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Ryan Jove

New York Food and Wine Festival Blue Moon Burger Bash 2012 - Winners Announced | Burger... - 0 views

  • New York Food and Wine Festival Blue Moon Burger Bash 2012 – Winners Announced
  • It happens once a year, every October as the entire city is taken over by the dozens and dozens of events that happen all over the city during the Festival
  • New York’s own Pat Lafrieda
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  • . Attendees are guaranteed a great time with great Burgers from great Chefs and restaurants using great Meats.
  • This allowed them to expand the event up to 3000, hungry and excited attendees including yours truly.
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    This past weekend, I was lucky enough to attend the New York City Food and Wine Festival Burger Bash.  This large scale event held 300 people and utilized 28 burger places to demonstrate their burger might.  The technology they used was interesting.  They first had ticket scanners that corresponded with bracelets, clearing you for admission.  They gave everyone coins to vote in a process that would declare the Burger champion.  On stage, they had many microphones, with a whole band rocking out.  They used ID scanners to check how old people are.  I think that this event utilized effectively technology, but only used somewhat dated means due to their relaxed nature.  It was highly successful, but in terms of tech, very simplistic.
claudecole

Burger King Tests Touchless Restaurant Design in Miami | Miami New Times - 0 views

  • The coronavirus pandemic has compelled restaurants to change everything from interior design to menu options in order to keep up with safety requirements and consumer demand.
  • prepares the fast-food chain for our "New Normal." With more people demanding outdoor dining and contactless transactions,
  • we have plans to pilot one of these restaurants in Miami in 2021
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  • such as online ordering and curbside pickup
  • digital menu boards
  • drive-in area where guests can park under solar-powered canopies and order via the BK app by scanning a QR code. Food will be delivered directly to the car.
  • offer curbside delivery for orders placed in advance through the app.
  • coded pick-up lockers will be available for customers who prefer to pick up pre-ordered food.
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    This article details the technological innovation that Burger King began in order to adapt to the changing food service climate during the covid 19 pandemic. The article also talks about how Burger King is utilizing unattended POS systems as well as contactless QR code systems to add to the ordering experience and make guests feel safe at their operation. The article details that at the time, these technological innovations were somewhat of an experimental trial, however now it is much more of the norm.
bbguy09

McDonald's Big Mac ATM | PYMNTS.com - 1 views

  • Between 11 a.m. and 2 p.m., the Big Mac ATM will dispense two new sizes of burger
  • In lieu of payment, hungry customers will “pay” with their Twitter handles and get a free lunch.
  • We’re still pretty far from robot chefs, and restaurants still need human staff to cook and serve the food (not to mention they’re needed to maintain the machines).
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  • inexpensive and multifaceted marketing tactic
  • 77 percent of North American customers ages 18 to 34 want or expect mobile ordering at fast-food restaurants
  • 79 percent of consumers agreed that restaurant technology improves their guest experience
  • adding ordering features onto its relatively new mobile app
  • experimenting with delivery
  • self-service kiosk ordering, digital smart menu boards, custom-order options and even table service
  • the company is banking on big tech changes
  • it allows McDonald’s to get its products out there and its tech message across without shelling out big marketing bucks that could be better spent on ramping up its other tech offerings and initiatives
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    McDonald's has consistently been "beaten to the punch" by its competitors regarding the use of technology in its restaurants, and it has shown in an overall 10.4 decrease in foot traffic from its peak. In a cross-promotional attempt to advertise its new menu offerings while connecting with a younger (i.e. Millenial) market to show off their increased technological offerings (e.g. mobile ordering, digital smart menu boards, self-service ordering kiosks, and even delivery), McDonald's set up a Big Mac vending machine in Boston's Kenmore Square that dispensed burgers in exchange for a video posted to the consumer's twitter account. This multi-facted marketing technique allowed them to deliver their tech-driven message to potentially several hundred new consumers for every burger that was dispensed. This is a highly cost-effective marketing strategy that will allow McDonald's to focus its resources on continued development of the tech solutions that the event is aimed at promoting.
esuarezrijsdijk

Burger King Unveils Its "Restaurant of Tomorrow" Building Design with New Technology Fe... - 0 views

