Skip to main content

Home/ Hospitality Technology/ Group items tagged decisions

Rss Feed Group items tagged

sharene25

E-Commerce for the Tourism and Hospitality Industry - 0 views

  •  
    E-business(electronic business), is a term used to describe businesses run on the internet, or utilizing internet technologies to improve the productivity of a business. Today major corporations are rethinking their businesses in terms of the internet and it new culture and capabilities. Companies are using the web to buy goods and services for other companies to collaborate on sales promotions and to do joint research. Exploiting the convenience, availability and worldwide reach of the internet, many companies have discovered how to use the internet successfully. To make e-commerce work well constant development and improvement of adjoining functions is necessary.The online selling is the main growth area for the internet. Hotel e-commerce is important because it accelerates internet usage worldwide, it the lowest cost booking channel, most travelers research reservation on the internet and social media and online reviews are an increasingly important decision factor.
markh283

As New Turnaround King, Is HP Better Than Apple? | Tech Buzz | TechNewsWorld - 2 views

  • In the cases of IBM, Apple and HP, the widely held beliefs that they couldn't be saved from their respective problems were false. IBM just needed someone to step in and make the hard decisions. Apple needed someone who understood the company well enough to fix it, and who had a vision. HP needed much the same.
  • HP may top Apple,
  • Companies tend to wax and wane. IBM was the king of tech in the 1980s, but in the 1990s it was the king of turnarounds, after almost going under but managing to come back from a negative brand equity.
  • ...1 more annotation...
  • HP is the new turnaround king -- but is it better than Apple?
  •  
    IBM, Apple, and HP are all major companies in computer hardware. While IBM used to be the major player, that position has been overtaken by Apple. HP, on the other hand, has had its ups and downs. This article discusses the possibility that HP will make a comeback. I was more intrigued with the fall of IBM and if it will come back. It is interesting to note how quickly things change in this industry. IBM has fallen, but will Apple follow suit? Apple, without its founder, may be in the position to fall if its I-phones fail to keep pace. I believe that Apple is about to become the next IBM, which is out-of-date and fails to keep up with the latest developments. I'm not sure if HP will replace Apple, but I think that without its founder it is likely to rapidly lose its current standing.
areut002

Cyber-security: are hotels serious about it? - 1 views

  • data management has become one of the top priorities
  • guests preferences, interests, social life and much more is available, useable and, most importantly, storable.
  • sensitive information is of great importance.
  • ...9 more annotations...
  • Operational activities such as reservation
  • cloud-based and offer many possibilities for a hacker to intrude
  • access to confidential information.
  • their exposure and dependence on third-party software that may be vulnerable.
  • Marriott, Hyatt and Sheraton released a list of twenty affected properties between March 2015 and June 2016.
  • 95% of all data breaches can be traced to human causes.
  • poorly trained against cyber-attacks due to a lack of global risk vision from the management.
  • As stated by one of the speakers, hotel companies are still reflecting on what shall be done if they suffer a cyber-attack and not what should be done when they suffer a cyber-attack.
  • How can non computer-savvy directors and board members take strategic cyber-security decisions? Who is responsible: the property, the owner, the chain? One thing remains certain : it is time to get serious about security!
  •  
    Hotels will gather a large amount of information from guests, from their interests to their credit cards and this is potentially sotred in their systems. Needless to say, their information is sensative. It is said that many hotels use cloud based technologies for check-ins, reservations, etc. and this typically has a high chance of hackers or they may use a third party, which is just as equally questionably safe. This article highlights three main hotels brands, Mariott, Hyatt, and Sheraton, that had numerous issues from 2015 to 2016. EHotelier stated that a whopping 95% of breaches can be traced to human cause and this could be due thanks to a poorly trained front line staff. During a confrence, it was brought to attention many hotels think it is a big if, opposed to what should be done when it an attack occurs or how to prevent it.
jhazz003

Expedia Announces Suite of Software and Technology Products for Hotel Partners - 0 views

