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anonymous

Why Your Small Business Should Go Green Today | Computerworld - 0 views

  • While corporate sustainability initiatives make headlines, small businesses have been slower to go green.
  • While corporate sustainability initiatives make headlines, small businesses have been slower to go green.
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    Going Green is something we all hear about in todays market and the importance of it. Many big business have been finding ways to go green any chance they get. However, with small businesses they have been slower to go green. Embracing sustainability practices for your business is something that should be practiced at any business no matter what size. With small businesses it's much more easy to move towards sustainability versus larger ones. Though their IT department don't have the financial resources of enterprise businesses. Their sizes gives them the ability to change direction quickly something that happens when initiating green practices. There are six reasons why you should embrace sustainability, which are it attracts talent, it's a market differentiator, more efficient, reduce risks, and most importantly customers demand it.
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    Who doesn't like to "feel good" when choosing to use a product or stay somewhere. Going green makes perfect sense. Companies that adopt green policies and procedures allow their guests to feel better about choosing their goods and services.
anonymous

The Best POS Systems of 2017 | Top Ten Reviews - 0 views

  • Credit card processing is usually the biggest ongoing expense for a small business owner, and because of this, we scrutinized and compared processing rates as well.
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    Point of sales systems are a business main tool for processing transactions. There are so many different software that business are using around the world. In the top ten reviews of 2017 some of the best POS systems will include new software updates. These system updates will be easy to set up and wont cost the business a fortune. The POS system in this years line up will be all formatted to suit a general retail business. With the exception that some businesses have specialized POS solutions for example restaurants POS systems have options to manage tables and deliver complicated orders to the back of house. Then you have retail systems that are equipped with the tools to help owners keep up with inventory. It's not easy ranking the best POS systems they are all compared by their choice of credit card processors since finding credit processors is the most difficult thing a business owner will make.
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    POS systems are very individualized and the businesses need to be careful to select the best one for their needs. It is such a large investment that making the wrong choice could have big consequences. It is best to choose the one with the most features for reporting, user support, and ease of use/programming.
Yingjie Cao

9 Customer Relationship Management (CRM) Apps for Small Business » Small Business News, Tips, Advice - Small Business Trends Small Business News, Tips, Advice - Small Business Trends - 0 views

  • Infusionsoft is one of the market leaders when it comes to CRM, e-mail marketing and marketing Automation.
  • if a customer responds to a specific campaign, then phones in a question, you can trigger your Infusionsoft system to automatically respond appropriately — which goes beyond e-mail and includes faxing, voicemails, even letters.
  • if you only want to store your customer contact information, you can do it for free with InTouch.  If you want to be able to use the powerful customer database and communicate via e-mail or SMS with your customers, then you’ll have to subscribe to a paid plan.
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  • you can see all your customer data at a glance.
  • Social CRM applications encourage many-to-many participation among internal users, as well as customers, partners, affiliates, fans, constituents, donors, members and other external parties, to support sales, customer service and marketing processes. Social CRM works within each of these domains, for example, to provide a social enterprise feedback mechanism in the service domain, or social monitoring or product development in the marketing domain.”
  • Find and join the conversations so you know what’s important to your customers.
  • You can view blog posts, photos, tweets and more alongside contact history, so if part of your customer experience involves knowing what’s going on in your customer’s life, this is a tool worth trying out. Lots of great reporting and integration with many other small business apps like Mailchimp, Shoeboxed and more.
  • generally defined as a look at a person’s online identity, activity, relationship to other people and content. 
  • Rapportive scours the social landscape and provides links and details from LinkedIn, Twitter, Facebook and numerous other sites to give you a fast glance at just who it is you’re corresponding with.  It will also tell you location information, if they are nearby and using such services, of course.
  • It works with Gmail, with Outlook, with the iPhone and Android phones, with Salesforce.com and even Lotus Notes, to create a powerful listening post.
  • SalesForce.com is one of the best-known online CRM tools; it was built with sales in mind.
  • Sales teams can see and access prospect and customer contact information via the Web and mobile devices.
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    To know who your guests are and what they like is definitely a competitive strategy for hotels. From this article, there're tons of Apps working to assist and improve Customer Relationship Management system. According to what I searched, infusionsoft is very time consuming and team initiative to customize properly. It's hard to make each application perfect but the purpose behind them is clear: to communicate with customers as more as we can. Those Apps make teams spread across large distances (and businesses set in one location) to collaborate on leads, contacts, discussions and other items and make this extremely simple to do. So being able to collaborate on more aspects of your daily operations is much more beneficial to overall sales and customer experiences. Some applications bring collaboration to a few narrow aspects of CRM, some bring collaboration to the center of the app, and regardless if you're managing other aspects of your business through software you will need to find ways to collaborate on that as well. Many companies accomplish this by using a variety of applications, but it absolutely brings integration issues and high monthly bills. So a lot of helpful solutions are center collaboration with a feature-consolidating environment across a variety of aspects of business management software. WORKetc is a business management app that combines CRM, PM, Finances (expenses, invoicing, etc) and help desk software into one - and brings collaboration to all of these aspects. Thus, it's essential to collaborate them wisely instead of combining as more as possible.
natalieemmanuel

Alibaba has solved the one problem Amazon can't: B2B e-commerce - Fortune - 2 views

