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dbake008

How to use QR Codes in Hotels as a Marketing or Guest Service tool, also after Covid-19 - 0 views

www.xotels.com/...arketing-or-guest-service-tool

Technology qr codes hotels solution

shared by dbake008 on 31 May 21 - No Cached
  • What are QR codes? QR codes (short for Quick Response Code) contain data used to point towards your hotel website or any other form of information you want to provide to your hotel guests.
  • QR Codes have taken the hospitality industry by storm, and can be seen used anywhere from restaurants menus to playing a role in sharing information about health and safety measures
  • Is it just a FAD, or will the use of QR codes stay after the COVID-19 crisis is over? How can hotel managers efficiently use QR as a communication tool as well as creating revenue generating opportunities including creative examples to use QR codes
  • ...10 more annotations...
  • Upon scanning the QR code, they will be diverted to the hotel website’s blog which contains the latest events, restaurant tips, attractions and activity recommendations, our favorite shops, etc. From here the guest can also navigate to any social media pages.
  • The key in using QR codes comes down to added value.
  • QR codes in various ways including on: Cards in the rooms Announcements in elevators At the concierge desk and message boards in the lobby (inspiring guests with tips on where to dine or ideas for which activities to do)
  • Providing a quick and easy method to access information, QR codes offer great opportunities for hotels to drive revenue, record guest preferences (read further here on smart tips to capture guests information and emails) as well improving guest experience by providing useful information to guests throughout the property.
  • Being creative and thoughtful about the use and placement is important
  • be careful not to make it feel like a generic discount with no boundaries set to time or without a “real” discount that makes it worthwhile.
  • The benefits include: Cost saving and better for the environment with less paper waste More customizable and more frequent updates possible Higher degree of available information with “hover over” effects as a tool to have a clean design. Great for showing allergenic information for example, which usually gathers up quite the list to be able to fully show on a traditional menu.
  • Loyalty programs and call to action for downloading the Hotel App
  • ontactless payment is a hot ticket right now everywhere
  • In summary, it can be said that QR codes offer great ways especially for driving revenue and improving guest experiences. 
  • dbake008 on 31 May 21
     
    This article examines all of the highlights that using a QR code for your hotel of business establishment.
Yongjoon Ji

QR codes to assist tourists visiting Spain - QR Code Press - 0 views

www.qrcodepress.com/...8512234

shared by Yongjoon Ji on 14 Sep 12 - No Cached
  • The city of Costa del Sol in Spain has launched a new smartphone friendly campaign to help tourists that are visiting by allowing them to scan QR codes for more information.
  • The QR codes will be placed at various locations around the region, focusing primarily on cultural venues that are typically of the greatest interest to visitors to the area, as well as locations that are appreciated for their beauty. This program has been implemented throughout the Spanish travelers’ location and these barcodes can be scanned by anyone with a mobile device such as a smartphone or a tablet.
  • Yongjoon Ji on 14 Sep 12
     
    QR codes usually contain the information of its items. Before the customers purchase the items, they can simply scan the code to find out the details of it. The city of Costa del Sol in Spain used this technology to their benefit for their tourism industry. These QR codes are placed in different locations around the region and tourists  can simply use their smartphone to scan them. The positive side of this technology is that it is inexpensive and easy to generate compared to the traditional sign. On the other hand, there is a possibility that tourists might not have smartphone or internet access. If that is the case, each location needs to provide both QR codes and the traditional sign which makes generating QR codes meaningless. I believe that this technology will become very popular especially in certain countries that already provide wide internet connection.  
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
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  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
Allen Lok

McDonald's Corp. debuts new packaging featuring QR codes | Latest Headlines content fro... - 0 views

nrn.com/...w-packaging-featuring-qr-codes

shared by Allen Lok on 29 Jan 13 - No Cached
  • McDonald’s Corp. will replace all carryout bags and fountain drink cups with new packaging featuring quick-response, or QR, codes, to convey nutritional information for its food.
  • Text of the caloric and nutritional disclosures will be translated into 18 languages.
  • QR codes broaden access to McDonald’s nutritional information by pulling up specific online content on a smartphone Web browser once the user snaps a photo of the code with the phone’s camera.
  • Allen Lok on 29 Jan 13
     