  • Technology-enabled components of the restaurant blueprints include: Curbside Delivery. Advance orders placed through the mobile app will have dedicated parking spots for curbside delivery. Guests will be able to notify the restaurant team member upon arrival via the app as instructed on the parking signs. Pick Up Lockers. Mobile and delivery orders can also be picked up from coded food lockers facing the exterior of the restaurant. The food will come straight from the kitchen to the pick up lockers. Drive-Thru. A double or triple drive thru features digital menu boards and merchandising. The multi-lane ordering and pick-up expedites the process. Suspended Kitchen and Dining Room. A suspended kitchen and dining room above the drive-thru lanes will be configured to reduce the building footprint. Drive thru guests have their order delivered from the suspended kitchen by a conveyor belt system, and each lane has its own pick-up spot. This restaurant design option features a triple drive thru with a dedicated lane for delivery drivers. The design of this restaurant allows a 100% touchless experience.
  • “We took into consideration how consumer behaviors are changing and our guests will want to interact with our restaurants. The result is a new design concept that is attractive to guests and will allow our franchisees to maximize their return.
  • We designed the interior and exterior spaces like we had a blank sheet of paper, designing without preconceived notions of how a Burger King restaurant should look.
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  • The first new designed restaurants are scheduled to be built in 2021 in Miami, Latin America and Caribbean
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    This article describes a concept Burger King designed in-house which incorporates a number of next-generation unattended-POS and e-menu technologies. The creators envision restaurants that are focused on different modes of delivery and take-out, emphasizing no-contact interfaces. Dedicated apps would be used for ordering, curbside pick-up notification and pick-up locker codes while eMenu-like digital menu boards are employed for the drive-thru lanes.
waldjustin13

10 robots automating the restaurant industry| 2021 Trends | Fast Casual - 1 views

  • From cocktail-making to burger-flipping, many food and beverage businesses are beginning to discover the benefits of using robots to improve their productivity.
  • The automation revolution has begun.
  • make 10 loaves per hour,
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  • Aside from being pretty damn cool and bringing innovation into businesses, customer-facing robots can help reduce human contact, a significant benefit at COVID-19.
  • Recently acquired by delivery startup DoorDash, Sally is a salad-making robot, mixing up to 8 fresh ingredients from vegetables to salmon into a compostable bowl in just 90 seconds!
  • Cecilia.ai is a smart, interactive bartender that can be placed almost anywhere, serve mixed drinks in less than 30 seconds, and give customers guidance about the menu using AI and speech recognition.
  • The entire process can be automated in this modular and customizable system, starting with spreading the sauce, topping it with cheese, then adding pepperoni and three more ingredients and baking the pizza.
  • Picnic can produce hundreds of pizzas per hour with just one operator, allowing the rest of the staff to be occupied with the rest of the food
  • The startup recently raised $16.3 million and has plans to install its robot in schools, stadiums and hospitals.
  • The Mini Bakery, built and designed by Wilkinson Baking Company, is a fully automated system for baking bread. It does all the mixing, shaping, proofing and baking, allowing bread to be sold hot and fresh directly to customers just like a vending machine
  • Even though the system was built for supermarkets, we don't see any reason why it couldn't be used in restaurants or hotel kitchens.
  • This countertop device makes authentic artisan gelato, fruit sorbets, frozen yogurt and ice coffee using biodegradable capsules, which can also be used as the serving bowl. Solato is ideal for small cafes and restaurants looking to upgrade their menu with fresh ice cream without wasting precious space and money.
  • can flip burgers and make fries
  • The system includes the Miso Analytics platform, which provides deep insights and improves food quality with cooking precisely as defined.
  • Among the company's clients are CaliBurger and White Castle, where it flips over 10K burgers and fries more than 12K baskets every month.
  • The Dark Kitchen, also referred to as ghost kitchens and virtual kitchens, is a kitchen space devoted exclusively to delivery-only restaurants, a trend that has seen a meteoric rise since the global pandemic began in 2020.
  • Beastro can be customized to automatically prepare any type of dish, prepare about 45 dishes per hour, collect analytics, and fully integrate with Cuismo, the company's online restaurant, and dark kitchen management software.
  • The company partnered with craft breweries in NYC to give customers high-quality coffee at a reasonable price, automatically made by a 20-square-foot kiosk that serves the cup using three little magnets.
  • While TrueBird's primary business model is to open dozens of automatically operated coffee shops in public spaces across the country, we can see no reason why you shouldn't set up one in your hotel or airport lounge.
  • ACUR-C by Japanese company Smile Robotics is an automatic robot for serving and collecting dishes in restaurants, clinics, nursing homes, hotels, and more.
  • The robot moves autonomously between tables, picking up trays with its robotic arm and bringing them back to the kitchen.
  • They can automate the food or beverage-making process, save money and human resources, enrich menus, make fewer mistakes, reduce food waste, and work 24/7 without a raise.
  • Another innovation for the hospitality industry is Milkit, a patented milk-tap solution that saves time, energy and money
  • With its unique milk bag, the Milkit device pours precise amounts of milk, saves up to 4 seconds per coffee cup and eliminates the need for storing milk bags.
  • Most of these systems are still quite expensive and are intended for filling in the gaps throughout the workforce (a major issue created by COVID-19), either to work alongside human employees so they can focus on more complex tasks, or just to serve as additional revenue sources or a tourist attraction.
  • already being used by several Israeli restaurants and hotels, as well as Starbucks in Germany.
  • As technology advances and AI becomes more accessible, it is no wonder that robots for the food and beverage industry are becoming more commonplace.
  • We believe that we will see more and more robots and machines in restaurants and hotels, making delicious meals or mixing fantastic cocktails.
  • Innovating the food and beverage industry is essential and will be beneficial for both the business and the customers.
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    This article discusses 10 robots that are helping to revolutionize the restaurant industry. These robots are really making an impact in the food and beverage industry by stepping in and filling workforce gaps due to the COVID-19 pandemic. The article mentioned that even though these robots have the ability to replace humans, it's very unlikely that will be happening anytime soon. Furthermore, a majority of these robotic systems are still quite expensive and are intended to work alongside human employees so they can "focus on more complex tasks." If you are interested in salad making robots, pizza robots, and my personal favorite the fully automated micro-cafe that creates coffee, then this will be a great read.
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    This article discusses 10 robots that are automating the restaurant industry. There are robots that make cocktails, pizza, burgers, coffee, ice cream, etc. Business are starting to discover the benefits of using robots to improve their productivity. Since the pandemic began, these robots have become increasingly used and all industries have started to take notice. In the future, it is likely that new generation technologies like these will replace front line workers.
olindacatillon