  • Incredibly, many businesses today still buy and sell supplies and materials with paper invoices, faxes, and checks. It’s a huge opportunity on which the two largest e-commerce companies in the U.S., eBay and Amazon, have not focused. Both companies run marketplaces, but they specialize in consumer-facing goods, not wholesale items and business supplies. Amazon has been running AmazonSupply, a wholesale site, in beta for two years, as CEO Jeff Bezos promotes increasingly flashier schemes around drone delivery, TV shows, mobile phones, and publishing.
  • But there is one true giant in the category: Alibaba, the Chinese retail darling that last week revealed plans for a $21.12 billion initial public offering, which has dominated in B2B e-commerce. I was reminded of this over the weekend while listening to Planet Money’s entertaining explainer of the Alibaba wholesale market. Through Alibaba.com and 1688.com, the company provides to people everywhere access to the Chinese supply chain. This means tinkerers, builders, entrepreneurs, and small businesses can order custom motors and parts from Chinese factories without having to travel there, find a scout, and forge a relationship with a manufacturer before doing business.
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    In the year2000 it was predicted that B2B e-commerce would be a trillion dollar market. However, what actually happened was underwhelming compared to the predictions previously made as the market only made about $559 billion. Surprisingly, most businesses still buy and sell products the "old fashioned" way using fax, paper invoices and paper checks. The big question is, why aren't the large e-commerce companies, including Ebay and Amazon, banking in on this market? Amazon has been testing a wholesale site called AmazonSupply for about two years. However, much like Ebay, Amazon specializes in selling consumer-facing goods. There is one e-commerce company who is dominating the market. Alibaba is a Chinese retail giant that is leading the B2B e-commerce world. Alibaba has succeeded by opening up the world of international suppliers to companies without having to form a relationship with the manufacturer before purchasing supplies. By using Alibaba as a mediator between businesses and suppliers, businesses can buy products in bulk without actually having to travel to China to do it. Alibaba has given businesses access to many manufacturers that they most likely otherwise would not have access to.
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    In the year2000 it was predicted that B2B e-commerce would be a trillion dollar market. However, what actually happened was underwhelming compared to the predictions previously made as the market only made about $559 billion. Surprisingly, most businesses still buy and sell products the "old fashioned" way using fax, paper invoices and paper checks. The big question is, why aren't the large e-commerce companies, including Ebay and Amazon, banking in on this market? Amazon has been testing a wholesale site called AmazonSupply for about two years. However, much like Ebay, Amazon specializes in selling consumer-facing goods. There is one e-commerce company who is dominating the market. Alibaba is a Chinese retail giant that is leading the B2B e-commerce world. Alibaba has succeeded by opening up the world of international suppliers to companies without having to form a relationship with the manufacturer before purchasing supplies. By using Alibaba as a mediator between businesses and suppliers, businesses can buy products in bulk without actually having to travel to China to do it. Alibaba has given businesses access to many manufacturers that they most likely otherwise would not have access to.
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    For an individual shopper, Alibaba has also created Ali Express, which gives an individual access to the same staggering number of products at near wholesale prices. They do indeed appear to have broken the code on B2B sales while still providing availability to the consumer. Win-win.
mannypinto

Five Ways Brands Can Adapt For The Era Of E-Commerce - 0 views

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    This article is very interesting because it talks about how establishments like Sports Authority and Toys 'R' Us are out of business due to e-commerce sites like amazon, ebay, Jet.com and others. It explains how businesses can adapt to an era of e-commerce. The first thing a business can do is to consolidate inventory, in other words have all the inventory in one single pool instead of different channels like brands have done before. The second thing is to establish a two-day shipping network, here the article explains how consumers expect immediate gratification with online orders. We see grocery stores doing this but with faster shipping within hours. The third thing one can do is leverage from an existing e-commerce channels for visibility. A business can sell its products on networks that are already established such as amazon, Jet.com and ebay. The fourth thing a business can do is use brick-and-mortar channels to increase exposure, meaning using physical stores such as Sports Authority and Toys 'R' Us to help increase exposure. It explains that drop shipping to these companies will help sales, 0% of all retail purchases still happen in physical stores. The final thing a business can do is use its resources. It is important to have an e-commerce expert on your payroll to grow the business online which will help in sales and stay on top of the this era. The article finishes by explaining that adaptability is the future of retail, which I believe adaptability is the future for any business. It is important to adapt and keep making things easier and more convenient for consumers.
snesbeth

Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs - 1 views

  • users had issues posting, commenting, and accessing content
  • entrepreneurswho use social media for their business, this should be a blaring wake up call
  • notice entrepreneurs talking about the outage and how they were affected
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  • some entrepreneurs their business is heavily dependent on organically posting on social media.
  • who pay for advertising, their ads weren’t reaching potential customers
  • lost revenue because they couldn’t use the strategy
  • can’t build the foundation of your business on someone else’s platform.
  • marketing plan should not rely too heavily on one main strategy
  • build the foundation of your business on other people’s platforms
  • you are giving up the control of your business.
  • Create a marketing plan that survives outages--or worse.
  • outage happens, your business won’t be affected
  • built your audience in multiple places and ways
  • time to build on a foundation that’s yours and won’t be affected by third parties.
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    This article is about how a lot of business are relying on the online platform to keep their businesses running. This article touches base when Instagram and Facebook both experienced an outage and prevented businesses from using their resources to reach consumers at a large scale. Which is why having different resources and not trusting one party to hold all your information is important when running a business especially if it is primarily online. Therefore, the article was just bringing the overall situation to light and heeding companies to explore different options as a whole so that if an outage ever occurs again, then they are prepared and their business will not suffer completely.
kelseybarton

Coronavirus - Considerations for Hospitality Accounting | PKF O'Connor Davies - 2 views

