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cpaez007

New technology coming to cruise ships in the next few years | Miami Herald - 2 views

www.miamiherald.com/...article188432379.html

shared by cpaez007 on 20 Jan 18 - No Cached
  • Wristbands, which open doors, come for an additional price but are free for children.
  • The app will also have facial recognition to allow crew to identify passengers. Other features include way-finding navigation — like Google Maps for ships, — the ability to make purchases, request services, book excursions and plan daily activities in-app. The MSC for Me app will also offer suggestions based on guest preferences.
  • The Miami-based cruise line announced earlier this month a new Cruise Norwegian app that will allow passengers to check in ahead of their vacation, book excursions, make dinner and show reservations, and purchase drink packages or other amenities. Unlike the Carnival or Royal Caribbean versions, the app doesn’t change the physical embarkation process, but it does offer the option to go paperless with the documentation needed to go aboard.
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  • Like Norwegian, it will rely heavily on an app component, that, like Carnival, will also be available on interactive screens around the ship, in addition to mobile devices and stateroom TVs. And, like Royal, MSC will have a smart watch with geo-location that is also connected to the app.
  • In January, Carnival revealed the result of an 18-month project aimed at making the cruise experience more intuitive. Instead of largely relying on a smart phone, the company chose to build a “medallion.” The quarter-sized, two-ounce disc contains passenger information, incorporates geo-location services and is personalized with each cruiser’s name and sail date. It can be carried in pockets or worn on wristbands or pendants for an additional cost.The medallion interacts with the whole of the ship, which will be retrofitted with thousands of sensors and interactive screens, and miles of cable.
  • In the short-term, those innovations will looks like this: Guests will check-in through facial recognition technology — not check-in counters, thus eliminating lines. On board, passengers will be able to sign up for excursions, order drinks and make dinner reservations from a new Royal Caribbean app that also will enable crew to find passengers based on facial recognition. The app will partner with Royal’s WOW Bands, similar to Disney’s MagicBands, to open stateroom doors. And, thanks to RFID tags on luggage, guests will also be able to track the progress of their bags to their rooms. As with Carnival, the more passengers interact with the technology, the better equipped the app will be to offer meaningful recommendations.
  • For example, as guests approach their stateroom doors, the door senses the medallion and unlocks it for them. A digital photo wall senses a passenger’s approach — thanks to the medallion — and adjusts to show the cruiser his or her vacation pictures. After a guest requests a drink, either on an interactive screen, a smart phone or other device, crew can find that passenger wherever he or she is on the vessel because of the geo-location in the medallion.The operating system behind the medallion is Ocean Compass, an online vacation profile that passengers create before sailing, where they input their preferences; during the trip, they can add information via onboard screens and personal devices. Crew can also access passenger profiles in Ocean Compass, allowing them to offer relevant suggestions and address passengers by name.
  • Beyond that, Royal Caribbean plans to add virtual reality and augmented reality into the passenger experience. These concepts might transform cabin interiors with images of a starry night or a peaceful sunset displayed on screens on the walls, ceiling and floors. It could also transform dining by introducing virtual reality glasses that can transform the venue into a new landscape based on the cuisine passengers are eating.
  • But with the new technology will likely come privacy concerns. Much of the software cruise lines are introducing also involves capturing passenger information and using it to curate suggestions about what to do.
  • It’s already happening. In 2014, Starwood Hotels announced plans to start using smart phones as hotel keys, with the help of an app and Bluetooth connection. Hilton this year discussed plans to build a “Connected Room” in 2018, which will allow guests to control features of the room through an app, including lighting, entertainment and temperature.
  • It elevates the experience for everyone, not just the highest paying passengers, and not just on its best and newest units. I think it will become the norm...eventually the cruise industry and, not just the cruise industry, but other places, other tourism [entities].
  • The technology aims to ease irritations: the long lines to embark or disembark, crowded bars, the impersonal feeling of a mass congregation of people.
  • Carnival Corporation, Royal Caribbean Cruises, Norwegian Cruise Line Holdings and MSC Cruises — have all come out with tech that promises to make cruising a less cumbersome experience. Most of it incorporates facial recognition and geo-location.
  • In the next five years, the new normal in cruising is going to be a better-connected voyage that will largely do away with lines and waiting — some of the factors that deter travelers from cruising to begin with.
  • cpaez007 on 20 Jan 18
     
    The article revolves around new technological concepts that the main cruise lines are adding to the cruising experience. While they have heavily focused on the ships hardware, they want to implement new software that will make the experience more enjoyable and simpler for guests to enjoy. Carnival, would like to implement a "medallion" called the Ocean Compass, that is crossover between the Disney Magic Band, and the band seen at the Universal Volcano Bay water park. It fits the Disney aspect, because it holds information,can open doors, and links guest pictures to the technology. It is similar to Universal, because it informs guests of when to attend something, so that they do not have to wait in a line. Royal Caribbean, likes the band idea that Disney presented, and wants to make bands of their own, that have similar functions that the Ocean Compass from Carnival has. In addition, Royal Caribbean wants to expose their guests to Virtual Reality. They hope to create an immersive experience for their guests, from the comfort of their rooms. Norwegian and MSC are mostly developing smart phone applications, that allow guests to check-in, book excursions, and open rooms. It is obvious that Disney developed a great idea with combining a "magical" band and phone application. The concept is so successful, that other players want to utilize the same formula. Let us see how well it works in the cruising industry.
Allen Lok

