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kburn039

E-commerce - Technology and business - Edexcel - GCSE Business Revision - Edexcel - BBC... - 0 views

shared by kburn039 on 13 Sep 20 - No Cached
  • E-commerce, or electronic commerce, refers to the buying and selling of products and services using devices connected to an electronic network, such as the internet.Three things are required for e-commerce to take place:a seller who has products and services that are displayed electronicallya buyer who has the equipment required to view the seller’s products and services, and a means of paying for thema network that enables information and payment to be exchanged by the buyer and seller
    • kburn039
       
      Could be a business, private party, third party, or family member.
  • Disadvantages of e-commerce
    • kburn039
       
      A disadvantage that sums the four up is the loss of jobs due to technology taking over.
  • E-commerce, or electronic commerce, refers to the buying and selling of products and services using devices connected to an electronic network, such as the internet.Three things are required for e-commerce to take place:a seller who has products and services that are displayed electronicallya buyer who has the equipment required to view the seller’s products and services, and a means of paying for thema network that enables information and payment to be exchanged by the buyer and seller
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  • Advantages of e-commerce
    • kburn039
       
      E-Commerce has multiple benefits that will allow businesses to profit more with the numbers of technology use increasing every day.
Paulette Grant

How companies are benefiting from Web 2.0: McKinsey Global Survey results | McKinsey & ... - 0 views

  • Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to this year’s survey.1 1.McKinsey Quarterly conducted the survey online in June 2009 and received 1,695 responses from executives across industries, regions, and functional specialties. We asked them about the value they have realized from their Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts.
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    The article highlights the benefits that companies around the world are deriving through the use of web 2.0. This was done through a survey from a range of industries that has used web2.0 and has seen tremendous value of the technology in dealing with both internal and external customers. According to the report 69 percent of respondents report that web 2.0 has impacted their businesses in a positive way. They are able to market products more effectively, reduce the cost of doing business and better able to communicate with customers, suppliers and of course the ability to collaborate with business partners and experts in a dynamic way; something that was not possible using the static web pages of web 1.0 The article was written four years ago and this goes to show that the technological capabilities of web 2.0, one that revolutionizes the way business has been conducted online, has been around for quite a long time and has been creating tremendous benefits for many businesses such as increase revenues. As the technology continues to increase and expand, and the public's acceptance continues to grow, going beyond web 2.0 is what we are presently experiencing using tools such as semantic web and augmented reality with the launch of web 3.0. The report uses exhibits to highlights areas that companies have gain measurable benefits using web 2.0, how companies have tie other technologies into web 2.0 and regions of the world such as North American and China that have experience tremendous benefits from web 2.0 interaction with both customers and business partners.
irinatroitskaya

HNN - Hoteliers take measured approach to Hotspot 2.0 upgrade - 2 views

  • It’s likely the entire hotel industry will upgrade to the new Wi-Fi standard with seamless transfers from mobile networks and better encryption, but the cost of installation and guests’ lack of awareness of Hotspot 2.0 is tempering the pace of adoption.
  • The hardware on-site can’t accept that process right now
  • Moving to the new Wi-Fi standard will be a challenge for properties,
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  • and it costs about $125 to $150 a room to update properties to the new ratio, averaging about $40,000 to $65,000 per hotel.
  • Connectivity has become a greater deciding factor for guests
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    This article tells about the perspectives of Hotspot 2.0, the new standard for public WiFi, in the hotel industry. The WiFi Alliance has been working on designing this new standard which is supposed to be much friendlier to the users while making Wi-Fi usage more akin to cellular. It allows automatic WiFi network detection and eliminates the public Wi-Fi log-ins, providing automatic access to secure Wi-Fi networks using a Passpoint profile stored on a device. For hotel guests, this means they would be able to go from using their mobile devices on their personal mobile networks to the hotel's Wi-Fi without having to re-enter their authentication credentials every time. This feature, in my point of view, would be very useful, especially for the business travelers who value every second of their time. Another major benefit of Hotspot 2.0 is improved security by means of enterprise-grade WPA2 encryption, which makes it safer than open public networks. This also will be appreciated by the travelers who often use hotel's WiFi networks for booking different travel services and insert security sensitive data. However, the cost of implementation of this new standard in the hotels is rather high. Thus, hoteliers do not wish to force its realization until they are sure that there is demand from the customers. The polls show that the guests are still unaware of the benefits of Hotspot 2.0 and don't consider it as a key point while choosing a hotel. Yet some hotels try to be before the competition and become early adopters of this technology. They believe that quality of internet connection, as well as additional options, will be a differentiating point for hotels in the future. However, in my opinion, it would be wise to conduct appropriate research and wait until this technology will be close to becoming the industry standard before making significant investments. There is always a chance that the trend will go another way.
Zongming Yao

