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natalieemmanuel

Alibaba has solved the one problem Amazon can't: B2B e-commerce - Fortune - 2 views

fortune.com/...alibaba-amazon-b2b-ecommerce

shared by natalieemmanuel on 11 Sep 14 - No Cached
  • Incredibly, many businesses today still buy and sell supplies and materials with paper invoices, faxes, and checks. It’s a huge opportunity on which the two largest e-commerce companies in the U.S., eBay and Amazon, have not focused. Both companies run marketplaces, but they specialize in consumer-facing goods, not wholesale items and business supplies. Amazon has been running AmazonSupply, a wholesale site, in beta for two years, as CEO Jeff Bezos promotes increasingly flashier schemes around drone delivery, TV shows, mobile phones, and publishing.
  • But there is one true giant in the category: Alibaba, the Chinese retail darling that last week revealed plans for a $21.12 billion initial public offering, which has dominated in B2B e-commerce. I was reminded of this over the weekend while listening to Planet Money’s entertaining explainer of the Alibaba wholesale market. Through Alibaba.com and 1688.com, the company provides to people everywhere access to the Chinese supply chain. This means tinkerers, builders, entrepreneurs, and small businesses can order custom motors and parts from Chinese factories without having to travel there, find a scout, and forge a relationship with a manufacturer before doing business.
  • natalieemmanuel on 11 Sep 14
     
    In the year2000 it was predicted that B2B e-commerce would be a trillion dollar market. However, what actually happened was underwhelming compared to the predictions previously made as the market only made about $559 billion. Surprisingly, most businesses still buy and sell products the "old fashioned" way using fax, paper invoices and paper checks. The big question is, why aren't the large e-commerce companies, including Ebay and Amazon, banking in on this market? Amazon has been testing a wholesale site called AmazonSupply for about two years. However, much like Ebay, Amazon specializes in selling consumer-facing goods. There is one e-commerce company who is dominating the market. Alibaba is a Chinese retail giant that is leading the B2B e-commerce world. Alibaba has succeeded by opening up the world of international suppliers to companies without having to form a relationship with the manufacturer before purchasing supplies. By using Alibaba as a mediator between businesses and suppliers, businesses can buy products in bulk without actually having to travel to China to do it. Alibaba has given businesses access to many manufacturers that they most likely otherwise would not have access to.
  • natalieemmanuel on 11 Sep 14
     
    In the year2000 it was predicted that B2B e-commerce would be a trillion dollar market. However, what actually happened was underwhelming compared to the predictions previously made as the market only made about $559 billion. Surprisingly, most businesses still buy and sell products the "old fashioned" way using fax, paper invoices and paper checks. The big question is, why aren't the large e-commerce companies, including Ebay and Amazon, banking in on this market? Amazon has been testing a wholesale site called AmazonSupply for about two years. However, much like Ebay, Amazon specializes in selling consumer-facing goods. There is one e-commerce company who is dominating the market. Alibaba is a Chinese retail giant that is leading the B2B e-commerce world. Alibaba has succeeded by opening up the world of international suppliers to companies without having to form a relationship with the manufacturer before purchasing supplies. By using Alibaba as a mediator between businesses and suppliers, businesses can buy products in bulk without actually having to travel to China to do it. Alibaba has given businesses access to many manufacturers that they most likely otherwise would not have access to.
  • danalbert on 12 Sep 14
     
    For an individual shopper, Alibaba has also created Ali Express, which gives an individual access to the same staggering number of products at near wholesale prices. They do indeed appear to have broken the code on B2B sales while still providing availability to the consumer. Win-win.
jennifer amador

e-marketing,conference,e-tourism - {Travel Daily News} - 0 views

www.traveldailynews.com/...The-art-of-Marketing-E-Tourism

e-marketing hospitality

shared by jennifer amador on 23 Jul 12 - No Cached
  • will engage e-marketing experts from all over the world to share their knowledge and experience about e-marketing techniques, such as SEO - Search Engine Optimization, SEM - Search Engine Marketing, online PR, social networks marketing, and online ad campaigns.
  • -marketing plans contain a variety of policies for short- and long-term demand of the site, which ensures more repeat visitors thereby ensuring an increase in sales. These special techniques are known as “E-Marketing Arts.”
  • jennifer amador on 23 Jul 12
     
    E-marketing is pretty much an enhancer to revenue management, sustainability in tourism specially in development companies. Nonetheless, e- marketing also encourages individuals to do their booking for hotels and flights via the internet and trains bookers to learn about the search engines when booking flights. In essence, e- marketing encourages to learn about different types of search engines that are available to individuals for traveling and it benefits the different advertising companies as well as the travelers.
bdolman

3 Reasons Why Hotel Email Marketing is Essential - 0 views

hotelmanager-blog.trivago.com/efits-of-hotel-email-marketing

shared by bdolman on 08 Apr 18 - No Cached
  • Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in.
  • Email marketing offers you the unique opportunity to personalise your guest service and extend your brand through one-to-one marketing campaigns. Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay. It’s a chance for you to build rapport with your guests—which translates into positive reviews and repeat customers.
  • You can start with the pre-arrival email. Ask guests to follow you and give you a “Like” on Facebook in exchange for a special offer from your hotel. It’s a simple and cost-effective way to use email marketing to grow your hotel’s audience online. And not only does your social media reach now include this person and their followers, you’ve also given your guest another reason to look forward to their stay.
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  • Every email you send is an opportunity to promote your social media channels and encourage guests to interact with them
  • Pre-arrival emails also present another opportunity: to increase your incremental revenue through upselling and cross-selling.
  • An estimated 77% of consumers prefer to receive marketing messages through email campaigns. So there’s your chance to collect valuable feedback for your hotel—with post-stay email marketing.
  • Sending emails to your customers after they’ve checked out does more than help you discover what they thought about their experience. These emails are also a chance for you to thank your guests for staying with you and invite them to subscribe to your loyalty programs. They’re a chance for you to build on the guest-hotelier rapport you established with your pre-arrival email. And when guests subscribe to your mailing list, you can reach out to them in the future with special deals and exclusive offers.
  • If guests enjoyed their stay, you can also use this email to remind them about your social media channels and encourage them to share their experience online. If, on the other hand, they had a bad stay, sending them an email opens the door for you to mend the relationship and offer a win-back incentive. Both types of exchanges create loyal guests, which can lead to repeat business and referrals.
  • galca008 on 08 Apr 18
     
