Biometrics is becoming more popular.  49% surveyed stated they would like biometric payments.  In relation to smartphones, 20% have made payments, 45% browse in-store & shop online later, 45% check prices, 31% comment re shopping on social media, and 28% download coupons. Steps need to be taken to ensure implementation such as provide support to retailers and educate staff. 

ROI?  Will it make a difference to you if you are able to track your luggage on a flight?  Would you pay an additional 20% for your luggage or possible rent one? This technology is being developed where you can track your luggage on your mobile phone.   Not sure the technology will actually make a difference in consumer choices.   

I must admit, I stand along with Alasdair Chalmers MD of DP&L Travel; I am left confused and have more questions than answers. I do not understand the goal and/or reason of the NDS standard.  The article states that it is not a system, but a standard for airlines to provide more detailed information about flights and products on the GDSs.  Benefitting customers with more search options, choices and lower fares.   It raises the controversy of agents being concerned with data availability and feeling uncomfortable with a centrally controlled information....  I think I am missing a big piece because I do not exactly understand what the concern is. I'll need to think about this and reassess....   please share your comments and clarity!   

Earlier his week I learned about Proximity Marketing and I am not certain if I like the idea.  According to this article written by Romanov, Proximity Marketing "combines the digital and physical worlds in a new way, offers many advantages to both consumers and retailers. It's an agile ad strategy that allows merchants to make changes on the fly to improve message effectiveness and reach sales targets on specific items. It provides amazing consumer insights." Sounds like a great concept; it uses mobile devices, which most people have, to send an alert once shoppers are within range advising that bargains are available.  The consumer then has the choice to accept (or not) the message, which could be a simple discount or even an interactive game.  The consumer's privacy is protected as it is at no cost to them.  This can potentially increase retailer sales, at a lower costs, and produces data on consumer buying habits.  Win-Win. The issue I have with this is the overall multitude of alerts received from various retails.  I am not concerned about privacy issues; it is more of an annoyance issue. 

Cloud systems are definitely becoming more popular.  Within the hotel industry it is displaying benefits by decreasing cost, providing additional and faster services, creating flexibility, and high security. Other tourism sectors have shown interest, but have not created their success stories.  Further advancements could be achieved once the technology is used to increase personalized services.