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This article is showing how social media can positively impact guests experiences. This article was extremely useful for me. As a marketing consultant for a restaurant my main job is to interact with potential customers via Facebook, Instagram, Twitter and Yelp. One thing the article mentions is how social media is constant. This is extremely true when you have the ability to access communication with your costumers or clients. For example, in my case, if a customer posts a picture of a featured dish on the menu, I can easily and quickly reply with a positive comment, which could increase the potential for a loyal customer. The article starts off by how one can also monitor negative reviews on social media. I think this issue is so important to ensure good rapport between employees and guests. If a guest(s) posts a bad review on Yelp or Facebook, it is imperative to repair that by publicly apologizing and offering another free service or stay etc.

I found this article online which talks about PMS in France - and according to the author, and as the title hints, PMS change and evolve over time, but not as fast as the market - especially not other technological advancements. This article concentrates on France, but in my opinion many points can also be transferred to other countries/markets - such as the fact that more PMS are becoming cloud based. According to this article, 40% in France are already cloud based. At the end of the article, it also gives an interesting 10-point fact sheet about PMS in France.

This article is extremely important. I feel like everyone should read it because it goes hand in hand with what we have learned this week in class. The topic of cyber security is something that people need to shift paradigms. This article brings us great points about the digital era we live in. since everything we do in business now a days has to do with technology, it is important to have security and trust in this. With the increase reliance on this technology comes a higher risk. The article brings up that awareness levels of cyber security and data privacy issues are growing at a steady pace. It is extremely important that in the hospitality industry, Businesses think about trust, confidence and brand health and reputation. This highlights the fact that it doesn't matter if security systems are costly, in the long run if something goes wrong that will end up being the most costly. The article mentions that there will be a regulation established by the EU called General Data Protection Regulation (GDPR). The purpose of the GDPR is to put people back in control of their personal information and to improve how entities look after personal information while it is in their custody. In conclusion, this gives companies a competitive advantage.

What an informative article! In my own opinion, the following article gave a great insight to investing in technology within the hospitality industry. The 5 helpful tips they provided within the article are the following; get to know your guest first, balance technology with the human touch, invest in mobile based technologies, try before you commit, and future-proof your technology investments. Each of these suggestions truly would make a huge impact within the hotel industry if followed and practiced. In my own opinion, the most vital thing to be sure of when introducing new technologies into your business is to make sure you have the right balance of human connection and technologies. Like stated in the article, technology is not meant to be an aid or replacement for face-to-face staff and guest interaction. New technologies are giving the industry the ability to provide fresh ways to deliver high quality experiences to keep pace with rising customer expectations.

The article highlights 5 things a hotel leader should consider before they decide to invest in IT. The goal is to ensure the investment truly helps grow the firm's bottom line, is inclusive with the human resources operating within the establishment, and is in align with current long-term trends and not just fad investments. The article helps connect the dots on what makes IT investment risky or an essential path to success.

The article addresses a big issue that we are currently facing worldwide, what to do with all the electronic waste? This Time article focuses on 20 different ways that can revert this situation and help to reuse some of the precious metals and parts for future electronic devices. Algae biofuel, thin-film solar power, smart meters, new electric cars, and rooftop wind power are just some of the examples the article shares on how green technologies are already being used to help us make the life on our planet to last longer. Extensive research has been done on many different areas and now it's just a matter of countries and companies to enforce such technologies, in order for us to preserve our natural resources.

