New Tech Tools for Event Registration | Smart Meetings - 0 views
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registration yields 48 percent of total event revenue
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75 percent of attendees would be more likely to use pre-event planning tools if they earned perks at the event, such as preferential seating.
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The more you know about your audience, the easier it will be to provide personalized experience.
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This article highlights the importance of event registration stage. According to the survey, registration produces up to 48% of total event revenue. Thus, it is crucial for the event planners to make this stage easy and effective. As internet gives an opportunity to easily submit registration information online the event planners need to make sure that they make the whole process simple and convenient. First, mobile integration is very important. Since more and more people access internet from their smartphones and tablets rather than from their desktops, a great attention should be paid to the mobile compatibility of the service. The prefilled fields could be automatically offered to save registrants' time. Mobile integration could also imply automatic check-in with RFID badges at a conference or surveys that are pushed to the attendees' phones after they are checked in. To increase registration numbers some easy steps could be undertaken. The form could contain easy links to share the event on social media. The "no" registrants may be offered "regret surveys" and asked to reference those who might be interested to attend. Electronic event registration provides the event planners with plenty of structured personal information. It could be used for personalization and customization of services and further engagement of the attendees. So in my opinion, event registration software gives the event planners a powerful tool to engage the people coming to the event and make their experience unique by the means of customization and personalization. It also helps to keep the track of all registrants for further marketing.