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afost026

The Power of Email Marketing in Hospitality | PhocusWire - 0 views

www.phocuswire.com/Email-Marketing-in-Hospitality

shared by afost026 on 12 Nov 19 - No Cached
  • We advise that the pre-arrival email go out three to seven days before arrival for the best open rate, which averages 58%
  • We also look at click-through rates, which typically average 1-2%. But upgrade emails can be as high as 30%.
  • afost026 on 12 Nov 19
     
    This article talks about how powerful email marketing can be for the hospitality industry. This talks about the high click through some companies can come across.
edagt001

10 Hospitality and Travel Marketing Trends You Need to Know | Campaign Monitor - 0 views

www.campaignmonitor.com/...keting-trends-you-need-to-know

shared by edagt001 on 06 Oct 19 - No Cached
  • recent research from the Tippie School of Management shows that the majority of travel and hospitality bookings are moving from offline sources to online avenues. In fact, 53% of all travel is now booked online.
  • The best part is email personalization pays off with a 2.5x higher click-through rate and 6x more sales.
  • Customers expect personalization
  • ...9 more annotations...
  • Use information you know about a customer (booking date, check-in information, preferences, etc.) to create a customized onsite experience.
  • Fifty-two percent of marketers say video is effective for brand awareness (WowMakers). Fifty-two percent of marketing professionals worldwide say video has the best ROI (Syndacast).
  • Twenty-three percent of digital marketing budgets are now set aside for moment marketing. And did you know that travel and transport is the best-performing sector for moment marketing
  • hen it comes to mobile travel and hospitality bookings, growth rates between the years 2011 and 2015 reported an increase of 1700%, accounting for 18% of online revenues.
  • It’s no secret that one of the biggest challenges in the travel and hospitality industry is driving more direct bookings. In the hotel industry, reports show numbers of up to 81% of booking abandonments.
  • ocus on booking retargeting.
  • Yes, an important and current hospitality trend is that millennials are much more prone to travel than Gen Xers and Baby Boomers—for both business and pleasure.
  • According to research, more than 50% of millennials trust earned media more than they do owned media.
  • One of the fastest growing trends, as far as searching for answers on the internet, is voice search
  • dominiquecolas on 06 Oct 19
     
    This article highlights some of the recommended techniques that companies in hospitality should follow in light of changing trends in hospitality. This includes personalized, social media marketing, mobile, dynamic and real-time marketing.
  • edagt001 on 21 Nov 19
     
    This article talks about 10 ways for a hospititality based establishment to be in know of what is trending in market for them to be in touch with today's world.
Le Chai

Event Planning - Technology Solutions - 5 Technologies Event Planners Can't Live Withou... - 5 views

www.successfulmeetings.com/...nt-Planners-Can-t-Live-Without

event hospitality technology

shared by Le Chai on 03 Oct 12 - No Cached
  • 5 Technologies Event Planners Can't Live Without
  • our top five technologies for event planners are no surprise
  • 1. Smartphones
  • ...54 more annotations...
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day.
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • How did we ever find time to accomplish everything before smartphones came into existence?
  • your event management system with a customer relationship management (CRM) system such as Salesforce,
  • the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device—be it a computer, smartphone, or iPad
  • With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 
  • integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system such as Salesforce,
  • 2. SaaS Cloud Apps
  • With all of the information you  could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks,
  • Live and virtual events are about giving the attendee a choice as to how they spend their time
  • “webinars on steroids.” Live and virtual events are about giving the attendee a choice as to how they spend their time.
  • virtual events save the planner and attendee time, money, and resources.
  • virtual events save the planner and attendee time, money, and resources.
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • This is the best tool in the box for improving future events.
  • 4. Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook
  • Some of the best traction you will get is from people sharing interesting tidbits they may have learned and enticing others to learn more
  • Today is the day of the iPad and the tablet, and a more simplified life.
  • 3. Virtual Events
  • In a world where everyone is always on the run, our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • Smartphones
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones. 
  • Whether the ubiquity of these devices is a blessing or a curse, the fact is, event professionals and participants alike would be lost without them.
  • SaaS Cloud Apps
  • SaaS (software as a service) delivery model
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device
  • Additionally, with all of the integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system
  • Virtual Events
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • Often complementing physical events, virtual events save the planner and attendee time, money, and resources.
  • There is word that the economy is making a recovery, but many of us have yet to see it.
  • Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook. 
  • So this should be a no-brainer
  • This marketing can come from either you or your attendees. Allowing attendees to share things that they like and getting them involved in hyping your event is a great way to spread the word. 
  • iPads and Tablets
  • Today is the day of the iPad and the tablet, and a more simplified life. 
  • When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds. Never leave home without one! 
  • 1. Smartphones
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day. We get nervous when we can’t find the phone, and we feel phantom vibration rings. Chances are, if you walk around a convention center or   hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • Virtual Events
  • SaaS Cloud Apps
  • Social Media and Viral Marketing
  • iPads and Tablets
  • . Smartphones
  • Matt Turner on 03 Oct 12
     