    Mc Donalds is now taking another step towards technology use and providing nutritional information via QR codes. Customers can scan a QR code located on their bag and be directed to a web site that list the nutritional content of their food. This is another way McDonalds is "trying" to be more health conscious with its customers and the meals that they serve. Way to go McD's. I think this technology is beneficial in several ways: 1- the obvious of providing customers with needed nutritional information 2- it is more convenient as it allows the company to make changes to the menu items and update nutritional information without having to reprint all the associated materials 3- possible marketing opportunity to print QR codes to win prizes As a side tip I think other companies should embrace this technology and instead print the QR code on the customer receipt with data corresponding to only items they ordered.
mperk010

QR Code Menu Builder for Restaurants: Try Menu QR Codes for free | Beaconstac - 0 views

blog.beaconstac.com/...qr-code-menu-for-restaurant

technology hospitality Software

shared by mperk010 on 22 Mar 21 - No Cached
  • Making a QR Code for restaurant menu is a 5-step process – Login to the Beaconstac dashboard Select “Restaurant-menu” as your QR Code type Upload your restaurant menu as a PDF Customize your QR Code if needed Deploy it in your restaurant
  • Creating a QR Code menu for a PDF menu is straightforward. And, so is the case when you don't have a PDF available. Click a picture of your physical menu Login to the Beaconstac dashboard Select the image or landing page as QR Code types Upload the image you've clicked or, use our DIY editor to build a digital menu Your QR Code is ready!
  • Some of the most popular deployment locations are- Tabletop inserts Table tents Posters by the entrance Curbside signs
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  • mbination of locations. [Source - Beaconstac database] How do menu QR Codes for restaurants work? 1. DEPLOY: Place the QR Codes menus on table toppers, on curbside posters or directly at ordering stations2. SCAN: When a consumer scans the QR Code menu, they will be able to view the entire menu on their smartphones, avoiding unnecessary contact.3. ORDER: They can use this digital menu to place orders.
  • mperk010 on 22 Mar 21
     
    This article talks about E Menus and how it is changing the hospitality industry. I know this week we learned about tablets but with the pandemic E menus are common in almost every location. This is becoming the standard menu.
anonymous

Product Packaging Trends 2021: For Brand Managers - 1 views

blog.beaconstac.com/...cpg-product-packaging-trends

tech technology hospitality Software business solution mobile

shared by anonymous on 31 Mar 21 - No Cached
  • Packaging is now seen as a gateway to reinforce consumers’ trust in a brand. 
  • price sensitivity, higher digital engagement, a rise in attention to wellness and hygiene, and a redefinition of brand purpose. 
  • CPG brands should leverage smart packaging technology such as QR Codes and NFC to digitalize their product packaging and transform the way consumers interact with them. 
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  • Packaging designers should make use of recyclable materials to create innovative and sustainable packaging designs.
  • QR Code-powered digital product labels that communicate the sustainability practices are the easiest way to achieve this.
  • The campaign incorporated QR Codes on the packaging of their free-range grass-fed meat to direct consumers to farmers’ stories and the farm of its origin. 
  • Customers could tap the cap using their smartphones to access in-store information about the brand, along with its history and food pairings.  
  • The World Economic Forum indicates that there’s now a whopping increase in consumer demand to understand the product’s journey; from its manufacturing to point of sale.
  • The pandemic accelerated the adoption of e-commerce. Most customers now prefer to shop online given the convenience and safety.
  • brands should make essential product information available through digitalized product packaging, coupled with the relevant certifications.
  • Consumers don’t look at product packaging the same way anymore.
  • anonymous on 31 Mar 21
     
    This article focuses on current packaging trends along with the diversification of brand management. Additionally, how companies, through smart packaging with QR Codes and NFC tags, can keep up with the below-mentioned trends and achieve higher ROI for their business. Successful incorporation of these technologies will help companies achieve product transparency and authenticity, supply chain visibility, elevated consumer experience, and many more positive outcomes.
sigomezsh