Module 2: Hardware/Software (Berkley Alessandrini) The following article compares the current top/trendy management software programs within the hospitality industry - specifically within lodging operations. Obviously manually updating your hotel's information is no longer an effective way to do things. The following article breaks down certain software programs like; My Cloud PMS, Oracle, roomMaster, etc, and gives information on each that differentiates them. I can relate to the article because I have experience working with a few different types of software programs and I know first-hand how important it is to have a software that is convenient, organized, and user friendly. Depending on the program, they have the ability to be customised based on needs of the hotel and can even add certain features if necessary. After analysing the article, I believe that it is vital to compare the different programs available to find a PMS that fits best for your specific hotel. In some cases, maybe your property will not benefit from the "top" management software system; therefore you must compare and find one that will work best with your needs, requirements, budget, etc. It is important for the Lodging Industry to take full advantage of the technology that is provided to them and as technology is constantly evolving - you must (as a business) evolve with the changes and update your current technology to lead and stay ahead of the trends. Having a software that provides your hotel with the best features, availability, etc. is a must!

The article goes over the different ways that an Indian company is creating an e commerce platform to transform the way business is done. It goes over the benefits, challenges and impacts that are faced when trying to launch the platform, which is becoming more widely used. With technology providing a bigger platform for the industry, the e marketplace aims to help improve the way suppliers do business, by making it easier to manage sales. The article pointed out that companies who have started to implement the e-commerce have seen 51% increase in revenue, which is remarkable. With all that being mentioned the article does briefly mention how the use of this business aims to provide ways to bring suppliers and buyers to improve the way business is conducted. How the supply chain is handled seems to be the biggest priority of the platform. With e ecommerce being such a major market, the ability to capture the online market is important. I think that the article does not touches upon several points that need be focused on, such as website design and security. Having an operational website that is easy to read and directs the consumer to what they are exactly looking for is one an aspects that affects the way a company does business. I these cases, the quality is as important as the quantity of information that is being given. I went ahead and took a tour of the site and seems easy to use, which is important. The site is generating revenue sales, but with more sales creating more information being stored. Having the ability to adapt to higher volumes of personal information creates a security issue, that would need to be addressed if not handled correctly.

This article emphasizes the positive and negative aspects of the hospitality industry adopting to sustainable practices. It recognizes that this industry is in the business of making money, while appoints the importance of doing so conscientiously, respecting the environment. It shows the steps that the organizations should take on its journey to action. I believe that sustainability should be a business imperative and not a lifestyle choice, as the sustained interest among consumers in tourism products and services are continuously increasing. That should be beneficial for the organization, positively affecting the operating revenue.

The article discusses the many ways the IT world is finding new ways to be sustainable in the hospitality industry. Changing the way a hotel runs by introducing e-mails to guest and other companies to reduce the paper flow or allowing guest to do mobile check-ins can reduce a lot of paper waste. Also, having guest use their phones as key cards for their rooms can aid in avoiding wasting and needing to create key cards. By hotels having an energy saving system, they reduce electrical waste by having computers on low power consumption mode. One main thing the article mentioned that I personally see a lot of hotels doing is digital advertising. Instead of relying on paper advertisement, hotels rely heavily on ads on social medias, facebook, google, and third party vendors.

This article discusses the IT green movement that has been in action since the rise of technology and ways on how IT can go green. Some opportunities in the green IT movement include the following: - Using IT responsibly and effectively to reduce water, energy, and paper consumption. This gives IT teams to take advantage of a few technical enhancements within their hotels to provide key cards available on smart phones, email to reduce paper, and digital signage. - Deploying effective technology practices such as Energy Star compliance to shut down computers automatically after periods of inactivity and server virtualization. This would mean for everything to be on one common server, and companies can save money on computer hardware and power consumption. - Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts. This could be implementing by introducing a safe recycling system for used hardware. - Digital marketing practices. This could be like using digital media to save money or using social media to encourage guests about the green practices that the hotel is implementing. - Marketing strategies to report and promote green practices. This could be having the business properly use marketing strategies to target these environmentally conscious market and find ways to promote green practices to this market segment. These are all very effective ways for IT teams to go green within their hospitality businesses. These green IT projects will need approval from top management and investment in time and resources.

