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The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far – Skift - 2 views

skift.com/...sk-why-tech-can-only-go-so-far technology hospitality
shared by kdomi006 on 12 Jun 18 - No Cached
  • kdomi006 on 12 Jun 18
     
    This article talks about how hoteliers should be balancing the human touch with technology. Some businesses in the hospitality industry are leaning towards technology, forgetting the human touch is what hospitality is all about. Cutting costs does not outweigh guest experience. Hotels still keep the front desk as a nice touch, yet when we go to the movies we tend to go to the shortest line possible, which is usually the self-service machine. I think this is a trend at the movies because we don't consider it to be hospitality, all we are asking for is a movie ticket and can barely hear the person behind the speaker anyways. Front desk at a hotel is completely different. This is a huge first impression of the hotel itself. Guests are deciding to use mobile apps to check in early or use keyless entry, which means one of the things for front desk: a promotion or getting fired. Hotels are deciding to become more tech friendly to please guests and of course, to cut labor costs. The article mentioned: "The travel industry also needs to rethink its chase of digital tools and services as a proxy to the human experience, and build real social experiences as part of the social spaces it incorporates." This statement was very important to me going back to what I said about human interaction being the face of hospitality. Hotels in China began using mobile check in devices, which seems to be a way to meet in the middle with human experience and technology. These clerks are no longer standing behind a desk. In a way, this seems a bit more personal. Hotel front desks have not changed much within two decades. Of course, certain hotels within Hyatt or Marriott are exceptions. The point here is simply to make checkin and checkout flexible. A hotel can earn customer loyalty this way. It's nice for a guest to feel remembered if they have stayed at the hotel before. Creating loyalty can be very difficult when guests are booking through third parties.When it comes to check
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Beaconstac's Beacon Tech Helps Hotels With New Marketing Opportunities - 0 views

guestexperience.wbresearch.com/...en-new-marketing-opportunities hospitality technology beacon
shared by fdiaz75 on 15 Feb 21 - No Cached
  • Millennials are more likely to gravitate towards technologically-savvy hospitality providers who can offer them unique experiences - especially those that use their smartphones and other tech to connect with them.
  • In fact, approximately 90% of a guest's vacation time is spent outside the hotel environment. While not surprising, this leaves hotels with only a very small window to earn extra revenue from their guests.
  • Beacon technology can help by delivering relevant information directly to guests' smartphones, alerting them to events occurring within the hotel grounds, and thereby increasing the chance of keeping them on site where they are more likely to spend money with you rather than others.
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  • Once in the room, the beacon technology can then turn on the lights and activate in-app controls to help the guest navigate their in-room technology. The app can also promote the room service food and drink menu, as well as the entertainment and facilities information most pertinent to the customer based on their profile.
  • fdiaz75 on 15 Feb 21
     
    Interesting information about beaconstac and the abilities it allows hotels to use Bluetooth beacons to further increasing revenue. Beacon technology can determine your in your room then suggest room service or other evens in the hotel to increase the chance of guests staying on property. The fact that 90% of the time the guest will expect to be offsite, this beacon technology can try to market to keep the guest in house longer.
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Why cybersecurity matters | Hotel Management - 0 views

www.hotelmanagement.net/...why-cybersecurity-matters technology hospitality hotel software business
shared by leonfai on 24 Mar 20 - No Cached
  • Cybersecurity is not just a buzzword. In today’s technology-abundant world, it has become a critical undertaking for companies across all industries—including hospitality.
  • Trustwave’s "2018 Global Security Report" lists hospitality as one of the top three industries most vulnerable to payment card breaches. Other estimates project that hotels are the unwelcome recipients of around 20 percent of all cyberattacks.
  • Additional anecdotal evidence supports these numbers. One need not look further than Marriott International’s Starwood Hotels & Resorts Worldwide group, which recently disclosed the theft of more than 25 million passport numbers and 380 million unique guests’ personal information.
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  • After all, the industry has been and continues to be focused on cultivating a user-friendly atmosphere. Unfortunately, for hackers this combination is nothing short of a gold mine.
  • Since a businesses' hard-earned reputation relies heavily on instilling confidence in its customer base, a breach of trust is sure to compromise that relationship. If an attack affects millions and is publicized to millions more, the impact on brand equity can be difficult to recover. 
  • Marriott, for instance, was criticized not only for the breach, but also for responding inadequately and unprofessionally.
  • In short, as more and more consumers become aware of the importance of reliable cybersecurity, a hotel that neglects this pain point is compromising the strength of its product among its competitive set. 
  • Considering that the annual frequency and severity of cyberattacks are only rising, the time is now to establish organizationwide security operations, recovery plans and budget allocations.
  • a cohesive top-to-bottom strategy is required and often is best delegated to a trusted strategic advisor with depth of experience in cybersecurity breach prevention and resolution.
  • Next, the goal becomes full-scale protection. From the technical side, this includes setting up firewalls and securing weak points (such as point-of-sale terminals).
  • There needs to be an efficient method for detecting the attack and mitigating any damages. Lastly, to avoid the pitfalls noted above, a predetermined plan to address this worst-case scenario is vital. From reviewing insurance policies to preparing for impending litigation, recovery is a process best started with a go-to advisor before it is needed. 
  • The only way to avoid being another statistic in future Internet crime reports is by staying as ahead of the looming threats as possible.
  • edagt001 on 24 Mar 20
     
    This article talks about how cyber security is very important to the safety of the personal information.
  • obrediajones on 18 Jun 20
     
    Author, Lena Combs, discusses why hospitality has become vulnerable to cyber attack. Ranging from the failure to secure POS systems and credit card data. To hotels' inability to detect and effectively respond to potential cyber threats. Combs outlines the steps involved in implementing a cohesive top- to bottom strategy that will effectively address these dilemmas. More importantly, why doing so protects a hotel's bottom line and brand positioning.
  • leonfai on 20 Jul 20
     
