pre-pandemic levels, the way consumers spend has changed forever. It is critical for hoteliers to rethink their hotel distribution channels and products.
  • Greater digital adoption is critical for the hospitality industry 40 million new internet users came online in 2021. This brings the internet penetration in Southeast Asia (SEA) to 75%. As a reference, Europe was sitting at 82.5% in 2019.
  • Changes to operations for food and beverage outlets as a result of constant closures and re-openings, as well as seating restrictions caused by the pandemic, have forced more profound and long-term changes to the dining-out experience. The more agile operators have adapted by embracing basic take away options or by creating restaurant alike experiences at home. Some took it further by moving to a full cloud kitchen concept.
  • ...5 more annotations...
  • According to an Accor internal survey, while most employees do not want to go back to the office five days a week, 70% do not want to work from home either.
  • He bets his hotels, mainly located in major cities, will be busy from 9am to 9pm with local demand. His hotels will compete with venues like Starbucks that has catered for that particular demand for the last ten years.
  • Marriott made a move towards that direction when it announced last November the signing of an agreement with Amadeus to modernize its reservation and commerce infrastructure.
  • With hotel stays being increasingly marketed as experiences, hotels that enable guests to purchase complementary products like spa and golf when booking a stay will gain a competitive advantage.
  • A sound distribution strategy can no longer be limited to selling rooms through a branded website, online travel agents or the GDS. It is time to get creative, look around and commit proper resources to transform and modernize practices.
  • ryanbonifas on 11 Sep 22
     
    As the world comes back from the pandemic, hotels are looking for other experiences to entice guests to stay with them, and providing it through new avenues of technology. Hotel flags are working with groups such as Amadeus for a new experience with their reservation system while exploring other avenues for a competitive advantage.
llibe010

Benefits of Point of Sale Software for Hotels - 0 views

www.revfine.com/point-of-sale-software

cloud computing hotel hospitality software technology solution

shared by llibe010 on 03 Nov 22 - No Cached
  • Point of sale software, or POS software, is used as part of a wider POS system and is primarily designed to allow users to process payments from customers. However, at the same time, POS software can be used to automate various parts of the sales process, such as updating inventory information and sales data.
  • For those in the hotel industry, point of sale software can be one of the most important investments, because it can provide staff with a range of tools that can be of benefit to them, and to the business.
  • One of the biggest benefits of using point of sale software within the hotel and hospitality industry is the ability to process payments easily. This includes processing payments of a variety of types, including cash payments, debit card payments, credit card payments, mobile wallet payments, and more.
  • ...6 more annotations...
  • Point of sale software within the hotel industry is also invaluable for the role it can play in terms of improving inventory management. As an example of this, stock levels on products can be automatically updated as and when sales are processed, meaning employees will always have the most accurate data at their disposal.
  • Another major plus point associated with the use of point of sale software within hotels is centred around the opportunities it provides for upselling, cross selling, and marketing. Upselling and cross selling are strategies for maximising revenue per customer and in hotels, this can mean selling room upgrades or extras.
  • POS software and systems can also help hotels when it comes to employee management and there are a number of ways this can be achieved. For instance, employees connecting to the POS system can be used to monitor when they were in work, when they left, and the amount of hours they worked, potentially making payroll easier.
  • The data gathered by point of sale software can be extremely useful for reporting purposes, making it one of the most vital pieces of hotel technology. Generally, a POS system will automatically track basic performance indicators related to sales and revenue, and hotels can configure software to track RevPAR and similar metrics too.
  • Finally, point of sale software also offers excellent compatibility and integration with other examples of hotel software, with property management systems (PMS) among the most significant examples of this.
  • Point of sale software can be especially useful within hotel restaurants, and within the restaurant industry as a whole, because it allows for smoother transactions, while also automatically feeding back which meals have been ordered. Of course it is also important to stay up-to-date with the various other ways the software is being used.
  • llibe010 on 03 Nov 22
     
    The article discusses the benefits of using POS software in hotels and how POS software can improve revenue generation over time. Some of the key benefits discussed include ease of processing payments, better management of inventory, opportunities to upsell and market different products, improved employee management and more analytical insights. The article further highlights a POS system's ability to integrate with the hotel PMS to further increase efficiency. Current and future trends have also been covered.
ariellesmall