New Retail Credit Card Standards Affect Quick Service Restaurants | QSR magazine - 0 views

www.qsrmagazine.com/...are-you-ready-emv

shared by Allen Lok on 01 Mar 13 - No Cached
  • By October 2015, all restaurants and other merchants will be subjected to new Europay, Mastercard, and Visa (EMV) standards, which reflect a shift from magnetic-stripe credit cards to chip-and-pin cards.
  • , the chip-based cards require insertion of the card into a terminal throughout the entire transaction.
  • chip-based cards are less susceptible to fraud.
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  • It’s a rather slow conversion over to EMV. But it’s definitely coming.” View the discussion thread. Subscribe Subscribe to QSR Renew Update Address eLetters Advertising Contact &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Articles Food &amp; BeverageMenu Innovations Marc Halperin: Resident F&amp;B Expert Food Safety Health Ingredients &amp; Dayparts ExpansionQSR 50 Franchising Growth Fast Casual George Green: Fast-Casual Expert Emerging Concepts TechnologyOrdering Social Media Promotions Sustainability Denise Lee Yohn: QSR’s Marketing Guru OperationsExecutive Insights Competition In the Store Consumer Trends Charitable Giving Outside Insights Women in Foodservice Human Resources Alan Philips: Trends to Watch Research QSR 50 OneSource Drive-Thru Study Growth 40 Smart Chain Franchise Opportunities Find a Supplier Find a Job Restaurant Management Events NRA Show <a h
  • Allen Lok on 01 Mar 13
     
    A new set of standards is coming up for credit card transactions. EMV or Europay, Mastercard, Visa, standards include a chip-and-pin device on the card that requires the card to be inserted into the card processing terminal. While this does not prevent all fraud, it's important that this standard is mandatory by 2015 and business operators should be preparing for changes.
Jing Huang

Hotel eMarketing and Internet 'e'volution - Creating an Online Culture at Hotels | Youn... - 0 views

www.younghotelier.com/...ng-an-online-culture-at-hotels

shared by Jing Huang on 24 Sep 12 - No Cached
  • Articles and Reviews Videos Education and Training News Email Alerts Feedback The Cast About Us Hotel Game Archives Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels Posted by JJ on Thursday, March 20, 2008 · 1 Comment&nbsp; Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
  • Impact and Perspective: According to the popular statistics site, internetworldstats.com, at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast. While 80% of the world waits to jump onto the bandwagon, the 20% who’re already on it are struggling to hold on for dear life. The Internet is to business today what electricity is to industry and good living…without it there would be chaos! That puts a little perspective on just how reliant we’ve become on this relatively new platform…but also how much we stand to gain from it in terms of breaking down communication, transaction and education barriers. And the pace of development and the evolving uses of the Internet have been dizzying to say the least. Marketers…and your average Internet Joe have been forced to constantly re-learn and evolve.
  • So the future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and “wow” (from SEO to SEM, blogging to social networking, there’s plenty to keep the eager hotel eMarketer busy experimenting). But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth?
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  • at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast.
  • E-commerce and e-marketing are just starting to make a mark in the industry
  • the future of e-commerce in the hospitality industry is guaranteed to be a bright one.
  • Irine Wallace on 24 Sep 12
     
    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
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  • Irine Wallace on 24 Sep 12
     
    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
  • Laura Montoya on 15 Oct 12
     
    This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".
  • Jing Huang on 03 Apr 13
     
    Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
rroll027

5 Ways Technology Has Changed the Accounting Industry - 0 views

www.jmark.com/hanged-the-accounting-industry

shared by rroll027 on 06 Feb 20 - No Cached
  • Access to faster software that can perform more complex functions, as well as interconnected technology has made accounting both easier and more efficient. Indeed, organizing financial information, analyzing data, and measuring economic activity has never been simpler
  • Cloud computing makes e-format documents from the web easier to collect and use.
  • You can synchronize files across multiple platforms. Your files are secure and automatically backed up on the cloud.
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  • If there’s one aspect of accounting that professionals dread the most, it’s the very tedious and tiresome task of compiling and computing data. However, with the advancement of technology, you can now do all that with just a click of a button
  • More specific and value-adding roles are now up for grabs, and skilled accountants can provide more high-level specialty services. These may include data analysis and interpretation, providing financial planning advice and business consulting services, and more involvement in your company’s ongoing operations.
  • Because accountants and clients alike are able to access real-time data remotely, both parties can simultaneously view, edit, and comment on their statements. Then, they can convene and discuss in whatever manner is most convenient—including web-hosted video conference
  • rroll027 on 06 Feb 20
     
    Accounting is considered the oldest industry known to man but with the advent of technology, the role of accountants and their firms' operations have changed dramatically: cloub-based systems, have afforded the industry the opportunity to transform their role to being more client focus and offering more consultancy services than computing which is done more efficiently and quickly
  • Luis Valdivia on 06 Feb 20
     
    This article looks at some of the ways that technology has changed the day to day running of businesses, particularly in accounting. The author explains that the use of cloud-based systems has streamlined information in accounting firms and provided convenient storage and access. Technology has also changed the roles of accountants and improved the efficiency of client transactions. Such developments have improved the efficiency, performance, and productivity of accounting firms.
keoctave

GDSs: Amadeus vs Sabre vs Travelport | AltexSoft - 0 views

www.altexsoft.com/...elport-vs-amadeus-vs-sabre-gds

shared by keoctave on 04 Jun 20 - No Cached
  • keoctave on 04 Jun 20
     
    Ive attached an article that speaks about the growing dynamics of GDS. Moreover all of the text are basically summed up into the short 6 min clip that i advise you watch. We see the advantages and disadvantages of GDS as well as airlines that totally avoid this system such as Ryan airlines and they explain why.
marble_bird