    The following article highlights the importance of cybersecurity in general and why it is especially important in the hotel industry. This highlights many facets, one being the fact that the hotel industry is one of the most vulnerable to cyber-attacks, therefore, needing to have top-notch cybersecurity.
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Where do OTAs Stand in the Covid-19 Era? - 0 views

www.oag.com/...otas-stand-in-the-covid-19-era technology hospitality OTA COVID-19
shared by irinadolgopolova on 08 Jun 20 - No Cached
  • airlines have decreased capacities, withdrawn from routes, issued free cancellations and refunds to travelers, enacted flexible amendment policies to accommodate itinerary changes. However, these initiatives have also had negative impact on airlines’ operations and the balance sheets.
  • Historically, OTAs would offer alternate destinations or flight options to its travelers in times of crisis – hoping to still put a sale on its books. This time around, it is different. With several travel advisories, quarantine measures, and lockdowns in effect, people are least likely to spend their disposable incomes on travel just as yet.
  • Trip.com also guided towards a 45-50% year-over-year decrease in company-wide net revenues for the first quarter of 2020.
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  • The sudden spike in cancellations and limited interest in future travels is surely putting OTAs through an uncomfortable patch.
  • Considering the weak booking period that is to follow, the group has decided to reduce its cost base, curtailing projects, reduce marketing, overheads and discretionary spend, freeze new hiring, deferring salary increases and waiving off management bonuses.
  • The goodwill earned based on their actions during the ongoing crisis will likely pay off when the world bounces back and returns to traveling.
  • In-Airport Initiatives: OTAs such as Indonesia’s Traveloka handed over face masks to travelers visiting the affected countries (until border lockdowns were announced). Several also shared best airport and in-flight hygiene practices with their customer base.
  • Operating calls come with attached overheads, and despite the scale of cancelations most OTAs are absorbing this as part of their customer service initiatives. OTAs, however (and obviously) are prioritizing their assistance based on travel dates.
  • a number of OTAs have rolled out self-service tools, including chatbots, to mitigate the pressure from call center operations and offer instant resolution to travelers’ needs. These (semi-) automated modules are found across OTA websites and apps, which allows travelers to either opt for OTA credit for future bookings or instant refunds (subject to the airline policy).
  • With all the components now hurting, OTAs also have the unique position to revive growth in the industry.
  • Trip.com recently launched Travel Revival V Plan in China, the ground zero for Covid-19. Through the initiative, the OTA group aims to bring together hotels, tours, flights and attractions; and contribute over RMB 1 billion to boost measures for travel industry recovery.
  • irinadolgopolova on 08 Jun 20
     
    As the entire travel industry, OTAs suffere a lot because of the COVID-19 pandemic. In this article are described not only financial losses of the OTAs, but also the steps that they are going to take towards the safety of the travelers, and the possible future conditions for the OTAs operations.
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Are You Leveraging the Benefits of Hotel PMS Integrations? - 0 views

www.hotelnewsresource.com/article105468.html technology hospitality PMS Integrations hotel software
shared by irinadolgopolova on 21 Jun 20 - No Cached
  • hotel property management system is not an integrated one. This means, as a standalone application, the Hotel PMS you have adopted is doing a great job by bringing in the much-needed higher degree of automation. But it lacks integration capabilities with a host of operationally imperative third-party hospitality technology solutions like channel manager, online reputation management solutions and many more.
  • #1 – Channel Manager Integration
  • The two-way integration between the Hotel PMS System and the channel manager software helps you update all the OTAs with your rates and inventory in real-time. reservations made on any OTA will reflect in your Hotel PMS in real-time, making sure that there is no discrepancy on the availability of rooms on various channels. Similarly, this integration updates reservation cancellations/modifications on all the sales channels.
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  • Hotel PMS that is integrated with online reputation management solution
  • #2 - Reputation Management Solution Integration
  • Benefits- Real-time and automatic update of inventory & rates across multiple OTAs- Increased online visibility of your hotel leads to more booking coming from OTAs- No more overbooking/double booking- Save time
  • #3 - Booking Engine Integration
  • Benefits- Collect personalized feedback from your guest- Analyze guest sentiment, understand their concerns and serve them better- Read and reply to reviews from 150 plus platforms- Effectively increase your online score and rating
  • The Hotel PMS System automatically sends out the email to the guest seeking their feedback on your services. This process helps increase your chances of getting more reviews from your guest and displays latest reviews online. All these help you to generate more bookings.
  • The Hotel PMS Software and Booking Engine integration turns your hotel website into a source of driving more direct bookings. Moreover, see if your Hotel PMS partner can help you with a booking engine that can be integrated with your Facebook page. This helps you get more bookings from your Facebook page.
  • It helps you turn lookers into bookers on your TripAdvisor page. Here too, you can save on hefty OTA commission fees.
  • Benefits- Get more direct bookings- Lower your dependency on OTAs- Save significantly on huge OTA commission- Earn more room revenue and increase your profitability
  • #4 – Revenue Management Integration
  • it is advisable to adopt a hotel property management system that comes integrated with a host of smart and intuitive revenue management tools
  • The PMS captures all types of discounts and refunds given on orders created at the POS in real-time and also captures category-wise POS details, so that sales are posted on appropriate account heads. Moreover, the integration also enables you to accept payments in multiple ways including cash, credit card, debit card, cheque, coupons, via online transfer methods like wallets, etc.
  • Benefits- Ensures efficient and streamlined billing process- Zero billing discrepancies, no loss of revenue- Get insights on performance of all the POS outlets at your hotel
  • irinadolgopolova on 21 Jun 20
     
