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jennifer amador

Hotel Technology Next Generation Releases Interface Specifications - 0 views

www.hospitalitynet.org/...4056129.html

hotel technology

shared by jennifer amador on 28 May 12 - No Cached
  • Hospitality technology buyers and providers will benefit from one of the largest sets of new and improved standards ever incorporated into a single release cycle by Hotel Technology Next Generation (HTNG).
  • The new standards enhance the sharing of customer profile data across hotel systems; they enable improved delivery
  • of guest folio data to systems that need it; and they provide a hosted payment scheme for hotel websites and central reservation systems (CRSs) that can potentially remove those systems from the scope of onerous PCI security standards.
  • ...6 more annotations...
  • This allows IT organizations and vendors to focus their limited resources on capabilities that drive competitive advantage, rather than on basic functionality."
  • This new specification will allow hotels to share data from guest folios to a range of hotel and third-party systems that can use the data for other applications.
  • Hosted payment capture systems provide a means to collect sensitive payment information from a customer on a secure, hosted system, typically hosted by a payment gateway or other third party.
  • This approach can minimize the burden of PCI compliance for booking websites and for other hotel systems (such as central reservation systems).
  • By mid-June, HTNG"s certification program will be ready to support product certification for the new specifications. HTNG-certified products provide buyers with the best possible assurance of adherence to relevant standards.
  • These specifications will reduce the effort needed to connect any PMS and POS system, while enabling them to cooperate more closely to meet the needs of guests, staff, and hotel owners. Standards will allow a POS system to look up guest information from the PMS and post charges to guest folios, even while the PMS is offline or unreachable.
  • jennifer amador on 28 May 12
     
    Hotel's next new generation will incorporate innovative standards, in which hotels can communicate or share guest's data via a new system. Their main goal is to create a standardized system that will make it easier for not only guests but also hoteliers; they can retrieve information that will only benefit both parties when searching for personal information and profile history. The specific versions of this new system will include Customer Profile Specification, Folio Detail Exchange Specification, Hosted Payment Capture Systems Specification, and finally Product Distributions. Nevertheless, there are different components that need to be looked into before bringing this system live; particular being careful with sharing of personal credit card information of guests and fraud alert system should also be incorporated with these versions.
pattyjoe10

6 Lesser Known Uses of Beacons in Restaurants | News | Hospitality Magazine (HT) - 1 views

hospitalitytechnology.edgl.com/...of-Beacons-in-Restaurants94820

restaurants beacons

shared by pattyjoe10 on 02 Sep 14 - No Cached
  • allowing customers to order ahead
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But they have to make sure the order is left ready by the time customers arrive.
  • consumers today value personalized, contextual mobile engagement, built around their current location, interests and buying preferences.
  • 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app.
  • ...12 more annotations...
  • Therefore, it is highly likely that, merging mobile marketing efforts with iBeacon technology could result in higher click-through, quicker conversion, more sales and greater loyalty.
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. 
  • Q app
  • busy a restaurant is at a particular time
  • real-time information
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any.
  • not overwhelm users with notifications
  • deep understanding of the value offered to customers and deliver it in the best way possible.
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in anyway or if it called my attention every now and then, buy companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing.
  • delivering personalized deals and messages
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Attract customers by promoting events or special offers. People like a place they can see as happy and fun. Also, who doesn't like discounts.
  • prevent boredom
  • offer customized discounts for first-time customers, encouraging them to come back often
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      I believe this is one of the best efforts to retain and gain customers. Reward the customer who passes by every now and then, with personalized dishes; and reward  first time customers by attracting them with discounts specifically for them.
  • deliver custom menus to valued customers based on previous orders and visit history
  • awarding crawlers
  • ollect massive amounts of untapped data
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Another must. Keep track of everything to better improve employee wages and specifics of customers that are out-and-about.
  • pattyjoe10 on 02 Sep 14
     
    Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly  demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But  it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.
  • pattyjoe10 on 02 Sep 14
     
    Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications. If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel. It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.
  • danalbert on 04 Sep 14
     
    Creative and a bit scary application of existing technologies. Much like Facebook Messenger, when do we cross the line between convenience and forfeiture of privacy? As part of the industry, the responsibility falls to us to manage the line in favor of our guests. They will know when it has become too much, and we will know very soon after when business evaporates. Provide friendly, targeted service without being too invasive. Remembering orders and having them ready on time is fine. Sending a pop-up message every time the guest passes by in a cab may be a bit much. Consider how many Starbucks messages you could receive in any major metropolitan area. Without proper care, we could be giving a whole new meaning to the word Spam.
kburn039

Welcome: The Comparison Between General Purpose Application Software and Function-Speci... - 0 views

utarent2.blogspot.com/...is-software.html

shared by kburn039 on 30 Aug 20 - No Cached
  • Application software are designed to help us to perform a singular or multiple related specific tasks. They're also often called software applications, applications or apps
  • There are two types of application software which is the General Purpose Application Software and the Function-Specific application software.
  • 1) The General Purpose Application SoftwareGeneral purpose application software packages are generally tools that provide specific capabilities, but not in support of a specific purpose.
    • kburn039
      kburn039 on 30 Aug 20
       
      General purpose application software is the most common used. A good example of this would Microsoft Office.
  • ...6 more annotations...
  • Word-Processing Software
  • Spreadsheet Software
  • 2) Function-Specific Application Software
    • kburn039
      kburn039 on 30 Aug 20
       
