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Melissa Krajewski

Cornell Center for Hospitality Research Examines Daily Deals and Sustainability Issues - 0 views

  • A survey of nearly 200 international hotel operators found generally favorable results for those that had offered a daily deal, also known as a flash deal, according to a study posted by the Cornell Center for Hospitality Research.
  • Piccoli and Dev found that Groupon and LivingSocial were the two sites used most heavily by these respondents, and their top reasons for offering a deal were branding, customer acquisition, and boosting occupancy in shoulder periods. Ironically, the hotels that were avoiding daily deals were especially concerned about compromising brand standards.
  • David Jerome, senior vice president of corporate responsibility at InterContinental Hotels Group, three critical myths are (1) that "green" is expensive, when in fact sustainable practices save money; (2) guests do not care about sustainability, when in fact many guests and group planners specifically look for "green" practices; and (3) hospitality firms can wait to implement sustainability programs, when in fact waiting is costing them both money and business.
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    This article comments on the perceived effectiveness of daily "flash" deals distributed through the internet to provoke the usage of services of a hospitality enterprise. It also addresses current industry challenges hotels face with regards to sustainability and corporate social responsibility. The first Cornell study surveyed approximately two hundred international hotels. The results showed half of the hotels have used the e-Marketing "flash" deals technique while the other half abstain siting concerns of brand reputation. However the issue of dissatisfaction from those hotels who use daily deals is also prevalent. The conductors of the study recommend those who use the deals to "start small," clearly define the reason for the deal and examine every aspect of the deal, including limitations, to increase ROI and satisfaction. If the deals are tailored to fit both the hotel and guests' needs they should attract and retain customers. The roundtable discussion then dives into an important branding issue of CSR. It highlights common misconceptions related to sustainability such as going "green" being being costly, guests not appreciating sustainable efforts, and the "wait and see" approach being smart for implementation. With education and communication the hospitality industry can inform their internal and external customers of their sustainable business practices and increase customer acquisition. Rather than being reactive, businesses should be proactive and concentrate on their "long-term brand focus."
Allen Lok

New Retail Credit Card Standards Affect Quick Service Restaurants | QSR magazine - 0 views

  • By October 2015, all restaurants and other merchants will be subjected to new Europay, Mastercard, and Visa (EMV) standards, which reflect a shift from magnetic-stripe credit cards to chip-and-pin cards.
  • , the chip-based cards require insertion of the card into a terminal throughout the entire transaction.
  • chip-based cards are less susceptible to fraud.
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  • It’s a rather slow conversion over to EMV. But it’s definitely coming.” View the discussion thread. Subscribe Subscribe to QSR Renew Update Address eLetters Advertising Contact &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Articles Food &amp; BeverageMenu Innovations Marc Halperin: Resident F&amp;B Expert Food Safety Health Ingredients &amp; Dayparts ExpansionQSR 50 Franchising Growth Fast Casual George Green: Fast-Casual Expert Emerging Concepts TechnologyOrdering Social Media Promotions Sustainability Denise Lee Yohn: QSR’s Marketing Guru OperationsExecutive Insights Competition In the Store Consumer Trends Charitable Giving Outside Insights Women in Foodservice Human Resources Alan Philips: Trends to Watch Research QSR 50 OneSource Drive-Thru Study Growth 40 Smart Chain Franchise Opportunities Find a Supplier Find a Job Restaurant Management Events NRA Show <a h
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    A new set of standards is coming up for credit card transactions. EMV or Europay, Mastercard, Visa, standards include a chip-and-pin device on the card that requires the card to be inserted into the card processing terminal. While this does not prevent all fraud, it's important that this standard is mandatory by 2015 and business operators should be preparing for changes.
jmelilli

Amex GBT buys Hogg Robinson, tech integration at heart of £400M deal | Phocus... - 0 views

  • Amex says the deal will allow it to combine two "advanced travel technology and development platforms" in a bid to create more products and services to the pair's corporate customers.
  • Amex GBT CEO Doug Anderson says: "The technology roadmaps of each business provide a powerful platform from which to drive future innovation. We will deliver a superior client and traveller experience through fully-integrated travel management solutions, including booking and expense management products."
  • The acquisition marks a reasonable shift in the power base of the major corporate travel management companies.
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    While short this article is about Amex Global Business Travel acquisition of Hogg Robinson a B2B travel services company that deals with payments among other expense management systems. This deal centers around a major IT investment and advanced integration in the corporate travel market. 
rnobl005

Booking Holdings Buys Activities Distribution Startup FareHarbor - Skift - 0 views

  • Booking Holdings Buys Activities Distribution Startup FareHarbor – Skift
    • rnobl005
       
      Module 3: Networking (Rebecca Noble) I came across this story a few weeks ago and thought it made sense to post about this week as it has to do with e-commerce. Booking Holdings' recently purchased a start up called FareHarbor in what is speculated to be a $300 million deal. FareHarbor is a reservation system designed for tour operators to distribute and sell their products online. Booking Holdings used to be known as the Priceline Group - the company now owns Booking.com, Priceline, KAYAK, OpenTable, and a few other tourism related brands. The idea is that customers buying a hotel room in Paris who know they want to take a tour of the Eiffel Tower can package those two purchases together. This deal is evidence that travel corporations are making a big push to be full service agencies and e-commerce plays a big part in the ability to do so. The article cites a few other similar deals, specifically Expedia.com partnering with a restaurant reservation platform called, Reserve (reserve.com/about). It also talks about Airbnb's own tour offerings, which they call Experiences. There are many other companies similar to FareHarbor that allow tour operators to sell their products online, many of which specialize in a specific geographic region. As such we may see large corporations like Booking Holdings buy these smaller companies so they have tours in popular destinations worldwide.
  • Booking Holdings said Thursday that it will acquire U.S.-based, experiences booking-software provider FareHarbor.
  • The FareHarbor acquisition will help provide content to expand Booking.com‘s upselling of consumers on tours after the consumers have already bought another product from the online travel giant.
    • rnobl005
       