What is cloud computing services, features and benefits, types? - 0 views

www.akamai.com/...cloud-computing

software travel hospitality Technology

shared by ariellesmall on 01 Jul 22 - No Cached
  • From the perspective of service users, cloud computing services have these main features: Hosted and maintained by the provider. The cloud hosting provider purchases, hosts, and maintains the necessary hardware and software in their own facility. Service users avoid the capital expenditures and maintenance headaches that they would have if they developed the service themselves on-premise. Self-service through a web interface. Service users can initiate specific service functions, and increase or decrease their service usage level, though a web interface with little or no interaction with the service provider. Pay for use. Service users pay only for the amount of service that they use. This can result in substantial cost savings compared to the traditional approach of developing on-site IT capacities geared toward maximum usage scenarios, and then having that capacity be under-utilized much of the time. Near-limitless scalability. Cloud computing services providers typically have the infrastructure to deliver their service at massive scale. For cloud service users, that means that the cloud can easily accommodate business growth or periodic spikes in service usage.
  • The wide range of services offered by cloud computing companies can be categorized into three basic types: Infrastructure as a Service (IaaS). IaaS provides users access to raw computing resources such processing power, data storage capacity, and networking, in the context of a secure data center. Platform as a Service (PaaS). Geared toward software development teams, PaaS offerings provide computing and storage infrastructure and also a development platform layer, with components such as web servers, database management systems, and software development kits (SDKs) for various programming languages. Software as a Service (SaaS). SaaS providers offer application-level services tailored to a wide variety of business needs, such as customer relationship management (CRM), marketing automation, or business analytics.
  • In support of mobile cloud computing, we also offer services for automated content transformation and optimization, so your end users can tap into the cloud from any device, from anywhere, at any time.
  • ariellesmall on 01 Jul 22
     
    The positive of cloud computing have it's benefits as it helps to establish business for what they are today by maintaining by the provider, self-service through web, pay for service use only and near limitless scalability. The could computing services can be divided into 3 types: Infrastructure, Platform and Software.
mmdmd99999

Man vs machine: examining the three themes of service robotics in tourism and hospitality | SpringerLink - 0 views

link.springer.com/...s12525-020-00434-3

shared by mmdmd99999 on 07 Jul 22 - No Cached
  • There is a growing need in the tourism and hospitality literature to harmonise service robots and artificial intelligence’s
  • Service robotics and related tourism and hospitality research follow three basic themes: deployment, acceptance and ethical considerations.
  • robot guide at a museum, a bag-drop robot at an airport and a robot chef at a restaurant
  • ...10 more annotations...
  • potential to add $13 trillion to the global economic output by 2030.
  • Crowne Plaza deploys a robotic butler to deliver food and drinks to hotel guests
  • Royal Caribbean Cruises introduced robotic bartenders that mix two drinks per minute from an endless list of cocktail combinations
  • identify four intelligence types: mechanical, analytical, intuitive and empathetic.
  • Service robots are currently perceived as at a disadvantage regarding executing emotionally complex tasks. Consequently, a well-trained human workforce still performs such tasks better
  • point out that service robots should not look too human, because if they do, people will expect them to act like real humans
  • Henn na Hotel in Japan, which is mainly staffed by robots. At the front desk, polyglot robots greet the guests and help them check in or out. A robot stores the guests’ luggage in their rooms, for which they do not need a key, since the hotel uses a face recognition system
  • Of these projected at-risk jobs, it is estimated that automation will put approximately 30% of service and sales workers’ jobs at risk. This risk is projected to triple from 10% in 2027 to 30% in 2037
  • jobs across all industries are at risk.
  • the use of service robots and AI will be competed away in reasonably efficient markets and lead to an overall increase in consumer welfare. Increases in productivity, wealth and income due to AI and robotics should also stimulate the creation of new jobs
  • mmdmd99999 on 07 Jul 22
     
    indepth study on robotics in hospitality, will guests trust robots, will robots replace people, job loss
jbrit055

PMS and POS Integration for Smoother Sales & Happier Guests * WebRezPro - 0 views

webrezpro.com/moother-sales-happier-guests-2

pms pos sales integration

shared by jbrit055 on 21 Jul 22 - No Cached
  • Integration of core hotel systems is key to streamlining daily operations and enhancing the guest experience.
  • Thanks to cloud technology, system integration is easier, faster and more effective than ever, empowering hotels to automate processes for improved efficiency, better customer service, and a deeper understanding of guests.
  • a simple automated interface between the PMS and POS system saves hoteliers time and improves billing accuracy to enhance the guest experience and prevent lost revenue.
  • ...13 more annotations...
  • Your PMS is the center of control for your property’s front-desk and back-office operations
  • Basically, your PMS takes care of everything to do with selling rooms.
  • The POS system helps manage sales outside of room sales
  • A PMS + POS integration streamlines the process of charging restaurant sales and other ancillary charges to a guest’s room via an automated interface, eliminating billing inaccuracies due to manual error, and giving staff more time to focus on guest service.
  • When PMS and POS systems are not integrated, restaurant charges and other add-on products and services charged to a guest’s room must be communicated to the front desk and added to the folio manually.
  • hoteliers can help to ensure a pleasant and quick check-out experience.
  • Automating the process of posting incidental charges to guest folios through PMS + POS integration ensures billing accuracy, saves hotel staff time, reduces customer complaints, and prevents lost revenue by ensuring charges are never missed.
  • Susceptible to human error due to shift changes, unclear communication, typos, or misplaced tickets, this manual process is prone to billing discrepancies that can result in dissatisfied guests and lost revenue.
  • In fact, a PMS + POS integration improves the guest experience throughout the stay.
  • seamless and personalized experience that guests expect from today’s hotels
  • supports the shift to contactless service, reducing physical touchpoints at POS stations during a guest’s stay
  • Make it effortless for your guests to spend, and they will probably spend more!
  • PMS + POS integration benefits both your business and your guests.
  • jbrit055 on 21 Jul 22
     