      Function-Specific Application Software is a software where it has only one use. The use will be very specific and will not have multiple uses. A good example of this software would be Adobe Photoshop.
  • Computer-Aided Design Software
  • Supply Chain Management Software
  • Enterprise Resource Planning Software
  • kburn039 on 30 Aug 20
     
    This article outlines the differences between General Purpose Application Software and Function-Specific Application Software.
Jia Zhu

Gipsee introduces Interactive Allergy Menus for sit-down restaurants, eliminating need ... - 4 views

www.restaurantnews.com/eed-for-allergy-specific-menus

shared by Jia Zhu on 31 Aug 12 - No Cached
  • Gipsee’s newest offering eliminates the need for restaurants to produce multiple allergy-specific menus and, replaces them with an ‘on-demand’ capability based on dynamic user requests.
  • allows restaurant staff to select and enter food allergies or ingredient restrictions that a customer may have into the Gipsee software, in order to instantly produce customized menu choices for the customer.
  • Ingredient identification is a large part of the process
  • ...2 more annotations...
  • the other part is avoidance of cross-contamination, which is a human diligence issue. This technology addresses the complicated part of ingredient identification based on a customer’s unique combinations of restrictions.”
  • restaurants such as iPad and other touch-screen display devices.
  • Jia Zhu on 31 Aug 12
     
    Gipsee announced the new Interactive Allergy Software designed for the restaurant industry especially for non sit-down dining sector in the industry. Most sit-down dining places often maintain eight or more allergy-specific menus.Customers with restrictions have to manually search for items which will be safe for them to eat. This newest offering eliminates the need for restaurants to produce multiple allergy-specific menus and replaces them with an "on-demand" capability based on dynamic user requests. The basic working process is the restaurant staff select and enter food allergies or ingredient restrictions that a customer may have into the software and then instantly produce customized menu choices for the customer. Customer have the flexibility of selecting from hundreds of ingredients and thousands of combinations of restrictions representing a more pragmatic approach to food allergy occurrences. This new software offers advantages including cost-savings and reduces communication errors occurs particularly during busy time slots. Also this new software is available and increasingly used by restaurant such as iPad and other touch-screen display devices
Scott Kane

Event Planning - Technology Solutions - Active Network Mobilizes - Successful Meetings - 1 views

www.successfulmeetings.com/...Active-Network-Mobilizes

shared by Scott Kane on 03 Oct 12 - No Cached
  • At one customer's event in January, attendees earned points by using their mobile devices to check in at exhibitors' booths, take surveys, and participate in various networking events - all of which helped the attendees chart their progress during the event, Miller say
  • the company thinks it will offer a service that the company has wanted to include in the mobile event app since it first launched: an efficient e-business card/contact exchange technology. While Active Network has explored the possibility for years, it felt that earlier technologies were not good enoug
  • "There was a leaderboard that allowed them to see how they were doing compared to their friends, colleagues, and peers at the event, and see where they're positioned during the event and beyond it, throughout the year," he says. This also helped the show organizers and exhibitors track attendees' behavior.
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  • n one case, [at a conference education session], a number of people were saying that they weren't clear on a specific topic. We were able to send that speaker back out onto the stage to clarify that point
  • Saida Albanes on 03 Oct 12
     
    Event management software firm Active Network has launched a new suite of mobile applications for meetings and events that is designed to encourage attendees to engage with meetings' goals and conferences' brands, while helping the executives running them to better and more efficiently respond to attendees' needs. While Active Network has explored the possibility for years, it felt that earlier technologies were not good enough - for example, Bluetooth requires a multi-step device pairing before the exchange, and would drain mobile batteries too fast, says Miller.
  • Scott Kane on 12 Nov 12
     
    An Event Management Software firm has launched mobile applications for specific meetings and events to encourage attendees to participate and review certain aspects of the specific event. The company has been in the mobile industry for a few years now and are working their way up the ladder with some pretty large events. The mobile apps the company offers are quite interesting and are a great way to keep the people attending the event involved. In a specific case during a presentation a guest speaker was not fully understood by some people and the attendees were able to review the speaker afterwards saying they didnt totally understand the technology of the app allowed the speaker to come back out and clarify themself. The company is certainly going in the right direction and offers great technological advances to a variety of different fields who host conferences and business events.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
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  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
YU CHEN

PCI compliance: A best defense against hackers - 0 views

www.hotelnewsnow.com/...A-best-defense-against-hackers

technology hospitality PCI DSS Credit Card Security Hacker

shared by YU CHEN on 09 Aug 12 - No Cached
  • The Payment Card Industry Data Security Standard, or PCI DSS, is a set of comprehensive requirements for enhancing payment account data security
  • Every hotel that stores, transmits or processes credit card data must be compliant with PCI DSS, which comprises 12 specific requirements outlined in six specific goals.
  • Compliance becomes mandatory 1 July 2010, he said.
  • Caroline Hardenbergh on 09 Aug 12
     