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    (1 of 2) PKF O'Connor and Davies published an article at the beginning of the pandemic laying out how important hospitality accounting is and what accounting teams need to be cognizant of during a time that is very uncertain. The article states, "The COVID-19 pandemic has resulted in substantial volatility in the global economy. The coronavirus outbreak has had ‒ and will continue to have ‒ an adverse effect on the results of operations of those companies operating in the hospitality and tourism industry." The article warns that as more information emerges about the disease, the industry will continue to be impacted in everyday decisions and operations. The article also states, "a company's management should be considering the possible effects on future results of operations, cash flows, and financial condition," along with many other important operating items. A business owner needs to be concerned with the "going concern" and making sure that they can keep their financials stable enough to continue business. Businesses also need to worry about the effect of the closure on their long-lived assets and being able to continually comply with loan and mortgage covenants. While many Businesses are relying on the ability to work from home, the hospitality industry needs to make sure they are taking a look at internal controls over financial reporting as well. Finally, Businesses need to be thinking about the future and subsequent event disclosures.
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    (2 of 2) We are in very uncertain times right now with the Covid-19 crisis. PKF is making sure businesses are looking at the bigger picture and considering their businesses as a whole, while also taking into consideration what a business may need to do to preserve operation for the future. Unfortunately, the hospitality industry has been devastated because of the effects that the virus has had on the economy and many businesses have had to close their doors. Other businesses have gotten very creative in the way they are functioning, and if businesses can continue to adapt and introduce new ideas, they may be able to settle their accounts and make it through this terrible time.
Luis Valdivia

Reasons to Switch to a Point-of-Sale System - Business 2 Community - 1 views

  • As a business owner, you have a number of decisions to make to ensure the efficiency, profitability, and success of your business. Among the most important decisions to make is how you will ring up sales
  • If you are currently using a traditional cash register, making the switch to a point-of-sale, or POS, system could help you to manage your business in a more streamlined manner while taking advantage of more opportunities for increasing your bottom line.
  • POS systems are comprised of computer software and a hardware network that work together to record sales as they occur
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  • reasons to consider making the switch to a POS system
  • Identifying the Reason for Inventory Shrink
  • With a POS system, it is possible to automate a variety of functions.
  • Identifying which products have been marked down and then accurately recording those discounts can be a headache for many retailers
  • Making Markdown Management Easier
  • Maintaining Control When Away
  • Tracking Promotions More Successfully
  • Prices Remain Consistent Across Locations
  • Improved Customer Service
  • More Efficient Use of Personnel
  • Improved Employee Management
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    In this article, it basic discussed some of the key points of business switching to a point of sale system and why it would be beneficial. One reason was to prevent shrinkage. With a POS system, sales are automatically recorded during every checkout which help to maintain inventory numbers. Another key point is that POS systems are beneficial to owners who may have more than one store. This allows for business owners to have accurate pricing across all locations and it improves customer service as well. For example, if your store is out of particular product, you can sue the POS system to check which nearby locations have the product that the customer may be looking for. Lastly, POS systems have also been proven to be a great asset for making sure your business is operating effectively and efficiently. While away, POS systems allow for owners to monitor activity such s store performance and sales activity, in addition monitor the performance levels of employees to ensure everyone is staying on task and being productive. So all in all, switching to a Point-Of-Sale system is beneficial and a great move for businesses.
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    The author of this article targets entrepreneurs and explains the need to implement point-of-sale systems in businesses. The author explains that POS systems help businesses to track promotions more successfully and improve customer service, and thus, enhancing customer satisfaction. Besides, the system improves employee management.
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    Luis, I like this read. It makes some great points of how the investment of a POS is profitable for the establishment. One thing I did not realize that it is great for is to better track sales and promotions. This is an area that could really assist on driving sales with an establishment. If they analyze the data collected, the owner can know if the promotion was worth their wild OR a waste of time. Did it drive business and bring in new and repeat guests? Did it attract loyal customers? Did it help make new customers loyal? This is all information that is collected and can be very useful when using the POS. Thank you for your share.
anonymous

E-Business: The New Management Challenge - A Peer-Reviewed Academic Articles | GBR - 2 views

  • The Internet is turning business upside down and inside out.
  • This article will examine the roots of this e-business movement and the key challenges it creates for managers who must move rapidly to adapt to the new competitive forces of the network era.
  • Fed-Ex was an early mover in implementing this concept when it initiated the service that allowed customers to track their packages on the Web.
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  • E-business is an evolutionary step in the convergence of the business process redesign movement
  • “anytime, anywhere;”
    • anonymous
       
      Tis is defiantly the mentality of people raised around technology. If I can't get what I want , when I want, then I DO NOT WANT IT.
  • lowering inventory costs and eliminating the risk of stale products on the retailers’ shelves.
  • The Web now provides a new channel of distribution that allows producers who formerly had to go through retailers to reach the end user directly.
  • new online stores have, in turn, increased demand and the number of users, putting pressure on traditional retailers to create an e-commerce presence as well.
  • Management Issues
  • Developing a corporate climate for adapting to the network era.Understanding customer expectations.Analyzing the firm’s ability to manage information technology.Recognizing the time frame in which these changes must be made
  • By linking retail data directly to the manufacturing site
  • new pragmatic issues to address
  • Providing security for the customer is crucial,
  • benefits include the option of developing a number of applications concurrently instead of being limited to in-house resources
  • the Net is giving rise to numerous “infomediaries” – some of whom play the role of “information broker” or “market maker” and others who perform information-handling tasks.
  • eWallet acts as an information-handler by providing online purchasers a way to automatically provide their information to any vendor.
  • almost all E-business success stories are characterized by new ventures whose founders recognized the vulnerability of going concerns that were not adapting to these opportunities.
  • E-commerce continues to expand consumer choice by providing the tools for them to switch suppliers instantaneously, including the ability to quickly and easily make price comparisons.
  • Web technology is characterized by rapid breakthroughs in software and hardware.
  • application solution providers (ASPs) who offer an opportunity for firms to outsource their IT management.
  • Fraud is higher in cyberspace than in traditional retail and harder to detect.
  • experience with Internet initiatives has been the urgency to develop and implement competitive Web strategies.
  • Similarly, Barnes and Noble took a “wait and see attitude” toward Amazon and now finds itself having great difficulty in increasing its market share of Web sales.
  • the cost barrier to entry in the web market is virtually zero
  • small new companies do not have a formal infrastructure through which strategic ideas get squandered.
  • The management task is to leverage these opportunities quickly to sustain or enhance competitive advantage.
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    This article talks about the importance of having an online presence. It is imperative that businesses leverage their business opportunities online before they are gone. It talks about key issues managers deal with during this network era. Such as "understanding customer expectations", "analyzing a firm's ability to manage information technology" and moving quickly enough to implement the changes necessary to actually benefit the company. In 2020, if businesses do not have an online presence they might as well not exist. Especially when customers have a "right now" mentality. This article helped me understand the issues that are arising with companies not being involved in e-business.
cnburke22