    Using the PMS that integrates with different operational processes in the hotel can extremely benefit the managers, as they will have more time to work on improving the guests' experience, rather than supervising the operations related to PMS and other hotel departments' interactions. In this article, the different types of PMS integrations are described, along with the benefits of implementing those integrations.
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Three Ways to Overcome Hotel Accounting Challenges - 3 views

lodgingmagazine.com/me-hotel-accounting-challenges hospitality accounting
shared by cleon087 on 08 Jun 19 - No Cached
  • Adopting a cloud-based reporting system can offer seamless labor monitoring and management from clock-in to paycheck while giving hoteliers on-demand management of earnings to manage transactions in real time.
  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
  • . The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event.
  • ...12 more annotations...
  • Whether the needs are short-term or necessitate a longer plan, hotel-specific accountants can scale on demand to offer the needed expertise and ramp up quickly.
  • oteliers are turning to robust accounting tools and hotel-specific accounting partners to balance these challenges. Below are three ways that smart accounting solutions can address unique needs of hotels.
  • Most hoteliers have access to an array of data sets, including STR reports, PMS data, guest satisfaction surveys, comments, and financial data from multiple properties.
  • Managing payroll is a constant challenge, so it’s critical for hoteliers to have a way to monitor daily labor costs, manage overtime, oversee daily payroll transactions, and have access to simple reporting functions
  • Hotels live or die on the ebb and flow of fluctuations in their business. In-house accounting teams are regularly affected by a variety of foreseeable events such as seasonality, portfolio turn-over, and one-time events, but also unexpected events such natural disasters.
  • fastest growing sectors in the world
  • to threats from multiple fronts
  • ncreased importance on price, quality, and the level of services
    • cleon087
      cleon087 on 05 Jul 20
       
      They're looking for more value for their buck and being more critical.
  • can help increase revenue, minimize costs, and maximize profits without affecting service quality.
  • . One hotel can have part-time, full-time, and tipped employees
    • cleon087
      cleon087 on 05 Jul 20
       
      This is what makes our business so unique. Every employee, even IT should be prepared for interacting with a guest.
  • Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success.
    • cleon087
      cleon087 on 05 Jul 20
       
      Sometimes too much data can also be a negative thing. You want to focus on the numbers that are crucial.
  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
    • cleon087
      cleon087 on 05 Jul 20
       
      Receiving the information in one place can really impact the business for the better in order to make better decisions.
  • jnoll001 on 08 Jun 19
     
    This article jumps into some challenges facing the hotel industry with respects to accounting. It touches on various topics we have gone through as a course, and ends with an emphasis on technology.
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  • hchiebooth on 12 Jun 19
     
    Thank you for sharing. I found it a good read as it gives a brief description on some of the different platforms that are out there.
  • aflor094 on 25 Sep 19
     
    The article goes into detail about ways to overcome accounting challenges in the hotel industry, ranging from Cloud based programs to report labor, to having back-up accounting teams as workloads can increase due to seasonality and holiday stays.
  • pvega018 on 15 Oct 19
     
    Due to the changes in the industry the accounting branch of hospitality has had to encounter several changes. They are turning to robust accounting tools and hotel-specific accounting partners in order to figure out all aspects. Accounting information is now mostly online and all digital therefore changes need to be made since the common way of keeping records was papers.
  • gaston326 on 16 Oct 19
     
    Hospitality businesses are becoming more and more profit-focused and guests are thinking that higher prices mean higher level of service. This simply isnt so. Perhaps not all hotels have the same amenities and activities, however, all hotels and resorts should have more or less the same exemplary service so that prices become less of an issue in the future.
  • edagt001 on 16 Oct 19
     
    This article is about the hospitality businesses are becoming more cost- and profit-conscious and guests are placing increased importance on price, quality, and the level of services they receive. These unique challenges require hotels to be nimble, educated, and equipped with the latest technology to streamline processes and drive financial performance. Owners rely more and more on financial benchmarking data to ensure they are getting the most out of each asset and each management contract. Hoteliers are turning to robust accounting tools and hotel-specific accounting partners to balance these challenges.
  • patrick021 on 25 Jun 20
     
    Accounting for hotel properties is the backbone that holds the property to its up filling standard in the hospitality industry. These departments are often faced with major setbacks on a daily bases that require special attention, whether its to balance book, handle unexpected turn overs and natural disasters. However due to many technology advances many properties are installing software that easily and better assists the accounting department from constant overwhelming situations. Systems that allow other department to help with monitoring overtime, payroll and transactions.
  • cleon087 on 05 Jul 20
     
    This article talks about the need for hoteliers to be up to date with technology. By having systems that have all the data in one place, helps owners make better decisions. Also having an accounting system that helps with making decisions and offer the proper tools is imperative. When it comes to accounting it is important to be prepared for the worst case scenario.
  • keoctave on 06 Jul 20
     
    Although I'm not a 100 percent fan on the cloud base systems, technology is ever changing and i somewhat believe that we should keep up with it providing that it is in out best benefit personally or from a business security point of view. We see how this article reveal to us challenges and how technology helps alleviate some of them.
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4 hotel accounting challenges and solutions | Hotel Management - 0 views

www.hotelmanagement.net/...-solutions-to-hotel-accounting
shared by shannaton on 23 Sep 18 - No Cached
  • Adopting solutions that are developed by hoteliers exclusively for hoteliers gives users a critical leg up over their competition
  • From the front desk and housekeeping to security and management staff, it seems like hotels have infinite types of employees
  • “Adopting a solution that incorporates job standards, in addition to budget numbers, allows operators to ensure that proper staffing is in place based on the previous night’s stay and circumstances,
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  • With the industry constantly claiming it must have data, the challenge then becomes how to best decipher that data to determine the story being told and then how to read the story to best react.
  • Managing the challenges of finances and accounting is no exception here, he said. While Watson said outsourcing isn’t for everyone, it can be an efficient and cost-effective solution for some
  • management companies work for multiple ownership groups that often have a variety of differing expectations and timelines
  • The solution: Partner up,
  • As a result, through month-to-month subscriptions, all hoteliers, from single-location owner operators to large-scale portfolio-management companies, can leverage best-of-breed accounting and financial technology at a fraction of the cost of ownership
  • It is critical for hoteliers to establish a balance between monitoring daily labor costs, managing overtime, overseeing daily payroll transactions and accessing simple reporting functions
  • Morgan Staley on 23 Sep 18
     