    This is part 3 of a 7-part series about hotel IT security) This article discusses The Payment Card Industry Data Security Standard, or PCI DSS which is "a set of comprehensive requirements for enhancing payment account data security... which fosters a consistent and uniform set of standards among the five major credit brands (Visa, MasterCard, American Express, Discover, and JCB). It lists the 12 requirements and six goals which are mandatory for hotels as of July 2010 which include building and maintaining a secure network; protecting cardholder data; having a vulnerability management program; implementing access control measures; and regularly monitoring and testing networks. As a consumer and as a hospitality professional, it is good to know that there has been a data security standard developed, and that it is required for hotels (and other merchants) to implement and develop compliance programs at every property. Also discussed are six goals for making data security decisions, such as "If you don't need it, don't store it." Upon reading these it is refreshing to see such common sense advice and no pretentiousness in the documentation guidelines. The article finishes stating that data security should not be bothersome or inconvenient, that data security is essential in light of hotel liability consequences should a guest's payment and identification data be compromised.
  • YU CHEN on 02 Nov 12
     
    This article talks about the PCI DSS which has been a mandatory standard since 2010. Every credit card processes by hotel has to conpliant with PCI DSS, or the hotel will be fined up to USD$500,000. The PCI DSS has six specific goads with 12 specific requirements. Those are: Build and maintain a secure network, protect cardholder data, maintain a vulnerability management program, implement strong access control measures, regularly monitor and test networks, and maintain an information security policy.
tjcamino

15 Benefits of Having Digital Menu Boards in Your Restaurant - 0 views

www.voolsyscreen.com/...ital-menu-boards-in-restaurant

benefits Restaurant Customer Digital Menu

shared by tjcamino on 01 Feb 20 - No Cached
  • While the core focus of a restaurant might be to serve delicious food, what missed out is the paper menus and restaurant chalkboard on which restaurant invest lot of time and mon.
  • 1. Digital Menu Display Makes Communication Easier
  • It gives you better control over what you want to highlight on your menu which indirectly influences the choices of order of a customer.
  • ...22 more annotations...
  • use videos or animations that catches more attention and also makes the communication much easier
  • grab user’s attention with videos and animations
  • pdate can be made in a matter of seconds and whenever you want to.
  • 3. Sound Investment Saving Money
  • convenience with an added benefit of cost savings. Since you don’t have to print new menus or promotional material regularly
  • 4. Digital Display Create a More Memorable Experience
  • The right mix of graphics and videos can keep customers entertained
  • enhance the overall customer experience.
  • 5. Better Visibility of Menu
  • 2. Save Time by Easy to update Digital Display
  • ye pleasing than the regular paper
  • 6. 24/7 Support
  • Many restaurants have started opting for 24/7 menus which create an impression on passersby too
  • 7. Boost Sale up to 21-23%
  • said to have boost up sales by 21-23%
  • You can change menu items, prices, and promote specials without having to invest anything more to have your menus changed
  • 8. Promote and Upsell Your New Items
  • sell and promote your newly introduced items on the menu.
  • 13. Reduce Wait Time
  • Moreover a restaurant can use several other things like display fun facts or display promotional material to distract the waiting customers and get them less frustrated.
  • 14. Meet Health Care Regulations
  • display calorie counts next to each menu item.
  • tjcamino on 01 Feb 20
     
    Week 4 Article Summary 15 Benefits of Having Digital Menu Boards in Your Restaurant. This article discusses the positive ways in having a digital menus and explains the benefit it has on the restaurant. The focus of the restaurant should be more on the quality of food being served. Even though there are a lot of restaurant that give you an experience like no other but if the food is not top quality it will be hard to bring customers back. Having this type of digital menus could enhance the guest experience while helping the restaurant increase revenues. Here are ten of the top fifteen positives reasons of having a digital menu boards. 1) Digital menu displays will make communication easier. This starts form the customer directly to the kitchen. It will also allow the establishment to display videos and animations that will catch the eyes of the customers and could highlight specific menu items. 2) Saves time by easy updates on display. The software will allow the restaurant to update the menu very easy. You could add and take away dishes without having to print all new menus. It will also allow you 86 items that are sold out at any time during the shift. 3) Sound Investment of saving money. With the system allowing you to change menus, it will save money because you won't have to pay to print new menus every time you want revise it. 4) Digital displays create a more memorable experience. With having a digital screen, it will allow the customer to stay entertained by having a right mix of graphic videos and allowing them to keep them occupied during down times. 5) Better Visibility of menu. The display on the tablet will allow the guest to see a nice HD screen with colors that will make it easy to see and read. 6) 24/7 support. No matter what time of day, there will be support for mangers to trouble shoot any issues that might be happing at time. 7) Boost sales up to 21-23%. It has been said that having an emenu will increase revenues by allowing the establ
richardkutch

Checking in as hotels embrace sustainability, energy-efficiency | Goby - 2 views

www.gobyinc.com/checking-in

sustainability hotels green

shared by richardkutch on 29 Aug 17 - No Cached
  • hotel industry generates more than $199 billion in annual revenue
  • $4 billion in annual energy use
  • For a full-service hotel, energy costs typically run between 4% – 6% of revenue, while historic and luxury properties can see energy costs hitting 10% or more.
  • ...7 more annotations...
  • the EPA’s ENERGY STAR is working on a new, hospitality-specific scoring system in response to the industry’s specific needs and growing demand.
  • help your property maintain long-term value
  • Being green goes directly to a hotel’s bottom line
  • retain staff long-term
  • Surveys show more consumers are choosing sustainable travel options. In fact, this year we expect to see 36% of travelers planning to choose more eco-friendly travel options than they did in 2016, according to Booking.com.
  • Some RFPs for meetings & conferences request that hotels answer: “What’s your sustainability program? How are you minimizing your carbon footprint? What’s your water consumption?”
  • ENERGY STAR is a free benchmarking tool to help U.S. businesses gauge their energy efficiency.
  • richardkutch on 29 Aug 17
     