A Revolution in Business - 0 views

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    Competitive businesses are constantly searching for new ways to increase efficiency. That's where Web 2.0 comes in. With Web 2.0 tools, an organization can increase efficiency in real-time communication, simplified collaboration, conversation archiving, expert discovery through social networking and more. The realization of the use of Web 2.0 within the enterprise has even been granted its own moniker: Enterprise 2.0. Enterprise 2.0 describes how forward-thinking companies are using tools such as wikis, blogs and web discussion systems to capture corporate intelligence and then build communities around areas of expertise. These communities then facilitate faster information sharing, which ultimately makes the organization more competitive. For example, we work with a leading auto manufacturer that uses our platform to address supply-chain problems. When problems arise, an expert community exists - along with an archive of past problems - that can help address the issue quickly and efficiently. Prior to applying these technologies, it could have taken days to find the experts or the knowledge required to resolve the problem.
Claire Conway

HTNG Announces Series Specifications to Improve Guest Satisfaction and Front-office Eff... - 0 views

  •  Guest room devices can now provide updates about their operational status.  If a device fails, or reports an issue within the guest room, the hotel PMS system can know immediately.  Hotel staff can then address the issue, ideally before the guest discovers the problem.
  • If a guest experiences a service issue, you can now easily share that status with other management and operational systems, so that personnel can respond appropriately.
  •  Point-of-Sale charges can now be seamlessly made to guest folios even when the connection to the property management system is unavailable.
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    This article discusses the advancement in software technology for Hotel Technology Next Generation. HTNG is a self funded nonprofit organization that consist of members from hospitality companies and technology vendors. They have created a few programs that will help hotel management be more efficient when it comes to guest issues. The first program, Intelligent Guest Room Version 2.0, alerts the hotel staff when certain devices in guest rooms are malfunctioning. This will allow the device to be fixed prior to the customer noticing its malfunction which will result in better customer satisfaction, since everything will be operational in their room. They also created Customer Profile Specification Version 3.0 that helps generate guests' profiles. These profiles keep track of any issues the guest has experienced so the management team can assist them and follow up with the issues. Point of Sale 2.0 allows payments to be processed even if the PMS system is down. Being able to still process payments even though system is down will make it easier for the user to work. Hotel management should always be researching and aware of what technology is available for their company.  Incorporating systems that can help provide better customer service will always be a plus for management. The software that HTNG created seems to be well advanced and will definitely be an improvement. 
asweet28

Web 3.0: The Third Generation Web is Coming - 0 views

shared by asweet28 on 17 Jun 13 - Cached
  • This cycle will continue for five to ten years, and will result in making the Web more connected, more open, and more intelligent. It will transform the Web from a network of separately siloed applications and content repositories to a more seamless and interoperable whole.
  • I would also add to this definition another trend that has been a major factor in Web 2.0 — the emergence of the mobile Internet and mobile devices (including camera phones) as a major new platform driving the adoption and growth of the Web, particularly outside of the United States.
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    This article talks about some of the differences about web 2.0 and web 3.0. This article mainly points out the positive outcomes of web 3.0 and some of its origins. I chose this article especially because of the diagram which I found to be very interesting.
Ashley Mullins

Automated testing of complex Web 2.0 applications prevents security vulnerabilities - 0 views

  • So far there are no methods to test complex web 2.0 applications systematically
  • developed a software system for checking complex web applications autonomously.
  • He says that the methods that web developers and responsible project leaders rely on to try to find programming errors and security holes in web applications have been too ineffective and inefficient.
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  • developed the software system "Webmate", which determines automatically why Web 2.0 applications fail.
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    There is internet fraud everywhere and the most common one these days is web application fraud. Saarland University have developed a software system that checks web applications autonomously which is convenient t for application users. Most methods fail but with Webmate we are able to figure out why it did so. Webmate is able to detect how the applications work and what virus are trying to interact with the application.
blevi022

Rwanda's Tourism Seeks Innovative Minds to Recover from Covid-19 Shock - KT PRESS - 1 views