    Understanding what each hotel system works for and the departments they connect or overlap with can benefit from integrating such systems to make smoother operations. By integrating PMS and POS in a hotel, it can be easier for the guests to check in, etc., but it's also easier for staff to manage and track all guest information this way too.
  • henderson_goh on 28 Jul 22
     
    This type of integration is not new to the hospitality industry. Many hotels link their PMS system at the front desk to the POS system at the outlets. This integration is very efficient and convenient because guests can just simply charge their spending at the outlets to their folio, also known as "charge to the room."
jbrit055

Augmented and Virtual Reality in HoReCa - 0 views

smartteksas.com/...es-are-shaping-horeca-industry

augmented reality

shared by jbrit055 on 18 Jul 22 - No Cached
  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
  • ...29 more annotations...
  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
  • jbrit055 on 18 Jul 22
     
    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
joshli2022

How AR/VR Enriching Hospitality Industry and Where does it Fit? - 0 views

www.juegostudio.com/...ching-the-hospitality-industry

Technology hospitality hotel software business tech travel solution

shared by joshli2022 on 18 Jul 22 - No Cached
  • Although the use of artificial intelligence within the hotel industry is still in its relative infancy, it already has numerous practical applications, some of which are outlined in more detail below:
  • artificial intelligence and the potential for this technology to grow is enormous. Already, it is able to deal with basic customer-facing situations.
  • The best example of this so far has been an AI robot called ‘Connie’, adopted by Hilton.
  • ...2 more annotations...
  • By using this technology, the companies are able to sort through data collected via surveys, online reviews etc. and the AI has been able to then analyze this to draw conclusions about overall performance.
  • Through this, users can experience a virtual recreation of different aspects of travel, from the flight to arrival to some of the key sights.
  • joshli2022 on 18 Jul 22
     
    This article was about the AR and VR enhance hospitality. First, the AI service robot called connie is used by Hilton corporation. The chatbots and messaging system help the hotels to provide adequate service to the guests. Second, the data analysis has a significant impact on the hospitality industry; enhancement and improvement of the services need good analysis ways to help the management team enhance their business strategies and planning. Third, VR in the hospitality industry could help the guests to preview and review the property and help them get to know the facilities deeply so that they could have more choices during their stay. Also, this way, the potential consumers could discover the services and marketing packages through AR and VR experiences. Lastly, the activities that the hotels can be more resilient and diversified.
ryanbonifas

Professional Sports Venue Security Issues, Emerging Threats, and Technology Solutions - Total Security Advisor - 1 views

totalsecurityadvisor.blr.com/...reats-and-technology-solutions

venue technology security threats

shared by ryanbonifas on 27 Aug 22 - No Cached
  • A total of 40 venue directors hosting teams from Major League Baseball (MLB), Major League Soccer (MLS), the National Basketball Association (NBA), the National Football League (NFL), and the National Hockey League (NHL) completed the survey. Staffing and training, fan behavior, technology utilization, patron screening, cybersecurity, and drone mitigation were areas of focus.
  • The majority of respondents indicated that their current entry screening checkpoints caused lines to form outside their venues, and the average wait time is less than 10 minutes during the busiest times.
  • Top training requirements for security staff included venue/event familiarization, prohibited items, fan code of conduct, standard operating procedures, how to operate security technology, and crowd management. Facilitated in-person training was the most common method, followed by table-top exercises, routine refresher courses, e-learning, and workshops.
  • ...7 more annotations...
  • fan behavior is worse than it was 10 years ago, and 65% indicated that COVID-19 restrictions caused increased tension between patrons and staff
  • Technology can bolster safety and security efforts when budgets permit acquisition. Closed-circuit television, walk-through metal detectors, electronic tickets, stationary bollards, explosive detection canines, and venue signage were utilized by 100% of the respondents. Facial recognition software, license plate readers, retractable bollards, automated barrier systems, and RFID for staff were most likely to be purchased if additional funding was available.
  • Many experienced staffing shortages in the last two years, and 70% of respondents indicated that staff absenteeism increased since the beginning of the COVID-19 pandemic.
  • Most respondents (87%) use patron screening technology, including walk-through metal detectors, handheld magnetometers, and x-ray scanners.
  • Ideally, venue directors want to get patrons inside the venue faster without sacrificing prohibited item detection accuracy. If respondents were able to acquire new screening technology, they would likely purchase facial recognition systems, followed by millimeter wave scanners and explosive particle detectors.
  • Only 20% of respondents use artificial intelligence in their security screening, surveillance, or incident response technology. However, 62.5% believe they understand how artificial intelligence can help their security operations.
  • Most respondents have implemented a cybersecurity defense program and provided basic cybersecurity awareness training to full-time staff. In addition, patrons are informed of the secure in-house WiFi networks to use at their venues.
  • ryanbonifas on 27 Aug 22
     