How restaurants are bringing tech to the table in 2021 | Restaurant Dive - 1 views

www.restaurantdive.com/...594124

Restaurant COVID Tech Contactless

shared by sigomezsh on 17 May 21 - No Cached
  • Sit-down restaurants have traditionally abstained from digital innovations and other kinds of consumer-facing technology out of fear that these changes could cheapen the diner’s experience and undercut their value proposition
  • One-hundred percent of foodservice operators reported in a December Panasonic survey that the pandemic has intensified their sense of urgency to adopt transformational technology, and respondents are implementing tech that prioritizes safety and self-service in response.
  • This prioritization seems to directly reflect diner sentiment, with 21% of consumers planning to dine inside a restaurant reporting that contactless payment options would factor into their restaurant choice. This is especially true for younger consumers: 29% of Gen Z diners said contactless payment solutions would influence where they eat compared to 24% of millennials and 18% of Gen X consumers. 
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  • Fifty percent of full-service restaurant operators said they have added digital menu access via QR codes since March 2020, according to NRA’s 2021 State of the Industry Report. But it hasn’t become a point of differentiation in the mind of the consumer — only 1 in 5 diners said the option of accessing a restaurant’s menu through their phone or a QR code would make them more likely to choose one restaurant over another in the next few months. 
  • "People were less inclined to look up drinks, cocktails and wine through the QR code, so more often than not we would drop the beverage menu with each guest [that featured] a QR code for the food menu, and if they wanted a [physical] food menu it was available upon request."
  • The functionality of an NFC tag or a QR code on a table brings so much digital transformation opportunity that maybe the aesthetic that used to be a primary concern is now a secondary concern."
  • among diners who plan to eat inside a dining room or fast food concept in the next few months, 64% say they would sit in the section that offers traditional table service
  • Allowing diners to order and pay at their tables without a waiter, however, could have a material impact on sales and diner satisfaction, he said, because it takes pressure off restaurant employees and diners when the dining room is very busy.
  • There was a stat we were able to generate that paying on your own device rather than waiting for a server to drop off the check actually saves 21 minutes of table time on average across our network… and that’s great for a restaurant because they have the ability to increase their revenue per hour per seat,
  • Digital integration at the table also primes diners to become more loyal customers and gives restaurants greater customer ownership in and outside of the restaurant
  • I can automatically redeem my offers and my coupons from a loyalty program. And from a digital transformation transformation perspective, I'm now a user within that restaurant's ecosystem," May said. "So that means online I can be provided offers that are tailored and personalized to what I had [during] the meal at the restaurant."
  • Some experts believe that air technology within restaurants could eventually become featured design elements as well.
  • According to NRA data, 85% of adults believe going out to a restaurant with family or friends is a better use for down time than cooking at home, and 67% of consumers surveyed between Dec. 4-6 reported they aren’t using restaurants as much as they’d like. 
  • sigomezsh on 17 May 21
     
    This article talks about how we have seen technology in restaurants change in the past year as well as what to expect moving forward. Restaurants have begun to see how new technologies like contactless pay are allowing them to expedite services and benefiting their businesses. It also discusses how even though things like QRs have become more common they won't replace aspects of service experience that are crucial to hospitality.
Xueling Wang

QR Codes: Best New Marketing Technology! | Restaurant Promotions | Restaurant Promotions - 0 views

www.restaurant-promotions.com/...qr-codes

emarketing restaurant technology

shared by Xueling Wang on 03 Apr 13 - No Cached
  • Xueling Wang on 03 Apr 13
     
    With the widespread of smartphone,  QR standing for Quick Response becomes a more and more popular emarketing tool. There are several characteristics making these code different from other barcode: Take customers to a website for more information Play a video Deliver a special, personalized message or offer Present a sign-up form for a loyalty club The restaurant owners can make use of this QR code to communicate with their customers and keep them coming back.
laura kaczkowski