Roche2016_Article_RecreationalDivingImpactsOnCor.pdf - 0 views

shared by marble_bird on 07 Jul 20 - No Cached
  • Recreational diving on coral reefs is an activity that has experienced rapidly growing levels of popularity and participation.
  • the potential role of dive impacts in contributing to coral reef damage is a concern at heavily dived locations. Management measures to address this issue increasingly include the introduction of programmes designed to encourage environmentally responsible practices within the dive industry.
  • Coral reefs are a threatened, but globally important ecosystem, providing key services to local communities such as coastal defence, sediment production, and fisheries benefits
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  • The role of dive supervision was assessed by recording dive guide interventions underwater, and how this was affected by dive group size.
  • Over recent decades, tourism activities benefiting from the pleasing aesthetics and biodiversity of coral reefs, primarily SCUBA diving and snorkelling, have experienced rapidly increasing numbers of participants globally
  • We found evidence that the ability of dive guides to intervene and correct diver behaviour in the event of a reef contact decreases with larger diver group sizes. Divers from operators with high levels of compliance with the Green Fins programme exhibited significantly lower reef contact rates than those from dive operators with low levels of compliance.
  • Damage to corals on dived reefs often occurs as a result of skeletal breakage, particularly in branching species (Guzner et al. 2010;H a s l e ra n dO t t 2008). Tissue abrasion can also result from diver contact (Hawkins et al. 1999), and a recent study reported a higher incidence of coral disease in areas heavily used for recreational diving
  • It is possible that other diver characteristics such as qualification level or dive experience may affect the ability to respond to dive briefings, although several studies have failed to find a correlation between divers’ reef contact rates and experience
  • Due to the difficulties of effectively addressing global stressors, an emerging recommendation is the focus of coral reef management on local scales (e.g. Anthony et al. 2014). A frequent challenge facing managers and policy makers at local levels relates to the maximisation of tourism benefits whilst simultaneously reducing its environmental impacts
  • Alternatively, previous experience and possible affinity and attachment to a specific dive site may influence how closely divers follow pre-dive briefings and affect their behaviour underwater, as suggested by place attachment theory
  • The methodologies which have been developed to minimise the environmental impact of SCUBA diving on coral reefs can be summarised as follows: (1) managing or restricting diver numbers, (2) regulating the locations in which SCUBA diving activities occur, (3) regulating the types of equipment used, and 4) implementing programmes which seek to manage the methods used by the dive industry in providing their services. Restricting diver numbers is based on the concept of a reef dive site’s ‘carrying capacity’; a level beyond which diving impacts become readily apparent.
  • Restriction of SCUBA diving equipment has focused on banning the use of accessories believed to increase reef contacts within marine protected areas such as gloves, muck sticks, or underwater cameras; however, such regulations are often unpopular within the SCUBA diving community
  • Governments and reef managers seek evidence that the effort expended in implementing programmes translates into measurable benefits; however, research into the effectiveness of such programmes at influencing diver behaviour and reducing diving impacts is limited.
  • In this study, we focused on dive operators participating in the Green Fins diving programme at three major dive locations within the Philippines.
  • Nonetheless, levels of dive supervision underwater would intuitively appear to be linked to rates of reef contact, and when examined, the willingness of dive guides to intervene in correcting diver behaviour underwater has been found to significantly reduce diver contact rates
  • Malapascua Island, Moalboal, and Puerto Galera.
  • divers may have been aware that a Green Fins compliance assessment was taking place, but they were unaware that diver contacts with the reef were being specifically recorded. Green Fins environmental assessments and diver observations were conducted simultaneously.
  • Dive guides and guest divers from 44 dive operators participating in the Green Fins programme were followed
  • Diver characteristics with potential to influence underwater behaviour were categorised as the following factors: diver qualification level (three levels), dive experience (five levels), and previous number of dives at site (three levels).
  • Divers were assigned a unique diver number, and then followed and observed underwater for the entire duration of their dive.
  • If the overall group was very large such that the dive guide could not be seen from the rear of the group, the pair immediately behind the dive guide was selected.
  • Compliance with the Green Fins approach was determined by utilising diver contact rates and dive guide intervention rates as at the dependent variables of interest, and by defining dive operators according to those who had received a high score (above the median score) versus those with a low score (below the median score) on the most recent conducted Green Fins assessment
  • The part of the body or item of equipment making contact with the reef was recorded as follows: hand, fin, knee, camera, muck stick (a handheld stainless steel or aluminium rod approximately 30 cm in length) and equipment (e.g. tank, submersible pressure gauges, octopus regulator), and multiple (parts of the body and equipment simultaneously). The time during the dive at which the contact occurred was also recorded.
  • If observable damage (i.e. breakage, obvious physical damage, or injury) occurred as a result of the contact this was recorded, together with the apparent awareness of the diver to the contact, regardless of damage caused.
  • Interventions were defined as an event in which the dive guide intervened in diver behaviour through signalling or demonstrating correct behaviour in order to minimise or prevent contact with the reef.
  • A total of 100 SCUBA divers were observed at three diving locations within the Philippines (Table 1). The majority (72 %) of these divers were male, and diving experience ranged from those completing diving training to those who were instructors elsewhere with experience of hundreds of dives.
  • Following dive completion, divers that had been observed underwater were asked to complete a survey to determine diver characteristics.
  • Most contacts were made with fins (45.5 %, n = 261); however, hands (19.5 %, n = 112) and dive equipment (15.9 %, n = 91) were also major contributors to the total number of contacts
  • Contacts made with a camera (77.7 %) accounted for the highest proportion of contacts which resulted in damage, followed by contacts made with the knee (43.3 %), multiple body and equipment parts (38.2 %), equipment (30.7 %), fins (29.8 %), hands (24.7 %), and muck sticks (23.5 %).
  • A total of 81 interventions were observed (in comparison to 573 reef contacts—see Fig. 4 for the distribution of contacts and interventions);
  • Camera systems were carried by 55 % of divers; camera-wielding divers accounted for 52.7 % of the total contacts made with the reef. Of divers who utilised a camera, 35 % carried a non-specialist compact type and 20 % carried an SLR type within a specialist underwater housing.
  • Mean (±SE) dive time was 49.3 ± 0.42 min. A total of 573 diver contacts with the reef were recorded during all assessed dives.
  • The difference in the frequency of interventions was statistically significant (ANOVA, f = 4.81, P = 0.03)
  • although a significant portion (36 %) appeared unaware of the contact they made with the reef.
  • In addition to overall contact levels, some studies have also quantified reef contacts either as the mean number of contacts per diver over the duration of a dive or the diver contact rate per minute of dive time. The mean contact rates of 5.7 contacts per dive, or 0.12 contacts per min, which we observed at dive sites in the Philippines are lower than those previously reported
  • All divers observed within the present study were diving with operators participating to various degrees in the Green Fins environmentally responsible diving programme.
  • Identifying factors and policy measures which influence SCUBA diver behaviour underwater can help coral reef managers determine where to most effectively focus effort and funding with respect to dive management. In this study, we found that 88 % of the divers observed made at least one contact with the reef at some point
  • Divers who are more conservation aware and who contact the reef less may preferentially choose to dive with environmentally ‘accredited’ dive operators; indeed, this assumption partially drives dive operator participation in such programmes.
  • Underwater interventions by dive guides have been suggested to be the most successful deterrent to diver contact with reefs (Barker and Roberts 2004). In this study, there was no significant difference in the intervention rates between dive centres of high and low Green Fins compliance. Therefore, we cannot attribute the observed difference in diver reef contact rates to differences in intervention rates between these two groups.
  • Studies examining the effect of carrying camera equipment on the frequency of diver contacts with the reef have produced conflicting results.
  • Additionally, the administration of a pre-dive briefing can influence diver contact rates underwater (Medio et al. 1997). The Green Fins programme incorporates the use of a pre-dive briefing that emphasises the importance of refraining from contacting the reef, which would be expected to result in lower diver contact rates.
  • A concern amongst representatives of the diving industry is the use of muck sticks to manipulate animals unnecessarily—pushing animals out of holes for better viewing, stressing animals to show customers their stress behaviour (e.g. an octopus changing colour), and physically breaking hard coral to be used in photographs.
  • When examining the part of the body or dive equipment which made contact with the reef, we found that the majority of contacts were made with fins, in agreement with Krieger and Chadwick (2013) and Rouphael and Inglis (1998).
  • It has previously been noted that dive guides customarily perform different roles at dive locations globally; at some locations, they act primarily to lead the dive group around the reef, whilst at others, pairing with and closely supervising individual divers throughout the course of a dive
  • this suggests that dive guides carry out the closest supervision during the initial phase of the dive and then switch to a ‘dive leader’ role at the front of a dive group.
  • This study provides evidence that the effective implementation of environmentally responsible practices, via programmes designed to reduce diving impacts, may translate to reduced diver reef contacts.
  • Many diver characteristics which might intuitively be expected to impact reef contact rates, such as level of qualification and overall experience, were not significant influencing factors in this study, and high versus low levels of Green Fins compliance did not influence the number of interventions made by dive guides underwater.
  • For continued economic benefit and conservation of Philippine reef dive locations, we recommend that management measures facilitate high levels of compliance with environmentally responsible diving programmes to reduce the impact of diving on coral reefs.
  • marble_bird on 07 Jul 20
     
