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Google is indeed joining the online travel business, this will allow the largest search engine to become one of the largest travel intermediaries. Why is this important? Google has been experimenting and working with the world largest hotel company. The data they exchanged with Marriott has moved Google Travel along so much. This one stop shop is something Marriott is also experimenting with.

Great article. When I heard about this next big step that Google is making I was intrigued because I travel about 2-3 times a year and my go to site to book flights is Google flights. I always found that it was simpler to use Google Flights than to use Expedia or Orbit. Although Expedia and Orbit offered the hotels and flights in one page, I always deemed them to be too busy and more complicate to navigate. Looking at Google Travel, Google have kept it clean, direct and simpler and no pop up ads than what we are used to from the other OTA sites. It is interesting to know how relations with Google and Expedia will be after this. Although as the article states, Expedia CEO Mark Okerstrom saw this coming and he states "we have to be watchful about what they are doing" because Google have obtained a tremendous amount of data collected from marketing that Expedia does through Google.

True, Marriott is transitioning into a one stop shop and google has started but they haven't gotten on part with the other platforms as of yet. But it won't be long before they integrate and take over especially with all the information they have.

This article emphasizes how imperative it is for hospitality businesses to stay on the cutting edge of technology as a part of their business design and strategy if they want to survive in today's competitive market and remain in it, in the near future. The author expresses that today's hospitality market is being driven by Millennials' "the largest generation in the country's history" who patronize businesses that are socially and environmentally responsible. Armed with this information to capture their targeted market, more and more hotels are now incorporating from inception within their physical blueprint infrastructure that is environmentally sustainable and cost-effective. As well as obtaining Green certifications and implementing sustainable software to reduce waste and minimize leakages. This concept has also been adopted by cruise ship operators to reduce environmental impact through the use of technology.

This article introduces the different initiatives that the hospitality industry is taking with regard to technology in order to align with their target market or a large segment of their market. As being perceived, millennials are sought to be the largest generation in the country's history which leads companies to infer that they have a massive amount of buying power in their hands. Hospitality companies are now making strides to become more environmentally conscious. Some of these initiatives is incorporating LED lights throughout the facilities to reduce energy waste and cut down on costs. Another initiative is incorporating new systems in the guest rooms that enhance the stay while keeping it green like systems that adjust temperatures in the rooms, remotely powered shades, etc. Other companies are even using systems as a tool to help track, measure, and reduce food waste for more sustainable and effective restaurant/bar operations. It is no secret that technology is ever-evolving, and it will continue to develop as new features are discovered.

Article discusses millennials as the largest generation in U.S. history, and the speed at which technology progresses. In addition to paying attention to millennials' purchasing decisions, other industries must also meet their financial expectations. Many brands are taking steps to become more sustainable in the hospitality industry despite its reputation for producing massive amounts of waste.

When Pilot Travel Centers chose to deploy the NCR RealPOS workstations in 306 travel centers nationwide, it was a definite sign that POS has become a standard tool for the travel industry. Pilot operations are the largest sellers of over the road diesel fuel. Also initiated was the utilization of this and NCR's RSM (Retail Systems Manager) which monitors and manages retail operations remotely with a help-desk interface which ensure ongoing operations in the event of the onsite workstation is operation. Pilot commented that this technology ensures their commitment to customer service, and includes such features as self-service kiosks which allow OTR and RV customers to obtain receipts without standing in lines.

I like this article which related to the development of Chinese hospitality industry. This news showed that Pegasus Solutions and TravelSky Technology Limited had connected with China's state-owned global distribution system (GDS). In China, there are at most 1.2 billion potential customers, the hospitality market there is really attractive. This connection will allowing more and more Chinese people to book different hotels anywhere in the world even though when they at home. I believe this connection is a effective and successful choice. After that connection, it makes nearly 100,000 hotels of Pegasus' global hotel available for booking in China. Pegasus' has more than 1,000 hotels under nine brands. The first Pegasus customer to go live on the connection is Starwood Hotels & Resorts. Hoteliers recognized that there will be a lot hospitality business opportunity in China, so that they decided to take these opportunities and continue to get benefit from domestic and inbound travel by cooperating with Pegasus/TravelSky, in order to expand their businesses. This cooperation is indeed a win-win deal. Firstly, it let Starwood properties available to the 7,000 travel agents who work with TravelSky managing the increasing domestic and international Chinese travelers' growing demand. While, TravelSky has long-dominated the airline market in China, and it becomes both the second largest travel market in the Asia-Pacific region and the world's second largest economy. The new connection with Pegasus offers more accessibility to the collection of ebookable hotels.