    The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.
  • ...11 more comments...
  • Jenna Rashbaum on 03 Oct 12
     
    I think this is a great article. I am a Marketing Manager but do events at my restaurant as well and even for me I need my smart phone at all times to look up stuff in emails or even have a remote log-in to my computer to check a contract if needed. Event planners really do need all of these technologies at all times and people may view it as rude to be on your phone at all times but in reality they are just doing their jobs to make your life easier and less complex.
  • Theodore Moore on 04 Oct 12
     
    "5 technologies event planners can't live without" was a unique read. The article begins with the number one technology the author designates as not being able to live without which are smartphones. Event planners are constantly in need to update their events, use the latest applications, set alarms for all events , look up phones number instantly by vendor and so on. What is then questioned is the systems in place before smartphones were introduced. Number two on the list is SaaS cloudapps better known as software as a service applications that are vastly on the rise. SaaS cloudapps enable meeting planners to access details and other aspects of events from any web device such as a smart phone or ipad. This is also valid with the ability to link event management systems to customer relationship management systems (CRM).Number three is Virtual events. The article presents many positives in hosting "webinars or live events" that include saving time, money and available resources. The meeting planner can fill "seats" easier and measure improvement for future events. Number four is social media and viral marketing. This is a major deal for event planners because not only they have the ability to market their events but attendees market for them: before, during and after. The article presents statistics about twitter, facebook and linkedin which support why social media and viral marketing are keys to success for event planners. Last but not least, listed as number five are Ipads and tablets. These devices simply allow event planners to have a bundle of information at their fingertips. In summary, event planners are constantly on the go and will always strive for perfection even during crunch time. Technology enhancements have allowed event planners to become more efficient and better resources for their clients.
  • Xu Wang on 08 Nov 12
     
    This article list five technologies event planners cannot live without, including the smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. With more and more people adopting smartphones, ipads and tablets, event planners should look into purchasing a mobile event app for their attendees to use at their event. This not only reduces paper waste, it also reduces the high costs involved in printing event guides and brochures for the event. It is essentially a virtual event guide that's available in the palm of the attendee's hands.
  • haojingting on 12 Nov 12
     
    In a world where everyone is always on the run, our top five technologies for event planners are no surprise-but what these tools can accomplish might impress you. 1. Smartphones This is the most obvious technology we can't live without. Let's be honest--most of us are glued to our smartphones and our favorite apps 24 hours a day. 2. SaaS Cloud Apps In today's quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 3. Virtual Events There is word that the economy is making a recovery, but many of us have yet to see it. People are quickly catching on to the benefits of virtual events, or as we like to call them, "webinars on steroids." Live and virtual events are about giving the attendee a choice as to how they spend their time. 4. Social Media and Viral Marketing Sharing event details on Twitter, LinkedIn, and Facebook is hugely beneficial because of the range of attention you can garner. People show up at events they've heard about, think good things about, and understand the value of. 5. 5.iPads and Tablets Tablet computers are revolutionizing the event-planning industry. The day of the binder stuffed with event details and spreadsheets is coming to an end. Today is the day of the iPad and the tablet, and a more simplified life.
  • Jianyi Wang on 13 Nov 12
     
    This article provides readers with basic information about the advanced five technologies event planners can not live without.Including smartphones,Cloud apples,Virtual Events, Social media and ipads.
  • anonymous on 15 Nov 12
     
    Here are the 5 espects for event planers development. In my opinion, the most important one in next several years is the smartphones. This is the smartphoe time. It make our life easy and convenient. If we do have an apps for event planning for smartphones, and make a good market planning, it will help the company find lots of potential customers and expanding the business not only on the computer internet.
  • Mikaela Vourtsis on 25 Mar 13
     
    This article discusses how technology can assist in event planning. It lists the five technologies that can sincerely facilitate event planners with their day to day tasks and responsibilities. The five technologies include smart phones which are life savers when it comes to trying to find phone numbers, respond to email inquiries, and keeping a clear and adequate schedule. The Saa S Clould App lends a hand to event planners so they can link up their systems for customers using software as a service tool. Third, they discuss virtual events, which give key data and facts about events and help the planner and client save time, money, and resources. The forth technology is social media and viral marketing which is enormously helpful and saves money. As a final point, ipads and tablets save paper and are of assistance to event planners to be more structured.
  • Adam Herrmann on 27 Mar 13
     