Uniform Marketing New Restaurant Technology of the Future - 0 views

www.qsrmagazine.com/...ould-your-crew-wear-mobile-ads

shared by laura kaczkowski on 09 Nov 12 - No Cached
  • When Superior Uniform Group (sug) began manufacturing uniforms in 1920, chances are no one in the company ever thought it would launch a media division more than nine decades later.
  • Through a licensing agreement with Eyelevel Interactive, the division offers advertising panels with mobile action codes that can attach to uniforms with Velcro. Customers can scan the mobile action codes, or MACs (similar to the QR codes that many quick serves are including with marketing materials) with their smartphones using popular apps like Microsoft Tag, Android’s ZXing, and various iPhone apps.
  • “What we’re doing is taking the uniform, which is [traditionally] a utilitarian item used to identify employees, and turning it into a flexible and effective point-of-purchase advertising system,” says SUG CEO Michael Benstock.
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  • Of course, the interaction encouraged by such a uniform amounts to more than just looking. Customers would have to wave their phones in the vicinity of an employee’s uniform (in many cases, the employee’s back) to scan the MAC. It’s safe to assume a few customers and employees might find this kind of interaction a little uncomfortable, but de Mattei says none of the brands he is negotiating with have raised serious concerns.
  • McDonald’s would not confirm to QSR whether it is working with SUG or planning to roll out interactive uniforms. Subway spokesman Les Winograd says the company believes the concept of interactive uniforms has “merit,” but “they are not something we are actively looking at right now.” Chipotle spokesman Chris Arnold says the Denver-based chain isn’t exploring the option, either. It remains to be seen whether interactive uniforms make sense for quick-serve restaurants. The glaring concern is an obvious one: crewmembers strive to serve their menu items quickly, and having customers scanning employee uniforms may slow down service
  • “My overall opinion of QR codes is really favorable,” he says. “I’m completely convinced that they are very powerful in what they can do for a brand. It’s a big opportunity, but I wonder if uniforms are the place where we’ll see this pop in [quick service].”
  • laura kaczkowski on 09 Nov 12
     
    In the article "Would Your Crew Wear Mobile Apps?" it talks about a new way of advertising through uniforms. On the back of a crew members uniform there is a QR code and the customer just has to scan the code it shows them coupons and deals the restaurant is promoting. I feel that this way of advertising is easy and fun; people love using technology and what better way to incorporate it then by using your Smartphone! In the article they asked different fast food restaurants if they would use this product and although they thought it was a good idea they felt that it would be taking away from a fast paced environment. In the article it states that traditional media is not what it use to be, ""There are billions of dollars being spent on it, and [traditional ads] are driving consumers to the stores, but at that point consumers still don't know what they're going to buy." Overall, I feel that this product would bring in a lot of customers and it's a great way to advertise things on the menu, I'm all for this idea!
Michaela Gave

Digital Gifting Is Trending in the Hospitality Industry - 0 views

www.hospitalityupgrade.com/...n-the-Hospitality-Industry.asp

gifting trending hospitality industry

shared by Michaela Gave on 29 Aug 13 - No Cached
  • Mercator further projects the 2013 holiday volume of digital gifting will exceed $1 billion
  • Some related consumer m-commerce facts include: 59 percent are interested in using mobile as a form of payment 50 percent of U.S. consumers shop with mobile devices 61 percent are interested in checking balances 59 percent are interested in organizing and tracking gift cards and loyalty via mobile 76 percent want an alternative to carrying everything in their wallets 12 percent of mobile U.S. subscribers who receive a text message (SMS) advertisement  tend to respond quickly; practitioners claim that offers sent via SMS convert 10 times to 20 times higher than either email or direct mail deals.
  • Michaela Gave on 29 Aug 13
     
    Summary: The variety of gifting options has grown from a simple plastic gift card to virtual cards delivered by email, text, debit/credit cards and more. The prediction for 2013 will exceed a billion dollars of digital gifting for the holiday season and continue to grow. Digital gift cards have made giving easy due to the convenience of redemption. Paper coupons have proven to be successful to draw in consumer activity, but the digital revolution in virtual gifting is expected to explode as people are so connected to their mobile devices. Even with the convenience and growing popularity of digital gifting comes barriers and security issues. Such issues include personal banking security and privacy. Some small to midsize businesses may not be able to participate in digital gifting due to cost barriers or lack of technology. Due to electronic process, paper receipts will be obsolete. Computers aren't perfect so how does one resolve dollar discrepancies. One benefit of virtual giving is the bar codes/QR codes. Companies are able to collect and retain additional information of givers and receivers by scanning the bar code/QR Code. Often people are reluctant to provide contact information, but in this case they aren't being asked, they have no choice. This is a benefit to the companies because they can make other promotional offers to engage and possibly retain both parties, thereby increasing sales. There are a variety of methods of virtual gifting and redemption. One example is Giftly. Giftly adds the value of the gift to the recipient's credit or debit card which can be used anywhere. This is super convenient for many people and they are able to choose whatever they wish rather than receive a gift chosen for them. This is certainly the digital age version of sending a check via mail to a loved one. Other corporate examples that have impacted the transition from plastic gift cards to virtual gifting are Burger King, Dunkin Donuts, Applebee's and Starbu
asanc036