All of the big three global distribution systems were still expanding as well as increasing productivity and revenue as of June 2014. Amadeus, Sabre and Travelport have each made significant moves in the hospitality industry, although primarily for airlines. Amadeus is by far the largest and currently most successful GDS with the highest profit, booking volume, and market share (air travel). As of 2014 Southwest Airlines was their biggest client, but they provide GDS services and access to over 100 other airlines as well. Sabre is second best to Amadeus. The company elected to go public in 2014 and since then their billable bookings, booking share and growth have all increased modestly. During the same year they gained American Airlines, newly reformed at the time, as a client. Presently, the company expects continued improvement in revenue. Travelport has made the decision not to compete directly with Amadeus or Sabre in that they have chosen not to provide "full passenger services systems to airline on a multi-host basis." However the company is still working closely with Delta Airlines and researching "add-on" features with their main focus being the continued growth of "beyond air" activities. Honestly, I was shocked that Amadeus is the largest and most successful GDS. I truly expected it to be Sabre. This belief was based on what I have personally experienced: every OTA I have used required a link to the Sabre GDS, but I can only recall one that required one to the Amadeus GDS. After reading the chapter 8 of D.V. Tesone's "Hospitality Information Systems and E-Commerce, along with the research report from our discussion forum I have changed my paradigm. Regardless, GDSs are still used widely in the hospitality industry. Different segments of the market prefer to book in different ways: via offline Travel Agents, OTAs, hotel websites or on the phone. Those that use either form of TA are using a GDS.

Leisure guests tend to book for themselves with rare exceptions including some forms of international travel and cruise travel. These guests use OTAs or intermediaries such as Travelocity (Owned by a GDS company) or TravelZoo. In the case of TravelZoo, a guest uses the TravelZoo website to access information such as availability and pricing that TravelZoo pulls from a GDS before making a selection and processing a transaction. On the other hand, business and corporate travelers are more likely to use an offline TA. An offline TA is better equipped to meet the needs of a customer whom is travelling for business. Offline TAs require less information when booking a hotel room then an OTA does, making it simple for a secretary to book the travel arrangements for the guest. In addition, offline TAs can work easily with a hotel to make special accommodations. The hotel receives contact information for the travel agency that booked the stay in case clarifications on requests are needed. In conclusion, as long as either form of TA is in the market, a GDS will be necessary to streamline bookings and ensure that each TA has the correct pertinent information when making a booking or completing a transaction. As a result, as new OTA options or hospitality enterprises enter the market GDSs are continuing to morph, merge and grow.

This article is based on SIM's top 5 largest IT investments of 2017, which I found interesting to share, as we learn about I.T. investments. They ranked business analytics as the number one of IT investments, as companies are always looking to hire the best talent. Next on the list is custom software development, as new technologies now allow access to different applications to work together. Furthermore on the list, are cybersecurity, cloud computing, and CRM, which is no surprise as they are growing tools in today's technology driven industry. Overall, I agree with SIM's list, as these top 5 investments are clearly necessities to success in today's tech-driven industries. 

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, and the sixth largest worldwide. Accor operates in 100 countries, with more than 4,800 hotels and 280,000 employees worldwide.

In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.

I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.

An example of a cyber attack or ransomware, in a manufacturer. Shows some effects of a ransomware and what a consumer may experience.

