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chern331

VivoAquatics Receives Growth Investment, Led by Level Equity - 0 views

  • VivoAquatics, the leading water management and real-time monitoring platform for hotels, resorts, fitness clubs and other commercial facilities announced it has secured Series A financing led by Level Equity, a growth equity firm focused on software and automation companies.
  • The funding represents another milestone for the company as leading brands and properties continue to adopt the VivoPoint software and IoT platform to proactively manage the risks and costs of water within a facility while improving the guest experience.
  • We are thrilled to partner with Level Equity and our investor group to help facility and engineering leaders better manage water across commercial properties to protect their brand and assets
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  • VivoPoint is a platform of controllers, sensors, communication gateways and software to provide facilities with real-time control and monitoring of water quality and usage (both water and energy). VivoPoint is currently used by hundreds of commercial facilities including many of the world's leading resorts, waterparks and hospitality organizations to manage their recreational water
  • We recognize that commercial facility owners and managers face a daunting task in managing water as compliance and safety requirements increase, sustainability objectives are set, and costs increase
  • Founded in 2015, VivoAquatics is an innovative water management company providing automation solutions to hospitality destinations, water parks, fitness clubs, multi-family REITs and municipalities through its VivoPoint application.
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    VivoAquatics, a software to manage water and energy consumption in hospitality organizations, has received additional funding through a software automation company. This investment allows growth for the VivoAquiatics company to not only to provide more conservation methods to the industry, but also conserve the earth's resources. The platform is already utilized by many hospitality attractions such as resorts and waterparks. VivoAquatics is set apart from the competition because of its expensive experience in the market in energy and water conservation.
Ryan Jove

Headline Story | equities.com - 0 views

  • tw telecom CEO Keynotes COMPTEL PLUS Fall 2012 Convention & EXPO
  • called for the Federal Communications Commission (FCC) to embrace "smart, forward looking competitive telecom policy with price and service quality rules where incumbents have market power, regardless of technology used."
  • "The FCC should establish technology-neutral policies, a principle that is central to the Telecom Act of 1996 and competition policy,"
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  • "The industry is moving from a physical infrastructure to a logical one. We're moving from circuits to services. Innovation is driving our success as a competitive indu
  • stry." 
  • Intelligent Network
  • Intelligent Network
  • "We as an industry must adapt to new technologies and capabilities as our customers adopt IT strategies for cloud services and solutions. And we must convince the FCC to update its competition rules to accommodate these changes.
  • "Competition drives innovation. Innovation grows the market,"
  • The company's fiber optic networks directly connect more than 16,300 buildings across the United States
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    This article outlines the discussion about whether the Federal Communications Commission (FCC) should change their policies that were enacted in the Telecom Act of 1966.  At the COMPTEL PLUS Fall 2012 Convention and EXPO, Larissa Herda, the Chairman, CEO, and President of tw telecom urged the FCC to adapt to the new competitive technologies.  She emphasizes the importance of change going forward and discusses the Intelligent Network as an example.  She calls for the adoption of new IT Strategies for cloud services and solutions.  Above all, this article discusses the convention as a platform for the discussion of change in the tech world.
Ted Rood

Hotel Lenders and Investors at Ease With Direction of Investment Market - MarketWatch - 0 views