    This blog post talks about how you can effectively reach your customer base through the use of email marketing, pre and post arrival. One of the benefits is being able to build guest rapport by creating a relationship through this channel. Sending them a few offers prior to arrival or a unique message to follow your twitter page creates this positive relationship and vibe about your brand. This leads to getting a farther reach on your online presence via social media and what not. This is a cost effective marketing channel that leads to more followers, more likes, and more brand awareness. Lastly, you can discover great guest feedback by sending post stay e-mail marketing. It has been reported that the majority prefer to receive a guest feedback e-mail rather than being stopped while they are checking out. This also opens the doors to opportunities, by keeping the relationship, creating customer loyalty, and reaching them through email marketing for special deals. The use of email marketing is one of the most cost effective and leads to the greatest ROI. It creates customer loyalty and leads to repeat business.
  • bdolman on 09 Apr 18
     
    The article titled "3 Reasons Why Email Marketing is Essential for your Hotel" provides interesting points in terms of the impact of email marketing. Building guest rapport, specifically a personalized point of contact, is crucial for the guest to feel that there is a connection, and in turn will become loyal. According to the article, "Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay. It's a chance for you to build rapport with your guests-which translates into positive reviews and repeat customers". Therefore, how can hotels create a positive guest experience and environment? Email marketing, when used efficiently, such as through pre-arrival emails, will allow guests to feel appreciated and taken care of. In addition to this, email marketing is an excellent opportunity to extend the brand's online presence and receive guest feedback. Thus, email marketing should not be seen only as communication from the hotel to the guest, but a great start to a conversation.
kuhang

Developing an Email Marketing Strategy in Hospitality By Max Starkov, Adjunct Professor... - 0 views

www.hospitalitynet.org/...4020610.html

hospitality technology solution business

shared by kuhang on 14 Nov 20 - No Cached
  • This year over 20% of all revenues in hospitality will be generated from the Internet (15% in 2003). Another 20% of hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins). In 2004, for the first time Internet hotel bookings will surpass GDS hotel bookings. Two years from now the Internet will contribute over 27% of all hotel bookings (PhoCusWright). 53% of all Internet bookings in hospitality will be direct to consumer (i.e. via hotel-owned websites).
  • Email Marketing - a Powerful Direct-to-Consumer Distribution Tool
  • In the context of explosive growth in Internet distribution and marketing in hospitality, email marketing is a powerful direct-to-consumer distribution and marketing tool. It allows hoteliers to engage customers in strong, personalized and mutually beneficial interactive relationships, increases conversions, and sells more efficiently. Email marketing is an important aspect of today’s multi-channel marketing model that requires hoteliers to communicate a single brand image across all channels.
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  • So the fight is to build your organic database, construct effective email campaign messages, win the right to be recognized and accepted into the email box, and convert the reader into a customer now and into the future.
  • The analytics to measure the success of an email campaign should include: open or view rates, click through rates, the number of pages viewed, the duration of the site visit, the number of contact forms submitted, the number of phone calls received, revenues and roomnights from special rate code bookings or packages purchased, and the long term sustainability of the campaign. Do people print out the email and present it by mail or at the front desk when making a reservation? Have you received inquires referencing the special rate announcement?
  • Email Marketing is here to stay. It is an important aspect of the hotelier’s Direct Online Distribution and eMarketing Strategy. Email and eMarketing in general can be used both as a direct response vehicle (short-term, results-oriented) and as a branding tool (long-term and strategic goals). Email marketing allows hoteliers to engage the customer in a strong, personalized and mutually beneficial interactive relationship at a fraction of the cost of traditional marketing. And most importantly, email marketing allows the hotelier to “own the customer” in this new online distribution and marketing environment.
  • kuhang on 14 Nov 20
     
    This article makes a detailed analysis of E-mail marketing strategies in the hospitality industry. Through a large number of data and case analysis, the author resolves the current development environment of E-mail marketing. In addition, the author puts forward his own views and summarizes a set of standard E-mail summaries from several important aspects of E-mail marketing activities.
krehman

Impact of E-commerce on the Hospitality Industry - 0 views

www.ukessays.com/...merce-hospitality-industry.php

hospitality technology business travel

shared by krehman on 31 Jan 13 - No Cached
  • E-commerce solutions are varied, and seller, buyer compatibility with it is necessary to work with a chosen one.
  • It facilitates local community access to tourism market and minimises the financial information leakage. It links local communities and hospitality industry directly with the tourists. It could help building up local finance along with the national foreign exchange. It increases small enterprises by directly marketing the local products and industries anywhere in the world.
  • t monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services. It
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  • he hospitality industry and leisure industries are widely regarded as being extremely competitive and fast moving.
  • It facilitates local community access to tourism market and minimises the financial information leakage.
  • E-Commerce has brought revolutionary changes in tourism and hospitality industry.
  • Local communities get a direct share in the income while traditional cultures, social structures of the hosts get appreciated and extraordinary skills make a come back.
  • More information leads to more influx of tourists that might result in environmental imbalance and deprivation of local livelihood, creating a long-term crisis for locals.
  • Hospitality is a booming industry all over the world today and through Internet, selling their hotels, facilities offered, picturesque backgrounds, food, comforts, cultural attractions, social functions, religious peculiarities are showcased without much expense or difficulty.
  • ation details, with other much needed competitive and quality information. Through Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations.
  • It monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services.
  • Yes, there are many. It gives unnecessary and complete personal information of the tourist, which might not be appreciated in an underdeveloped part of the world.
  • Hospitality industry has to be thoroughly aware of its own labour market and its problems.
  • Economic, social and technological factors have created a highly competitive business environment in which customers are becoming more powerful, Turban and King (2003, p.25). The highly professional search machines make this possible for them.
  • becoming a steadily bigger part of life without our realising it.
  • E-commerce website should offer a stimulating experience with reliable information that could motivate the customer. Easy Channelling and navigating the customers to full portfolio of all necessary and essentially correct information is very important.
  • It is essential to keep in mind the local environmental sensibilities. Applying the concept of e-commerce for tourism and hospitality has become the most natural outcome in recent years.
  • They could directly talk, write, book and pay for their stay much in advance, with all information about reaching, being welcomed, how and where, meeting points, weather, forecasts, dangers, attractions and day-today itineraries intact with them months in advance.
  • Internet can offer buyer-seller information, eliminate expenses, improve business, and can give clear loc
  • yongwei hao on 31 Jan 13
     
    Face of consumerism through e-commerce has radically changed in the last few years. Buying or selling through Internet and online shops depending on websites, has become an ordinary part of consumer life today. Higher expectations, less tolerance, more demanding and choosy customers are becoming more common. 
  • lin liu on 31 Jan 13
     