    This article describes the challenges that hoteliers face when it comes to accounting principles. There are four major issues that arise: Enterprise Resource Planning, Staff Variations, Data Overload, and Core Challenges. Choosing the proper system to manage your finances is an important issue when dealing hotel accounting. Taking into consideration your varying staff levels into the financial arena is also important. In addition you must choose what data is important to your financial success. Once you determine the data to use its very important on what you do with it. Its important to have someone on staff that will understand how to interpret the information and make it useful. If no one is on staff then the choice to outsource the task will be the next option.
  • ...3 more comments...
  • klint005 on 09 Oct 18
     
    The first challenge is Enterprise Resource Planning - Following through with solutions specifically for hoteliers made by a hotelier is the most effective. The second challenge is Staff Variations - Cloud-based tools will be a hoteliers best friend in managing earnings and transactions. The third challenge is Data Overload - When there's just too much data, hoteliers have to find a way to have an analytics tool that will show where improvement is needed. The fourth challenge is Core Challenges - To focus on core challenges, although this may not work for everyone, outsourcing can be a good way to save on costs and it's an efficient method.
  • imontenegro on 27 Feb 19
     
    It's no secret that hotel finances and accounting can be complex and come with their own unique sets of challenges. And those challenges often arrive during times when hoteliers are already stretched thin in terms of time and resources.
  • hchiebooth on 03 Jun 19
     
    This article explains the 4 types of challenges within Hotel accounting. It briefly describes each item with their pros and possible or actual challenges that may be presented. It gives the reader a more balanced idea as to what that option is capable, in addition to its limitations. Some solutions may work for certain types of hotels, while other options are simply not viable, or within the best interest of the company. Accounting options will have some sort of customization, depending on the property, it's the size and whether or not is a branded location.
  • Taj Buckley on 08 Mar 20
     
    Every hotel company would like to build their own enterprise back-office system. It is more cost effective solution would be to partner up and invest in hotel sector specific technologies. With needs to staff variations real-time monitoring of labor is essentially in reducing labor cost. Another cost-effective and efficient solution is to outsource any finances and accounting practices that the hoteliers can't perform themselves
  • shannaton on 06 Jul 20
     
    Its no secret that a hospitality companies financies and accounting tools can be complex with there own unique challenges. Cloud based reporting tools are there to help manage and monitor transactions in real time through an array of data sets.
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Party, event planners lose business over coronavirus pandemic - 0 views

www.usatoday.com/...5024152002 loss event future pandemic
shared by tcale003 on 25 Mar 20 - No Cached
  • Natasha Miller expected her San Francisco event planning company to organize more than 600 events this year, basking in the glory of previous corporate parties planned for corporations such as Google and Yelp.
  • As more cases of coronavirus are confirmed globally, Entire Productions feels the crimp caused by the outbreak as her clients are “pulling the plug” on contracts.
  • four to six more weeks of cancellations.
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  • organizers are canceling or postponing events throughout the country because of the outbreak of COVID-19.
  • which has 10 full-time employees, suffered a loss of more than $15,000 in the past month alone.
  • Smaller-scale event planners also feel a high level of uncertainty.
  • “None of this is going to allow us to make up for the lost revenue and growth,” she said. 
  • “My prediction is that my business will make 50% less of what it expected to do, if not less.”
  • 'No Income at all for this month'
  • The event planning business generates $325 billion of direct spending in the USA and helps support more than 5.9 million jobs with $249 billion of labor income, according to an Oxford Economics and Events Industry Council study in 2018. 
    • tcale003
      tcale003 on 25 Jun 20
       
      An event company in San Francisco was planning over 600 events this year. As the Covid-19 pandemic has spread globally, many clients have canceled or postponed their events. Organizers are predicting that their businesses will make 50% less than what is expected if not less.
  • organizers are canceling or postponing events throughout the country because of the outbreak of COVID-19.
  • “My prediction is that my business will make 50% less of what it expected to do, if not less.”
  • which has 10 full-time employees, suffered a loss of more than $15,000 in the past month alone.
  • anonymous on 25 Mar 20
     
    With Covid-19 crippling businesses everywhere, event planning companies are no exception. With gatherings more than 10 people, being postponed or cancelled, most events and concerts have been cancelled. With contracts, deposits paid for, and purchased tickets, event planners are struggling to stay afloat.
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How Can Small Hotels Work With Global Distribution Systems (GDS)? - 0 views

www.littlehotelier.com/...lobal-distribution-systems-gds hotels distribution technology
shared by anonymous on 25 May 20 - No Cached
  • In the distribution landscape, Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers.
  • What is a global distribution system (GDS)? In simple terms, a GDS acts as a middle-man that connects your small hotel to a network of travel agency professions.
  • You connect to the GDS, giving you access to all of the travel agents your GDS is connected with. Those travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
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  • The GDS world leaders are Amadeus, Galileo, Sabre, Travelport and Worldspan.
  • Retail model This is the traditional model,
  • Whoever sells your room earns a standard commission. Your guest pays you, then you pay your agent.
  • This is the default model used upon connecting with a GDS.
  • Merchant model This model applies to third party service providers that connect you to retail travel agents (by integrating with a GDS) and online travel agents.
  • An OTA sells rooms on your behalf, allowing your guests to find and select your hotel, check your availability, and make a booking.
  • When you do create an agreement with them, the OTAs improve your listing, pay you directly (removing the hassle of credit card transactions), give you the guest’s contact information, and give you the option to run promotions with them.
  • Opaque model In this model, your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers.
  • anonymous on 25 May 20
     
    A global distribution system, or GDS, helps hotels sell rooms to travelers. A global distribution system helps smaller hotels connect to several different travel agencies. GDS allows travel agents to sell rooms to customers. There are three models: the retail model, the merchant model, and the opaque model. The retail model is the most traditional model. The travel agent would get a commission from the sell. The guest would pay the hotel and then the hotel would pay the agent.
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Restaurants Tap Facial Recognition Tech | PYMNTS.com - 0 views

www.pymnts.com/...technology-self-service-kiosks hospitality technology business Tech
shared by cjdearmas on 29 Jun 20 - No Cached
  • cjdearmas on 29 Jun 20
     