    This article discusses a study performed at various diving locations in the Philippines to determine whether or not measures taken by Green Fin diving guides were effective in reducing contact with coral reef systems. The study also recorded the average number of contacts with the reef during a dive, as well as the equipment or body part which came into contact with the reef most often, and which actions resulted in the most damage. The study finds that adherence to Green Fin standards or other policies may significantly impact diver behaviors and reduce the level of contact with sensitive coral reefs during SCUBA dives.
amdelgad

Baha Mar Launches Its First Marketing Campaign | Travel Agent Central - 1 views

www.travelagentcentral.com/...s-its-first-marketing-campaign

technology hospitality hotel tech travel

shared by amdelgad on 02 Oct 22 - No Cached
  • Aiming to highlight Baha Mar's power to elevate real life moments for every guest into something spectacular, the campaign celebrates Bahamian warmth and Baha Mar’s distinct positioning as a destination offering a moment in the sun and everything else under the sun, according to the resort.
  • Each family member experiences the same resort destination, whether looking for “me time” or “we time,” and leaves having fulfilled different personal desires and expectations.
  • We needed to communicate that there is no ‘one size fits all’ approach at Baha Mar. Every nuance of the resort from amenities to special experiences and offerings is purposefully created.”
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  • Baha Mar is billed as one of the largest hospitality projects ever built in the Western Hemisphere, with partners including Grand Hyatt, SLS, Rosewood, Jack Nicklaus, sbe, Peter Burwash International and luxury retailers including Bulgari, Cartier, Rolex, Tiffany &amp; Co., amongst others.
  • amdelgad on 02 Oct 22
     
    Baha Mar was recently built to compete with the long time staple in Nassau; Atlantis. In order to overcome the already popular destination, Baha Mar knew they needed to knock the marketing and advertising out of the park. This article talks about how the marketing campaign aimed to highlight all the perks of the 4.2 billion dollar destination. I have personally received a ton of social media ads for Baha Mar, and the sell is that they have 3 different properties for each type of person on vacation. Whether for kids, a romantic getaway, or adults only, they covered all bases with their ads.
chadidscha

Cyberattacks are surging. CT's workforce isn't keeping up - 0 views

www.ctinsider.com/...ng-CT-s-workforce-16616712.php

technology tech software business

shared by chadidscha on 23 Feb 22 - No Cached
  • A growing wave of cyberattacks is threatening governments, businesses and everyday residents. Across the globe, there is a critical shortage of skilled professionals to guard against these criminals.
  • The state’s cybersecurity workforce increased by only 1 percent between 2015 and 2020, which was the seventh slowest rate in the nation, according to data from the Bureau of Labor Statistics. By comparison, the ranks of these key professionals more than doubled in a dozen states over that timeframe.
  • Globally, cybersecurity experts are in extraordinarily high demand. An analysis from Cyberseek, a public-private partnership that measures cybersecurity workforce shortages in the United States, notes the talent gap is severe in every state besides Maine.
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  • Nationally, the number of unfilled cybersecurity jobs is estimated to be 464,000, including 3,800 in Connecticut, according to Cyberseek, which is backed by a subdivision of the U.S. Department of Commerce.
  • chadidscha on 23 Feb 22
     
    Cyber-attacks has become an increasing problem within the US and the lack of unfulfilled jobs regarding cyber security poses just as big, if not bigger, of a problem. All states, besides Maine, are in dire need to fulfill jobs across the private business sector and government related positions. At this point, many companies, including the government, offer free training (acquiring proper certifications) in hopes of gaining more employees to help with the fight against cyber war.
Yao Chi