  • Rwandans with tech or innovative business solutions will this June have an opportunity to pitch their business ideas that could help the country’s tourism and hospitality sector recover from the coronavirus (Covid-19) crisis.
  • Rwanda Development Board (RDB), Private Sector Federation (PSF) ICT and Tourism Chambers will this June 4, host an online conversation and workshop to identify innovations and solutions the technology sector currently has, or could build to support the recovery process.
  • The digitalisation of tourism will play a big role in leading the needed recovery for the economy just like it is helping in other sectors like trade, education and healthcare as global economies face-off the Covid-19 pandemic,”
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  • focus on digitalisation of the tourism sector as the new driver of the economic recovery for tourism businesses, which have been one of hardest hit in the country as a result of closed travel for local and international visitors.
  • We want to be inspired with new ideas. Not only digital way to also expose more ideas, answering the potential challenges that we have, not locked to one way (digitalisation) but many more alternatives of improving the sector going forward,” Kariza told KTPress today. 
  • session will expose the sector to listen into new concepts and ideas that they (participants) have, so as to tackle different challenges emerging from Covid19 but also for the overall sector.
  • government has embarked on starting up a Rwf100billion Covid-19 economy recovery fund, which will largely support the tourism and hospitality, industry, and water, electricity, road infrastructure projects among other income-generating activities.
  • online workshop aims at opening up new opportunities for technology companies to better understand the need in the tourism sector and in doing so develop solutions fit for driving the sector’s growth.
  • largely focus on strategies that could leverage technology to encourage domestic tourism covering but not limited to travel and hospitality sectors.
  • ICT Chamber has been working with the Chamber of Tourism to promote digitalization of the industry, by supporting companies that are serving in the industry through incubation programs at the ICT Innovation Center in Kicukiro district.
  • accelerate digitalization of the tourism sector through public private dialogue. 
  • RDB’s intent is to leverage technology and the solutions we have to stimulate domestic tourism and help the sector’s recovery. Taking lessons from what has been done with e-commerce and the online e-learning platforms. RDB will also present to us their challenges that tech companies can turn into monetize-able opportunities
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    Rwanda is seeking to engage the technology industry in a conversation to generate ways that e-commerce can be used to help the Tourism and Hospitality sector recover in the wake of COVID-19. This will be an online conversation on June 4 to find ways the technology already has or could create to help tourism. It notes how digitization has been important to other sectors of the economy during the pandemic including sectors such as education and Healthcare. By leveraging technology it is hoped that ways can be found to stimulate the tourism industry
xwang023

Future trends in hotel e-business - 0 views

  • One of the top strategies for hotel e-business is evolving from selling to engaging the customer
  • To succeed, hoteliers need to fulfill the experience expected by customers, not just think of them as heads in a bed
  • Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution.
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  • in Europe, online travelers are “more likely to consume than create social computing content
  • Tomorrow will look very different from today
  • e-business succeed
  • To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
  • “Travelers are an ideal group for mobile-based services and activities
  • more complex distribution channels
  • more demanding consumers
  • changing business models where companies must give more but expect less in return
  • an emphasis on technology and richer content
  • a change in the structure of hotel e-business
  • strive to simplify; put distribution at the heart of your planning process; recognize the need for capital expenditures on new technology; and add the social agenda to your agenda, before the environmentalists and regulators do it for you.
  • globalization and localization
  • Any business needs to think about both
  • A globalization strategy needs careful planning
  • Shaping customers expectations is becoming crucial as customers look for an ‘experience’ rather than just a room
  • The traveler’s experience was very much the focus of the Web 2.0 panel. Consumer generated conten
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    This artical is takling about future trends in hotel e-buinsee. In the artical one of the top strategies for hotel e-buiness is evolving from selling to engaging the customer, the way is hoteliers need to fulfill the experience expected by customers. What's more, they can engage the customer through social computing. Then this artical is talking about how to get succeed in hotel e-business, to truly engage digital travelers,hotel e-business must evovle from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling. What's more, this artical show five important trends affecting hotel e-business. They are more demanding consumers; more comples distribution channels; changing business models; emphasis on technology and richer contemt; change in the structure of hotel e-business. Last this artical is talking about we need to think about both globalization and localization in any business.
cmogu001

Tools That Keep Online Customers Coming Back | E-Commerce | E-Commerce Times - 0 views

  • More than 44 percent of firms currently use Web analytics to evaluate customer behavior, researchers found.
  • Companies personalizing home pages and delivering targeted content are the ones realizing the most value from their analytical evaluations, the report suggests.
  • 59 percent of industry-leading retailers list keeping pace with competitors as a top driver for their online initiatives.
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  • Businesses will differentiate themselves on the uniqueness of their products, competitive pricing and the quality of their service operations.
  • As customers demand more from their e-commerce Web sites, their preference for consistency while shopping online must be satisfied.
  • What's interesting here is that 53 percent of best-in-class merchants list Web 2.0 technologies on their road maps for development initiatives in the next 24 months.
  • Forty-two percent of all retailers strive to improve data integration processes by centralizing databases and sharing information throughout their enterprises, according to the study.
  • Leverage the use of analytics to determine online customer behavior, buying patterns and habits
  • Adoption of online tools should facilitate interaction by customers -- e.g., interactive product imaging and site search.
  • Effective personalization and use of analytics as a dynamic function can lead to increased customer conversions, higher customer satisfaction and strengthened brand loyalty.
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    This article expounds how customers demand more from their e-commerce web sites and how their preference for consistency while shopping online must be satisfied in order for any business to remain successful. The article points out and elaborates on how e-commerce is really an all encompassing strategy that companies could use to sell their products and services, both online and offline to potential customers. The article also mentions how consumers are more likely to purchase any products or services from companies that leave them feeling more informed and secure in their purchase decisions. Most e-commerce platforms facilitate the integration of multiple applications such as online storefronts, POS systems, real-time inventory tracking and customer analytics into a single management platform. Lastly, because online shoppers are empowered with an abundance of competitive advantages it is important for retailers and other hospitality businesses to strive to improve data integration processes by centralizing databases and sharing information throughout their company.
paige rosenberg