Disruptive Innovation in the Hospitality Industry | SevenRooms - 8 views

  • DI refers to a significant change that fundamentally alters an industry.
  • DI can take many forms, including product and service innovations, as well as changes to operating processes and business models. What they all have in common is a commitment to continuous improvement and growth. The goal is to always be on the lookout for new and better ways to serve the customer and lead the market.
  • Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data.
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  • Streamlined SMS messaging directly to guests, for example, can be used to automate communications
  • Marketing automation
  • for example, can retarget guests with targeted marketing campaigns, triggered by certain thresholds dependent on preference, spending habits and other guest traits.
  • DI, however, can help you reconnect with your customers and revive your business. You’ll just be doing it in a new way
  • DI is an ideal way to reach your guests even after their dining experience at your venue has concluded.
  • The hospitality industry is truly a people-focused field.
  • COVID-19 pandemic has taken a toll on the global economy
  • Your customers will have peace of mind in knowing they won’t have to expose themselves to unnecessary risks when visiting your property
  • Every day, new technologies and systems are being developed to help businesses adjust to the new normal.
  • That makes hospitality much more of an essential service than many people may realize.
  • Yet of all the industries impacted by the coronavirus outbreak, the hospitality industry has been among the most affected.
  • quicker and more convenient
  • open the door of contactless communication, decrease likelihood of table abandonment and prevent overcrowding
  • This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention!
  • Disruptive innovation, however, is a powerful weapon in the industry’s arsenal, not only allowing professionals to survive in ordinary conditions, but also to thrive in extraordinary ones.
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    The article I chose was based on disruptive innovations (DI) in a post pandemic world. In this article DI is represented as a necessary change through the additions of increased safety measures by implementing contactless ordering and payments to keep not only the guests safe but staff as well. This article describes how DI will not only give customers a stronger sense of safety but also give staff the opportunity to collect more data on customers in turn enhancing the guest's possible future experiences. This is just one example of how DI is helping to make customers experiences better during the COVID pandemic.
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    The article speaks on the effects COVID has had on the hospitality industry and how disruptive innovation will help businesses adjust to the new normal. As a business owner, you must always be aware of the new and upcoming trends to keep up with the market and servicing the consumer. Disruptive innovations will expedite your long wait times at restaurants or bars with SMS messaging, it will allow for an easy self check in/check out process. Any process that will make the consumers way of living easier, will have a significant effect.
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    The article discusses how the pandemic and COVID-19 has hurt global economic growth. Despite the pandemic closing many restaurants, new technologies systems are being installed to help those businesses adjust to the new normal. In the world of business, disruptive innovation refers to a significant change in the way a business operates. In addition to product and service innovations, business processes and business models can also be affected. Even if the virus is having an effect, people still need to eat, travel, and have a way to sleep and shower when they do so. Payments and ordering via contactless technology can help business owners reconnect with their customers. This industry is inherently people-oriented. The application of disruptive innovation to this field allows professional to flourish in unusual circumstances.
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    this article talks about how COVID 19 helped speed up the process of many innovations taking over antiquated systems with a modern approach. and now that we have we will never go back. "DI can take many forms, including product and service innovations, as well as changes to operating processes and business models." basically it just disrupts the systems that was already put in place with systems that work better for today. "Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data." the restaurant i work for never use to do delivery services but COVID made them disrupt their system and innovate in order to make money and stay afloat. by using delivery dudes and easy packaging and simplifying the menu we have been able to increase our revenue and stay ahead of the curve which happens to be ghost kitchens.
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    New advancements in technology and the hospitality and tourism industry have led to the collaboration of both sides to create better guest experiences. By using new technological products in the hospitality industry, guests can have contactless interactions to reduce their health concerns, brought on by the pandemic, as well as increase a business's productivity at the same time. The new innovations can also give more data on guest interests and help businesses learn more about their audience to make better decisions later on.
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    "Disruptive innovation is nearly as old as the hospitality business itself." A post pandemic world has taken a new direction towards contactless service, and DI technology has played a huge role in how we now operate going forward. Sevenrooms is a online reservation software similar to open table that allows for a seamless reservation process. It tracks data such as how much a guest has spent, how frequent they visit and even table preference. "This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention." Sevenrooms also uses an SMS messaging feature to notify guests about any updates to their table, which allows them to enjoy themselves freely while waiting instead of being crammed up in the front of the restaurant.
smend120