7 restaurant technology trends to watch in 2022 - 2 views

hospitalityinsights.ehl.edu/restaurant-technology-trends

restaurant technology trends

shared by asanc036 on 30 Aug 21 - No Cached
  • Many restaurants have turned to tech in the last couple of years, even if reluctantly, to adapt to a new reality.
  • 1. Online ordering systems and delivery apps
  • he food delivery market is now worth more than $150 billion globally, which has more than tripled since 2017 largely attributed to the pandemic, according to statistics from McKinsey.
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  • 2. Contactless payment
  • It’s estimated that contactless payments will triple from $2 trillion to $6 trillion worldwide by 2024, and having such options are reportedly extremely important for 34% of customers.
  • 3. Online table reservation system
  • initiative Experiences
  • OpenTable is offering
  • unique culinary events and dining experiences
  • Ramen Nights in celebrity chef Hugh Acheson’s dining room, a ‘side-dish’ of line dancing lessons or a fixed-price tasting menu,
  • 4. Digital kitchen ‘boards’
  • Kitchen Display Systems (KDS) are a digital menu board for kitchen staff
  • Directly linked to the restaurant’s point-of-sale (POS) system, the screen displays orders automatically according to priority and flagging any special dietary requests.
  • racking meal delivery times and monitoring inventory to signal when a product is out of stock,
  • 5. Automated inventory management software
  • tracking food and beverage stocks, anticipating quantities and even scheduling reorders
  • implementation of such software
  • reduce food wastage, which is reportedly costing the hospitality industry $100 billion annually.
  • (AI) technology, companies like Kitro
  • cut food waste and costs
  • platforms like Too Good to Go also save restaurants from wasting their food surplus
  • 6. QR codes
  • QR codes
  • allows customers to access online menus, order and pay – without contact –
  • 7. Air purification technology
  • bipolar ionization
  • purifies the air and surfaces in indoor spaces by neutralizing contaminants
  • systems which make use of ultraviolet light
  • f both air and surface sanitization
  • dnune013 on 30 Aug 21
     
    "Technology and innovation are what have helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era" "Third-party food delivery apps like UberEats, Foodpanda, or Door Dash will continue to be an important solution for those not able to offer in-house ordering and delivery services" "Contactless technology is going mainstream, and it's not just about placing an order online, but also about paying with a smartphone, smartwatch or smartcard via an app or touchless device" "technology-enabled reservation systems, restaurants can manage seating, waitlists, customer loyalty and dining preferences as well as collect vital client data be it for contact tracing or market insights" "Kitchen Display Systems (KDS) are a digital menu board for kitchen staff helping restaurants streamline back-of-house operations" "companies like Winnow are helping restaurant owners and managers cut food waste and costs and run their businesses more efficiently and sustainably" "auto-scanning barcodes with smartphone cameras on posters, tables, coasters, doors or websites allows customers to access online menus, order and pay - without contact" "air purification technologies to promote 'clean air'" https://diigo.com/0lmspn
  • dnune013 on 30 Aug 21
     
    Some of these technologies such as food delivery services, and conctactless payments I have grown used to as a consumer. However, technology like KDS to improve the back of house operations or air purification technologies are more behind the scenes type of technologies that I have not given much thought so I found this article interesting.
  • asanc036 on 27 Aug 22
     