  • Omni Hotels & Resorts is the latest partner to take advantage of Expedia's package solution. "Omni Hotels & Resorts is excited to further leverage our marketing partnership with Expedia to bring our guests the option to book their total vacation experiences directly with us," said Peter Strebel, chief marketing officer and senior vice president of sales for Omni Hotels & Resorts.
  • Partner Loyalty Enrollment: Initially tested with Red Lion Hotels Corporation last fall, the technology has advanced to now allow hotel partners to enlist and sign up users from Expedia sites for their brand loyalty programs. This program has grown to include three other chains.
  • MICE Booking Technology: The MICE solution is the first tool that truly automates the booking process for meeting organizers and hotels in real time, making RFPs (requests for proposals) a thing of the past. Hotels can increase MICE sales efficiency by integrating the MICE online booking engine on their website, allowing customers to configure and directly book their meeting, including group lodging, online. This technology further enables hoteliers to yield prices for meetings and groups, based on multiple dynamic criteria to increase revenue. The MICE solution is currently live with Best Western Central Europe and the NH Hotel Group in Germany with promising results. A global rollout will begin soon.
  • ...3 more annotations...
  • Rev+:
  • As p
  • art of Expedia® PartnerCentral (EPC), the company's partner portal which helps hotels manage their properties and rates, Rev+ is a revenue management tool designed to provide actionable data and insights to empower partners to make smart decisions to optimize their revenue. Rev+, an essential tool for revenue managers, comes at no additional costs for hotel partners, and doesn't require additional sign-up.
  •  
    Expedia has announced new technology and software for hotel partners that will help hotel partners drive knowledge and efficiencies. "Expedia Powered Technology was born from rethinking how we work with our hotel partners - through listening to their needs, and leveraging our technology as a driver for industry solutions," said Cyril Ranque, president, Lodging Partner Services. It is vital for Expedia, the world's largest online travel company to listen to their hotel partners and to follow the growing technology advancements. Omni Hotels & Resorts has been the latest partner to join the Expedia's package solution.
rfern243

The need for effective event management | Forensic Focus - Articles - 0 views

  •  
    This article talks about how events constitute an invaluable source of information that can be utilized in a number of business processes such as fact finding and decision making. It talks about how various laws also mandate that logs have to be maintained and reviewed. Events are records generated and stored in specific locations by processes within a computer system. Events are triggered either by a user or by an automatic/background process. An example would be the installation of new software generates a wide range of events detailing the installation procedures and the file details. Events management is the management, analysis and reporting process involved in the management of computer and user generated events data and the logs within which the generated events are stored. A main purpose of events monitoring is legal compliance. The article talks about legal compliance which has current laws and regulations oblige corporations to assess their internal control architecture on a regular basis. As a subset of information system security, employee performance metrics can be used to measure employee resource use against configurable rules and rule sets. This article explains modern day card and keyless access systems, PABX or VOIP systems are all integrated to operate over the corporate network and most of them generate a log that can be used with GFI EventsManager. Reducing system downtime to a minimum is critical to organizations, since it leads to customer attrition, loss of brand reliability and revenue.
da7327

Using Mobile Event Apps as a Marketing Tool to Attract Event Planners , by Bob Vaez - 0 views

  • Today, however, new technology solutions such as mobile conference apps are on the top of mind for every event planner.
  • Destinations and properties can use mobile offerings as a new opportunity for a different type of relationship with event planers and to add value to their overall package and offerings.
  • this helps attendees manage the event schedule easier, enhance networking opportunities, interact with the event using audience response and navigate their way around the event and property right from their smartphones
  • ...8 more annotations...
  • Integrating partner technology relationships into our sales and marketing immediately increases our value in the eyes of potential business partners and ensures them that we understand their overall event goals and objectives."
  • She adds by highlighting that bringing new technologies to the table also helps with the sales process.
  • First is the opportunity to engage and educate potential clients (event organizers) looking to book meeting space and in the process forming a new relationship. The other is adding value to the overall hotel offering and building a stronger brand as well as increasing revenue.
  • Organizers benefit greatly when a destination offers additional marketing and event execution tools, which assist when positioning the experience to event stakeholders and decision makers. In addition having a technology relationship in place, saves the organizer time and money, by having pre-populated destination details and potential purchaser discounts."
  • It gives them an opportunity to experiment how audience response with smartphones work or how they can send conference updates and alerts to delegates faster and easier with mobile event apps.
  • If possible it would also be extremely beneficial to offer a demo or a free basic version of the technology to allow event planners experience and try a simple mobile event app before exposing or upselling them to the more advanced features.
  • Mixing technology promotion by Hotels is not a usual practice but it is becoming more mainstream.
  • It is also important to closely measure the ROI for any technology strategy such as offering mobile event apps as part of the experience at a hotel. The key measurement factors will be feedback from attendees and event planners as well as tracking how many event planners opt-in to use this technology for their events.
  •  
    This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.
  •  
    The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.
drbucky

Exploring the promise of e-tablet restaurant menus - IJCHM-01-2013-0039 - 0 views