    With the development of society, economy as well as technology, customers are becoming more powerful, they have higher expectations, less tolerance, more demanding. In this situation, high quality and professional E-Commerce is needed in more fields. E-commerce solutions are varied, which provide the buyers, sellers, providers more opportunities to run business activities efficient. Revolutionary changes have occurred in tourism and hospitality industry by E-Commerce. In recently years, more agents and organization make the applying of E-Commerce as one important choice to be outstanding. It owns many valuable advantages. It facilitates agent access to market and minimizes the financial information leakage. It provides any agents chances to connect market all over the world. When travelers arrival the destinations, they need huge information, service, facilities, market cash and so on, which all can be obtained by internet. And also, for Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations. What is more, it monitors, evaluates, creates faster transactions by the flexible web services. Thus all the process can be created, facilitated, and monitored by E-Commerce. Absolutely, there are also many disadvantages in E-Commerce. Some information in it may be incorrect or unnecessary. People give important information via internet, so the security problems can't be avoided at any time. If over population come to the destinations, customers may not satisfy the service or the local nature may be damaged. Hospitality industry has to be thoroughly aware of its problems.
  • krehman on 25 Jan 19
     
    This article tackles what E-commerce is in relation to businesses all of the world in the modern day but especially what is occurring in the hospitality industry. How now a days many people are looking to book travels online and the specificity's they are looking for can be featured through the internet. Through these websites provided by companies bookings could be made directly without a third party making the plans or making payments from customers. What's most interesting about this article is about is how it is self realizing and it also highlights the negatives e-commerce can have with the consumer (i.e. too much information given about a destination). But, it does tie in the end how it is a very positive step forward for all business alike and can create more revenue than before e-commerce existence.
sliu043

eMarketing Do's and Don'ts | Top Stories | Hospitality Magazine (HT) - 0 views

hospitalitytech.com/emarketing-dos-and-donts

Hospitality e-marketing

shared by sliu043 on 02 Apr 18 - No Cached
  • The Do's: 1. Follow the rules of spam filters and the Can Spam Act, which applies to all marketing and promotional e-mail distribution, except transactional e-mails such as confirmations or thank-you correspondence.
  • 2. Play the keyword game.
  • 3. Make your customers feel special.
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  • 4. Tap e-marketing's immediacy. Among the benefits of e-marketing is the ability to cut the cycle time from offer to close.
  • The Don'ts: 1. Avoid messaging without a purpose. Inundating customer mailboxes with generic and too-frequent messaging dilutes the program's value and can be interpreted as spam. Sign-ups without an explanation of the program garner little participation.
  • 2. Don't overwhelm.
  • 3. Don't overuse e-coupons, an easy temptation to succumb to when early campaigns boost business. Making a special offer in every e-mail trains guests to wait for the offer and diminishes the full price value of the product. Narrow e-mail coupons to a few per year and always for a particular reason, and make it time sensitive, tied to a purchase and personalized.
  • 4. Don't forget surveys.
  • Surveys can also flesh out information garnered through earlier solicitations, making for a richer database to mine for marketing uses (and avoiding appearing too intrusive at sign-up).
  • sliu043 on 02 Apr 18
     
    In this article, the author pointed out that nowadays the Internet has played a prominent role in the lives of most consumers, so hotels and restaurants must make the good use of the Internet to send their marketing messages. Through the e-marketing experiences, the article has introduced some best practices as well as tactics for hotels and restaurants, revealing a list of e-marketing Do's and Don'ts. In one word, the author believed that striking the right tone is essential in an e-marketing program. Be clear, straightforward, respectful and fun to score points with recipients, and offer things they value: exclusivity and meaningful rewards. In addition, use database analysis tools to make the most of the data collected: to cater to specific groups and even personalize messages.
Yaping Li

E Business Strategy -e commerce business strategies | Economy Watch - 1 views

www.economywatch.com/...e-business-strategy.html

shared by Yaping Li on 31 Jan 12 - No Cached
  • E Business Strategy can be summarized as the strategies governing E Businesses through calculated information dissemination.
  • E-business diverges from the traditional sphere of business by speeding up the business activities and giving a totally new dimension and definition to businesses worldwide be it whether partnerships, joint ventures or large corporations.
  • YUCHEN TI on 31 Jan 12
     
    This article gave us a highlight information of e-business strategy, E business has been added as the latest domain in business and has become a must-have in the highly competitive technology driven open market. E Business Strategy can be summarized as the strategies governing E Businesses through calculated information dissemination. E-business can help company reach to the international market and use minimal cost. There have some E-business models, such as MRP (Material Requirements Planning), EDI (Electronic Data Interchange) or ERP (Enterprise Resource Planning). And e-business strategy would general included : supply chain management, customer service and customer relationship management, inventory and service management integration and tactical operations alignment.
  • Yaping Li on 15 Sep 12
     
    From this article, the-business plays an important role in today's world. By the e-business, the trade can be made on the internet. It is very convenience for the global businessman who can reduce the cost and make more profit. The supply chain management and email marketing are the essential features of the e-business. With the help of the e-business strategies, the wholesalers and retailers can handle with different products. They can discuss the price, quantity and other detail information on the internet. Else, the trade can be observed by the internet that will offer a good environment for the businessman. In addition, the effective e-business can make sure the customers will have a good service. And it also can avoid the unnecessary purchase steps and expenditures.
Xuan Huang

Introduction to a Hotel eMarketing Plan. Part II | Blog TRW - 0 views

www.blogtrw.com/...-hotel-emarketing-plan-part-ii

shared by Xuan Huang on 29 Mar 13 - No Cached
  • The concept of eMarketing has gone beyond the traditional 4 “P’s” of marketing
  • Therefore there are 10 areas around which we are going to build our strategy,
  • Before getting started we have to know our clients and market well.
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  • in our web we can personalize an offer for our client segment, transmitting brand values and our story in a way that no other place can.
  • We need to be sure that our main product (lodging) y all the sub-products (various extras during the stay) are properly presented and within reach of the client, both on the website and through other online channels
  • In the first place, we must be sure that our web has a good and reliable reservation system that can adjust to our needs.
  • , one of the great advantages of online marketing is that we can determine quickly and precisely the ROI (Return on Investment).
  • Xuan Huang on 29 Mar 13
     
    It is all about tourism revolution. This article introduces how a hotel emarketing plan works. As the author mentions, the concept of emarketing has gone beyond the traditional 4 "P"s of marketing, but with an eye towards greater homogenization. And he concludes 10 key areas of the actions: e-research, e-branding, e-marketing, e-prcing, e-communication, e-promotion, content management, e=commerce, customer loyalty and marketing e-audit.
Godelieve Olibrice