    Many restaurants are adapting to a new reality. Some of the digital trends to watch in 2022 are as follows: 1. Online ordering systems and delivery apps - Food delivery market worth more than $150 billion globally. 2. Contactless payment estimated to triple from $2 trillion to $6 trillion by 2024. 3. Online table reservation system such as Open table Experiences initiative offering unique culinary events and dinner experiences. 4. Digital kitchen boards such as KDS, a digital menu board for kitchen staff linked to the restaurant's POI which displays orders automatically and efficiently. 5. Automated inventory management software tracking food and beverage stocks, anticipating quantities and scheduling reorders. 6. QR codes that allow customers to access menus online, order and pay. 7. Air purification technology like bipolar ionization and ultraviolet light.
danakissane01

How contactless technology is defining the customer experience post-COVID-19 - 0 views

www.futuretravelexperience.com/...nd-to-end-passenger-experience

technology customer experience hospitality Software tech travel mobile solution business

shared by danakissane01 on 06 Mar 21 - No Cached
  • Contactless technologies have proven to be a game-changer for the air transport industry and beyond in recent months.
  • touchless technology remains a high investment priority between now and 2023.
  • Amazon and Disney have implemented in order to minimise the spread of viruses and reduce the interaction between passengers and staff – ranging from contactless check-in and security processes, to ‘Zero-Touch’ IFE and contactless food & beverage pre-ordering.
  • ...8 more annotations...
  • in April Etihad became the first airline to trial new contactless self-service technologies, which can estimate a passenger’s vital signs, to allow for touchless health screenings at airport kiosks and bag drops.
  • AirAsia also quickly followed suit and in May the airline introduced several contactless procedures for essential travel including contactless kiosks, Passenger Reconciliation System (PRS), contactless payments at the airport, as well as enhanced features on its mobile app to help ensure a smooth and safe travel experience.
  • Biometrics technology also has a major part to play in creating a touchless travel experience. The implementation of the technology in the aviation industry has been well underway in the past few years, but its potential to facilitate a more contactless travel experience has accelerated the adoption even further in the wake of the COVID-19 pandemic.
  •  Southwest Airlines, for instance, launched a series of improvements across its Inflight Entertainment Portal, which allows customers to stream inflight content without having to download an app before they board.
  • Qatar Airways announced plans to offer passengers touchless technology for its Oryx One inflight entertainment system (IFE) across its A350 fleet. The Zero-Touch technology, introduced in partnership with the Thales AVANT IFE system, will enable passengers to pair their personal electronic devices (PEDs) with their seat-back IFE screen by connecting to ‘Oryxcomms’ Wi-Fi and simply scanning a QR code displayed on the screen. They can then use their PEDs to navigate and enjoy more than 4,000 options on offer through the airline’s Oryx One IFE system.
  • in Europe, Schiphol Airport launched a pilot which allows passengers to pre-order food and drinks at Schiphol’s food & beverage outlets after security control. Passengers can now scan a QR code from one of the physical banners or media screens located at and after the airport security check. The QR code will allow them to place their order, pay online and choose a time to pick up their order after going through security.
  • The MagicBands let customers do everything seamlessly – from unlocking their Disney Resort hotel room doors and entering the theme parks, to making food and merchandise purchases. Since the COVID-19 pandemic hit, Disney has brought even more contactless engagement, by using signage with QR codes throughout the park to encourage guests to use features on the park’s mobile app.
  • Disney has also highlighted that last year food and mobile order utilisation skyrocketed from 9% to 84%, and nearly 90% of all payments are now cashless. The company is also implementing contactless security screening using artificial intelligence at its theme parks and Disney Springs centre.
  • danakissane01 on 06 Mar 21
     
    This article explains how due to Covid-19 more and more companies for developing and investing in contactless technology for customer experience.
artandmer