    • drbucky
       
      My main refute to this assertion is that some fine dining restaurants maintain very limited menus and their printed menus, sometimes very plain and direct, with no pictures or "sizzle" words, reflect the finer, more elegant style of the establishment. For that reason, some restaurants use no printed menu, at all.
  • Although there is evidence of the importance of restaurant menus and theirdevelopment from past research
    • drbucky
       
      This article compares the efficacy of printed menus to electronic (tablet) menus with no "ordering" capability. No additional published research appears to be available to compare the efficacy of emenus with ordering capabilities to traditional menu/ordering processing. This would make for interesting research, particularly across the different sectors of the industry.
  • It can be described as the map that encourages easy navigation between hunger andsatisfaction for customers
  • ...10 more annotations...
    • drbucky
       
      I have heard the printed menu referred to as "the restaurant in print"
  • Its principle duty is to direct thepatron’s attention to those items that the operator desires to sell and is reflective of thedecisions concerning what to serve, how it should be served, and the prices to becharged for menu items.
    • drbucky
       
      While the "principle duty is to direct the patron's attention to those items that the operator desires to sell...", the printed menu, when used, must also reflect the atmosphere the operator decides to convey. For many concepts, the tablet menu would certainly enhance that element but I am not sure that this technology would do anything other than distract from the intended atmosphere.
  • Technology has provided restaurateurs with limitless opportunities to improve theirmenus.
    • drbucky
       
      One very positive facet of e-tablet menus: the ability to make changes to prices and images much more quickly than would the printed menus. However, when (not if) "glitches" occur, an establishment might be left without menus to provide the guests or printed menus with outdated information. In the end, it may be necessary to maintain up to date physical menus to have for backup at all times.
  • Put differently, e-tablet menus should be able to deliver richerinformation contexts in the service encounter than traditional paper-based menus.
    • drbucky
       
      I wonder if the use of etablets decreases the expectations that servers maintain this knowledge to provide excellent service. The dynamic between guest and server changes but I am not certain it would change for the better.
  • irst, nearly 50 percent of the sample were 50years or older. Although a relatively younger demographic may be examined later infuture research, the very fact such palpable differences prevailed with the so-calledlaggards of technology adoptions (older demographic) is significant in itself
    • drbucky
       
      Certainly, this is a very important detail. Baby Boomers and older Generation Xers involved in this study prefer this technology over traditional menus; these are generations usually not associated with embracing newer technology - while Millennials tend to embrace technology more readily.
  • the enhancement of guestexperience
    • drbucky
       
      Although I have significant concerns that this kind of technology could decrease the dynamic of the relationship between the live server and the guest, data in this study convinces me that there is a time and a place to use this technology to "enhance" the guest experience. I do not see this as a cost savings (rather, it may be more costly to use this technology) but as a revenue generator. The danger is in allowing serving staff members to get lazy and rely on the tablet rather than their own skills.
  • . However, at a fundamental level, menus play an important role inalleviating consumers’ perceived risk over the menu items they order in a restaurant.
apate114

The Marriott/Starwood "Back to the Future" Technology Decision | By Israel del Rio - Ho... - 0 views

  • decade's-long technology transformation program to move Starwood from its MVS Mainframe technology (Starlink) to modern Reservation, Call Center, eCommerce Web, Property Management and Revenue Management systems integrated with the Loyalty system via SOA interfaces and open system frameworks (system name: Valhalla)
  • dynamic pricing, rapid channel distribution plug-in integration, standardized PMS, Web/Loyalty integration, multifaceted inventory and booking capabilities, advanced amenity search, etc.
  • heIntercontinental Hotels Group (IHG), for example, is currently engaged in a major project in partnership with Amadeus to replace its own Holidex TPF Mainframe reservation system with state of the art technologies by 2018[1]. Wyndham Hotel Group too has announced its intention to migrate its legacy system to a new system being developed by Sabre [2], and Hilton has also announced a major $500M investment to upgrade its technology[3].
  • ...4 more annotations...
  • Marriott's own system today centers around 1970's Mainframe TPF technology (MARSHA) suitably kept current via the judicious use of the scotch-tape and wires represented by a cornucopia of front-end gateways and the labor intense support of inflexible legacy code, eclectic data bases, hard-coded interfaces, and a veritable zoo of different property management systems crying for better integration.
  • MARSHA stays, and the Starwood System goes away.
  • Back to the Future Transformation Strategy under the principal argument that it will be easier to migrate the 1,200 Starwood properties to the old Marriott system than to migrate the 4,000 Marriott properties to Starwood's 21st Century solution.
  • Given that Marriott is now risking being left behind—especially as it invariably loses the people who forged the Starwood system—it's hard to argue its chosen course of action is in the best interest of its stockholders.
  •  
    This blog article relates to the merger between Mariott and Starwood Hotels. For decades Starwood hotels had been investing in a technology transformation program to move Starwood properties from their old mainframe technology to a more modern reservation system called Valhalla. Valhalla is an all in one system and manages reservations, call center, eCommerce Web, Property management and Rev mgmt systems. One would expect Mariott to migrate their current properties to Starwoods PMS however this was not the case. After the merger Mariott announced that they would be migrating the 1200 acquired Starwood properties to their reservation system. I don't understand why Mariott would do this as this would be a backward move. It's a bit strange because their purchase price for Starwood factored in a $500 million Starwood IP technology value which was not owned by Mariott.
natashacastro