  • Lower interest rates, revenues that are outpacing expense growth and below average supply additions are combining to give lenders and investors a greater comfort level with the U.S. lodging investment market,
  • "Double-digit profit growth, coupled with the low cost of capital and limited supply growth, make hotel real estate an attractive option to commercial real estate investors," said Scott Smith MAI, vice president in the Atlanta office of PKFC
  • "Institutional investors and private equity funds are showing a bias towards full-service and resort hotels in the major markets, where profit growth has been the greatest,"
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  • Survey results show that there currently is a significant gap between the price a buyer is willing to pay and what a seller is willing to accept.
  • Hospitality bankers and mortgage companies responding to the Hospitality Investment Survey reported that mortgage terms have remained virtually the same from 2011 to 2012.
  • The 2012 Hospitality Investment Survey also identified the increasing use of Small Business Association 504 loans, a program most frequently offered by local and regional banks to investors purchasing limited-service properties in secondary markets
  • Investments in the hospitality industry will continue to become more attractive due to the expected continued improvement in industry performance and the continued availability of cheap capital.
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    The article discusses how hotel lenders and investors have found success with the direction of the investment market. According to the 2012 edition of the Hospitality Investment Survey, lower interest rates along with revenues that are outpacing expense growth are combining to provide investors with a greater level of comfort in regards to the U.S. lodging investment market. According to Scott Smith, vice president of PKF Consulting USA, the double digit growth of profits along with low capital and limited supply growth has made hotel real estate much more attractive to commercial real estate investors. Smith notes that institutional investors as well as private equity funds are more inclined to invest in full service hotels existing in the major markets, which has shown the most profit growth.  According to the text, investments in the hospitality industry will continue to remain attractive to investors due to the expected continued improvement in industry performance along with the availability of cheap capital. 
ianpmyers

India's tightens e-commerce rules, likely to hit Amazon, Flipkart - 0 views

  • India will ban e-commerce companies such as Amazon.com and Walmart -owned Flipkart Group from selling products from companies in which they have an equity interest.
  • The new regulations follow complaints from Indian retailers and traders who say e-commerce companies like Amazon have created an unfair marketplace.
  • India’s retail market is dominated by small corner shops, which are now threatened by the e-commerce giants.
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  • In a statement, the government also said that the companies will be prevented from entering into exclusive agreements with sellers. The new rules will be applicable from February 1.
  • E-commerce companies can make bulk purchases through their wholesale units or other group companies that in turn sell the products to select sellers, such as their affiliates or other companies with which they have agreements.
  • Those sellers can then sell the products to other companies or direct to consumers, often at attractively low prices.
  • New rules will appease small traders and farmers who fear that U.S. companies are making a back door entry into India’s retail market and could squeeze out small corner shops that dominate Indian retailing.
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    This article describes India's more stringent regulations in regards to E-commerce. These new regulations specifically target industry giants like Amazon and Flipkart. The new regulations do not allow companies to sell any products that they have an equity interest in. This is intended to protect small local retail shops in India.
emilywest5

Developing an eMarketing model for tourism and hospitality: a keyword analysis - ProQuest - 0 views

