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diana morales

Editors Weblog - Immediacy v accuracy: the challenges of information validation - 0 views

www.editorsweblog.org/...nges-of-information-validation

immediacy accuracy challenges validation information

shared by diana morales on 17 Jun 12 - No Cached
  • Twitter is the world news wire of the twenty-first century;
  • Everyone knows exactly how useful microblogging can be when reporting on everything from major world events, such as natural disasters and social upheaval, to local happenings - but the challenge of real-time reporting is not gaining access to information, but rather verifying it.
  • It is not necessary to choose between accuracy and immediacy; the future of quality journalism, which at the current times seems so marred by unethical practice, lies in a successful combination of the two.
  • diana morales on 17 Jun 12
     
    Immediacy vs Accuracy, which would you go with? The media is rushing everyday to deal with the two and make up a news report that consists of the two. Whoever has it broadcasting first is the winner. This article speaks on how twitter has changed the way we find about information now and days. Although Twitter will have a news shooting around the world in less than a minute. How accurate is the information? Stars have been killed by twitters power to spread the news of the stars death faster than the news station can get it on the tv screens. Is the information accurate? unfortunately not. This is where twitter as well as other media sites should manage what gets put out there before it gets publish. Just like what tv stations do. They verify and then they broadcast. As well as wikipedia. Someone should verify the information on each page and should not allow users to change or input information into that webpage.
andreagordon99

6 BENEFITS OF PROXIMITY MARKETING AND HOW TO EXECUTE A CAMPAIGN - 0 views

www.finextra.com/...-and-how-to-execute-a-campaign

shared by andreagordon99 on 12 Feb 20 - No Cached
  • Even back in 2014, Dunkin Donuts delivered discount coupons to people near Starbucks. Needless to say, this gave them substantially higher coupon redemption rates. Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely.
  • otargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conver
  • Remember that proximity marketing isn’t just limited to mobile devices. Wearables can also receive beacon notifications. So, if you are seeking new ways to gain a competitive edge, it’s time you suggested proximity marketing.
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  • Regardless of the technology you use, your push notifications are the most important part of your campaign.
  • Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing.
  • Because personalization is the key success factor for any digital marketing campaign. Moreover, personalization is the foundation for providing an awesome mobile experience for app users.
  • Proximity marketing simply refers to communicating with customers at the right place, at the right time, with a personalised mobile message. It bridges the gap between offline and online marketing. Beacons, geofencing and push notifications play a vital role.
  • Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely. Their proximity promotion was designed to retain customers that may be tempted to a competitor and promote a new feature in their app.
  • When it comes to planning a proximity campaign, there are a number of things to take into consideration. Firstly, there’s identifying the target audience. Secondly, the content strategy requires attention. Thirdly, you need to think about the metrics you’ll track to measure the success of the campaigns.
  • 6 BENEFITS OF PROXIMITY MARKETING Geotargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conversions Proximity marketing = a personalized experience
    • andreagordon99
      andreagordon99 on 04 Apr 21
       
      Proximity marketing and its importance
  • rroll027 on 12 Feb 20
     
    Proximity Marketing yields tremendous benefits to both the consumer and companies. There are six benefits that companies take advantage of inclusive of geotargeting being able to measure the roi on advertising as opposed to traditional advertising methods.
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  • Luis Valdivia on 14 Feb 20
     
    This article provides an in-depth explanation of the benefits of proximity marketing in marketing. The author points out the technology is one of the fastest ways that a business can use to gain a competitive edge in mobile marketing. The author then provides various benefits of proximity marketing, including geotargeting, increased app engagement, and the provision of personalized customer experience.
  • duyingli on 25 Mar 20
     
    This article outlines the six benefits of proximity marketing and the factors you need to consider when planning a proximity marketing campaign. Proximity marketing enables easy geolocation, increases app engagement, and helps increase app retention. Proximity marketing can bring a personalized experience to customers, can help companies gain a competitive advantage, and quickly bring conversions. There are many factors to consider when planning an approaching marketing campaign. First need to identify the target customers, and then develop a targeted marketing strategy. Finally, don't forget to consider the metrics you track to measure the success of your campaigns.
  • lclar060 on 12 Apr 20
     
