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dnune013

Las Vegas travel agents have stayed busy during the pandemic, though the job has change... - 3 views

This article brings a very good point about the importance of travel agents for travelling during these present times of pandemic related closures and travel restrictions that are everchanging. It ...

mrodr1442

How New-Age Social Media Marketing Is Changing and What You Need to Know - 0 views

How New-Age Social Media Marketing Is Changing and What You Need to Know https://www.business.com/articles/how-new-age-social-media-marketing-is-changing-and-what-you-need-to-know/ As consumers ch...

started by mrodr1442 on 30 Sep 21 no follow-up yet
xrive007

Robots Replacing Humans Leading to Big Job Losses: Report | PEOPLE.com - 1 views

  • Rapid Rise in Robots Replacing Humans at Work Leading to Big Job Losses in Next 20 Years: Report
  • whirring robotic machine has replaced baristas
  • these non-human replacements
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  • are rapidly changing the workplace
  • expected to erase or greatly change half of all jobs within the next 20 years,
  • This,
  • may lead to a worsening of social and economic tensions
  • Those who will be particularly affected by changes in the way we work
  • automated cooking pots have replaced chefs
  • robots have replaced bartenders and waiters
  • Some of the robotic changes are already in plain view worldwid
  • are low-skilled, part-timers in the gig-economy or the young
  • tremendous impact machines have had on job loss.
  • The OECD Employment Outlook does not envisage a jobless future. But it does foresee major challenges for the future of work
  • An antidote to this, suggests the OECD, is more training and governments increasing worker protections
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    This article is about how far we are getting with technology in the restaurant business. It shows some examples of places that have acquired some of these innovative technologies.
ldevaul

Wyndham Hotels & Resorts Selects AWS as Its Preferred Cloud Provider to Enhance Guest E... - 0 views

  • Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced a global collaboration with Wyndham Hotels & Resorts, Inc., a hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands — including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
  • Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced a global collaboration with Wyndham Hotels & Resorts, Inc., a hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands — including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
    • ldevaul
       
      This is HUGE!
  • putting it on track to achieve its goal of running 90% of its infrastructure in the cloud.
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  • xpanding its presence in the cloud will enable Wyndham to focus on growing its core hotel franchise business—seamlessly integrating new properties into its network—while leveraging AWS’s proven global infrastructure to help meet demand where it arises post-pandemic during the peak summer travel season. 
  • For example, Wyndham will use AWS machine learning to help optimize over 90,000 daily rate changes across its approximately 9,000 hotels to help maximize occupancy rates that vary according to factors such as location, weather, and time of year.
  • In addition, Wyndham will use AWS to develop new digital services for guests to automate check-in and leverage AWS partners to deliver customized offers during hotel stays, such as recommendations on local attractions, restaurants, and entertainment. 
  • Looking ahead, Wyndham will use AWS to remain agile and adapt to rapidly changing guest and market needs with plans to use AWS machine learning to drive demand with greater personalization and more timely and relevant guest offers.
  • “By moving the majority of our workloads to the cloud, Wyndham was able to rapidly respond to the changing business conditions brought on by COVID-19, and now we’re positioned to scale our operations as different parts of the world begin to reopen.
  • “The hotel industry has faced a series of rapid changes recently, yet by running on AWS Wyndham gains the insights and agility it needs to support its franchisees, transform its customer engagement, service, and business models, and remain an industry leader,”
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    This article announces the global collaboration between Amazon Web Services (AWS) and Wyndham Hotels & Resorts Inc. This collaboration is going to allow the Wyndham to upgrade their infrastructure tech and deliver an entirely new way to experience customer service. What I found to be very interesting, besides Wyndham being 90% cloud based, was that AWS is going to help the hotelier develop a new way for guest to automate check-in and leverage AWS partner to deliver customized offers. It will be able to recommend local attractions, restaurants, and entertainment.
ecast038

