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Five Ways Brands Can Adapt For The Era Of E-Commerce - 0 views

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    This article is very interesting because it talks about how establishments like Sports Authority and Toys 'R' Us are out of business due to e-commerce sites like amazon, ebay, Jet.com and others. It explains how businesses can adapt to an era of e-commerce. The first thing a business can do is to consolidate inventory, in other words have all the inventory in one single pool instead of different channels like brands have done before. The second thing is to establish a two-day shipping network, here the article explains how consumers expect immediate gratification with online orders. We see grocery stores doing this but with faster shipping within hours. The third thing one can do is leverage from an existing e-commerce channels for visibility. A business can sell its products on networks that are already established such as amazon, Jet.com and ebay. The fourth thing a business can do is use brick-and-mortar channels to increase exposure, meaning using physical stores such as Sports Authority and Toys 'R' Us to help increase exposure. It explains that drop shipping to these companies will help sales, 0% of all retail purchases still happen in physical stores. The final thing a business can do is use its resources. It is important to have an e-commerce expert on your payroll to grow the business online which will help in sales and stay on top of the this era. The article finishes by explaining that adaptability is the future of retail, which I believe adaptability is the future for any business. It is important to adapt and keep making things easier and more convenient for consumers.
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How Cloud Computing Helped Hotels and HotelTechReport.com Cope with Volatility | AWS fo... - 0 views

  • During the pandemic, the travel industry adopted technology at unprecedented speed and scope to meet new regulations and volatile market conditions.
  • At the heart of every hotel process or SOP there is software that relies on cloud computing.
  • received responses from 657 hoteliers that crystalized the major trends we’ve observed in the market:
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  • cost savings is now actually less important to hoteliers than the ability to adapt to rapidly changing business conditions.
  • Historically, hoteliers respond that improving operational efficiency is the most important value proposition for adopting software, but when asked about their goal for hotel technology in 2021, hoteliers said they were adopting new technology solutions to assist in the transformation of business processes and operating models.
  • 96% told us that technology will be more important to their businesses in five years. 91% said that they expect to be using more software tools to run their businesses in 2025 than they did in 2020.
  • Hotels needed to decrease staffing levels while delivering increased, safety-focused levels of customer service.
  • Guests demanded fully contactless experiences for the first time in history.
  • detailed housekeeping protocols.
  • infrastructure and assets went unused
  • ocused on using technology to transform business processes after the events of 2020
  • Cloud computing technology like AWS has lowered the cost of delivery so that hotel operators of any size can access software that was previously only available to major global chains.
  • The cloud allows companies to avoid costly installations. It requires minimal upfront investment and frees up companies to focus on improving their core services instead of server configurations. The cloud also offers companies a pay-as-you-go model so that they can scale up and down their infrastructure in a flexible and cost-effective way.
  • Increasing server capacity without cloud servers would have required us to rush-order new servers. F
  • $5,000.
  • one additional server
  • able to double our server capacity for minimal cost.
  • It adapts to meet evolving business needs.
  • Sometimes they face growing pains and need to rapidly scale infrastructure to meet new demand.
  • hospitality ecosystem can use the cloud’s fundamental scale-up-on-demand model to enable creativity, innovation, and speed.
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    After the pandemic hit in 2020, hotels have had to adapt to a volatile market quickly or risk major losses. This quick adaptation would not have been possible without cloud computing. Based on a Jan. 2021 survey, the vast majority of hoteliers now claim that the most important use of software is to have the ability to adapt to rapidly changing business conditions- a shift from the historical answer of efficiency and cost savings. What is clear is that without cloud computing, hotels would not be able to meet guests' evolving needs while navigating an ever- changing travel market.
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Starbucks to Install Wireless Charging Stations in Stores Across the U.S. | Inhabitat -... - 0 views

  • company has announced that it will roll out wireless charging stations in stores across the U.S.
  • will partner with Powermat, an offshoot of Duracell and subsidiary of Proctor & Gamble, to install the technology
  • will require purchase of a fairly inexpensive adapter ring
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    Starbucks has just announced plans to begin rolling out the installation of wireless charging stations in their stores, starting this year and beginning in California. The wireless charging stations will be called Powermats, and because not all mobile devices are equipped with wireless charging, patrons who want to utilize the station may be required to purchase an adapter ring. It is not stated how much these adapter rings will cost, but It is possible that this project is intended to create revenue from sales of these adapter rings.
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Hotel Denit introduces first virtual concierge in Barcelona - 0 views

