SECAUCUS, N.J. – Northstar Travel Media, the world’s leading business-to-business media company serving the travel and meetings industries, has announced that it is supplying a unique hotel identifier that solves the problems associated with multiple identifiers. “For nearly a decade the travel industry has struggled with the costs and problems created by multiple identifiers, said Sheila Rice, VP Business Development & Licensing. “Over the years, each business created its own system resulting in a proliferation of identification numbers. A single entity may have numerous proprietary codes across different systems. As each segment of the industry tries to integrate information with suppliers, travel agents, hotels, GDS systems, CRS providers, content publishers and payment processors, predictable problems ensue.” With a history spanning more than 70 years, Northstar Travel Media is already established in the business and process of identification numbers. It is uniquely positioned to lead a solution for this long-standing and increasing industry problem. As the content provider of unique hotel identifiers, Northstar Travel Media has been supplying this data to leading travel and hospitality companies for more than a decade. Northstar’s database of 200,000 hotels worldwide contains up to 300 fields of data for each hotel. “Northstar Travel Media has a pristine reputation for providing data that is comprehensive, accurate, reliable and flexible,” said Tom Kemp, Chairman and Chief Executive Officer. “We look forward to providing more content solutions with our unique hotel identification numbers.” Licensing of the unique hotel identifier data includes hotel name, address and telephone number. Content packages can be customized to provide solutions to meet specific needs. The Unique Hotel Identifier builds on Northstar’s existing hotel products and services that include more than 60,000 hotels around the world reviewed and classified using the company’s industry-standard consumer classification hotel rating system.
Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands Travel Weekly, Business Travel News, Meetings & Conventions, Successful Meetings, Incentive and TravelAge West. NTM’s electronic directories — Travel Weekly’s Hotel & Travel Index and M&C Facilities Search — provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally. In addition to its directories and periodicals, NTM publishes a number of online subscription information resources, including travel42, Weissmann Reports, STAR Service Online, Intelliguide Corporate and BTP24. Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries. Additionally, Northstar recently acquired PhoCusWright, the premier global travel, tourism and hospitality research and event business at the intersection of the Internet and the global travel industry. Based in Secaucus, New Jersey, the company also has offices in New York, Glen Ellyn, Illinois; Los Angeles; and Winston-Salem, North Carolina.
Northstar Travel Media, LLC is a portfolio company of BV Investment Partners, a leading private equity investor in the media and communications sector.
The Hotel Industry and its vendors are acknowledging and taking a keen revenue advantage, because their customers are supporting a green environment focus. This green economic revolution has impacted the $90 billion dollar Hotel industry. The article describes a hotel in Austin Texas profoundly in regards to their property having the "largest solar system in the continental U.S.". The hotel goes as far as creating their motto, which gear guest towards a green environment focus; their motto states "Environmental consciousness in action." The hotel grows its own food and vegetables, in which they serve the guest with, and they also give some of their produce to local food banks. The hotel guest often brag about how well they slept in the night, this might be caused by the toxic free chemical environment they are in. The lodging have refrained from using chemical pesticides 20 years ago, which may have added to the result of guest sleeping well; stated the general manager. The Ritz-Carlton program "Jean-Michel Cousteau's Ambassadors of the Environment program" was originally for the children that were staying on the Kapalua in Hawaii. The children enjoyed it so much, and their parents became very inquisitive; that the program emerged into the entire property focus. This program gives guest the opportunity to have involvement with the native forest; native nature walk and the hotel also harvest a native garden. This is almost the same idea as the hotel located in Austin Texas. There are many valid reasons for the reason why the Hotel Industry should be green conscious. The Green Hotels Association states that "Companies with proactive environmental strategies will make 4 percent higher investment, 9 higher sales growth and 17 percent higher operating income growth than companies with poor environmental practices.". If I was a general manager, this would be one of my main concerns and focus. Going green is cost effective, but the ending
nowadays, more and more hotels attending to join the green army. one of the most important reason is this kind of hotel will have a better market. because of the education level of the guests, their invironmental awareness become stongly. so the guests want to do more to make a contribution the the environment protection. on the other hand, the customers all knows that even the price of the green hotel is higher, but it is more health and safe. it will make them feel better and have a good experience in the hotel. as we know, a good experience is the final goal of hotel. so, the green hotel must have a bright future.
The green economic revolution is impacting the $90 billion U.S. hotel industry. There is an opportunity to increase revenue and market share by "going green". Habitat Suites in Austin, Texas is a leader in this area. The hotel's motto is "Environmental consciousness in action." Habitat Suites has an environment that is free of chemicals, has the largest hotel solar system, and uses their own organic fruit and vegetable garden for food in the hotel. Due to this environmental consciousness, the customers are reacting positively. Commenting on how great they slept, due to the ecologically fresh rooms. Many hotel chains are jumping on the green revolution bandwagon. At the Ritz-Carlton, Kapalua in Hawaii, they started an environment program that was originally designed to provide fun for kids. But after positive feedback from the children, this has grown from just learning about local marine life to educational nature walks. These walks go through Maui's native forests and a garden that grows native foods and has community engagement in order to preserve their island's culture and environment. The food that is grown in the native garden is used in the hotel to provide guests with a healthy dining experience. Because of this, it has increased guests' reason to eat at the hotel and is 15 percent of the hotel guests' revenue stream. This environmentally friendly program increases the possibility of repeat business and attract new travelers who search for these types of experiences. A report published by the Green Hotels Association states, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records." Even non-hotel-industry entrepreneurs are realizing business opportunities in the green vacation industry. Patricia Griffin, president of the Green Hotel Association, started the associatio