The augmented reality game is afoot at Moxy Hotels: Travel Weekly Asia - 1 views

www.travelweekly-asia.com/...s-augmented-reality-experience

augmented reality game hotels travel asia Technology mobile hospitality

shared by artandmer on 16 Jul 22 - No Cached
  • The hospitality brand under Marriott Bonvoy’s portfolio has introduced an augmented reality experience for guests staying between 12 July to 31 December.
  • this experience starts off prior to guests even arriving at the hotel. Guests will be invited to scan a QR code with their mobile phones where a digital platform will launch for them to customise the skin tone, hairstyle, facial features, clothes and even accessories for their own avatar.
  • The “live in the moment” concept
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  • They can then scan a QR code at the bar to view holographic projections and take photos with their life-sized avatars as they sip their cocktails.
  • At the hotel’s 24-hour gym, guests can also launch their avatar which will take on the role as a workout buddy and task guests with fitness challenges. At Moxy’s round-the-clock Grab & Go self-service area that offers a range of snacks and beverages for guests to choose from, they can also unlock a challenge by taking a photo with their avatar and hashtagging #moxyuniverse. There’s another challenge to be unlocked in the guest room itself.
  • artandmer on 16 Jul 22
     
    AR is closer than you think! The Marriott Moxy brand is launching a limited-time AR experience at select hotels. QR codes, avatars, and holographs!
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

www.ezeeoptimus.com/...mity-marketing-for-restaurants

restaurants proximity hospitality

shared by armanyleblanc767 on 08 Jul 22 - No Cached
  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  • tvill22 on 08 Jul 22
     
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  • akopp008 on 25 Jul 22
     
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

purple.ai/...g-strategies-and-how-they-work

shared by ahyla001 on 06 Feb 23 - No Cached
  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
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  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  • ahyla001 on 06 Feb 23
     
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
Kristine Metka

Adding QR Codes to Your School Yearbook - 0 views

www.squidoo.com/yearbookqrcodes

shared by Kristine Metka on 27 May 12 - No Cached
  • Kristine Metka on 27 May 12
     
    This weekend my mom told me about how my brother's high school is moving towards a digital yearbook. I was shocked at first and then amazed! She easily sent me a barcode via email and then I downloaded the "shopper" app and watched my brother's yearbook on my phone. I thought it was very cool and a smart way to save money on yearbooks. Not only could it reduce the amount of pages in the yearbook but it can also enhance the amount of pictures to remember memories. While I was watching the "homecoming clip" of pictures there was probably 300 or more photos on the video for one barcode! Adding QR codes (QR stands for Quick Response) to school or college yearbooks, or annuals, to enhance or expand content just makes sense. The printed page by its very nature is very limiting. QR codes, a type of 2- D barcode, can be included by yearbook ad...
claudecole

Burger King Tests Touchless Restaurant Design in Miami | Miami New Times - 0 views

www.miaminewtimes.com/...urant-design-in-miami-11689689

burger king restaurant design miami hospitality software tech

shared by claudecole on 07 Sep 22 - No Cached
amdelgad liked it
  • The coronavirus pandemic has compelled restaurants to change everything from interior design to menu options in order to keep up with safety requirements and consumer demand.
  • prepares the fast-food chain for our "New Normal." With more people demanding outdoor dining and contactless transactions,
  • we have plans to pilot one of these restaurants in Miami in 2021
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  • such as online ordering and curbside pickup
  • digital menu boards
  • drive-in area where guests can park under solar-powered canopies and order via the BK app by scanning a QR code. Food will be delivered directly to the car.
  • offer curbside delivery for orders placed in advance through the app.
  • coded pick-up lockers will be available for customers who prefer to pick up pre-ordered food.
  • claudecole on 07 Sep 22
     
    This article details the technological innovation that Burger King began in order to adapt to the changing food service climate during the covid 19 pandemic. The article also talks about how Burger King is utilizing unattended POS systems as well as contactless QR code systems to add to the ordering experience and make guests feel safe at their operation. The article details that at the time, these technological innovations were somewhat of an experimental trial, however now it is much more of the norm.
Sophia Yam