This article discusses the use of data mining and analytic techniques to create a competitive edge for companies in the hotel industry. Hotel companies are a customer centered business which accumulate large amounts of data on customers from various databases. Implementing a data mining system will improve profits, loyalty and retention and enhance guest experiences by helping the marketing and management teams create focused policies. The article discusses seven guidelines that create appropriate use of data mining technology. These guidelines include synching your IT infrastructure with the right data experts. Also, creating accurate segmentation and predictive models of the customers information or profile. As well as gathering the correct data for use in the system's models. Also utilizing the proper methods to collect and sort relevant data. Another important guideline is to have a speedy turnaround of the data. Also, continuous improvement is important find better ways to implement the processes. The final guideline mentioned is to find the proper IT employees to manage the data. The article proceeds to discuss five categories to utilize the information. These are classification, clustering, deviation detection, association and forecasting. The article predicts that over the next ten years there will be more attention paid to data mining to improve the guest experience and focus marketing initiatives. Data mining will be a critical tool to understand and utilize customers behaviors and patterns.

This article focuses on the technology innovation regarding electricity in hotels. The article states that the total energy consumption costs for hotels will continue to rise. Luckily, there is an energy saving technology that is worth investing in. Cogeneration, which the article states is known as "combined heat and power (CHP), helps minimize the heat and power from a single fuel source". It takes natural gas and converts it to electricity. This helps the hotel use heat for areas of their operation. This technology supplies 95% of the electricity needed for a standard hotel. Besides helping the hotel's electricity, heat, and power system be more efficient, the CHP helps with financial costs. According to the article, investing in a CHP will bring a payback in about 3 years and this time expected to decrease. This means hotels will receive a return on their investment in a shorter period of time. In my opinion, this is great technology to invest in. It not only helps with financial savings but it is also better for the environment. The business will benefit from it because it helps with operations. Also, consumers will be more likely to want to stay in a hotel with an energy efficient system. It goes hand in hand with the Go Green initiative that has proved to be successful and consumer driven. In all, investing in technology is a risky business. For this specific energy saving technology, I believe it is worth investing in. The cogeneration would be ideal for "hotels with 100 or more rooms, high electric rates, hot water heating system, and high use needs".

The role of GDSs in the travel industry has a major impact on revenue, competition, and reservations. In this article, Sabre, one of the largest known GDSs was sued by US Airways for failing to provide a fair contract to the airline. The lawyers from US Airways claimed that Sabre threatened to "cut off the airlines from a network of thousands of travel agents worldwide who depend on inventory that the tech giant provides via desktop software". The jury concluded that Sabre indeed violated antitrust law. Sabre, apparently, charged US Airways increased fees though their cost per transaction decreased because of the advances in technology. According to the article, Sabre argued that the fees were justified relative to the cost that an airline would incur to distribute its fares by other methods. This helped the agents have access to a plethora of information regarding price comparison. In my opinion, this is just a messy situation. However, it goes to show how important and how much of an impact that GDSs have on airline companies. They determine what consumers or agents readily see on the site. They determine how much of a presence a company has. The GDSs provide company information to a worldwide network that markets to consumers. Having a GDS system hold back or increase fees has proved to be detrimental. Ethical issues have come into play. The fact cannot be ignored that the technology being used by Sabre is helping lower cost for transactions. This decrease in cost should have resulted in a decrease in fees for the airlines. Nevertheless, the key to this article is that GDSs have the power (though Sabre did illegally) to determine which avenue a company goes through in regards to apparent competition and markets. The advancement of GDSs is resulting in lower cost transactions and giving agents and consumers "more bang for their buck". So it is important that the relationship between GDSs and airline companies remain ethical in all ways, especially dealing with

This article examines the disadvantages of a human resource management system. Employees give all of their personal information from their social security to martial status. One obvious disadvantage to having all of this information is a security breach which could create legal problems if employees choose to take on legal action. Another negative to HRIS that is discussed in the article is the finances involved with using this system. Another cost would be training the staff to learn how to use the HRIS system. Throughout the entire article I thought this negative stood out the most. With so much information in the system, it could be difficult for any owner/manager/ or employee to analyze. It could be hard to generate reports and/or identify patterns, according to the article.

