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angelicamm6

https://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1935&context=articles - 1 views

    • angelicamm6
       
      survey of lodging controllers determined that 76% of lodging operations were using the USALI. But only 11% of these controllers responded that they were following it "completely", while 65% indicated "in most but not all respects". Further, Kwansa and Schmidgall found that only 9% of the respondents' self-rating of their knowledge of the USALI was excellent. Just over 51% indicated "good" while 29% indicated "fair" and the remaining 11% indicated "poor". Finally, these researchers tested the knowledge of their respondents in three specific areas where the USALI had been changed with the 9th revised edition. They found that (1) only 23% understood the proper accounting for preopening expenses, (2) only 35% of the respondents understood the proper accounting for gratuities received for banquet service, while (3) 85% understand the proper accounting for china, glassware, and related types of items.
    • angelicamm6
       
      Uniform System of Accounts for the Lodging Industry (USALI), Uniform System of Accounts for Restaurants (USAR), Uniform System of Financial Reporting for Clubs (USFPC).
    • angelicamm6
       
      A section covering operated departments which reports the revenues and the directly related expenses of profit centers, e.g. the rooms department. * A section displaying the undistributed operating expenses including administrative and general, marketing, property operation and maintenance, and utility expenses. These expenses are not allocated to profit centers though they indirectly benefit them. * A final section includes management fees, fixed charges, and income taxes. These expenses are not allocated to profit center either.
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    • angelicamm6
       
      Ittner et al. (1997) report that 36% of the companies in their study used non-financial measures in executive compensation.
    • angelicamm6
       
      Major reasons for professional certification include the following
    • angelicamm6
       
      Tse (1989) surveyed the HFTP membership and found results very similar to Geller et al. (1990).
    • angelicamm6
       
      References
npate083

5 Ways POS Is Changing (And Why It Matters) - 0 views

  • Businesses have moved from traditional cash registers and stationary credit card readers to iPads and even mobile- or cloud-based POS systems.
  • Breadcrumb, a restaurant cloud-based POS system
  • Square allows businesses to transform iPads and smartphones into a POS system
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  • One e-commerce solution is Shopify's POS system
  • the Shopify POS synchronizes and streamlines your financial and product information in a centralized dashboard.
    • npate083
       
      Shared commerce streamlines financial and product information in a centralized dashboard. It provides the user with real-time data and customer insight without having to run reports on multiple systems.
  • real-time data and customer insights
  • without the hassle of running reports on multiple systems.
  • Businesses should consider allowing mobile payments, as customers are shifting away from cash. 
  • businesses don't need any heavy equipment overhauls
  • Mobile credit card processing services (Square, PayPal Here, Flagship ROAMpay) simply require a credit card reader attached to a smartphone or tablet with the necessary mobile app, while mobile wallet providers (Google Wallet, Visa Checkout, Apple Pay) and loyalty mobile apps (Starbucks, Daily Deals) allow customers to pay directly from their smartphones or by using a POS scanner to read barcodes or QR codes on their screens.
    • npate083
       
      Mostly everyone is switching to mobile payment. It is much easier and convenient. As a business, it is vital to have mobile POS system so customers can pay directly from their phone.
  • New POS systems integrate real-time transactions with CRM solutions to help businesses increase sales and boost revenue
  • POS integration lets businesses create client records, CRM tasks and email marketing lists
  • enable businesses to collect all types of customer data from POS transactions,
  • to improve customer experience and acquisition
  • ability to extract valuable information from POS transactions to help business owners make smarter business decisions.
  • POS software tool
  • data-gathering and reporting features
  • Detailed reports include inventory and volume analysis, top-selling items, revenue and profit margin optimization, and staffing needs
  • Toast is a POS system
  • "restaurant operations by combining POS, front of house, back of house, and guest-facing technology on a single platform"
  • "monitor restaurant sales, labor costs, food costs, and more in real time, at home, and on the go with powerful reporting capabilities."
  • , POS systems need more security as the technology advances.
  • (IoT) – the interconnectivity and communication of devices, networks and physical objects over the internet
  • POS systems are more vulnerable than ever to hacks and data breaches
  • US-CERT recommends protecting POS systems by using strong passwords, ensuring you have the latest POS software updates, installing a firewall, using antivirus programs, restricting unauthorized internet access (such as for purposes other than POS transactions) and disabling remote access to POS systems.
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    This article sums up the ways in which POS is currently changing. These ways include by using shared commerce POS systems, mobile POS systems such as Square and PayPal, integrated real-time transactions with CRM solutions, and POS security. 
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    This article sums up the ways in which POS is currently changing. These ways include by using shared commerce POS systems, mobile POS systems such as Square and PayPal, integrated real-time transactions with CRM solutions, and POS security. 
dmass023