Biohotels and printable burgers: How travel will look 100 years from now - 0 views

  • “By 2040, our own ACI World’s Smart Security Vision program combines off-airport processing, CCTV predictive and behavioral analysis, biometrics, stand-off detection, walk-through screening gateway, automated algorithms and even expert human alarm resolution for a multifaceted approach.”
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    This article describes what hospitality could look like in one year, ten years, and even a hundred years from now. From Bio hotels that think for themselves to flying taxis and lunar bases. The future cuisine may consist of printable burgers and anti-jet lag menus..
lethannelson268

Meet the burger-flipping robots that may take over fast food kitchens - Los Angeles Times - 0 views

  • The product of decades of research in robotics and machine learning, Flippy represents a synthesis of motors, sensors, chips and processing power that wasn’t possible until recently
  • Costing less to employ than a minimum-wage worker, Flippy is built to slip in right alongside humans on the fast-food line.
  • Off-the-shelf robot arms have plunged in price in recent years, from more than $100,000 in 2016, when Miso Robotics first launched, to less than $10,000 today, with cheaper models coming in the near future
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  • Miso can offer Flippys to fast-food restaurant owners for an estimated $2,000 per month on a subscription basis, breaking down to about $3 per hour
  • A human doing the same job costs $4,000 to $10,000 or more a month, depending on a restaurant’s hours and the local minimum wage. And robots never call in sick
  • So far, early versions of Flippy have put in time on the line at Dodger Stadium and at locations of CaliBurger
  • Jordan believes Flippy is poised to become a regular part of fast-food kitchens across the country in the next year, especially in markets with higher labor and real estate costs like California
  • Miso has raised more than $13 million in investment and is currently trying to raise an additional $30 million to fund its push into fast-food kitchens from small investors on the equity crowdfunding platform SeedInvest
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    This article discusses how Miso Robotics, an innovative technological company, invented and developed robotic arms that flip burgers and make fries. This robot, Flippy, is one that is the first of its kind in the restaurant industry, and was invented to work alongside humans. However, with its reduced costs and its efficiency, it may replace humans in the kitchen in the near future, especially with the turnover rate so high in the restaurant industry. With the invention of Flippy and testing it out at LA Dodger Stadium as well as CaliBurger, a fast food company owned by Miso Robotics, Miso Robotics are utilizing the ahead of the curve approach since Flippy is the first of its kind.
xrive007

Undercooked fast food burgers are toast with robot AI - 1 views

  • a new software-based offering for fast food restaurants that aren't ready to go full robot just yet.
  • artificial intelligence (AI) powered cooking platform meant to keep human fry cooks from torching burgers—or worse, undercooking them
  • every year, an estimated 1-in-6 Americans
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  • get sick, 128,000 are hospitalized, and 3,000 die of foodborne diseases.
  • The idea is to simplify kitchen and inventory tasks while doing away with outdated methods of cooking, which include monitoring cook times via wall clocks or relying on employee experience to know when items are done cooking.
  • CookRight is an advanced AI platform that incorporates machine learning, sensors, and computer vision to allow cooks to track a food item on a grill and monitor cooking time automatically in order to deliver precision-level cooking.
  • utilizes AI to optimize ingredient handling and cooking.
  • In addition to consistency and precision in cooking applications, the platform also leverages powerful analytics to improve food quality, drive efficiency, and save money by closely monitoring for supply chain issues. Robots may be coming for jobs in fast food, but for the time being, human augmentation seems to be the easier sell.
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    In this news you will see how robotics and AIs have been developed to help out even in the one place that some thought may not be possible, kitchen. However it is something that not everybody agrees with having in an establishment.
ivonneyee