Cloud Property Management System [Hotel PMS] by WebRezPro™ - 0 views

www.webrezpro.com

Cloud-based PMS system and its advantages

shared by Yao Chi on 17 Jan 13 - No Cached
  • A Cloud-Based Property Management System Open your doors to the Internet™ with WebRezPro, a powerful and affordable Cloud-based Property Management System. In addition to traditional hotel PMS features such as integrated accounting, GDS connectivity and multiple system interfaces, WebRezPro offers several advantages available only in a Web-based property management system. CLOUD PMS ADVANTAGES Simplicity WebRezPro operates over the Internet, eliminating many of the hassles and costs associated with a traditional PMS. Affordability While traditional hotel management software can cost thousands of dollars to setup and maintain, WebRezPro is available for just $5/month/room (min $60/month) and with minimal upfront costs. Integrated Web Reservations As an integrated and seamless online reservation system, there is no need to allocate separate room inventory for Web bookings. Anywhere Access WebRezPro is accessible to satellite offices and remotely-located personnel. You determine who has access to the PMS and from where. Data Security Your reservation and accounting data is automatically stored (and backed-up) in a secure computer facility complete with redundant Internet connections, 24-hour monitoring and diesel-powered electrical back-up.
  • Yao Chi on 17 Jan 13
     
    This is a web page that I found in an IT company' s web site. This company design Cloud-based Property Management System (PMS). Their product can help the manager manage their business in a simple and ecnomic way. In this page you will know the advance of this new PMS system when comparing the troditional PMS system. In addition there are several advantages of cloud-based PMS system.
Cecilia Lucas

Pinterest for Hoteliers - A Guide to Pinterest for Hotels, Resorts and Restau... - 0 views

hotelemarketer.com/...for-hotels-resorts-restaurants

shared by Cecilia Lucas on 05 Apr 12 - No Cached
  • Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice
  • Pinterest.com user base is:
  • Fairly affluent, with $100k+ avg incomes and 28.1% users “well off” The time (15.8 mins) users spend on the site is significant (more than Facebook and close to YouTube)
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  • Attracts approx 1.36 million visitors a day and is growing at 2,702% since May 2011
  • refers more traffic to retailer sites than YouTube, Google+ &amp; Linkedin combined!
  • Show off your design / style / brand credentials:
  • Act as a destination concierge
  • Add a visual twist to your Food &amp; Beverage marketing efforts
  • Special occasions and events:
  • Website Referrals &amp; Traffic
  • Crowdsource inspiration and engage users
  • Cecilia Lucas on 05 Apr 12
     
    Pinterest is the fastest growing social media site to date, and the fact that it's core user is fairly affluent and that it generates more traffic to retailers than Google, YouTube and Linkedin combined, demonstrates that it could become an excellent opportunity to for hotels to market themselves at a fairly affordable cost, and reek great returns form it.
  • Melissa Krajewski on 05 Apr 12
     
    Its interesting how they are segmenting the market and targeting the affluent population by using this social media site. I believe they can do the opposite with other social media sites such as the coupon suzy site. Would you agree?
Kamini Ramsaran

Priceline takes on HotelTonight threat at global scale with last-minute service for Boo... - 0 views

www.tnooz.com/...minute-service-for-booking-com

travel technology iPhone app last minute deals min bookings Priceline Hotel Tonight Tonight- Only

shared by Kamini Ramsaran on 27 May 12 - No Cached
  • Buoyed perhaps by the&nbsp;launch of a same-day hotel booking service on its mobile app, Priceline&nbsp;has launched a similar service for its global hotel service Booking.com.
  • Booking.com Tonight with initially be available only for Apple devices via the iTunes appstore
  • and will use last-minute inventory from its portfolio of 200,000 properties in 165 countries.
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  • The app works by giving the user a list of all available hotels in the immediate area of the device which have same-day availability, with a two-step process if the user wishes to book from the handset.
  • Booking.com says it secured $1 billion in transactions via mobile devices in 2011
  • Validation of the marketplace for same-day bookings via mobile devices was illustrated again last November when HotelTonight secured Series B funding to the tune of $9 million in a round led by Battery Ventures.
  • Kamini Ramsaran on 27 May 12
     
    Priceline has launched their online same day booking application for iPhone users.  The app will soon be available for Android users as well. Travelers are able to search for last minute inventory from 165 countries and 200,000 properties, the app shows a list of available hotels in the area of the device the user is using to search for hotels.  The quick 2 step process to booking a hotel is easy to use and user friendly, guests also get a map with directions on their display to help them find their hotel.  This technology was introduced last year and had secured $1 billion in transactions 40% of the mobile bookings were for the same day reservations. Today's travelers and consumers are looking for instant deals, bookings, and conformation, with the technology of this app and the continued improvements consumers continue to be in their favor. 
AQUEELAH THOMPSON

Hotels find savings, other benefits, in the cloud - 2 views

www.hotelnewsnow.com/...gs-other-benefits-in-the-cloud

hotels cloud benefits hotel software solution

shared by AQUEELAH THOMPSON on 27 Jan 12 - No Cached
  • function GetMidArticleAd(sAdPageName, sAdPagePosition, blRotatingAd) { $('#middlearticlead').html(''); $.ajax({ type: "POST", url: "../../LocalServices.asmx/GetAdByPagePosition", data: "{'AdPageName': '" + sAdPageName + "', 'AdPagePosition': '" + sAdPagePosition + "', 'RotatingAd': '" + blRotatingAd + "' }", contentType: "application/json; charset=utf-8", dataType: "json", success: function(msg) { AjaxSucceeded(msg); }, error: AjaxFailed }); function AjaxSucceeded(result) { $('#middlearticlead').html(result.d); } function AjaxFailed(result) { alert(result.status + ' ' + result.responseText); } } function GetMidArticleAdById(sId) { $.ajax({ type: "POST", url: "../../LocalServices.asmx/GetAdById", data: "{'AdId': '" + sId + "' }", contentType: "application/json; charset=utf-8", dataType: "json", success: function(msg) { AjaxSucceeded(msg); }, error: AjaxFailed }); function AjaxSucceeded(result) { $('#middlearticlead').html(result.d); } function AjaxFailed(result) { alert(result.status + ' ' + result.responseText); } } Hotels find savings, other benefits, in the cloud &nbsp;
  • that which removes hardware off property to centrally located servers for on-demand functionality and accessibility
  • The goal in both cases? Get as much IT out of hotels as possible.
  • ...1 more annotation...
  • By taking the burden of IT off hotel staff, the front desk can focus more of their energy and attention where it really counts: the guest, Choice’s Davis said.
  • AQUEELAH THOMPSON on 27 Jan 12
     