PR 2.0: Twitter Tools for Community and Communications Professionals | Diigo - 1 views

    • paige rosenberg
       
      Twitter is nothing short of a phenomenon. It connects people to each other through a rich and active exchange of ideas, thoughts, observations and vision in one.
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    Twitter is one of the leading social network websites for communication, millions of people view this website daily to find information about all different things over the world, and to communicate with people you know and also don't know. It is not only used by people who rely on it for expressing different things, it is also the darling of the developer community. Each day people are updating this websites and links from this website to make it a fun and effective experience. There also different apps from twitter where people can access pictures, information, news, etc R a faster pace.
Ligia Elizondo

The Future of a Revenue Manager 2.0 - Part Human, Part Computer, All Profits | By Jean ... - 1 views

  • The article's data pointed out that as technology evolves, analytical pricing models and social networking/mobile technology are going to have a major impact on the future.
  • Already schooled in the way in which mobile has radically altered the air travel booking and in-flight entertainment experience, hotels guests are using everything from social media to online travel agents, (OTAs) to seek out and locate the best value.
  • With the continued emergence of e-commerce, social media, and travel review sites, RM's have even more to consider than just occupancy and profitability.
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    The article states that future Revenue Managers must be very tenacious in balancing the power of technology and managing the data process. With the advances of technology, social networking, e-commerce, online travel agencies, and mobile technology e-business have a great impact in our industry. Mourier claims "Already schooled in the way in which mobile has radically altered the air travel booking and in-flight entertainment experience, hotels guests are using everything from social media to online travel agents, (OTAs) to seek out and locate the best value." With the influence of social media, e-commerce, and travel review sites such as tripadvisor, Revenue Managers have to consider the impact those have in their businesses. Revenue managers need to understand what drives potential customers to stay in their hotels. The future Revenue Manager should possesses technological skills, understand the global market conditions, advances in technology, being cost effective, understand the importance of overall package deals and incentives, familiarize himself with the great impact of social media and advances in technology. "What's the cost-benefit analysis of launching a mobile-enabled web page versus an app and is having both redundant? Admittedly, there's no single answer to these questions and no one size fits all so the sooner RMs and hotel executives begin this conversation, the better," and have great leadership skills. It is really important that hotel managers understand that in todays' world technology can be a competitive advantage of their hotels if the use it adequately.
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    Your description of the article is very enlightening. Revenue managers really need to step up their game if their hotels are to remain in the running. This places a lot of pressure on them, but I like how you addressed their meeting with hotel executives. Perhaps the need for review of e-commerce and social media along with travel review sites will create a new position within the organization, it seems like too much for one RM.
Craig S. Wright

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier's Best... - 0 views

  • By utilizing a comprehensive social media strategy, hoteliers can create social media “buzz” around the hotel, target receptive audiences, and ultimately stimulate hotel website visits, interactions and bookings.
    • Craig S. Wright
       
      You ever wonder why certain things pop up on your news feed higher than others? The amount of "buzz" created through "likes" and comments has much to do with this and can be a highly effective gorilla marketing tactic.
  • Brand loyalty/engagement: If people are following your brand and commenting on Facebook and Twitter, then they are interested in what you have to say and are more likely to book your hotel over the competition. You are in fact building stronger relationships with current and future guests.
    • Craig S. Wright
       
      Some companies, like Starwood's SPG, are integrating comment and feedback sections into their loyalty rewards website.
Yanqiu Li

The Importance of Web Presence in Hospitality Industry - eTourism Blog - 0 views

  • The arrival of the Internet has increased the opportunities to boost the accommodation industry.
  • Well-informed of the far reaching importance of the web, they are motivated to create more awareness of their industry, on top of getting more bookings online.
  • Online marketing renewed the tourism industry. Social bookmarking, mobile marketing, Web 2.0, online communities and all others have all added up to the change in the impact of the hospitality industry.
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    This article mainly presents an opinion about the importante of webstie in hospitaltiy industiry. It is now becoming the new energy to greatly motivate  hotels.  As the increasing needs of online booking from website, hoteliers have to put more weight on it so that it effectviely meet customers' demands. More video and photos of hotel details are included website to make cutomers vividly learn the hotels they gonna choose. This E marketing tool allows hotels to provide more visual experience to cutomers and capture the target customers in time. Instead of traditional marketing hoteliers use int the early time, Web technology, enable to get more atttentions from customers with fewer employees, reducing labor cost, posters cost and any other advertising cost, which increases revenues of hotels. Also it it provides a more convenient way for hotels to communicate with both clients and customers.
glope143