      Booking Holdings will utilize the tour excursions supported by the FareHarbor software as an upsell when customers are purchasing other products on Booking.com.
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  • The price tag could be relatively “hefty” — as in more than $300 million — speculated one source who is knowledgeable about the tours and activities sector.
    • rnobl005
       
      $300 million is a HUGE price tag. I think this purchase is a significant statement on the importance of e-commerce in the tourism industry.
  • Both deals — FareHarbor and Reserve — accentuate an accelerated focus on in-destination activities, whether they are visiting a hot restaurant or tours and attractions.
    • rnobl005
       
      Reserve is an e-commerce software system used for restaurant reservations. They recently made a deal to become the exclusive restaurant reservation provider for Expedia.com.
  • Airbnb officials recently said that they plan on being in 1,000 cities with their Experiences product by the end of this year, and they project profitability in Experiences by 2019.
    • rnobl005
       
      In addition to offering local places to stay, Airbnb now offers tours, or what they call "Experiences." I've heard mixed reviews about this service. They spin it as touring the city you are in with a local guide. But that guide could legitimately mean any person off the street. Guides that lead tours and excursions through legitimate tour operating companies have way more experience and depending on the city they are in have to pass some sort of certification examine to lead tours.
  • The purchase denies TripAdvisor’s Experiences unit a chance to enhance its relationship with suppliers and to make the end-to-end technology experience more seamless between suppliers and consumers.
    • rnobl005
       
      TripAdvisor is a competitor of Booking Holdings, so this deal can be seen (according to the author of the article) as a defensive tactic to control the market.
  • Notable players in B2B tech include Bokun, Musement, Once There, Palisis, Redeam, Regiondo, Rezdy, Rezgo, Tiqets, TourRadar, TrekkSoft, Trip.me, and Veltra.
    • rnobl005
       
      This are all companies similar to FareHarbor that support tour operators in various parts of the world. The majority of Rezdy's tour inventory, for example, is in the Asia Pacific region. With so many individual companies offering similar services I can see large companies making a move towards purchasing smaller companies to expand their reach geographically.
  • FareHarbor debuted a predictive pricing platform powered by artificial intelligence to help operators select optimal rates for activities.
    • rnobl005
       
      Having worked for a tour operator I can see why this is a super lucrative tool. Tour pricing adjusts seasonally based on when the destination is in peak season. Having AI tell you when to adjust the price on your product is a vast improvement operationally because you don't have to dedicate the time to monitoring sometimes thousands of tours by hand.
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    Module 3: Networking (Rebecca Noble)
Yujia Xie

Priceline Partner Network To Provide Hotel, Flight And Car Rental Deals For Grandparent... - 1 views

  • The ability to book published-price hotel rooms through 245,000 hotels around the world
  • The ability to book published-price hotel rooms through 245,000 hotels around the world. Grandparents.com Travel customers also will have access to Priceline's extensive database of hotel freebies, including instant discounts, free breakfast, free Internet access, and more.
  • "As The Ultimate Resource for Grandparents, we strive to deliver top quality products and services to our audience and we continue to build our offerings with superior savings on the best deals on the Internet - most recently through our partnership with Priceline Partner Network. We are pleased to grant our very first Grandparents.com Recommended� Award for best in class providers of travel services to Priceline.com," said Jeffrey Mahl, President.
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  • Grandparents.com website visitors will have the best travel services we have to offer," said Randy Schartner, President of the Priceline Partner Network. "We believe that Priceline's broad array of travel services, which are also focused on delivering savings, will fit well with Grandparents.com's mission to provide savings to its members. We appreciate Grandparents.com's trust and confidence in Priceline to serve its members and website users and are honored to receive the first Grandparents.com Recommended� Award."
  • Working behind the scenes, PPN powers travel websites for a spectrum of affinity groups, airlines and hotel management firms and chains. PPN believes that it offers the most customizable private-label travel affiliate program on the market today. PPN's private-label services include hotels, flights, rental cars, flight &amp; hotel packages, and priceline.com's famous Name Your Own Price� travel services for hotels, airline tickets and rental cars.
  • Grandparents.com seeks to strengthen the ties between family members, promote health and wellbeing, and give timely information and expert advice on what really matters to grandparents, from family, relationships, health and money, to entertainment, travel and retirement. More than anything, Grandparents.com celebrates what it means to be a grandparent today. The company's mission is to give today's grandparents--who like no other grandparents in history are engaged, vibrant and ageless, ideas and opportunities to connect to what's important to them.
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    As this article mentioned, Priceline Partner Network cooperated with Grandparents.com,Inc. to reach a business which can provide the latest information on this website. Travel customers can access to book hotels, rental car, airline tickets, air & hotel vacation packages. They try their best to provide best service and products. It also present the specific introduction about Priceline Partner Network, Priceline Group, Grandparents.com, Inc. in my opinion, this agreement can bring the visitors a new trip to search the hotels and other information. It can show various information which can be selected for customers and provide superior saving compared with other deals.
Kristen Kaminski

Groupon and the race for your POS System - 0 views

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    There is going to be a dramatic change in regards to POS systems. According to the article, "the emergence of mobile and card-linked offers has positioned POS systems as the new gateway for daily deals and digital coupons". Since consumers can shop for great deals using their smartphones and devices, it is imperative for POS systems to evolve. Consumers remain loyal to businesses that provide a great shopping experience. With nearly 180 million Americans carrying credit/debit cards, an efficient POS system will undoubtedly contribute to the overall success of a business. Many retailers and daily deal providers, such as Groupon, are "turning their attention to point of sale as a solution for their own survival". Groupon thrives on a mobile POS. Not only can merchants track and redeem deals more easily, but consumers have the ability to effectively purchase these deals directly from a smart device.
Kamini Ramsaran

Priceline takes on HotelTonight threat at global scale with last-minute service for Boo... - 0 views