    This article is a good one about the cloud and how the hotels are finding benefits with using it. The benefits that they are seeing is that the cloud allows them to move their hardware off of the property to a central location to be operated. Another point they focused on is how it allows hotels to run their software and hardware more efficiently and it is also a lot cheaper. They have found that it allows them to get rid of IT in the hotel. They also touched on the cons and one being that if their is no internet or not enough internet connection there will be problems. Another issue is security.
  • AQUEELAH THOMPSON on 27 Jan 12
     
    This article is a good one about the cloud and how the hotels are finding benefits with using it. The benefits that they are seeing is that the cloud allows them to move their hardware off of the property to a central location to be operated. Another point they focused on is how it allows hotels to run their software and hardware more efficiently and it is also a lot cheaper. They have found that it allows them to get rid of IT in the hotel. They also touched on the cons and one being that if their is no internet or not enough internet connection there will be problems. Another issue is security. Many people feel that as complicated the industry is, it is somewhat important for hospitality type businesses to have the cloud. With having the cloud, this will ensure that the systems are always updated. A point that stood out to me was how the La Quinta saved 30-50% in telecommunication at each of their locations. Many hotels will find themselves using the cloud in the future
tgore002

Mukesh Ambani may be the surprise winner from India's new rules hurting Amazon and Walm... - 1 views

www.businessinsider.in/...67751026.cms

hotel software business hospitality technology travel tech

shared by tgore002 on 04 Feb 19 - No Cached
  • E-commerce in India is gearing up for some massive changes from February 1. Foreign e-commerce players — like Amazon and Flipkart — will no longer be able to offer consumers ‘deep discounts’ or sell their own brands through their respective platforms. It’s a big blow to Jeff Bezos’ and Walmart, and not the best news for consumers in India. Local vendors are voicing their support for the new policy, hoping they can regain some market share, without having to lose more money by offering discounts.
aquaholic1371

Handheld Wireless Point of Sale Systems in the Restaurant Industry PLEASE SCR... - 1 views

www.academia.edu/...PLEASE_SCROLL_DOWN_FOR_ARTICLE

handheld wireless systems restaurant hospitality system tech

shared by aquaholic1371 on 31 Jan 17 - No Cached
  • As surprising as it may seem, handheld ordering systemshave been around for over 20 years.
  • Handheld wireless POSsystems are a portable version of a POS system which is defined as thetime and place in which a transaction is made.
  • Customers are the reasons restaurants are in business, andthe time saved by using a handheld device (versus waiting in line toplace an order on a traditional POS system that averages over four min-utes per order)canbeusedtobetterservetheguests.
  • ...3 more annotations...
  • thoseminutes equate togreatertable turnover andmoreprofits.It is these benefits which lead to cost savings and return on investmentfor the purchase of a handheld POS system.
  • Thereisahugemarketofover878,000restaurantsintheUnitedStatesalonebringinginaforecasted$440.1billionfor2004
  • Assurprisingasitmayseemhandheldorderingsystemshavebeenaroundfor over 20 years. The first handheld system that came on the market usednumeric keypads to enter the PLU codes from items and infrared transmit-ter/receivers to relay the information between the handhelds and the POSsystem.
  • aquaholic1371 on 31 Jan 17
     
    Many restaurants are choosing to go to hand-held POS systems for the many advantages they provide. Perhaps the number one reason to chose a hand-held POS system is time saved. A restaurant can save up to four minutes by placing the order via a hand-held POS system. This leads to more selling opportunities, and greater time with the guest. Information on 86'd items is immediately available, and the system can suggest possible "upsell" options. Order accuracy is increased, because the order is placed right at the table as it is given. Drawbacks include the durability of the unit, considerable start up costs, and complexity of the unit. Many of the durability issues have been addressed, but the units are still pricey. Costs have come down as the technology becomes more widespread. The complexity of the unit still remains an issue, as servers tend to focus more on the unit and placing the order, rather than engaging the guest.
  • acarter001 on 03 Feb 17
     
    I have seen these work very well at Chick-fil-a recently. They utilize these systems during high traffic times by having two associates out in the drive through line taking orders along with the intercom. By doing this, they are able to take three orders at a time and the line is very minimal. If used correctly, this is a great system to have.
leahesper

Cloud PMS Advantages | WebRezPro - 0 views

www.webrezpro.com/cloud-pms-advantages

cloud pms advantages technology hospitality hotel software business tech Travel solution mobile

shared by leahesper on 06 Oct 19 - No Cached
    • leahesper
      leahesper on 06 Oct 19
       
      Bookings, check-ins and housekeeping reports are always at your finger tips!
  • While on-premise hotel management software can cost thousands of dollars to set-up and maintain, WebRezPro is a SaaS [Software as a Service] that costs $5/month/room (min $60/month) — with minimal upfront costs. Discount rates apply to larger hotels and hotel groups.
  • As a cloud-based system, hoteliers benefit from improved PMS accessibility and flexibility, while reducing overhead expenses and technical frustrations.
  • ...7 more annotations...
  • WebRezPro runs via the Internet, so there is no need to install or maintain computer software.
  • WebRezPro users always have access to the system’s latest features — and updates are free and seamless.
  • WebRezPro represents the future of hotel property management.
  • Featuring an integrated online reservation system, there is no need to allocate separate room inventory for Web bookings.
  • WebRezPro has two-way interfaces to Expedia, Booking.com and many others.
  • Your reservation data is automatically stored in a secure computer facility with redundant Internet connections, 24-hour monitoring and diesel-powered electrical backup.
  • WebRezPro is accessible from any mobile device (tablets and smartphones) connected to the Internet, allowing you to manage your property anytime and from anywhere.
marble_bird