    This article highlights the 5 technologies that are vital to the success of event planners. The first piece of technology that event planners cannot live without are smartphones. With the introduction of the smartphone, event planners can now do mutliple things at once while on-the-go. While moving from event to event, event planners can check their emails so they are not overwhelmed, review and add postings to social media pages, and check their to-do lists for the day. The second piece of technology that are key for all event planners are SaaS Cloud Apps. With these new cloud systems, event planners can now access any information and details about an event from any web-based product making life a whole lot easier. The third piece of technology are virtual meetings. With the cost of travel increasing everyday virtual meetings gives event planners the opportunity to hold events online saving them time, money, and resources, as well as getting immediate feedback from attendees. The fourth piece of technology is social media marketing. With the popularity of Facebook, Twiiter, Instagram, etc going through the roof, event planners are taking advantage of this by being able to have access to a wide variety of potential clients. The last piece of technology that is vital to the success of events planners is IPads and Tablets. No longer will event planners have to deal with file cabinets and binders filled with contracts and invoices. Now, event planners can do everything through a tablet and keep their business more organized. http://www.successfulmeetings.com/Event-Planning/Technology-Solutions/Articles/5-Technologies-Event-Planners-Can-t-Live-Without/
  • Panpan Xie on 29 Mar 13
     
    Nowadays, there are 5 technologies that event planners cannot live without. They are smartphones, saas cloud apps, virtual events, social media and viral marketing, as well as ipads. With a smartphone, the event planner can respond to emails in time, add new postings on the event page, etc. Saas cloud apps allow the event planners or guests get the event details from any web-enabled device. Virtual events is an effective way for organizers to get the data for future events. With social media, event planners can share their experience through twitter or facebook, which is a great way to spread the market. With ipads and tablets, one can make contracts, register or other things online.
  • danielle caskie on 04 Apr 13
     
    This article discuses how these 5 technologies help to make planning events easier. 
  • Kai Zhang on 05 Apr 13
     
    This article picked five technologies that event planners must have, and they are smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. In detail, the arthor mentioned event planners should link up the event management system with a customer relationship management system such as Salesforce. Also, when talked about the virtual event, the author mentioned it can help to save time, money and resources, and it is a high recommonded tool for improving future events.
  • Katie Gallagher on 30 Jun 13
     
    This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.
  • Le Chai on 08 Nov 13
     
    The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings. 
frank rodriguez

Reservation software, guest & property management software by Reservation Nexus - 0 views

resnexus.com

reservation software

shared by frank rodriguez on 30 Aug 12 - No Cached
  • Reservation Nexus is the most popular and most used all-in-one seamless reservation system for U.S. bed and breakfasts and inns. All-in-one systems are the future and are here to stay, replacing outdated synch or partial reservation systems. With Reservation Nexus you get all the tools you need to capture more reservations and run your inn with ease. From online bookings to guest management to built-in automated marketing, you get it all from Reservation Nexus. Come see why hundreds of bed and breakfasts and inns have switched to Reservation Nexus
  • Automated marketing done right is a recession buster. How great would it be if all your guests received a happy birthday and happy anniversary email card from you each year? Simply powerful! Schedule your email promotions and newsletters for the entire year and watch them go out. Automatically thank your guests for staying. Automatically send your guests directions and a map a few days before their arrival.
  • With Reservation Nexus , you will capture more reservations online from your website than from any other hotel software or bed and breakfast software system. You will be able to quickly record phone reservations and perform front desk duties. Personalized and professional emails automatically thank, welcome and congratulate your guests at the right time and throughout the year. You will have more time and more freedom to better take care of your guests as well as yourself!
  • ...1 more annotation...
  • Reservation Nexus is 100% web based and can be accessed at work, at home and on vacation. There are no additional costs for having it on all your inn's computers. There is no software to install or upgrade. Reservation Nexus is a living system, with new innovations every quarter. With Reservation Nexus , you avoid having to buy a new software version every couple of years.
  • frank rodriguez on 30 Aug 12
     
    This article talks about the nexus reservations software and how it makes the lives of hotel managers much easier. Some of the things mentioned within the article are that the system is a quick and simple way to make reservations, saving the hotel manager time and money. Another great thing that this system is able to do is keep in touch with people that have already stayed at your establishment. Nexus reservations has the function of emailing previous clients and keeping in contact with them by sending birthday wishes or letting them know about upcoming events. Another important aspect of this article is that it talks about the company service that Nexus provides. Reservation Nexus is 100% web based and can be accessed at work, at home and on vacation. There are no additional costs for having it on more than one computer in your business. There is no software to install so there is no limit to its potential. It removes the headache of dealing with updates and the fear of possibly becoming obsolete. Reservation Nexus is a living system, with new innovations every quarter. With Reservation Nexus , you avoid having to buy a new software version every couple of year
David Glas