What Are the Disadvantages of a Human Resource Management System? | Chron.com - 0 views

  • Human resources management systems offer efficient digital management of your employee data. You can monitor everything from benefits to payroll and paid time off with a few clicks on your computer. This makes your HR functions quick, but it doesn't always make them better.
  • Your employees entrust you with personal information. Everything from Social Security numbers to private health information and marital status gets stored in your HR management system. Several layers of management may have access to that information. In addition, a non-management employee may engage in identity theft and access a fellow employee's sensitive data. Such a breach of security with your management system can embroil you in legal problems and create poor employee relatio
  • ecause HR management systems do such a good job of listing employee accomplishments, certifications and degrees, managers may be tempted to promote based on the objective data your system provides. This may discourage supervisors from taking the time to get to know employees on a personal basis as part of their evaluation of what staff members can contribute to your company. The U.S. Office of Personnel Management points out that computerized employee evaluations can result in an impersonal narrative from the supervisor. Such evaluations may not be the most reliable guides for making decisions about promotions.
  • ...1 more annotation...
  • our system can contain so much data that you may find it difficult to analyze. You may need a separate analysis system just to sort the data into meaningful chunks
  •  
    This article examines the disadvantages of a human resource management system. Employees give all of their personal information from their social security to martial status. One obvious disadvantage to having all of this information is a security breach which could create legal problems if employees choose to take on legal action. Another negative to HRIS that is discussed in the article is the finances involved with using this system. Another cost would be training the staff to learn how to use the HRIS system. Throughout the entire article I thought this negative stood out the most. With so much information in the system, it could be difficult for any owner/manager/ or employee to analyze. It could be hard to generate reports and/or identify patterns, according to the article.
mknig011

E-Commerce for the Hospitality Industry - 0 views

  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The hospitality industry has always been among the first to capitalize on new technologies.
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet.
  • ...7 more annotations...
  • With hotel e-commerce, the landscape of the hospitality industry is forever changed.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence.
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Here is a list of the basic e-commerce strategies that will help to get the best from the Internet world.
  • Search-friendly web site design.
  • Improve conversion and usability.
  • Hoteliers need to ensure that they are using the full potential of the Internet.
  •  
    E-commerce is currently one of the most important buying and selling platforms. As a result of conducting business via the internet there's plenty of competition in terms of online presence. In order to make it a smooth process for customers and a company to conduct business with one another there are a few e-commerce strategies that will assist in doing so. For starters it is most definitely important for hoteliers to maintain a search-friendly web site design, improve conversion and usability, and ensure that the website is mobile device friendly. As online bookings continue to rise, word of mouth via the internet steadily increases, and internet advertisements takes precedence over T.V, it is now most important for hoteliers to use the internet to conduct business. However, it is even more important for them to do so in the most influential manner.
yimengliu

Hotel Wi-Fi: The Biggest Challenges and Recommended Solutions, by Jeremy Rock - 1 views