  • exclusive, groundbreaking project in the hotel sector: Petit Denit, the new virtual concierge
  • hotel reception to create a small tourist guide tailored to each guest.
  • Each receipt printed generates its own URL, giving the guest online access to the information forever.
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  • The design of each receipt/guide is practical, original and can be adapted to mobile devices and tablets
  • Petit Denit virtual concierge service as many times as they want
  • has more than 200 references
  • adapting it to the hotel sector for the first time in our country.
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    This article spotlights this new virtual concierge system that is used in the hotel sector. The Petit Denit virtual concierge service is located in the hotel reception and was initially an application used for the home and now was adapted to the hotel sector for the first time in Barcelona. The Petit Denit "allows the hotel reception to create a small tourist guide tailored to each guest." This a fast system that allows the hotel to print instantly a customized guide for each guest on all the tourist attractions in the city. I think this saves time and money for the hotel because you have a small machine doing the work of an individual. When the staff is busy, this allows the Petit Denit to do all the work and satisfy guests staying at the hotel. In addition, it's practical because the design can be adapted to mobile devices and tablets since we live in a world that is very technologically advanced and everyone is always on their smart devices. Finally, it's important that the hotel sector stays on top of every technological advance because there is a lot of competition.
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The Pros and Cons of Cloud Computing for Hotels - 0 views

  • starters, automatic scaling can make people extremely lazy. If you’re not paying attention to your usage, you just might get a huge surprise on your next bill. One thing that’s a rising concern is that hackers can run up their victims’ hosting bills. One method that’s being used by hackers is a simple low-level DDoS (Distributed Denial of Service), which won’t take your site down but will keep your server very busy. Since you pay for usage with cloud hosting, your costs can spin wildly out of control. So if you’re using cloud hosting, make sure to pay daily attention to your usage.
  • Your data might not be cloud-worthy. By all means, don't put an application that provides competitive advantage or contains customer-sensitive information in the public cloud. Your application could be too big to scale. The bigger you are, the bigger your IT resource pool. And the bigger your IT resource pool, the less likely it is you'll see any enormous financial advantage in outsourcing to the cloud.
  • Every cloud computing service provider you come across will promise to deliver your demanded services. However, the reality is they provide different levels of quality and services when it comes to actually installing them. Thus, finding a reliable service provider is a tiring and time-consuming job.
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  • The Pros and Cons of Cloud Computing for Hotels
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    This article lists pros and cons of Cloud Computing for Hotels. What is surprising is that Cloud Computing can be costly as opposed to the common belief that Cloud Computing is a great cost saver. According to this article, if your IT resource pool is too big, it is less likely that you'll see any enormous financial advantage in outsourcing to the cloud. In addition, there is a method being used by hackers to increase your Cloud usage significantly and make you end up paying a lot for it. The method is called DDoS(Distributed Denial of Service). Even a low-level of this can keep your server busy and give you an enormous bill. Sure, these problems can be prevented and benefits of Cloud Computing can outweigh them. However, this technology is quite new, you need to think strategically before you pounce on  it.
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    This article introduced the result of a survey for the adaptation of cloud computing global wise. 68% of the global organizations want to adapt this new tech but 51% have concerns that their old system may not be enough for the adaptation.  Then the article describes the pros and cons with cloud computing and solutions for hoteliers.  The pros are : no need to buy many expensive hardware, lower maintenance expense and software installing and updating fee, Cons: security, which is the biggest concern, redundancy, and other things. 
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Thomson ReutersVoice: How Technology Is Disrupting Accounting -- And Why The Industry M... - 1 views

