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This article talks about the importance of having happy employees and having the technology available to them to make their lives a little easier so that they are better equipped to make sure the guests are happy too!

In order to stay competitive in an industry as tough as hospitality, it is now as important as ever for hotels to accomplish an important goal: improve guest experience by making customers feel valued. The key to this is creating a personalized experience for each individual. One way to go about this is to learn more about customers by offering coupons, discounts, and other promotional material based on preference. Geofencing and proximity marketing are designed to encourage repeat visits and customer loyalty. What we are trying to reach is the situation of "The customer is happy because he or she received a personal invitation to the bar with a free drink coupon." and "The hotel bar manager is happy because he or she potentially received an interested patron who will most likely spend more money." Geofencing with proximity marketing is the solution to providing relevant content to consumers quickly, easily and cost-effectively.

This article give us two main method to in increase hotel marketing performance, one is improving customer experience another one is increase local customer foot traffic. The important things in mraket competition is attract customers.

Hilton has decided to recycle their mattresses in hopes of reducing their waste. Planning to recycle 85% of their mattresses and box springs after purchasing over 50,000 mattresses in just the US alone. Working with DH Hospitality who provides services such as recycling will recycle the mattresses, box springs into tools, construction materials, flooring, oil filters and carpet padding. LightStay is the companies tracking system which will track the process of its donations. Hilton reached their five year goal to reduce their waste by 20% which turned out to be two years ahead of schedule. LightStay is the company's tracking system which tracks their donations to Good360. When I first read this article I thought I was going to read something about Hilton's products going overseas like we watched on 60 minutes. I'm happy to see these mattresses aren't going overseas to harm people. I recently just bought a new mattress and the company that picked up my old mattress and they were going to recycle it. After watching the 60 Minutes I will always inquire about such recycling. I was told they clean the old mattresses and donate them to families in need and shelters. After watching the video clip I wish I would have asked further questions about the donations to be sure. As a consumer I would like to hear more businesses talk about the different programs they offer to go green and recycle. As someone in the multi-family housing industry I think recycling and going green is an area we need to focus on. As a Hilton Diamond Member I'm happy to see the Hilton is trying to go green. This article was from 2012, so I'm looking forward to see what they will be doing in the future.

Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly  demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But  it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.

Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications. If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel. It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.

Creative and a bit scary application of existing technologies. Much like Facebook Messenger, when do we cross the line between convenience and forfeiture of privacy? As part of the industry, the responsibility falls to us to manage the line in favor of our guests. They will know when it has become too much, and we will know very soon after when business evaporates. Provide friendly, targeted service without being too invasive. Remembering orders and having them ready on time is fine. Sending a pop-up message every time the guest passes by in a cab may be a bit much. Consider how many Starbucks messages you could receive in any major metropolitan area. Without proper care, we could be giving a whole new meaning to the word Spam.

This article brings up some great points on building your Brand on a mobile App. As a whole, we are attached to our cell phones and using apps for everything. Creating a Brand for your Mobile App is a must have in our industry and it is the direction most hotels, cruise ships, and resorts are taking when you are on property/ship. Personalization and Onboarding is important to the user as they want to be able view their interests/preferences/needs. By providing a personalized experience (interactive maps, videos, etc.) via App we hope to provide the most positive guest experience. As the article states, providing a positive user experience creates happy users which results in Brand loyalty. The end result is always to capture repeat business and Brand loyalty.

Voice translation technology will enable international travelers to receive voice-automated professional hospitality in real time when they travel.

Four key elements to successfully planning an event in the hospitality industry include but aren't limited to: Client Satisfaction - The event should follow through as planned between the planner and client. Anything that goes wrong should be fixed in a timely manner where the client won't notice. A successful event leads to client loyalty most of the times so they'll book with you again. Profitability - Ensure each event doesn't result in a loss Guest Experience - What the guests experience will ultimately determine how the client's satisfaction of the event will be by the end of the night. A guest's experience will be based off of service and quality. The quality of the chairs, the plates even right down to the utensils they're eating from, the music, the drinks, and most importantly, the food. Happy guest = happy client Perceived Value - Adding a special touch to an itinerary that the client wasn't expecting makes all the difference

This article outlines several factors to focus on in order to host a successful event in the hospitality industry, including customer satisfaction, guest experience, profitability and perceived value. Among them, customer satisfaction is the primary factor that needs attention, and improving customer satisfaction will get more business opportunities. In addition, meeting customers' needs and solving customers' problems can give customers an unforgettable experience, which is also conducive to the success of the event. As an operator, you must also consider profit. Profits come from customers. If you can improve the perceived value of customers, it is a memorable experience for customers, improve customer satisfaction, and profitability comes naturally.

