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16 Reasons Why Your Business NEEDS Social Media Marketing

This article is described reasons that business need social media marketing. Currently, social media influence of the enterprise's finance and reputations. Most of the company would like to choose social media as of Advertising used, which can help the company save the expense and attract more customers. For every business, the most expensive cost is advertisement. The fast and easy way to introduce the business is using the advertisement. Social media may improve the marketing abilities at a lower cost than the traditional advertising. Furthermore, the importance of social media marketing is brand image.

This article discusses the push that is happening for hotels to "go green" and "tech-friendly". Travelers have more of a preference for eco-friendly/tech friendly hotels when booking. For example, guests now prefer wifi more than complimentary breakfast. Another example that guests are searching for sustainability usage was important to them. In a survey done one in five woule stay in a boutique hotel if it used renewable energy sources. The article examines the desires for guests and their preferences for hotels and how hotels can adjust to this change. To meet these demands, hotels can address what are easy fixes such minimizing wasted heat or light. Another way hotels can hop on in this movement is by investing in systems that are eco-friendly such as waste heat-recovery systems. Investing in energy solutions will meet customer demands and help save the environment.

OYO Hotels & Homes was a young hotel startup in 2013. Now it holds 44,000 locations and over 1.2 million in rooms. Sabre Corporation is one of the leaders in technology and software that powers the global travel industry. Sabre's SynXis increases efficiency by delivering rates and inventory to all major GDS systems and OTAs directly to partners. OYO Hotel & Homes connected its first group of hotels to Sabre's SynXis. This partnership with Sabre has given OYO the global tools to reach a global market. The platform has given them the power to book through Sabre's own GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators.

This article is about the Design Hotels, which is an independent Marriott brand, has recently partner up with StayNTouch, a global cloud hotel PMS and contactless technology. StayNTouch will be providing their cloud PMS, guest Kiosk, and guest mobility, all to more than 3000 boutique Design Hotels. The Design Hotels will benefit from this partnership by having them raise their service level, drive revenues, and reduce costs.

This article highlights the need for technology innovation to be more inclusive within the sector. It focuses on senior level roles but also emphasizes the importance of including all levels within the evolution of the industry. It also highlights that these changes would have occurred with or without the pandemic but was expedited because of it. It speaks about including lower levels of management with invitations to trade shows and other technology exposition in order to include a larger net of point of views and perspectives. It also highlights the need for further automation in order to help with large scale global issues like climate change and continuing touchless actions like check ins to maximize efficiency and the guest experience.

The article talks about the effect that cloud computing has had on property management systems. Particularly, PMS integrations.

My opinions on this article are based on my own experience with PMS systems, specifically Oracle Opera. It has been a terrible experience over the years trying to solve any type of issue with Opera and the support is existent but very limited, which makes it difficult for an average front desk agent to even understand what is going on. With Cloud-Based PMS systems, it would definitely need to be crucial to develop excellent customer service that will actually help with things go wrong with the PMS system.

New entrants into the property management system have provided better alternatives to the legacy systems. Integrating those systems has been somewhat a challenge but in the future they(Cloud system) may well be the norm.

IT investing is a very 'grey area' subject as there are so many different routes a company can take in terms of what exactly to invest in. There are many questions that needs answers before money is allocated to these investments like: what kind of return should we expect and exactly how much will be going into said investment and will it affect our other departments?

Unattended POS is growing global trend which industry leaders will soon have to adapt in their business place. Quick service restaurants are quickly adapting to this change as it reduces wait time and increase in customer return rate. Other key benefits for businesses are the decrease in labor costs & minimal errors when processing guests' request. Ideally, merchants must speak with vendors to customize the self-service kiosk and to ensure they are in compliance. In the end this will expand revenue and efficiency.

Unattended POS machines hit a global growth of $9.22 billion in 2018 from 2017, and is still climbing. The unattended POS machine has shown to be particular popular in the quick service restaurant sector. McDonald's has announced a plan to put 1,000 self-service kiosks in their stores per quarter. Taco bell and Subway have also announced they will be adding the kiosks in their stores as an initiative to offer a heightened customer experience. The machines have come with the benefits of reduced wait time and faster customer turnover. POS growth is attributed to aligning with today's consumers' expectations. Customers value their time and rising labor costs can be eased with the machine as it expedites transactions and covers tasks not relied on by human interaction.

In this article you will find a analysis released by The American Hotel & Lodging Association (AHLA) which states the crisis of the hotel industry during this past 6 months and how sales have been declining and the results of this in the Amercian economy.

This article talks about the 5 technologies hotels should be investing into for 2020 in order to stay competitive. The technologies are website simplicity, upselling tech to boost profitability, secure payment systems to increase consumer confidence & credibility, self service and automated check-in, and an omni platform which centralises operations.

Hotels are taking new major steps into tech integration as more and more developments are constantly being requested by guest and made by property owners. These I.T investments can help these properties majorly and help increase guest satisfaction. One advantage that many companies can use is it up selling aspect to help push sales. Investing in secure payment options helps with data security and gives the hotel credibility.