Yum Brands Is Adding Disruptive Technologies Across Its Global Restaurant System. Here'... - 0 views

  • Those moves set the ball set in motion to integrate technology-centric solutions across its four brands across the world with an objective of elevating both the customer and team member experiences.
  • “What Covid has done is change our mindset. We don’t have to have everything perfect to launch something. For example, in Pizza Hut, U.S., we launched contactless curbside and carryout in two weeks. In the previous environment, it would have taken months, committees, testing protocols. Now we don’t have the luxury of time. We don’t have to wait until we have sharpened the blade to perfection. Our strategy is the same, but our pace is faster,” Felder said during a recent interview.
  • “Digital Innovation Lab,” led by Park, a partnership with the Plug and Play platfo
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  • rm for startups and plans for a physical innovation lab to open later this year
  • The digital lab is unique in that it translates restaurant operations–be it at KFC, Pizza Hut, Taco Bell or Habit Burger–into a cloud “facility.”
  • Park’s team takes all digital inputs from Yum’s restaurants, like closed-circuit television footage of cars in the drive-thru, point-of-sale data or drive-thru audio, and puts it into the cloud
  • Plug and Play, which claims to be the world’s largest global innovation platform for startups and corporations
  • Automation can free up employees’ time spent on manual back-of-house tasks so they can focus more on customer-facing tasks, ideally providing more speed and accuracy in the process.
  • Some of these ideas–like voice, artificial intelligence, computer vision, IoT–have popped up in the restaurant industry here and there. None, however, have proliferated at the global scale Yum Brands offers. This is where the true disruption could happen. Yum has over 50,000 restaurants in more than 150 countries and territories, and employs 1.5 employees and franchise associates. Few food and beverage companies have this kind of global footprint.
  • Restaurant companies are no longer dabbling in technology efficiencies, they’re relying on them for their very survival. In fact, because of the pandemic, digital sales are now expected to make up more than half of limited-service business by 2025–a 70% increase over pre-COVID estimates. 
  • “The big lesson for us is we’ve got to be where the customer is. We have several restaurants at the moment trying to take consumer ease to the next level,” Felder said. “I don’t think we’ve ever seen a more fertile time of innovation in the history of the restaurant industry. We’re about to hit a wave of transformative innovations.”
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    Yum Brands, which runs restaurants KFC, Pizza Hut, Taco Bell and Habit Burger, is integrating technology-centric solutions across its four brands around the world, which could result in an acceleration of disruptive technologies on a large scale. This Digital Innovation Lab then adds information from thousands of Yum Brand restaurants into a cloud facility. The information includes closed-circuit tv from a restaurant's drive-thru and point-of-sale or drive-thru audio. Hundreds of startups then get access to the data to compare their technologies in the lab. They're able to use that information to create more automated services like artificial intelligence, computer vision and the Internet of Things. Yum's idea is by improving automation back of house, employees can focus more time on customer-facing tasks, resulting in more speed and accuracy.
Allen Lok

New Retail Credit Card Standards Affect Quick Service Restaurants | QSR magazine - 0 views

  • By October 2015, all restaurants and other merchants will be subjected to new Europay, Mastercard, and Visa (EMV) standards, which reflect a shift from magnetic-stripe credit cards to chip-and-pin cards.
  • , the chip-based cards require insertion of the card into a terminal throughout the entire transaction.
  • chip-based cards are less susceptible to fraud.
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  • It’s a rather slow conversion over to EMV. But it’s definitely coming.” View the discussion thread. Subscribe Subscribe to QSR Renew Update Address eLetters Advertising Contact &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Articles Food &amp; BeverageMenu Innovations Marc Halperin: Resident F&amp;B Expert Food Safety Health Ingredients &amp; Dayparts ExpansionQSR 50 Franchising Growth Fast Casual George Green: Fast-Casual Expert Emerging Concepts TechnologyOrdering Social Media Promotions Sustainability Denise Lee Yohn: QSR’s Marketing Guru OperationsExecutive Insights Competition In the Store Consumer Trends Charitable Giving Outside Insights Women in Foodservice Human Resources Alan Philips: Trends to Watch Research QSR 50 OneSource Drive-Thru Study Growth 40 Smart Chain Franchise Opportunities Find a Supplier Find a Job Restaurant Management Events NRA Show <a h
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    A new set of standards is coming up for credit card transactions. EMV or Europay, Mastercard, Visa, standards include a chip-and-pin device on the card that requires the card to be inserted into the card processing terminal. While this does not prevent all fraud, it's important that this standard is mandatory by 2015 and business operators should be preparing for changes.
Yookyung Kim