  • Advances in IT have prompted the hospitality and tourism industries to move in a new direction, i.e. internet marketing or eMarketing (Leung et al., 2015)
  • On the other hand, from the customer perspective, tourism and hospitality are an information-intensive consumption experience because a customer might make considerable efforts to collect information and understand the image of a travel destination before making a purchase decision (Kim and Law, 2015). In this regard, search engines and social media are two of most fundamental information sources for making such decisions (Xiang and Gretzel, 2010). With their information-sharing capability, social media empower customers, granting them a “democratic consumption culture” by reducing information asymmetry and increasing their bargaining power (Leung et al., 2013). The pervasiveness and powerful computational capability of mobile technology make it possible for tourists to easily access information, book online services or even make impromptu purchases (Kim and Law, 2015). Apparently, the tourism and hospitality industries have been facing a revolution that has arisen largely because of IT turbulence (Piccoli, 2008).
  • Studies suggest that IT plays a prominent role in the tourism and hospitality industries, and it will be imperative, and indeed beneficial, for tourism and hospitality practitioners and scholars to keep abreast of all the advances in IT
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  • Correspondingly, the frontiers of IT-related research will not only benefit the innovation and encroachment of the industry but also support managers, researchers, policymakers and other interested audiences in understanding the progress of developing trends and themes in the context of IT development
  • Among these analyzes, the keyword co-occurrence network particularly aims to construct knowledge, as the keywords of an article are anchored by the authors to distill the core concepts of a paper. Keywords generally represent the main idea of a research paper and express authors’ understandings of their work within the thematic context of their research domains (Ali et al., 2019). Keywords are regarded as one of the most meaningful indicators of an article’s content (Weismayer and Pezenka, 2017). Although keywords indicate the topic area and key variables/theories used in a study, they do not convey key findings such as the causal relationship between two keywords. Nevertheless, a group of keywords from the same domain creates an intellectual knowledge map of that realm. A knowledge map is generated from keywords according to the following steps
  • Keywords are collected from journal articles. A network of these keywords is built. A knowledge map connects the same keywords in different articles. A complete knowledge map is formed when all articles undergo the previous three steps.
  • eMarketing Capability As this study’s model of eMarketing capabilities is a major contribution and these capabilities play a critical role in marketing performance, future studies can investigate the antecedents/consequences of eMarketing capability, develop a scale or investigate the formation process of this construct. Future studies might validate the proposed model-based either on a single eMarketing capability or on multiple eMarketing capabilities. Empirical studies could benefit the development of research concerning eMarketing tourism and hospitality.
  • 3. Methods3.1 Data collection
  • 3.2 Data processing
  • 3.3 Analysis process and tools
  • Emerging Digital Technologies The purpose of this study is aimed at understanding the impact of IT on tourism and hospitality. However, as IT continues to evolve and advance, and as new technologies often alter customers’ behavior, as well as firms’ marketing strategies, it is necessary to pay attention to the impact of new digital technologies on focal fields. Specifically, it could be interesting and promising to explore the impact and role of forthcoming digital technologies in different eras, specifically, artificial intelligence, machine leaning, AR, virtual reality (VR), mixed reality (MR), chatbots, robotics, blockchain, 5 G or the internet of things (Park et al., 2018; Tung and Au, 2018).
  • As the database contains journals from various domains, this study first identified the target journals by using the keywords “travel,” “tourism” and “hospitality,” identifying 24 journals. Next, as these journals are affiliated with different publishers, the keywords “IT*,” “IS” and “technology*” were input to search ICT-related articles on the official website of each journal from its first issue to April 2020.
  • Customer Equity and Engagement Value Customer equity and engagement value are two of the crucial variables that require a better understanding in the eMarketing tourism and hospitality research. With the application and support of advanced IT and quantitative mathematical models, it will be valuable for future work to explore all aspects of the factors that influence customer experiences over time to synergize and maximize customer equity and CEV for DMOs or hotels.
  • Marketing Performance Apart from loyalty, other marketing performance indicators including financial and non-financial ones are encouraged to be developed. Such work will contribute to both the tourism and hospitality academia and allow industrial managers to link financial performance with innovative IT in terms of profit, sales revenue or cash flow. Moreover, assessing non-financial marketing performance (market share, quality of services or CEV) will help researchers and managers better understand the predictors of future financial performance than traditional accounting measures have in the past, and it should also supplement financial indicators in internal accounting systems (Ittner and Larcker, 1998). Finally, it will be contributory to develop a combined indicator linking financial and non-financial measures. Table 4 summarizes the overview of future research avenues.
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    This article is about how hospitality and tourism have been reshaped through IT, eMarketing and how it has helped prove sales, information, made destinations more popular and also help travelers plan. eMarketing also is a massive platform for word of mouth. This study also shows what helped eMarketing become what it is. When certain things are typed into search bars, this data is collected and used for eMakreting and to target specific groups of people.
Caroline Hardenbergh

Behind the hype Caribbean Week in New York means some serious business   - NY... - 0 views