Google Tightens Reins on Advertisers | Marketing | E-Commerce Times - 0 views

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    The article talks about new changes by Google to allow consumers to see who is posting an ad and from where. The hopes are that it will discourage false ads by forcing advertisers to provide identification to create an ad.
jackyreis

Price Comparison: 7 Best Event Registration Software - 1 views

  • Price Comparison: 7 Best Event Registration Software
  • How to Choose Event Registration Software
  • Key Features
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  • Reputation
  • Attendee Engagement
  • Extra tools 
  • Pricing
  • 1. Eventbrite
  • Pros: Eventbrite is a software that is commonly used across industries. It’s a good choice for a small social event or party as well.
  • Cons: This software may be good for event registration but lacks attendee engagement functionalities. The fee has also been steadily increasing. 
  • 2. Whova
  • Pros: This event registration tool may be a good option especially for European events. It is a robust software for large enterprise-level conferences and trade fairs.
  • Cons: If you expect fewer than 50 attendees, or if your event is a wedding or party, Whova may not be a good fit.
  • 3. Xing Events
  • Pros: Whova has almost the lowest per-ticket price in the industry, capped at $5, so it is a great option for higher ticket prices. It also offers a suite of features that significantly boost attendee participation and interactions through the event app. Two birds, one stone (read more: save money on event registration tool & double audience participation).
  • Cons: It offers an app for event check-in, but similar to other traditional brands, its strength may not be in offering modern mobile technology for audience engagement and attendee networking.
  • 4. Brown Paper Tickets
  • Pros: They work well with charity events, performances, and various non-profit / school events.
  • Cons: This software may not be a great choice for mid- or large-scale conferences, and some customers have complained that the reporting is not very robust.
  • 5. Wild Apricot
  • Pros:  It may be affordable for a small community’s regular gatherings. It has various pricing options for different types and sizes of organizations. It is integrated with Whova all-in-one attendee engagement and logistic management system, so you can easily sync your registrant information with Whova.
  • Cons: If you only have an annual event and do not need to manage membership, it may not be a good fit for you.
  • 6. Ticketleap
  • Pros: This event registration software is simple to use and works well with relatively small events and performances.
  • Cons: It doesn’t offer the complex organizational tools of conference registration software, so it might not be a good fit for large, multi-day, multi-track conferences.
  • 7. Constant Contact
  • Pros: Constant Contact easily integrates with other systems (e.g. Whova, Eventbrite) so you can build invitations and registration into your email marketing campaigns.
  • Cons: This is an unnecessary solution if you don’t intend to send many emails to your contacts, as you will still need to be an Eventbrite customer to use the registration feature.
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    This article was able to summarize all the different event registration softwares that are available currently and their pros and cons. It gives you a good idea on what software you would prefer for your company depending on what they have to offer.
laurenperdomo

Why is GDS important to the travel industry? | TTS - 0 views

  • three important GDS systems: Travelport (Galileo, Apollo, Worldspan), Amadeus and SABRE
  • GDS booking has increased worldwide over the past 4 years yet some industry observers suggest that GDSs may become nearly obsolete by 2020. But like many technology/software-based systems, GDS may evolve, instead.
  • alert agents to special rates, fares, and travel packages – an effective marketing tool for passing savings on to agents, and from agents to their customers. 
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  • agents can access scheduling and inventory of hotels, airlines, car rentals, and (some) railway and bus reservations – in real time
  • The Global Distribution System (GDS) is a primary reservation tool for travel agents.
  • GDSs may become more of a “direct corporate booking tool” instead of a system used exclusively by travel management companies. 
  • Technology may refine and tailor engines to target specific travel interests like corporate or leisure travel. Integration methodologies may change, blurring or merging nearly separate functions like booking and in-flight processes
  • Technology may also produce new solutions to make data more useful and practical for customers (travel agents) and expand to cover new industries.
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    The article discusses the definition of GDS and how important it is in the travel industry. As stated, the three main GDS systems involve Travelport, Amadeus, and Sabre with Travelport generating billions of dollars in travel sales. Upon explaining how important GDS is in the hotel and airline industry, it also explains its importance to travel agents as it points out reasons for why it has a bright future in the hospitality industry.
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    This article explains why GDS is crucial for the industry. It is suggested that GDS is one of, if not the best tools for travel agents. Along with the pros of using GDS this article goes into what the future of GDS might look like.
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    The Article talks about how important is the GDS in the travel industry. where some agents can access to scheduling and inventory for your hotels. it talks about three important GDS Systems like the Travelport, Amadeus and Sabre.
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    This article describes GDS as a network/platform that enables travel agencies and their clients to access travel data, shop for and compare reservations options and book travel. Agents can access scheduling and inventory of hotels, airlines, car rentals, and (some) railway and bus reservations - in real time. GDS links all those services across the three primary travel reservation sectors (airline, hotel, and ground transportation, i.e., car rentals), and activities. GDSs are very important to travel agents and they will continue to be used and will continue to evolve.
jenelleforbes