    This article makes me proud to work in the hotel industry. Of course, there's financial motivation for being energy efficient, but hey, we can pretend we also do it because it's the right thing to do. As long as owners and operators see opportunities to continue to reduce energy costs, they won't stop. I have to believe that hotels will continue to look for ways to become even more efficient to the point of eliminating their carbon footprint. The hotel business is one of the few industries that have a strong incentive to dramatically reduce energy costs. The fact that the EPA's ENERGY STAR program is working on a new, hospitality-specific scoring system in response to the industry's specific needs and growing demand is pretty cool. I can see such a system becoming measurements for bonus payouts like market share is with Smith Travel Research and further accelerating the work around sustainability in hotels. A great point is also made regarding the retention of employees. The article argues that employees will feel that management cares about their health and well-being. But I would also say that employees want to work for hotels that do what's good and right for our world. You want to work for the good guys. Individual travelers, companies and meeting planners are more and more looking to stay or do business with hotels that are eco-friendly. Thirty six percent more travelers are expected to choose more eco-friendly travel options than they did in 2016. That statistic should definitely get the attention of owners currently in the process of planning a new hotel. If you want a competitive advantage from the day you open your doors, fill up that building with green initiates and let the green slide right down to the bottom line.
nadiatc

App, App and Away: Understanding Planners' Event App Needs , by Mike May - 1 views

hotelexecutive.com/...nding-planners-event-app-needs

shared by nadiatc on 28 Jun 14 - No Cached
  • Mobile app developers claim they have been creating event apps for 5 years, but 2013 is merely the second year of meaningful commercial deployment, with exploding growth expected over the next 3 years.
  • The Omni app expedites a number of activities, from menu and floor plan reviews to session changes and temperature adjustments. It is pre-loaded with BEOs, group resume, agenda, and interactive floor plans.
  • an event marketing coordinator has been loading, formatting and updating lots of content using a Content Management System (CMS) interface.
  • ...2 more annotations...
  • As evidence of the demand for event apps, adoption rates or app downloads are hitting the 80% range, and usage measures like app visits or page views are trending higher too.
  • Just last month, Marriott Hotels announced its new app, Red Coat Direct. Like the Omni app, Marriott touts their app will grant any meeting wish (within reason) so planners never leave their meeting room.
  • nadiatc on 28 Jun 14
     
    More and more mobile apps for meeting attendees are being created to help enhance the meeting experience.  This article discusses the growing demand for more reliable meeting apps, as well as tips and recommendations on what to consider as one goes about developing an app.  Meeting apps are unique in that they must be property-specific because of the many core features that align with property information.  Core features include, but are not limited to: session schedule and description, speaker photo and bio, attendee profile and schedule, and documents (i.e., PowerPoint presentations).  Mobile meeting apps are not without much effort from event coordinators/organizers plugging the information useful to attendees.  Apps are meeting-specific as they are property-specific. 
Grant Beck

Monscierge Launches New Hospitality Software Application Tool Monscierge | Connect - Pr... - 0 views

www.ereleases.com/...-tool-monscierge-connect-93816

shared by Grant Beck on 17 Jan 13 - No Cached
  • Monscierge | Connect provides hotels with the tools to stay in touch with guests through their smartphones, allowing guests access to the full array of a hotel or brand’s services in a way that suits the needs of today’s tech-savvy consumer.
  • Monscierge | Connect
  • wraps itself in the approved brand voice for each hotel, and makes that hotel and brand’s specific content available at their fingertips.
  • ...6 more annotations...
  • After 3 years of researching over 1,000 hotels and resorts across several countries
  • Our joint research with these thousand hotels was conclusive – 73% of inquiries to the front desk, bell staff or concierge were related to hotel services and local information and recommendations.
  • Hotels and guests want an easier way to stay connected with one another, and local information from trusted sources via technology.
  • Freeing-up staff time, yet delivering the guest experience desired. Reception by guest-users and the hospitality industry has been overwhelmingly positive.”
  • Digital postcards are also available through the app, which carry the client hotel branding.
  • Trip-planning functionality is built into the app for travelers to plan their customized experience virtually anywhere they stay.
  • Grant Beck on 17 Jan 13
     
    This article is about a new application: Monscierge that launched in December for the iOS (apple) and Connect for the Android in January. The software allows all of the amenities of a hotel to be available to guests via smartphones. The app is completely customizable for each of a brand's specific hotels. This is an excellent idea for both hotels and guests with the recent rise in smartphone and tablet technology. Guests who may not be as comfortable requesting things in person or over the phone would now have the option to do so digitally. Research of 1,000+ hotels and resorts worldwide was conducted over 3 years and found that the majority of questions to the front desk, bellmen, etc. were related to: services, local information, and recommendations. This app seeks to improve that by making those inquiries easily searchable on a smartphone or tablet, also allowing guests to input their own comments. With this finding it should be expected this kind of technology would be very well accepted, which it was. In respect to benefits for the hotel the app is completely customizable down to specific hotels to suit their image needs. With the use of this application it would also allow staff to be more effective, negating redundant questions. By allowing guests the ability to send digital postcards bearing the hotels brand it gives the company more exposure. These benefits are significant for a company looking for new technologies to give them an edge The benefits of this application are numerous for both the customer and hotel. Hotels may also see benefits moving into future years with easier training due to familiarity with this type of technology and customers with easy-to-use technology. For hotels and consumers attempting to plan completely customized experiences, trip-planning functionality is built into the app providing many possible uses. This app to me seemed to be very logical in the current progression of technology. The majority of people today
Xiaoxiao Wang

