Google takes its next step in online travel planning - 1 views
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Google has finished putting all the major pieces of its one-stop travel shopping together. The company calls the offering Google Travel, and it has the system in place for consumers to try out
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Google Travel is, of course, very much a work in progress. But that’s the Google way — test, learn, iterate, solve big consumer problems, expand it around the world, and then monetize the heck out of it,” Schaal said
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Google is indeed joining the online travel business, this will allow the largest search engine to become one of the largest travel intermediaries. Why is this important? Google has been experimenting and working with the world largest hotel company. The data they exchanged with Marriott has moved Google Travel along so much. This one stop shop is something Marriott is also experimenting with.
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This article was a great choice! It will be interesting to see how it plays out. If Marriott did share their data with Google, as the previous reply indicated, most likely it will be successful. Marriott has a strong, vast database of client information. Google Travel will have plenty of information to have a strong, running start.
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Great article. When I heard about this next big step that Google is making I was intrigued because I travel about 2-3 times a year and my go to site to book flights is Google flights. I always found that it was simpler to use Google Flights than to use Expedia or Orbit. Although Expedia and Orbit offered the hotels and flights in one page, I always deemed them to be too busy and more complicate to navigate. Looking at Google Travel, Google have kept it clean, direct and simpler and no pop up ads than what we are used to from the other OTA sites. It is interesting to know how relations with Google and Expedia will be after this. Although as the article states, Expedia CEO Mark Okerstrom saw this coming and he states "we have to be watchful about what they are doing" because Google have obtained a tremendous amount of data collected from marketing that Expedia does through Google.
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True, Marriott is transitioning into a one stop shop and google has started but they haven't gotten on part with the other platforms as of yet. But it won't be long before they integrate and take over especially with all the information they have.