How to Plan an Event: A Simple 8-Step Guide - 0 views

  • Planning an event is a massive undertaking. Before you get too far into it, think about why you want to host it
  • ou don’t want to pick a
  • date where there are a lot of other conferences in your target industry for a few reasons:
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  • There’s a lot of software out there. Some of it will be helpful for your event, and some of it might help with future events.
  • Once the general location is set, it’s time to pick the specific venue.
  • figure out how you’re paying for all the fun stuff
  • If you’re investing in multiple tools, make sure they all integrate with each other before spending your money.
  • Depending on the venue you choose, they might offer specials or have their own in-house caterers and A/V offerings. If you can’t bring in outside vendors, you should check to see if they offer any particular deals you can take advantage of
  • If you’re allowed to bring in third-party/outside vendors, shop around to make sure you’re getting the best deal.
  • What is it that’s going to get people to attend your event?
  • You need to develop a singular vision for your event theme and build your marketing campaign around that.
  • At the event, lay the groundwork for a future relationship by offering lots of free swag with your company’s information on it (e.g., pens, magnets, binders, totes, etc.).
  • Now start to think about your own goals. What’s the best way for you to achieve them? Welcome to step one. You can do this.
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    The author of the article breaks down event planning in 8 steps. He states that you should know why you are having this event and when. You should also know how much money you have to spend for the event then knowing where your event will be. Event planning is big undertaking so you want to make sure that you have the correct software weather it be for ticket and payments or signs or live streaming etc.You should do your research for vendors if you can bring outside ones in, if not see if the venues vendors have deals that you can utilize. You need to know why people are coming to your event and what it will take to motive those people to come and how to get them to come again.
laboygrisell