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This article introduced the importance of HRIS. Having HRIS in the hotel could aid the human resource team to become more organized and practice being practical in the workplace. Since this converts all the information digitally, the use of paper will definitely decrease. Having this kind of attitude towards employees will make them feel confident and secure. This in turn makes them more productive and will become happy at work. By having a clearer view of what is presently happening in the hotel, top management can also predict what could happen in the future. Some HR-related expenses that can be monitored through this system are the training costs of newly-hired employees, and the benefits given to the employees and their reported dependents. In addition, attendance can also be monitored here. Since being frequently absent or tardy could decrease the company's productivity, it is important that the hotel have a system where in top management can easily observe if there is an abuse of the company's system.

Point of sales systems have been increasing popular in all retail and service industries. POS systems help companies integrate their accounting systems, track inventory, cut operating costs and more, while keeping all their company information in one place. Having a dated system in place could potentially cause frustration with the stores customers. Having an older system or cash register in place could cause long lines and inaccurate register transactions like it did for Golden Spoon Frozen Yogurt. Before using a POS system it would take even the most experienced worker 2 minutes or more to process a credit card, now it take 20 seconds. This keeps the lines shorter and the customers happy. There are issues that still arise from POS systems, for example security. One retail store based out of New York City had issues with people hacking into their DSL routers and accessing 3 months of credit card information. This company didn't seem to have any real security in place as far as accessing the system, as all employees used the same password to log in. The company used password policies and tougher procedures with credit cards to beef up security. Another company, also based out of NYC, has seen a faster and easier way to control inventory through the use to POS systems. This system can tell the managers what needs to be repurchased if an item is popular, or what's still sitting on the shelves and not being sold. This helps controls losses at the end of the season with less merchandise needed to be sold at discounted prices. Whether it's a hotel, retail store, or restaurant, POS systems help organize a company's most important and valuable information.

About a decade ago, the hotel industry was concentrating much of its effort on luring people who are now mostly in their 50s and 60s. The changes involved higher-quality beds, brighter lighting and bigger work spaces. And those travelers were loyal to brands that offered reliable, comfortable services. Many of these Generation Y travelers in the 20's and 30's are engaged in planning major events such as scheduling nightly social events, like happy hours and free wine tastings. Event management and planning is critical to every hospitality organization especially to our millennial travelers and business travelers.

As close to home as this hits, with a security breach at my hotel recently, I'm happy to see that companies are upgrading their systems. The Black Hat cyber security conference in Vegas had a hacker present how easy it was to gain access into a hotel room. He had less than $50 in equipment that he used to infiltrate the locks on the hotel doors. In response to this, Onity, the company whose locks were tested, came out with a plan for a "two-tier" security upgrade. This makes me feel a little bit better but at the same time, it seems like hotels aren't being proactive about protecting their customers, so maybe more hotels needs to be exploited.

I don't see this how it make anyone feel a little better, all the company is doing is giving price discounts and tightening up some locks, make it harder to pick apart. The problem is the avg their or experienced theif can take a part a lock in minuets if not seconds. Chances are you wouldn't even hear it if you were asleep, on the phone, watching TV. The system isn't very good if it can be hacked with up to 50$ of equipment

Event planners has to negotiate with hotel sales to lower some of the expenses.  This article speaks of ways to save money which is by hosting most of your  events at the same property throughout the years; this will get clients to  return. Hotel sales manager should discount guest rooms offer because they offer  great profit margin than any other event service. Sales planners should compare  prices and try to secure the best price.  It's best to try and negotiate food  and beverage requirements because hotel managers and event planners will always  try to keep their guests happy. Negotiate the audio and visual expense by asking  for discounts and expenses to be waived if possible. Also be flexible on time,  space and dates. 