The Importance of the Point of Sale (POS) System - 0 views

www.foodservicewarehouse.com/...c28000.aspx

shared by Xiaoxiao Wang on 03 Oct 12 - No Cached
  • The POS acts as a cash register as well as a computer. In fact, the POS can consist of multiple stations, including credit card terminals, receipt printers, display screens, hostess stations and server stations.
  • For quick-service or fast-casual restaurants, the POS systems are usually located in a visible place, often close to the front doors of the restaurant. In a full service restaurant, the POS is usually located in a discreet location so as not to interfere with the ambience or the dining experience.
  • Price and quality
  • ...7 more annotations...
  • Necessary hardware components
  • Technical support
  • Software to track data
  • User friendliness.
  • Financial reporting capabilities
    • Juan Du
      Juan Du on 22 Feb 13
       
      Restaurant can use the POS equipment to capture orders, record data and display or print tickets. It can save cost and time. Make the accounting system more accurate and avoid more mistake instead people do these staffs. It can help manager do many things. And especially in the large chain restaurants, the POS can help managers to collect all of the data and information. It is an especially effective way to stay organized, communicate the status of orders, and record speed of service information.  
  • Point of Sale (POS) equipment is the computer-based order-entry technology many restaurants use to capture orders, record data and display or print tickets. Restaurant servers, bartenders and cashiers can all use POS systems to easily enter food and beverage orders.
  • haojingting on 03 Oct 12
     
    Point of Sale (POS) equipment is the computer-based order-entry technology many restaurants use to capture orders, record data and display or print tickets. Restaurant servers, bartenders and cashiers can all use POS systems to easily enter food and beverage orders.In fact,it has the ability to perform a multitude of functions, including the following: Calculate cash due for every order entered Record the method of payment Keep track of the cash in the cash drawer Create hourly and daily sales reports Allow hourly employees to clock in and out Calculate labor and payroll data Record daily check averages for each worker Keep track of menu items sold Record information on repeat customers Some of them we are familiar, some we are not. And more important, how to choose a right POS for our business is a keyEvery POS system differs based on its software, hardware and application. When looking for a POS system, do some research online and check out several different companies. You can even request a demo from a salesperson. Make sure the POS system you choose is one that fits your restaurant concept, service style and business needs. After all, this software can take a big bite out of your budget. And in this article, the author show us so many aspects should be concern when we decide to buy the POS.
  • ...2 more comments...
  • Jingjia Zhang on 06 Oct 12
     
    This article introduce the POS capabilities, how employees use them, where to set up the POS, specific POS Configurations and what people should look for in a POS system. The focal point of this article is the last part. It tells manager what are the keys when choosing a POS system. They are Price and quality, Necessary hardware components, Software to track data, Financial reporting capabilities, User friendliness and Technical support.
  • Mikaela Vourtsis on 19 Feb 13
     
    This article reviews the ultimate significance in having a Point of Sale System in a restaurant. It utterly describes the capabilities of the system which include keeping track of how much cash is in the register and creating daily sales reports. How employees can use the system for their convenience and the processes to go through. The set up location; where the POS equipment should be properly set up. Specific configurations with the POS and finally other important details within the system. The articles claims that there are several advantages with using the POS system and one of them is the fact that it gathers data which aids with marketing your current customers as well as new guests. It continues by being a helpful guide in a restaurant while offering suggestions and gathering information and essentials to use. The article goes into detail by stating that restaurants and businesses need to look into several POS equipment to find the most accurate and resourceful one for the specific place of business.
  • anonymous on 20 Feb 13
     
    The point of sale (POS) is more commonly used these days with the advancement of technology. Many restaurants use it in restaurants for many reasons. One of the reasons is to organize the orders and sales that are being processes. Not only it helps the employees to gather their information, but it is also accurate to make reports. This machine is efficient in more ways than we think. This article also point out the POS capabilities and how it works. This machine has a description of each item and the amount, it organizes the payments, creates daily financial statement, evaluate payroll, and do the calculations. Now how it works, it keeps track of the credit card payments that have entered the system, creates reports daily, and systematize the cash, etc. It is very easy for employees to access the device. First they have to enter their name, enter the order of the customer, send the order to the kitchen so it can be prepared, then wait till they ask for the check to collect the payment and register it on the POS.
  • Xiaoxiao Wang on 27 Feb 13
     
    This article indicates the importance of the POS system. It introduces POS system from different aspects, including POS capabilities, how employees use POS system, where to set up the POS, specific POS configurations and what to look for in a POS system. 
Matthew Moran