HandheldWireless_POSRest.pdf - 0 views

shared by marble_bird on 09 Jul 20 - No Cached
  • As surprising as it may seem, handheld ordering systems have been around for over 20 years.
  • Handheld wireless POS systems are a portable version of a POS system which is defined as the time and place in which a transaction is made. Point of sale computer systems include: cash registers, optical scanners, magnetic card readers, and special terminals.
  • hose minutes equate to greater table turnover and more profits. It is these benefits which lead to cost savings and return on investment for the purchase of a handheld POS system.
  • ...22 more annotations...
  • the largest problem and reason that every restaurant doesn’t im plement a handheld POS system is cost. Even though the costs are starting to come down, it is still a pricey investment especially for smaller restaurants.
  • This market provides a large opportunity for the handheld wireless POS system in today’s customer satisfaction driven industry, especially since the once costly systems are finally poised to make the transition from niche product to mainstream acceptance
  • These benefits lead to cost savings and return on investment for the pur chase of a handheld POS system. Customers are the reasons restaurants are in business, and the time saved by using a handheld device, rather than waiting in line to place an order on a traditional POS system that averages over four min utes per order, can be used to better serve the guests.
  • Handhelds can also ensure accuracy by prompting servers with cooking temperatures and salad dressing choices and also offering up-selling suggestions.
  • One option for the handheld devices is a portable receipt printer that can allow servers to print out checks instantly without waiting in line at the POS station. Customers can also pay immediately if the handheld POS systems also offer credit card payment capability with a swipe area built into the unit.
  • This tech nology can also be used to inform a server when an item has been 86’d (no lon ger available) enabling the customer to make another selection immediately rather than finding out minutes later having the guest be even more disap pointed.
  • a key advantage to what handheld POS system a restaurant purchases will be what ports it has to hook up bar-code readers, cash drawers, voice-over IP capability, printers, fingerprint recognition and other emerging technologies
  • Some handhelds can even be used for back office inventory control before the restaurant opens by de-coupling software applications onto the interface (On Technology, 2004). Other benefits will be handheld systems that are easy to upgrade and service.
  • While many of the drawbacks and problems are only perceived or occur only in early models, some are still around today and just emerging.
  • Handheld wireless Point of Sale (POS) systems are a portable version of a POS system, which is defined as the time and place in which a transaction is made. Point of sale computer systems include cash registers, optical scanners, magnetic card readers, and special terminals.
  • Restaurants need to budget for installation costs, training costs, printing materials, system supplies, electricity, power protec tion devices, software upgrades, modifications and the costs of supporting the systems/improvements (Scavone, 2003). These costs add up quickly.
  • Also, needing complex and error-prone configuration actions, like configuring security settings, is another security drawback
  • RevPASH, or revenue per available seat-hour, is the mathematical way to see the value of purchasing a handheld wireless POS system.
  • Although restaurant problems such as reservation issues cannot be solved with easier more efficient POS systems, such issues of duration management can.
  • operators could realize a 9% increase in revenue if managers “cut dining time from one hour to 55 minutes, without making customers feel rushed.”
  • If the cause of a restaurant’s long table time and low turnover is due to the time it takes servers to get the order from the guest to the kitchen and also the time is takes a guest to close out a check, then implementing handhelds would be a way to shorten the length of those times.
  • Unfortunately, going handheld doesn’t solve all problems, and the kitchen overcooked a guest’s filet mignon. Mike handles the situation by apologizing and notifying the manager on his handheld wireless POS system.
  • use the same handheld device during the day but load it up as an inventory device and complete her inventory and or dering in 1/3 the amount of time, thanks to the same radio frequency identifica tion technology that lets the hostesses and servers know who is in the restaurant.
  • When a customer signs up for a customer appreciation card, all of their preferences are stored in the cus tomer database
  • These marketing attempts have helped bring in more business.
  • The menu is also more effective because data mining was used to determine what items bring in the most revenue, what items have the highest margin, and what less popular items are most popular with customers who bring in a large amount of business.
  • This market provides a large opportunity for the handheld wireless POS sys tem in today’s customer satisfaction driven industry, especially since the once costly systems are finally poised to make the transition from niche product to mainstream acceptance
  • marble_bird on 09 Jul 20
     
    The article provides a brief history of POS technology in the hospitality industry and studies the pros and cons of its applications in the restaurant industry. The study, published in 2004, focuses primarily on handheld POS devices that allow consumers to place orders and order checks independent of serving staff. The article finds that handheld POS systems have potential in this market to bring additional profits and increased customer satisfaction and loyalty.
sherylehlers

AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry - 1 views

hoteltechreport.com/...ai-in-hospitality

intelligence hospitality technology

shared by sherylehlers on 01 Feb 23 - No Cached
  • AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry By Hotel Tech Report Last updated January 25, 2023 9 min read Revenue Management Systems Livechat &amp; Chatbots TABLE OF CONTENTS Hotel Operations Hotel Revenue Management Hotel Marketing Hotel Sales &amp; MICE Guest Experience Human Resources and Labor Large Chains
  • estimated that 14% of jobs across 21 countries are at high risk of automation.
  • rtificial intelligence (AI) can greatly improve hotel operations by automating repetitive tasks such as booking and contactless check-in processes, freeing up staff to focus on providing personalized service to guests.
  • ...21 more annotations...
  • AI can also assist in setting dynamic pricing based on demand, occupancy and other factors, increasing revenue by charging more for rooms during peak periods and less during off-peak periods.
  • AI will play a role in identifying and targeting the most effective influencers for hotel campaigns, and assist hotels in monitoring social media platforms and identifying customer feedback, sentiment, and brand mentions to respond promptly and improve the guest experience
  • Hoteliers who do not educate themselves about artificial intelligence (AI) risk falling behind in the hospitality industry.
  • will also enhance safety and security by monitoring for potential threats and proactively providing guests with the services and amenities they desire. Additionally, AI will be integrated with virtual reality and augmented reality to provide guests with immersive experiences such as virtual tours, virtual room selection, and virtual events.
  • AI could potentially double annual economic growth rates by 2035
  • 800 million jobs could be displaced by automation by 2030,
  • AI can automate repetitive tasks, allowing hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • Hoteliers who understand how to leverage AI tools to become more efficient and effective will become more valuable than ever
  • AI can identify opportunities for upselling and cross-selling to guests
  • AI-powered chatbots and virtual assistants will allow hotel staff to interact with guests in real-time and provide personalized recommendations and assistance
  • bring in more business travelers by leveraging predictive analytics to forecast future demand for group sales
  • AI can assist in real-time analytics to track the performance of group sales and identify areas for improvement, and in optimization by making real-time decisions based on market conditions, guest behavior, and other factors, and identify new revenue opportunities
  • AI can be used to enhance the safety and security of employees, by monitoring for potential threats and alerting hotel management in case of emergency
  • develop more effective marketing strategies and make data-driven decisions
  • Personalization
  • Smart room technology will be integrated with AI
  • Predictive maintenance
  • Inventory management
  • Automation will be one of the key areas where AI will be implemented, as it can automate repetitive tasks such as data entry, inventory management, and customer service, freeing up hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • optimize energy efficiency by managing lighting, heating, and cooling systems, resulting in reduced energy consumption and costs
  • increased profitability, improved guest experience, and a competitive advantage over other hotels
  • mabbate on 01 Feb 23
     