  • It’s hard to believe the impact that technology has had on all of us, including the accounting profession.
  • Over the years, accounting firms got on board with websites, which allowed them to market differently and far more effectively. Personal client portals were introduced by Thomson Reuters in 2001, effectively eliminating geographic constraints for firms. With portals, they could serve clients 24x7, regardless of location, and communicate and collaborate far better than they could previously. The Web, mobile and social media have had an enormous impact on how firms can operate today. Social marketing has proven to be very effective in many firms. Audits have changed radically. Now they can be done online, with content also accessed online. We can research anywhere, anytime as well.
  • The next 20 years will see even more dramatic change for the profession. Artificial Intelligence (AI), cognitive computing/machine learning, natural language processing and blockchain are the hot topics today – of course, converging with big data.
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  • True business analytics will come into play – given the amount of data we’ll be able to collect and the machine assistance we’ll have – to put real meaning around the data and guidance for our business clients.
  • The concept of the continuous, real-time audit will come into play, and we’ll be assisted in our judgments – although the human element won’t entirely disappear. Fraud detection will be easier and far faster. Blockchain will move the auditor’s role away from having to check transaction data, and it will be used to test audit assertions as well.
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    This article describes how technology will affect accounting system, and the reason to adapt new technology. The world has been dramatically changed over 20years. Paper was dominant back in 1990' but now most jobs are done by computer and Internet, and furthermore, the monthly fee for the Internet has been going down a lot. Everyone in the world enjoys the advantages of the Internet, and job efficiency increases. Especially, this article said technology will impact accounting profession a lot in the future. When we consider the current technology development in accounting area, the Web, mobile and social media have had a huge impact on company's operation. This article introduces that artificial intelligence(AI), cognitive computing/machine learning, natural language processing and blockchain will be adapted highly in next 20 years. For example, tax systems will guide us through the calculations and highlighting review section, and provide advice. A Huge amount of data will be collected and generate real meaning about the data and guide the business. Furthermore, continuous and real-time audit will be available. Fraud detection also will be faster and easier. As can be seen here, the profession will evolve very rapidly in next 20 years, which means it will be completely different from what we see today. This disruption challenges us to catch up with the fast pace of change but the potential of new technology provides opportunity, so adjustment for new pace is needed.
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Council Post: Nine Ways Tech Companies Can Stay Ahead Of The Curve - 2 views

  • Technology is changing at an exponential rate, with new software and systems emerging constantly
  • The fast pace of technological advancements requires businesses in the field to spare no effort in staying up to date with the changes or, indeed, being at the forefront of change, if they want to stand out and be successful.
  • ways in which tech businesses can be prepared for change and stay ahead of the curve.
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  • Embrace The Discomfort
  • Be receptive and adaptive to change, however uncomfortable that may be.
  • Tech execs need to disrupt the current thinking within an enterprise, they need to be agile in decision-making, take risks and keep up with the innovation ecosystem.
  • Respond Rapidly To Change
  • Technology executives need to be able to respond rapidly to this change, not let it overwhelm them
  • Be Disruptive And Agile
  • It is important to understand the strengths and weaknesses of your team.
  • Focus On Innovation
  • Innovation isn't about managing at scale. It's about focusing on the one key product that will win an industry
  • Not Be Afraid To Ask 'Dumb' Questions
  • Be Innovative And Proactive Instead Of Reactive
  • With the rate technology advanced in the past, executives needed to be flexible and adaptable
  • Technology leaders need to innovate, to be proactive rather than reactive. The ones who will be successful are the ones who will find new, creative ways to use technology to make their teams better
  • Understand Scale
  • Technol
  • From the internet of things to artificial intelligence, the tech space is ever-evolving and is doing so at breakneck speed
  • his is how critical items, especially in cyber defense strategies, get missed or simply incorrectly configured. Leadership is knowing when your team needs help
  • he best thing I can say will bring success to any technology exec is to get a coach.
  • Their coach helps them be accountable, bounce ideas around and will be there for them when they need advice and support.
  • Are their technologies and teams going to scale to the challenges they are facing today and tomorrow
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    This article looks at the ways that companies can use to remain ahead of the curve in technology. Such ways include being receptive and adaptive to change, understanding the strengths and weaknesses of their teams, responding to change quickly, as well as being disruptive and agile. The article also encourages businesses to pay attention to innovation, and to be proactive and innovative, instead of reactive.
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    This is a great read. When a company is willing to see where they can improve (just like anyone in life), it gives them a better edge at being successful. If they turn a blind eye to growth and change, they do not realize how detrimental this can and will be to their company.
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    I thought this article was very informative and useful for companies who are innovative and like to think ahead. It is important to be adaptive and flexible when change arises. It is also important to be quick when responding.
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    This article was very interesting and informative. It is eye-opening to the business owner because it mentions ways in which companies can be steps ahead from the competition. This is important for a company because as things change and evolve, a company needs to be able to adapt to the circumstances to be able to survive and not be replaced by another company.
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    the article explains how companies can stay ahead of the curve in technology and outdo their competitors
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Disruption Drives the Hospitality Industry to Innovation - 0 views

  • disruption has sparked massive innovation across every component of the industry from offerings to marketing tactics.
  • From robot concierges to new marketing strategies, hotel owners are changing the norm to address social distancing measures and lingering travel concerns.
  • branded apps are a one-stop portal for everything from reservations to room service.
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  • robot ambassador, ”Rosé,” who can bring guests pillows, towels and groceries.
  • Some hotels are incorporating fitness equipment into each room in place of a gym, sending personalized breakfast deliveries as an alternative to the traditional continental breakfast and others are completely redesigning rooms to have kitchenettes.
    • akopp008
       