  • Buoyed perhaps by the&nbsp;launch of a same-day hotel booking service on its mobile app, Priceline&nbsp;has launched a similar service for its global hotel service Booking.com.
  • Booking.com Tonight with initially be available only for Apple devices via the iTunes appstore
  • and will use last-minute inventory from its portfolio of 200,000 properties in 165 countries.
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  • The app works by giving the user a list of all available hotels in the immediate area of the device which have same-day availability, with a two-step process if the user wishes to book from the handset.
  • Booking.com says it secured $1 billion in transactions via mobile devices in 2011
  • Validation of the marketplace for same-day bookings via mobile devices was illustrated again last November when HotelTonight secured Series B funding to the tune of $9 million in a round led by Battery Ventures.
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    Priceline has launched their online same day booking application for iPhone users.  The app will soon be available for Android users as well. Travelers are able to search for last minute inventory from 165 countries and 200,000 properties, the app shows a list of available hotels in the area of the device the user is using to search for hotels.  The quick 2 step process to booking a hotel is easy to use and user friendly, guests also get a map with directions on their display to help them find their hotel.  This technology was introduced last year and had secured $1 billion in transactions 40% of the mobile bookings were for the same day reservations. Today's travelers and consumers are looking for instant deals, bookings, and conformation, with the technology of this app and the continued improvements consumers continue to be in their favor. 
Franc Pulido

Hogg Robinson Group plc : HRG China signs landmark deal with TravelSky | 4-Traders - 0 views

  • this seamless integration will benefit clients by allowing them to realise cost savings through increased efficiency and productivity.
  • "We are very privileged to be able to fully utilise BlueSky's CRS and online booking tool.&nbsp; Its ability to provide accurate real-time information makes it the most advanced travel booking system in the Chinese travel market,"
  • Features such as best buy, lowest fare search and itinerary generator will provide a wider, more detailed range of travel options
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  • offering them increased convenience and a more efficient and quicker travel approval.
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    As indicated in the title, this article is about the once in a lifetime deal between HRG and TravelSky. This collaboration is quite advantageous to both parties since HRG is a prestigious international provider of corporation services and TravelSky happens to be the preferred GDS provider in China. Traditionally, the booking of travel in China has been a manual process for users. However, this integration will provide clients with convenience and cost effectiveness thanks to the CRS technology. Travelers will be able to access real-time information and wide search criteria - which in return will guarantee an increase in productivity and overall winning formula for all parties involved.
Janive Santini

TechCrunch | DLD 2012 - Andrew Mason: Groupon Now Boasts 10,000 Employees, 70% Outside ... - 0 views

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    "Groupon has evolved quite bit since we launched three years ago. We started off with a single 'deal of the day' in each city, and today we often offer dozens of deals in numerous cities, across many categories (travel, goods, etc.). We think of it more as a curated deal marketplace then a daily deal site now." With all the deals being presented to the American public on a daily basis, it is interesting to see how many people are employed by Groupon outside the US. While outsourcing may seem like a good idea for businesses since people don't need to be paid as much, this is ruining the job market within. The founder of Groupon, however, is very smart, considering his age. I like to call Groupon "Food Stamps for the middle class", and Andrew Mason really hit the nail on the head.
mtedd003

Bringing on content and the network effect for GDS hotel platforms | PhocusWire - 1 views

  • It’s an understatement to say that the global distribution companies have evolved away from their traditional airline focus to bring accommodation into the mix.
  • reveals that the GDS “had lost share in lodging distribution”&nbsp;
  • Sabre had developed the platform in response to demand for more content and functionality from both the supply and demand side.
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  • deal boosted its accommodation offering by 30%.
  • interesting theory of whether GDSs can create their own network effect.
  • “We have increased our beach, resort and leisure content which allows us to be a much more attractive content sourcing partner to retail agencies and other online channels so it has expanded our customer base enormously.”
  • GDSs are investing in their lodging content but with travel distribution it’s rarely a case of just integrating content.
  • Waters says Amadeus has five million representations of hotels on its system but over a million unique hotels.
  • normalizes the data so it is only displayed once and travel sellers can see the same room, hotel and date and then compare prices and see what margin or commission they might make from a booking.
  • the standardization is driven by artificial intelligence
  • Sabre, which cites a similar figure for properties available via its new lodging distribution technology, has also worked on normalizing the data
  • The GDSs continue to see opportunity and growth in their hospitality divisions
  • Waters says the ambition is to continue growth and “become the default hotel platform for B2B channels.”
  • biggest, professional metasearch with bookability platform in the industry.” AmadeusBooking.comSabre
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    GDSs continue to lose market share so they need to step up their game to pick it back up again. With airlines and hotels constantly trying to get bookings direct they are losing out. They need to try and get their networks in sync. Companies like Sabre are trying to improve their platform to make it more user friendly and better content. The GDSs are trying to get on board as many accommodations as possible to increase the customers choosing their networks to use to book. The more bookings they get the more attractive they look to providers.
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    Sabre Travel Network, a large GDS company is responding to loss in lodging distribution. Sabre is accomplishing this by competing with rival GDS platforms who have made deals with booking.com. The deals have afforded rival companies such as Amadeus 30% more in accommodation traffic. Amadeus increased their market visibility by expanding their customer base for those looking for beach, resort, and leisure content. Sabre is looking to stretch their lodging distribution by normalizing data with usability studies which is help agents make faster booking decisions. The belief is that the decision will eventually expand Sabre as the default GDS platform.
Melisah Miller

Travelfusion takes Chinese market by storm - 0 views

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    The article discusses the changes to come within the GDS Travelfusion. The changes would be the inclusion of China, which would be a great expansion. Travel fusion will now allow people in china to book travel and have access to not only book travel but have access to contact support in chinese. The article discusses the different locations of travel that can be booked from china. This in my opinion is def a great for the chinese, seeing that they have a great deal of travel going out its great that they can have a low cost site that helps find the best deals for travels.
Jing Huang

Property Management System- The Future of Hotel Industry - Tourism and Hospitality - Zi... - 1 views

  • They work completely on the web and are based on the cloud.
  • It is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium.
  • one of the major boons of Internet on the hotel industry has been the web based property management systems. Unlike previous applications which would burn a hole on the pockets, these online hotel software are user-friendly and do not need any additional hardware or software expenses. They work completely on the web and are based on the cloud.
    • Juan Du
       