To Market to 'Green' Consumers, Hoteliers Must See Forest and Trees - 0 views

www.hospitalitynet.org/...4057195.html

green hotel consumer loyalty

shared by Matthew Moran on 31 Aug 12 - No Cached
  • Matthew Moran on 31 Aug 12
     
    In today's society, being green is very important to many consumers but not all. The green conscious consumers have come to expect that the companies they do business with have the same beliefs. A companies green initiatives could be the deciding factor for some whether or not they frequent a business. Hospitality businesses must be aware of these green expectations from their consumers. They also must know how to communicate specifically to their green consumers explaining their specific green practices.. The article supports this when it states: "Green consumers are reasonably distinct in terms of identifiable characteristics and behavior patterns. Targeting specific marketing strategies to potential green consumers is likely to be more effective than directing these strategies to the entire population by assuming that all members of the population are potential green consumers," Unfortunately, it sometimes can be rather difficult to target green guests. It is much harder to identify these types of guests in comparison to non-green conscious guests. Also about 75% of green conscious guests aren't willing to really impact the comfort level of their stay to save the environment. Green guests may be green conscious but studies have shown they aren't really willing to give up the comforts such as daily housekeeping, high-pressure showers and fresh linens instead of reusing sheets during an extended visit. The article supports this when it states: "Although industry research has shown that a significant percentage of hotel guests would prefer to stay in a hotel that cares about the environment, guests are not always that predictable. Barber noted that a study by a major national hotel operation opposite findings: 75 percent of their guest respondents said they would not give up daily hotel room service activities." This is why green initiatives specifically targeted at green consumers are essential. The green consumer even though they may no
rfahi001

For PM Hotel Group, real-time data is key to a nimble strategy | Hotel Business - 0 views

www.hotelbusiness.com/ta-is-key-to-a-nimble-strategy

shared by rfahi001 on 20 Feb 20 - No Cached
  • ProfitSword, a developer of data management solutions for the hospitality industry
  • The Edge, an advanced data management platform that allows personnel to gain real-time insight on the financial performance of individual hotels and the company as a whole.
  • accounting and payroll information from our existing systems and be able to compare the results across all propertie
  • ...5 more annotations...
  • accounting and payroll information from our existing systems and be able to compare the results across all propertie
  • . ProfitSword’s accounting-based platform offered a great start and was a great way to organize data. All the external brand information was converted to our chart of accounts and then easily comparable. Once we learned they could interface with the different brand property management systems and we could customize the output to meet our specific needs
  • consider each business unit and its operating systems along with the management company’s accounting system and processes, reporting requirements and management tools. This allows us to intimately create a solution that makes sense for each customer.
  • The Edge integrates with multiple systems, including PMS and POS platforms, accounting, labor management and online purchasing
  • It provides detailed, flexible reports and dashboards that can be viewed by the team in any browser or be preset to be delivered to specific team members and stakeholders on particular days and times. Leadership can review individual properties, specific regions or the entire portfolio over desired timeframes.
  • rfahi001 on 20 Feb 20
     
    PM Hotel Group aim for success using real time data. They implemented The Edge which is a platform that integrates multiple systems. It provides detailed and flexible reports for individual properties, specific regions or the entire portfolio.
eeiro123

The Power of Proximity: Using Beacons at Your Event | Cvent Blog - 0 views

www.cvent.com/...ty-using-beacons-at-your-event

proximity hospitality

shared by eeiro123 on 31 Mar 21 - No Cached
  • The possibilities become endless as beacons help to bridge the gap between the mobile event app and the attendee’s physical location.
  • Registration can become automated, thereby eliminating line-ups. Crowd traffic can be measured to determine the value of specific booth locations. Attendees can check in to a session simply by entering the room.
  • Another exciting potential of proximity marketing for event planners resides in location based-promotions. With beacons, planners can offer promotions or information via a targeted push notification when attendees draw near to particular booths or exhibitions
  • ...2 more annotations...
  • Proximity marketing, driven by beacon technology, allows event planners to provide a unique experience to their attendees and construct opportunities at optimal moments
  • Proximity marketing at events continues to grow and beacons are slowly evolving into a perfect addition to the mobile event app.
  • eeiro123 on 31 Mar 21
     
    This article discusses the benefits of using location-based promotions at events. Beacons can help with registration to become automated, measure crowd traffic to determine the value of a specific booth, attendees can check in to a session just by entering the room, planners can offer promotions or information to attendees whenever they are near a specific booth. Beacons can help enhance the ability to connect an attendee with a promotion. It can also help event planners create a unique experience to their attendees.
apate114

How has Today's Technology Changed the Event Planning Industry?Premier Meeting Services - 2 views

www.premiermeetingservices.com/hanged-event-planning-industry

shared by apate114 on 15 Oct 17 - No Cached
  • New and emerging technology has changed the way we share information, the way we court clients and the way event planning works. From the ability to interact directly with prospects via social media and to build buzz about an event weeks before it actually happens to live streams and geofiltering that allows guests to instantly share their experience with their own circle of friends, emerging technology has had a huge impact on the way events are planned and the way events work.
  • acebook to Twitter, LinkedIn and Pinterest has broadened the reach of event marketing.
  • For events, social media offers multiple opportunities for engagement, from developing interest before an event to live streaming and updating during to sharing images, stories and updates afterwards.
  • ...6 more annotations...
  • Creating and using a hashtag in the weeks leading up to your event can help build buzz and ensure that everyone knows what’s coming next.
  • nteractive game technology and achievement based activities can boost event engagement and ensure that your visitors stay involved and share their experience, live.
  • Even those who can’t attend can follow along and participate over the course of your event, thanks to live streaming.
  • increase safety
  • easier than ever to advertise your event to locals and interact with anyone visiting the area with a Snapchat Geofilter; anyone within your defined boundaries can interact with your Geofilter and talk about your event.
  • A mobile app designed specifically for events can integrate with your attendance list, help you identify VIPs and even let you know how many of your expected attendees have arrived.
  • apate114 on 15 Oct 17
     