Disney World Room Upgrades, Special Requests & Tips - MouseChat.net - Orlando News & Re... - 0 views

  • Your Disney World vacation booking starts at CRO and is in the CRO system or comes in as a Disney Vacation Package. The key point is that the actual Disney World Resort, like the Grand Floridian, has no record of your reservation until it is transferred to the Disney resort itself. That happens either 3 or 4 days out. Sorry I forget the exact number of days out the specific Disney Resort gets the reservation in their hotel Lilo Reservation System.
    • glope143
       
      By no surprise, the Disney Company is extremely private in what information about their theme parks, resorts, and dining locations is released. One can applaud the company for this monotonous effort as it is very difficult to find legitimate information online on any internal subjects. As a former Walt Disney World front desk agent, I searched some key words attempting to look up some information about the Resort's current property management system to share with the class. The PMS used is a Windows based operation with a User Interface titled LILO (complete with a photo of the animated namesake when logging on). The functionalities provided by LILO include room and ticket sales, reservation management, housekeeping, bank-in/bank-out, accounting, and resort configuration.
  • Other Disney resorts have thousands of rooms with turns that can be very little or 50% of the hotel could turn over in just one day.
    • glope143
       
      The Walt Disney Resort in Orlando includes over 15 lodging options, some exceeding 1500 rooms in a single property. The LILO Interface works to connect the entire property, making it simple for a cast member working at the All Star Music Resort to check-in a guest staying at the Animal Kingdom Lodge if needed. This interface interacts primarily with Disney's RFID powered "Magic Bands" that serve as the room key, payment method, photo capture, and Fastpass+ service for guests across property. As of today, the Orlando Disney property is the only property owned by the company to offer the RFID technology. Testing began 2012 and since then the company has successfully rolled out the MagicBand 2.0 program.
lfreeman128

The Coolest Event Tech of 2017 - 0 views

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    This article explains the newest event technology in 2017. Robotics, Artificial Intelligence and Virtual Reality are some forms of technology that are showing up at events around the country. Some robotics popping up are Make Shakr, a robotic bartender that makes an limitless menu of cocktails and Sprinkles' Cupcake ATM that sells cupcakes 24/7. Artificial Intelligence is being used in voice recognition programs and unmanned vehicles. Apple's Siri, Microsoft's Cortana and Amazon's Alexa are all voice activated assistants that make AI easier to use in events. Gone are the days were virtual reality (VR) uses heavy headsets VR 2.0 allows costumers to walk around activations. Merrell, a footwear company had an industry-first hiking experience that had customers move around a virtual commercial.
akallison93

Panera tests ghost kitchens, mobile kitchens, virtual catering - 0 views

  • Coming off a year of innovation during the pandemic, Panera Bread is looking to go all-in on convenience technology in the future, with ghost kitchens, mobile kitchens, virtual catering, and redesigned drive-thru lanes already in the works
  • ted about
  • “We are excited about creating our vision of the next generation of Panera,” Chaudhary said. “This next generation [of Panera stores] will use 5-6 disruptive ideas to drive greater customer engagement.”
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  • “These are the kinds of things we are thinking of recreating and redefining for the Panera of the future, which is going to be more off-premise-oriented, and led by technology and convenience,”
  • Besides smaller physical footprints, other aspects of Panera 2.0 will include delivery-centric ghost kitchens and mobile kitchens
  • An online version of catering will look like all of us sitting around a Zoom meeting with our food arriving at the same time
  • That is a disruptive way of serving the same needs consumers have in a different way that is more convenient and relevant in a world that looks different.
  • The pandemic has changed the way operators should approach convenience technology
  • Chaudhary said they’re looking at other forms of technology like touchless kiosks where instead of tapping a screen to place their order, customers might use hand gestures instead like giving a thumbs up, for example. This way, they can leverage consumer needs for contactless experiences without sacrificing engagement.
  • A disruptive model is a hybrid of both [third-party and in-house delivery],” Chaudhary said. “We might leverage our existing drivers for orders and every time we need some help, we can outsource it. These are examples in this new world of us being able to innovate, to improve and strengthen our business model
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    The article explains how Covid-19 has affected the dining industry and how companies have to adapt. In this article, specifically, it talks about how Panera is implementing ghost kitchens, changing how they approach catering, and how they can keep their consumers safe in a post Covid-19 world. Many hospitality based businesses are changing the way they operate, permanently, because of the pandemic.
jackyreis