      "Property Management System" play an important role in Hospitality management. Because the Internet plays a major role in improving the sales and customer relationship. The hotel need collect data to analyze the market and make the market plan. Property management system have a lot advantages. It is easy to make a reservation, the system can control the over booking. Use this system can keeping a check on the add-on services. Also PMS has its own system to operate the whole things. PMS is able to provide some basic function: enable guests to make reservations, enable guests to check-in/register when they arrive and check-out/pay when they leave, enable staff to maintain guest facilities. And it is easy to use, especially for employees.
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  • Property Management System- The Future of Hotel Industry
  • Property Management System- The Future of Hotel Industry
  • Property Management System- The Future of Hotel Industry
  • It is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium
  • Central Reservation System: One of the greatest advantages of using an online hotel software is that you do not have any more headaches about reservations.
  • &nbsp; Numerous Point of Sale: Keeping a check on the add-on services your hotel provides can easily be done with the help of the numerous points of sales.
  • Sales and Marketing Console: To help popularize your hotel and make it known to people from across the globe, many PMSs have a dedicated sales and marketing console.
  • Travel Agents and Corporate Clients:It is also important that you properly deal with travel agents and corporate clients as they play a very important role in bringing in more guests to the hotel.
  • Connected to 1000s of Travel Portals: These property management systems&nbsp; help you get connected to many travel portals like Travelocity, Tripadvisor and Expedia helping you reach more people.&nbsp;
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    This article particularly caught my attention because it points out the major advantages of web-based PMS, but it does not mention the risk of transfering such sensitive guest information over the unsecure and unregulated Internet. Surely there are great cost-related and operational advantages to web-based PMS and that alone often motivates hotels to upgrade in that general direction. Afterall, the reason why the hotel is operated is to generate revenues. However, is risking the identity of thousands of your guests worth the money you will save? That is what this article does not cover. As the title points out, web-based PMS is the future of the industry, but securing the identity of the biggest drivers behind all revenue for your hotel is arguably more important. Is the risk worth the reward? I believe the Internet needs to become a more secure highway of information before the industry can fully embrace this new technological advancement. My thoughts on considering an upgrade to web based PMS: Research and proceed with caution.
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    Karl- Valid point in saying is the "risk worth the reward", with all the viruses, glitches and hackers sensative information floating around in cyber world ready to be attacked and stolen. I feel its up to the cloud computing companies to set the security parameters to run their systems and for the industry to enforce them, so that we can embrace the growth of technology in hospitality.
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    This article shows a lot of advantages of using online hotel software. Better Reservation system can be found on a cloud based PMS. More factors of hotel can come out to be a famous feature when they all come online. Much easier for a hotel to deal with travel agents and corporate clients when they using a cloud-based PMS.  The cloud-base PMS can bring the hotel to more travel portals which will lead to more clients. 
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    This article focuses on the numerous advantages of a Property Management System. It summarizes the fact that it makes a business more proficient and how a company can save by not spending money on additional software or hardware expenses. The main benefits that this article gives attention to is the fact that it assists in the reservation process and point of sale process, helps market and target the correct people, positivity deals with travel agents, and connects to several travel portals. All in all, a Property Management System is a great tool and advantage in the hospitality industry because it facilitates in all operations and helps companies with daily challenges.
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    The hotel industry is crossing over to web based PMS and this article states that because it works off a cloud its less headaches and more user friendly. There are many reasons why a web based PMS can be beneficial and why the hotel industry is swithcing over. It can be used for multiple properties and reduce double booking. Another great feature is you can have numerous points of sales and it all interconnects. This is the future of our industry.
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    "Property Management System" play an important role in Hospitality management. Because the Internet plays a major role in improving the sales and customer relationship. The hotel need collect data to analyze the market and make the market plan. Property management system have a lot advantages. It is easy to make a reservation, the system can control the over booking. Use this system can keeping a check on the add-on services. Also PMS has its own system to operate the whole things. PMS is able to provide some basic function: enable guests to make reservations, enable guests to check-in/register when they arrive and check-out/pay when they leave, enable staff to maintain guest facilities. And it is easy to use, especially for employees.
  •  
    This article indicated the importance of Internet for hotel industry and also assumed that web based property management systems will widely used in future. The author listed some advantages of web based property management system:1) Central Reservation System: One of the greatest advantages of using an online hotel software is that you do not have any more headaches about reservations.2)   Numerous Point of Sale: Keeping a check on the add-on services your hotel provides can easily be done with the help of the numerous points of sales.3) Sales and Marketing Console. With the help of this console, you can access the database of your customers get in touch with them notifying them of special offers and discounts. 4)Travel Agents and Corporate Clients:It is important that you properly deal with travel agents and corporate clients as they play a very important role in bringing in more guests to the hotel.5)   Connected to 1000s of Travel Portals: Web based PMS help you get connected to many travel portals like Travelocity, Tripadvisor and Expedia helping you reach more people. 
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    t is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium. The hotel industry too is not insulated from its effect. Almost all kinds of hotels, from inns to bed and breakfasts to resorts, everyone is trying to tap the energies of the Internet and make optimum use of the medium. The Internet plays a major role in improving the sales and customer relationship.
marble_bird