Royal Caribbean and O3b Networks have again signed a multi-year contract. O3b will once again be providing "high-speed satellite-delivered broadband service" to the Allure of the Seas. The system used is O3bMaritime and Royal Caribbean was one of the first cruise lines to use this system. This system will be on their two largest ships the Oasis and the Allure based in the Caribbean. It is also the only system that is on par with telecommunication standards on land. Soon O3b will deliver more bandwidth on these two ships than on all other cruise ships in the Caribbean. I personally feel internet access really lacks on many of the cruise lines right now and feel Royal Caribbean is taking a step in the right direction with O3b. My family and I like to cruise a lot and have received very spotty internet access around the globe. In today's world many people still have to check up on work while on vacation or keep in contact with family, it only makes sense for cruise lines to start working on faster internet comparable to on land. I read various cruise line message boards and this is a common complaint about slow internet access or virtually none. In the current economy where all the various lines are in competition against one another, this gives Royal Caribbean a leg up in the competition. Additionally, my understanding the only region where satellite internet is unavailable is off the coast of Japan due to government regulations. This system makes sense to have available one day in more regions.

I for one am very happy to hear this news. I too have experienced the snail-paced internet "access" on cruise ships. With the high cost per minute and slow speeds, cruisers can't help but feel that they wasted their money. This definitely gives Royal Caribbean an advantage over Carnival, NCL and other large cruise lines. By implementing O3b networks on their two largest and most popular ships, they will reach their target consumer and help spread the word.

In the United Kingdom, the hospitality and leisure industry has become the third largest recipient of Funding for Lending Scheme loans. The only industries that lead the hospitality and leisure sector are agriculture and healthcare. This industry is a major lending market for NatWest and the Royal Bank of Scotland, which sees over £200m FLS loans to date. The current head of leisure for commercial banking at NatWest and RBS recently stated he was thrilled to help clients in this industry create cost effective funds. Additionally this team was created in September 2011 to focus on the hospitality industry. From 2011 to 2012 there was an increase in lending of eight percent. I find the concept of banking dedicated to the hospitality industry to be both beneficial and interesting. I feel this can help a business focus on creating the right types of investments in the hospitality field in order for a business to succeed. This can help small hospitality firms, hotels, restaurants, and other related businesses to seek financial help from someone who understands the field in the banking and investment industry. A dedicated system can focus on the needs of a hospitality business since it only focuses on this type of business for FLS loans.

Cvent the world's largest event management cloud based company introduces new mobile friendly technology that allows users to register via their cell phones which enhances social media integration by encouraging users to share their attendance and in turn increase the events exposure. Attendees can also search for nearby activities and restaurants with the geolocation feature.

This article talks about the future trend of the hospitality security, which is technology is opening new doors to hotel safety.  The author introduces some different technologies such as Contact-less Smartcards and RFID that hotels like New York's Plaza Hotel are currently using. Finger print or cellphone wipe technology is also used instead of card, which should be more safe. Some hotels even use video-capture systems to make sure the security is perfect. After introducing these technologies, the author also talks about the privacy issues. Because some customers are not willing to be on cameras. However, though some of them are concerning about this issue, an expert predicts that new security measures will eventually become such a part of everyone's everyday lives that he or she will become the norm. All in all, this article gives us the trend that more and more technologies will be used for hotel security in the future.

this article talks about new technology that is being implemented throughout out US and the world. Old key cards are now going to be replaced with even older standard keys or the radio frequency identification card that can be waived in front of the door to gain access. Also, there is a technology that will sent an encrypted sound text to guest;s cell phone, which when played back will open the door.  It talks about technology that tracks all employees, guests and their luggage.  There are several concerned that travelers have about their privacy, but article stated that it all depends on the type of the traveler.  Also, the face recognition technology used in Houston's largest hotel remembers guests names and when they return, guests are greeted by name.  Article concludes that even with all this technology, the best security is provided through interdependence of travelers and employees.  

Technology in the hotel travel and tourism industry will be changing drastically in the near future, from the swipe of a cell phone, print of a finger, facial recognition, iris scanners, security is going to be taken to the next level. the plastic key cards will soon no longer exist. Radio frequency I'd cards are the new thing, where guest will use this for preferences for everything, from charging things to your room, preference of floor type to pillow choice, chick in and out etc. systems that track the other qualities of a person instead of using a key or card are in development as well. There are research going on how to open the door and. Lose wi just the persons walk and movements. Some people think these new security technologies are awesome, while some think they are not, people dont want to be watched 24/7while on vacation they just want to enjoy there stay. But in today's society all travelers are becoming interdependent on each other for safety and security.