(1 of 2) PKF O'Connor and Davies published an article at the beginning of the pandemic laying out how important hospitality accounting is and what accounting teams need to be cognizant of during a time that is very uncertain. The article states, "The COVID-19 pandemic has resulted in substantial volatility in the global economy. The coronavirus outbreak has had ‒ and will continue to have ‒ an adverse effect on the results of operations of those companies operating in the hospitality and tourism industry." The article warns that as more information emerges about the disease, the industry will continue to be impacted in everyday decisions and operations. The article also states, "a company's management should be considering the possible effects on future results of operations, cash flows, and financial condition," along with many other important operating items. A business owner needs to be concerned with the "going concern" and making sure that they can keep their financials stable enough to continue business. Businesses also need to worry about the effect of the closure on their long-lived assets and being able to continually comply with loan and mortgage covenants. While many businesses are relying on the ability to work from home, the hospitality industry needs to make sure they are taking a look at internal controls over financial reporting as well. Finally, businesses need to be thinking about the future and subsequent event disclosures.

(2 of 2) We are in very uncertain times right now with the Covid-19 crisis. PKF is making sure businesses are looking at the bigger picture and considering their businesses as a whole, while also taking into consideration what a business may need to do to preserve operation for the future. Unfortunately, the hospitality industry has been devastated because of the effects that the virus has had on the economy and many businesses have had to close their doors. Other businesses have gotten very creative in the way they are functioning, and if businesses can continue to adapt and introduce new ideas, they may be able to settle their accounts and make it through this terrible time.

Module 3: This article focuses on the importance of GDS systems during the challenges of COVID-19. With an emphasis on travel agents using the GDS, hotels will be able to continue to thrive and survive. According to the article, " travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months." This article provides insights for hotels to best optimize using a GDS for travel agents to find them. The article states, "Rate parity is important to 89% of travel agents worldwide - if they see a better rate elsewhere, they'll actively book away from your property." I believe using a GDS will be the only way in the future to continue to travel and save money. Tripadvisor is my go to when it comes to finding out about a resort and which website has the best rate for the same room.

A rather new article set up as a guide to help anyone in the hospitality industry regardless if they are in lodging, hotels, restaurants, etc. this article describes different property management systems that facilitate everyday service. Throughout this article the different systems express their main usage and recommendations on how to remain more organized are addressed. Mainly, this article shows how to properly " operate a variety on online tasks," while remaining organized and doing it the most convenient way possible.

This article is about different PMS, and what they can offer for your company. It includes features that would be good for a property that is large all the way to one that is small. It mentions different PMS that can send automated but personal messages to your guest. This article highlights the importance of picking the right PMS for your company because it all depends on the culture and guest that you have.

(1 of 3) This Hotel Technology News article discusses the various technology advancements in Hotel Event Planning and what their effects were predicted to be for 2020. As the article states, "With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees' needs in finer detail, and bringing guests together in unique venue spaces for a variety of occasions." The event industry continues to grow as people continue to desire more unique, memorable experiences. Event planners struggle with advancing their experiences, but with the help of technology they are able to continue to grow each year. This process starts with the booking experience and Venue Management Technology has gained popularity in creating seamless booking experiences. "Whether marketing to a transient guest, event attendees, or a corporate group, hoteliers and event planners are in the business of meeting and exceeding expectations." With venue management technology, event planners are able to make memorable experiences starting with the booking of the venue all the way until days after the event. Venue management platforms provide everything to the event planners at their fingertips.