The Truth About Self-Serve Kiosks At Fast Food Restaurants - 0 views

  • self-serve technology is not only making fast food service more efficient, but also subtly changing customer behavior. Namely, it is encouraging people to spend more
  • elf-serve kiosks increase customer spending, on average, by 20%, and this figure is borne out by data presented in a 2015 Harvard Business Review article. According to the review, major chains, including Taco Bell, McDonald's, and Chilis have all reported self-serve kiosks generating larger sales than in-person ordering, usually by a margin of 20%. In one instance, McDonald's even saw sales increase by as much as 30%.
  • On the one hand, standard industry practices such as "upselling" (promoting premium goods, add-ons, and customization) are programmed right into the machines. Human cashiers may neglect to upsell, but self-serve kiosks can't help but do so (via FoodTec). Given the visual nature of self-serve kiosks, upselling can be cleverly woven into the menu itself, and more easily escape customer notice. 
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  • In a 2017 study published in the Journal of Retailing and Consumer Services, researchers demonstrated that touch screens create "experiential and effective feelings" in customers — and, moreover, a greater sense of privacy. In short, customers are happier and more self-assured when using self-serve kiosks, and are therefore more likely to spend more.
  • Using a self-service kiosk can be a joyful experience, but one that comes at a cost if you're not careful.
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    The self-serve kiosks or unattended POS systems are changing the customer behavior and getting consumers to spend more. Many major chain restaurants have incorporated them in their business such as Chilis, McDonalds and Taco Bell. Kiosks tend to upsell the customer while regular cashiers may not. Self serve is bette for business, not so much for the customers wallet.
ivonneyee

Modern Management Technologies in the Hospitality Industry - 2 views

The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...

avanzado

The disruptive mobile wallet in the hospitality industry: An extended mobile technology... - 2 views

  • A self-administered questionnaire was utilised to collect data from mobile wallet users who have used a mobile wallet while dining out in restaurants and cafes. Other than technology self-efficacy and perceived critical mass, mobile usefulness, mobile ease of use, mobile self-efficacy, and perceived enjoyment were discovered to have a positive and significant association with the behavioural intention to adopt mobile wallet in the hospitality industry.
  • M-wallet is a service that enables users to store their debit or credit card information, pay for goods and services, and request/send money from/to their contacts [5]. Just like a physical wallet, a m-wallet can store credit card numbers, electronic cash, owner identity, information of contact, billing or shipping details and other information [6]. As the popularity of m-devices continues to increase, m-wallet is expected to be a prevalent payment method in the future for various financial transactions [4].
  • The Central Bank of Malaysia has been continuing its efforts to accelerate the promotion of m-wallet adoption and use [9]. M-wallet is expected to play a pivotal role in catalysing new consumer behaviours that move users away from cash and towards electronic transactions.
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  • In particular, 93% of Malaysians still prefer to pay cash when dining out [10]. In other words, the utilisation of m-wallet is only at a maximum of 7% in this context.
  • Also, owing to the COVID-19 pandemic that demands everyone to practice a “new normal”, m-wallet is encouraged over cash in making payments to avoid infection [27,28].
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    This article goes into depth directly within the Malaysian hospitality industry, of using mobile wallet specifically in restaurants. The Malaysian country wants to to only use mobile wallet however the citizens are mostly cash users. Mobile wallet or M-wallet is used on our telephones that hold our credit/debit card information and have the ability to pay services, people and more. It can be used in stores, restaurants, online and through applications. Malaysia would like to shed light on the m-wallet for their country to shift to a cashless society. As Covid-19 is a way for the m-wallet to be more seen and used to prevent cash exchanges therefore preventing spreading germs. It then goes into the theories and hypothesis of m-wallet as a whole; the technology used. There was a total of 450 questionnaires and 413 responses for the data in whether using mobile wallet was efficient and the level of difficulty it holds. While in this day and age we all have the ability to use mobile wallet. I believe this change in Malaysia will attract tourism from Americans being able to use m-wallet. This will then limit the currency change and we will be able to use our phones for payments without having to exchange money and being able to be as contact-less as possible. Now, while I do not know what the effects of Covid-19 have been in Malaysia, if the mobile wallet is now their everyday use. I hope that their shift has started to work and is making progress.
mattiebell