Recognizing-events_4.0.pdf - 1 views

shared by marble_bird on 22 Jul 20 - No Cached
  • The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity.
  • These surveys and the thorough literature review that preceded them allowed us to map the digital technologies used in events to levels of a digital maturity model.
  • This study has responded to calls from the academic literature to provide a greater understanding of the digital maturity of events and how events engage with digital technology.
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  • We found that engagement with technology at events and delegate knowledge satisfactorily coexists for and across a number of different experiential levels. However, relative to I4.0, event research and the events industry appear to be digitally immature.
  • Events are in the midst of rapid social and technological change. With a growing variety of technological means, the industry is fast-paced and increasingly delivered to a discerning consumer market while finding ways to connect with consumers through technology
  • Digital technology is the thread of the fabric of organisations (Li et al., 2018). It is an increasingly important part of how they engage with their customers.
  • Moreover, engagement with events as fans, spectators, delegates or organisers can be augmented with digital technology by improving access and sociability capabilities, refining the personalisation of events, and thereby creating enhanced experiences.
  • As we advance into what many in business and academia consider to be a fourth industrial revolution, the capacity to control and exchange data electronically has extended our ability to create, edit, maintain, transmit and retrieve information.
  • I4.0 can be described as the digitisation and automation of the manufacturing environment. It also creates digital value chains to enable the communication between products, their environment and business partners. Digital applications have impacted the tourism sector too giving rise to ‘Tourism 4.0’
  • The events industry is an ideal environment to benefit from the implementation of a widespread digitised approach with numerous organisations empowering managers and improving the overall event experience with the integration of extensive ICT practices and systems.
  • With the more widespread adoption of digitalization in event delivery and as the supply chains of all events become intertwined with technology, we can learn how the digital maturity of events in the 21st century is shaping event management and event control.
  • The team set out to answer the following research questions: RQ1. Can digital maturity in events be defined? If so, RQ2. How should the levels of digital maturity of events be classified with regard to the digital maturity of the events industry and the development of event management theory?
  • Successful events are no longer measured by simply achieving a respectable attendance, a great deal more engagement is manifest through digital technologies
  • Successful events require organisers to create something that is considered by those who attend as a valuable and memorable experience (Pizam, 2010; Tung, 2011). Creating memorable event experiences can be described as being dependent on a number of factors including creating regular attendee engagement, providing appropriate activities, relevant subject matter, topical and contemporary focus and targeted to a sizable receptive audience.
  • technological factors being one of the most important areas of demand for companies along with the implementation of I4.0. SMEs (Small to medium enterprises) are [lagging] behind in developing strategies to implement new solutions.
  • The development of digital maturity in events can be compared to smart tourism, which Gretzel et al. (2015) expressed as a logical progression from traditional activities. Smart tourism is characterised by an ability to transform large amounts of data into enhanced tourist experiences and increased destination competitiveness thanks to the interconnection of the different stakeholders through latest ICT advancements
  • As the components of I4.0 become more prevalent in the events industry, much value can be obtained from understanding how businesses are adopting new levels of digital engagement in order to engage their audiences
  • it is prudent to suggest that the survival, and future success of events can depend upon digital maturity and transformation
  • owever, dealing with digital maturity requires careful attention as Neuhofer (2016) urges caution advising that applied technology solutions have proven to have the ability to create or destruct the value of the experience.
  • I4.0 therefore acknowledges the impact of connected computers with the key constituents being cyber-physical systems, the Internet of Things, cloud computing and cognitive computing
  • highlighted that the use of communication networks globally has risen dramatically and become ubiquitous due to the rise of smartphone ownership. This has been fuelled by social media, apps and faster broadband speeds to create a networked society
  • By combining the Internet of Things data and big data (extremely large data sets that may be analysed computationally to reveal patterns, trends and associations, especially relating to human behaviour and interactions), event managers are able to create a competitive advantage.
  • As event companies develop new and innovative ways to connect, the events themselves are absorbing aspects of I4.0 at every stage of the process; pushing the boundaries of event experiences far beyond the physical world
  • They are used to promote events before, during and after delivery and are used to gather data and inform decision-making. Generating responses from an event can be achieved using a number of methods and through both qualitative and quantitative data.
  • With the advent of big data and analytics, new sources of valuable data are available to guide decision-making processes in a more informed manner. Businesses were once looking at historical data, but advances in database technology and system processes have led to near real-time data collection and analytics
  • Failure to adopt aspects of digital technology does not necessarily suggest a poor experience or the end for those businesses less digitally mature; not every event business relies on this kind of data support to survive. Instead, this research provides an opportunity to better understand where event businesses do engage and more importantly, how communication between non-digital and fully integrated individuals/businesses can be improved.
  • Digital maturity and transformation today differs from previous periods as it not only provides the change in the main business processes but also reveals the concepts of smart and connected products through service-driven business models
  • Our analysis begins with an attempt to uncover the potential challenges, on-going developments and various strategies that will provide the events industry and academics with a forward-facing approach to the growth of technology within events. By including industry professionals and academics, the research contributes to bridging the gap between practise and academia.
  • Because the research and empirical data collection includes industry perspectives, we believe this research will provide value to event managers, marketers and practitioners around the world who wish to understand more about the digital maturity of events.
  • After conducting the social media analysis (1), it became evident that the discussions appeared to be around topics that utilise digital technology rather than the technology itself. Furthermore, and probably a reflection on the value of the group, a lot of the data included questions about understanding the topics rather than providing usable information to our research.
  • We did not have detailed information about the precise characteristics of the individuals who contributed to the dataset of posts. However, to an extent, their roles listed in LinkedIn were informative. These included events consultants, social media managers, marketing professionals, EventTech managers, CEOs at tech companies and events students.
  • Although this response rate of 52 academics may be considered low, this did allow for the creation of the initial insights into the E4.0 concept and crucially it provides a starting point to better understand the levels of the developing digital maturity model.
  • The most referenced themes were social media, marketing, apps, GDPR and mobile. The top 14 themes are shown in Figure 1 below.
  • The results of the thematic analysis reveal the most pertinent events and technology topics in this group in the time period specified. The most common topics were social media and marketing. Marketing appeared alongside other topics as a verb, a noun and an adjective. This certainly influenced its prominence.
  • This statement reinforces the knowledge and general use of social media during events. Mobile and event apps were recognised as presenting opportunities to enhance events and were considered to be a permanent part of events.
  • Carefully managed and fully integrated data and digital systems including social media, apps and CRM create digital value chains to enable the communication between events, their environment, and business partners.
  • Event organisers invest heavily on social media engagement and expect a great deal in return through social media retweets, tagging and sharing of images. However, it is just as important to understand if delegates consider technology at events that important.
  • Our expert respondents were asked if they considered the events industry to be at the cutting edge of technology. Responses were largely supportive of the suggestion that it is. 64% agree, 22% neither agree nor disagree and 14% disagree.
  • Online registration/digital booking was very familiar with 65% ‘extremely familiar’ with the technology.
  • The survey also collected a selection of qualitative data as respondents were asked to if there were any specific examples of connected/digital technology considered to be essential to the delivery of an event that had not been discussed in the survey. Significantly, 23% answered no to this question.
  • With regard to the digital maturity of the events industry affecting the development of event management theory, the literature review indicates that academics are making contributions to theory and a broad understanding of digital technology exists.
  • industry appears not to be digitally mature. Also, our findings suggest that relative to I4.0 not all events are digitally mature. Therefore, the ‘digital immaturity’ of the events industry may be having some effect on event management theory
  • It became evident from the survey that many respondents suggested they were not familiar with technology that they would all have experienced.
  • The results from the survey suggest that widespread academic understanding of technology at events is extensive. Some digital technology is considered routine, while other comprehensively used technology appears to be unfamiliar to the end user.
  • The growing digital maturity levels form the foundation for E4.0 and will contribute to what Gerbert (2015) described as greater efficiencies and changing traditional relationships among suppliers, producers, and customers.
  • Therefore, satisfaction from the event comes down to providing delegates with the right communication levels they need to complete their individual objectives. This can range from the most basic social engagement to the gathering or observation of big data. Events are evidently a melting pot of experiences and goals and not all of them demand the highest levels of technology to complete.
  • Artificial intelligence has the ability to provide events with endless systems that sense, learn and decide throughout the delivery process though many gaps exist.
  • The data also indicates that there is good knowledge across all types of digital technology. This is reassuring for the development of education as the events industry embraces digitalisation
  • However, as more value is placed on the use of digital technology and events mature through greater access to technology, we see the emergence of an E4.0 era.
  • Thus, this model anticipates that events will grow in their digital maturity to level E3 and E4. Thus, digital technologies may become sufficiently embedded so that data related to one element of an event will be used to inform other elements of an event in real time
  • Online registration and wearable technologies such as delegate smart badges are superficial digital experiences and only considered as a process rather than as a fully perceived digital experience.
  • Our findings indicate that digital communications have enabled a shift in the content of events, marketing and the use of social media as a communication tool before, during and after the event.
  • On the limitations of our research, one might argue that engagement with technology, or indeed lack of it, does not provide evidence of the immaturity of digital technology in events. However, the digital maturity model that we propose is principally informed by the literature on digital technology and events.
  • This research has provided a revealing perspective on the use of digital technology in events. It has built on theory that has been previously developed in this and similar subjects of research, such as business and tourism. From this, the research can claim a number of contributions. It (i) provides an empirical investigation into how event businesses and individuals engage with digitally technology at events, and (ii) it provides a definition of E4.0 and other preceding levels that contribute to digital maturity.
  • Our research has shown that event delegates are aware of the ability to communicate in a reciprocal process with technology rather than through a linear/top down process. This in itself is evidence of E4.0. Furthermore, this research highlights how industry is continually striving to optimise the delegate/event relationship through apps and other technology. The industry’s on-going mission to create deeply flexible communication opportunities is eliminating the possibility of gaps in the communication process in order to optimise delegate engagement at events.
  • A broader discussion on potential issues such as IT &amp; data security, skill-sets, expensive production costs and outages; these are significant problems within internet and cloud-based technology. Furthermore, the emerging topic of E4.0 itself requires both conceptual and empirical development.
  • This research has shown that there remains a great deal to discover about the use of technology at events and many opportunities exist for further research from academics and practitioners working together to provide mutual benefits for both industry and education.
  •  
    This article covers a study performed to determine the digital maturity of events. The research conducted reveals that the majority of industry professionals are aware of technology in events. The study ultimately finds that events have a low digital maturity, but high potential for advancement. The article also addresses the limitations of the study performs and agrees that additional research should be performed to determine the relevance of technology in the events industry while acknowledging that digital engagement is not necessary or conducive to every type of event.
  •  
    This article has discovered the fact that the event industry was digitally immature. It also introduced a new concept which is called E4.0 into the academic literature. The article is meaningful since it has filled a gap in the literature relating to events and digital maturity and responded to some of the calls for research. The authors were also planning to make further research on E4.0, events, and digital maturity. They have mentioned that the studies on E4.0 itself were also requiring deeper research.
jenelleforbes