I used Maestro in my first position in the hospitality industry as a front desk agent in a Boutique Hotel. We also used Micros for the POS system for the in-house restaurant but they were two separate entities at the time. I am happy to see the advancements that have been made to this now highly efficient system. After reading this article and doing some research on Maestro's website I feel Maestro outshines its competitors by providing excellent 'Diamond Plus' service to its clients. Compared to the Webrezpro system that I just analyzed for our Discussion assignment, Maestro provides several free tools and resources twenty-four hours a day, seven days a week. An impressively North American based Help Desk is available 24/7 to ensure smooth operations of the system and optimal staff training. In addition Maestro provides install, staff training, transition assistance, refresher training, online tutorials, webinars, productivity audits, upgrades, enhancements and much more. Maestro management strategies collaborates with Hotel Executives and staff to increase performance, deliver high quality guest services and increase profits. Their professional team also addresses issues such as under-utilization of the system and ways to get the most value for your investment. Since Maestro supports platform and database independence updates occur instantaneously. To help Hotels save time, increase efficiency and have higher levels of staff productivity Maestro is the chosen tool for the job. Maestro clearly puts their clients' needs first and is therefore trusted by several Hotels worldwide.

Maestro appears to be a good product based on the article. I would say though that both this and webrezpro do have some similarities of operating on cloud computing. The key is that depending on cost and application a company may choose what works best for them.

"Stop, look and listen before investing in hotel tech"

This article first reviewed the technology revolution in hotels. From the telephone, TVs, to today's mini bars and electronic door locks. Why hotels install more and more technology into guestrooms? Because the hotels believe the guest wants it, needs it, and it's become a way to stay competitive. However, the high technology gives brings them competitive advantages and also provides convenience for the guests, at the same time, it also carries a high cost with it. How to select the best technology and how to make best use of the technology? The author suggested the hotels should Stop, Look and Listen before investing in hotel technology. First, the hotels should justify the reasons to set the expensive devices. How to make sure the devices is useful and worth that much money? The hoteliers need to see whether the guests really want and need the technology. Consider very carefully the kind of tech you are deploying. Is it because you feel threatened by what your competitors are doing? Remember they may be on the wrong track. It is important for hotels to understand what the guests really want and need and before investing the new technology, the hotels need to stop, look and listen.

When it comes to investing in technology in hotels, a better approach might be to simplify. In a day and age when most people carry around all their technology needs in their pockets (Cellphones, Tablets, Laptops, etc.) There may not be a need to invest so heavily in gizmos to attract customers and keep them happy. We may want to consider that all the guest wants is to be connected, so offering a super fast, reliable and suitably priced internet access is all the technology they really need. Investing in every new technology, with short lifespans, can end up making a real dent in your ROI.

This article talks about the nexus reservations software and how it makes the lives of hotel managers much easier. Some of the things mentioned within the article are that the system is a quick and simple way to make reservations, saving the hotel manager time and money. Another great thing that this system is able to do is keep in touch with people that have already stayed at your establishment. Nexus reservations has the function of emailing previous clients and keeping in contact with them by sending birthday wishes or letting them know about upcoming events. Another important aspect of this article is that it talks about the company service that Nexus provides. Reservation Nexus is 100% web based and can be accessed at work, at home and on vacation. There are no additional costs for having it on more than one computer in your business. There is no software to install so there is no limit to its potential. It removes the headache of dealing with updates and the fear of possibly becoming obsolete. Reservation Nexus is a living system, with new innovations every quarter. With Reservation Nexus , you avoid having to buy a new software version every couple of year

It is knowledgeable why retailers would be skeptical over self-services in grocery stores, which include lack of floor space, the ability to lower labor cost, and the concerns of consumer acceptance and usage, but this has changed with the future of technology. The permutation of self-checkout technology now gives the retailer opportunities to reduce labor intendment, and it also orchestrates the front-end operations to offer state of the art customer service to the consumer Self- checkout allows retailers to save space and it easily fits into the store's existing layout. Five self-serve lanes can accommodate the floor space of only two conventional lanes. Cash balancing and reporting for each station remains the same as it was before the device was installed.

