2013: The year of three-screen hospitality - 0 views
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Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the mobile channel: from $753 million in 2011 to $1.4 million in 2012, according to PhoCusWright research.
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And yet, a careful analysis of all the industry stats and projections reveals a very interesting picture that not all hoteliers fully understand: The majority of the mobile bookings, roomnights and revenue are generated by tablet devices, not by smartphones.
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Three distinct device categories constitute the three screens to which hoteliers should pay special attention in 2013: desktop, mobile and tablet.
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Three screen hospitality: Desktop, Mobile phones and tablet. All three channels must be integrated in the hotel's multi-channel marketing strategy.
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This article was about the three-screen in hospitality: desktop, mobile phones and tablets. As technology progresses hotel marketers have to keep up with all the new technology to keep their future guest happy and satisfied. Nowadays, future guests can book through their desktop or mobile phone or tablet. Therefore, hotels have to improve their websites so guest can access the website through the different three devices. There are different content needs- Each device has to meet different needs and different user intent- Each device is used for different situations, like mobile phones vs Tables to book a hotel (entering your credit card information). Lastly, Mobile vs. Tablet connectivity- tablet needs a Wi-Fi connection and mobile devices use telecommunication carriers.