(2 of 3) The article continues on to discuss that while large events are extremely lucrative, venues must make sure to consider smaller events as well. "Ensure your venue space is equipped for events and meetings of various scale, and work closely with planners to ensure an attentive, personalized experience while bringing their event or meeting to life." Meetings are going to continue to grow so venues must continue to adjust and be equipped for anything a consumer might desire. This may include non-traditional events or venue spaces as well. While classic hotel convention spaces may not be as popular anymore, hotels are challenged to utilize and market their space differently to attract new consumers. With the event industry, as with any segment in hospitality, the ultimate purpose is to leave lasting impressions on guests. In recent years, the use of technology has been great in assisting this idea. Venues who have mastered creating a memorable experience have often done so by "using new-age features and platforms to create a frictionless event, engage attendees on a deeper level, and create meaningful, memorable experiences." Venue management tools are also used in making these experiences for guests. The article left readers with three takeaways. The first being that venues need to utilize technology to make them more effective in areas such as RFP response and the way that they offer their services. The second takeaway is that businesses need to evaluate their current technology partners and make sure to choose a partner that will allow them to best create memorable events. The final key takeaway is that venues must increase conversions and improve venue listings with things such as real-time availability and strategic pricing.

(3 of 3) This article was very interesting in its description of the technology used in the event industry and predictions for the future of events. It is quite apparent that this article was written at the beginning of 2020, though. I do believe the event industry was headed in this direction, but, as with the rest of the hospitality industry, I believe events will see a massive decrease over the next few years and then pick back up in the future. Due to the risks associated with Covid-19, consumers are not finding in-person meetings or events necessary. Many organizations have resorted to digital meetings and cancelled any events, causing a huge loss for the industry. I believe that as the rest of the industry recovers, events will slowly follow and eventually make their way back to their pre-pandemic predictions.

This article discusses some of the technological disruptors in the hospitality industry and provides a couple examples specific to hotels. Some of these examples include pop-up hotels, facial recognition, and robots. The article provides a couple reasons why each of these innovative technologies could be beneficial or negative for hotels. Overall, the article provides some good insight into the future of technology in hotels.

This article covered various disruptors in the hotel industry from the check in process down to automation & self service for guests. Implementing facial recognition to speed up check ins for guest, using voice assistants to substitute daily hotel operations, & using robots for automation are all things that can become more prevalant amongst the hotel industry as it may seem more cost efficient.

Every year, technological advances are made in each industry, including the hospitality industry. These advances are often seen as threats according to this article, however, they might also pose as great opportunities for the industry and its stakeholders. The article highlights some of the major disruptors in the hospitality industry. Trends such as facial recognition and robots were among those mentioned. I found that both of these trends have negative and positive aspects to them. Facial recognition would reduce the time spent checking in significantly, however guests would still be concerned with the storage of their personal data. Additionally in regards to robots, they aid in operational efficiency in check in and check out services also but they could possibly omit the human touch factor of certain roles that guests appreciate.

This article is about the top emerging technology trends within the hospitality industry. It was actually pretty interesting to read about certain trends that I had never heard of before, such as augmented reality. My main takeaway from this article is that hotels are focusing more and more on incorporating bigger and better technology as we delve deeper into the technological era.

This article went into depth about the recent technological innovations being seen within the hospitality industry and how these pieces of disruptive innovation are changing the way hotels operate forever. One of the main catalysts for an increase in the speed of change has been the COVID 19 pandemic. A move to touchless and more hygenic aspects of operations was essential to get businesses back up and running while investments in these innovations lead the way for more and more advancement. These changes are forcing the whole industry to evolve as the pressure to keep up with changes to food and beverage, guest services, and amenities are all being shaken by technological advancement.

This article talks about the different types of technology created based on the trends in the world of the hospitality industry. Hotels are not trying to continue to be a competitive with technology that appears to clientele. Not only it will entertain guests, but also assist with improving operations and accuracy.

This article discusses the 4 advantages of using facial recognition technology in the hospitality industry. These are security and access improvement, customer service improvement, payment authorization, and collecting data. This article also talks about the disadvantage which is the privacy concern from the customers. As technology advances, and consumers are more accustomed to using facial recognition technology in their daily lives such as Apple Face ID login and payments, and facial recognition social media apps, I believe that it is a matter of time until facial recognition technology becomes a norm in the hotel industry.

This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.

Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.