How to Plan an Event: A Simple 8-Step Guide - 0 views

  • Planning an event is a massive undertaking. Before you get too far into it, think about why you want to host it
  • ou don’t want to pick a
  • date where there are a lot of other conferences in your target industry for a few reasons:
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  • There’s a lot of software out there. Some of it will be helpful for your event, and some of it might help with future events.
  • Once the general location is set, it’s time to pick the specific venue.
  • figure out how you’re paying for all the fun stuff
  • If you’re investing in multiple tools, make sure they all integrate with each other before spending your money.
  • Depending on the venue you choose, they might offer specials or have their own in-house caterers and A/V offerings. If you can’t bring in outside vendors, you should check to see if they offer any particular deals you can take advantage of
  • If you’re allowed to bring in third-party/outside vendors, shop around to make sure you’re getting the best deal.
  • What is it that’s going to get people to attend your event?
  • You need to develop a singular vision for your event theme and build your marketing campaign around that.
  • At the event, lay the groundwork for a future relationship by offering lots of free swag with your company’s information on it (e.g., pens, magnets, binders, totes, etc.).
  • Now start to think about your own goals. What’s the best way for you to achieve them? Welcome to step one. You can do this.
  •  
    The author of the article breaks down event planning in 8 steps. He states that you should know why you are having this event and when. You should also know how much money you have to spend for the event then knowing where your event will be. Event planning is big undertaking so you want to make sure that you have the correct software weather it be for ticket and payments or signs or live streaming etc.You should do your research for vendors if you can bring outside ones in, if not see if the venues vendors have deals that you can utilize. You need to know why people are coming to your event and what it will take to motive those people to come and how to get them to come again.
damanigoode