Advantages Of Cloud Computing For Hotel Industry - 5 views

    • abroo041
       
      This article is discussing the benefits of using cloud computing in the hospitality industry, specifically, in hotels. With all cloud computing, the biggest overall benefit is that users no longer have to stress over attempting to maintain their data on their own. This article also goes into detail on how cloud computing can cut costs, improve guest experiences, promote direct booking, and allow industry professionals to work remotely.
  • Now, businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS)
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  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin.
  • also shortens the project time resulting in costs cutting and higher productivity.
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
  • cloud computing has transformed businesses
  • hospitality industry, cloud computing has done wonders
  • reshaped the structure of the industry
  • from increasing operational efficiency to lowering the management costs.
  • better guest experience and increase the revenue of the property.
  • ringing down costs like energy, hardware and operations
  • increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time
  • hotel check-ins can be done from smartphones or tablets
  • cloud computing has transformed businesses
  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • Over the past few years, cloud computing has transformed businesses from across the world, irrespective of their industry. Today, the demand anytime, anywhere access has skyrocketed, and cloud computing is delivering just that — all you need is an internet connection with good bandwidth.
  • businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
  • Advantages Of Cloud Computing For Hotel Industry
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations. The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin. Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity. Hence, if you shift your software services to the cloud, your hotel business would witness a significant number of opportunities.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk.
  • Direct Bookings Are Made Easy With Cloud Computing
  • There was a time when hotels used to payout huge commissions for bookings to the online as well as offline travel agencies. However, with the increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time. Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible When you as a hotelier is not present in the property, managing the operations gets a little tougher. However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
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    Cloud computing makes sense to work business in a cloud setting. The article states that Cloud computing has "transformed businesses" throughout the world. We learned that a disadvantage of Cloud is the dependence of Internet connection. With Cloud computing, you can share and store data. This can be a better way to run business. We have learned that Cloud computing is more scalable, secure, and reliable. Cloud computing cost less, and you can pay for what you need. Cloud you can customize what you need, to your specific needs. The article even mentions it "lowers management costs." Unlike unintended PMS, which can require maintenance, and be highly costly. We discussed in our video lecture from this past week, how hotel check-ins are being done from smart phones- as this article includes. This is beneficial for enhancing guest experience, and increasing the speed of check-ins. Travel agents have their own way of how they conduct themselves, their business, and the services he or she provides. However, the article shows how with Cloud computing, you would not need to depend on travel agents. Furthermore, Cloud computing can increase sales and revenue for a hotel property. Cloud computing is replacing traditional PMS system's and have a multitude of benefits.
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    Hoteliers today are joining in on the trend of the use of cloud computing. Some benefits of cloud computing include the increase of operational efficiency, lowering management costs since the hotelier only pays for what they demand. Energy costs and hardware operation costs are also decreased. It allows for hotel check ins to be done via smart phones and tablets and not just at the front desk upon arrival, and it also allows for hotels to not have to rely on travel agents all the time for bookings which saves them having to pay commission to travel companies.
  •  
    No matter the industry, cloud computing has changed organizations all around the world in recent years. Today's need for access at any time and from any location has soared, and cloud computing is supplying it. All you want is a reliable internet connection. Businesses might choose a cloud service that would store their data in safe data centers rather than burdening themselves with traditional in-house servers to store data. At all levels, cloud-based services are now taking the place of outdated and conventional technologies. Many hospitality firms now use cloud computing services offered by infrastructure as a service (IaaS), software as a service (SaaS), and platform as a service (PaaS). And they are all fired up with the incredible benefits of cloud computing. Cloud computing can benefit hoteliers by driving down costs like energy, hardware, and operations. Your hotel's requirement for hardware overload is decreased, which significantly lowers your electricity costs. The hotel sector uses cloud computing to speed up projects, which reduces costs and increases efficiency. An efficient and effective hotel PMS will help you to ensure that your guests receive a first-rate experience and will provide the hotel employees with the best set of management capabilities. Another benefit of cloud computing is that it frees your personnel from stationary terminals, allowing them to work more independently and productively. Due to the cloud, guests may now check in at hotels using their smartphones or tablets as well as the front desk. Working remotely is possible thanks to cloud computing in the hospitality sector. Managing the business becomes a little more challenging when you, the hotelier, are not on the premises. However, putting your hotel management and operations in the cloud gives you the flexibility to access and operate on them from any location in the world.
Michael Anthony

Benefits of E-Marketing over Traditional Marketing - 0 views

  • E-marketing is the best way to stay ahead in today’s highly competitive business world.
  • No initial investment: How much would it cost you to create an account on social networking sites like Facebook, LinkedIn and Twitter, and post some updates on those accounts? This is one of the major benefits of e-marketing; you can easily reach millions of potential customers without burning a hole in your wallet.
    • Michael Anthony
       
      Yes, I agreet this is a certainly a cost effective method.
  • Extensive reach: By renting an advertising banner beside a highway, you can only count on people who drive on that road to cast a glance at it.
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  • E-marketing has replaced traditional marketing globally, and given its advantages, it will likely enjoy a tremendous success rate in the future as well.
  •  
    EMarketing is the ability to market your products or services with Internet capabilities. In other words, it includes emailing, websites, follow-up, and every other marketing approach. Through computer/Internet capabilities, small business owners that embrace eMarketing will save themselves hours of time. With eMarketing, business owners can automate nearly all of their business management functions. That means that eMarketing capabilities are taking care of the day-to-day tasks small business owners and their employees would normally be engaged in. eMarekting also has some other benefits. E-marketing eliminates the printing and postage costs of direct mail and is substantially less expensive than other traditional forms of advertising. Customers opt in to receive your news via email. E-marketing is affordable, so you can advertise more often.
  •  
    EMarketing is the ability to market your products or services with Internet capabilities. In other words, it includes emailing, websites, follow-up, and every other marketing approach. Through computer/Internet capabilities, small business owners that embrace eMarketing will save themselves hours of time. With eMarketing, business owners can automate nearly all of their business management functions. That means that eMarketing capabilities are taking care of the day-to-day tasks small business owners and their employees would normally be engaged in. eMarekting also has some other benefits. E-marketing eliminates the printing and postage costs of direct mail and is substantially less expensive than other traditional forms of advertising. Customers opt in to receive your news via email. E-marketing is affordable, so you can advertise more often.
diana morales

Negative Effects of the Internet on | eHow.com - 1 views

  • Small businesses often have a hard time ranking in search engines, which are the number one source of organic consumer traffic.
  •  
    In class we spoke about how the internet has an impact on small businesses and how small businesses are having a hard time being compared to the bigger businesses. This article talks about how they are being ranked in the search engines. When a consumer goes online to search for a product, he or she will like at what the article refers to as an established brand such as hp or dell in computers oppose to smaller brand names which although theyre known theyre being bypassed by these big brand names. The article talks about the "bid per click" bases that business advertisers use to promote on google. This makes it hard for a smaller business to compete with a bigger business because of their promotion level. It is very expensive.
Ganna Gorbachuk