The Online Revolution in the Hospitality Industry | SGS - 0 views

  • How does a customer relate to a brand? How does a hotel understand and control its virtual image? In a Web 2.0 world, hotels need to be in control of their online image to protect their brand and encourage growth.
  • Currently, 88.1% of the population in North America is online, 80.2% of Europeans are online, with lesser but growing percentages in the other areas of the world.
  • Globally, 3,885,567,619 people were registered as online users in June 2017 and this trend is to continue with service providers seeking to exploit new territories.1
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  • It is estimated around 69% of online people will use social media when considering booking a trip, with 44% of customers acknowledging they would only book a hotel after reading an online review. Studies have also shown that 74% of travelers will now write some form of online assessment of their trip.2 
  • 52% of Facebook users indicated that the photographs on their friends Facebook page had a direct impact upon their decisions when booking future holidays.4
  • Research has shown that up to 98% of people believe TripAdvisor reviews are trustworthy.8
  • The site holds one of the largest collections of photographs in the online world and has a resource of well over 200 million reviews.6 Every month, these reviews are accessed by over 260 million unique users.7
  • Each year, it is estimated TripAdvisor is responsible for over $10 billion in online travel purchases in the US alone.5 It lists over 890,000 establishments, covering more than 45 countries
  • Consumers are willing to believe social media reviews because they think they are written by people like themselves.
  • There have been several instances where positive reviews have been shown to be written by members of staff.
  • The assumption is, the person reviewing is like ‘me’ and the problem is, they aren’t. The reviewer may come from a very different background, have very difference experiences of the types of hotel they are staying in. From this perspective, it is clear to see their review will be biased, either positively or negatively. In either instance, the value of the review is diminished.
  • They can no longer afford to use the same systems that worked effectively 20-30 years ago.
  • Technology has moved on and the hotel sector must adapt to utilize it.10
  • This can be through positive reviews on TripAdvisor or the sharing of unique content on social media.11 The days of ignoring negative comments are gone, the hospitality sector must be prepared to use social media to its advantage and be ready to respond to negative observations in an appropriate way.
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    This article highlights the reality that online reviews can ultimately directly affect the hospitality industry because practically 90% of the population in North America is online. Online reviews can define whether a hotel or airline is the best option for travel, and influence others whether they'd be willing to travel depending on these reviews. The idea is that the Hospitality Industry has to adapt and continue to change as new ideas begin to develop and become the new norm.
davidclark33

Restaurant Customer Service And Technology: Chili's' Tableside (POS) And Mobile Approach - 0 views