Technology in Hotels: 8 Trends to Watch in 2020 - 0 views

  • Despite all the innovation that has taken place in the sector over the last decade, there remains massive, untapped opportunity and potential in many categories within the hospitality arena.
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
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  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business.
  • The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge –&nbsp;and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  •  
    This article from HotelTechReport.com focuses on 8 software and tech related trends in the hospitality industry. Software as a Service (SaaS), Application Programmable Interfaces (API), Online Travel Agencies (OTA), and WiFi6 are some of the featured technologies whose impact on competition, innovation, security, and revenue growth are explored. The article begins by acknowledging that despite a great deal of technological innovation in the past decade, there is a great deal of unrealized potential when it comes to more effectively leveraging technology and data to improve efficiency, increase revenue, and remain competitive in the industry.
teresastas

5 Reasons Why You Need A Travel Agent - More Than Ever - 0 views

  • The major search sites routinely leave out flights (lots of them) and even entire airlines. A lot of the flights they do show are ones you don’t want, starting with “basic economy” fares that hit you with tons of restrictions and fees, so the price you see isn’t the one you end up paying, along with connections way too short or way too long, ones that no responsible travel agent would let you book.
    • teresastas
       
      This is a very good point that is often overlooked. Southwest Airlines is one of those who do not publish their fairs on most of these OTA searches.
  • The reality is that while it was widely predicted that the internet was going to kill off travel agents when digital tools were placed at every traveler’s disposal, that just hasn’t happened, for several good reasons.
  • “They can find crazy deals”; “They will be your advocate”; “They’ll take care of the little things”; “They’re true experts” and “They don’t usually cost extra.”
    • teresastas
       
      I think that the general public believe that TA's cost extra to use. For the most part that isn't true...unless it's a cooperate travel.
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  • Travel agents are a thing of the past - they primarily booked tickets and beds. Travel advisors have taken on a much more complex role - part psychologist, life coach, executive producer, concierge, fixer, dream maker, and ‘Blink Blink’ genie, with the multitude of services that they provide.
  • Anything that causes cancelled flights (or cruises, etc.) means hassles, but the people who get through this process the most smoothly and the ones who get rebooked first and get the few available seats out of Dodge are usually the ones who used a travel agent. It’s that simple. First off, you actually have someone to call, versus long lines at banks of airport phones masquerading as “help desks.” But good agencies are constantly monitoring their clients’ flights and they usually know about your problem before you do - and often have a resolution before you even call them.
    • teresastas
       
      They make a good point about having someone to call.
  • Expertise: No one knows everything about travel, no matter how deeply they are involved in the industry.
    • teresastas
       
      Reason #2: Expertise
  • Emergencies: This is the one most applicable to the average occasional travel.
    • teresastas
       
      Reason #2: Expertise
  • It is important to remember that these advantages are not just for luxury travelers. Good travel advisors do not just know what the best hotel is, they know what the best hotel is for you and your budget and can help you find the right fit.
  • Connections: Whether you are trying to book space at a coveted 8-villa safari lodge in Africa or get a room in a top Paris hotel during Fashion Week, most hoteliers keep emergency inventory and guess who gets it? The travel advisors they have known for years who book a lot of guests and send them a lot of business.
    • teresastas
       
      Reason #3: Connections
  • “Travel advisors provide our clients with access: access to people, places, and experiences that could never be replicated, much less imagined. A great travel advisor has invested time and relationships in creating their ‘black book’ of contacts and relationships, so that when their clients travel, they are treated as a VIPs, not just a credit card number.” In my experience, everyone likes being treated like a VIP.
    • teresastas
       
      I think this lends itself to who your travel agent is and what they are most experienced in. I couldn't agree that all travel agents are going to give their clients VIP experiences.
  • “Information overload, thousands of new hotels on the scene, all sorts of new cruise ships, passport and visa issues, weather, transit strikes, political unrest, natural disasters, travel insurance, travel providers going out of business, it’s never ending. How does one navigate all of this?&nbsp;To avoid the travel landmines that lay in front of you, you need to get a great travel advisor!
  • Extras: When you get more than you expected for the same price, that’s a great deal, and with travel advisors this happens all the time.
    • teresastas
       
      Reason #4: Extras
  • “The millennial generation specifically may have seen their parents use a travel advisor, but don’t feel like they need one - until they are deep in the spiral of research. By shifting gears to planning with an expert, they feel liberated from the immense pressure of choosing the ‘best’ resort - because we’re cutting through the noise of all the conflicting opinions they’re seeing online.
    • teresastas
       
      This is a great point. I know first hand that when booking an actual vacation it can be so much easier to have an expert weed out the options they know won't work for you.
  • Air: If you are trying to buy the cheapest round-trip economy ticket from New York to Dallas, even the best advisors probably can’t get it for less than you can buy it online, though you still have to deal with all the pitfalls of the online travel sites and you will lose the safety net advisors provide when things go wrong. But in a couple of other cases, buying your air through an agent can actually save you money, or miles, or both.
    • teresastas
       
      Reason 5: Air Fare You will usually be able to find the cheapest economy online but there are times when a travel agent might be able to save you fees on airlines.
  • It just doesn’t seem possible, but it is, real tickets, same airline, better seats, less money. I don’t know how they do it, and frankly I don’t care, but if you know who to call this happens all the time (if you are not a client of SmartFlyer booking your vacation or business trip, they will charge you a fee to do the legwork and find you great deals on premium and mileage tickets, but in almost every case I’ve seen, it still saves you money).
    • teresastas
       
      This is a great travel tip!
  • Better Trips! At the end of the day this is the bottom line, the big win you get with a good travel advisor. They know more than you do, they are better connected, they have access to benefits you can’t get yourself, and they can match and often beat any prices you find. They plan a better trip and then provide a safety net.
    • teresastas
       
      Reason number 6: Better Trips Your trip is better all around when you use a good travel advisor!
  • Travel advisors take the overwhelming amount of information out there and distill it into the key points that apply to you - the best hotel/destination/tour for your interests, your budget, and your time frame.
  • 5 Reasons Why You Need A Travel Agent - More Than Ever
    • teresastas
       