SMS Marketing For Hotels and Spas - 0 views

marketing.anchormobile.net/...-Marketing-For-Hotels-and-Spas

shared by Godelieve Olibrice on 17 Nov 13 - No Cached
  • Mobile Marketing as a Service Blog
  • SMS Marketing For Hotels and Spas
  • SMS mobile marketing
  • ...13 more annotations...
  • can be used for so many different types of businesses, hotels and spas included.
  • SMS mobile marketing is already being integrated into many hotels' and spa's marketing strategies, and it is working for them. It improves customer service, encourages customer loyalty, and promotes bookings of rooms,
  • maintain a long and lasting relationship with your customers, and increases the likelihood that they will return to your business
  • restaraunts, and spa treatments
  • amount of contact you have with your customers, which leads to more revenue, but your contact becomes much
  • Using SMS marketing to communicate with customers not only increases the
  • more personal to the customer, since they are communicating with you through their mobile phones as opposed
  • to them seeing your marketing through more traditional marketing channels (television, radio, billboards,
  • newspaper ads, etc.)
  • SMS mobile marketing is CHEAP
  • it's way more effective!
  • statistics and surveys show that people open up and
  • respond to text messages quicker than any other medium! (Within 4 minutes to be exact.)
  • Godelieve Olibrice on 17 Nov 13
     
    This is an interesting article about the benefits of SMS marketing for hotels and spas. While SMS marketing have been adopted by other industries, the hospitality and tourism sectors have not taken full advantage of this fastest e-marketing tool. SMS marketing is considered non evasive faster, cheaper and increase the relationship between you and the guests. Moreover, SMS marketing help to promote your special events, offers and the customers have them readily available in their smartphones. In conclusion, SMS marketing can increase the hotels or spas revenues as more people have access to SMS message and will take advantage of the promotions that the hotels or spas are offering.
jsanc478

Benefits of proximity marketing systems for the hospitality - 0 views

alertiee.io/...imity-marketing-in-hospitality

technology Hospitality Hotel Software business

shared by jsanc478 on 07 Feb 22 - No Cached
  • Proximity marketing is a form of electronic marketing where customers are targeted by marketers based on their proximity to a certain location. Generally, these communications are personalised and aimed at motivating the customer to make a purchase in the immediate future.
  • There are several ways a proximity marketing system can be implemented. Options include:QR CodesGeofencing (RFID or GPS)BeaconsWi-Fi
  • Geofencing is a tool that facilitates proximity marketing by tracking a guest’s movement using an app that has been granted access to analyze their device’s GPS signal.
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  • Beacon systems (like the Alertiee Plus) work by using Bluetooth to open a line of communication between a guest’s device and a specific location’s beacon when the two come close enough together to establish a connection.
  • In addition, beacons allow for much more flexibility, reliability, and detail in locations where GSP or cell signals are weak (e.g., malls, department stores, and hotels). If a guest enters the beacon’s Bluetooth radius the system will be able to communicate, regardless of any other factors. Beacons typically use Bluetooth Low Energy (BLE), which uses significantly less bandwidth and battery power than GPS-based geofencing systems.
  • Proximity marketing systems are incredible tools for streamlining and automating operations in the hospitality industry.
  • the most promising benefits of proximity marketing and geofencing technologies in the hospitality industry is in boosting sales revenue.
  • Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
  • Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.
  • hospitality industry can use and benefit from these tools with a focus on streamlining operations, increasing sales revenue, and improving customer experience.
  • roximity marketing systems are innovative ways of accomplishing this.
  • Reviews
  • proximity marketing systems offer an ROI that is 16% greater than PPC SEM. In part due to its cost-effectiveness, proximity marketing has begun to see widespread adoption by companies like McDonald’s, Walmart, and Macy’s.
  • The process looks like this: Guest installs an app with geofencing capabilities and grants both GPS and notification permissions. App tracks guest’s location and sends updates to proximity marketing system using cellular data. App alerts proximity marketing system that guest has entered an area defined by owners as ‘the business’. Guest receives marketing materials in the form of push notifications via the app.
  • Proximity marketing is a form of communication strategy.
  • beacon systems don’t need to (and, in fact, can’t) track a guest’s location when they aren’t near the beacon itsel
  • geofencing technologies typically need to continually update their records of the guest’s location so that the system is aware when they enter the designated area.
  • How can proximity marketing and geofencing technology benefit hospitality businesses?
  • Check-ins
  • Key delivery
  • Menus 
  • hile both geofencing and beacon systems offer several benefits to businesses in the hospitality industry, beacons are by far the more intuitive and less invasive of the two.
  • Increasing sales revenue
  • Targeted marketing
  • Personalised marketing
  • Improving guest experience
  • Room service
  • Wait times
  • melnetra112 on 07 Feb 22
     
    Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.
  • jsanc478 on 12 Apr 22
     
    This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.
Scott Kane

E-marketing favored for the holidays - Peoria, IL - pjstar.com - 0 views

www.pjstar.com/...eting-favored-for-the-holidays

shared by Scott Kane on 19 Nov 12 - No Cached
  • acebook and videos finished second and third on the marketing list, followed by online paid advertising and paid search marketing.
  • Other digital tactics on the move? Mobile. Last year, 57 percent of marketers used mobile-optimized websites. This year that number will be closer to 80 percent, noted the Experian survey.
  • The company said Obama gained 22.million impressions compared with Romney's 4.5 million impressions
  • Scott Kane on 19 Nov 12
     
    The company Experian Marketing Services recently performed a survey asking marketers their approach to holiday plans this season. Ninety-six percent of the marketers surveyed planned to invest this year in e-marketing services. Another survey showed that the amount of money President Obama spent on online marketing could have helped him in his re-election. E-marketing is in my opinion one of if not the most effective way to market products and services.
mrive258

2016 Digital Marketing Trends to Implement into Your Hotel Marketing Strategy - E-Marke... - 0 views

www.e-marketingassociates.com/-your-hotel-marketing-strategy

shared by mrive258 on 20 Jun 16 - No Cached
  • The success of your search engine optimization efforts is heavily dependent on your hotel’s activity on social media. Google tends to favor social media accounts that frequently post and interact on different channels.
  • In 2016, we can expect more hotels using social media advertising to receive more engagement and interaction. Therefore, be sure your hotel is allotting a marketing budget for social media advertising.
  • It is important that in 2016 more than ever before, your hotel integrates a mobile strategy which must include a responsive website and a mobile compatible booking engine.
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  • Videos again will continue to dominate in 2016 especially YouTube
  • ahand019 on 20 Jun 16
     
    This article talks about some of the key digital marketing trends that hotels should implement in order to stay relevant. OTAs continue to dominate the market offering competitive pricing. Hotels need to ensure rate parity is in play and that they are setting themselves apart from the OTAs. Social search optimization and social media marketing are becoming more important in today's society. Hotels need to ensure their posts are social search optimized in order to have better placement in Google searches. They can also choose to advertise through social media platforms. This article also states that mobile optimization is more than just a trend. Travelers are increasingly using their mobile devices to play trips including booking hotels. Hotels need to make sure their websites are optimized so guests can easily make reservations. This article also recommends that hotels feature special offers for those guests who book using a mobile device. This is key for setting themselves apart from OTAs. Video marketing is the final trend discussed in this article. Creating videos is a great way to stay relevant and also connect with guests. Having videos on your website also helps your social search optimization because guests will typically spend more time on the site, which ultimately improves your ratings.
  • mrive258 on 29 Sep 16
     