How AI is changing Hospitality Industry, Hospitality News, ET HospitalityWorld - 0 views

  • In 2020 despite the adversities of coronavirus and following lockdowns, the global hospitality market reached USD 3489.77 billion and was set to reach USD 4132.5 billion in 2021 at a CAGR of 18.5 percent. India emerged as the third largest in terms of investment in travel & tourism, injecting USD 45.7 billion in 2018 alone.
  • 1. Operational Efficiency
  • 2. Customer Experience
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  • 3. Revenue Improvement
  • 4. Sustainable Growth
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    This article discusses how AI paved the way for some new hospitality innovations in India, one of the world's leading economies in hospitality services. It talked about how although the coronavirus was set to be a huge setback for the industry, India's ability to innovate helped it stay on track with profits similar to what it had seen in previous years. It went on to talk about 4 significant changes that really influenced profits and sustainability and concluded by summarizing the huge potential of AI to positively impact the industry.
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    I really enjoy reading about how the rest of the world is also adapting to AI/AR. I wonder if this will make people feel more comfortable traveling to other places around the world that they never thought they would travel. Im wondering if that AI/AR experience will change peoples minds.
ryanbonifas

Future of distribution: How changes in consumer behaviour will impact hotels - 0 views

  • While demand makes its way back to pre-pandemic levels, the way consumers spend has changed forever. It is critical for hoteliers to rethink their hotel distribution channels and products.
  • Greater digital adoption is critical for the hospitality industry 40 million new internet users came online in 2021. This brings the internet penetration in Southeast Asia (SEA) to 75%. As a reference, Europe was sitting at 82.5% in 2019.
  • Changes to operations for food and beverage outlets as a result of constant closures and re-openings, as well as seating restrictions caused by the pandemic, have forced more profound and long-term changes to the dining-out experience. The more agile operators have adapted by embracing basic take away options or by creating restaurant alike experiences at home. Some took it further by moving to a full cloud kitchen concept.
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  • According to an Accor internal survey, while most employees do not want to go back to the office five days a week, 70% do not want to work from home either.
  • He bets his hotels, mainly located in major cities, will be busy from 9am to 9pm with local demand. His hotels will compete with venues like Starbucks that has catered for that particular demand for the last ten years.
  • Marriott made a move towards that direction when it announced last November the signing of an agreement with Amadeus to modernize its reservation and commerce infrastructure.
  • With hotel stays being increasingly marketed as experiences, hotels that enable guests to purchase complementary products like spa and golf when booking a stay will gain a competitive advantage.
  • A sound distribution strategy can no longer be limited to selling rooms through a branded website, online travel agents or the GDS. It is time to get creative, look around and commit proper resources to transform and modernize practices.
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    As the world comes back from the pandemic, hotels are looking for other experiences to entice guests to stay with them, and providing it through new avenues of technology. Hotel flags are working with groups such as Amadeus for a new experience with their reservation system while exploring other avenues for a competitive advantage.
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
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    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
blope130

The Next 100 Years: Innovators and Disruptors Shaping the Future of Hospitality | Corne... - 1 views

  • Whereas innovators develop “new products, processes, or business models to create value for customers or employees, “disruptors,” according to Professor Kim, take it a step further by “significantly [changing] how the industry works.”
  • Kim noted that while disruptors often “seem threatening,” most of them actually fail—it’s more important for incumbent companies to play to their strengths than to try and expand into every avenue.
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    The article highlights major points of the next one hundred years for disruptors and innovators in the hospitality industry during a keynote webinar among female leaders at Cornell Nolan School of Business. According to one of the keynote speakers, Professor Kim, there is a difference between innovator and disruptor. Innovators create "new products, processes, or business models to create value for customers or employees," while disruptors "significantly change how the industry works". We are all aware of the major disruptor to the hotel industry which is Airbnb; however, according to the article, there are other disruptors such as CitizenM, a modular hotel company and Sonder, a short-term rental company. However, these disruptors should not be seen as competition because most start-ups actually fail. Hotels should rather make space for the disruptors and focus on enhancing on their companies' strengths. It is recommended that hotels formalize specialized teams that can create new products to build on the hotel's strengths. Personally, I believe that it is possible for smaller hotels to work in partnership with local Airbnbs. To do this, they can offer a specialized program with reputable Airbnb owners to offer their place as a recommendation with the same hotel perks if the hotel is fully booked. In this way, the hotel can take a percentage of profits rather than losing all profits to another hotel. Nonetheless, the implementation of cell phones is a driving force for innovation and disruption in the hospitality industry creating more convenience for guests. Furthermore, the COVID-19 pandemic is still driving innovation such as contactless technology, work from home arrangements, Virtual reality and Metaverse. In conclusion, the panelists commented that future disruptions are unpredictable, and companies must look at both smaller and larger companies for changes.
anonymous