  • It's a mistake to think that a waiter's job is primarily to deliver food. This is one of the primary lessons I get across in my customer service training sessions for restaurant waitstaff: that waiting tables is a multifaceted art form that includes providing guests with feelings of recognition, comfort, and anticipation, providing a bit of theater, and, sometimes, serving as couples counselor and family mediator. Getting food to the table is really the least of what’s involved.
  • And there lies perhaps the biggest danger when you’re considering a move toward installing tableside technology in a restaurant: losing these less obvious, but emotionally crucial, parts of the waiter role. Another danger is that the implementation will be off-brand and off-putting.  There is a 4-ish star steakhouse with locations in several U.S. cities (think: "Morton’s but regional") whose black-clad, iPad-based menu opens on Page One with cheesy Comic Sans electronic discount coupons and two-for-one offers.  Maybe this doesn’t put you off your feed, but it did me, and I doubt that I’m alone. Which means that all the effort the restaurant had put into properly costuming the waiters, gussying up the dining room, sending its sommelier on vineyard junkets, teaching the waiters how crumb down the white tablecloths (and buying all those silver table crumbers) went down the drain with that one, ridiculously off-brand, choice. Folks: Just because you can do it, doesn’t mean you should do it; before you deploy any tableside technology, make sure that every single part of the deployment fits your brand, or at least fits your brand as you want it to be perceived in the future.
  • Which brings me to Chili’s Grill and Bar, the ubiquitous casual dining chain. Chili’s, which pretty much defines the mainstream of chain restaurants (and is not a place that self-service couponing – free chips with your loyalty points! – will be off-brand), is quickly becoming a definitive mainstream example as well of tabletop point of sale (POS) technology and mobile self-service restaurant technology.
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  • Solomon: Is the human element getting lost?  Allen: Absolutely not! A key differentiator of casual dining is the personalized service model. Our technology innovation is not only a win for our guests, but also a win for our team members. With technology, we’re able to remove some of the mundane tasks of the server and allow them to make our guests feel special with a memorable dining experience. Furthermore, technology is completely optional and guests can choose to opt out if they wish. These tablets do not eliminate the personal service our guests receive from servers. In fact, these tablets have served as a good tool for our team members to help eliminate some transactional pain points, such as paying the bill or ordering dessert, and have helped our team members do their job more efficiently. This allows our team members to focus on the duties that make a personal impact on the dining experience, such as getting to know the table, taking entrée orders and delivering meals, among other duties.
  • Micah Solomon:  Can you bring me up to speed on how the Chili’s digital service came to be deployed, and how it’s going so far? Wade Allen, vice president of digital innovation and customer engagement, Chili’s Grill & Bar: We started our digital guest experience journey in Sept. 2013 as the first mover in the casual dining industry to bring tabletop technology to our restaurant tables. The goal was to remove common guest pain points around paying the bill and re-ordering drinks. We’ve seen rapid adoption with 75 percent of guests using the tablets to quickly pay their bill. Furthermore, we’ve been able to gather valuable insights through real-time feedback where 25 percent of guests use the tablets to complete the Chili’s survey at the end of their dining experience. This feedback allows us to make improvements on an individual restaurant level, as well as, provide proof points for national-scale decisions around our Fresh Tex and Fresh Mex menu favorites. Once we had the tablets in place, we took a different approach and launched a fully digital loyalty program, “My Chili’s Rewards,” in May 2015. The goal was easy access/participation for all guests. We also included unique elements around gamification to keep guests engaged. In six months, we went from no loyalty program to 4.2 million members. Furthermore, approximately 18 percent of transactions in restaurant are tied to loyalty members. We’re building on this for what we call “loyalty 2.0” with our latest partnership with the Plenti rewards program, as the newest partner to join representing the casual dining industry. This will allow guests to earn points at partner locations and redeem for their Chili’s favorites.
  • Solomon: What are the backup plans for when guests want human rather than kiosk service? Allen: Our model is based on personalized service to make guests feel special when dining with us. So, the personalized aspect will always be a part of what guests experience at Chili’s. The technology innovation is completely optional and guests can choose to opt out if they wish.
  •  
    This article is about Chili's success with their EMenu technology. The article was written in 2016 and includes an interview with Chili's VP of Digital Innovation and Customer Engagement. The EMenu has been a huge success for the chain and the interview touches on everything we discussed in class.
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  • Much has changed in the business world since the birth of technology and the subsequent discovery of the world wide web (www) in 1989.
  • Much has changed in the business world since the birth of technology and the subsequent discovery of the world wide web (www) in 1989.
  • According to South African Tourism (2015), more than 180 million bed nights were sold in 2015, making the hotel industry an attractive client of e-commerce.
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  • suppliers and customers meet in a virtual space to perform transactions using Internet technology as it has the potential to add substantial value to business operations and competitiveness of a business.
  • scene of the famous lion-buffalo-crocodile battle watched more than 75 million times on YouTube)
  • e-commerce has not only
  • changed the way business is conducted, but has increased the revenue of organisations tremendously, in particular that of the travel and tourism industry.
  • The top three visited travel sites include Booking.com, Expedia.com and Hotels.com.
  • online travel booking is the specific business-to-consumer (B2C) transaction in the context of online tourism
  • right: © 2016 A
  • understand how the various online sales platforms interconnect.
  • the internet consumer of today assumes all businesses worthy of trade have a website;
  • it is not enough for hotels to rely on their web pages alone for room sales.
  • An aspect of e-commerce revolves around how social media affects a hotel’s online presence, and how it is used as a tool for gaining a notable share in the e-commerce market for hotel room sales.
  • In an increasingly competitive market place, tourism products require an effective distribution strategy for a firm to reach its target tourists and local markets
  • Although the statistic does not identify the specific modes used to make room reservations, it can be presumed that electronic sales made up a considerable percentage as sales method.
  • The Internet is an ideal platform for the tourism industry
  • 1) they are intangible, 2) their production and consumption cannot be separated, 3) they are perishable, and 4) they are seasonal
  • survey conducted in Hong Kong of 249 leisure travellers, 80% searched for hotel information using Web tools, with more than half making their bookings through hotel host websites or third-party websites
    • anonymous
       
