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Franc Pulido

Hogg Robinson Group plc : HRG China signs landmark deal with TravelSky | 4-Traders - 0 views

  • this seamless integration will benefit clients by allowing them to realise cost savings through increased efficiency and productivity.
  • "We are very privileged to be able to fully utilise BlueSky's CRS and online booking tool.  Its ability to provide accurate real-time information makes it the most advanced travel booking system in the Chinese travel market,"
  • Features such as best buy, lowest fare search and itinerary generator will provide a wider, more detailed range of travel options
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  • offering them increased convenience and a more efficient and quicker travel approval.
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    As indicated in the title, this article is about the once in a lifetime deal between HRG and TravelSky. This collaboration is quite advantageous to both parties since HRG is a prestigious international provider of corporation services and TravelSky happens to be the preferred GDS provider in China. Traditionally, the booking of travel in China has been a manual process for users. However, this integration will provide clients with convenience and cost effectiveness thanks to the CRS technology. Travelers will be able to access real-time information and wide search criteria - which in return will guarantee an increase in productivity and overall winning formula for all parties involved.
anonymous

The perfect marriage; Tourism weds E-commerce - AdomOnline.com - 0 views

  • E- Commerce has played a pivotal role in the growth and development of the Tourism Industry.
  • E- Commerce has played a pivotal role in the growth and development of the Tourism Industry. The lasting effects of E- Commerce are improved accessibility, a higher level of competition, and a larger market of consumers and businesses around the globe
  • E- Commerce incorporates various marketing technologies
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  • This information will help potential tourists decide whether or not they want to visit a specific location.
  • These mobile applications help visitors easily access information about their flights, reservations, and trip itineraries.
  • With E- Commerce ,Online Travel Agencies provide Exclusive deals
  • Research into various tourist sites and destinations has also been made easy by the marriage between ecommerce and tourism.
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    E-commerce has made a huge difference when it comes to how the tourism industry has grown and developed. With the introduction of marketing techniques such as virtual tours, virtual views of popular landmarks, and ideas on things to do in town, tourists have an easier time deciding where and if they want to visit different destinations. Mobile apps have also made it easier for tourists to access important information, such as their flight and hotel reservations, any itineraries they may have, and food delivery services, all of which would make their stay easier and more comfortable. E-Commerce has made traveling more cost effective for travelers by allowing online travel agencies the ability to provide deals for cheaper hotels and flights.
shuo zhang

Fotopedia and Expedia Partner to Enable In-App Hotel Reservations, Travel Technology News - 0 views

  • Fotopedia, the publisher of popular iOS apps, and Expedia, the world's leading online travel agency, unveiled their first collaboration by introducing the ability for people to easily find and book a hotel from anywhere within Fotopedia’s applications.
  • An Expedia icon is now available on every image within these Fotopedia apps, giving people the ability to view the hotels near the landmark they are currently viewing and reserve a room.
  • Now, when viewing a photo of a specific point of interest, people can click one button that will launch the Expedia Hotels application and help them find a hotel nearby. And in the event that the user does not already have the Expedia Hotels app, they will be directed to the App Store to download it for free.
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    The cooperation of the photo software and travel agent make the holiday easy for tourists. When they enjoy the place and want to travel to, it is very convenient to find the hotel around it. It will become a trend for tourists to use. 
anonymous

Amadeus Unveils Landmark HRS Agreement - 0 views

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    Amadeus, has announced that it will partner with HRS a leading hotel portal for corporate travelers. The decision to create a strategic alliance will mark a first for hotel portals to become available through a global distribution system. This connection will allow over 250,000 hotels, to include 50,000 independent properties to join in a major distribution system around the world. Through this integration, it will ensure the customer experience is less laborious and provide a even playing field for independent hotels to the advertise to business travelers around the world. This is expected to be completed by the second quarter of 2012. I believe this strategic move will allow Amadeus, to position it's self to remain as a GDS leader, which will allow them to obtain a larger market share. Additionally this integration will set the scene for future collaborations across the hospitality industry.
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    This partnership between Amadus and HRS will bring a lot of business to both of them and good proftis by letting independent hotels advertise their products and services. As you mentioned before this partnership will position Amadeus as the leader among GDS.
Yoshihiro Kanno

EasyRMS, an Infor company, partners with Far East Hospitality to improve Revenue and Bu... - 0 views