This article talks about the advantages that the implementation of MICRO'S OPERA ENTERPRISE to all of the MGM properties, will give to the company. By making this, MGM will be able to integrate all the information of their guests as well as the global distribution system. According to Aldo Manzini, EVP and chief administrative officer of MGM Resorts International this integration is an extremely important step in order to become more efficient, it will decrease the training time for employees and it will improve their reward program. This will also create a single image inventory from the main property management system to the different channels. This made it easier for the implementation at the two City Center properties were 1,500 employees were trained on the system. MICRO'S system is used by seven of the ten largest hotels in the U.S. This shows how they are solidifying their PMS market share not only in the U.S but all around the world.

Its really amazing to see how these systems such as Micros and Maestro have evolved. I remember when Micros was simply used as a POS system in the hotel I worked at. But according to your summary it is now fully integrated and used an overall PMS as well. I'm glad to see they are remaining competitive in the market. In the past I had predicted they would become outdated and not relevant in the future market. I was obviously wrong.

The nation's largest Army Reserve training post is "going green" . A new

Maritz Travel, the global leader in meeting, event and incentive travel management service, has chosen the registration and sourcing platform of Cvent which is the world's largest meetings and event management technology company for use with its clients. Maritz associates are using Cvent's meeting and event management software to streamline the entire event lifecycle while helping their clients increase attendance and decrease costs. Cvent's software automates time-consuming tasks because of its online registration, event marketing and secure online payment processing to housing and travel management and reporting. This feature helps planners focus on meeting strategic goals and achieve more engaging and effective events.

The involvement of technology enable event planners to focus on the planning of the content of the event rather than the schedule, marketing and payment stuffs. Therefore, it saves time for the event planners as well as the costs that are generated without the use of technology. It will require more time for the event planners if everything has to be accomplished manually.

Maritz Travel Company have recently chosen to use Cvent Cloud Event Management System. Due to Maritz Travel Company Maritz Travel books an annual of 1.2 million hotel room nights for meeting and travel program where they use Cvent which will increase attendee and decrease cost for their clients. The Cvent software helps control time consuming task which helps event planners focus on meeting strategies goal.

Hotel du Collectionneur in Paris broke away from the Hilton chain in 2013 and became the largest independent hotel in the city. Without the Hilton brand, the property needed help creating brand loyalty and foot traffic. The property's marketing department teamed up with a company called "Flip.to". This company was to help bring in newer people to their website and target a new group of customers. Flip.to used e-marketing to enhance the hotel's website traffic and create brand awareness on social media. Additionally, by increasing website traffic the property saw an increase in direct bookings. We can see the benefits of using a company like Flip.to to increase profits and create awareness. If we look at this from the perspective of a large chain hotel, they have the resources to market their properties through their corporations. We can see that Hotel du Collectionneur had to go in this direction of hiring a third party company to meet their goals and they can see if paying off today.

Sabre Technology, based in Southlake, an affluent suburb of the Dallas-Fort Worth Metroplex, recently acquired neighboring technology company Genares. Genares now provides GDS connections to Sabre, in addition to other major players, including Apollo, Worldspan, and Amadeus. Genares provides CRS, hotel marketing, and revenue management solutions, particularly to independently-owned hotels and chains, with a network that is over 2,300 strong. This will provide Sabre some control of the market as new competitor Booking.com, owned by The Priceline Group, enters the B2B arena with its recent acquisitions of Seattle-based hotel digital marketing startup Buuteeq and Barcelona-based Hotel Ninjas. Genares became a part of Sabre Hospitality Solutions, a subsidiary of Sabre Technology, which generated $711.7 million of the $3.04 billion in revenue that Sabre made in 2013. The acquisition of Genares will give Sabre more avenues to access independent and boutique hotels. It is worth noting that Sabre Hospitality Solutions already controlled "approximately 27% share of third-party hospitality CRS hotel rooms distributed through [their] GDS," making it the largest third-party provider in this space last year.