    Proximity Marketing is promoting to your target audience at the right place and at the most appropriate time, typically including personal touches as well. It does improve on geo-targeting and increased customer engagement. For instance, geo-targeting zooms in on an area's circumference and then sends push notification to the person's device for items of interest. Customers are more engaged and will become more loyal to the brand with personalized touches. Additionally, timely and relevant notifications are important to remain competitive in an overpopulated market. So, comprehensive proximity marketing solution is ideal for all businesses.
  • kristenagosto21 on 15 Feb 21
     
    This article not only describes the 6 benefits of proximity marketing but also how to execute it. It explains what is proximity marketing, its benefits in detail, and how it's the future and is here to stay.
  • garz14 on 04 Apr 21
     
    Proximity marketing is more beneficial than I originally thought. Geotargeting is the biggest advantage when using this marketing method and I think that a company can definitely take over a certain area by using this method.
kcres007

Hoteliers get the message that admin can be automated | PhocusWire - 0 views

www.phocuswire.com/ge-that-admin-can-be-automated

hospitality technlogy automated

shared by kcres007 on 06 Sep 20 - No Cached
  • Talk of the town at many a hospitality conference, hotel chatbots have evolved from fad to ‘conversational commerce' in just two short years.
  • These platforms often integrate with your PMS (Property Management System) meaning guest information can be accessed on the move, tasks can be routed through a central point, meaning that nothing should be forgotten.
  • Meanwhile, emerging, award-winning technology such as Angie offers in-room voice-controlled technology for a range of purposes; think weather information, flight times, Uber booking and concierge services, alongside light and temperature controls, alarm clock, voice controlled TV etc. All provide convenience to the guest, while reducing the load placed upon your operations team.
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  • Self check-in is becoming mainstream, often with staff on standby to assist.
  • kcres007 on 06 Sep 20
     
    Automated hotel operations are becoming more common as consumers begin to develop a preference for immediacy. With self-checkins via tools like Hilton's digital key, the need for hotel staff to be glued to the front desk is declining. With these automation of mundane tasks, staff can focus on improving and personalizing other aspects of a guests stay.
Dalton Draper

7 reasons to switch to a point-of-sale system - 0 views

www.microsoft.com/...to-a-point-of-sale-system.aspx

POS small business ease of life owners

shared by Dalton Draper on 03 Oct 12 - No Cached
  • By Jeff Wuorio If you're a veteran retailer, you know the problem: Your inventory doesn't match your tallies. Sales are going unrecorded. Your staff is spending far too much time chasing mistakes instead of tending to customers.
  • 1. Your "sudden shrink" no longer goes undetected
  • Retail Management System are designed to immediately record any and all sales. Not only does that mean timely and accurate sales tracking, but a POS system also lets you readily identify inventory levels, particularly when what you have on the books doesn't jibe with actual stock
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  • 2. Markdown management is much easier
  • knowing which items have been marked down and recording those discounts accordingly
  • a POS automates the process of introducing markdowns and, in turn, tracking them accurately
  • not just inventory accuracy but the use of pricing models to allow for markdown management
  • . Promotions can be tracked more successfully
  • Whether through coupons, special discounts or other vehicles, promotions can be central to attracting and retaining business. Trouble is, managing and reconciling short-term specials—not to mention pinpointing their impact—can be nigh impossible without the automation and immediacy of a point-of-sale system.
  • 4. You can maintain control in absentia.
  • Many operations suffer in employee efficiency and customer service when the boss is away.
  • POS can help boost those areas, no matter where the head honcho happens to be."You simply can't be there all the time," says Jim Melvin, chief executive officer of Siva Corp
  • "A POS lets you have that important level of control when you're not there."
  • 5. Your prices are consistent from one location to the next
  • If your business operates at more than one location, a point-of-sale system ensures pricing consistency.Even better, a POS system automates overall inventory control, helping to keep stocks in proper balance depending on demand and other factors, which can vary from one location to the next.
  • . You get many tools in a single package
  • "Most POS systems have add-on modules like payroll time clocks and customer preference databases," says Rarrick. "That removes the need for small businesses to invest in separate systems for those purposes."
  • You can make better use of your personnel
  • A good POS allows you to allocate your human resources to the customer service area of the business," Ruffing says. "That means they no longer have to be counting, calculating, ordering, and checking cash-register accuracy."
  • Dalton Draper on 03 Oct 12
     