Restaurant Chain Launches Integrated Social Media, Email Campaign to Reward Loyal Custo... - 0 views

tacojohns.com/...NewsDetail85.cfm

restaurant chain email e-commerce

shared by David Glas on 05 Feb 12 - No Cached
  • Leveraging the power of social media and text messaging not only boosts the interactivity of an email marketing campaign, but it provides a vehicle for brands to create a dialogue with customers,” said Tim Kopp, ExactTarget’s chief marketing officer. “ExactTarget’s sophisticated one-to-one marketing platform provides the industry’s most flexible solution to power true one-to-one communications – from email to social media
  • David Glas on 05 Feb 12
     
    We can see how the e-commerce and social media is changing the restaurant world, chain execs are seeing the development of this tools as a way to be in direct contact with the customer even when they are not present in the store.
  • Melissa Krajewski on 06 Feb 12
     
    Its interesting that ExactTarget email communication software serves so many different companies with different missions from job search to travel, power and electric to a football team, restaurants to home improvement, etc. Do you know who their direct competition is?
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospi... - 5 views

hospitality.cvent.com/...f-with-increased-group-revenue

IT Technology Hotels Hospitality

shared by Jennifer Koren on 18 Jul 12 - No Cached
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure technology functions properly. Now, the need for a knowledgeable IT team that really understands technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • Service requests like housekeeping and in-room dining are instantly sent through the system,
  • ...19 more annotations...
  • More efficient billing
  • ensure technology functions properly.
  • Virtual business centers
  • On-staff IT team
  • Virtual concierge service on guest room TVs
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
  • Mengchao Li on 18 Jul 12
     
    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
  • ...9 more comments...
  • Irine Wallace on 17 Sep 12
     
    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
  • Irine Wallace on 17 Sep 12
     
    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
  • yuzhu li on 24 Oct 12
     
    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
  • Qike Chu on 25 Oct 12
     
    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
  • Michael Anthony on 26 Oct 12
     
    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
  • Ting Li on 26 Oct 12
     
    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
  • LU DENG on 26 Oct 12
     
    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. Technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
  • Yaping Li on 27 Oct 12
     
    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
  • TIAN LIU on 06 Mar 13
     
    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
  • Xueling Wang on 07 Mar 13
     
    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
  • Jennifer Koren on 24 Oct 13
     
    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
anonymous

AN EMAIL MARKETING COMPANY LEFT 809 MILLION RECORDS EXPOSED ONLIN - 0 views

www.wired.com/...million-records-exposed-online

shared by anonymous on 30 Mar 19 - No Cached
  • anonymous on 30 Mar 19
     
    This article examines how 150 gigabytes of personal information including names, email address, birthdays, social media accounts and even mortgage amounts were found o be publicly available online by a contractor hired by an email marketing company to verify email addresses.
lfreeman128

Targeted emails = ROI - 0 views

eds.a.ebscohost.com.ezproxy.fiu.edu/...pdfviewer

shared by lfreeman128 on 09 Oct 17 - No Cached
  • lfreeman128 on 09 Oct 17
     
    In this article, Hazel Jain explains that companies that have invested in email marketing are struggling to get their "open and click" rates up with an average open rate of 15% and click rate of 4.7%. Jain also states travel companies can add value to their email marketing campaigns by making the emails targeted and personalized. A customer is 19 times higher to purchase an items when a remind email is sent, reminding them they have items left in their cart. This practice is called abandoned cart remarketing campaigning. Also explained in the article is that mobile internet is still on the rise. With the ever increasing mobile internet; companies must modify their websites to support the newest technology used by their customers.
Alberto Rodriguez

Email Marketing at its best - 1 views

When communicating through email it is important to get your customers to open up the email, finding out how to do that depends on a good subject line and the content you are sending. Some importan...

technology hospitality hotel software

started by Alberto Rodriguez on 09 Oct 17 no follow-up yet
brobb009

8 Vital Email Marketing Tips for a Successful Hospitality Industry Campaign | By Gloria... - 1 views

www.hospitalitynet.org/...4087628.html

shared by brobb009 on 17 Jun 19 - No Cached
  • brobb009 on 17 Jun 19
     
    This article highlights all the benefits of email marketing and how essential it can be to your business. Email marketing not only works as a tool for customer feedback but promotion and marketing to keep guest up to date on your businesses offers. This tool also engages customers with incentives through rewards programs, in the long run gaining a loyal customer.
xiaoyuzhang