Restaurant Replaces Menus and More with iPad - 0 views

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    This article shows how technology has advanced in this modern world. From a server ordering your food at a restaurant, to having an ipad that list the menu of the restaurant. It is very practical in the sense that, instead of printing all the time for the different changes that the owner's make when listing the menu, it can be done directly on the ipad with the touch of a button. The guests at "Do Restaurant at the View" place their orders through the touch screen, and then the server only comes when something is requested or to serve the food to the guests. The owner of the restaurant stated "The coolest thing about it is that there are no more wrinkled menus with ketchup on it or pizza sauce on it," says Christian Ruffin. I very much agree with this statement because I have been to restaurants where some menu's were not to clean. On the other hand, I believe that it also changes the atmosphere of the place in a good way, for example, the workers can use the ipad and its applications to change the lighting of the room and also play different songs depending on the mood of the customer's. The customer's order everything using the application, and any request that they need, a server comes to see what they need. With the touch of the ipad, customer's can also notify the valet parking to let them know their status and how far they are from finishing their meals in order for the valet people to know iwhen to bring the car to them. The payment is also done on the ipad. Now, my question is that: will they leave any tips for the server that just brought the food? since everything is being done through the ipad, I want to know how different it is from using a paper menu and the service that is delivered using the ipad instead. I think it is a good idea for restaurants to have something different, because so many people nowadays use devices and software that it only make people adapt to what they are already used to. I don't think all restaurants should do that, because not
hui wang

Hotels Make Advancements in Mobile Marketing. - Wednesday, 12th October 2011 at 4Hoteliers - 0 views

  • 72 percent of business travelers are interested in the ability to view hotels on a map using their mobile devices, an increase of 26 percent from 2009.
  • Work with location-specific sites, like Facebook and Foursquare, to allow your guests to check-in and make comments.  "Participate in the free marketing programs that many of these sites offer such as adding links to your Website and other social media accounts, uploading pictures or offering check-in deals and specials."
  • But remember, mobile devices are constantly changing, evolving and upgrading, so it's essential you stay up to date, too
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    This article is about the mobile network technology (including software and hardware) now playing a significant role in the hospitality industry. Hotels use more mobile technology for their marketing and reservation will come out obviously advantage among the competitors. For example, the Google Maps is growing very fast, and its software on the mobile has become the most popular travelling tool for the users in recent months. People use this software as they ask for dinner recommendations, view maps and turn-by-turn directions. What is more, travelers they can use other software in their mobile to watch proprietary videos highlighting hotel amenities and area attractions. As the mobile network technology is growing so fast today, the hotels should make some revolution for their marketing or booking and reservation system. First of all, the hotel should ensure they have a website for the mobile device which can be smooth and functioned well. Addition, for the marketing department, hotels can offer some discount for the travelers who use the mobile software for booking in advance. Because of the locating function in the mobile, hotels can collect those data in their data house which will be useful to customer data analyzing. What is more, the mobile technology is continuously changing, the hotels should follow the trend, and pay attention for the technology renew which will help to attract more customers.
Sophia Yam

Energy Management Systems, WiSuite USA, Evolve Guest Controls, Property Management Syst... - 0 views