I cannot imagine the human factor completely disappearing in stores. I have three young children and I cannot go through teh self check-out if I have more than a couple of items. There will always be those people who need the extra help. I do enjoy self check-out lines, so hopefully there will be a balance of machine and man in the stores.

after the invention of the first POS system of 1974 and the self- check out counters of 1992 researchers projecting 430,000 of self check out counters to be opened by 2014.  The benefit of the Self Check out counters is very tempting for the owners.  Article mentions that some customers are still not too happy with the self check out counters, because of possible bad experience in the past.  Managers are delaying the installation of the automated check outs, because of the scare of the theft, but it's proven that theft is not as issue because usually losses occur from the cashier's negligence.  Article provides some of the proves that self check out counter , can help customers to lose weight, and check out faster, and provides extra privacy. 

For this Green Choice program which is skipping maid service, in my opinion, it depends, For the pros, I think it is good because it can save time, money, labor, and housekeeping products. Hotels don't need to recruit a lot of housekeepers to clean rooms, thus, they save the salary of housekeepers, training time, and the wasted bath products. For the cons, I think hotel rooms will become more and more dirty day by day, which also decrease the age of a hotel. But anyway, the pros of this green choice program is more than cons of that, I think it is a great going green action actually.

How about finding a happy medium to this dilema. Perhaps Hotels can still offer housekeeping but give patrons the option of particpating in the going green program; by providing them with an incentive if they can go with out their sheets and towels being washed. This would save water, time, labor, and staff in the laundry department, while still giving guest a clean and happy room.

The reason for my choice is to show that GDS is still preferred in this age. No matter what evolution takes place with direct booking, GDS would never fade away. It is proven that via GDS, the occupancy in hotels are greater than direct booking, once again due to the fact that people have used this before and are comfortable with it and will not want to change.

Hotel booking transactions have increased by 8.8% since April which is the highest year increase through GDS since August 2011 setting a new record. Previously January lead with the strongest growth at 7.9% over 2012. Bookings are primarily business travel and have helped set an increase of 4% with rates .1% ahead of last years. When reported in 2011 it was said that the hotel industry is heavily influenced by the economy verses today reporting positive economic indicators which is definitely welcoming business and leisure travelers to book their travel plans using GDS. Not only did business travel increase so did leisure travel increasing by 6.2% from April 2012. This year in April growth reached its highest growth pace thus far at 5.4% with an increase in rates by 1.2%. Seems like people can always find money in their budget to travel. For the "condition" of the economy I am happy to see that leisure travel is still increasing and people are still using GDS to book. As we discussed in our discussion board, GDS should continue to be used. It is obviously growing and people have not stopped using it. All ages are using GDS and are finding it to work for them. As far as business travel, my company requires us to use our online travel agent even when booking through Expedia or another site is cheaper. They say it's the way they track our expenses for the year. I think businesses have started hiring less people and are requiring their employees to work remotely and then travel when needed. This could be where some of the increase in business travel is coming from.

So, for the consumers that are used to booking their vacations by themselves, I don't think this article applies to you. For the ones that are trying to save money by not going through a travel agent, I think thesis the article for you. A study conducted by AH&LA shows early signs that almost 2.5 million bookings for hotel properties made online through "fake websites" are being accounted for. This is a huge security issue. Consumers are booking their travel thinking that they are getting certain room types, ample amenities, amazing discounts, and good deals, but turns out they are just getting scammed. Other then not making the clients happy, this also hurts the reputation of the hotel property because when things don't go our way or something happens, we tend to blame the property. And in today's society, most take to the internet to voice their opinions in addition to speaking with the hotel; and bad word-of-mouth is the last thing our industry needs. Also, this can lead to loss of revenue. The survey stated that 56% of customers prefer to book directly with the hotel. It is always recommended to book directly through the property themselves, but for the new guys, how are they supposed to differentiate the difference between real and fake websites?