  • Wireless has also created new ways for hotels to connect with their guests to generate loyalty
  • What is an illegal download? It is receipt (download) of copyright content without paying the prescribed fee, or receiving any other media that is deemed unlawful. It can occur in a variety of ways, exchange of flash drives, peer-to-peer (P2P) networking, or World Wide Web-based media.
  • Security and the potential compromising of personnel guest data is becoming a key concern amongst season travelers. Hotel networks tend to provide the illusion that guests are accessing the internet through a fairly secure environment. However in many cases hotels are acting simply as a HOTSPOT and are no more secure than the shared connection at your local coffee shop. Often hotels act simply as an ISP and offer no more security when controlling and monitoring the traffic on the network. The following are some items to consider when addressing Wi-Fi security concerns:
  •  
    This article is talking about wireless internet becomes more and more important in the hotel industry. They provide some of the key considerations for the hoteliers that help the hotel to ensure they can meet the demands of their customers. There's a big demand for wireless access to hotels. Every customer would like to choose a hotel with a Wi-Fi service. Wireless become very necessary in the hospitality industry. The best wireless service that can help the hotel create the loyalty customers. Wi-Fi has become a standard amenity, therefore, the hotel has to find affordable and non-disruptive solutions to meet customers wants and needs. Currently, customers would like to use the smart phone and their computer to watch videos rather than watch TV. They are not just sending email and web surfing anymore. There have a strong needs of the best internet from the hotels. The articles showed us couple challenge of wireless in the hotel. First of all, weak cellular signal strength. In many hotels, for guests, it's not always can find the signal of their cell phone, especially in urban area. The customers can't have a good voice communication with others. Maybe because the location of that room in the corner and there have something will disturb the signals or building construction that will interrupt the signal as well. The solution of the cellular signal strength is "Make provision for both voice and data signals to be amplified." To installing that equipment that always needs the hotel to run a new cable in order to provide the good signals for the guest used. The second challenge for the hotels is "Cellular Network Capacity Issue". Since cellular companies continue selling the device for many years without expanding their network to meet their demand. For example, AT&T is the first company that realized this issues when there are sell iPhone and another cellular. Thus, it's very important that each device support connection to the internet by use Wi-Fi withou
da7327

HNN - Revenue and cost strategies for boutiques, independents - 0 views

  • Without the power of a brand sales team and the tools that they provide, your independent hotel’s sales efforts need to ensure that they are utilizing the right channels to effectively capture transient demand.
  • While global distribution system business is mostly pay-to-play, it provides exceptional return on investment in the right markets.
  • Direct bookings are the most cost-effective business for boutique hotels, so it is always the goal to drive business to our own booking channels. Identifying what percent of business you need from group sales, GDS and online travel agencies is paramount to a successful revenue strategy.
  • ...5 more annotations...
  • Identify your hotel’s ideal rooms-to-space ratio to optimize profits on any piece of group business and to ensure your revenue manager and sales team are on the same page.
  • Your social media platforms create a stage for your hotel’s voice to be heard, so their importance is far greater than they would be for a branded hotel. Develop creative packages and collateral that capture the guest experience to set yourself apart from a franchised hotel.
  • A destination is a high contributing factor in the decision-making process, so your sales team should highlight all of the attractive aspects of the local area.
  • If your hotel has an in-house food-and-beverage department, then capitalizing on these events is even more critical to achieving financial success and should be incorporated into your revenue strategies
  • Your website should be constantly updated with local happenings, events and hangouts to keep up with search engine optimization (SEO) changes that stress local focused searches
  •  
    The article introduces how to manage revenue and cost strategies for boutiques and independent hotels. Compared to big brand hotels, boutique and independent hotels have less brand power, and less power of a brand sales team. So, they need to find the right tools to adapt and fit their own property. Firstly, GDS is a good source to gain an exceptional return on investment, but it costs a lot to adopt for small or mid-sized hotels. Thus, direct bookings can be the most cost-effective way for them to choose. By identifying the sales from group and OTA, revenue can increase and optimize profits. Hotel can hold events as one of the ways to increase revenue. Mixing F&B and event can achieve financial success. Also, independent hotels can use destination marketing to emphasize tourist spots and host more business trip. Lastly, the importance of social media and website is very high for boutiques and independents. As they constantly update their site, search engine optimization should be kept up with. Considering GDS system in the context of small property, they are not afforded to adopt the system though it has a lot of benefits to increase revenue. Thus, they should find the right tool to adapt while considering the budget or common booking tool utilized.
jiayi017