    In the ever changing world of venue life safety, technology is becoming more prevalent. Within budgetary limitations, venues are looking for better ways to ingress guests while keeping the safety integrity of the facility. If applicable, venues would like to incorporate facial recognition and screening as guests arrive. While looking at capex for technology, what will the next wave of venue security look like? Is facial recognition and pass through magnetometers be the peak?
vivduru

The blessing and curse of proximity marketing | Marketing Dive - 1 views

www.marketingdive.com/...449470

shared by vivduru on 19 Feb 18 - No Cached
  • Over the last few years, retailers have increasingly seen consumers migrate away from brick-and-mortar retail stores in favor of convenient digital outlets.
  • Proximity marketing is a way to appeal to these fundamental consumer desires without sacrificing a focus on the in-store experience. 
  • This type of technology has potentially widespread applications for retailers and marketers working in partnership with each other and sharing data — for example, in airports or shopping malls where a specific marketer may not have a relationship with a particular consumer, but can provide a platform where other retailers can integrate their apps and reach out to that consumer.
  • ...9 more annotations...
  • The Federal Trade Commission (FTC) has brought several enforcement actions against both online and offline companies for failing to comply with their posted privacy policies, failing to adequately safeguard data, failing to honor consumer opt-out promises and for a general lack of transparency.
  • Today's consumers engage in a shorter purchasing process, but the essential principles that underlie business-to-consumer marketing have not changed — consumers still make emotional buying decisions, they still want to comparison shop t
    • ngerv001
      ngerv001 on 02 Oct 19
       
      Proximity marketing provides a means to place targeted messages in the hands of consumers, literally. It's the next best thing to actually walking up and putting a product in a customer's hands yourself. Customers might walk right by a sign and ignore it or scroll right past an ad in a social feed but a notification can't be overlooked quite so easily. Sending messages directly to nearby mobile users' phones increases engagement dramatically. Beacons drive promotions that are relevant to what clients are looking for, in real time, in places where it is easy for them to make a purchase.
  • According to recent studies, including a report by Retail Touchpoints, nearly half of retailers in the U.S. la
  • Whether you are a fashion retailer or a chain drugstore, proximity marketing should be on your radar
  • unched proximity marketing programs going into 2016, and the number has only skyrocketed this year. 
  • Department stores such as Macy’s, Nordstrom and Neiman Marcus, as well as major fashion retailers such as Urban Outfitters and American Eagle, are already using beacons to target consumers based on their physical location
  • t a basic level, beacons emit radio signals to connect with nearby consumers’ mobile devices, working in conjunction with a retailer-specific app in order to push certain notifications to consumers when they are in proximity to the beacon — for example, a special offer for a product in the aisle in which they are browsing.
  • From marketers’ perspective, navigating these requirements poses a unique dilemma: how can they create content compelling enough to convince the consumer to stay committed through the opt-in process to share their data?
  • These reports and guidelines highlight the need for consumers to be informed of any data or tracking that they may not expect — for example, interaction with a broad-spectrum beacon that reaches beyond the confines of an affirmatively-downloaded retailer app.
  • ndiaz162 on 19 Feb 18
     
    This article helped me gain a better undestanding of proximity marketing and beacons. Beacons emit radio signals to connect with nearby consumers' mobile devices. This article discusses some of the pros and cons to proximity marketing in order to best engage consumers. Proximity marketing is a fairly new concept that is beginning to skyrocket.
  • ...1 more comment...
  • jmelilli on 21 Feb 18
     
    I found the information about the legal requirements very interesting. If a notification pops up on my phone to ask if I would like to share information, like location, I almost never do.
  • yyr997 on 26 Mar 20
     
    Modern society is an era of big data. There are indeed many benefits to using proximity marketing. But pay attention to avoid excessive spam, so as not to cause customer dislike.
  • vivduru on 12 Jun 22
     
    This article talks about the benefits of proximity marketing and why it is the new wave in which companies should get engaged and begin finding ways to utilize this kind of marketing amongst their consumers. The collected data is priceless information for a company to gather about its ideal customers and how to engage them. However, the downsides the article brings up are the legalities around opt-in and the opportunity to allow consumers to opt-out with ease, and the pressures to get the marketing continuously. That is a compliance issue that companies should stay clear and consider. Also, it the importance to build security features to care for this data and information being shared online.
bbalthaser