    Encouraging Return Customers With Rewards Customers are able to earn stamps through a Malibu Poke digital rewards program and redeem them for free bowls or discounts after downloading the app to their Apple or Android devices. "Rewards are just a really easy way to give a value add to your loyal customers." He added that because Malibu Poke's restaurant offerings tend to be more expensive than many other QSRs', loyalty programs work better. Opportunities for customers to seamlessly access discounts can provide the restaurant with meaningful ways to retain customers.
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A Brief Look at the History of Hotel Technology | INTELITY - 0 views

intelity.com/...he-history-of-hotel-technology
shared by jessielee214 on 03 Sep 20 - No Cached
  • Rapid developments within the field of hospitality technology have been getting a lot of attention within the past 10 years, but innovation has been taking place since the industry began.
  • General changes in society have led to new expectations that redefine what it takes to satisfy guests and remain competitive in earning loyalty.
  • Mobile technology has shaken up the travel and hospitality industries, unlike any other innovation in quite some time. Telephones took nearly 80 years to reach half of U.S. households. Smartphones took less than 10.
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  • Smartphone penetration and mobile use are higher among global travelers than in other groups.
  • Travelers are setting standards across the globe when it comes to leveraging the latest mobile services. Not only do travelers have the highest rates of smartphone adoption, but they’re also doing more with their devices like booking, payments, and check-ins,” said Clinton Anderson
  • “So their expectations for intelligent, personal experiences via mobile are high and continue to rise. Travelers are setting the bar for mobile services and will drive new innovations in the travel industry and beyond.”
  • 2009 – The first mobile hotel app for guest service and operational enhancements is introduced by Intelity.
  • 2007 – The release of the iPhone marks a change in views on mobile technology and apps.
  • 2003 – Hotel WiFi begins a steady increase, as more than 6,000 hotels make it available to guests.
  • 1994 – This year marks the debut of the first online hotel catalog (Travelweb.com).
  • 1994 – The first hotel chains launch websites on the Internet (Hyatt Hotels and Promus Hotel Corporation).
  • 1986 – Teledex Corp. introduces the first telephone specifically for hotel guestrooms.
  • 1958 – Sheraton introduces Reservatron, the first automated electronic reservation system in hospitality, and the first toll-free reservation phone number.
  • 1947 – Westin establishes the first hotel reservation system.
  • 1894 – The Netherland Hotel, NYC, introduces the first in-room telephones.
  • jessielee214 on 03 Sep 20
     
    This article is talking about the history of hotel technology. Also, it records the significant innovation of the invention in hospitality. And I recognize the technology changes our life a lot. We are always moving forward without any notice.
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GDS vs. Channel Manager: What's Better for Small Hotels? - 1 views

www.littlehotelier.com/...-whats-better-for-small-hotels GDS Small Hotels Hospitality
shared by laboygrisell on 30 Jan 19 - No Cached
  • Small accommodation providers have two options when it comes to distributing their online inventory. They can either do it via a global distribution system (GDS) or via a channel manager.
  • Option 1: Global distribution system (GDS)
  • GDS acts as a middle-man that connects your small hotel to a network of travel agency professionals, including corporate travel bookers. You connect to the GDS, giving you access to all of the travel agents your GDS is connected with. Those travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
  • ...15 more annotations...
  • Retail model This is the traditional model, ie. how you would work with a retail or traditional travel agent.
  • Merchant model This model applies to third party service providers that connect you to retail travel agents (by integrating with a GDS) and online travel agents.
  • Opaque model In this model, your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers. However, we highly recommend that you steer clear of the merchant model, because you would be paying commission to both the third party service provider and the OTA.
  • Option 2: Channel Manager
  • On average, small hotels can cut the commissions they pay in half by using an all-in-one solution
  • In this kind of business relationship, it’s much better to retain full control of your rates and inventory
  • In the distribution landscape, Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers. They are one of the oldest kinds of distributors in the industry, so it’s important that you understand how you can work with them effectively.
  • A GDS doesn’t work exclusively for accommodation providers – it does the same for airlines, activities, and car rental companies.
  • Your rooms are sold through all channels connected through the GDS e.g. traditional travel agents. Whoever sells your room earns a standard commission. Your guest pays you, then you pay your agent. An easy way to understand this model is if you think about how you would work with your local brick and mortar travel agency, that caters to walk-in customers. This is the default model used upon connecting with a GDS.
  • In this model, you would work with online travel agents (OTAs) like Booking.com via the third party service provider. An OTA sells rooms on your behalf, allowing your guests to find and select your hotel, check your availability, and make a booking.
  • However, this is very costly. As they are a third party provider of GDS services, you would not only pay commission to the OTA (a percentage of each booking), but you would also be paying the third party service provider a commission for use of the system (usually $10-$12 per reservation).
  • The only difference is, they won’t guarantee it (there is less of an incentive to sell you because there is no additional commission for them), and they will de-emphasise your listing (by placing it at the end of the list, hiding images, hiding room rate, and other strategies).
  • You set up several rates (usually 25%-45% less than retail rate), selling your rooms based on bids that guests make based on location, star rating, and other attributes. For example, Priceline uses a bidding system, and Hotwire allows guests to make bookings based on discounted rates.
  • GDSes are great for tapping into the corporate travel market – however, it is being used more for other types of travel than for accommodation.
  • mmadar on 09 Sep 19
     
    Compared to large hotel chains and airlines, the GDS can play a different role for businesses of smaller sizes. For small hotels, it may be beneficial to make use of a channel manager instead of depending on sales from a GDS. The article suggests to smaller hotels that channel managers, who work directly with travel agents, can mean more profit for your business. Using the GDS and a travel agency, you are technically paying 2 commissions. With a channel manager, you would only be paying one. Having this business relationship will cut out a middle man, and hotels with smaller budget will find this strategy more efficient.
  • dskomorowsky on 11 Sep 19
     
