Hotel Marketing: Using Social Media to Improve Guest Experience - 0 views
-
For example, if a property receives negative feedback, it can be beneficial to respond directly to the customer, apologize for the experience and emphasize improvements that will be made or have possibly already been made
-
hile it may not seem important, the act of liking a Facebook page can make a huge difference in promoting a favorable image of your property brand, especially if you offer reasonable promotions as reward for liking your business.
-
The key to social media marketing is to actively engage
-
This article is showing how social media can positively impact guests experiences. This article was extremely useful for me. As a marketing consultant for a restaurant my main job is to interact with potential customers via Facebook, Instagram, Twitter and Yelp. One thing the article mentions is how social media is constant. This is extremely true when you have the ability to access communication with your costumers or clients. For example, in my case, if a customer posts a picture of a featured dish on the menu, I can easily and quickly reply with a positive comment, which could increase the potential for a loyal customer. The article starts off by how one can also monitor negative reviews on social media. I think this issue is so important to ensure good rapport between employees and guests. If a guest(s) posts a bad review on Yelp or Facebook, it is imperative to repair that by publicly apologizing and offering another free service or stay etc.