    In 2016, hospitality marketing MUST include e-marketing in order to stay relevant. E-marketing methods should take into account social media marketing, as well as mobile compatibility and videography to increase traffic to your sites.
kmill139

Why the U.S. is Terrible at Recycling Electronics | Digital Trends - 0 views

www.digitaltrends.com/...-waste-recycling-united-states

technology hospitality business tech

shared by kmill139 on 17 Jun 21 - No Cached
  • E-waste in the United States is out of control.
  • You may assume America has to at least be on par with the rest of the first world when finding a forever home for computers, phones, and printers, but you’d be wrong.
  • Those millions of old motherboards and TVs consoles rotting in landfills and warehouses aren’t just eyesores. They amount to a massive health hazard. While electronics waste comprises only 2-3 percent of America’s solid waste stream, the lead, cadmium, chromium, and other materials in aging circuitry account for 70 percent of the hazardous material in landfills, according to an EPA report.
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  • Others go belly up, leaving behind millions of pounds of old gadgets piled in mountainous heaps atop land which has lead levels many times normal.
  • You’re probably not screaming into a paper bag about the $20 billion or so of gold that’s trashed in electronics every year worldwide. Precious metals come and go. But if you care about the soil that comprises the land of the brave, you should start thinking about what happened to last year’s smartphone (even if it’s just sitting in the garage).
  • This list of reasons isn’t exhaustive, but serves as a solid starting point for understanding the United States’ e-waste dilemma and what can be done.
  • U.S. e-waste recycling laws are often outdated or nonexistent
  • Only 25 states (plus Washington, D.C.) have legislation that addresses e-waste recycling. The other 25 don’t have comprehensive programs, and don’t report what happens to the electronics beyond occasional voluntary numbers, says Jason Linnell, head of the National Center for Electronics Recycling (NCER). Federal laws don’t explicitly address e-waste recycling.
  • The U.S. isn’t good at recycling
  • The current level and effectiveness of e-waste recycling depends on which state you live in and whether or not you trust locals to “do the right thing.” The hope for improvement sits with congressional reps, state lawmakers, manufacturers, and gadget freaks (yes, you).
  • Single-stream recycling hasn’t helped
  • Between 2005 and 2014, single stream recycling programs increased from 29 to 80 percent in American towns and cities. During that same time period, material contamination rates increased from 7 to 25 percent.
  • E-waste legislation regularly disappears in Congress
  • This is not the first Congressional session in which similar bills have been introduced and allowed to die like a first grade classroom goldfish on summer break. SEERA currently sits with the house’s Foreign Affairs Committee. Why is it so tough to pass e-waste legislation?
  • The U.S. is an environmental rogue
  • As of late 2018, 186 states and the European Union have ratified it and follow its legal framework. The United States has signed the Basel Convention, indicating an intent to ratify, but is the only developed nation that hasn’t actually done so, which
  • After the initial Basel Convention was adopted in 1989, many organizations said the treaty didn’t do enough to address the disposal of waste from first world countries into the developing world, and pressed for an update, which eventually became 1995’s Basel Ban Amendment. The tweak — which was attacked by many industrial powers, including the U.S., Canada, and Japan — needed three decades before it was accepted by enough countries to go into effect. In August 2019, Croatia became the 97th country to ratify it, which transformed the updated stipulations into international law in December 2019.
  • EPA regulations are incomplete
  • Federal attempts at regulation have stalled, been killed
  • U.S. pushes back against international efforts
  • As a part of the 2003 Waste Electrical and Electronic Equipment Directive (WEEE Directive), the public was guaranteed free recycling services, and conveniently located collection centers. Around the same time, the EU also passed the Restriction of Hazardous Substances Directive (RoHS), aka the “lead-free directive,” which restricts the use of several toxic materials in the manufacture of circuitry and electronic products.
  • In Japan, the Association for Electric Home Appliances requires consumers to help pay for the processing of their goods and manufacturers to set up recycling programs. Electronics recycling has been promoted as such a point of national pride — because Japan is both a huge consumer of gadgets and the country has few indigenous precious metals — that there’s serious talk of making the 2020 Tokyo Olympic metals out of recycled materials. An estimated 80,000 cell phones need to be pulled apart and picked over to complete the plan.
  • State-level e-cycling programs are uneven
  • Certified e-cycling programs are important, but also confusing
  • If you’re the compliance officer who has to make sure the company’s used servers don’t wind up getting tossed in an Indonesian landfill, and you won’t have to nervously answer questions in a “60 Minutes” exposé, you probably want to get that e-waste removed by a disposal team with one of these
  • That all sounds great until you listen to Puckett, who helped create the e-Stewards protocols. He’s one of several people who took part in the development of R2 for over two years and then refused to continue when the proposed guidelines seemed to be too tainted by lobbyists, including ones at the Institute of Scrap Recycling (ISRI), an organization that favors a free market approach over regulation. Puckett and 13 recyclers created e-Stewards, which describes itself as the “the cleanest, most globally responsible standard for e-waste recycling.” He points out that the R2 certification still allows recyclers to export to developing countries. E-Stewards’ doesn’t. R2 recyclers can drop toxic e-waste in landfills or incinerators in the event of “circumstances beyond their
  • Scrap recycling lobby doesn’t like regulations
  • The announcer proudly explains e-cycling is a vibrant industry that adds 20.6 billion to the U.S. economy and supports 45,000 jobs domestically, “safeguarding our environment,” along the way.
  • Can anything be done? Possibly
  • Recycling isn’t the only answer for fewer landfills filled with decaying circuits. Chris Wellise, Chief Sustainability Officer for Hewlett Packard Enterprise (HPE), which installs and recovers tech, emphasizes the importance of designing products for longevity, disassembly, and reuse.
  • “On average, 85 percent of the environmental impacts can be addressed in the design phase,” estimates Wellise.
  • Similar challenges exist for smartphones. Review IFixit’s guide for repairability and you can expect the phones that are easy to disassemble are also easier to refurbish or scrap. In an unusual display of transparency, eco-minded electronics company Fairphone sells spare parts on its site and has visual cues printed on the pieces to help novices figure out where everything goes. In case you’re wondering, it’s possible to make a Fairphone work in America, but most of the company’s sales are in Europe.
  • In 2018, Apple gave birth to Daisy, a robot that can disassemble 200 of the company’s phones in an hour — 1.2 million a year. The company has an installation of the machine in Austin, Texas, and another in the Netherlands. Daisy’s supply chain of used products comes from the company’s in-store trade-in program and a partnership with Best Buy.
  • Pretty awe-inspiring, right? Keep in mind that Apple sold over 217 million phones just in 2018 and has moved 2.2 billion iPhone units since the product line launched in 2007. The two Daisy divisions aren’t even working at capacity. Apple is willing to license the robot technology so any company can use it to disassemble phones, but none have approached them yet.
  • carlatj on 17 Jun 21
     