5 Advantages to Taking Your Event Registration Online | Active Network - 0 views

www.activenetwork.co.uk/...-event-registration-online.htm

event registration software

shared by xiaoyuzhang on 03 Nov 20 - No Cached
  • An online registrant can quickly fill out a simple online form that has been custom tailored to only collect the information required of a person entering their category (Adult, Child, 10k, 5k, etc) and submit it to your database within minutes.
  • Most online registration software will automatically send a follow-up email to the participant notifying them that their payment has been received and space reserved in the event.
  • This instant confirmation will give your participants peace of mind and also reduce the administrative work required to reply to concerned registrants wondering about the status of their entry.
  • ...4 more annotations...
  • you should inquire about their security standards and the safeguards they have put in place to guarantee that your participant's data is held in a secure environment. 
  • An online registration system will offer you the ability to watch your registration data flow into the database in real-time.  This means you can get a more accurate count of expected participants and the supplies needed to support them when they show up to the event.
  • Developing an environmental impact statement and branding your event as a "Green Event" is not only good for the environment but may prove valuable to your marketing campaign.
  •   People are becoming increasingly comfortable with online transactions and event organizers have much to gain from new online technologies that can streamline their workload.
  • xiaoyuzhang on 03 Nov 20
     
    The article shows us 5 advantages of event registration software. 1. Quick and easy registration for the participant. Paper registration requires participants much more time and processes. 2. Automatic confirmation emails. Most online registration software would send a follow-up email to the participant. Participants need not pay more attention to reply to status of their entry. 3. Online data submission is secure. Managers should inquire about the online registration software's security standard. If it is not secure enough, managers can ask the company which provided the online registration service to pay for the negligence. 4. Real-time reports. It is helpful for event organizers to prepare well before the event. Because they can get participants' and suppliers' data from real-time reports. 5. Using less paper is good for the environment. Nowadays, more and more organizations are willing to hold "green" events. Taking event registration software is not only good for the environment but may prove valuable to organizations' marketing campaign.
davidclark33

Coronavirus cybercrime can attack your restaurant system, too | National Restaurant Ass... - 0 views

www.restaurant.org/...ime-can-attack-your-restaurant

shared by davidclark33 on 29 Sep 20 - No Cached
  • Protecting your business from a data breach is a constant struggle, and it’s even more important during a disaster.
  • Eliot, director of education and strategic initiatives for the NCSA, says cyber incidents and attacks, such as coronavirus-themed email phishing scams, increased as much as 300% to 350% in the first quarter of 2020 and adds that cyber scammers are now trying to target restaurant companies in particular.
  • Cybercriminals have mostly directed malicious emails at telework employees or people donating time and money to those impacted by coronavirus. “We're seeing a huge increase of cyber-related scams promoting coronavirus information or relief efforts. “It’s a big issue.”
  • ...4 more annotations...
  • The PCI Security Standards Council claims that since March, malicious virus-related reports are up 475%. The reason for the uptick is that cybercriminals are trying to take advantage of rapid changes to the payment-card data environment. In addition, 41% of small businesses have said they’ve suffered breaches costing more than $50,000 to fix.
  • Contactless payment is one of the big changes within the payment data environment. Several restaurant companies – from chains to independents – are offering it because it reduces customers' physical interaction with the restaurant's POS system. As part of this move, some businesses have eliminated credit-card PIN numbers.
  • Eliot says malicious email is usually the easiest way for cybercriminals to access your networks. The emails typically show up as urgent requests for sensitive information, often pretending to be from the Small Business Administration or the Centers for Disease Control and Prevention. When the intended victim types in his or her credentials and clicks on a specific link or downloads an attachment, criminals are in.
  • Anyone looking for easy-to-implement security tips can try these six to start. Reduce areas where payment-card data is stored. The best way to protect against a data breach is to avoid storing any card information at all. With many small operators offering curbside pickup and accepting payment over the phone instead of through face-to-face transactions, it’s important they train employees not to write down payment card details. Instead, have them enter numbers directly into a secure terminal. Use strong passwords. Using weak and default passwords is one of the leading causes of payment data breaches among businesses. Effective passwords must be strong and updated regularly. The most recent guidance is: the longer, the better. Think of it almost as a “passphrase” rather than a password. Use it in the form of a sentence, but mix in different characters within the phrase. It’s much harder to break a long passphrase than it is a short, complex password. Weak and vendor default passwords often result in small business data breaches. Also, don’t repeat your passwords. Update your software often. Criminals look for outdated software to exploit flaws in unpatched systems. Timely installations of security patches are crucial to minimizing the risk of a breach. Whenever updates are available, use them. They will improve performance and close out some of the vulnerabilities cybercriminals are searching for. Enable two-factor authentication. It's so important for restaurateurs, especially where their POS systems or any of their sensitive databases are concerned, to have two-factor or multi-factor authentication enabled. If an instance where credentials are stolen occurs, there will be a second layer of verification the operator can rely on to potentially reduce the chances that information will be breached. Segment your networks. If you are going to store payment data, make sure your POS system has its own separate, secure network. Do not store sensitive documents on public cloud services such as Google Docs or DropBox. If you’re going to store sensitive documents, house them in an encrypted, locked down location.   Be hyper-vigilant. Criminals are going to try to take advantage of this pandemic situation as much as possible. You can protect yourself by not giving out sensitive information, especially within unsolicited emails. Don’t click on links you’re not expecting and do everything in your power to protect all sensitive information.
  • davidclark33 on 29 Sep 20
     