  • Far East Hospitality’s current hotel portfolio comprises of eight distinctive hotels; Oasia Hotel Singapore, Orchard Parade Hotel, The Elizabeth Hotel, The Quincy Hotel, Landmark Village Hotel, Albert Court Village Hotel, Changi Village Hotel and the latest addition, East Village Hotel. All the eight hotels are now equipped with the EzRMS™ Product Suite.
  •  EzRMS™ has also helped the hotels’ sales teams in evaluating good selling opportunities for group business by using the Ez-QUOTE™ module to assess the viability of particular groups across our chain of hotels. In addition to this, they are able to access a myriad of detailed reports on historical and on-the-books production of Preferred Accounts and Market Segmentation.
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    EzRMS is expanding its reach to Singapore, which has been significantly growing in the hospitality industry.  I always had a feeling that countries in Asia were being late in adopting technology to revenue management practice.  As more hospitality tech companies in western countries go into the Asian market, it is expected that the usage of RMS will become more ubiquitous.
Alyssa Westmeyer

Freeman's AVT Event Technologies Introduces the Cumulus App for Meeting Planners - 0 views

  • a landmark mobile application (app) that allows meeting planners to create tailored event apps free of charge for their attendees
  • provide event attendees with convenient access to valuable event information from any Internet-connected smart device
  • quick and easy updates to content
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  • advantage in their sales cycle
  • available at no cost
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    Freeman AVT, a provider of integrated event marketing services, has created a fully customizable app that is available for free to any planner who uses Freeman's other services. The app is functional with the ability to add or remove session topis, speakers, multimedia material and includes technical support. This is a great benefit to any meeting planner who does not have the budget to pay a separate company to develop an app for a one-time event. It also allows planners earlier access to their attendees so they can increase revenues and attendance through marketing products within the app.
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    Freeman AVT, a provider of integrated event marketing services, has created a fully customizable app that is available for free to any planner who uses Freeman's other services. The app is functional with the ability to add or remove session topis, speakers, multimedia material and includes technical support. This is a great benefit to any meeting planner who does not have the budget to pay a separate company to develop an app for a one-time event. It also allows planners earlier access to their attendees so they can increase revenues and attendance through marketing products within the app.
Maria Zuniga

Cyber and data security in the hotel industry - PwC Middle East - 0 views

  • In the Digital Era, technology is everywhere; people can connect to your company, your employees, customers, providers and competitors through laptops, smartphones and even wearable devices.
  • With increasing reliance comes increasing risk, many of which are outside the Enterprise’s control.
  • Legal and regulatory problems bring their own special range of issues. Locking horns with regulators, litigants and judges is the last thing that business needs.
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  • This is a landmark piece of legislation that will radically change our perceptions on how personal data should be handled in business
  • The simple truth is that cyber security and data privacy problems can be big news and newsworthiness drives awareness levels
  • Cyber and data security emerged to prominence as a massive risk area, due to a series of high profile breaches affecting payment cards
  • There is also the economic interest in gaining commercial advantages from the use of personal data. Gaining better customer insights and providing them with personalised services are now recognised by many in the hotel industry as core business goals.
  • The purpose of the GDPR is to put people back in control of their personal information and to improve how entities look after personal information while it is in their custody.
  • when things go wrong and they are fully aware of the fact that some of the world’s biggest, richest and more powerful entities have been humbled by poor approaches to security and privacy.
  • This case has established a need for the development of comprehensive information security programmes, annual security audit cycles and post-incident investigations in the hotel sector.
  • Businesses need to think about trust, confidence and brand health and reputation.
  • they have to do much more to tackle the security and cyber risks they face and to live up to the expectations that society places in them
  • People responsible for security and privacy in hotels ought to ask themselves whether their entities have appropriate Visions for desired end states. If not, they should bring together the stakeholders to discuss ways to take things forward.
  • regulation is seen as the antidote to market imperfection.
  • Trust, confidence and brand health may operate in a different timeframe to share prices.
  • In other words, suffering security and privacy failure might be like a cancer, where the harm is hidden from view until it is too late. This returns the focus to legal risk.
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    This article is extremely important. I feel like everyone should read it because it goes hand in hand with what we have learned this week in class. The topic of cyber security is something that people need to shift paradigms. This article brings us great points about the digital era we live in. since everything we do in business now a days has to do with technology, it is important to have security and trust in this. With the increase reliance on this technology comes a higher risk. The article brings up that awareness levels of cyber security and data privacy issues are growing at a steady pace. It is extremely important that in the hospitality industry, Businesses think about trust, confidence and brand health and reputation. This highlights the fact that it doesn't matter if security systems are costly, in the long run if something goes wrong that will end up being the most costly. The article mentions that there will be a regulation established by the EU called General Data Protection Regulation (GDPR). The purpose of the GDPR is to put people back in control of their personal information and to improve how entities look after personal information while it is in their custody. In conclusion, this gives companies a competitive advantage.
rderonville