    "Maybe it's easy to ignore the huge percentage of vintage gadgets that wind up torched in dicey scrap heaps in developing countries". This article was written on Feb-27-2020. The problem we saw on the old video is still very much a problem now, only bigger.
  • kmill139 on 29 Sep 21
     
    This article was super informative in the realm of E-waste. It covered every aspect of the issue and most definitely is relevant in today's world.
mtedd003

Cyber Security Marketing Tactics That Actually Work - 0 views

www.sevenatoms.com/...ng-tactics-that-actually-works

Hospitality technology cybersecurity marketing

shared by mtedd003 on 02 Oct 20 - No Cached
  • Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping.
  • This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
  • clearly a need for effective cyber security products and services, there are also many solutions on the market, making it more difficult to capture the attention of your target audience.
  • ...22 more annotations...
  • New cyber security companies are popping up all the time in response to the heightened demand. This can make it hard to stand out in the crowd, and it makes it essential for you to communicate what makes your brand different.
  • you also want to be credible.
  • your potential customers need a significant amount of education to understand what threats they face and what solutions they may need.
  • This is especially true given that CEOs and other C-level executives are not as well versed in information security, which can impact a company’s decision to include cyber security as part of their overall preparedness plan.
  • Though there is plenty of evidence pointing to the necessity of cyber security in protecting valuable data, the truth is that many businesses just don’t prioritize cyber security until it is too late.
  • only one in five, or 22% of those surveyed said that they fully incorporate information security into their strategy and planning.
  • data suggests that cyber security marketers must find ways to create a sense of urgency for potential customers
  • Content marketing can help you build credibility while addressing the major challenge of educating your prospects. In order for your content to be effective,
  • ensure that it is unique.
  • Use data in your messaging. 
  • Offering downloadable content like e-books and whitepapers is also an excellent way to convert your site traffic into leads that you can later nurture.
  • Another aspect of downloadable content that you’ll need to consider is the landing page.
  • case studies are one of the most important tactics for B2B companies.
  • Email Marketing
  • Downloadable content like e-books, case studies, and reports that provide readers with a more in-depth understanding of important cyber security topics. Links to your most recent blog posts talking about recent attacks or security concerns and those that break down complex cyber security topics for a wider reading audience. Video content that emphasizes the importance of cyber security and communicates the value of your company’s offering. A digest of relevant articles from reputable industry publications that helps readers better understand hot topics in cyber security. Monthly offers and sales promotions like a free trail, which can encourage prospects to sign up.
  • Webinars are a great way for cyber security marketers to connect with bottom-of-the-funnel leads.
  • interactive element.
  • Webinars can sometimes be costly to produce. However, as with other parts of your marketing campaign, there is also an opportunity to repurpose your webinar to get more out of this content.
  • Paid campaigns are great at accomplishing two goals – amplifying your content marketing efforts and getting prospects to arrive at your demo request landing page.
  • Don’t exaggerate your solution’s results.
  • Blogs are great for attracting prospects in every stage of the buyer’s journey. Try to create some evergreen blog content that will be universally relevant
  • Create an easy-to-navigate library of premium content. 
  • mtedd003 on 02 Oct 20
     
    The Cyber-security Market report has predicted worldwide spending on cyber-security will surpass $1 trillion by 2021. This is a result of annual cyber-attacks costing $9.5 million in global damages. The many solutions on the market require cyber-security services to be innovative on how they market. Cyber security companies want to stand out to customers while still remaining credible. Many businesses are also uneducated and/or don't prioritize cyber-security. The use of blogs and downloadable e-books allow marketers to educate while promoting their product. Cyber security marketers have to make sure they have an easy user-interface, use data in messaging, and don't over exaggerate the capabilities of their products.
Dian Peng

E-Marketing - 0 views

www.exa.com.au/...e-marketing.php

Technology e-marketing

shared by Dian Peng on 08 Nov 12 - No Cached
  • Dian Peng on 08 Nov 12
     
    This article mainly talked about the e-marketing system called exa's e-marketing system. First of all, the article explained what the e-marketing is. It said the E-Marketing can provide businesses and advertisers with an easily customized, efficient form of marketing to complement existing advertising strategies and close in on the elusive and profitable interactive market. Then, it use the email as a example. Email campaigns supply proven, measurable results and can take your current marketing campaign to the next level. After the basic understanding of the e-marketing, the article tries to tell you why we should use the e-marketing system. According to the research, Email has been actively integrated into the daily lives of the everyday consumer. Approximately 1.4 billion email accounts were active as of 2009 with that number predicted to rise to 1.9 billion by 2013. In addition, the article tells some benefits of the e-marketing. First, Speed: messages are delivered straight to the recipients' inboxes, instantly. Then, Reach and Penetration: overcomes geographical parameters that exist with other communication methods third, Ease and Efficiency: messages can be distributed to multiple recipients at the click of the mouse. Fourthly, Low Cost: requires minimal investment to set up an appropriate technical system. At last, Targeted: allows you to target specific recipient groups and reach a defined, engaged audience.
ortiz004

Proximity Marketing [Complete Guide to Success] | GroundTruth - 0 views

www.groundtruth.com/...proximity-marketing

technology software tech solution

shared by ortiz004 on 16 Nov 20 - No Cached
  • So, what is proximity advertising? Proximity marketing means using your customers’ location to market your products and services.
  • GPS-Based Proximity Marketing
  • WiFi Proximity Marketing
  • ...3 more annotations...
  • Types of Proximity Marketing Solutions
  • Benefits
  • Customers Can You Target
  • Kelly moscoso on 16 Nov 20
     
    This article is a simple breakdown on what proximity marketing is, who needs it and different types of proximity marketing. This article is interesting to read because it details the topic very well and really explains how a company could be successful using proximity marketing once they know their customer target base.
  • mvinco18 on 05 Apr 21
     
    This article is on proximity marketing. If you had never heard of proximity marketing like I did this article will help you have a better understanding of it.
  • ortiz004 on 13 Jun 22
     
    According to Nicole Genchur, almost 5 billion phone users worldwide, including more than e billion smartphone users. As a result, using smartphones has become the perfect time for location-based technologies, advertisement, and marketing. Proximity marketing is a tactic that works for businesses in all industries and of all sizes. Proximity marketing uses customers' locations for marketing a product or a service. Most modern mobiles have GPS technology and cell phone triangulation. Proximity marketing is also known as hyper-local marketing. This technology is a highly targeted form of marketing that lets businesses show promotions to customers within a small local area. Proximity marketing is used by many businesses, which include restaurants and fast foods, retail stores, the traveling industry, and real estate companies. Proximity marketing offers many opportunities for marketing to many businesses because they can personalize the customer experience based on past, present, or future location and behavior. Proximity marketing helps boost sales, offers information that can create customer engagement, and can improve customer relationships.
swhit149