The Power of Geo-Targeting | Boston Hospitality Review - 0 views

www.bu.edu/...the-power-of-geo-targeting

shared by bbalthaser on 12 Feb 23 - No Cached
  • companies using digital marketing techniques had, have, and will have to adapt the targeting methods to reach their audience. 
  • companies must target audiences efficiently with appropriate messages, not just demographically, but also geographically.
  • Geo-targeting means marketing to a set of specific users based on their location.
  • ...14 more annotations...
  • Geofencing creates a radius or boundary where ads are posted, whereas geo-targeting regards a more general location.
  • Electronic word-of-mouth communication refers to any positive or negative statement made by potential, actual or former customers about a product or company which is made available to multiples of people and/or institutions and is spread over the internet (Cheung et al, 2010).
  • understanding their guests on a more granular level (Cheung et al, 2010).
  • “Hotels can no longer take a blanketed approach towards their consumers; they must understand where guests are coming from and the impact of a hotel’s digital footprint.”
  • Hotels prioritizing direct business capture approximately 95% more revenue versus the 80% revenue from indirect channels (Revenue-Hub.com).
  • According to Stratosjets.com, “72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words ‘tonight’ and ‘today,’ and 70% of all customers conduct their research on a smartphone” (Steve Deane, 2021).
  • How does a hotel measure the success of geo-targeting? Simply put, revenue. 
  • . According to SmartBugMedia, 71% of consumers prefer a personalized ad experience, and three of four consumers complete an action after receiving a message when approaching a specific location (Amber Kemmis, SmartBugMedia, Jan 2020).
  • VPN allows the user to locate the device in a location other than the actual one. Thus, it could prevent appropriately targeting a user.
  • Existing and past guests are “far more precious” to a property (Starkov) since the CAC (customer acquisition cost) is far less than acquiring new guests.
  • Where are the hotel guests coming from? Are the incoming guests here for leisure, business, or are they group travelers?
  • Use of CRM technology such as Cendyn, Revinate, and SHR, allows the property to create 360-degree guest profiles.
  • Denny’s implemented a geo-targeting strategy that sent specific promotions to existing customers that were within a location which resulted in an 11.6% increase to in-store visits.
  • geo-targeting is an asset for hoteliers to stay relevant.
  • bbalthaser on 12 Feb 23
     
    Geo-targeting is a step above geo-fencing and like that of Proximity marketing is a digital marketing technique meant to geographically target consumers within a set of parameters. The purpose of this is that while digital marketing has been around, is being used and the future of it is quite relevant it requires companies to adapt using various methods of marketing to reach the consumer. And geography is an area that is highly required. And unlike geo-fencing, geo-targeting is more generalized in the locale. It is asserted that companies need to have a better understanding of their guests at a basic level than before. "Hotels can no longer take a blanketed approach---understanding where a guest is coming from and the impact of a hotel's digital footprint" is just as important. A reason hotels might want to use geo-targeting is that direct business captures "95% more revenue than that of indirect channels". Interested enough many guests book last minute and that accounts for 72% off mobile bookings. Geo-targeting relies on revenue to determine its success. One issue noted is the use of VPNs can create miss-targeting when users are receiving messages from a location they are not in. Several things to note are prioritizing a focus on existing and prior guests because they cost less than advertising to new guests. Secondly, using CRM can create personalization through guest profiles and add an extra special factor to their experience. One example shown was Denny's and it showed an increase in visits. Geo-targeting is a marketing strategy that can help companies stay relevant.
  • bbalthaser on 12 Feb 23
     
    This take on proximity marketing is interesting in that it requires a little more thought in implementation because you aren't just narrowing it down to a specific locale, you are creating a wider net to catch people in. That means you have to have a broader understanding of who you are catching which would be multiple targets that may not be alike, but have similar needs. They used the pandemic as an example of how it benefited them to use geo-location, While not marketing to a whole section of the US they targeted a more localized net ( a state away) but not too narrow as to leave out a specific target. It showed some success in that they were able to save money and help bring brand awareness to a different type of consumer. They not only target those locally but "neighbors" and I know that I as a new guest appreciate seeing local people utilizing a product or service and come back for more because it gives me an idea that the product or service or both is appealing to guests. This also helps hinge on the word of mouth of the customer. That is an additional positive aspect of this type of marketing. Seeking local rather than national or global customer-created brand devotion.
lazarobenitez

Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity - 1 views

intelitycorp.com/...pitality-hotel-room-technology

Green technology

shared by lazarobenitez on 06 Jun 18 - No Cached
  • Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity
    • rnobl005
      rnobl005 on 07 Jun 18
       