      We have been discussing a lot about the role of GDS's and OTA's it has become clear that the role of the traditional travel agent has evolved. The question of what is the role of a travel agent and why should we still use them has come up a lot and this article breaks down the answer giving 5 reasons why we still need travel agents. The reasons are listed as emergencies, expertise, connections, airfare and extras. All of these reason collectively make a better trip all around. After reading this it makes me want to book my next vacation through a travel agent!
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business.&nbsp;
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches.&nbsp;
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded.&nbsp;
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in.&nbsp;
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant.&nbsp;
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts.&nbsp;
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  •  
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  •  
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
Marcos Oliveira

Debuts An iPad Point-Of-Sale In A Box | TechCrunch - 0 views

  • Revel&nbsp;Systems, an iPad point-of-sale company backed by $3.7 million in funding
  • Revel Router,” as the device is being called, is an Apple-certified “made for iPad” technology that allows shops to run their POS through an Apple iPad.
  • the system forgoes the need for an ISP-provided Internet connection in order to work – the whole thing can run off the iPad’s 3G or 4G
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  • company is selling the device as a package deal including an iPad, the router, peripherals, and POS software
  • a restaurant owner or retail owner doesn’t even know when the Internet goes out,” she says.”This is the biggest problem in these establishments, and it’s our biggest support headache
  • around 300 locations have the system installed
  • The way the system works involves proprietary hardware and a patent-pending wireless protocol
  • system isn’t really designed for mobility, but rather aims to replace the existing, stationary set-ups at the point-of-sale
  • starting package is $3,330 and includes an iPad, cash box, printer, credit card swiper, the router, and the software license
  • two support packages – email and online ticketing support for $100/month or per terminal fee that’s available 24/7.
  •  
    Revel Systems is an iPad point of sale company that is backed by $3.7 million in funding. The Revel Router is an Apple certified made for iPad technology that allows shops to run their POS through an Apple iPad. The company is selling the device as a package deal which includes an iPad, the routerm peripherals and the POS software. Currently there are 300 locations installed. Revel CEO Lisa Falzone says that a restaurant owner or retail owner doesnt even know when the internet goes out and with the iPad being on either 3G or 4G connectivity this problem will not exist. Also the need for intenret is eliminated due to the iPad. The system isnt really designed for mobility but rather it aims to replace the existing, stationary setups at the point of sale. The starting package is $3,330 and includes an iPad, cash box, printer, credit card swiper, the router, and the software license. The company offers two support pacakges and meail and online ticketing support for $100/month or per terminal fee thats available 24/7. The use of the iPad will make it easier for an establishment that is just starting out. Rather than running wires and installing internet, the use of the iPad will give the same functionality that a regualr touchscreen POS can bring. The amount of downtime due to internet failure is virtually non existent and the cost is at a very affordable price for any restaurant..
Paulette Grant

How companies are benefiting from Web 2.0: McKinsey Global Survey results | McKinsey & ... - 0 views

  • Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to this year’s survey.1 1.McKinsey Quarterly conducted the survey online in June 2009 and received 1,695 responses from executives across industries, regions, and functional specialties. We asked them about the value they have realized from their Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts.
  •  
    The article highlights the benefits that companies around the world are deriving through the use of web 2.0. This was done through a survey from a range of industries that has used web2.0 and has seen tremendous value of the technology in dealing with both internal and external customers. According to the report 69 percent of respondents report that web 2.0 has impacted their businesses in a positive way. They are able to market products more effectively, reduce the cost of doing business and better able to communicate with customers, suppliers and of course the ability to collaborate with business partners and experts in a dynamic way; something that was not possible using the static web pages of web 1.0 The article was written four years ago and this goes to show that the technological capabilities of web 2.0, one that revolutionizes the way business has been conducted online, has been around for quite a long time and has been creating tremendous benefits for many businesses such as increase revenues. As the technology continues to increase and expand, and the public's acceptance continues to grow, going beyond web 2.0 is what we are presently experiencing using tools such as semantic web and augmented reality with the launch of web 3.0. The report uses exhibits to highlights areas that companies have gain measurable benefits using web 2.0, how companies have tie other technologies into web 2.0 and regions of the world such as North American and China that have experience tremendous benefits from web 2.0 interaction with both customers and business partners.
Sherine Mattison

Customized POS Software | Alexandria Point of Sale - 0 views

  • As was mentioned above, the retail POS systems help in the sales transactions processes. The POS systems are one of the simplest and they are created in a way to operate with the purchase processes in ease and efficient way. Hence, the software has options for entering data which could possibly represent the whole inventory in the shop, for example. Additionally, when the purchase is made, the system automatically counts down the item from the inventory list and helps in that way contributes for improved inventory management. Also, regarding the customer relationship management and providing sales reports, there are other settings that could additionally be set in the particular POS software and all that for the purpose business operations to be more productive. Apart of the retail businesses, hotels and restaurants should have more complex POS systems. This is due to the fact that in such businesses which are service orientated, the POS software applied should be able, for example, to customize various orders from different tables and in alignment with that to keep track on price variations. The fact is that the POS systems that apply to service sector businesses such as restaurants, hotels and fast food businesses should be able to customize and manage multiple orders. Either the example is for fast food business, or dining out restaurant or even a hotel, POS software should operate with various orders made during the service process, and still providing the right bill for the right table, or the right bill for the right room order if the hotel business is taken into consideration. Clearly, when starting a business it is important to take the industry specific POS system into account. Therefore one should not just trying and finding the best deal, but rather invest in the system that will work best to make the everyday businesses activities more effective. Understanding why each system is unique will help when trying to make the decision for what type of POS system to purchase.
  •  
    "The retail POS systems help in sales transactions processes." It is one of the simplest ways to make purchases in an efficient manner. The system helps in inventory management by counting down items when a purchase is made. However, other businesses in the service industry have more complex system where the systen is made to manage multiple orders. "Therefore one should not just find the best deal but rather invest in the system that will work best to make evertday business activities more effective."
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