  • when the Caribbean Tourism Organization gets underway tomorrow, delegates, diplomats, tourism trade representatives and others will also be getting down to some serious business. Thursday’s Investment Power Forum on the Caribbean, honoring internationally-renown Virgin Group founder Richard Branson and featuring the chief executive of Branson’s Caribbean-based Branson Center of Entrepreneurship, an economic development initiative, is a perfect example of the key networking events tailored for decision makers in the tourism, travel and investment fields.
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    The Caribbean Tourism Organization presented this event to communicate investment opportunities in the Caribbean. The choice of New York as a venue was a very strategic choice as this is an international investors mecca to the West. Forums featured private equity firms, renewable energy firms, and assorted tourism representatives from many of the island nations throughout the Caribbean. "If you are a private equity investor, investment banker, financier, real estate developer, hotel chain executive, lawyers, architect or entrepreneur, looking to grow your money and do business in an emerging market that is on the up and up, then this is a can't miss event," said Felicia Persaud, convener of Invest Caribbean Now and CEO of Hard Beat." Also offered is a Trade Show and Educational Seminar for Travel Agents, and government representatives were available to provide in-depth information for journalists and tourism professionals. This event is the perfect type of forum of destination based tourism agencies to market their locations not only for further investment and development, but to showcase a variety of features and benefits. As an aspiring meeting professional, such a seminar is the perfect example of showing a prospective client that while brochures, marketing advertising, and other forms of media can tell a lot about a place, nothing beats having some of the actual people, food, music, clothing, sounds and smells that can all be recreated at full-scale events to provide the perception of a full sensory experience. This experience will create a desire to go and be a part of that destination unmatched by any other form of marketing.
Amanda Alvarez

Hospitality Staffing Solutions, LLC Completes Asset Sale to Private Investment Firm -- ... - 0 views

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    A leader provider of outsourced staffing solutions for the hospitality industry, Hospitality Staffing Solutions, announced that it has completed the sale of its assets to HS Solutions Corporation. HS Solutions Corporation is an entity formed by LJC Investments 1, LLC and a group of investors including Littlejohn Opportunities Master Fund,LP, Caymus Equity Partners and Management. This transaction allows HSS to reduce its outstanding debt and responsibilities. It also gives the opportunity to emerge with strong financial backing of a new owner.
anonymous

Koch Agrees to Invest Over $2 Billion in Infor | Hotel Online - 0 views

  • By putting thousands of micro-vertical industry features into the applications, all customers in that specific industry can share those features in a multitenant cloud environment.  Applications rich in industry domain lower the cost and time of deployment and make future enhancements and upgrades far easier.  By enabling mission critical processes to be managed and integrated with applications for CRM, HCM, Marketing, and more in the cloud, Infor delivers a complete CloudSuite for its target industries, which has led to significant growth and larger deal sizes.  
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    The market for "clouds" is becoming more and more important and growing rapidly. I found this article on Infor, who is a leader in cloud software. Koch Equity Development, which is an investment company and the second largest privately-held company in America, has agreed to invest over $2 billion into Infor. As the article was published, Infor had over 66 million customers and was the first company to safe mission critical data/industry applications on the cloud.
espence13

Marriott Hotels: Series Of Data Breaches Reveals Lack Of Security Awareness - 0 views