How Smart Dining Is Changing the Restaurant Industry - business.com - 0 views

  • Automation has already started in major chains and fast-food restaurants and will likely continue to evolve to the logical endpoint
  • it's important to resist alarmist tendencies, because there are positive aspects of smart dining, and the total automation of customer service may not trickle down to neighborhood bistros and independent steakhouses.
  • Either way, nearly all the solutions (at the very least) allow users to efficiently handle some of the most hated tasks in any restaurant: dealing with reservations, waitlists and bookings.
  • ...6 more annotations...
  • mPOS systems allow for a greater level of accountability between owners and employees as well as between the front and back of the house, which means servers can focus on connecting with customers and delivering a memorable experience
  • tools like mobile payment tablets allow restaurant owners access to big data that's useful for making front-of-house and operational decisions.
  • Increased revenue is another possible benefit of smart dining
  • Customer loyalty is also built with the use of smart dining technology.
  • those who are there just because they are hungry and those who want to have a meal out. For restaurateurs who focus on the latter clientele, smart dining needn't be equated to total automation.
  • For those who focus on high turnover rather than the service experience, eliminating staff in favor of self-serve tablets may be inevitable once the prices of such systems drop and the public becomes more comfortable with the concept
  •  
    This article mainly describes the use and benefits of intelligent technology in restaurants. For chain stores and fast-food restaurants, often pursue speed more than service experience. Therefore, it is profitable for enterprises to replace employees with technological equipment. Of course, this is not to say that restaurants pursuing high-end service experience do not need intelligent technology. As a mobile system, MPOS can effectively simplify the ordering process, increase the rotation speed of the dining table, while also saving guests' time and improving their dining experience. The intelligence of the restaurant table management system also simplifies the reservation process to a certain extent, helping restaurants and users to effectively deal with these complicated processes.
swhit149

E-Marketing: Definition, Tips, and Best Practices | Cleverism - 0 views

  • E-marketing is the mix of modern communication technology and traditional principles that marketers usually apply.
  • electronic media, more known as the internet (
  • used by your company via direct emails, blogs, SMS or text messaging, web pages, videos, banners, pictures, advertisements (like pay per click, display or social media advertising)
  • ...20 more annotations...
  • e-marketing is that its impacts are quantifiable
  • ROI or return on investment can be greater than more traditional marketing strategies.
  • according to your company’s goals, product types, business capacity, target market, and other criteria related to your decision making processes.
  • Complete Accountability.
  • New Marketing Routes
  • Cost Effective Marketing.
  • ew site visitors are search engines.
  • incorporate all key phrases into the text in a natural manner, for at least 3 to 4 times.
  • three main steps
  • Appear on top in Google search results.
  • title of your web page
  • short but descriptive file names for your pictures.
  • Make Google understand your pictures.
  • Update your website and continuously offer useful and updated content
  • Always update your website and keep it fresh by having a blog, announcing sales, special offers, and new products.
  • avoid meta keywords.
  • Increased Reach and Audience.
  • contribute to discussion groups and forums
  • Keep track of your competitors
  • Although Amazon and eBay are popular, the margins they offer you are low
  •  
    This article really goes in depth about e-marketing and smart ways to go about when it comes to your business. It highlights the do's and don't in majority of each situation you may be faced and how to always manage your company on a daily. E-marketing is something that needs to be managed, looked through and updated on the daily to attract new and occurring customers.
balle028

Proximity Marketing Market: Industry Size and Growth Opportunities with COVID19 Impact ... - 0 views

  • Proximity Marketing market report provides analysis of Covid-19 restrictions imposed on business owners, investors, etc. Due to the fact that locks are performed differently in different regions and countries, the geographical and regional effects change frequently. This study analyzes current market effects in the short and long term and helps decision makers to develop short and long-term business strategies across geography.
  • Competitive assessment and detailed statistical analysis of the Proximity Marketing industry outlook can be found in the latest Proximity Marketing Market Research Report. The Proximity Marketing report will inform readers about market dynamics and trends to present a comprehensive overview of the market. The most important aspects of the Proximity Marketing industry are presented in the study as market growth, market dynamics, threats and cost structures. The dynamics of emerging markets, the latest growth, the development of R&D and major suppliers are discussed in detail. The Proximity Marketing report is segmented by product type, application, and major geographic area.
  • Global Proximity Marketing Market: Regional Segments The different section on regional segmentation gives the regional aspects of the worldwide Proximity Marketing market. This chapter describes the regulatory structure that is likely to impact the complete market. It highlights the political landscape in the market and predicts its influence on the Proximity Marketing market globally.
abrow336

Hospitality Technology - Hotel Technology - 0 views

https://tophotel.news/experts-voice-technology-trends-in-travel-the-face-of-hospitality-tech-in-2021/ Technology trends are evolving faster than ever this past year. Due to the COVID-19 pandemic i...

started by abrow336 on 13 Jan 21 no follow-up yet
jspivak001

How Will Your Hotel Property Use Machine Learning in 2020 and Beyond? | - 2 views