      Example of how hotels have innovated and changed because of the situation.
  • forcing change and innovative new thinking to adapt and entice guests back as travel resumes. And based on the past few months, the industry is rising to the challenge.
    • akopp008
       
      the industry managed to adapt, it had to make it quickly but it was of benefit for everyone.
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    Innovative ways on how the hospitality industry had to quickly adapt to technological changes because of the pandemic. They had to perform differently their operations from night to day in a matter of 24 hrs. The changes they have made have impacted their day to day operations until know and have changed the way consumers see hotels. From having housekeeping staff clean rooms to implementing robots to sanitize rooms and deliver amenities, to doing entirely online checkins without front desk staff. The hotels have adapted to disruption a lot the last two years and has helped the industry realized how operations can work in a different way.
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    Reflecting on the term "disruption", there are likely fewer recent events that come to mind than the COVID 19 pandemic. It ceased life as we know it and forced industries across the globe to adapt, create, and innovate like we haven't seen before. This article discusses how the once taboo term "automation" has had to become the hospitality industries close ally as we progress into post-COVID life. The hospitality industry traditionally being "human-centric" has had to accept innovation in every way due to proximity being a cause for caution in recent times. However, the innovation born of necessity has amounted in fundamental changes in the industry that have disrupted hospitality and tourism as we know it. As disruption holds a negative connotation, in this instance it represents significant and lasting change in the industry that now ironically serves the consumer better than it may ever have. Travel demands are high, and the industry is indeed rising to the challenge.
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How Hotels Are Becoming Smarter to Adapt to Changing Times - 1 views

  • As one of the largest and oldest industries globally, hospitality has been adapting to a changing world for thousands of years.
  • the social distancing measures imposed by the Covid-19 outbreak have resulted in greater demands for cleanliness and contactless transactions. In contrast, concern over sustainability has made green initiatives a wise financial decision and a marketing necessity.
  • a 2019 PWC survey found that 70 percent of hospitality executives report being actively involved in IoT projects at their properties, compared to just 48 percent of executives from other industries.
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  • an IoT platform could save guest settings so that each time they book a stay at a particular property or brand, they will find the room tailored precisely to their preferences.
  • hotels are beginning to experiment with occupancy sensors in rooms, too (among other things) inform staff of the best times to clean a room to avoid guest disruption.
  • Hotels such as the YOTEL Boston, Aloft Cupertino, Renaissance Las Vegas, and Hard Rock Hotel Biloxi have begun experimenting with robot helpers to clean or provide contactless guest service.
  • For some hotels in Asia, robots proved to be the safest way to deliver food or vacuum the rooms of guests who were completing mandatory 2-week quarantine periods upon arriving in the country.
  • Starwood Hotels & Resorts has begun automatically adjusting indoor lighting in their public areas based on the amount of natural light entering the space.
  • the Wynn Las Vegas scans the temperatures of all people entering the hotel and pulls aside for additional screening of anyone whose temperature registers greater than 100 degrees.
  • In the future, facial recognition technologies could be used to allow staff to identify guests by name.
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    While Covid-19 has caused some major challenges to the hospitality industry, the industry is particulairy known for changing and adapting to an ever evolving world around it. Covid created a big push for hotels and large properties to begin to assess their technology stratagies moving forward and the industry is expected to continue to see a large push for new advances in technology that not only will help to create more sustainable properties but an overall better and more enjoyable guest experience. While this does potentially create an overall more enjoyable guest experience, the upfront capital expenditures for properties could cause potential impacts to the bottom line as well as disrupt the guest experience during renovation times.
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Customizable Fast-Casual Chain Vita Mojo Is All About the Software | The Spoon - 3 views

  • £5-£7 ($6.50-$9.50 USD) for a basic lunch — the norm for most fast-casual spots in London. According to Gloerfelt, diners usually get their meal three to five minutes after placing their order.
    • smones
       
      The amount in savings they have in labor must enable them to still keep their prices on average with most fact casual spots in London while also being able to offer more customizable options and higher quality ingredients.
  • That timing might be normal at the average lunch buffet — unless you’re really indecisive — but is pretty speedy for a bespoke, high-quality meal.
  • Customers choose their desired base or protein, sides, toppings, and sauces, which are combined into a final plate that’s priced accordingly. So instead of being locked into a prescribed combo, diners can choose their own adventure. Each of Vita Mojo’s dish options also has a fully transparent breakdown of calories, macro levels, and allergens, so you know exactly what nutritional elements are going into your lunch. As of now there are 9 billion possible combinations.
    • smones
       