    This article is about data breaching and cyber crime in the restaurant business. The article specifically talks about the increase in cyber crime during a crisis, and in this case, a pandemic. It talks about contactless payment as a great form of protection for restaurants as well as customers. At the end of the article, it lists six easy to implement security tips.
duyt tran

GrandStay Hospitality Selects ZDirect for eMarketing and eCRM - 0 views

www.hospitalitynet.org/...4059937.html

emarketing

shared by duyt tran on 02 Apr 13 - No Cached
  • GrandStay® Hospitality LLC, franchisor of the GrandStay® Hotels and Crossings by GrandStay® brands, is growing by leaps and bounds. With 24 extended-stay and select-service hotels in California, Florida, Iowa, Minnesota, South Dakota and Wisconsin, and an additional 10 hotels scheduled to enter the system in the coming months,
  • GrandStay Hospitality selected ZDirect and its ZMail® electronic communication platform.
  • Direct has been providing hotels with eCRM solutions since 2002. The company's hospitality portfolio spans six out of seven continents, with more than 2,000 hotels and resorts using ZMail® and its Mobile suite, including: Mobile Passport, SMS Messaging, Apple Passbook and Responsive Email Design.
  • ...2 more annotations...
  • This month, GrandStay Hospitality will begin rolling out ZMail and the ZDirect Dynamic Content Engine to GrandStay Hotels and Crossings by GrandStay properties. The electronic communication tools will enable each property to send electronic guest confirmations, pre-arrival email promotions, post-stay satisfaction surveys and more to establish two-way communication between the hotel and its guests. Engaging guests with personalized dialog will spark onsite spending and result in increased revenues and maximum profits.
  • GrandStay Hospitality will use ZDirect tools to: Manage custom databases Optimize delivery rates for each message via desktop and mobile Create e-Questionnaires on the fly -- including queries for cancellations, meeting planners, and pre-stay requests -- with the ability to edit existing forms or create new ones as needed Analyze statistical reports driven by interfaces to the hotel's PMS and CRS Personalize campaigns that boost brand loyalty and bottom line revenues Build opt-in subscribers Use purchasing habits and shopping preferences to attract the best customers Modify existing campaigns for last-minute promotions Establish a mobile web portal that is fully integrated with the hotel's PMS Leverage text and SMS to increase customer interaction and communication
  • Kristen Kaminski on 02 Apr 13
     
    GrandStay Hospitality has selected ZDirect for its eMarketing and eCRM provider. ZDirect also has ZMail which includes Mobile Passport, SMS Messaging, Apple Passbook, and Responsive Email Design. According to Jon Kennedy, president of GrandStay Hospitality, ZDirect has an impeccable reputation in regards to their services and customer successes. He believes that ZDirect will give it the leverage needed to help the "small, transitional" company quickly grow. The tools of ZDirect and ZMail will "enable each property to send electronic guest confirmations, pre-arrival email promotions, post-stay satisfaction surveys", which will allow the hotel and its guests to communicate. This two-way communication will help to increase revenue and maximize profits.
  • Nicole Stevens on 05 Apr 13
     
    eMarketing is a great way for smaller companies to grow in the hotel industry. But if planning to run eMarketing all on your own it can get costly. The amount of severs, maintenance, and man power to run a successful eMarketing campaign is more than a small hotel chain can handle. Allowing a third party company like ZDirect to come in and help orchestrate an eMarketing campaign is a great solution for smaller hotel chains a chance. 
Dian Peng

E-Marketing - 0 views

www.exa.com.au/...e-marketing.php

Technology e-marketing

shared by Dian Peng on 08 Nov 12 - No Cached
  • Dian Peng on 08 Nov 12
     
    This article mainly talked about the e-marketing system called exa's e-marketing system. First of all, the article explained what the e-marketing is. It said the E-Marketing can provide businesses and advertisers with an easily customized, efficient form of marketing to complement existing advertising strategies and close in on the elusive and profitable interactive market. Then, it use the email as a example. Email campaigns supply proven, measurable results and can take your current marketing campaign to the next level. After the basic understanding of the e-marketing, the article tries to tell you why we should use the e-marketing system. According to the research, Email has been actively integrated into the daily lives of the everyday consumer. Approximately 1.4 billion email accounts were active as of 2009 with that number predicted to rise to 1.9 billion by 2013. In addition, the article tells some benefits of the e-marketing. First, Speed: messages are delivered straight to the recipients' inboxes, instantly. Then, Reach and Penetration: overcomes geographical parameters that exist with other communication methods third, Ease and Efficiency: messages can be distributed to multiple recipients at the click of the mouse. Fourthly, Low Cost: requires minimal investment to set up an appropriate technical system. At last, Targeted: allows you to target specific recipient groups and reach a defined, engaged audience.
Carl Miller