  • The LightStay program at Hilton predicts energy, water, and waste usage and costs
  • Further, some hotel brands can link in-room energy to the PMS so that when a room is empty, the air conditioner automatically turns off
  • To create brand personas and algorithms, IHG assessed its top customer-facing senior managers across brands using cognitive, emotional, and personality assessments.
  • ...3 more annotations...
  • Accor Hotels offers guests personalized upgrades based on previous guest behavior at a price that the guest has shown a demonstrated “willingness to pay” at booking and during the pre-arrival period, up to 24 hours before check-in.
  • The algorithms are used to create assessments to test candidates for hire against the personas using gamification-based tools, according to The People Space.
  • ML technology can create offers at any point during the guest pathway, including the front desk. Rather than replacing agents as some hotels fear, it helps them make better, quicker decisions about what to offer guests.
  •  
    The machine learning for hotel properties is dynamic and constantly evolving. Beyond the common uses of Artificial Intelligence such as robotic housekeepers and facial recognition, hotels can deploy machine plearning in different areas such as systems that optimize the use of energy, water and other resources; human resource management such as the one used by IHG; and customer service.
  •  
    This article discusses different ways that Machine Learning (ML) is affecting the Hospitality industry. Hiltons Energy Efficiency IHGs HR Screenings Accors Personalized Upgrades
dbonn009

Why Personalization Is the Future of Hotel E-Commerce – Skift - 2 views

  • he hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.
  • Personalization in the hotel industry has ceased to be a trend. Today, it’s an obligation.
  • Back in 2015, American Express Travel reported that 83 percent of millennials would allow brands to track their habits in exchange for a more customized experience
  • ...16 more annotations...
  • And earlier this year,
  • Deloitte Consulting published the white paper
  • noted that “–truly knowing your guests –what they have told you, what they request, what you have learned, and what should be implied –should yield larger results.”
  • using new technology-driven tools to help them streamline the booking process and create a more seamless guest experience.
  • When potential guests are shopping on a hotel’s website, there’s a clear opportunity before a booking is made for properties to demonstrate the acute attention they’ve paid to individual guests’ preferences. This is accomplished by using website personalization technology, allowing hotels to automatically and intuitively suggest particular room categories, package types, and even rates tailored to each user’s expectations.
  • he results of these improved personalization efforts are numerous, including higher booking probability, increased user satisfaction, and a greater likelihood of repeat visits to the website, leading to better brand loyalty. Taking these steps can even offer hotels a further tool to take more control of their distribution decisions, rebalancing their e-commerce strategies between direct and non-direct channels.
  • Building Loyalty is an Investment
  • over-relying on OTAs for cash customers hurts profitability.
  • Today’s personalization technology can also help hotels to optimize the conversion rates for direct bookings.
  • If this analysis shows that more users are bouncing from the site instead of booking, it may be time to consider new tools.
  • “When users leave a hotel’s website, they’re likely to have forgotten the details after visiting multiple other hotel-related sites,” he noted. As Upneja believes, personalization tools are one method to prevent this. “Appeal to them on the spot with personalized offerings like the right price, the right room category and the right amenities before they can move on.”
  • Personalization tech is increasingly an essential tool to rethink online bookings. But in order for it to succeed, there needs to be alignment between the personalization of the booking experience and the hotel’s curation of more traditional on-site amenities like service and design.
  • That site is available on both desktop and mobile, and in English and Spanish, the primary languages spoken by the hotel’s two main markets.
  • Using IP addresses also enables the Viceroy Los Cabos to personalize resort packages to users in locales suffering from bad weather.
  • “Ideally we want to sense that behavior and adapt the site for them, showing them customer reviews, social media posts, food and beverage photography – things that we know will be a strong call to action for the customer to continue through to making that reservation.”
  • Today’s hotelier recognizes the value that personalization has on the guest experience. The more guests feel that every aspect of their experience was tailored exactly for them, the greater the likelihood that they will spend more on property and return again and again.But in today’s competitive market, truly savvy hotel executives realize that it is no longer enough to only customize during the guest stay. Personalization needs to extend to the booking process, where the right tools give hotels the means to increase conversions, build better loyalty and customize content in order to deliver more direct bookings.
  •  
    On my previous article about Oraculo, the world's first predictive algorithm for hotels, I described how personalization in hospitality is no longer a trend but an obligation. By posting this new article I wanted to dig a little deeper into tailoring guests needs through e-commerce. In 2015, American Express Travel reported that 83% of millennials would not object to have their habits tracked if they get a more customized experience. This strong message has prompted the hotel industry to develop and implement website personalization technology that suggests, intuitively, specific room categories or packages to online lookers. Since building loyalty is an investment, improving the direct booking ratio is now the main goal of the industry. From experience, when I travel I try to stay at the same hotel and book directly from the hotel website. The most important thing to me when I shop around is furniture and bathroom. Although these are not generally specified in detail in room descriptions, the brand I'm loyal to is usually very consistent with my needs. If new technology would give me a more personalized stay somewhere else I would definitely change my membership. I have friends who don't travel much except for vacation and long weekends. They are lookers who go to online travel agencies (OTA's) and bounce from site to site trying to find the perfect place. The article explains this newer technology will be crucial to prevent lookers from bouncing to other websites, and encourage them to book directly from the hotel and avoid OTA's. The idea is to make it so personalized that it will be appealing on the spot. These new technologies not only can tailor room types and resort packages based on IP addresses, but it can customize your TV programming based on your web history. Personalizing the guest experience during the stay is no longer enough. Data shows that in order to build loyalty and make the customer return, personalization has to begin in the booking pr
  •  
    This article describes how personalization of eCommerce can bring better profits, because it is helping guests personalize how they would like their stay. This is more efficient for the guests because it is ensure they get what they want, like if they want to be around certain theme parks, or if they want their rooms a certain way. They even have options where you can fit guests language barriers, like if they speak only spanish they can change the language so spanish speakers can also ensure they have their preferred stay.
  •  
    This article explains the importance of website personalization. Here, vital information is stored for current and future use of consumers. It is important for industry professionals to have access to this information but protect it from reaching outside entities.
guanhuahao