GDS vs. Channel Manager: What's Better for Small Hotels? - 1 views

  • Small accommodation providers have two options when it comes to distributing their online inventory. They can either do it via a global distribution system (GDS) or via a channel manager.
  • Option 1: Global distribution system (GDS)
  • GDS acts as a middle-man that connects your small hotel to a network of travel agency professionals, including corporate travel bookers. You connect to the GDS, giving you access to all of the travel agents your GDS is connected with. Those travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
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  • Retail model This is the traditional model, ie. how you would work with a retail or traditional travel agent.
  • Merchant model This model applies to third party service providers that connect you to retail travel agents (by integrating with a GDS) and online travel agents.
  • Opaque model In this model, your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers. However, we highly recommend that you steer clear of the merchant model, because you would be paying commission to both the third party service provider and the OTA.
  • Option 2: Channel Manager
  • On average, small hotels can cut the commissions they pay in half by using an all-in-one solution
  • In this kind of business relationship, it’s much better to retain full control of your rates and inventory
  • In the distribution landscape, Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers. They are one of the oldest kinds of distributors in the industry, so it’s important that you understand how you can work with them effectively.
  • A GDS doesn’t work exclusively for accommodation providers – it does the same for airlines, activities, and car rental companies.
  • Your rooms are sold through all channels connected through the GDS e.g. traditional travel agents. Whoever sells your room earns a standard commission. Your guest pays you, then you pay your agent. An easy way to understand this model is if you think about how you would work with your local brick and mortar travel agency, that caters to walk-in customers. This is the default model used upon connecting with a GDS.
  • In this model, you would work with online travel agents (OTAs) like Booking.com via the third party service provider. An OTA sells rooms on your behalf, allowing your guests to find and select your hotel, check your availability, and make a booking.
  • However, this is very costly. As they are a third party provider of GDS services, you would not only pay commission to the OTA (a percentage of each booking), but you would also be paying the third party service provider a commission for use of the system (usually $10-$12 per reservation).
  • The only difference is, they won’t guarantee it (there is less of an incentive to sell you because there is no additional commission for them), and they will de-emphasise your listing (by placing it at the end of the list, hiding images, hiding room rate, and other strategies).
  • You set up several rates (usually 25%-45% less than retail rate), selling your rooms based on bids that guests make based on location, star rating, and other attributes. For example, Priceline uses a bidding system, and Hotwire allows guests to make bookings based on discounted rates.
  • GDSes are great for tapping into the corporate travel market – however, it is being used more for other types of travel than for accommodation.
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    Compared to large hotel chains and airlines, the GDS can play a different role for businesses of smaller sizes. For small hotels, it may be beneficial to make use of a channel manager instead of depending on sales from a GDS. The article suggests to smaller hotels that channel managers, who work directly with travel agents, can mean more profit for your business. Using the GDS and a travel agency, you are technically paying 2 commissions. With a channel manager, you would only be paying one. Having this business relationship will cut out a middle man, and hotels with smaller budget will find this strategy more efficient.
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    I find this article a little misleading. The GDS are channels, can be managed by a channel manager, or in conjunction with, or separately but usually for smaller hotels require an intermediary. Accessing the GDS(s) are used less by smaller hotels for two main factors: 1. Costs and Fees 2. Scope of demand (driving the right customers). 3. Program Fees The article cites figures which have changed substantially since 2015, as of Q4 North American GDS growth was up 6.4% and ADR was up 4.2% YOY with 18.4% of all bookings coming through GDS. TravelClick, Inc. (2019, March 4) What isn't highlighted in the article was the fact that margin agreements with OTAs for smaller independent hotel range anywhere from 20-35% . If the article had done an actual cost comparison (access through intermediary to GDS instead of OTA) the 10% commission + access and delivery fee may have proven more profitable. It would have been better if they had done a little more comparative cost analysis. TravelClick, Inc. (2019, March 4). GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality. Retrieved from https://www.hospitalitynet.org/performance/4092226.html
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    This article from the Little Hotelier talks about what exactly is GDS and the Channel Manager and which on is better for Small Hotels. Small Hotels should opt for the system that gives them what they need, but in their price range and for the size of their business.
mattiebell

Hilton Hotels Hit By Payment Malware - 0 views

  • Hilton has revealed that some of its payment systems have been infected with malware that organised the theft of targeted customer informat
  • ion.
  • nfected POS (Point of Sale) systems in hotels.
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  • i
  • we identified and eradicated unauthorised malware that targeted payment card information in some point-of-sale systems at our hotels
  • 54 North American locations were compromised by point-of-sale malware
  • hospitality service providers face extraordinary challenges with customer data security at point of sale (POS)
  • often the weak link in the chain and the choice of malware,
  • Encrypting the data in the card reading terminal ahead of the POS eliminates the exposure of live information in vulnerable POS systems
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    This article is about the POS system at Hilton hotels and how it was breached by malware that put consumer data at risk. I found this article interesting because Hilton does not use unattended POS systems, which are what are most commonly targeted in information phishing attacks. This is definitely something that affects all aspects of the hospitality industry, and we know that consumer data is very sensitive. Hotels and other hospitality agencies are trusted to maintain high levels of confidentiality. It would be interesting to see how such a malware would have affected a smaller company with less counterattack resources.
carine_elie

6 Technology Trends Redefining the Hospitality Industry - 0 views

  • In a Stayntouch/NYU Tisch Center of Hospitality Report, 81.7 percent of hoteliers surveyed had implemented at least one new technology during the pandemic, and/or were planning to in 2022. Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
  • Gamification of travel planningWith cabin fever at an all-time high, the world couldn’t be hungrier for spontaneity. As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.By interplaying gamification mechanics like challenges, chance and rewards, with elements like points, quests and sharing, companies can capitalize on human motivation. Imagine a travel planning website that challenges users to solve a travel puzzle where they will achieve a score, be ranked on a leaderboard and receive points for their next trip.Popular European airline Lufthansa introduced Lufthansa Surprise, which allows travelers to choose from nine categories, with themes like nature, cities or partying. Upon picking top choices from seven to twelve European cities, the destination is only revealed after booking. Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue. 
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