    This article talks of seven ways in which a POS system can help a small or medium size business through making the owners responsibilies easier to manage. The tools provided by the POS system can help with everything from payroll, to inventory, to pricing and coupons or sales.
Yu Zhai

BookingCenter launches MyPMS(tm) Web-based Property Management System :: Hotel Job Reso... - 2 views

www.hoteljobresource.com/roperty_Management_System.html

MyPMS web-based

shared by Yu Zhai on 03 Feb 12 - No Cached
  • BookingCenter, a provider of integrated Property Management Systems, Central Reservations and Global Distribution
  • MyPMSTM - a full-featured, Web-based PMS delivering all of the advantages of remote centralized management with integrated Internet Reservations and Global Distribution.
  • MyPMS is designed and proven to seamlessly tie together PMS, CRS and GDS functions; it's simple and affordable; and it's delivered over the Internet for unmatched accessibility, accuracy and efficiency in remote, real-time multi-property management.
  • Yu Zhai on 03 Feb 12
     
    This article shows us the initial stage of web-based PMS launched by BookingCenter. It integrates Property Management Systems, Central Reservations and Global Distribution together, which is a simple yet smart application which minimizes the investment and common risks of PMS software and hardware. It displays most benefits, such as Flexibility * Transparency * Immediacy * Customization* Simplicity * Savings * Fixed Cost * Deployment * Standards* Security * Centralization. MyPMS makes it easy to manage rates via channel, tiers, sources, and room type from anywhere for the revenue manager. Besides, it is useful and easy to learn so widely, from front desk staff, to property owners, management companies and franchisors, to global distribution partners and individual and group guests.
  • Jeremy Fairley on 03 Feb 12
     
    I'd be interested to see how many other properties jump on board. I didn't see anything in the article about the software's ability for additional systems such as integration with rms and pos software. The property mentioned in the article must not have had a restaurant in the hotel or is fine with his rms system working independent of the pms.
  • Yu Zhai on 03 Feb 12
     
    Yeah，it just focus on introducing the advantages of the system. Actually in this software it accomplishes the following tasks: Reservations Guest History Group Bookings Guest Accounting House Accounting (house folios and reporting) Night Audit and Automatic billing Content and security control Inventory Sales and Packages Invoicing for Direct Bills Distribute corporate/AAA/AARP rates, net rates, Consortia rates, through all 4 GDS systems, Pegasus, and other networks Maybe I should have bookmarked two links.
sbarr011

6 reasons why digital marketing is essential for restaurants - Different Perspective - 0 views

