The Growth of e-Commerce and Hospitality Marketing | Smartling - 0 views
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The growth of e-commerce has had a dramatic effect on travel and hospitality marketing.
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Today’s travelers rely more on travel apps and websites to conduct their own research and compare prices.
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E-commerce companies have numerous opportunities to grow in the years ahead. However, smart planning to serve international markets is key.
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The growth of e-commerce has had a dramatic effect on travel and hospitality marketing. While consumers once relied on travel agents and other intermediaries to help book and research trips, a number of developments from the growth of sites, such as Airbnb and Google's high-ranking display of travel results for specific geographic terms, is leading a change in the way consumers buy travel and hospitality services. Therefore, marketing techniques are changing too.
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This article is very interesting to me and what stood out was when it talked about how today's society, travelers rely more on travel apps and websites to handle their own research and compare prices. The upside for the hospitality technology industry is that there are more companies selling directly to the consumers. Their is an increase in competitive e-commerce environment industries which offers extensive applications to offer everything from owner-listed accommodations to discounted flights. A strategy a company would use is by standing out by offering a wider range of localized content assets in multiple languages. In the article the role of content in e-commerce travel is the research of travelers to conduct an extensive background check and research when creating travel plans and making bookings. In the years to come e-commerce companies plan to grow extensively and serve the International markets . I believe that hospitality sites that offer significant amount of information in the consumers native language and have applications and websites that are responsive on mobile devices are more likely to stand out from their direct competition.
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This article talks about the importance of electronic business and the new advances that affect the way that business is done; the growth of sites is changing the way consumers buy travel and hospitality services. As a result, marketers are changing strategies to become successful in this very competitive environment, differentiating themselves offering a wider range of localized content assets in many languages to reach consumers globally. Smart planning and optimizing mobile applications to serve the international markets are the keys that lead to success.