Digital Signage Gives Burger Joint a Boost | Case Studies | | Hospitality Magazine (HT) - 0 views

  • Affordable and customizable communication
  • “We are able to share with our customers more products that we have every day because those are the most important products for us,” co-owner Zach Steffens says.
  • Quick solution for quick serve restaurant
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  • “We can show more items. With the daily specials, instead of changing out those plastic letters, we can just upload it and it runs. If we want to change it midday, it’s really easy to do, which is important because we want the majority of our employees’ focus to be on customer service.”
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    The owners of a Culver's franchise decided to install a digital signage to provide more menu information quickly because the menu board couldn't communicate enough with customers for a short time to select menu in the fast food restaurant. The challenge was how the small business owners and franchisee would handle their budget for the investment and added cost.  The problem was solved by selecting EzSign TV from LG Electronics which displays branded messaging and shows broadcast television or input content at the same time. Furthermore, the software offers a choice of more than 50 templates that can be customized with images and text. Therefore, the business can highlight the items with pictures and deliver their daily specials more efficiently.  Installation is easy, and daily specials menus can be replaced by simply clicking. The digital signage looks cleaner than old fashioned menu board, and saves more time to change menus. By implementing a system that requires limited attention from staff, Culver's can focus on customer service and deliver value. That was a good decision adopting a new technology fits in the quick service restaurants.  
Michaela Gave

Digital Gifting Is Trending in the Hospitality Industry - 0 views

  • Mercator further projects the 2013 holiday volume of digital gifting will exceed $1 billion
  • Some related consumer m-commerce facts include: 59 percent are interested in using mobile as a form of payment 50 percent of U.S. consumers shop with mobile devices 61 percent are interested in checking balances 59 percent are interested in organizing and tracking gift cards and loyalty via mobile 76 percent want an alternative to carrying everything in their wallets 12 percent of mobile U.S. subscribers who receive a text message (SMS) advertisement&nbsp; tend to respond quickly; practitioners claim that offers sent via SMS convert 10 times to 20 times higher than either email or direct mail deals.
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    Summary: The variety of gifting options has grown from a simple plastic gift card to virtual cards delivered by email, text, debit/credit cards and more. The prediction for 2013 will exceed a billion dollars of digital gifting for the holiday season and continue to grow. Digital gift cards have made giving easy due to the convenience of redemption. Paper coupons have proven to be successful to draw in consumer activity, but the digital revolution in virtual gifting is expected to explode as people are so connected to their mobile devices. Even with the convenience and growing popularity of digital gifting comes barriers and security issues. Such issues include personal banking security and privacy. Some small to midsize businesses may not be able to participate in digital gifting due to cost barriers or lack of technology. Due to electronic process, paper receipts will be obsolete. Computers aren't perfect so how does one resolve dollar discrepancies. One benefit of virtual giving is the bar codes/QR codes. Companies are able to collect and retain additional information of givers and receivers by scanning the bar code/QR Code. Often people are reluctant to provide contact information, but in this case they aren't being asked, they have no choice. This is a benefit to the companies because they can make other promotional offers to engage and possibly retain both parties, thereby increasing sales. There are a variety of methods of virtual gifting and redemption. One example is Giftly. Giftly adds the value of the gift to the recipient's credit or debit card which can be used anywhere. This is super convenient for many people and they are able to choose whatever they wish rather than receive a gift chosen for them. This is certainly the digital age version of sending a check via mail to a loved one. Other corporate examples that have impacted the transition from plastic gift cards to virtual gifting are Burger King, Dunkin Donuts, Applebee's and Starbu
andreagordon99