      I'm fascinated by the applications hotels are incorporating into their business model and product line in recent years. What I liked about this article is that it shows that incorporating green technology doesn't have to be very difficult. The author cites that this is a growing trend in the industry. Using green methods can be great for brand perception as well as the operational bottom line. On a basic level, touchscreen tablets and energy efficient rooms seem to be the most popular updates to hotels. According to this article, hotels spent over $400 million on printing directions and collateral for guests in 2015. Companies can cut this cost significantly if they place a tablet in every room that displays the information digitally. InterContinental even went as far as to replacing print Bibles with digital versions on Kindles. Finally, managers should see the benefit of having guests funnel all of their requests through a database. They can mine through this data to gain insights on how to staff or order food/beverage goods more efficiently.
  • the implementation of in-room touchscreen tablets is increasingly being used as a method of making guest rooms better examples of green hospitality.
  • Energy efficiency is one of the biggest current draws for investment in in-room devices
  • ...4 more annotations...
  • Lights and air conditioning can be shut off based on guest activity, and overall property energy use can be better monitored.
  • Hotel room tablets are also capable of replacing all printed materials traditionally housed in rooms by providing a digital storehouse of information that can be immediately updated or edited. Considering that the hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015, this is a tremendous opportunity.
    • rnobl005
      rnobl005 on 07 Jun 18
       
      As a manager, see this number alone would lead me to incorporate green technology into my hotel
  • InterContinental Hotels completely replaced print Bibles with digital versions loaded on Kindle e-readers
  • By having orders and requests placed by guests through the in-room tablets and automatically filtered into a back-end system for staff review, hotel management can improve staff productivity
  • jireh93 on 06 Jun 18
     
    Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices
  • ...1 more comment...
  • aycasa on 11 Jun 18
     
    "Green Hospitality and moving toward increased sustainability practices has become a large industry focus." This article is mainly about using technology instead of using of paper to facilitate the guests by using hotel room tablets. These tablets could replace all printed materials saving a lot of money on paper. "The hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015." Having tablets allows guests to have everything on their finger tips and it's even easier for the company to change or modify any guest information.
  • linanzhang on 17 Sep 18
     
    Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.
  • lazarobenitez on 15 Oct 18
     
    This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.
avanzado

Hotel Safety: Security for Hospitality and Hotel Management Companies | By Kacey Bradley - 1 views

www.hospitalitynet.org/...4094684.html

mobile hospitality technology

shared by avanzado on 10 Feb 20 - No Cached
  • improved software allows hotel owners to match up specific transactions with the surveillance footage,
  • IT and security departments should work in conjunction
  • Offering employees profit-sharing, a stake in the hotel's future is an effective way to improve security.
  • ...8 more annotations...
  • Mobile keys, on the other hand, strengthen security and allow guests to bypass the front desk altogether.
  • Most commercial properties have some type of video surveillance system.
  • Profit-sharing gives employees room to grow in a chaotic industry. Most profits come in the form of an end-of-year bonus people can use to their hearts' desire. Beyond increased loyalty, employees with profit-sharing options are more likely to take ownership of their role in the business and improve productivity.
  • Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. Also, alert guests about possible security risks, such as connecting to public Wi-Fi networks nearby that don't require a password.
  • A straightforward update is an in-room safe. It's easy to come up with relevant items to stash inside, especially when traveling. Guests can stow essential documents, passports, collectible coins, souvenir gifts and more.
  • A safe and secure environment all starts with knowledgeable staff. Set up regular meetings with all employees to talk about guest safety. Go over OSHA requirements and how the team can stay safe in the event of fire and evacuation. You should also provide training on compliance regulations and bloodborne pathogens.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
  • anonymous on 10 Feb 20
     
    This article basically gives tips about how to create a safe hotel. There are many ways you can ensure that your staff and hotel guests are protected.
  • ...2 more comments...
  • Luis Valdivia on 12 Feb 20
     
    Among other ways that hotels in the modern are using to ensure safety and security, the article looks at cybersecurity. The author proposes that hotels' security and IT departments should work together to create a safe online environment that "prevents unwanted third parties, like hackers, from intercepting private guest data." This reiterates the significance of updating computer equipment to mitigate potential threats.
  • Angelica Saez on 14 Jul 20
     
    This is a great article that explains the different ways hotels are trying to make staying at a hotel safer. They start by explaining how they have surveillance cameras placed around the hotel to help them see everything that is happening all at once. Cybersecurity protects the hotels computer systems from being hacked and having people steal all the hotels and customers information. Mobile room keys helps guests find their keys faster because they will now have it on their mobile devices. For hotels the guests safety are their top priority and they train their staff to believe in the same thing.
  • sanchezgema_ on 05 Oct 20
     
    This article is about steps a property can take in order to ensure the safety of their employees and guests. This includes: surveillance cameras, cybersecurity, mobile room keys, safes in rooms, among other things. - Be sure to invest in high-quality cameras that can pick up the little details, such as facial features and bill amounts. - Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. - Mobile keys strengthen security and allow guests to bypass the front desk altogether. -Set up regular meetings with all employees to talk about guest safety. -In terms of profit-sharing, workers feel a sense of pride or ownership, they will keep their eyes and ears open for signs of waste, fraud or theft.
  • avanzado on 25 Feb 22
     
    This article talks about hotel's safety and the usage of surveillance cameras, cybersecruity, mobile room keys, guest safety, staff training, and profit sharing. Each section talks about the procedures that should be taken to keep guest and staff safe.
naxiang2001