Mobile App vs Mobile Web: An Event Organizer's Guide - 0 views

viktorix.com/ile-web-event-organizers-guide

app web mobile event organizer

shared by Carl Miller on 21 Feb 12 - No Cached
  • It may be tempting to just build an app, but is an app really what you need?
  • By far the most familiar way for people to engage with content on their smartphones is through an app.
  • Many of the hits to your existing event website may already be coming from mobile devices, and delegates are far more likely to search for information about your event through their smartphone’s Internet browser as their first port of call, rather than looking to their app store.
  • ...1 more annotation...
  • “Why do you want to offer a mobile access point to your event in the first place? What do you want to let your delegates do?”
  • Carl Miller on 21 Feb 12
     
    This article gives pros and cons of mobile apps compared to mobile websites for event planners. Of course each have their positives and negatives. I think the decision of going mobile app or website depends on the people who are attending your event. If it's more of an older business crowd, I think a mobile website would be most appropriate. You can email the web address to all attendees and then they can click into it straight from the email on their smartphone. This can work with any phone that supports a web browser so you don't have to worry about developing an app for iPhones, Androids, and Blackberries. If the attendees are younger and more tech savvy, an app is probably the way to go since that can incorporate parts of their phone like the camera. Younger people are more apt to take pictures and post them to twitter or facebook. With the app they could do that right in the app and connect to more of their peers that way. Younger attendees are more likely to go through the trouble of downloading the app and using all of its features whereas older, more business oriented attendees are more likely to appreciate the ease of use of just clicking on a web link. At any rate it's an interesting choice to make if you are unable to afford both options. 
Carolina Villa

Revel Wants To Bring iPad-Powered Point Of Sale Systems To The Hospitality And Retail I... - 1 views

techcrunch.com/...pitality-and-retail-industries

point sale systems hospitality

shared by Carolina Villa on 22 Feb 12 - No Cached
  • Many small businesses are swapping out traditional cash registers for iPads and credit card processors like Square.
  • Revel Systems hopes to be the go-to iPad-powered, comprehensive POS platform for restaurants.
  • Along with the iPad-friendly cash register, Revel Systems can be completely customized for payroll, inventory tracking, web ordering, email receipts and more.
  • ...2 more annotations...
  • Lisa Falzone, co-founder and CEO of Revel System, explains that the platform is going after chains and restaurants that have at least $500,000 in yearly revenue.
  • Currently Revel is seeing around $80 million in processing business with major brands. Beautiful Brands International has just tapped the startup to power POS systems at its multiple franchised locations nationwide under the Beautiful Brands International umbrella, including Camille’s Sidewalk Café, Dixie Cream, FreshBerry Frozen Yogurt Cafe and Rex’s Chicken.
  • Mirta Echazabal on 22 Feb 12
     
    Focusing on new trends, POS systems are being brought out and introduced in the new addition of IPAD. This new system called Revel hopes to be the go-to Ipad powered comprehensive POS system for restaurants. Revel systems can be used for payroll, inventory tracking, web ordering and email receipts. Lisa Falzone is the co founder and CEO of Revel System expressed how this new system is going after chains and restaurants that obtain at least $500,000 in yearly revenue. Launched in August 2011 Revel is seeing around $80 million in business processing with major brands and franchises ex: Freshberry frozen yogurt café, Rexs chicker, Dixie cream etc. This new trend with IPAD POS system is a great idea and a fantastic way to be more efficient. Usually POS systems are these screens that are not movable it mainly resides on one specific location while these ipads could be more convenient and mobile. This may help to bring out a better and faster customer satisfaction.
  • ...1 more comment...
  • Gyujin Chae on 23 Feb 12
     
    Cost-wise Revel system, which is a web-based POS system, might be better over a traditional POS system. However, it would be risky to install this new technology in restaurants. Unlike a traditional one, a web-based POS system totally relies on Internet. What if Internet server is down or unstable? There will be great confusion to the restaurants. If there is no problem regarding Internet connection or restaurants have backup plans in case of loss of Internet or power, it would be an efficient and effective tool for the restaurant business.
  • Carolina Villa on 25 Feb 12
     
    Revel Systems hopes to be the new POS platform for restaurants. This iPad works like a cash register, it can be customized for payroll, inventory tracking, web ordering, email receipts and more.The Revel system is going after chains and restaurants that have at least $500,000 in yearly revenue.
  • Mary White on 26 Feb 12
     