6 BENEFITS OF PROXIMITY MARKETING AND HOW TO EXECUTE A CAMPAIGN - 0 views

  • Even back in 2014, Dunkin Donuts delivered discount coupons to people near Starbucks. Needless to say, this gave them substantially higher coupon redemption rates. Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely.
  • otargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conver
  • Remember that proximity marketing isn’t just limited to mobile devices. Wearables can also receive beacon notifications. So, if you are seeking new ways to gain a competitive edge, it’s time you suggested proximity marketing.
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  • Regardless of the technology you use, your push notifications are the most important part of your campaign.
  • Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing.
  • Because personalization is the key success factor for any digital marketing campaign. Moreover, personalization is the foundation for providing an awesome mobile experience for app users.
  • Proximity marketing simply refers to communicating with customers at the right place, at the right time, with a personalised mobile message. It bridges the gap between offline and online marketing. Beacons, geofencing and push notifications play a vital role.
  • Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely. Their proximity promotion was designed to retain customers that may be tempted to a competitor and promote a new feature in their app.
  • When it comes to planning a proximity campaign, there are a number of things to take into consideration. Firstly, there’s identifying the target audience. Secondly, the content strategy requires attention. Thirdly, you need to think about the metrics you’ll track to measure the success of the campaigns.
  • 6 BENEFITS OF PROXIMITY MARKETING Geotargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conversions Proximity marketing = a personalized experience
    • andreagordon99
       
      Proximity marketing and its importance
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    Proximity Marketing yields tremendous benefits to both the consumer and companies. There are six benefits that companies take advantage of inclusive of geotargeting being able to measure the roi on advertising as opposed to traditional advertising methods.
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    This article provides an in-depth explanation of the benefits of proximity marketing in marketing. The author points out the technology is one of the fastest ways that a business can use to gain a competitive edge in mobile marketing. The author then provides various benefits of proximity marketing, including geotargeting, increased app engagement, and the provision of personalized customer experience.
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    This article outlines the six benefits of proximity marketing and the factors you need to consider when planning a proximity marketing campaign. Proximity marketing enables easy geolocation, increases app engagement, and helps increase app retention. Proximity marketing can bring a personalized experience to customers, can help companies gain a competitive advantage, and quickly bring conversions. There are many factors to consider when planning an approaching marketing campaign. First need to identify the target customers, and then develop a targeted marketing strategy. Finally, don't forget to consider the metrics you track to measure the success of your campaigns.
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    Proximity Marketing is promoting to your target audience at the right place and at the most appropriate time, typically including personal touches as well. It does improve on geo-targeting and increased customer engagement. For instance, geo-targeting zooms in on an area's circumference and then sends push notification to the person's device for items of interest. Customers are more engaged and will become more loyal to the brand with personalized touches. Additionally, timely and relevant notifications are important to remain competitive in an overpopulated market. So, comprehensive proximity marketing solution is ideal for all businesses.
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    This article not only describes the 6 benefits of proximity marketing but also how to execute it. It explains what is proximity marketing, its benefits in detail, and how it's the future and is here to stay.
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    Proximity marketing is more beneficial than I originally thought. Geotargeting is the biggest advantage when using this marketing method and I think that a company can definitely take over a certain area by using this method.
jspie001

Post-Covid Restaurant Staff Shortages Could Accelerate Automation And Robots - 0 views

  • “We can’t get people in quick enough. We can’t get them properly trained. They’re, in some cases, not as good as their predecessors because their predecessors have more experience,”&nbsp;Institute of Culinary Education’s Dean of Restaurant and Hospitality Management at Rick Camac said. “We’re bringing in some people who are pure entry level and we’re trying to teach them the business of hospitality and without enough time to do adequate training.”
  • “If there is a burger joint in New York that has a great following and wants to expand, we can upload that recipe in Naperville, and customers will get the exact same burger,” Nala Robotics President and Co-founder Ajay Sunkara told Restaurant Hospitality. On the West Cost there’s a robot restaurant focused on Chinese food that will be opening.
  • “We see Carry as a kind of harvesting sidekick for workers. It’s an autonomous harvesting companion,” Reddy said. “What it can do in the real world is transport up to 500 lbs. of crops in all terrain and all weather. It can increase production efficiency by up to 30 percent, which means it pays for itself in only 80 days.”
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    This article highlight how robotics can be used to have consistency in staff across multiple markets while also addressing the shortage of qualified applicants in todays competitive market. As time goes forward efficiency and reliability of robotic workers and AI will become ever more prevalent and emerging products like the ones in this article are very good examples of the direction and trends of staffing in the future.
esuarezrijsdijk

How restaurants are using Facebook Messenger to boost traffic - 0 views

  • The Culver City, Calif.-based social media marketing company leverages Facebook Messenger as a modern direct marketing tool.
  • Misfit doesn’t cast a wide net. It targets Facebook users who are most likely to become repeat customers for a restaurant.
  • In the case of 5 Napkin Burger, an upscale full-service restaurant in New York City, Misfit ran a Facebook ad promoting a 2-for-1 burger special. Misfit aimed its advertising at people within proximity to one of the brand’s four Manhattan restaurants.
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  • The 5 Napkin Messenger campaign, which occurred in early 2019, resulted in 77 in-store redemptions. Five Napkin also gained 2,500 new Messenger and email subscribers from the campaign.
  • Once diners and restaurants are connected through Messenger, Linkletter said restaurants can continue to market to customers acquired through the initial promotion.
  • Once a diner clicks on the first promotional link, the restaurant never has to “spend a dollar on them again,” he said.
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    This article describes Misfit Media's interesting variation on the proximity marketing concept by leveraging Facebook Messenger to target likely customers. The firm has obtained impressive and cost-effective results for clients with techniques that combine advertising, promo redemptions and the collection of customer e-mails, all through a widely-used external app. Repeat business has also seen dramatic benefits.
mandalysha