Sheraton Suites Plantation Renovation Complete with Sustainable Guest Room HVAC Technology - 0 views

  • AirRevive, the leader in sustainable HVAC refurbishment and re-commissioning services, is pleased to announce the completion of its guest room fan coil unit refurbishment project for the Sheraton Suites Plantation.
  • The South Florida landmark selected AirRevive to restore its two-hundred and sixty-four 1989 IEC guest room fan coil units as part of its guest room renovation.
  • Sheraton’s choice to include refurbishing its fan coil units and the added expense of an often overlooked and unseen guestroom amenity with its guest room renovation is a testament to its commitment to its guest’s comfort and satisfaction”
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  • Average airflow increased by an average 27% from 670 feet per minute (FPM) to 910 FPM.
  • The facility saves energy both in the guest room at the fan motor and at the chiller. “The combination of energy savings in the guest room and at the chiller is very powerful and provides a very attractive ROI to finance the project"
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    This article provides information about a sustainable renovation that has revamped the Sheraton Suites. The HVAC technology that was constructed in the guest rooms has restored a fan coil unit refurbishment project. AirRevive, according to the article, is the leader in sustainable HVAC refurbishment and re-commissioning services. A 1989 IEC guest room fan coil was restored for the guest room renovation project. It is supposed to add about 1 decade to the lifespan of the units. Doing this renovation adds to guest satisfaction and comfort. These are the some of the most important factors in the hospitality industry. The indoor air quality is no loner compromised and will no longer leave guests susceptible to harmful allergens. The President of AirRevive states that this renovation is a cost efficient way to tune up. It saves energy and reduces operating expenses. There is an attractive ROI associated with the effective and efficient completion of the project.
lismarycedeno1

The Georgian Terrace Drives Guest Engagement with Ivy Smartconcierge - 0 views

    • lismarycedeno1
       
      Ivy: Smart Concierge system used for guest personalization.
  • Ivy®, powered by Go Moment®, is the world's first smartconcierge for hotels.
  • enhance the guest experience from anywhere, at any time
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  • Ivy communicates with guests and provides them with personalized and near instant service through text messaging. The AI-powered smartconcierge uses guest intelligence data to understand behaviors and responds naturally to questions for guest service, housekeeping, F&B service, and anything that would typically be addressed to the front desk.
  • Atlanta’s iconic luxury hotel, The Georgian Terrace, as one of its top clients to implement their award- winning smartconcierge, Ivy®.
  • higher reviews online and the improved operational efficiencies
  • the hotel is a landmark of modern luxury and sophisticated Southern hospitality, inviting guests to ease into the city’s warm and welcoming embrace.
  • When these issues come up, Ivy at the property responds to guests in seconds, exceeding guest expectations and enabling front-line staff to focus on delivering more high-touch guest service,” says Raj Singh, CEO of Go Moment.
anonymous

Google Beacons: Proximity Marketing is Ready to Take Off in 2019 Read more at:https://... - 0 views

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    Google use of PM by using beacons for travel with information about the city. Information fades as consumers walk away, but if theirs a curiosity about an area or landmark, the information is provided.
apate114

Student Hotel group commits to 20% water saving in European cities | Green Hotelier - 0 views

  • The WUR findings highlight the incredible potential that scaling the use of Amphiro devices can have in other cities.  
  • At The Student Hotel locations in Rotterdam and The Hague, WUR found that students and hotel guests used an average of 20% less water per shower.  
  • laying the groundwork for shared solutions to consumption, decreased usage and smarter, scalable approaches to city living throughout Europe.
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  • Amphiro meters will be fitted to showers in the new Student Hotel buildings and will display water and energy consumption so students can see how much they are using. This awareness leads to significant savings.
  • Via a landmark public-private partnership with Wageningen University (WUR), Sapienza University and start-up, Amphiro, the innovative initiative, which began in Rome, Italy, responds to water shortage challenges in major cities. It aims to make a real impact on the reduction of water consumption by incentivising positive water-saving behaviour initially in Italy, and soon at The Student Hotel locations throughout Europe.
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    For years now European cities have been facing water shortage issues due to high consumption and lower than normal supplies. The Student Hotel Group has came into a partnership with a few European universities and startup, Amphiro. Their main goal is develop new tools and technology to make a real impact on reducing the water consumption in European countries with known water shortage issues. Amphiro has developed a water meter that will be attached to showers in new Student Hotels and it will also display the water and energy consumption usage. The idea behind this is to show students and others how much water they are consuming, while in the shower. They hope by putting the actual meter and reading display into the showers, people will choose to be more eco-friendly and waste less water. According to the article, WUR found that students and guests used an average of 20% less water. This is a significant reduction and is a great way for hotels to incentivize guests to be more eco-friendly. They are expanding the initiative to more European countries in hopes of conserving water and energy use throughout Europe.
Maria Zuniga