Shangri-La Launches Mobile Application for iPhone - 0 views

www.shangri-la.com/...-mobile-application-for-iphone

shared by Sophia Yam on 14 Jun 13 - No Cached
  • new app will not only encompass all the features of the website's functions, but it will now provide easy access and booking for Shangri-La's 72 hotels and resorts at one's fingertips, anywhere in the world.
  •  Explore, book, view and edit room reservations at over 70 Shangri-La, Traders and Kerry hotels and resorts• Join Golden Circle quickly with just a few taps• Check Golden Circle Award Points balance and manage the membership account• Redeem points for complimentary stays plus dining and CHI, The Spa vouchers• Get travel tips, read and share travel stories with Golden Circle members• Integrate with popular social media platforms• Connect to the nearest international toll-free numbers for 24/7 customer support using location-based GPS technology• Retrieve offers and stories at Shangri-La hotels with the built-in QR code scanner
  • allows guests to search and book real-time reservations at all Shangri-La hotel locations, view all special promotions and receive location-based offers at specific hotels with GPS technology, and manage their Golden Circle loyalty programme membership account efficiently
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  • Plans are already underway for the second phase of this versatile mobile app that will be launched in the first quarter of 2013 to develop the following additional features that would include more hotel-centric features:• Retrieve room text and voice messages• Set up and cancel a wake-up call• Folio review and express check-out• Make a turndown request• Luggage service request• Individual hotel directory• In-room dining menu and order• Table reservations at different restaurants• Local weather• Airline arrival and departure flight status
  • users who download the app and share their travel stories in "Your Circle" – the segment dedicated to personalised feature contributions within the programme's travel site "Inner Circle" - will have the opportunity to win one of the 20 luxurious vacations, each of which is a three-night stay in an Executive Suite at any Shangri-La hotel or resort of their choice.
  • Sophia Yam on 14 Jun 13
     
    Just last year Shangri-La have launched a mobile application for its diverse guests to make reservation on their smart phone. The application is  available in Ipad and android phone. Guest can view special promotion and their membership points (Golden Circle). Guests can redeem their points to book complimentary nights for their next stay. In addition, the applications will have built in QR code scanner.  Shangri-La plans to add features in the first quarter of 2013, that include room text, voice message, special requests, local weathers and to set up wake up calls. User that download the application can also share stories about their stay in "Your Circle". 
asant318

Coca-Cola, Bluetooth let you make personalized drinks - 0 views

www.usatoday.com/...607958002

shared by asant318 on 20 May 18 - No Cached
  • smartphone
  • new fountain drink machine this weekend that lets you use Bluetooth technology to prepare your drink precisely the way you want it
  • advantage in the hyper-competitive beverage market.
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  • order exact percentages
  • remember your preference
  • customize their creations
  • long-lasting relationships
  • requent and larger purchases
  • not yet activated, features
  • customized drinks using QR codes
  • cumbersome
  • gain insight into what consumers want
  • asant318 on 20 May 18
     
    This weekend at the National Restaurant Association conference Coca-Cola has unveiled a Bluetooth enabled fountain drink machine. The beverage market is highly competitive and Coke thinks that Smartphone ordering could give them an advantage. The previous version of this machine which is installed in 50,000 locations used an app and QR codes for ordering. The new Freestyle 9100 relies on Bluetooth and has other capabilities that are not yet activated including a microphone for voice ordering. This machine will allow guests to customize their beverages and is expected to build more meaningful customer relationships between them and the brand. A stronger relationship could lead to more purchases. Coca-cola will also gain valuable insight on their consumers drinking habits, the original iteration of the machine reported a popular combination of sprite and cherry soda, Coke has now introduced this mix in packaged form. I think that this technology has so far proven that it brings Coke closer to their consumers and simplifying the use process by going from an app to Bluetooth will only make it more accessible to consumers.
anonymous

See How This Startup Created a Contactless Activation | BizBash - 1 views

www.bizbash.com/...eated-a-contactless-activation

shared by anonymous on 10 Jun 21 - No Cached
  • over 1,500 New Yorkers took to the streets for a “gift hunt” hosted by mobile shopping assistant nate.
  • The one-day event featured activities, photo ops and treasures disguised as QR codes, ranging in value from $25 to $250 from brands such as Public, ManiMe, 305 Fitness and Frank Body. The participant who collected the most points won a grand prize of $10,000.
  • the activation also aimed to support small businesses by attracting foot traffic to their physical locations, some of which were hit hard by the pandemic.
  • anonymous on 10 Jun 21
     
    This gift hunt utilized a mobile shopping assistant app, Nate, to engage customers with various brands. Using location based marketing through QR codes, players found brands and then received information or promotions about the brand.
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