What is a Global Distribution System (GDS)? 2022 Guide for Hotels - 3 views

hoteltechreport.com/gds

GDS Hospitality Hotel Industry

shared by naxiang2001 on 17 Sep 20 - No Cached
  • What is a Global Distribution System (GDS)? 2020 Guide for Hotels
  • The History of the GDS
  • a GDS functions as a middleman between a travel agent and a hotel’s (or airline’s) central reservation system. Travel agents can see real-time rates and inventory for a given hotel via the GDS, though the GDS doesn’t actually hold its own inventory.
  • ...14 more annotations...
  • Besides the time savings, the GDS allows travel agents to tap into reservation systems for a world of travel providers.
  • What are the Most Popular Global Distribution Systems?
  • Did you know you could book a flight, tour operator, car rental or hotel room in real-time via electronic GDS systems since the 1960s? You may be thinking, “hmm… online travel agencies like Expedia and Booking.com aren’t that old, are they?” But years before the OTAs gained prominence, global distribution systems provided real-time access to hotel and flight inventory for travel agent service providers across the world. 
  • The GDS industry has come a long way since the 60s; while Sabre is still a major player, several GDS companies operate today. The major global distribution systems for travel reservations include: Amadeus is the world’s largest GDS, accounting for about 40% of GDS transactions, and it’s especially popular in Europe. Though many of these reservations are for airfare, it’s still a powerful tool for hotels, with over 600,000 hotels connected. Sabre is the second-largest GDS, accounting for about 35% of travel agency bookings. Around 175,000 hotels are connected to Sabre, but its portfolio in North America is larger than its competitors. Travelport GDS  owns systems called Galileo, Worldspan, and Apollo. Travelsky is a state-run GDS in China.
  • Does the GDS still serve a purpose when travelers can easily book directly with the airline or hotel? In many cases, yes, the GDS still delivers value, especially for airlines and corporate travel companies. Airlines still distribute their inventory to OTAs via the GDS, and corporate travel planners continue to use the GDS to find corporate rates.
  • American Airlines was the first company, in partnership with IBM, to implement an electronic reservation system for their reservations agents to use. This new technology, called the Semi-Automated Business Research Environment (SABRE), allowed American Airlines to greatly expand their reservations team beyond the number of people who could huddle around the paper booking files.
  • For hotels, airlines, and the like, the GDS offers massive marketing power.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • travel comp
  • With decades of history and an enormous user base of travel agents, using the GDS can be a great way to expand your hotel’s marketing and distribution strategy. But the GDS doesn’t necessarily provide value to every hotel; if you’re wondering how to use the GDS or why to add it as a distribution channel, it’s important to weigh the pros and cons for your individual hotel.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • hotels would need to undertake huge marketing efforts in order to be seen by travel agents. The GDS effectively democratized this process, with chain hotels getting the same visibility on the GDS as independent hotels.
  • Today you can book not only airfare and hotels via the GDS, but also rental cars, cruises, rail tickets, and tours.
  • In 2006 the volume of internet reservations exceeded GDS reservations for the first time,
  • lwu014 on 17 Sep 20
     
    This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.
  • ...2 more comments...
  • carlatj on 24 May 21
     
    A brief history of the GDS gives us a glimpse of the important this technology which as been around for over 50 yrs. Although it has evolved, the consumer has evolved with it but the basic idea still prevail and still very much in use.
  • anonymous on 29 May 21
     
    This article gives a complete description of what the GDS is and its history. It goes over how the GDS works, the benefits of using it, and whether the GDS has a role in the future of global distribution.
  • cdamo003 on 25 Jan 22
     
    A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.
  • naxiang2001 on 28 Mar 22
     
    This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.
mattiebell

Top 10 Hospitality Technology Trends for 2023 - 0 views

www.mitel.com/...cation-tech-trends-hospitality

shared by mattiebell on 12 Jan 20 - No Cached
  • role of technology in hospitality businesses has drastically expanded.
  • Most of this activity relies directly or indirectly on technology, making IT more important to hotel operations and the guest experience than ever before.
  • Today, many guests prefer technology over human interaction for simple tasks.
  • ...11 more annotations...
  • There’s a whole range of basic guest requests that can be automated with the right technology, which frees hotel staff up for other activities that enhance the guest experience
  • The room phone of the future may serve as a hub for a larger connected experience.
  • the demand for bandwidth at hotels is only going to grow.
  • Many guests are even beginning to include these kinds of technologies in their online hotel search criteria, so hospitality businesses that lack them may eventually find themselves at a disadvantage.
  • These tools allow hotels to find out about guests’ wants, needs, desires, complaints and more—and jump into the conversation if it makes sense.
  • Modern meetings run on technology.
  • And if you see an opportunity, you can get out in front and begin planning accordingly. After all, in hospitality, every advantage cou
  • increase in a migration to cloud technologies.
  • Something as complex as that needs a single hub from which to operate—and guest apps for personal mobile devices are the natural place to host all of these functions.
  • The virtual reality market is expected to grow from $16.67 billion in 2022 to $227.34 billion by 2029.
  • In 2023, sustainability is going to make its way further up the list of must-haves for hotel guests. In fact, it’s already happening. Kind Traveler’s 2022 Impact Tourism Report found that a resounding majority (96%) of survey respondents said it’s important the money they spend on travel makes a positive impact on the places they visit.
  • sherylvelazquez on 12 Jan 20
     