Event Planning In The Hotel Of The Future - 1 views

  • Combining today’s recognizable technology, such as touchscreen and virtual reality, with concepts that are beyond our time, these are some of the notable features hotels in the future will have.
  • As one of the strongest drivers for change in the event industry, technology plays a prominent role in the planning and management of events
  • This includes robot butlers, entertainment, greeters and business services which for planning events can be more cost effective and reduce human error, streamlining the process of communicating with the systems to get exactly what you want.
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  • he idea of using robots could help break down the language barrier that is sometimes the case when planning in other countries as these robots are naturally multi-lingual and can adapt to the language you are using.
  • It could also be the case that it loses that human touch for the guests and when quick problem-solving is needed, robots won’t be able to deal with this as intuitively as they follow set protocols.
  • With 3D bio-printing currently being researched, it is not a huge leap to consider 3D printers in hotel rooms that can accommodate products such as headphones or clothing and accessories
  • Based on votes and crowdsourcing, venues can be made-to-order and self-assemble the environment around them to suit.
  • Larger venues and associated grounds could create an event in themselves by recreating famous landmarks or even movie settings that could be explored.
  • Based on your DNA, own health and genetics you would be able to visit health centers and spas that could promote longevity. It could become the latest trend in bachelorette parties or healthy event experiences that cater to the health conscious.
  • A hotel that is short-term and could pop-up in limited spaces would work hand in hand with pop-up events and mean they could be reproduced on a larger scale.
  • It is suggested that fast and effective hovering, autonomous airport transfers would be able to go supersonic in order to beat the traffic and reduce the journey. If this is the case it could free up plenty of time on the itinerary for corporate or destination events and this means providing a better experience.
  • As sustainability and environmental issues are becoming an increasing concern and given prominence, it makes sense that future hotels and venues would plan sustainable events and accommodation
  • Sustainable hotels that produce and operate on clean, self-sustaining energy will become a viable option for the environmentally conscious guest and the suggestion is that all hotels would have the option to become sustainable.
  • These would work in a similar way to how a concierge app works now and would streamline the travel bookings and searches. In the same way that Siri can help you access items from the internet or your phone, these avatars would be a more complex and capable version that cuts out the need for travel agents
  • rom biometric payment systems which can greatly reduce the risk of identity theft to eye scanner room entry, DNA authorizations will be more popular. As technology develops, so does the need for security
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    This article talks about the future of event planning. The efforts hotels will have to make to be competitive in the industry. It also talks about the technology that will have to be offered such as VR (virtual reality).
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    This article is very interesting because it lists all the ways that event planning will be in the future because of technological advances. It talks about autonomous staff, 3D shopping, made-to-order venues, personalized longevity health spas, pop-up hotels, supersonic air travel, sustainable hotels, personal travel avatars, and DNA authorization. The article describes the benefits and downfalls to each one and puts emphasis on the fact that these advances are closer than we can imagine.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
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    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
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    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
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    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
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    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
Andrea Ruiz

Google Beacons: Is proximity marketing ready to take off in 2020? - 0 views

  • beacon technology needed time to mature and there were a number of integration issues that had to be addressed before it could be widely adopted
  • This means proximity marketing will be a priority for a lot of brands in 2020.
  • One of the most ambitious use cases of beacons has got to be Amazon’s cashierless convenience stores, which have opened up across Chicago, New York, San Francisco and Seattle. Amazon Go stores use beacons to remove the queues and checkouts from every day in-store purchases.
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  • Unfortunately, the first generation of beacons had a number of practical integration problems.
  • Imagine tourists receiving notifications about the nearest landmarks as they travel around London or shoppers seeing a list of a shop’s best offers as they walk past the store. These are the kind of opportunities beacons make possible and there’s a lot of reason to be excited about this technology.
  • sports brand uses more than 40 beacons across a 41,150 square-feet space in the famous Nanjing East Road shopping district to create a seamless shopping experience. The beacons allow customers to pay for goods using Instant Checkout spaces and collect reserved items from lockers at multiple locations.
  • In a practical sense, this means developing apps with beacon integration quickly becomes unmanageable and this is one of the most important solutions Google Beacon Platform provides.
  • As with any kind of marketing strategy, define what your goals are and then determine how you can use the tools at your disposal to achieve them.
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