  • The data breach hitting Marriott Hotels Group was huge. The joint-second largest to have ever taken place, in fact, after Yahoo’s disastrous 2013 breach (and on par with Yahoo’s 2014 breach). While the amount of data that was taken from Starwood Hotels’ reservation systems (a company acquired by Marriott in 2016) was vast, what’s most staggering is the fact the breach went undetected for four years, and an acquisition also took place but the alarm still wasn’t raised. Since news originally broke of the release, it’s also been revealed that the hotel group’s own security team was hit by an attack in June 2017. Clearly something has gone amiss.
  • The issue is compounded by the fact that security is still not high enough up the list of priorities for business leaders. Despite well-known organizations frequently hitting the headlines for data breaches (in 2018 alone we’ve had Ticketmaster, Quora, British Airways, Under Armour and plenty more) and a ‘when not if’ warning  being peddled by the security industry for years, many businesses still haven't got to grips with just how critical proper security is. The fact that reviewing security may not have been part of the acquisition process of Starwood by Marriott – and if it was, not well enough – is further evidence of this apparent blindness to the impact of poor security. So, what’s going wrong? A research report from security company Bromium earlier this year suggested that the average large enterprise spends $16.7 million per annum on security, with the vast majority found to be on ‘the human cost of maintaining cyber security systems’. While most firms clearly aren’t 2,000 people sized enterprises, the research provides a good indication that spending on security isn’t the issue. Instead, it’s people.
  • We need to look at different approaches to skills development and, in many ways, imitate cyber criminals themselves who are continually iterating ideas to solve problems, rewarding perseverance and curiosity as well as encouraging further development. The ‘white hats’ need to approach their roles the same way – not rely on what they heard in a classroom six months previously.
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    The recent cyberattack at Marriott International Inc. has many hoteliers wondering what are the legal and business risks associated with security attacks? The recent breach at Marriott further proves the point that businesses should prepare now or be willing to pay for it later. In November 2018, the Bethesda, MD-based hotel company revealed there had been unauthorized access to the Starwood guest reservation database, which contained guest information relating to reservations at Starwood properties on or before Sept. 10, 2018. Businesses face a multitude of risk when looking at the potential consequences resulting from a cyberattack or breach. As we've seen recently with the Marriott breach, there can be significant impact to brand equity in the marketplace. This impact can be far reaching for publicly traded businesses, resulting in material impacts to businesses and business valuation, and long-term impact to user adoption. In addition to the downside risk from the market, businesses must also mount expensive defenses against litigation that increasingly takes the form of class actions. Reputation is important in every trade but is especially important in the hospitality industry. This, coupled with the fact that consumers are becoming more sensitive to privacy and security related issues, means that businesses in the hospitality industry must manage against these types of risk and allocate appropriate levels of funding toward information security. What should hoteliers learn from the Marriott breach? Pay attention. Marriott was aware that there was a potential issue shortly after it acquired Starwood, but did not, apparently, investigate in detail. Marriott may not have created the problem, but it bought the problem and didn't treat it with the seriousness that was necessary.
Adam Herrmann

Agilysys Releases New Version of Visual One Software Suite - 0 views

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    Agilysys, one of the top providers in hospitality software solutions has just announced its new version of visual one software suite. With this new software hotel properties around the world will have an easier job with property management, front office operations, guest history, housekeeping, sales and catering, reservations management as well as many others. The new software is very efficient, effective, and easy to use. With the new software guests have acces to onine shopping where they can book rooms, set up spa appointments, golf outting tee times, and much more. Also with this new software hotels will have improved statistic and tax exemption tracking within the property management system, two-way TravelClick interface that supports inventory items and service requests, and new rate and availability calculator for easier agent booking. I believe with the introduction of this new software many mid-sized hotels and resorts will jump towards it. This will make the day-to-day business operations of the hotel run more smoothly with all data and information stored right in front of the employees with easy access. Agilysys has always been a leader in making management of a hotel or resort easier through innovative software and technology, and the introductions of the latest version of the Visual One software suite their name continues to grow throughout the hospitality industry.
Jing Huang

Wrap-up: Software, Telecom, and Recovery - HBS Working Knowledge - 0 views

  • Venture capital firms ask themselves tough questions these days.
  • The software industry has been heavily over-invested in for the last few years, according to panelists at the session "Can Software Recapture Investors' Interest?"
  • Among them: how can they dig out of the dot-com collapse? How should they invest going forward? How should the leader of a firm strike the right note for the future? And is it a field that graduating MBAs should aspire to enter?
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  • The new thinking is to avoid huge packaged platform suites and focus on spot applications for blocking hackers and preventing online invasion. There is a trend to invest in application and infrastructure hardware, said John G. Simon, a partner at General Catalyst. An opportunity exists, he said, for add-ons and plug-ins that ride on top of ERP systems. "People want to get things in digital form."
  • The best VCs are managing investments the same way in both areas. "We're helping them stay alive during a horrible economic downturn so they can last on a minimum amount of capital during a period in which their top line is not going to grow very much," said Kevin Maroni, of Spectrum Equity Investors. "We're waiting for the cycle to return."
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    Venture capital firms ask themselves tough questions these days. Among them: how can they dig out of the dot-com collapse? How should they invest going forward? How should the leader of a firm strike the right note for the future? And is it a field that graduating MBAs should aspire to enter? According to experts at the conference session titled "From Bubble to Recession: The Current State of the Venture Capital Industry," none of the answers are simple, but a sense of perspective remains one highly valuable commodity. According to Walter Kuemmerle, a Harvard Business School professor who served as panel moderator, the money flow in venture capital may have been down 51 percent in 2001 compared to 2000, but the sum total was still greater than the previous eighteen or so years combined.
Dongyun Oh