    I had a doctor visit this past week and the office could barely function because their servers were down. If down systems can cause this much turmoil in a doctor's office where people expect to wait, imagine the trouble in a busy restaurant. The system sounds great, but there would need to be a back-up system or procedure in place. There are risks of a system crash, so why not have a more traditional processing system available if it is needed? The benefits of cyber storage can be considerable and likely down the road more safeguards will be in place to hedge against the negative effects of a system crash. This is definetely a technology worth researching (if your business is big enough to sustain it).
paige rosenberg

NetworkEtiquette.net Netiquette Rules - 0 views

www.networketiquette.net

netiquette network communication

shared by paige rosenberg on 11 Jun 12 - Cached
  • paige rosenberg on 11 Jun 12
     
    Netiquette is network etiquette on the internet through emails, websites, etc. Some core rules would be to always use spell check, never use all caps, tell the truth, be yourself, do not flame or spam, be conservative, do not send email at night, shop on secure sites and use discretion. The common conventions of online communication between users are the rules of netiquette. Netiqutte takes into account the context of how information is shared. Internet etiquette is centered around data and its use. The type of data are; text, audio, graphic and video. Netiquette is social code for network communicatin. The internet is the most popular digital network in the world, therefore it is centered around internet use because its the culture of digital networks and the internet if the most popular in the world.
Odette Beauvil

Business Email Etiquette Basics | Business Email Etiquette - 0 views

www.businessemailetiquette.com/siness-e-mail-etiquette-basics

shared by Odette Beauvil on 11 Jun 12 - Cached
  • When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are a credible professional enterprise and someone that will be easy and a pleasure to do business with. You only have one chance to make that first impression which will be invaluable to building trust and confidence.
  • Odette Beauvil on 11 Jun 12
     
    This article describes the basic ways to learn how to use business email etiquette when communicating with other professional people.
lazarobenitez

The Power of Email Marketing in the Hospitality Industry: Developing a Total Email Ma... - 0 views

www.hotel-online.com/...Jun02_PowerMarketing.html

Emarketing

shared by lazarobenitez on 19 Oct 18 - No Cached
  • lazarobenitez on 19 Oct 18
     
    This formidable article talks about the strategies that email marketing can develop in a hospitality business. Also, it explained the the need of creating a total email marketing strategy and the value of building an "organically grown" hotel-based customer lists
msoma003

HNN - 4 cyber security threats looming over hotels - 0 views

www.hotelnewsnow.com/...ty-threats-looming-over-hotels

shared by msoma003 on 24 Mar 18 - No Cached
  • The world of cyber security is seemingly in a state of constant flux, making the sources of possible threats hard to nail down for hoteliers.
  • The world of cyber security is seemingly in a state of constant flux, making the sources of possible threats hard to nail down for hoteliers.
    • msoma003
      msoma003 on 24 Mar 18
       
      Always changing
  • The velocity of change of threat landscape is very challenging for organizations.
  • ...11 more annotations...
  • But the practice is growing more and more sophisticated, panelists said, and phishing attacks are increasingly targeting high-ranking executives, including those in the hotel industry.
  • without checking with multiple sources and having face-to-face conversations.
  • In such phishing emails, the scammers will order subordinates to authorize large wire transactions under the guise of the transfer being for some sort of acquisition or other major transaction.
    • msoma003
      msoma003 on 24 Mar 18
       
      An employee will follow the orders from their boss
  • projects (they’ll do), along with the methods and styles of communication
    • msoma003
      msoma003 on 24 Mar 18
       
      They study the target, this takes time and sophistication
  • take over the email accounts
  • Ransomware is the practice of finding some vulnerability in a company’s systems to abduct their information or the functions of those systems and then keep it hostage until someone gets a payoff.
    • msoma003
      msoma003 on 24 Mar 18
       
      This is new but it can cost the firm a lot of money
  • breach of your point-of-sale systems and loss of customer payment card information.
    • msoma003
      msoma003 on 24 Mar 18
       
      Most common and what most consumers are scared of
  • extent of your insurance coverage in the case of such an attack
    • msoma003
      msoma003 on 24 Mar 18
       
      Many managers do not look at this
  • Braun called point-of-sale attacks the single biggest cyber security threat to the hotel industry.
  • denial of service, or DDoS attacks
  • hijacked and then used to send little pulses to bring down systems.”
    • msoma003
      msoma003 on 24 Mar 18
       
      A firm can be attacked by all sources
  • msoma003 on 24 Mar 18
     
    This article discussed some of the biggest cyber security threats to the hotel industry. One of the biggest threats is that of the POS system, this is not new but we should still watch over it. Another threat that is old is a phishing scam the scams are getting more sophisticated now, hackers get into the email accounts of executives and order large transactions to be made. Internal protocols cannot wipe of the hack but can minimize the risk of employees falling for the fake emails. Ransomware and DDos are also hacks though not as common they still carry big risks.
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