  • EMSs can also hold down costs by making maintenance more efficient. “Our system is recording the run hours of the unit by the second. If we say after 200 hours runtime, that’s when we want to set our filter change, we can create reports for our maintenance staff [saying] that maybe these are the rooms that are occupied the most,
  • or the lighting control system, we would replace current light switches and receptacles and have that communicate wirelessly with the occupancy system.
  • Energy Management Systems have the ability to talk to Property Management Systems
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  • ability to interface with the PMS, so upon guest check-in and guest check-out, our system is capturing that data,” said John Gallant, president and CEO of WiSuite USA. “So when we check in at that front desk, the network sends a signal that the guest is coming up and cools the room. By the time we walk into the room, cool air is going to be blowing set to 72 degrees. If the guest wants to turn it down, he or she has the ability to do that; so while the guest has rented the room, they have full control of the thermostat. When we check out, a signal goes out to put the room in energy-savings mode.
  • otel can save significantly on energy bills
  • Hoteliers can ask us, ‘One of our VIP guests likes this set [temperature] point
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    This article talks about the benefit of having Energy management system. Wisuite USA technology can save owner money by using their energy management system. The system interface with the PMS to adjust the temperature of a guest room when a guest check in or out of a hotel. It can also let the engineer department know when to change the filter base on the data they get. The data they get from the system can also adjust the room temperature to the guest comfort level. I feel that the this energy saving system is a great system for the hotel industry. It doesn't make sense to leave the air conditioner on at 50 degree Fahrenheit when the guest check out and it save the housekeeping team time from having to adjust the temperature to the right temperature.
Eissy de la Moneda

Changing technologies in communication: benefits in the tourism industry - San Diego So... - 0 views

  • Communicating with people now relies heavily on the internet and mobile online devices.
  • The tourism industry is one industry that presents a beneficial opportunity with new technologies being more accessible, available and advanced for communication efforts.
  • increases in content being available and more easily searchable to the public will allow for tourism companies to better visually expose, inform and interact with viewers.
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  • Strategically choosing the best option as to what communication tools to use for each fitting stakeholder preference will help you achieve maximum exposure and reach.
  • Having your company and/or brand evolve with growing technology will allow for the best results and opportunities.
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    Communication technology is constantly evolving around us in everything we use. Nowadays, we no longer communicate face to face. Instead, we use our cellphones, tablets, computers, etc., to communicate with one another. This in turn affects the tourism industry immensely by providing them with a range of possibilities to successfully and effectively communicate with customers. Due to the increase in new technologies, customers now have easy access to tourism companies and what they have to offer. This benefits the industry by providing exposure and easy access to the things they offer. All in all, it's important that the industry evolve hand in hand with technology in order for the industry to embrace all the opportunities that technology has to offer. 
Danelkis Serra

Proximity marketing: When worlds collide - Direct Marketing News - 0 views

  • rise of mobile technology
  • met with some trepidation
  • Proximity marketing merges the physical and digital domains by using mobile devices to reach consumers at the greatest point of influence, providing bargains for shoppers and increased sales and consumer insights for retailers
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  • send messages to user smartphones when they come within range of a store
  • consumer provides permission, a wireless message is transmitted, at no cost
  • as simple as a discount coupon or as elaborate as an interactive gam
  • Consumer privacy is completely protected
  • customized
  • reaching consumers in that venue
  • quickly change messaging
  • receive offers
  • generate much higher returns than traditional ads
  • more affordable
  • consumers
  • precious data on consumer buying habits
  • they've shown interest
  • cut through the clutte
  • targeted
  • point of sale
  • agile ad strategy
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    Earlier his week I learned about Proximity Marketing and I am not certain if I like the idea.  According to this article written by Romanov, Proximity Marketing "combines the digital and physical worlds in a new way, offers many advantages to both consumers and retailers. It's an agile ad strategy that allows merchants to make changes on the fly to improve message effectiveness and reach sales targets on specific items. It provides amazing consumer insights." Sounds like a great concept; it uses mobile devices, which most people have, to send an alert once shoppers are within range advising that bargains are available.  The consumer then has the choice to accept (or not) the message, which could be a simple discount or even an interactive game.  The consumer's privacy is protected as it is at no cost to them.  This can potentially increase retailer sales, at a lower costs, and produces data on consumer buying habits.  Win-Win. The issue I have with this is the overall multitude of alerts received from various retails.  I am not concerned about privacy issues; it is more of an annoyance issue. 
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    I actually like this idea because I shop aimlessly. When I'm in the radius of a sale I get excited!!. It makes it easy to choose which store I will go into. It will be great if you can turn the alert on and off. On days I'm not shopping I don't want the alerts to go off. That can be distracting and annoying.
Stephanie Menendez