What is a POS system? - Hospitality Net Explainer - 3 views

  • The point of sale (POS), historically known as the cash register, was invented by an Ohio saloon owner in 1879 in order to stop theft from employees and guests.
  • POS, used in retail and F&B, is the sister of the Property Management System (PMS) used in hotels.
  • Going into more detail, the F&B POS systems' market is divided in two facets: Legacy POS and Cloud POS.
  • ...5 more annotations...
  • the Legacy POS still owns the majority of the market, (70% of it in fact).
  • The main criteria to inform your decision should be:
  • Accessibility
  • Analytics
  • Integration
  •  
    This article shows the origination and basic functionalities of POS and the two types of categories now of this system in the F&B industry: Legacy POS and Cloud POS. Compared both from the perspectives of data stored, data access, type of payment, personalization level, and limitations. In the end, give the suggestion on how to choose the right one for business.
zhuan007

Why PMSs are headed to the cloud | Hotel Management - 0 views

  • Cloud PMS solutions are more accessible and ready for mobile
  • The underlying architecture of cloud-native PMS solutions also enable faster feature development and much less downtime for upgrade and maintenance compared to on-premises PMS.
  • A cloud-based PMS is easier to integrate with other hospitality technology products as well
  • ...7 more annotations...
  • But ultimately, moving to the cloud is an individual decision for each hotel—there are benefits and disadvantages of each option that can differ wildly based on the geographical location
  • The ultimate selection of a PMS needs to consider the ability of the PMS to meet the needs of the hotel, from feature set to service levels
  • The consideration and adoption to move to the cloud is not appropriate for every property and needs to be evaluated thoroughly.
  • Insights, analytics and all of the data science can improve the guest experience.
  • The cloud enables guest-facing interfaces, including self-service options and allows hoteliers to harness the power of data and analytics to provide a personalized experience.
  • Content-management system, rates and inventory are other key integrations that will allow for a free flow of information for a smooth business outcome
  • Looking to the future, integrations that allow for mobile key and online check-in will be important
  •  
    The typical hardware PMS contains a vast amount of personal guests' information. Hotels usually consume a lot of expense to protect this information from hackers. One of the many benefits of cloud computing is helping to protect this sensitive information. Cloud computing also offers more modern attributes like accessibility from any location and any device and less downtime. Even though the roles of PMS are growing, each hotel should analyze their current atmosphere and see if this a sufficient move forward for their specific business. Ultimately, a cloud PMS should offer freedom and fluidity for guest check-in.
  •  
    This articel discusses the reasons why Cloud PMS is gaining popularity and related considarions that hotels should take into about this tecnology. It also shares some effects of guest experience and the importance of system integration with other systems.
« First ‹ Previous 401 - 420 of 521 Next › Last »
Showing 20 items per page