      The ability to customize your own meal accompanied with nutritional information seems very appealing from a consumer's point of view. Our generation has become more interested in expressing themselves uniquely and creatively, while also being more health conscious.
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  • Vita Mojo allows diners to create a fully customized meal via an in-store iPad at any of their three London locations, or using the restaurant’s app.
  • The SaaS product lets food establishments track PoS data at a granular level. Since all meals created with the Vita Mojo system are modular, businesses can get a better sense of exactly which foods — not just which meals — are most popular. They can also predict future sales, reduce food waste, and see what ingredients are trending (cough, kale) in order to better inform recipe creation.
    • smones
       
      Being a restaurant manager myself, I can see how this technology would be extremely beneficial in menu planning and managing cost of goods, as well as continuously being able to adapt and stay on top of new dining trends. So much of what makes restaurants successful is the ability to evolve and adapt with consumer needs and expectations.
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    This article is about the fast casual restaurant chain Vita Mojo and how they have incorporated software that has enabled them to provide a fully customizable meal service to their guests. With over 9 billion possible meal combinations, Vita Mojo uses iPads at their three locations to help customers create a fully customizable meal. The average lunch costs between $6.50 and $9.50 which is on average with most fast casual restaurants in London. Customer's are also able to create their meals based on the nutritional information of each ingredient and offering, and the average meal takes about 3 to 5 minutes to create. This software also enables Vita Mojo to track POS data and aids them with predicting future sales, reducing food waste, and staying on top of trends. Being a restaurant manager myself, I found this incorporation of softwares into the restaurant industry very fascinating. I can see how the POS tracking software would be extremely beneficial in menu planning and managing cost of goods, as well as continuously being able to adapt and stay on top of new dining trends. So much of what makes restaurants successful is the ability to evolve and adapt with consumer needs and expectations. Also, the ability to customize your own meal accompanied with nutritional information seems very appealing from a consumer's point of view. Our generation has become more interested in expressing themselves uniquely and creatively, while also being more health conscious, and Vita Mojo has found away to appeal to both senses. The incorporation of iPad ordering and the minimizing of labor costs has also enabled Vita Mojo to price itself competitively, while offering higher quality ingredients, while also providing their goods in a timely fashion.
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HNN - Revenue and cost strategies for boutiques, independents - 0 views

  • Without the power of a brand sales team and the tools that they provide, your independent hotel’s sales efforts need to ensure that they are utilizing the right channels to effectively capture transient demand.
  • While global distribution system business is mostly pay-to-play, it provides exceptional return on investment in the right markets.
  • Direct bookings are the most cost-effective business for boutique hotels, so it is always the goal to drive business to our own booking channels. Identifying what percent of business you need from group sales, GDS and online travel agencies is paramount to a successful revenue strategy.
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  • Identify your hotel’s ideal rooms-to-space ratio to optimize profits on any piece of group business and to ensure your revenue manager and sales team are on the same page.
  • If your hotel has an in-house food-and-beverage department, then capitalizing on these events is even more critical to achieving financial success and should be incorporated into your revenue strategies
  • A destination is a high contributing factor in the decision-making process, so your sales team should highlight all of the attractive aspects of the local area.
  • Your social media platforms create a stage for your hotel’s voice to be heard, so their importance is far greater than they would be for a branded hotel. Develop creative packages and collateral that capture the guest experience to set yourself apart from a franchised hotel.
  • Your website should be constantly updated with local happenings, events and hangouts to keep up with search engine optimization (SEO) changes that stress local focused searches
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    The article introduces how to manage revenue and cost strategies for boutiques and independent hotels. Compared to big brand hotels, boutique and independent hotels have less brand power, and less power of a brand sales team. So, they need to find the right tools to adapt and fit their own property. Firstly, GDS is a good source to gain an exceptional return on investment, but it costs a lot to adopt for small or mid-sized hotels. Thus, direct bookings can be the most cost-effective way for them to choose. By identifying the sales from group and OTA, revenue can increase and optimize profits. Hotel can hold events as one of the ways to increase revenue. Mixing F&B and event can achieve financial success. Also, independent hotels can use destination marketing to emphasize tourist spots and host more business trip. Lastly, the importance of social media and website is very high for boutiques and independents. As they constantly update their site, search engine optimization should be kept up with. Considering GDS system in the context of small property, they are not afforded to adopt the system though it has a lot of benefits to increase revenue. Thus, they should find the right tool to adapt while considering the budget or common booking tool utilized.
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Why 2021 Will Be The Year Of Adaptive Cybersecurity - 0 views