MediaPost Publications Proximity Marketing Is Changing Retail Rules 03/26/2012 - 1 views

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    Proximity Marketing is changing how retail stores are going to be "selling" themselves. Sending text messages and offering discounts to drag you into their stores is what they're going to start doing.
asweet28

Travel PR Agencies | Worldcom Group - 0 views

  • Today, thanks to new technologies, and growing transportation improvements at home and abroad, our smaller world has made travel and tourism available not just to the wealthy, but to virtually every segment of the market. These changes have also made consumers better informed as they use the Internet and other IT technologies to research, plan and buy travel products around the clock.
  • Our collective Worldcom services range from destination marketing and economic development, to representation of companies large and small in hospitality, lodging, transportation, cruises, ground operations and travel and tourism products of every description.
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    This article is about a group called Worldcom PR group and they assist a variety of different groups and organizations in their communication skills with the customers in their market, and their competition. This company has realized the changes happening within the hospitality industry and they are prepared to help and consulate different groups and companies.
olaya5

InterContinental Hotel Riyadh Shifts to Sky Bayan Human Resources Management System to ... - 0 views

  • InterContinental Hotel Riyadh was looking for a solution that meets their Human Resources, time keeping, and payroll advanced requirements
  • The HR Department at the hotel needed a paperless online workflow working environment with employee self-service private operations based on online vacation balances that are being updated at all times with retroactive increase calculations that would be handled automatically by a professional Human Resources Management System
  • InterContinental Hotel Riyadh was looking for a software vendor that provides continuous technical support and ongoing customer-focused development for their ever-emerging software needs and requirements.
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  • Automatic alerts in Bayan have been activated at InterContinental Hotel Riyadh to help the HR Management to be more proactive and swift in carrying out HR tasks ahead of their due time.
  • Sky Software was open to all of InterContinental Hotel Riyadh's development requirements
  • a result, more than 60 major change requests were developed, tested, and released to be included in Bayan. Those special development changes included 30 major change requests that are specific to the local and regional HR regulations and legal needs of the hospitality sector.
  • Training history is now maintained by Bayan Training Management System
  • During the project's implementation period, InterContinental Hotel Riyadh was able to successfully close the first two payroll months using Bayan with high satisfaction levels
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    This article is about the InterContinental Hotel needs for a Human Resources management system that allows them to optimize the human resources department operations. A system that allows managing reports and analysis of employees information, payrolls, resume, calculations, and other. The hotel chain InterContinental looked for software vendors that provide their needs and Sky Bayan was the software they tried and ended up working with successful results.
Amy Sena

Tablet Tech Moves Staff From Behind Desk | Products | Hospitality Magazine (HT) - 0 views

  • NORTHWIND’s Xpress Check-In app lets properties use iPads and other tablet devices for personalized mobile check-in and check-out services with seamless remote access to the Maestro Property Management Suite. NORTHWIND combined its industry experience with the latest iPad application advances to supercharge guest service and optimize revenue and productivity.
  • Personalized upsell and room-change capability with real-time availability access
  • Credit card payment capture with PCI compliant processing
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  • Xpress Check-In registers entire groups from meeting rooms and conference spaces
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    Northwind launched its Maestro iPad Xpress Check-In App at HITEC 2012. The system offers personalized mobile check in and check out with remote access. The system is able to perform all the functions of a wired terminal anywhere a wireless signal can be found. It offers personalized up sell and room changes as well as credit card payments which are PCI compliant. The app can also check in large groups who are attending a conference or a tour group.
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