Sba Green Loan Program Breaking Ground For New Hotel Development - 0 views

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    The financial crisis of 2007-2008 is considered by many economists to be the worst financial crisis since the Great Depression. It resulted in the threat of total collapse of large financial institutions, the bailout of banks, and downturns in stock markets around the world. The bursting of the U.S. real estate bubble, which peaked in 2006, caused the values of securities tied to U.S. real estate pricing to plummet, damaging financial institutions. Prior to this crisis strategies to develop new hotels or acquire existing assets with a small percentage of cash out of pocket were plentiful. Today to secure funding it may take 30%-40% of hard cash to move a deal forward. The Small Business Administration (SBA) is offering a way to leverage funds at well below market rates for major renovations and new construction with as low as 10% cash down. The catch? Some money-saving energy efficiency or renewable energy measures must be in the mix. Millions of dollars in SBA 504 loans have been available for decades to help small businesses grow. The greening of the program began when the Energy Independence and Security Act of 2007 added 3 public policy goals that could qualify businesses for a loan for construction, renovation, or refinance to: 1.Build a new facility (or retrofit an existing building) that consumes at least 10% less energy. 2.Incorporate sustainable design such as LEED into the new construction or renovation projects or building purchases. 3.Incorporate the production and use of renewable energy onsite for the business and/or for the local utility. Another area the 504 green loan program can assist the hospitality industry is to bring cash to the table for major renovations. Hotel franchise companies have been lenient over the past several years on product improvement, as not many hoteliers have had the financial ability to perform major renovations. In the past several months the need for franchise companies to protect their brand have
yuliannab

Northstar Travel Group's Unique Hotel Identifier Solves Widespread Industry Problem | N... - 0 views

  • SECAUCUS, N.J. – Northstar Travel Media, the world’s leading business-to-business media company serving the travel and meetings industries, has announced that it is supplying a unique hotel identifier that solves the problems associated with multiple identifiers. “For nearly a decade the travel industry has struggled with the costs and problems created by multiple identifiers, said Sheila Rice, VP Business Development & Licensing. “Over the years, each business created its own system resulting in a proliferation of identification numbers. A single entity may have numerous proprietary codes across different systems. As each segment of the industry tries to integrate information with suppliers, travel agents, hotels, GDS systems, CRS providers, content publishers and payment processors, predictable problems ensue.” With a history spanning more than 70 years, Northstar Travel Media is already established in the business and process of identification numbers. It is uniquely positioned to lead a solution for this long-standing and increasing industry problem. As the content provider of unique hotel identifiers, Northstar Travel Media has been supplying this data to leading travel and hospitality companies for more than a decade. Northstar’s database of 200,000 hotels worldwide contains up to 300 fields of data for each hotel. “Northstar Travel Media has a pristine reputation for providing data that is comprehensive, accurate, reliable and flexible,” said Tom Kemp, Chairman and Chief Executive Officer. “We look forward to providing more content solutions with our unique hotel identification numbers.” Licensing of the unique hotel identifier data includes hotel name, address and telephone number. Content packages can be customized to provide solutions to meet specific needs. The Unique Hotel Identifier builds on Northstar’s existing hotel products and services that include more than 60,000 hotels around the world reviewed and classified using the company’s industry-standard consumer classification hotel rating system. Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands Travel Weekly, Business Travel News, Meetings & Conventions, Successful Meetings, Incentive and TravelAge West. NTM’s electronic directories — Travel Weekly’s Hotel & Travel Index and M&C Facilities Search — provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally. In addition to its directories and periodicals, NTM publishes a number of online subscription information resources, including travel42, Weissmann Reports, STAR Service Online, Intelliguide Corporate and BTP24. Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries. Additionally, Northstar recently acquired PhoCusWright, the premier global travel, tourism and hospitality research and event business at the intersection of the Internet and the global travel industry. Based in Secaucus, New Jersey, the company also has offices in New York, Glen Ellyn, Illinois; Los Angeles; and Winston-Salem, North Carolina. Northstar Travel Media, LLC is a portfolio company of BV Investment Partners, a leading private equity investor in the media and communications sector.
    • yuliannab
       
