Group items tagged

This article is about the integration of social media in marketing for restaurants, and particularly how that has adapted and changed as a result of the pandemic. The article gives a brief introduction with some statistics outlining the particular usage of social media by different generations and how they make decisions regarding the content they see on that social platform. It then goes into detail about how Instagram is the primary platform that leads to success for restaurants marketing. It then takes a slight turn and explains that many consumers are looking to give their business and attention to entities that take social or other stands and seem to have a genuine care for making the world a better place. It has also been shown that outsourcing of marketing has reduced as a result of the pandemic and the need to save money during the hard times. Additionally, there is something that consumers find appealing about the genuine marketing that an internal employee is able to do on a platform such as instagram. The article concludes that even though the pandemic has been a terrible thing, it has forced restaurants to become more proactive and innovative in their marketing strategies.

This is a great example of something we continually talk about in class: what happens when the power goes out. I was unaware that Netflix, Instragram and pinterest were out due to power outages recently, but can certainly imagine how much damage it caused to these businesses. An interesting piece of the article was the bit about the use of Amazon Cloud, the server that makes these programs run. Here it wasn't a security issue but a reliance on power that provides a great example of where cloud computing is lacking in usability.

A look at what we can expect as social media begins to play a big factor in the growing future of e-commerce. By leveraging social media tools and focusing on a people-first commerce approach.

Facebook marketplace, instagram links, pinterest links, poshmark, etc..

This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.

As people travel, they post pictures on Instagram and Facebook in order to show their friends what they've been up to. Hotels are now jumping on board and using these ever growing and popular social media sites to expand themselves. Hotels are trying to see if using these sites does increase their business, since it is hard to measure. As they try to increase their "bookings and customer engagement," marketing teams try to increase their brand awareness among potential customers and travelers. The PR manager for the Four Seasons says that "It's not so much what Pinterest can do for us; it's more what Pinterest is delivering to the people we want to have conversations with and how we can serve them even better." The Four Seasons launched a new program called "Pin. Pack. Go." They are attempting to use Pinterest as an online concierge system. Interested travelers pin pictures of places they would be interested in traveling to on their "board" and from there, fellow travelers can re-pin and start somewhat of a picture- discussion about desirable destinations. Due to the fact that so many travelers research locations these days, all media's are being used. Visual aids grab the attention of so many. It's a great way to get the point across in a short amount of time. To scroll through and see the Four Season in Paris, Tokyo, and Australia, may make the potential guest start thinking about possible destinations. With Instagram, users are able to "check in" to places. Their friends see their enhanced pictures and want to visit as well. From there, the possibilities are endless. The point marketing teams are trying to make is that they aren't necessarily looking for high returns on investments, but rather what is the return on engagement.

This article is about how a lot of business are relying on the online platform to keep their businesses running. This article touches base when Instagram and Facebook both experienced an outage and prevented businesses from using their resources to reach consumers at a large scale. Which is why having different resources and not trusting one party to hold all your information is important when running a business especially if it is primarily online. Therefore, the article was just bringing the overall situation to light and heeding companies to explore different options as a whole so that if an outage ever occurs again, then they are prepared and their business will not suffer completely.

Although technically this is not an article per say it is a tremendous piece of advice on how best to market your company especially if you don't have the budget for a marketing/PR firm or you don't have people within your organization to dedicate the hours needed to create a campaign. This article has simple ways that you can boost your business and it can truly be done while drinking your first cup of coffee! I know it is what I did with my company!

This article is a perfect example of how event planning can go terribly wrong with social media usage. The Bahama music festival hosted by Ja-Rule and his company left hundreds stranded on the Island of Great Exuma. The event started off by being promoted through instagram, mainly by famous celebrities such as Bella Hadid and Kendall Jenner. Tickets were sold at $1,200 for the utmost luxurious experience. Come the weekend of the festival, music go-ers arrived into full chaos. Everything that had been promised to the guests such as deluxe lodges, yoga tents and food courts were missing. People showed up to an empty island with no food, water or basic shelter. Clearly the festival was poorly executed and planned and it was canceled. There was a lack of infrastructure on the island to provide safety for the guests along with a lack of proper water systems and transportation. The event planners had not had a proper back up plan for storms that could potentially hit the island (which happened) which completely set back everything. Many viewed this Fryre Festival as a major scam and were extremely upset, but what it turned out to be was a poorly planned and executed music event.

An excellent article that discusses how companies have changed their social media approach during Covid. Instead of selling the destination or the experience itself, hotels are trying to sell the concept of safety and security. Also, the article goes into detail about flexible date plans and more, all being advertised through their social media accounts. Overall, social media is still as important as ever, but the way companies approach it has changed drastically.

This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.

Social media is an incredibly effective way to attract new business. It's cost effective and easy. Your can use apps like tiktok and instagram that are very picture/video driven to showcase your business, but also blog posts can be great to boost your SEO.

This article discusses how COVID-19 has highlighted the necessity of social media for hospitality industry players. As it is contactless and gets to virtually everybody's device, it is one of the best forms of advertising a business can use. There are various things a company must do in order to be successful in their social media use. This would be to figure out their target audience, their most preferred platform, and schedule specific and relatable content for your viewership. This form of advertising is extremely cost effective and is proven to work. In my opinion, social media has achieved more than its intended purpose. Platforms like Yelp, TripAdvisor, Instagram, etc have allowed for people all over the world to have access to information about restaurants, hotels, reviews, etc and it is extremely helpful.