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    This article describes the changes that cybersecurity will see in 2021. This comes from a PwC research article that based on surveys from over 3200 businesses, there is going to be a huge increase in spending for adaptive cybersecurity. "cybersecurity needs to become more adaptive using new technologies, including artificial intelligence, machine learning, behavioral analytics, multi-factor authentication, crowdsourcing and security-integrated DevOps (DevSecOps). "
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Innovation in event management - a vision of the future - 0 views

  • With video conferencing tools like Zoom and Google Meet quickly becoming part of our daily working lives, speakers have still been able to reach an audience, and conferences have still been able to take place.  
  • Singapore is well positioned to pioneer these new models.
  • “Hybrid events are expected to be the norm in the new Covid-19 environment, with a blend of virtual and physical elements, while retaining the ‘live’ aspect that fulfils the need to connect and network,” says Carrie Kwik, Singapore Tourism Board’s (STB) executive director, Europe.”
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  • Therefore, it is critical for our industry to pivot and adapt to new event formats and business models.” 
  • One thing is clear for the events industry: it will not entail jumping right back into pre-Covid norms.
  • According to Singapore’s Economic Development Board, the city state plays host to 59% of the Asian regional headquarters of multinational tech companies.
  • ttendees could be given an RFID token that blinks red when a person breaches safe social distancing guidelines, while movement tracking could take place via beacon or Bluetooth technology. 
  • For this reason, STB is developing a suite of initiatives to help tourism businesses in Singapore build the capabilities they need to succeed in the digital age.  
  • As digital/virtual becomes a key feature of many events in future, a successful venue may be one that can adapt its physical spaces and technological bandwidth to embrace this feature.” 
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    This article covers how Singapore is one of the leading countries in innovation when it comes to event management. It goes into discussing the new normal and how the Singapore Tourism Board's reacted to it. In addition, there is statement explaining how Singapore's largest venue is now being used as a hybrid broadcast studio. They have taken this time during the pandemic to pilot innovative schemes and use it to not only adapt to the current crisis but also think ahead to the future of events. With that said, COVID-19 has pushed for for a flow of disruptive innovators in the event management industry. This is shown in the hybrid version of events.
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What is Proximity Marketing? How Does it Work? - 0 views

  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
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  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
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    wifi, QR codes, NFC, BLE, GPS
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    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
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    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
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    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
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Headline Story | equities.com - 0 views

  • tw telecom CEO Keynotes COMPTEL PLUS Fall 2012 Convention & EXPO
  • called for the Federal Communications Commission (FCC) to embrace "smart, forward looking competitive telecom policy with price and service quality rules where incumbents have market power, regardless of technology used."
  • "The FCC should establish technology-neutral policies, a principle that is central to the Telecom Act of 1996 and competition policy,"
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  • "The industry is moving from a physical infrastructure to a logical one. We're moving from circuits to services. Innovation is driving our success as a competitive indu
  • stry." 
  • Intelligent Network
  • Intelligent Network
  • "We as an industry must adapt to new technologies and capabilities as our customers adopt IT strategies for cloud services and solutions. And we must convince the FCC to update its competition rules to accommodate these changes.
  • "Competition drives innovation. Innovation grows the market,"
  • The company's fiber optic networks directly connect more than 16,300 buildings across the United States
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    This article outlines the discussion about whether the Federal Communications Commission (FCC) should change their policies that were enacted in the Telecom Act of 1966.  At the COMPTEL PLUS Fall 2012 Convention and EXPO, Larissa Herda, the Chairman, CEO, and President of tw telecom urged the FCC to adapt to the new competitive technologies.  She emphasizes the importance of change going forward and discusses the Intelligent Network as an example.  She calls for the adoption of new IT Strategies for cloud services and solutions.  Above all, this article discusses the convention as a platform for the discussion of change in the tech world.
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Austrian Hotel First to Feature Rooms with Minimalist Locks | News | Hospitality Magazi... - 0 views

  • VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, has installed the world’s first invisible door lock at the 5-star Hotel Bristol in Vienna. Essence by VingCard is a revolutionary concept in hospitality security, taking minimalist design to the extreme by eliminating all lock hardware on the door. Essence encases all electronic components inside the door itself to make the access devices practically invisible to hotel guests.
  • VingCard Elsafe’s suite of RFID locking systems feature contactless access control via Radio Frequency Identification (RFID) encoded communication and secure anti-cloning software. Additionally, VingCard Elsafe RFID solutions are designed to be easily adapted to Near Field Communication (NFC) technology that is expected to be in widespread use globally within a few years and which will enable travelers to use mobile devices as room keys. Both communication protocols are compatible with Essence by VingCard locks.
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    VingCard Elsafe provides electronic locks, in-room safes, and advanced energy management systems for hotels. At the Hotel Bristol in Vienna, the first invisible door lock has been installed, taking minimalist design to new heights. Without compromising the security of hotel guests, VingCard Elsfae is able to the hide the lock components from the user, allowing for a more sleek door.  WIth the use of RFID and secure anti-cloning software, this solution is designed to be adapted to Near Field Communication technology which will allow guests to use their mobile devices as room keys. Besides aesthetic advantages, Essence by VingCard Elsafe minimizes integrated installation and maintenance. 
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Wi-Fi firm looks to hotels, universities - 0 views

  • The United States wireless network provider Meru Networks Inc is eyeing the Chinese market with the company expecting its revenues in the Asia-Pacific region to double in the next two to three years.
  • The country's thriving hospitality industry and higher education institutes will be the biggest customers for Meru
  • China has been one of the fastest developing markets for Meru because of increasing demand despite slowing gross domestic product growth
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  • Meru is hoping the next-generation of Wi-Fi products will boost sales in China
  • China's education industry could be a safe place to find profits.
  • Meanwhile, the rapid-growing hospitality industry in China is likely to become another gold mine for Wi-Fi providers.
  • The number of five-star hotels in the country hit 651 in January and there are another 500-plus luxury hotels waiting to open
  • The association estimated that the nation's five-star hotels could exceed 1,000 by 2015.
  • Chinese telecommunications carriers have been able to develop their own third-generation telecom standards. Overseas communication network providers seem to have trouble adapting to the different industry standards.
  • The company is trying to team up with China's telecom carriers to better develop the market.
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    Because of increasing demand, China has been one of the fastest developing markets for Meru--an American wireless network provider. The company expects that its revenues in the Asia-Pacific region will double in the next two to three years. The company thinks that China's education industry could be a safe place to find profits and the rapid-growing hospitality industry in China is likely to become another gold mine. It is estimated that China's five-star hotels could exceed 1000 by 2015. However, China has a habit of adopting its own communication standards so that overseas communication network providers seem to have trouble adapting to the different industry standards. Therefore, Meru has reached a decision to cooperate with China's telecom carriers to better develop the market.
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IATA Urges GDS Systems Reform | Travel Agent Central - 0 views

  • The International Air
  • To move forward, IATA said it is working on a new distribution capability (NDC) that will bring the industry up-to-date with online retailers and revolutionize distribution.
  • the GDS model is too clunky to adapt easily to the emergence of trends such as fare unbundling and merchandizing,” said Tyler.
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  • The International Air Transport Association (IATA) is encouraging strong information technology (IT) partnerships to strengthen the air transport industry, but says the Global Distribution System (GDS) model is now holding the industry back.
  • “The GDSs and system providers have an important role to play in working with us to optimize this NDC and to take advantage of the opportunities it will offer the entire value chain,” Tyler said.
  • Tyler noted that IT continues to facilitate improvements in operational efficiency. “For example, e-ticketing, the flagship program of IATA’s Simplifying the Business (StB) initiative, was about far more than eliminating paper. It brought multiple benefits across the supply chain and greater convenience for passengers.
  • “By 2020, our vision is for 80% of passengers to be able to be offered a complete self-service suite,” said Tyler.
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    Even though the GDS had reformed the distribution system of the travel industry, will it continue to grow and update it's current model to upkeep the growing age of tourism? The International Air Transport Association (IATA) is looking for newer ways to revolutionize the travel industry. Tony Tyler, IATA CEO, feels that the Global Distribution System (GDS) is lacking upgrades and says "the GDS model is too clunky to adapt easily to the emergence of trends". As a result, the IATA is working on a new distribution capability (NDC) that will enable the industry to become on trend with online retailers and transform distribution. However, the GDS will still play an important role in aiding the NDS to get there. Tyler spoke at the SITA Air Transport IT Summit in Belgium, asking the IT partners to help innovate the air transport industry. He also explained that the IT already did and will continue on doing a great job with facilitating the operational efficiency.
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E-marketing in Malaysia: some are and some are ignorant - 0 views