-Website simplicity -Upselling technology to boost profitability -Secure payment systems to increase consumer confidence and credibility -Self service and automated check in -An omni platform which centralizes operations -In a 2,000 people study, a quarter of people take into high consideration the quality and detail of a hotel's website before making a direct booking online. -Website simplicity acquires traffic, increases conversion rates and drives more people to book direct. -Upselling can happen subsequently through nudge marketing via emails, push notifications of even on arrival at the hotel. -Investment in secure payment gateways protects the data of hotel guests and the hotels credibility. -Also checks in advance whether the credit card exists and is covered which could reduce chargebacks. -In a survey of 2,654 consumers, 78% of respondents said they would like to see self-service kiosks more widely available for check in. -Self check in is faster service, more privacy, and waiting time/lines are much shorter. -Omni channel platforms enable you to centralize operational systems, take back control of your revenue flow and transparency of guest data, so hotel management can focus on creating the best experience for customers.

This article goes into being patient when it comes to launching a new or similar product. Many companies try to be a trendsetter but sometimes taking the backseat is much beneficial. Startup and trial and error runs are ultimately decreased. Reviewing the feedback of others on social media outlets can help make sure you don't stumble over the same issues.

This article explains why a wait & see approach is sometimes the best approach for some companies before launching a product in a very competitive market which already has a company providing the same product to consumers. Many companies have waited to see what issues consumers are complaining about when their competitors have launched a product to later launch a better product better than that if the competitors. Such companies are Pandora versus Apple Music, Lyft versus Uber, Apple Cash versus Venmo, QuickPay, and Square Cash.

In 2017, Royal Caribbean announced they were making a huge investment in technology that will make the cruisers' experience easier, more seamless and a lot more fun. They are developing a new app that will first include a cruise schedule and on-board activities. This app will eventually grow and include registration, excursion bookings and facial recognition plus games built in. Royal Caribbean believes to stay competitive you need to stay on top of technology and include it wherever you can. As of this article, the app was available on 2 of their ships and will hopefully be added to their entire fleet (including all 6 of their brands) within the next few years. The company believes in creating this technology from within the company and outsourcing as little as possible.

This article looks at the ways that companies can use to remain ahead of the curve in technology. Such ways include being receptive and adaptive to change, understanding the strengths and weaknesses of their teams, responding to change quickly, as well as being disruptive and agile. The article also encourages businesses to pay attention to innovation, and to be proactive and innovative, instead of reactive.

This article was very interesting and informative. It is eye-opening to the business owner because it mentions ways in which companies can be steps ahead from the competition. This is important for a company because as things change and evolve, a company needs to be able to adapt to the circumstances to be able to survive and not be replaced by another company.

the article explains how companies can stay ahead of the curve in technology and outdo their competitors

This article goes in depth into GDS. It explains the concept of the GDS is and how eaxctly it works. It also gives examples of some major GDSs. It talks about the benefits of using GDS in hotels.

The global distribution system in the hospitality industry is beyond vital in the act of keeping the ball rolling. GDS provides live products and offers to travelers across the globe. Whats really amazing about GDS is that live availability and rates are transferred through a channel manager directly to online booking sites. This allows guests to acquire the best rates the soonest as opposed to waiting to call a hotel or resort to see what they have and at what price.

This article shows us everything we need to know about Hotel GDS. It includes GDS in the hotel industry, GDS work way in travel, seven major GDS systems, the way to access leading GDSs with GDS software, GDS conditions of use, benefits of connecting hotel to the GDS, and how to use the GDS to capture cruise travel bookings at hotel.

Smart stadiums are growing in popularity around the world. In 2016 was estimated to be 4.62 million dollars and is expected to grow by just over 30% by 2021. There are different models available when designing a smart stadium. The on-demand deployment model will make up the largest share of the market. The leader in the growth of smart stadiums are Europe, Middle East, and Africa. There are six factors contributing to the growth of smart stadiums. However, there are two factors that are hindering the growth of smart stadiums. One of these factors is the investment. There are at least ten major corporations that are offering smart stadium solutions. Five of the ten corporations are based in the United States. However, there are some smaller companies that are forming partnerships to help stadiums implement the new technology.

This article highlights the importance of announcing a security breach quickly, and explains the argument on whether it needs to be carefully analyzed before releasing the breach. It explains the importance of releasing the understanding of a hack as quickly as possible to maintain people's information (i.e. bank information) safe.

This is a three year old survey on Green Intiatives by American Hotel & Lodging Association. It talks about : (a) Challenges or barriers faced by hoteliers. (b) The biggest motivation for implementing green lodging practices. (C) The top ten things hotels are doing well relating to green initiative. (d) Top ten green things hotels can improve on.

The American Hotel & Lodging Association's Green Assessment Survey results reveal the top 10 green initiatives hotels are enacting, the top 10 motivations for implementing green lodging practices, the top 10 green things hotels are doing well and top 10 green things hotels can improve on. In the challenges and barriers part, the biggest one facing in implementing green lodging practices is having enough capital to invest; in addition the whole world is in financial crisis now. Money is a big problem. As we know, before implement green practices, hotels need large amount money to buy equipment and need a lot of time to train employees to use it. In high season, they are busy to serve guests, to earn money. In low season, they may have time but no money. In the motivation part, environmental benefits and building guest loyalty rates to first place. But I think most hotels deciding to implement green practices are because financial savings. In addition, implement green practices can preempt government regulations and improve hotel reputation. It is also a good way to advertise. To do and not to do lists, hotels should keep and improve their recycling and reuse program and pay more attention to the power save program.

This is a great article that collected all top 10 related to GREEN. It makes me realize what we are doing well and what we need to improve in the future. And also it lists the top 10 challenge that we are facing. I agree with you that implement green practices can preempt government regulations and improve hotel reputation.

Bartech and it's propriety NeoTray creating a way to have a minibar in a hotel room that allows guests to feel safe and increase revenue for the hotels.