Transforming Business with Mobile Payments - 12 views

  • Mobile systems are transforming the payment environment. According to investment bank Barclays Capital, U.S. mobile commerce sales--that is, purchases made on smartphones and tablets--hit $5.3 billion in 2011, up 83 percent from the year before. Generator Research, a consulting firm specializing in digital media, projects that by 2014, usage by consumers will grow 600 percent to 490 million worldwide.
    • Joe Cilli
       
      Interesting information. Keep in mind there is a high level of cannibalization in that mobile sales are increasing, but the bottom line is unchanged because in-store sales are decreasing. In short, the amount of transactions and dollar amount is roughly the same; it is, however, important to recognize the shift in consumer purchasing patterns.
  •  
    Great article on the rise of mobile payment systems and how businesses who in the past may have been cash only or otherwise are seeing increased sales as the ability to take credit card payments with little hardware and software infrastructure costs. Down the street from me is probably my favorite Rib joint in town, Uncle Rodney's House of Ribs is the name. I love that place, but rarely go because they are a cash only business due in large part to the fact that the owner does not wish to pay for wireless or otherwise internet related services to make his business able to accept credit cards. What are everyone's thought to the increased use of mobile payment systems for restaurants and other businesses?
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    I think mobile payment systems are great. I personally have not used them very much but I think they would be very handy at events. I am a Timberwolves season ticket holder and my seats are close to the court where a serving staff is able to get food and beverages for you. Fans are able to pay with credit cards but the server has to take your card to the back area to ring everything up. If the servers were able to carry mobile credit card readers they would be able to speed up transactions and take more orders. It would be a benefit to everyone - the team would be able to sell more items, the servers would make more tips, and the fans would be more satisfied. If someone wanted to keep an open tab until the end of the game I'm sure there could be an app for adding items to a specific seat location instead of doing multiple credit card transactions. I'm sure mobile payment devices are being used by staff at many events and I'm a little surprised it hasn't made it's way into the Target Center yet.
  •  
    That is an interesting artivle talking about the mobile payment that i have not seen in my life. If i was a owner of a store or a restaurant, i would like to try this technology that help to save my money and increase my businesses. On the other hand, as a customer who is asked to pay in this way, i would worry about the security problem because i dont know how it works.
  •  
    It sounds great. I think it is convenience, cause I can pay by my phone whenever I need. But maybe the biggest problem is the security. How to guarantee it, we always use mobile connect ing internet which increase the danger coefficient.
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    I like this idea of mobile payments. It saves business people time and money which they were supposed to spend on the traditional way of credit card payment. It turns out more likely to be a self-monitored business transaction way. However, before signing the contract, the business owner should consider the security level of this payment method from the customers's standpoint. I'm pretty sure that some customers may feel weird and unsecured when they swipe their card on a mobile device.
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    This is a fascinating article. On one hand I can absolutely see the benefits for a mobile business or a business that increases it's sales by accepting mobile payments. It also seems that security would be increased for the merchant as there is not much cash available on hand for petty thieves. The crooks of the future will need to be technologically sophisticated. The increased use of smart phones has greatly increased my small business as many of my customers make their purchases through their smart phones. My personal concern is that our country will see an increase in debt and over spending as purchasing with your credit card account becomes even easier. Will it even be possible to pay with cash in the future or will it all be electronic? Also, what happens if your cell phone is stolen and all of your financial world is on there. Do these scanning systems have much security if there is not a credit card to verify a signature against? Is everything stored in cyber space where the phone thief cannot reach it without expensive technical knowledge?
  •  
    While a few hundred years ago a life of an average person in a small town could consist of two or three events as a war in his country, governor's marriage and a crime in the neighborhood. In today's world the same as centuries ago every moment is full of things which happen somewhere but now we have a unique opportunity to know about them almost few seconds after they happen. Technology can make a huge difference in a small business when an employer finds a right time to use innovation, as Miki Nishihata and Joey Garza did. Their companies got an advantages of using card readers. Mobile systems are transforming the environment of sales and payment processing. A thing which simplifies the prosess of transaction is a benefit because a lot of consumers prefer FAST and EASY shopping when every minute may cost. Assuming all this information a Square company was created by Twitter co-founder Jack Dorsey and glass artisan Jim McKelvey. Nowadays almost everybody has a mobile phone and credit card and combining those two things with an innovative technologies of online sales is a fantastic invention!
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    This is an interesting article, and it is quite amazing to see how the way of payment is drastically shifting with new technological devices such as smartphones, card readers. Just a couple of years ago, if I wanted to buy something online, I had to start my computer then go on whatever website I bought something from which took some time. Now, however, I don't even have to turn on my computer to purchase something on the web because I can buy many things through my smartphone whenever and wherever I want. It is a lot easier and faster than what it used to be.
  •  
    Spasibo bolshoe za interesting article! Ona mne ochen pomozhet v moem research!
sbarr011

6 reasons why digital marketing is essential for restaurants - Different Perspective - 0 views