The Restaurant of the Future: 12 tech predicitons - 1 views

  • The Restaurant of the Future: 12 tech predictions
  • New developments in machine learning and artificial intelligence, twinned with more efficient and effective data capture, look likely to have a significant impact on the restaurant world in the coming years
  • Companies such as tech giant Acrelec, for example, are harnessing artificial intelligence and machine learning to provide menu recommendations based on other factors. In Acrelec’s case, its technology learns what menu items are typically purchased together to give customer more intelligent recommendations
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  • Developers are also already working on digital menus that change depending on the user. So, for example, a customer who has shared data about their allergies or diet choices, such as being vegan or vegetarian, will only see menu items that meet this criteria
  • Restaurant groups including SSP, Big Table, Boparan Restaurant Group and Din Tai Fung are among those trialling robotic waiters designed to support staff members with tasks such as delivering food and clearing tables
  • As recruitment challenges continue to bite, more restaurant groups are likely to look to automation for help
  • Could machine learning stop restaurant operators avoid opening the wrong venue in the wrong place? That’s the pitch from US company Borne, which uses artificial intelligence (AI) to analyse a wide range of data points to help predict the viability of a concept in a particular location
  • The company says that through ‘superior analysis and pattern identification’ its The Borne Report service can reduce restaurant failures by eliminating what most would agree is the root cause of closures - the wrong site in the wrong place
  • intuitive technology that automatically adjusts aspects such as lighting, volume and music tempo in a restaurant based on a number of important factors, such as that offered by tech company Startle
  • Tech start-up Karakuri has developed an ‘automated frying solution’ that can integrate with existing systems to drop fries and other items when required. As well as labour savings, the company says food waste is reduced thanks to portion control technology that ensures fry baskets are filled with the right amount of product to match demand
  • The company even considers the likely mood impact of music using a model of neuro-typical responses to individual tracks
  • Startle also provides digital signage and can set rules that change what’s on the screens depending on the weather or footfall, such as ice cream promotions during heat waves, or hot drinks during cold spells.
  • Chris Sanderson, founder of shiftworking marketplace limber, believes that apps such as his will give rise to the ‘portfolio career’.
  • employers embracing tech to pull from a larger pool of staff and lower the barrier to entry for new joiners
  • The pitch of apps such as limber is that they can help hospitality businesses connect with a growing generation of talent who are looking to work more flexibly and help them hire
  • As the global hospitality industry looks to combat crippling staff shortages, robotic fry cooks are now being deployed back-of-house
  • The US is leading the way, with burger brands including Jack in the Box and White Castle experimenting with burger flipping robots and Panda Express having rolled out a robotic wok
  • According to Startle, increasing the bass of music has been proven to make listeners feel more confident and increase levels of dopamine
  • Acrelec’s QTimer 2.0 which, during busy periods, can automatically switch to a simplified menu and recommend items that are quicker to prepare and guide customers to make a decision more quickly to avoid a back-up of traffic
  • Biometrics looks set to further shake up how payments are made, with fingerprints more likely to become the norm than facial recognition, which is generally considered less reliable
  • Yet many brands, particularly those with a global reach, are already seeing the metaverse as the next big thing in both marketing and customer experience, including in the hospitality sector
  • For the restaurant of the future, sustainability will be more than just a buzzword related to the procurement of ingredients. Instead, it will refer to much-wider remit of considerations to help operators reduce the pressure on their bottom line
  • Energy control devices that can communicate with different kitchen units and regulate their power supply are likely to be key in helping restaurants reduce their energy costs. “Such technology will be able to cut down on peak demands,” explains Threlfall. “These devices could help restaurants reduce their total electrical costs by between 5% and 25% and decrease peak power consumption by 20% to 40%
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    In this article, BigHospitality describes 12 tech predictions that will take place in the restaurant sector. With advances in AI, robotics, and payment technology, the impact will effect the restaurant space to shift towards adopting these technologies for everyday use. Such technologies are: harnessing AI to provide menu recommendations depending on user, robotic waiters and kitchen equipment, intuitive dining rooms, and using biometrics for payments.
Dongyun Oh