Chad Kaydo in his article '7 Things Event Planners Want From Technology Now," highlights the results of a recent survey where industry officials noted what tech changes and adaptations they would like to see as it relates to the Event Planning and Management area of the Hospitality Industry. He noted the following items as the urgent needs of event planners: **Lower Prices - many planners steer clear of the technology due to costs and thus would like to see adjustments in costs relating to new technology. **Integration of Planning Tools - Planners want to be able to connect the different tech offerings used instead of using them in isolation. **Next Generation Apps - Event Apps should be of the same sophistication and simple to use as those of popular consumer apps such as Instagram. **Seamless Social Media Integration - Social Media has become and important tool for event planners. Rene Mark stated that they would like to see "any form of technology that creates a more engaging experience for our clients so that they can interact from the audience, share their experiences online and engage actively with other participants." ** Improved Internet Access - one of the major complaints of planners and something they would like to see improvements on is WiFi access at event venues. Mr. Kaydo noted that planners and tech developers said that the lack of robust, reliable, reasonably priced bandwidth and network services at hotels is slowing the pace of technological advancements across meetings and events. ** Attendee Data Tracking -Improved Technology to keep track of attendee participation. **Help to figure it all out - Planners find it difficult to keep up with technology and to constantly learn how a new device or program works. However this attitude is affecting the results gained from the adoption or lack of as it relates to technological advancements in the Event planning field.

This article is showing how social media can positively impact guests experiences. This article was extremely useful for me. As a marketing consultant for a restaurant my main job is to interact with potential customers via Facebook, Instagram, Twitter and Yelp. One thing the article mentions is how social media is constant. This is extremely true when you have the ability to access communication with your costumers or clients. For example, in my case, if a customer posts a picture of a featured dish on the menu, I can easily and quickly reply with a positive comment, which could increase the potential for a loyal customer. The article starts off by how one can also monitor negative reviews on social media. I think this issue is so important to ensure good rapport between employees and guests. If a guest(s) posts a bad review on Yelp or Facebook, it is imperative to repair that by publicly apologizing and offering another free service or stay etc.

The digital marketing has undoubtedly been the essential marketing strategy today. This article emphasizes the five trends watch in 2018. Firstly, digital platform should be considered as the primary channel as most of online channels are already intertwined, so a sophisticated strategy is a must. Secondly, searching engine marketing should not be ignored as younger generation start with it. Besides, although smartphone can do almost anything today, the desktops still matter. As for the content, visual images are far more important than the plain words, that's why media channels like snapchat, Instagram are even more important than before. Lastly, digital marketer should remember that loyal member are engaged, but not always loyal.

The article briefly reviews the digital marketing branch in the hospitality industry. In this modern age, hotels need to have an updated and optimized website running. Most guest or OTA rely on hotel websites to gain information about the hotel and amenities and prices they have to offer. They must be visually appealing and easy to access. Apart from using hotel websites, search engines are also popular amongst bookers. Search engines like google or bing use keywords to narrow their search when finding hotels so having such keywords or phrases in the hotel main page on the website will allow people to access their hotel website quicker. Hotels also rely on advertising on sites like Facebook, Twitter, or Instagram. Heavy populated social platforms is one of he best ways to have a business advertise themselves to the public. The best part is that social media marketing can be cost-effective.

There is a new trend of diners opting to pre-order food through their mobile app and go themselves to pick up the food. This allows them to lower the cost by not having to pay delivery fee, and service charge. It also allows for the food to be more consistent and give them the flexibility to eat wherever the customer prefers either in the restaurant or out. About 20% of diners are using the pre-order option (32% millennials), however only 26% of establishments have the mobile POS technology but 59% of restaurants surveyed plan to add in the next year. About 18% of restaurants have technology allowing customers to order at the table, however 52% said they will add this in the next 2 years. Restaurants are starting to react to the trend from consumers where 53% of millennials mention that the restaurant they choose will base on the digital technology they have including online menu, read reviews, look at Instagram pics, and post their own.

E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.

In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.

This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.

This article explores how today's technology has changed/is changing the event planning industry. Modern technology has changed the way we share information with one another. This article covers: social media marketing, hashtags, live streaming, improved security, geofilters and online check in. Social media sites like Facebook, Twitter, LinkedIn and Pinterest have expanded the reach of marketing. Event planning professionals are now able to promote their event to a vast group of people. They can even set specific targeting parameters to reach the right audience. Social media also levels the playing field for even small businesses. Hashtags are a new way of identifying topics and they can be used to expose your event to large numbers of people. Creating a hashtag for an event can help create buzz and promote your event. Live streaming is a relatively new feature within social media sites like Facebook and Instagram. It allows users to share where they are and what they are seeing to their follower base. This is a great feature for event planning professionals because it allows more people to be apart of the event. Geofiters is a photo filter within Snap Chat. Geofilters are location based and only users near that location are able to view it. They are great features to have before, and during an event as they can help advertise your event to locals and interact with people visiting the area. Last but not least the advancement in technology has lead to online check-in via apps. A mobile app designed specifically for events can integrate with your guest list within a digital application. This can help identify VIPs and help provide logistics stats such as current headcount of attendees.

With restaurants having to go dark to most of their customers, it has become essential to reinvent and find a way to connect through online events. Using newer technologies like Zoom, Tock, and other social media platforms, closed restaurants and bars can find a way to connect and engage their customers, and sometimes even find a profit in it. In this article, we follow the path of a wine bar owner who closed his doors early on. He then moved to zoom classes for his servers, and decided to tailor them to his consumers. Now, he offers virtual tasting experiences that are followed up with the options to buy those wines directly from his bar. He also has done classes for 25-35 that engage his consumers in a positive experience. I've seen this happen a lot lately with successful pivots in restaurants. Girl and The Goat did this with goatceries, where she has created multi-day groceries that are partially prepared that guests can pick up and then follow her online cooking class directions. I've also seen this with Christina Tosi as she has started online baking classes through Instagram. If restaurants can continue this through the pandemic, it might offer another new option for revenue in the future.