  • It’s time to take advantage of the immediacy, huge reach and visual appeal of digital media. Watch your audience grow, your reservation rates soar, and the positive reviews flood in when you invest in digital marketing for your restaurant.
  • By claiming your business listing on Yelp and Google and establishing a Facebook Page for your restaurant, you can monitor reviews and publicly (or privately) respond to customer complaints and queries.
  • Does your restaurant regularly offer promotions? Do you often have featured menu specials? Use your digital marketing to spread the word! Your website and social media are great avenues to promote them, which will help to build your audience and encourage repeat business.
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  • There’s nothing more frustrating than out of date information online. Use digital marketing to give your customers the information they need: use your website, business listings and social media channels to share your location, opening hours, menu and contact details.
  • Use your social media platforms to share delicious, enticing visuals and fresh, interesting content — try sharing recipes, behind the scenes photos, and limited-time menu items.
  • More than half of social media users in the U.S. agree that social media is the best way for consumers to communicate with companies [2].
  • Digital marketing helps you to share your story with your customers online. Before you begin, make sure you have developed your restaurant’s brand identity.
  • good digital marketing strategy for restaurants should include a website, email marketing and social media.
  • Digital marketing is the promotion of products and services using any kind of digital medium.
  • 75% of smartphone users access restaurant information on the go [1], so having an online presence is essential for your business. The decision of where to eat is most influenced by location, price, and the number of good reviews. So where do you start with promoting your restaurant? Digital marketing may be the answer
  •  
    E-Marketing/ digital marketing help businesses in the hospitality and tourism industry grow and succeed. This article focuses on the importance of e-marketing/digital marketing for the restaurant industry. The article mentions that over 70% of smartphone users access restaurant information on their phone, therefore promoting the restaurant online through a website, social media or e-mail marketing can help drive business. The first way digital marketing can help restaurants would be to develop the brand's story and identity. Secondly, having the restaurant be active and engaging on social media will help build customer loyalty and interaction. Another advantage to digital marketing is sharing menu items, pictures of the restaurants and showing guests having fun online develops visual content and can entice and attract customers. Another point made in the article was to keep the restaurant information such as hours, promotions and restaurant contact info up to date. Incorrect information can lead to customer frustration and loss of business and profit. Another benefit of e-marketing is the ability to offer incentives to the customers and bring them in the door. It is especially important to reward loyal customers. Another benefit listed is to review and interact with customers on platforms such as Yelp and Facebook. All in all, digital marketing is beneficial for business growth not only restaurants, but any business in the hospitality and tourism sector.
sliu043

Point of Sale (POS) System - 0 views

  • With a POS system:You can analyze sales data, figure out how well all the items on your shelves sell, and adjust purchasing levels accordingly.You can maintain a sales history to help adjust your buying decisions for seasonal purchasing trends.You can improve pricing accuracy by integrating bar-code scanners and credit card authorization ability with the POS system.
  • Ease of use. Look for software with a user-friendly graphical interface.
  • Entry of sales information. Most systems allow you to enter inventory codes either manually or automatically via a bar-code scanner.
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  • Pricing. POS systems generally offer a variety of ways to keep track of pricing
  • Updating product information. Once a sale is entered, these systems automatically update inventory and accounts receivable records.
  • Sales tracking options. Different businesses get paid in different ways. For example, repair or service shops often keep invoices open until the work is completed, so they need a system that allows them to put sales on hold.
  • Security. In retail, it's important to keep tight control over cash receipts to prevent theft.
  • Taxes. Many POS systems can support numerous tax rates-useful if you run a mail order business and need to deal with taxes for more than one state.
  •  
    With the development and improvement of technology, point-of-sale (POS) systems nowadays are playing a vital role in the industry. In this article, the author has mentioned that POS systems let businesses track usage, monitor changes in unit dollar costs, calculate when businesses need to reorder, and analyze inventory levels on an item-by-item basis. In one word, POS systems enable businesses to keep track of their cash flow. The author also introduced some features to consider in a POS system, including: ease of use, entry of sales information, pricing, updating product information, sales tracking options, security, and taxes for businesses to choose the most appropriate system for them. Since every business is unique, it's important for every business find that system meeting their all requirements instead of just using a popular one.
ppate011

GDS business can be a significant source of incremental bookings and increased margin for hotels | Bookassist blog - 0 views

  • Every hotelier knows the advantage of direct online bookings to their hotel. But there is more to direct than just bookings on your website booking engine.
  • At Bookassist our metasearch management team has delivered metasearch bookings growth of 130% in the first quarter of 2018 versus the last quarter of 2017 (see https://bookassist.org/company/testimonials/en/)
  • The GDS is a large computer network that represents a single point of entry to travel agents and travel sites worldwide
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  • A 2017 study of more than 900 travel agents located throughout 52 countries revealed that travel agents are continuing to report a record use of the GDS for hotel reservations.
  • It’s important to note also that GDS corporate business typically delivers a quality customer that usually augments hotel F&B/C&B revenue using his employer expenses to wine and dine in the hotel, in contrast to leisure travellers who tend to spend outside the hotel.
  • Because of the fixed transaction fee element, calculation of the CPA of a GDS booking will depend on the hotel sale rate achieved and the length of stay.
  • For the individual hotelier, the requirements for applying to consortia or account managing their property on the GDS can be onerous.
  • RFP is “request for proposal”, where companies make the market aware of the volume of bednights they expect to need for the upcoming year.
  • GDS business can be a significant source of incremental bookings and increased margin.
  • It’s time to make sure that you are open for business on the GDS.
  •  
    Over the few years, travel agents are using booking through Global distribution systems. Hotels however are having to pay a 20% booking fee when people book through GDS. Travel agents are also now using Airbnb, and alternative booking, because they aren't seeing any commissions on them. GDS is a large computer network that represents a single point of entry to travel agents and meta search sites. GDS are heavily used in the business and corporate travel accounts. GDS corporate business typically delivers more revenue for hotels because business travelers usually eat and drink in the hotel, rather than travel outside the hotel and spend money. Travel agents use commissionable and non-commissionable booking that, where commissionable bookings must add typically 8-10% agency commission on top of the GDS fees. GDS can be a good source of incremental bookings and increase margins.
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    Over the few years, travel agents are using booking through Global distribution systems. Hotels however are having to pay a 20% booking fee when people book through GDS. Travel agents are also now using Airbnb, and alternative booking, because they aren't seeing any commissions on them. GDS is a large computer network that represents a single point of entry to travel agents and meta search sites. GDS are heavily used in the business and corporate travel accounts. GDS corporate business typically delivers more revenue for hotels because business travelers usually eat and drink in the hotel, rather than travel outside the hotel and spend money. Travel agents use commissionable and non-commissionable booking that, where commissionable bookings must add typically 8-10% agency commission on top of the GDS fees. GDS can be a good source of incremental bookings and increase margins.
lvela051