  • When Uruguayan footballer Suarez bit an Italian player during a match in the Fifa World Cup in June last year, an Indian restaurant in Kuala Lumpur used it as a marketing tool. On that day, Fierce Curry House in Bangsar offered free biryani meals to those who walked in wearing a Uruguayan football jersey. That is e-marketing for you.
  • In December last year, the bakery called Tommy le Baker posted on Facebook a photo of two large baskets of bread with a poster next to them that said: “Take if you need, pay if you want.” The post was shared numerous times over and within a short time the bread was all taken.
  • Scicom Education Group’s head of Creative Services Vernon Adrian Emuang feels positive about social media in Malaysia when compared to other countries in Southeast Asia. “Perhaps (we are) way ahead of others, in terms of widespread public engagement and intensity of online activity,” he tells The Establishment Post. “Essentially, Malaysians seem pretty clued in. The social media landscape is pretty populated which has facilitated marketing and sales efforts that ride on technology,” adds Mr Emuang.
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  • Mr Emuang says: “As a fragmented market, it is hard to build significant numbers. So it is always important to involve cross-border initiatives.” Especially, the tourism and hospitality businesss. “Boutique accommodation places could register with aggregating travel websites like www.booking.com and www.tripadvisor.com.”
  • Under Budget 2015, the government is giving funds for SMEs to equip themselves with IT facilities for expansion purposes and to venture into overseas market using e-commerce. There is RM80 million (US$24.4 million) to encourage the use of new technology, automation and innovation.
  • “In my consultancy practice, I do not see companies incorporating social media in their crisis communications plans, even though it is very evident that many crises today stem from social media or can spread and be magnified through social media channels. It is only after they are caught like deer in the headlights are they likely to change or take social media seriously,” the Trinetizen Media Sdn Bhd director tells The Establishment Post.
  • “The crux of the matter is that social media forces companies to be more open, transparent and accountable to their stakeholders. But the management culture here, especially with family-owned companies, is closed, almost secretive, and opaque.” Time and the need to expand will force many a business to get into e-marketing.
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    Malaysia and Southeast Asia is slowly but surely adapting strategic social media and e-marketing into their small and medium-sized enterprises (SMEs). This article focuses on the opposing views on how these tools are being utilized and adapted to help these small businesses. Scicom Education Group's head of Creative Services Vernon Adrian Emuang is confident that Malaysia is ahead of the games in terms of social media and "widespread public engagement". This may sound like a far cry considering that 64 percent of the SMEs in Mayalsia were not engaging in social media in 2012. Emuang emphasizes the impact that social media can have, considering that SMEs account for 99 percent of the 5 million registered Malaysian businesses. Zeno Group Malaysia's CEO told The Establishment Post that "lack of knowledge is holding back many of the SMEs. They feel they need not use social media for marketing purposes." Emuang also says that many of these companies are not implementing the proper technological infrastructure to support their ecommerce, should they receive an influx of traffic on their servers, etc. He even shamed the customer service that lacks the manpower to follow-up with the volume of customers. Many hotel and lodging businesses are adapting global initiatives, such as registering with Booking.com or Tripadvisor.com. These outlets allow ecommerce to flow to a much wider, international audience, boosting bookings and revenues at venues that wouldn't have otherwise. Julian Matthews, a famous Digital Media Trainer and Consultant, says companies are operating social media on a tactical rather than strategic level. The Trinetizen Media Sdn Bdn tells The Establishment Post that many companies aren't utilizing Social Media for crisis communication-something many companies we are familiar with fully rely on. In conclusion, social media adds accountability and reliability for the companies and their stakeholders.
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Harbortouch Releases New Bar and Restaurant Point of Sale Solution - 0 views

  • keyword tags for easy item grouping and searching
  • Since HBR is built on the Android platform and features hybrid-cloud architecture, the software adapts easily to both traditional POS workstations and mobile tablet solutions. In addition to the core software, various value-added modules are available such as tableside ordering via tablet, online ordering and online reservations.
  • The software is connected to the cloud for remote reporting and POS management through the company’s powerful Lighthouse portal.
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  • Our free POS program has transformed the entire point-of-sale industry by making high-value POS solutions more affordable and accessible to small and mid-sized businesses.
  • businesses can obtain a best-in-class POS system with no up-front costs, including state-of-the-art hardware, premium software, custom programming, professional installation, onsite training and 24/7 support, all for $49/month.
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    Last year, Harbortouch released a new POS system that had all the features of a standard POS while also adding new features such as an easier search function, online reservations, online ordering, and tableside ordering. The POS system is cloud-based and uses Android as a platform, making it easily adaptable to standard POS systems and tablets. The company also made things easier and more affordable to smaller businesses by having a monthly fee of $49 for these businesses to get the POS system and everything that it includes, such as onsite training, 2/7 support, professional installation and more.
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