    AI will be a major focus in the hospitality industry within the coming years. This article describes the many benefits and few troubles with this technology. Keeping up with technology as a hotelier is a must in the coming years.
  • shineal on 05 Feb 23
     
    This is quite an insightful article, for example, Al could potentially double annual economic growth rates by 2035 thus adding $15.7 trillion to the global economy by 2030. The world is changing, technology is rapidly advancing; therefore, it is paramount that companies try to remain updated, otherwise customers would always choose the property which renders the most efficient and best experience. A very strong point was made concerning hoteliers; if they do not understand how to leverage AL tools to improve their business operations, they would find themselves in very challenging situations.
  • sherylehlers on 29 May 23
     
    The capabilities of AI in the hotel industry are significant in both large hotel chains and small independent ones. If your hotel is not thinking about how to use AI in the near future for revenue management, marketing, personalization, and automation of repetitive tasks then it's going to get left behind. The studies show that AI is going to play a significant role in the economic growth of the global economy with potentially adding $15.7 trillion by 2030.
carine_elie

How Much Should You Spend on Cybersecurity in 2022? by Lynn Goodendorf Spring 2022 - 0 views

www.hospitalityupgrade.com/...d_on_Cybersecurity_in_2022.asp

hospitality technology

shared by carine_elie on 10 Oct 22 - No Cached
amdelgad liked it
  • Many hospitality companies are struggling with the question of how much to spend on cybersecurity especially in the context of revenue losses related to the pandemic.&nbsp; The challenge is that the risk of cyberattacks is rapidly escalating.&nbsp; There are several drivers of this alarming trend.&nbsp; First, ransomware is growing in severity both in the scope and the scale of attacks as well as the amount of the ransom demand. Next is the increase in remote work during the global pandemic and the rush to facilitate at home working. And finally, small companies are increasingly targeted because they are “easy” victims and typically more vulnerable. As you might expect, the cost of cybercrime increased more than 50% from 2019 through 2020. According to a report by McAfee¹, the global cost is estimated to be more than $1 trillion and monetary losses are estimated at $945 billion.&nbsp; Examples of hidden or intangible costs that are difficult to measure include system downtime, reduced efficiency, brand damage and loss of trust.&nbsp; Expenses that are direct and easier to measure are consultant services, legal fees and cyber risk insurance premiums. Below is a chart published in the McAfee report that illustrates this trend.
  • Ransomware - a Denial of Service/Operations and often includes a data breach Business Email Compromise (BEC) - often involves Funds Transfer Fraud Computer Data Breach - theft of personal data such as cardholder data, social security numbers, driver’s license numbers, passport numbers and details, etc. &nbsp; What is the best way to go about budgeting for cyber security risk?&nbsp; As a starting point, be sure that you have a qualified information security professional managing your program of work. Regardless of the amount you spend, a knowledgeable and experienced cybersecurity professional can make well informed judgments about priorities in expenditures. &nbsp; There are three well established strategies that can work together in combination. &nbsp; Each strategy has advantages and drawbacks and it is not recommended to rely on a single approach. Below is a description of each way to go forward.
  • STRATEGY A:&nbsp; Key Ratios of Spend
  • ...2 more annotations...
  • STRATEGY B:&nbsp; Gap assessment
  • STRATEGY C:&nbsp; Focus on Compliance
  • carine_elie on 10 Oct 22
     
    The writer of this article is Hospitality Upgrade. It includes the expanding worries of the hotel sector.  The key ratio of spend, gap analysis, and a focus on compliance are the top three main strategies being used by the hotel sector. In addition, the other measures are made by businesses to aid in preventing such breaches and the financial repercussions that result from them.
rosedelice

How to Combat the Negative Side of Consumer Behavior With Societal Marketing - 0 views

smallbusiness.chron.com/-societal-marketing-81841.html

how to combat negative consumer behavior

shared by rosedelice on 20 Feb 22 - No Cached
  • Some companies treat corporate social responsibility primarily as a form of branding. For instance, a company that donates 10 percent of profits to cancer research might develop a marketing plan to let the public know about its good works so customers will feel better about buying its products. A more comprehensive approach to societal marketing would include an examination of the company's products and services and what effect they have on the customer and the society.
  • Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible, but that doesn't translate to actual sales if the product costs too much or doesn't perform as well as its rivals. It might seem as if there's a gap between what customers say they want and what they really want, but in reality they want it all. An unpleasant-tasting, expensive brand of fair trade coffee is not going to outsell a delicious and affordable rival just because it is fair trade. However, a delicious and affordable fair trade brand could do very well. The fact that the coffee is fair trade is a benefit to the consumer, but only if the coffee meets the customer's other requirements for taste and price. Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product.
  • Sometimes a company can make its marketing campaign more socially responsible by making relatively small changes to a popular product. For example, if a restaurant offers a children's meal option including a grilled cheese sandwich, chips and a soda, it could improve the menu by offering fresh fruit and milk or juice as options. Some parents will still decide to order the chips and soda, but some will choose the fruit and milk. The company is giving customers what they want either way, but by including healthier options the company is doing what it can to have a positive impact on society.
  • rosedelice on 20 Feb 22
     
    Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible.Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product. The company needs to give customers what they want either way by including healthier options.
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