    I find this article a little misleading. The GDS are channels, can be managed by a channel manager, or in conjunction with, or separately but usually for smaller hotels require an intermediary. Accessing the GDS(s) are used less by smaller hotels for two main factors: 1. Costs and Fees 2. Scope of demand (driving the right customers). 3. Program Fees The article cites figures which have changed substantially since 2015, as of Q4 North American GDS growth was up 6.4% and ADR was up 4.2% YOY with 18.4% of all bookings coming through GDS. TravelClick, Inc. (2019, March 4) What isn't highlighted in the article was the fact that margin agreements with OTAs for smaller independent hotel range anywhere from 20-35% . If the article had done an actual cost comparison (access through intermediary to GDS instead of OTA) the 10% commission + access and delivery fee may have proven more profitable. It would have been better if they had done a little more comparative cost analysis. TravelClick, Inc. (2019, March 4). GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality. Retrieved from https://www.hospitalitynet.org/performance/4092226.html
  • laboygrisell on 07 Sep 20
     
    This article from the Little Hotelier talks about what exactly is GDS and the Channel Manager and which on is better for Small Hotels. Small Hotels should opt for the system that gives them what they need, but in their price range and for the size of their business.
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E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry
shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
  • ...5 more annotations...
  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
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Has COVID-19 Made Hotels More Sustainable? | The Manual - 0 views

www.themanual.com/...hotels-sustainability-covid19 sustainable hotels green tech
shared by dlevine4195 on 04 Oct 21 - No Cached
  • These changes have largely been in the form of eliminating that most universal embodiment of hotel amenities, single-use plastic bottles for things like shampoo and soap, and reducing water usage.
  • hotels are also being savvier with energy usage, like using LED light bulbs and taking steps to gain environmental certifications like the Leadership in Energy and Environmental Design (LEED) certification from the US Green Building Council.
  • But the pandemic boosted the necessity of being able to do things while having limited contact with other people, and many hotels implemented remote, contactless check-in, room entry, and even food or amenities access.
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  • Among its benefits, touchless tech is more energy-efficient and can eliminate the need for paper or the increased usage of non-ecofriendly cleaners. 
  • due to the lack of guests, there was a decline in the use of chemicals from cleaners and a reduction in carbon emissions.
  • This included a “dramatic increase in the use of disposable utensils, packaging, etc.”, that some sustainability initiatives were canceled or put on hold, and that “stronger, more toxic” chemicals were being used for cleaning and sanitizing.
  • Some hotels, though, took the pandemic as an opportunity to switch to more eco-friendly cleaning options
  • 2018, Hilton announced a whole host of environmental and social responsibility goals as part of its Travel with Purpose 2030 Goals
  • setting carbon reduction goals in line with the Paris Climate Accord, reducing water use by half, sending no leftover soap to landfills, and overall cutting its environmental impact in half by 2030.
  • However, that lack of guests allowed Hilton to start implementing other parts of their impact reduction plan, like having some of their hotels switch to using renewable energy. 
  • heir guests. Sustainability and eco-friendliness are more important for travelers and hotel guests than ever.
  • global travelers want to “travel more sustainably in the future,” and their 2019 Sustainable Travel Report highlighted that 70% of travelers are more likely to choose and book accommodations that are eco-friendly. 
  • Although current practices like using non-eco-friendly cleaning products and getting rid of unwanted waste may be cost-effective and save hotels money now, these and other findings show that travelers are willing to pay for hotels that go the extra mile for the planet, which will earn hotels loyalty.
  • dlevine4195 on 04 Oct 21
     
    This article discusses how the pandemic has strongly impacted many hospitality companies to be more "green" for the future.. From contactless key options, to minimizing food waste, to using technology to reduce unwanted waste like paper, it is helping set new green goals for the our planet and future of the industry.
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What is a hotel global distribution system (GDS)? (+3 types) - 0 views

www.cloudbeds.com/...hotel-gds hotel hospitality tech travel mobile business software technology
shared by amajo017 on 08 Jul 22 - No Cached
  • A hotel GDS gives your hotel access and visibility to thousands of travel agents and corporate bookers
  • A global distribution system can integrate with your Property Management System (PMS)
  • As part of a GDS hotel booking system, your hotel will be exposed to a more targeted, professional travel community that alternative property types don’t have access to.
  • ...14 more annotations...
  • First, you should know that GDS services are only available for authorized users who are licensed and registered and not accessible for use by the general public.
  • For the widest visibility and revenue-earning potential, consider connecting your PMS to a GDS distribution platform that will allow you to connect to several big-name hotel GDS providers and manage your account on one system.
  • In terms of hotel GDS providers, there are three main giants that dominate the market:
  • Cloudbeds’ simple solution connects you to a system that connects to the big three GDSs mentioned above, allowing you to manage all your GDS accounts from one platform.
  • Still, GDSs also have the power and functionality to send their inventory to OTAs.
  • A global distribution system (GDS) is one of the best ways for hoteliers to promote their hotel in the global corporate travel market. It’s a critical component of a well-rounded distribution strategy and helps hotel management increase occupancy within the lucrative corporate travel segment.
  • A global distribution system is an online system that delivers real-time hotel, airline, train, and car rental inventory, room rates, discounts, and more to travel agents and other businesses.
  • As part of a GDS hotel booking system, your property will be exposed to a more targeted,
  • GDS hotel booking system allows companies, such as travel agencies and corporate bookers, to book travel on behalf of others.
  • Public rates are visible and bookable to all agencies in a GDS and are subject to commissions paid to the booking agency. Common public rates are the Best Available Rate (BAR), Corporate (COR), and Government (GOV). Negotiated rates are only visible to companies with which you have a special agreement. The authorized agencies that can book these rates must enter an agreed-upon GDS hotel code called a Rate Access Code. Since negotiated rates are based on net rates, they are not subject to commissions.
  • Amadeus has been connecting travel providers to travel sellers since 1987. They serve over 770,000 hotels in 190+ countries worldwide and have a global team of 19,000 employees. Aside from hotels, Amadeus also services airlines, airport operators, rail operators, ground handlers, car rental companies & transfer providers, insurance provider groups, and cruise lines & ferries
    • amajo017
      amajo017 on 09 Jul 23
       