    This article explores how today's technology has changed/is changing the event planning industry. Modern technology has changed the way we share information with one another. This article covers: social media marketing, hashtags, live streaming, improved security, geofilters and online check in. Social media sites like Facebook, Twitter, LinkedIn and Pinterest have expanded the reach of marketing. Event planning professionals are now able to promote their event to a vast group of people. They can even set specific targeting parameters to reach the right audience. Social media also levels the playing field for even small businesses. Hashtags are a new way of identifying topics and they can be used to expose your event to large numbers of people. Creating a hashtag for an event can help create buzz and promote your event. Live streaming is a relatively new feature within social media sites like Facebook and Instagram. It allows users to share where they are and what they are seeing to their follower base. This is a great feature for event planning professionals because it allows more people to be apart of the event. Geofiters is a photo filter within Snap Chat. Geofilters are location based and only users near that location are able to view it. They are great features to have before, and during an event as they can help advertise your event to locals and interact with people visiting the area. Last but not least the advancement in technology has lead to online check-in via apps. A mobile app designed specifically for events can integrate with your guest list within a digital application. This can help identify VIPs and help provide logistics stats such as current headcount of attendees.
nashalsiddiqi

6 Restaurant Online Proximity Marketing Ideas | Coach David Lee - 0 views

www.coachdavidlee.com/line-proximity-marketing-ideas

restaurant online proximity marketing hospitality

shared by nashalsiddiqi on 02 Oct 20 - No Cached
  • It empowers restaurants to advertise and market to people in specific locations and create digital messages that speak to and attract specific audiences
  • highly targeted online digital marketing strategy
  • promote these items for a limited tim
  • ...12 more annotations...
  • Target a specific day or time
  • create a landing page
  • brand
  • Involving the community builds long-term brand.
  • partner with another downtown restaurant for a combo deal
  • Refer customers to each other and partner with complementary businesses.
  • Think about how you want your first-time customers to FEEL
  • loyalty or rewards program, or maybe an exclusive member club
  • exclusive deals, discounts or events for members
  • Speak to a specific target audience and make them feel special
  • target the specific location
  • advertise to any location you choose.
  • anonymous on 02 Oct 20
     
    There are many ways to utilize proximity marketing for restaurants. You can reach potential customers letting them know about special promotions that they might only know about since they are near the restaurant. Targeting the local community is a great way to get them into your restaurant and make them feel special so they return. Another great idea is to partner with another complimentary establishment to yours and both places benefit. Loyalty programs are a great way to get repeat customers and proximity marketing can target them. Targeting an exact location is another great way to use proximity marketing...let customers know you are coming to them.
bbalthaser

The Power of Geo-Targeting | Boston Hospitality Review - 0 views

www.bu.edu/...the-power-of-geo-targeting

shared by bbalthaser on 12 Feb 23 - No Cached
  • companies using digital marketing techniques had, have, and will have to adapt the targeting methods to reach their audience. 
  • companies must target audiences efficiently with appropriate messages, not just demographically, but also geographically.
  • Geo-targeting means marketing to a set of specific users based on their location.
  • ...14 more annotations...
  • Geofencing creates a radius or boundary where ads are posted, whereas geo-targeting regards a more general location.
  • Electronic word-of-mouth communication refers to any positive or negative statement made by potential, actual or former customers about a product or company which is made available to multiples of people and/or institutions and is spread over the internet (Cheung et al, 2010).
  • understanding their guests on a more granular level (Cheung et al, 2010).
  • “Hotels can no longer take a blanketed approach towards their consumers; they must understand where guests are coming from and the impact of a hotel’s digital footprint.”
  • Hotels prioritizing direct business capture approximately 95% more revenue versus the 80% revenue from indirect channels (Revenue-Hub.com).
  • According to Stratosjets.com, “72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words ‘tonight’ and ‘today,’ and 70% of all customers conduct their research on a smartphone” (Steve Deane, 2021).
  • How does a hotel measure the success of geo-targeting? Simply put, revenue. 
  • . According to SmartBugMedia, 71% of consumers prefer a personalized ad experience, and three of four consumers complete an action after receiving a message when approaching a specific location (Amber Kemmis, SmartBugMedia, Jan 2020).
  • VPN allows the user to locate the device in a location other than the actual one. Thus, it could prevent appropriately targeting a user.
  • Existing and past guests are “far more precious” to a property (Starkov) since the CAC (customer acquisition cost) is far less than acquiring new guests.
  • Where are the hotel guests coming from? Are the incoming guests here for leisure, business, or are they group travelers?
  • Use of CRM technology such as Cendyn, Revinate, and SHR, allows the property to create 360-degree guest profiles.
  • Denny’s implemented a geo-targeting strategy that sent specific promotions to existing customers that were within a location which resulted in an 11.6% increase to in-store visits.
  • geo-targeting is an asset for hoteliers to stay relevant.
  • bbalthaser on 12 Feb 23
     