E-Marketing: Definition, Tips, and Best Practices | Cleverism - 0 views

www.cleverism.com/definition-tips-best-practices

e-marketing tips tricks advice hospitality tech data internet communication updates new

shared by swhit149 on 30 Mar 21 - No Cached
  • E-marketing is the mix of modern communication technology and traditional principles that marketers usually apply.
  • electronic media, more known as the internet (
  • used by your company via direct emails, blogs, SMS or text messaging, web pages, videos, banners, pictures, advertisements (like pay per click, display or social media advertising)
  • ...20 more annotations...
  • e-marketing is that its impacts are quantifiable
  • ROI or return on investment can be greater than more traditional marketing strategies.
  • according to your company’s goals, product types, business capacity, target market, and other criteria related to your decision making processes.
  • Complete Accountability.
  • New Marketing Routes
  • Cost Effective Marketing.
  • ew site visitors are search engines.
  • incorporate all key phrases into the text in a natural manner, for at least 3 to 4 times.
  • three main steps
  • Appear on top in Google search results.
  • title of your web page
  • short but descriptive file names for your pictures.
  • Make Google understand your pictures.
  • Update your website and continuously offer useful and updated content
  • Always update your website and keep it fresh by having a blog, announcing sales, special offers, and new products.
  • avoid meta keywords.
  • Increased Reach and Audience.
  • contribute to discussion groups and forums
  • Keep track of your competitors
  • Although Amazon and eBay are popular, the margins they offer you are low
  • swhit149 on 30 Mar 21
     
    This article really goes in depth about e-marketing and smart ways to go about when it comes to your business. It highlights the do's and don't in majority of each situation you may be faced and how to always manage your company on a daily. E-marketing is something that needs to be managed, looked through and updated on the daily to attract new and occurring customers.
jireh93

The Advantages of E-Business | Chron.com - 0 views

smallbusiness.chron.com/dvantages-e-business-2252.html

technology hospitality business travel tech

shared by jireh93 on 09 Sep 15 - No Cached
  • Cost-Effective MarketingWith an e-business, all of your marketing efforts end with one goal—to drive target traffic to your business website.
  • Most of these online marketing efforts are very low cost or free, so an e-business allows for highly cost-effective marketing strategies.
  • Flexible Business HoursE-business breaks down the time barriers that location-based businesses encounter, according to eCommerce Education. Because the Internet is available 24 hours a day, seven days a week, your business never closes. An e-business can literally be making money while you are fast asleep.
  • ...4 more annotations...
  • Eliminates Geographic BoundariesAn e-business also allows you to broaden your reach. An online business can reach customers in the four corners of the Earth. As long as someone has an Internet connection, you may be able to reach and sell your product or service to these visitors to your business website.
  • Reduces Transaction CostRunning an online business reduces the cost per transaction because it takes less manpower to complete an online transaction.
  • Low Overhead CostsRunning an e-business cut back or out most of the costs involved in running a physical location. E-businesses have less expensive phone, rent and utility bills than businesses with physical locations
  • Some e-businesses do not require any additional space and can be run out of your home, which you are already paying rent for or your mortgage payment.
  • mayr0604 on 09 Sep 15
     
    The article written by Kristine Loretta, details five key benefits of why business owners should launch themselves into the e-business market. 
  • jireh93 on 30 May 18
     
    Due to the growth and advancement of technology, businesses have been able to grow in ways bigger than ever before. As we all know, e-commerce has become more popular today and is taking over many industries now. In this article, it discusses how this trend of e-commerce is extremely innovative and is proven to be a good alternative to the normal ways of business is usually conducted. Just to name a few things, conducting business via the internet saves tons of money. Customers are now able to shop and add items directly into a virtual cart instead of it been a paper trail of the items that are attempted to be purchased. Also, in addition what was mentioned above, e-commerce has opened up new and better channels for communication that can occur faster. Convenience is another key role that e-commerce plays in this. "No longer do people have to wait for stores to open". Patrons can now shop whenever they want to due to online shopping and have the items shipped directly to their home. Which leads me to say that this also is way that reduces cost and save money, especially for small businesses.Last but not least, without a doubt, it is pretty evident that e-commerce create different and many avenues of ways for money to be made. All in all, e-commerce is relevant in today's industry and many other businesses and these are the advantages that allow for it to thrive as it does.
natyangel

How IT Can Go Green | Top Stories | | Hospitality Magazine (HT) - 1 views

hospitalitytech.com/how-it-can-go-green

shared by natyangel on 25 Sep 17 - No Cached
  • In the world of information technology (IT), the green movement is taking shape.
  • Technology is a tool to provide solutions, but regrettably, technology can also be a source of the problem due to factors like energy consumption and the environmental impacts when disposing of obsolete or broken technology (i.e., e-waste).
  • Like any business initiative, green IT projects will require strong commitment from an organization’s top management and investment in time and resources at all levels.
  • ...13 more annotations...
  • Clearly, hotels and resorts are in the business of making money, but they must do so in a conscientious manner
  • The environmental focus is here to stay and must be embraced.
  • The focus on sustainability or "going green" is quickly becoming a major trend. But let’s face it, being environmentally conscious is the right thing to do, and it should be a business imperative for everyone. After all, a significant portion of the hospitality and tourism industries rely on the natural beauty and desirability of destinations: beach resorts, mountain ski lodges and canyon-land ranches
  • Using IT responsibly and effectively to reduce energy, water and paper consumption: Energy management systems are effective at controlling guest comfort while saving energy consumption and costs.
  • There are numerous opportunities for IT professionals to take leadership roles in helping their organizations to adopt sustainable practices.
  • Deploying effective technology practices such as Energy Star compliance to power down computers automatically after periods of inactivity and server virtualization: This means having applications which share a common server rather than each application hosted on a separate server.
  • Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts: Many electronic firms offer responsible recycling programs for used hardware. Technology can also be utilized to assist in the recycling process
  •  Digital marketing practices: Using digital media instead of print media is a great way to save money while reducing the impact on the environment. By tapping into social media, you can let guests be involved in green practices and spread the word virally about all the good the organization is doing
  • There is a growing environmentally conscious market, a profitable segment to tap
  • .    Educate employees and guests to improve awareness of environmental issues and green practices in your organization and the industry.
  •    Conduct an energy audit to see where and how energy is being consumed and to establish a baseline. Continue these audits on a regular basis.
  • Seek suggestions from employees and guests, and offer rewards for ideas that get implemented.
  • Celebrate and market key successes
  • denisedantas on 25 Sep 17
     