dppad.com/aurants-need-digital-marketing

#emarketing #restaurantemarketing #digitalmarketing ##hoteltechnology

shared by sbarr011 on 22 Jul 18 - No Cached
  • It’s time to take advantage of the immediacy, huge reach and visual appeal of digital media. Watch your audience grow, your reservation rates soar, and the positive reviews flood in when you invest in digital marketing for your restaurant.
  • By claiming your business listing on Yelp and Google and establishing a Facebook Page for your restaurant, you can monitor reviews and publicly (or privately) respond to customer complaints and queries.
  • Does your restaurant regularly offer promotions? Do you often have featured menu specials? Use your digital marketing to spread the word! Your website and social media are great avenues to promote them, which will help to build your audience and encourage repeat business.
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  • There’s nothing more frustrating than out of date information online. Use digital marketing to give your customers the information they need: use your website, business listings and social media channels to share your location, opening hours, menu and contact details.
  • Use your social media platforms to share delicious, enticing visuals and fresh, interesting content — try sharing recipes, behind the scenes photos, and limited-time menu items.
  • More than half of social media users in the U.S. agree that social media is the best way for consumers to communicate with companies [2].
  • Digital marketing helps you to share your story with your customers online. Before you begin, make sure you have developed your restaurant’s brand identity.
  • good digital marketing strategy for restaurants should include a website, email marketing and social media.
  • Digital marketing is the promotion of products and services using any kind of digital medium.
  • 75% of smartphone users access restaurant information on the go [1], so having an online presence is essential for your business. The decision of where to eat is most influenced by location, price, and the number of good reviews. So where do you start with promoting your restaurant? Digital marketing may be the answer
  • sbarr011 on 22 Jul 18
     
    E-Marketing/ digital marketing help businesses in the hospitality and tourism industry grow and succeed. This article focuses on the importance of e-marketing/digital marketing for the restaurant industry. The article mentions that over 70% of smartphone users access restaurant information on their phone, therefore promoting the restaurant online through a website, social media or e-mail marketing can help drive business. The first way digital marketing can help restaurants would be to develop the brand's story and identity. Secondly, having the restaurant be active and engaging on social media will help build customer loyalty and interaction. Another advantage to digital marketing is sharing menu items, pictures of the restaurants and showing guests having fun online develops visual content and can entice and attract customers. Another point made in the article was to keep the restaurant information such as hours, promotions and restaurant contact info up to date. Incorrect information can lead to customer frustration and loss of business and profit. Another benefit of e-marketing is the ability to offer incentives to the customers and bring them in the door. It is especially important to reward loyal customers. Another benefit listed is to review and interact with customers on platforms such as Yelp and Facebook. All in all, digital marketing is beneficial for business growth not only restaurants, but any business in the hospitality and tourism sector.
sliu043

eMarketing Do's and Don'ts | Top Stories | Hospitality Magazine (HT) - 0 views

hospitalitytech.com/emarketing-dos-and-donts

Hospitality e-marketing

shared by sliu043 on 02 Apr 18 - No Cached
  • The Do's: 1. Follow the rules of spam filters and the Can Spam Act, which applies to all marketing and promotional e-mail distribution, except transactional e-mails such as confirmations or thank-you correspondence.
  • 2. Play the keyword game.
  • 3. Make your customers feel special.
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  • 4. Tap e-marketing's immediacy. Among the benefits of e-marketing is the ability to cut the cycle time from offer to close.
  • The Don'ts: 1. Avoid messaging without a purpose. Inundating customer mailboxes with generic and too-frequent messaging dilutes the program's value and can be interpreted as spam. Sign-ups without an explanation of the program garner little participation.
  • 2. Don't overwhelm.
  • 3. Don't overuse e-coupons, an easy temptation to succumb to when early campaigns boost business. Making a special offer in every e-mail trains guests to wait for the offer and diminishes the full price value of the product. Narrow e-mail coupons to a few per year and always for a particular reason, and make it time sensitive, tied to a purchase and personalized.
  • 4. Don't forget surveys.
  • Surveys can also flesh out information garnered through earlier solicitations, making for a richer database to mine for marketing uses (and avoiding appearing too intrusive at sign-up).
  • sliu043 on 02 Apr 18
     
    In this article, the author pointed out that nowadays the Internet has played a prominent role in the lives of most consumers, so hotels and restaurants must make the good use of the Internet to send their marketing messages. Through the e-marketing experiences, the article has introduced some best practices as well as tactics for hotels and restaurants, revealing a list of e-marketing Do's and Don'ts. In one word, the author believed that striking the right tone is essential in an e-marketing program. Be clear, straightforward, respectful and fun to score points with recipients, and offer things they value: exclusivity and meaningful rewards. In addition, use database analysis tools to make the most of the data collected: to cater to specific groups and even personalize messages.
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