KOOVS' co-founder launches India's first B2B e-commerce platform for the hospitality sector, Marketing & Advertising News, ET BrandEquity - 0 views

  • The e-marketplace aims at transforming the B2B hospitality procurement space for buyers as well as suppliers across the country
  • widest catalogue of choicest items with curated shopping experience and secure collaborative space for suppliers & buyers.
  • more than a decade of experience in business management, product development and cross-platform technologies.
    • lvela051
       
      Important to have someone with experience guiding the project. Helps also with business planning.
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  • the real strength of this platform is the way it handles and streamlines the industry supply chain.
  • Talks are on with hotel aggregators for providing curated procurement portal to cater to their specific needs.
    • lvela051
       
      Aims to increase the exposure of the site.
  • helping them define and scale product, harvest technologies and streamline operations.
    • lvela051
       
      Knows how to get started with an e business.
  • improving demand prediction for suppliers and simplifying the process of product discovery and supply chain management.”
    • lvela051
       
      Besides bringing suppliers and buyers closer, helping the demand and supply chain management is a priority for the business.
  • Avinash Garg – a hospitality management veteran who brings with him over 35 years of experience in the Hospitality Industry.
    • lvela051
       
      Knowledge is power.
  • Amit is very positive about the future of hospitality industry and shift to e-procurement.
  • the companies that have adopted the e-commerce route saw a 51% increase in their revenues and a 49% increase in profits.
    • lvela051
       
      Helps to increase the popularity of the site. Seems to be working for the better of those companies that are adapting to using the site.
  •  
    The article goes over the different ways that an Indian company is creating an e commerce platform to transform the way business is done. It goes over the benefits, challenges and impacts that are faced when trying to launch the platform, which is becoming more widely used. With technology providing a bigger platform for the industry, the e marketplace aims to help improve the way suppliers do business, by making it easier to manage sales. The article pointed out that companies who have started to implement the e-commerce have seen 51% increase in revenue, which is remarkable. With all that being mentioned the article does briefly mention how the use of this business aims to provide ways to bring suppliers and buyers to improve the way business is conducted. How the supply chain is handled seems to be the biggest priority of the platform. With e ecommerce being such a major market, the ability to capture the online market is important. I think that the article does not touches upon several points that need be focused on, such as website design and security. Having an operational website that is easy to read and directs the consumer to what they are exactly looking for is one an aspects that affects the way a company does business. I these cases, the quality is as important as the quantity of information that is being given. I went ahead and took a tour of the site and seems easy to use, which is important. The site is generating revenue sales, but with more sales creating more information being stored. Having the ability to adapt to higher volumes of personal information creates a security issue, that would need to be addressed if not handled correctly.
Chi Zhang

Hotel and Restaurant Times Magazine - Featured Article 2 - Feb/March - 0 views

  • Not only has the web radically transformed the ways in which consumers research, plan and book travel, but it also provides tourism businesses with many tangible benefits when running their business
  • Not only has the web radically transformed the ways in which consumers research, plan and book travel, but it also provides tourism businesses with many tangible benefits when running their busines
  • • Giving them a wider worldwide profile and the capacity to respond more flexibly to changes in the market
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  • Online marketing is fast becoming a key focus for businesses as it provides them with access to larger potential markets 24/7, and a more personalised online profile e-Business.
  • Not only does it open up a cost effective marketing avenue for tourism businesses, but it also helps small and medium businesses compete with larger companies in the same sector.
  •  
    E business is a kind of new and advanced business method, providing more trade opportunity for firms and more convenient service for consumers. In recent years, with developing of the computer technology, and along with the prosperity of e business in worldwide, to win over more and more customers, hotel industry makes a huge revolution. Not only large chains but also the motels are able to provide online bookings from their own website. The system could automatically check and charge deposits on credit cards without any hotel staff intervention. Hence, more and more guests are active Internet users, a great majority of them already have purchased travel online. The reservation clerk could work 24 hours/7 days a week and never get in sick. The guest could make entire reservation easily and quickly. For hotel, work efficiency has improved and cost of labor has reduced.
Sherine Mattison

Customized POS Software | Alexandria Point of Sale - 0 views

  • As was mentioned above, the retail POS systems help in the sales transactions processes. The POS systems are one of the simplest and they are created in a way to operate with the purchase processes in ease and efficient way. Hence, the software has options for entering data which could possibly represent the whole inventory in the shop, for example. Additionally, when the purchase is made, the system automatically counts down the item from the inventory list and helps in that way contributes for improved inventory management. Also, regarding the customer relationship management and providing sales reports, there are other settings that could additionally be set in the particular POS software and all that for the purpose business operations to be more productive. Apart of the retail businesses, hotels and restaurants should have more complex POS systems. This is due to the fact that in such businesses which are service orientated, the POS software applied should be able, for example, to customize various orders from different tables and in alignment with that to keep track on price variations. The fact is that the POS systems that apply to service sector businesses such as restaurants, hotels and fast food businesses should be able to customize and manage multiple orders. Either the example is for fast food business, or dining out restaurant or even a hotel, POS software should operate with various orders made during the service process, and still providing the right bill for the right table, or the right bill for the right room order if the hotel business is taken into consideration. Clearly, when starting a business it is important to take the industry specific POS system into account. Therefore one should not just trying and finding the best deal, but rather invest in the system that will work best to make the everyday businesses activities more effective. Understanding why each system is unique will help when trying to make the decision for what type of POS system to purchase.
  •  
    "The retail POS systems help in sales transactions processes." It is one of the simplest ways to make purchases in an efficient manner. The system helps in inventory management by counting down items when a purchase is made. However, other businesses in the service industry have more complex system where the systen is made to manage multiple orders. "Therefore one should not just find the best deal but rather invest in the system that will work best to make evertday business activities more effective."
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