    Geo-targeting is a step above geo-fencing and like that of Proximity marketing is a digital marketing technique meant to geographically target consumers within a set of parameters. The purpose of this is that while digital marketing has been around, is being used and the future of it is quite relevant it requires companies to adapt using various methods of marketing to reach the consumer. And geography is an area that is highly required. And unlike geo-fencing, geo-targeting is more generalized in the locale. It is asserted that companies need to have a better understanding of their guests at a basic level than before. "Hotels can no longer take a blanketed approach---understanding where a guest is coming from and the impact of a hotel's digital footprint" is just as important. A reason hotels might want to use geo-targeting is that direct business captures "95% more revenue than that of indirect channels". Interested enough many guests book last minute and that accounts for 72% off mobile bookings. Geo-targeting relies on revenue to determine its success. One issue noted is the use of VPNs can create miss-targeting when users are receiving messages from a location they are not in. Several things to note are prioritizing a focus on existing and prior guests because they cost less than advertising to new guests. Secondly, using CRM can create personalization through guest profiles and add an extra special factor to their experience. One example shown was Denny's and it showed an increase in visits. Geo-targeting is a marketing strategy that can help companies stay relevant.
  • bbalthaser on 12 Feb 23
     
    This take on proximity marketing is interesting in that it requires a little more thought in implementation because you aren't just narrowing it down to a specific locale, you are creating a wider net to catch people in. That means you have to have a broader understanding of who you are catching which would be multiple targets that may not be alike, but have similar needs. They used the pandemic as an example of how it benefited them to use geo-location, While not marketing to a whole section of the US they targeted a more localized net ( a state away) but not too narrow as to leave out a specific target. It showed some success in that they were able to save money and help bring brand awareness to a different type of consumer. They not only target those locally but "neighbors" and I know that I as a new guest appreciate seeing local people utilizing a product or service and come back for more because it gives me an idea that the product or service or both is appealing to guests. This also helps hinge on the word of mouth of the customer. That is an additional positive aspect of this type of marketing. Seeking local rather than national or global customer-created brand devotion.
Panpan Xie

New software product transforming hotel guest experiences debutes in Middle East - 0 views

www.traveldailynews.com/...are-product-transforming-hotel

software hotel guest experiences product

shared by Panpan Xie on 16 Jan 13 - No Cached
  • Hoteligence is a cloud-based software platform which helps hotels to increase revenue, offer improved room entertainment, and track and analyse guests’ buying behaviour in order to optimise business performance.
  • Hoteligence is all about offering guests relevant content and services at the relevant time. Guests can choose what and when they want to watch something, and they can choose which channel, which device and in which location in the hotel. We make this possible with great content across all media."
  • Panpan Xie on 16 Jan 13
     
    A Swedish hotel intelligence organization has chosen Dubai as the location to use a new software product called Hoteligence. This software is about offering guests specific content and services at the specific time. It is a cloud-based software platform that can be operated through TV, iphone, ipad, Android, etc. It offers room entertainment: customers can play Angry Birds, listen to music and connect to social media platforms such as facebook and twitter. This software is also a useful marketing tool which can track and analyze guests' buying behavior. The feedback until now is very good, so I think it is possible to implement Hoteligence to a bigger market and more levels of hotels as this software not only increases the added benefits for guests, but also gives hoteliers a good marketing tool.
LU DENG

Airline Security: 'Body Scanners' Being Removed From Major Airports, Says Transportatio... - 0 views

abcnews.go.com/...story

airline security

shared by LU DENG on 02 Nov 12 - No Cached
  • The Transportation Security Administration is taking so-called body scanners that use a specific type of technology out of major airports and moving them to less-busy ones.
  • The reason for the move, said the TSA, is operational efficiency.
  • "TSA is strategically reallocating backscatter advance imaging technology units in order to allow for expanded use of advance imaging technology units at other airports,"
  • ...3 more annotations...
  • The millimeter wave units that are arriving in the larger airports use a different type of technology. The machines do produce different types of images, but the customer experience is the same. Millimeter wave produces a generic outline of the passenger being scanned, while backscatter is more specific. The TSA maintains that with backscatter technology, the officer doing the screening cannot identify the person being scanned and the image is immediately discarded.
  • "It's not feasible to have the two different types of machines in the same airport,"
  • No matter the technology, the machines still have their detractors.
  • LU DENG on 02 Nov 12
     
    Advanced technologies have always been tested or applied in large airports for operational effciency and better travel experience. This is an interesting article about the latest technology that will be used in major airports. The Transportation Security Administration gave reasons that why they want to relocate backscatter advance imaging technology units to smaller airports. Firstly, it allows the use of advance imaging technology units in some smaller airports. Secondly the newly introduced millimeter wave units can work faster in saving time and perform better in protecting the privacy of travelers since it just shows the outline of the passenger's body, while not a specific one. Thirdly under the economical consideration, it is better to use one type of machine in the same airport so they don't need different training and maintenance.  So larger airports can just use the latest technology for their large amount of work while smaller airports can benefit from the one with backscatter technology because of the smaller workload. Both sides will be satisfied if this transfer can be done successfully. 
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