      This is the one my work uses!
  • Sabre has been part of the birth of airline automation since the 1960s. Today, they have almost 400,000 travel agents in their global travel marketplace. Their technology products include travel-focused mobile apps, check-in kiosks, airline and hotel reservation networks, ticket agent terminals, aircraft & crew scheduling systems, revenue management solutions, and more.
  • (Galileo, Worldspan, Apollo) – With origins leading back to 1971, Travelport encompasses the Galileo, Worldspan, and Apollo GDS systems. Their worldwide travel retail platform services travel agencies and suppliers with distribution, technology, and payment solutions, among others. They have partnerships with hotel chains and boutique hotels to develop targeted promotions and flexible rate models to gain greater visibility in their markets. 
  • The GDS system will likely evolve in the coming years rather than become obsolete, so it’s worthwhile connecting to one if you want to attract more business travelers and make gains in the corporate travel industry.
  • tvill22 on 08 Jul 22
     
    This article talks about the GDS and how it can help attract clients in particular business clients. It starts by giving all the benefits of the GDS. It then goes on to explain how the GDS works and who can access it. It ends by talking about the types of GDS systems and how they will evolve and stay relevant in the future.
  • amajo017 on 09 Jul 23
     
    This article describes the different types of GDS programs that hotels might use. The one my hotel uses is in here as well! It outlines why they are important, how they are used, and the massive reach that they have. Most companies use GDS to streamline their efficiency so it is interesting to read why it is so effective.
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Traditional Marketing Vs Digital Marketing : What's the difference? - Eggfirst - 0 views

www.eggfirst.com/marketing-whats-the-difference hospitality technology
shared by carine_elie on 26 Sep 22 - No Cached
  • Pros of digital marketing: Digital Is the Only Sure way to Reach Generation Z- Born with a smartphone already clenched in their tiny hands, Gen Z is the only generation that’s never known life without the Internet. For them, the radio is an antiquity, the TV set is something that their grandparents watch ‘programs’ on. They pay little attention to printed papers and think about billboards as scenery. If you wish to develop this age demographic as customers, then you need to be online so they can find you. By 2022, they will become the largest generation of consumers. Even as youths, they are making an impact – 93% of parents say that most of their purchasing decisions are influenced by what their kids have to say. Budgets Are Easier to Redistribute with digital marketing- budgets are mostly placeholders. You can plan to spend Rs10000 on Facebook ads every month, running branding campaigns, only to figure out one week later that those campaigns are underperforming. So, seeing this, you immediately pause the campaign. Spending stops. At the same time, your content marketing team had been allocated a budget per month. There’s nothing stopping you from diverting money from those Facebook branding campaigns to where it can make a difference today. An Abundance of Data to Pinpoint Your Ideal Customer- Facebook, Google, Twitter, and other platforms and service providers earn money by knowing everything there is about their users. When running digital campaigns, you get access to this analytics data and learn a lot about your ideal customers. By looking into Facebook or Google analytic tools, you will be able to generate several buyer personas to describe each segment of your customer base. We use the concept of persona to clearly define to whom we are speaking, in order to be hyper-focused in our content creation. The goal is to understand the problem that your product or service solves by walking a mile in their shoes. The persona that you’ve written up will serve as a powerful tool for writing laser-focused copy and content that will speak directly to each customer segment that you’re targeting.Cons of digital marketing: Digital ads can be deemed as annoying- Think about the moment you’re scrolling through your Facebook homepage and all you want to do is see what your old school friends are up to these days. Then you get the dreaded sponsored ad for something related to an embarrassing ailment you googled the night before. It’s sure to make you actively dislike the very brand doing the clever targeting. Less permanent- Digital marketing efforts like Google ads, banners, promo emails or social media ads can have a fleeting, temporary character. They’re intangible and can easily be ignored. If your target audience keeps scrolling or clicks to the next page your ad will be gone from their screen.
  • carine_elie on 26 Sep 22
     
    The 21st century's marketing technology trend may revolve around proximity. Traditional marketing is still sometimes the best approach for businesses to reach their target audience. The advantages and disadvantages of traditional and local marketing are discussed in this article. This quick read offers much of useful information.
  • carine_elie on 26 Sep 22
     
    The 21st century's marketing technology trend may revolve around proximity. Traditional marketing is still sometimes the best approach for businesses to reach their target audience. The advantages and disadvantages of traditional and local marketing are discussed in this article. This quick read offers much of useful information.
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Gamification: The Hotel Effect - 0 views

blog.thehotelsnetwork.com/hotel-gamification
shared by peacejj22 on 06 Oct 22 - No Cached
  • Gamification: The hotel effect
  • Nowadays, the ways to attract guest attention and interest are countless, and being able to capitalize on today’s new technologies and digital transformation is just as important as presenting an unforgettable stay for your guests. With this in mind, we’ve taken interest in a new and innovative trend that hotels have begun adding into their marketing repertoires - gamification. 
  • use cases of this concept present a wide array of possibilities
  • ...7 more annotations...
  • Why is gamification so effective in hospitality?
  • One of the important points of gamification is that it serves as a completely interactive digital experience. Being a new concept gives visitors the excitement of being able to engage with something fresh, and the interactive aspects of gamification is what keeps them interested in the program - and ultimately, of course, the property. Hotels around the world have begun introducing different variations of gamification, from simple point systems to full-fledged casino-like game ideas. Whether it be keeping up with guest loyalty or creating a sense of scarcity and urgency, gamification is a budding trend that’s set to take over the hospitality world. 
  • In addition to creating an engaging and interactive first impression for your potential guests, it’s equally important to be able to have something that keeps them constantly wanting more from you; and this is exactly what La Quinta Inns & Suites did.  The brand presented visitors with “Play & Stay”, a tremendously addictive game where users were able to potentially win collectibles or points of the brand with a digital slot machine and wheel of fortune. 
  • With “Play & Stay’s” digital slot machine, guests can use these tokens to access the game. The more times they play, the more chances they get to receive La Quinta-relevant rewards such as discounts or stays without blackout dates. The game’s addictiveness, in addition to the great potential rewards, adds to the guest's desire of returning back to the La Quinta website, and spinning the wheel again to see what more prizes they can potentially win. This in itself already helps to builds a large loyal base of La Quinta followers, and the gamification strategy’s success only amplifies its potential.
  • Accor Hotels
  • When creating a point-based gamification strategy, Accor Hotels has hit all the right spots with their Accor Live Limitless (ALL) program. The brand’s ALL program lies solely in a simple yet equally effective point system. Though it seems straightforward, the Accor point system possesses an in-depth array of different aspects in the overall strategy. Five different ALL program levels, depicted with different cards, range from classic to diamond and contain different perks each. Focusing on the actual stays of the guests, the program allows users to accumulate reward points every time they book or stay at one of the participating ALL program hotels, and members can earn additional reward and status points for every 10 Euros spent.
  • We at THN love exploring and learning about new hotel marketing initiatives, and look forward to creating more content and additional follow-ups to the growing and innovative gamification trend. We can’t wait to see what more exciting gamification strategies you have in store! 
  • peacejj22 on 06 Oct 22
     