Red Robin CIO Drives Change Through IT Management - 0 views

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    Statistically speaking, CIOs don't become CEOs. But it's not because they don't want it. Research shows that nearly half of CIOs aspire to become chief executive, but only four percent actually get there. Much more frequently, CEOs for the world's top companies - about half in fact - come up through C-level financial or operating roles (Vanson Bourne, 2012). Chris Laping, CIO of Red Robin Gourmet Burgers (www.redrobin.com), strongly believes this is because technology executives are too often focused on engineering and IT solutions to embrace their most valuable leadership quality: the ability to manage change. Technology leaders, he believes, possess powerful project management skills that can and should be leveraged across the business for even the most non-IT initiatives, with the particular role of being agents for change. Laping's official role at Red Robin is indicative of that practice: he's the company's senior vice president of business transformation and CIO. In that role, he oversees the company's technology, learning and development, enterprise project management and operations services teams. In this exclusive interview with Hospitality Technology, Laping shares how the technology team has taken on a business transformation role at Red Robin, and describes his overall vision for IT leaders. But it's not something CIOs are handed; they have to drive it, says Laping. Driving this change, perhaps, will also help more CIOs chase down their chief-executive dreams. HT: Let's start with some definitions: "business transformation" and "change agents" are pretty heady buzzwords that get tossed around executive boardrooms. What does business transformation really mean? LAPING: If you look at a classic Wikipedia definition of business transformation, it talks about people, process and technology. So when you push change through people, you usually do that through training. If you want to change business performan
Omar Shalaby

O.C.-based iPad restaurant touted as pioneer - 0 views

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    Stacked could have easily failed for being "ahead of its time" when it launched its cutting edge iPad ordering system last year in Southern California. From start to finish, the iPad's touch-screen technology allows customers to control their dining experience -- from delivery of the first drink to type of burger toppings to timing of the check.
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    Based on this article "Stacked" seems to have had great success with implementing the Ipad/eMenu type ordering in their establishment. I found this article to be very useful with the Q&A, addressing some of the major concerns with trying to adopt a similar system. One of the questions involved an older couple "shoing" the server away when offering ordering assistance. I had originally thought of that as a challenge, but when reading the answers, I discovered that it's not as big of an issue. It almost seems like a new challenge for customers to beat when faced with it the first few times. I have actually encouraged a friend of mine that lives in California to visit the restaurant and give me their feedback, I'm excited to hear the results when they come!
YUNTING CHEN

Contactless payments: Fast food fans get an appetite for quicker way to pay - 0 views

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    Summary of the article Contactless payment is a new technology being used in the UK. Compare to the previous quarter, in the last month of 2011, cardholders using this system to pay for food has been increased. The contactless system allow customers to make a payment over 15 Europe dollar by scanning their credit card over the machine, it can reduce waiting time, especially in some popular branches. Although this machine has been available in the UK for 2 years, Visa card still limits its acceptance level to prevent those who may become a every-day habit. However, according to Mark Austin, he believes, especially in London, the Olympics could bring more people in using contactless payment as long as they get a chance to use it once, they will know how the convenience is. Based on the Visa card research, experts believe that contactless payment technology will become wildly used in the coming year than cash. For example, more and more retailers such as Subway, Burger King offer this system currently and Starbucks will offer the service soon.
danikafox

BlueBird transforms the UK Point-Of-Sale industry by distributing Revel Syste... - 0 views

  • BlueBird has revolutionised the UK hospitality and retail industries with their innovative Point-Of-Sale system.
  • have established a large base of hospitality customers including multi-establishment and fast-paced businesses such as Honest Burgers, Pizza Pilgrims and Taylor St. Baristas, as well as inspiring independent businesses such as The Clove Club, All Press and Shoreditch Grind.
  • “BlueBird wanted to bring the most advanced point-of-sale technology available to the UK” says Christophe Delacroix. “We found this technology in Silicon Valley, set up the UK operation and we now help our clients to take advantage of the cloud environment and increase their profits through mobile technologies”.
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  • Revel Systems™ has developed a heavy-duty and fully functional POS solution that is mobile, cloud-based, scalable and secure.
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    According to the article, Bluebird Global has introduced one of the most advanced iPad-based POSs, known as the Revel System, to its base of multi-establishment and fast-paced businesses. Running this many business called for an advanced upgrade from its former POSs. Studies show that software unreliability and lack of accurate data are obstacles to market growth for operators. Introducing the Revel System provided a feature-rich package including inventory management, intelligent reporting, and payroll management. This POS is the only native iPad based app with True Offline and full PCI compliance, also allowing for access and storage to it's cloud system.
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