    This article discusses the top 10 communication trends in hotel technology. It shows that the role technology plays in hotel will only continue to grow because like mentioned a lot of activities directly or indirectly use technology. Some of these trends include things like service automation, guest apps, and location based services. These advances will allow hotel staff to be more focused on customer satisfaction and improving hotel operations.
  • mattiebell on 10 Jan 23
     
    This article discusses some of the main trends that will advance the hospitality industry throughout the new year. It covers many of the topics we discussed in the lecture, such as virtual reality, the importance of innovation, and key modernization concepts. It also talks about subjects relating to sustainability and green topics that will drive how the hospitality industry plans to remain a carbon-managed entertainment option.
lflor087

7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

www.analyticssteps.com/...d-reality-hospitality-industry

shared by lflor087 on 18 Jul 22 - No Cached
  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • ...42 more annotations...
  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
  • Amanda Acosta on 18 Jul 22
     
    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
  • earagon22 on 18 Jul 22
     
    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
rnobl005

How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

skift.com/...ping-the-future-of-conferences

shared by rnobl005 on 16 May 18 - No Cached
  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
      rnobl005 on 16 May 18
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
      rnobl005 on 16 May 18
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
  • ...7 more annotations...
  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
      rnobl005 on 16 May 18
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
      rnobl005 on 16 May 18
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
lflor087

6 Technologies That Will Make Your Exhibition Stand More Interactive | Open Exhibitions - 1 views

www.openexhibitions.com/ibition-stand-more-interactive

shared by lflor087 on 16 Apr 23 - No Cached
  • This technology allows you to integrate computer-generated images with the real world to create an interactive experience.
  • Triggered Technologies
  • Video
  • ...35 more annotations...
  • Social
  • Interactive Screens
  • Incorporating interactive screens into your exhibition stand will make your users’ experience more immersive
  • This boosts communication with visitors and improves the event experience.
  • Mobile Apps
  • Building your own exclusive mobile app for your exhibition can encourage interaction and engagement before, during, and after the event
  • AR or augmented reality can make your exhibition stand more
  • products, services, and exclusive promotions, as well as real-time event information and schedule
  • You can send visitors and customers relevant information and messages
  • Six Technologies That Will Make Your Exhibition Stand More Interactive
  • immersive for visitors and prospects.
  • nd entertaining
  • Users point their screen at a product and it is transformed into an exciting, informative, a
  • experience on their phone
  • encourage your audience to engage with your products or services in different ways and in doing so bring your brand to life.  
  • Video is a simple technology that continues to be effective at exhibitions
  • Eye-catching visuals can attract visitors and draw attention to your stand.
  • You can be really creative with moving images and use it to showcase your products, tell your brand story, or share exclusive content to start a conversation and increase leads and conversions.
  • Social media is a basic everyday technology that can be utilised to make your exhibition stand more interactive and engaging for visitors
  • demonstrates how you can integrate both online and offline techniques into your exhibition marketing strategy.
  • You could live stream your event on Twitter or Facebook to broaden your audience to those not attending the exhibition
  • You should also use hashtags to encourage social sharing around the event to increase brand awareness
  • give visitors a platform to interact directly with your business.
  • use touch screens which visitors can use to learn more about your products, services, or projects
  • use a dynamic drag and drop photo wall or photo booth.
  • Interactive displays and panels with digital touchpoints can also be used on walls and floors to send important information to visitors
  • many possibilities with interactive screens to increase interaction with your exhibition stand.
  • Triggered technologies can capture the attention of visitors to your stand and create excitement around your brand.
  • Triggered technologies use sensors embedded in your stand to trigger an action
  • A movement like a visitor walking past a certain place on your stand triggers a sensor that can either start a video, turn on a light display, play a sound, or activate a special effect
  • . This encourages interaction with your stand and improves visitor engagement.  
  • about
  • s for presentations and demos
  • technologies to make your exhibition stand more interactive
  • From AR and video to social media, interactive screens, triggered technologies and mobile apps, technology can help make your exhibition stand attract visitors, start a conversation, create a memorable user experience, and engage with customers.
  • lflor087 on 16 Apr 23
     
    Six technologies that can be used for your exhibits, events, trade shows, conferences; we want to make a better experience with our clients and having the event be more interactive is the way to go. Who wants to go to a boring event where you only walk from booth to booth? Interaction is what a lot a in search of and this article helps give you pointers on how to do just that.
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