The Hotel Industry and its vendors are acknowledging and taking a keen revenue advantage, because their customers are supporting a green environment focus. This green economic revolution has impacted the $90 billion dollar Hotel industry. The article describes a hotel in Austin Texas profoundly in regards to their property having the "largest solar system in the continental U.S.". The hotel goes as far as creating their motto, which gear guest towards a green environment focus; their motto states "Environmental consciousness in action." The hotel grows its own food and vegetables, in which they serve the guest with, and they also give some of their produce to local food banks. The hotel guest often brag about how well they slept in the night, this might be caused by the toxic free chemical environment they are in. The lodging have refrained from using chemical pesticides 20 years ago, which may have added to the result of guest sleeping well; stated the general manager. The Ritz-Carlton program "Jean-Michel Cousteau's Ambassadors of the Environment program" was originally for the children that were staying on the Kapalua in Hawaii. The children enjoyed it so much, and their parents became very inquisitive; that the program emerged into the entire property focus. This program gives guest the opportunity to have involvement with the native forest; native nature walk and the hotel also harvest a native garden. This is almost the same idea as the hotel located in Austin Texas. There are many valid reasons for the reason why the Hotel Industry should be green conscious. The Green Hotels Association states that "Companies with proactive environmental strategies will make 4 percent higher investment, 9 higher sales growth and 17 percent higher operating income growth than companies with poor environmental practices.". If I was a general manager, this would be one of my main concerns and focus. Going green is cost effective, but the ending

nowadays, more and more hotels attending to join the green army. one of the most important reason is this kind of hotel will have a better market. because of the education level of the guests, their invironmental awareness become stongly. so the guests want to do more to make a contribution the the environment protection. on the other hand, the customers all knows that even the price of the green hotel is higher, but it is more health and safe. it will make them feel better and have a good experience in the hotel. as we know, a good experience is the final goal of hotel. so, the green hotel must have a bright future.

The green economic revolution is impacting the $90 billion U.S. hotel industry. There is an opportunity to increase revenue and market share by "going green". Habitat Suites in Austin, Texas is a leader in this area. The hotel's motto is "Environmental consciousness in action." Habitat Suites has an environment that is free of chemicals, has the largest hotel solar system, and uses their own organic fruit and vegetable garden for food in the hotel. Due to this environmental consciousness, the customers are reacting positively. Commenting on how great they slept, due to the ecologically fresh rooms. Many hotel chains are jumping on the green revolution bandwagon. At the Ritz-Carlton, Kapalua in Hawaii, they started an environment program that was originally designed to provide fun for kids. But after positive feedback from the children, this has grown from just learning about local marine life to educational nature walks. These walks go through Maui's native forests and a garden that grows native foods and has community engagement in order to preserve their island's culture and environment. The food that is grown in the native garden is used in the hotel to provide guests with a healthy dining experience. Because of this, it has increased guests' reason to eat at the hotel and is 15 percent of the hotel guests' revenue stream. This environmentally friendly program increases the possibility of repeat business and attract new travelers who search for these types of experiences. A report published by the Green Hotels Association states, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records." Even non-hotel-industry entrepreneurs are realizing business opportunities in the green vacation industry. Patricia Griffin, president of the Green Hotel Association, started the associatio

This article discusses the liability for a cyber breach at various branded hotels between the franchise owner or the corporation. The Trustwave 2016 Global Security Report stated that the hospitality industry had the second largest amount of data breaches. Additionally, more than half of the breaches are from a corporate/internal network breach. According to a Ponemon study, the average cost of a data breach is $4 million. While this is alarming, it is a surprise since hotels store numerous amounts of personal customer data including guest's credit card information. The article states that cyber hacks are largely due to the gap in not knowing who is responsible for the cyber security. There is an issue of control of data versus franchise network requirements. The hotel brand places individual franchisees in control of their own cyber security. However; they must rely on many centralized corporate owned reservation systems that could be possible access point for cyber attacks. The article suggests that the individual franchisee should make more effort in protecting their customers information as the hotel brand will take most of the blame. This does not help either side. Also, it mentions that in order to protect the hotel franchise it is important to have updated systems and should consider investing in cyber insurance.