      They wouldn't be able to gather this information on technology unless they had the proper technology to do so.
  • Social commerce should be considered broader than the act of sharing shopping experiences with others, as it has challenged and redefined traditional vendor-push business models and marketing strategies (Gonçalves Curty & Zhang, 2013:260-261).
  • E-commerce allows the tourism consumer to purchase tourism products and packages online and act as his or her own travel agent by building personalised travel packages and eliminitaing the need for traditional processes
  • From a hotel business perspective, e-Procurement is a good example of the innovative use of technology in the lodging industry
  • 2B
  • E-procurement can be defined as a business-to-business (B2B) tool that supports the buying process
  • implementing e-procurement has become an important enabler for achieving a flexible and responsive supply chain.
  • An example of e-procurement or a business-to-business transaction would be a hotel selling its rooms to OTAs on a wholesale or commission basis.
  • e-commerce in the modern tourism and hospitality industry is important because the Internet is the lowest cost hotel-booking channel, most travellers research hotel reservations on the Internet, and social media and online hotel reviews are an increasingly important decision factor.
  • there are three most common retail sales channels – brick-and-mortar, catalogue and the Web – across the elements that characterise the shopping and business ownership experience
  • Travel services are categorised into Accommodation and Airlines, as these two components constitute a large part of the hospitality industry.
  • This research study is focused on room sales, therefore the distribution channels used for this purpose will be explained, namely, Online Travel Agents (OTAs) and merchant sites.
  • Today, e-commerce focuses on profitability.
  • challenge for retailers is to attract the attention of the digital natives (consumers who have grown up in the digital world) and persuade them to spend more, as well as to attract digital immigrants (consumers who are presumed to resist new technology or at least have trouble accepting it) to this way of shopping.
  • Social media can increase communication for a website and create brand awareness.
  • a social network is a virtual community, profile site or website on the Internet that brings people together in a central location, to talk, share ideas and interests or make new friends.
  • platforms such as social network services (
  • is one of the main reasons for advancement in Web 2.0 technologies and developments in e-commerce.
  • social commerce providers started their businesses by combining group-buying with selling discount coupons offered from their partners over the Internet.
  • E-commerce mainly helps in the generation of leads, presenting information about the tourism product to the customers, and facilitating the transaction process electronically
  • consumers have become the storytellers and are the new brand ambassadors.
  • social media is driven by word-of-mouth and if done properly can improve positioning in the market
  • e-commerce is still new. Getting (2007), maintain that most online communities are free and are growing at a rapid rate.
  • An online rating site is a system of ranking places, products and services via customer reviews based on past experiences.
  • TripAdvisor is classified as a meta-search engine, which is defined by Webopedia (2015) as a search engine that queries other search engines and then combines the results.
  • the prevalence of traveller reviews had a significant impact on the online sales of hotel rooms and that hotel managers should seriously consider the impact that online reviews of their hotels on these websites have on the consumer.
  • Online channels allow the potential customer to see the location details and compare hotel prices easily, as well as read online reviews which have a wider reach and are less ephemeral than traditional word-of-mouth reviews.
  • Figure 1 further illustrates the direct booking channel guests have to hotels via the Internet.
  • Reservation System (CRS) in the 1960s to the Global Distribution System (GDS) in the 1980s and the advent of the Internet in the early 1990s, the tourism industry has always been confronted with the rise of new technological developments
  • rapid growth of online travel agencies caused traditional indirect distribution channels through tourism intermediaries to decline
  • The Internet has become an integral part of everyday life. In order for businesses to be sustainable, they need to have an e-commerce presence
  • it is a service that can be readily offered to global markets and it can become a trade platform joining suppliers and buyers from around the world
  • with technological advancements, firms are increasingly reaching out to their customers through a variety of channels such as e-commerce, m-commerce and brick-and-mortar establishments. Heinemann and Schwarzl (2010:1) contend online retail today is taking place at a higher level of evolution than in the initial years of e-commerce.
  • there are technical and non-technical aspects associated with e-commerce
  • How can hotels compete in a digital world and what will their future business models look like?
  • an intranet as a private network, operated by a large company or organisation, which uses internet technologies, but is insulated from the global Internet by a firewall (a system designed to prevent unauthorised access). An extranet, however, is an intranet that is accessible to some people from outside the company
  • studies in the tourism and hospitality arena have indicated that ICT is a tool particularly suited to this industry for a variety of reasons.
  • The Internet has become an integral part of everyday life. In order for businesses to be sustainable, they need to have an e-commerce presence
  • The hospitality industry is an ideal trade for making use of e-commerce and the social web.
  • Reputable booking sites such as Booking.com, Expedia.com and Tripadvisor are visited by over 300 million online visitors each month.
  • Internet users have become demanding in their expectations of company presence online.
  • “if I can’t find enough information on your hotel it’s probably not a good choice.”
    • anonymous
       
      BOTTOM LINE
  • E-commerce is expected to reach global sales of $1.5 trillion by 2018 (Statista, 2016), and therefore hotels in CT will need to increase their presence on the internet, not only on booking sites, but also on the social web in order to receive a sizable share of electronic sales.
  •  
    This article talks about where the internet has brought us in the business world and where it is taking us. There are other articles included to support the idea that hospitality businesses need the internet inorder to successfully reach out to and market toward customers. Along with the idea that if a business does not have an online presence,that, is an untapped stream of revenue. As well as the combined business efforts that go into delivering a flawless product to its customers via the web. There were two case studies that took place in order to understand the role e-commerce has played and will potentially play in the hospitality industry.
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