    this article talks about how gamification is impacting the Hospitality industry.
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What role cloud computing is playing in the evolution of the hotel industry? - 2 views

qloapps.com/volution-of-the-hotel-industry
shared by cnburke22 on 04 Sep 22 - No Cached
  • What role cloud computing is playing in the evolution of the hotel industry?
  • Preparation starts when guests interact
  • Cloud services collect data from the moment a customer interacts with a company or service. For example, the hotel can keep track of which services or rooms the customer viewed and make recommendations for upgrades.
  • ...8 more annotations...
  • information provides insight into customer preferences
  • Personalization continues with upsell offers that appear as the customer interacts with the company.
  • The cloud not only enables a frictionless checkout experience with no surprises, but it can also follow up afterward to nurture relationships and reward loyalty.
  • Benefits of Cloud Computing
  • Cloud computing provides several advantages over traditional computing:
  • Avoids costly and painful installationsRequires minimal upfront investmentAllows software companies to focus resources on R&D/innovationEliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time. Apart from that, it has lower switching costs for buyers.Pushes software companies to consistently earn customer loyalty with innovation and great service.Eliminates the chances of tasks being derailed because operating the job is possible from anywhere at any time.Relive the risk of unsecured information.
  • Build responsive infrastructure
  • Disruption can have far-reaching consequences. Suppose organizations need to work remotely, shut down or open up certain operations, change supply lines or alter operations in any way. In that case, cloud services allow a smooth transition with a central line of communication.
  • peacejj22 on 04 Sep 22
     
    This post helped me better understand cloud computing and the benefits associated with doing so through an industry-focused lens.
  • jsmiranda22 on 29 Oct 22
     
    Cloud computing continues to transform the hotel industry by providing the opportunity to reduce cost, improve experiences, build responsive infrastructure and personalize guest offers. Cloud-based software can save the industry money and seamlessly implement a new system without the lengthy installation process. A great way to meet hotel objectives and increase guest experience.
  • cnburke22 on 20 Jan 23
     
    Cloud computing contributes to many different factors in hospitality. From the moment the guests arrive cloud computing is already playing a role in providing a better experience. By saving guest information and make it readily available to all members of staff, personalization is provided form the start. Cloud computing will also keep previous stay information which allows employees to see customer preferences. "Predictive maintenance can handle by cloud computing to reduce downtime, especially during peak seasons.The cloud offers a true end-to-end solution for hospitality, restoring the thrill of travel."
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Press release: Target Field becomes first MLB stadium to achieve LEED Platinum Certific... - 0 views

www.mlb.com/...um-to-achieve-leed-platinum-ce target field mlb stadium certification platinum
shared by ryanbonifas on 30 Sep 22 - No Cached
  • Target Field becomes first Major League Baseball stadium to achieve LEED Platinum Certification via new rating system
  • Minnesota Twins receive highest honor bestowed by the U.S. Green Building Council for continued excellence in Operations and Maintenance at the “Greenest Ballpark in America”
  • Minnesota Twins announced today that they have been awarded LEED Platinum certification for Existing Buildings: Operations & Maintenance – making Target Field the first Major League Baseball venue to receive the U.S. Green Building Council’s highest possible honor via the new LEED v4.1 rating system.
  • ...3 more annotations...
  • LEED (Leadership in Energy and Environmental Design), developed by the U.S. Green Building Council (USGBC), is the most widely used green building rating system in the world and an international symbol of excellence.
  • Target Field is also the nation’s first sports venue to earn three levels of LEED certification through Arc, the state-of-the-art digital platform that uses real-world data to help benchmark, measure and improve sustainability performance.
  • “The Minnesota Twins’ fifth LEED certification at Target Field demonstrates tremendous green building leadership,” said Peter Templeton, interim president and CEO, USGBC.
  • ryanbonifas on 30 Sep 22
     
    The Minnesota Twins are leading the way in green initiatives in becoming the first MLB stadium to achieve LEED Platinum Certification. As the landscape has changed with the desires of fans and guests to public assembly venues, venues across the country are doing their part to go green and obtain LEED certification. It is a great initiative the venue management industry has engaged on, not only at the major league level, but stadiums, convention centers and performing arts venues are all doing the same.
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Video: Making 1,043 Cocktails In One Hour - Gothamist - 0 views

gothamist.com/...ing-1043-cocktails-in-one-hour
shared by mmdmd99999 on 22 Jun 22 - No Cached
  • where to go for a fast drink. Sheldon Wiley, a bartender at Riff Raffs on 26th and Park earned the title of Fastest Bartender in the World from the Guinness Book of World Records on Sunday at an event at The Empire Room. To do so he had to make 1,043 drinks in one hour using at least four ingredients and without making the same drink twice. The previous record holder made 938 cocktails in one hour.
  • check out video below.
  • mmdmd99999 on 22 Jun 22
     
    Fastest bartender in the Guinness Book of World Records. Sheldon Wiley made 1,043 drinks in one hour using at least 4 ingredients and without repeating any drinks.
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