    This article emphasizes the positive and negative aspects of the hospitality industry adopting to sustainable practices. It recognizes that this industry is in the business of making money, while appoints the importance of doing so conscientiously, respecting the environment. It shows the steps that the organizations should take on its journey to action. I believe that sustainability should be a business imperative and not a lifestyle choice, as the sustained interest among consumers in tourism products and services are continuously increasing. That should be beneficial for the organization, positively affecting the operating revenue.
  • ...2 more comments...
  • ruchit0622 on 01 Oct 17
     
    The articles describes, how technology helps a hospitality firm in conserving non renewable resources. It focuses on sustainability of hospitality industry. The article describes one interesting point, educate the employees and the guest, employees and guest are the pillars of any hotel. If they understand the concept of going green, it would be easy for the organization to conserve energy. use of E marketing by the hotels has reduced the use of paper, which mean many trees are being saved from getting cut. Use of recycle bins by the firms makes people aware of the waste which an be recycled should be disposed off separately. The use of tablets in the rooms is another way which the hospitality firms have adapted to go green, it not only saves paper but also gives a new amenity in the rooms.
  • bdolman on 05 Feb 18
     
    The emphasis on sustainability and going green is everywhere, including hospitality and tourism industries. Within the scope of information technology, there are numerous opportunities to becoming greener and more sustainable both in the short and long term. First, using IT responsibly and effectively to reduce energy, water and paper consumption are advantageous and can also be seen as consumer driven. For instance, if a hotel offers a guest the convenience of controlling temperature through their smartphone or using their smartphone as the room key, not only is the hotel becoming greener but also the guest will appreciate these value added features. Instilling technology practices such as Energy Star compliance will lead to less consumption. Additionally, addressing the issue of e waste and creating recycling technologies to reduce environmental waste and impact adds on to the sustainable strategy. Lastly, with the growing environmentally conscious effort, creating marketing strategies to promote green practices improves the company's image, increases awareness on becoming more sustainable, and educates the public on becoming greener. It takes time, as employees need to be trained in order to become aware of environmental impacts (such as printing less paperwork and shutting off a printer when idle), track energy consumption, and instill these behaviors on a day to day basis. According to this article, it was noted that " for many guests, particularly Millennials, environmental stewardship is a key topic that resonates with them. It has become one of the decision-making criteria used to select companies in which they do business, including hotels and resorts". I believe that sustainability and the promotion of green practices is not a fleeting trend, but rather it is a change in mindset in which younger generations appreciate this adopted conscientious value.
  • gabybilk on 26 Sep 19
     
    The article discusses the many ways the IT world is finding new ways to be sustainable in the hospitality industry. Changing the way a hotel runs by introducing e-mails to guest and other companies to reduce the paper flow or allowing guest to do mobile check-ins can reduce a lot of paper waste. Also, having guest use their phones as key cards for their rooms can aid in avoiding wasting and needing to create key cards. By hotels having an energy saving system, they reduce electrical waste by having computers on low power consumption mode. One main thing the article mentioned that I personally see a lot of hotels doing is digital advertising. Instead of relying on paper advertisement, hotels rely heavily on ads on social medias, facebook, google, and third party vendors.
  • natyangel on 30 Sep 19
     
    This article discusses the IT green movement that has been in action since the rise of technology and ways on how IT can go green. Some opportunities in the green IT movement include the following: - Using IT responsibly and effectively to reduce water, energy, and paper consumption. This gives IT teams to take advantage of a few technical enhancements within their hotels to provide key cards available on smart phones, email to reduce paper, and digital signage. - Deploying effective technology practices such as Energy Star compliance to shut down computers automatically after periods of inactivity and server virtualization. This would mean for everything to be on one common server, and companies can save money on computer hardware and power consumption. - Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts. This could be implementing by introducing a safe recycling system for used hardware. - Digital marketing practices. This could be like using digital media to save money or using social media to encourage guests about the green practices that the hotel is implementing. - Marketing strategies to report and promote green practices. This could be having the business properly use marketing strategies to target these environmentally conscious market and find ways to promote green practices to this market segment. These are all very effective ways for IT teams to go green within their hospitality businesses. These green IT projects will need approval from top management and investment in time and resources.
LU DENG

How EBay Failed In China - Forbes - 0 views

www.forbes.com/...how-ebay-failed-in-china

e-market online sales

shared by LU DENG on 14 Sep 12 - No Cached
  • In 2004, eBay had just entered China and was planning to dominate the China market. Alibaba was a local Chinese company that helped small- and medium-sized enterprises conducting business online.
  • As a defensive strategy, Ma decided to launch a competing consumer-to-consumer (C2C) auction site, not to make money, but to fend off eBay from taking away Alibaba’s customers.
  • While visiting Alibaba’s headquarters in Hangzhou, I felt the same “insanely great” energy of entrepreneurship as I felt in Silicon Valley.
  • ...5 more annotations...
  • A new Web site named Taobao—meaning “digging for treasure”
  • Knowing that most small business people would rather watch TV than log on to the Internet, Ma secured advertisements for Taobao on major TV channels.
  • Unlike eBay EachNet, which charged its sellers for listing and transaction fees, Taobao was free to use.
  • According to a Morgan Stanley report, Taobao was more customer focused and user friendly than eBay EachNet.
  • Taobao had also better terms for its customers: it offered longer listing periods (fourteen days) and let customers extend for one more period automatically. EBay EachNet did not have this flexibility.
  • LU DENG on 14 Sep 12
     
    This is a very interesting article. As a Chinese teenager, I can experience all the changes and development of Taobao and how it won Chinese market that the author mentioned in this article. eBay can be successful in an international market, while failed rapidly in Chinese market. Firstly we can see how competitive the online market is. After this we also want to ask why eBay was beaten in China? The author of this article listed four reasons: 1) Compared with eBay, Taobao has better marketing strategies in dealing with local market. At the beginning, Taobao promoted itself through TV ads and later used short messages, which were more popular than Internet in China. 2) Taobao has less limitations on buyers and sellers through the whole process. For instance Taobao charges no listing and transaction fees on its sellers and it's free to register as a user in Taobao 3) Products made in China gives Taobao more chances to sell goods in competitive price. 3)Taobao has better terms for its customers, which helps it o to earn a good reputation and also makes Taobao more flexible in customer service. 4) The way that Taobao lists its items are more customer centric and adaptable to Chinese customers' tastes. E-commerce can bring unlimited chances and is full of adventures. As for me, marketing skills, excellent customer service and high-tech are the same important for a company if it wants to increase the share of market and makes profit. Taobao can be set as a good example in e-commerce history.  
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