      This article circles back to our discussion board about issues in the hospitality industry. 200,000 hotels is not nearly enough and I am certain that there are many more. The idea is wonderful; however, if this is not backed up by the government, then it would not be created as an industry standard. The big companies, such as Marriott, Hilton, etc would most definitely be part of this initiative; however, what about the smaller motels, bed and breakfasts, etc? If there is a fee associated with this (which there would probably be because the database needs to be maintained) then smaller less profitable ones will opt out. - I hope other classmates have updates.
ypere044

The Top 7 Online Marketing Trends That Will Dominate 2014 - 0 views

  • top online marketing trends of 2014
  • Content Marketing Will be Bigger Than Ever
  • concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience
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  • Social Media Marketing Will Require More Diversity
  • it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand.
  • Image-Centric Content Will Rule
  • well-placed pictures to break content up and emphasize certain points
  • Less Will be More
  • The’re now making efforts to tone-down their campaign messages and not overwhelm consumers with hype
  •   Mobile-Friendly Content Will Be Necessary
  • it’s necessary for companies to create content that’s accessible to mobile users
  • Ad Retargeting Will Grow in Effectiveness
  • it works by utilizing browser cookies to track the websites that users visit. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites.
  • SEO and Social Signals Will Become Even More Intertwined
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    This article was about online marketing trends that will prevail in 2014. More and more companies are resorting to using online marketing finding success in its branding and audience growth. The trends that I think will make the biggest impact are that of content marketing being bigger than ever, image-centric content ruling, and mobile-friendly content being necessary. Out of the 7 mentioned trends I believe that these three will have the biggest impact because they are the most necessary. With content marketing, companies should focus more on inbound marketing that is tailored to a specific audience. Image-centric content should be a big hit because its basically that an ad should be simple to understand in order to convey a message. Like the saying says, "A picture is worth a thousand words." Finally, mobile-friendly content is becoming more popular and with the widespread use of mobile devices and tablets, companies are looking for ways to make their content more accessible to users. 
jyu003

TravelShark Secures $5 Million in Funding - 0 views

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    TravelShark is the largest online travel network of the world which has more than 12,000 location-based travel websites for destinations and facilitate transactions from more than 100 countries with more than 600 hospitality companies participation in more than 20 different countries. Recently, TravelShark invest $5 million which raised a totall $8 million to date. They providing a new direct online distribution channel for the hospitality industry and they already got impressive revenue growth. Recently, the DLA Holdings company which is a Singapore-based private equity determine to invest the TravelShark and TravelShark announced that it has closed a $5 million round of financing to further accelerate the company's already impressive revenue growth and global sales since its public launch in 2010.
bnort002

The missing link: Proximity marketing offers a comprehensive strategy to engage consumers - 0 views

  • close to half (46 percent) of retailers in the U.S. launched proximity marketing programs or pilots in 2015
  • An effective strategy depends on marketers simultaneously addressing three important considerations: defining their business goals; designing an effective customer experience; and understanding the technology needed to enable their strategy and realize their goals
  • its content is often more relevant than most display advertising, because it's sent to those consumers who are most likely to respond at a time when they are close to the point of purchase
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  • its content is often more relevant than most display advertising, because it's sent to those consumers who are most likely to respond at a time when they are close to the point of purchase. Se
  • it taps into opportunities to drive immediate consumption, which is more effective at building brand equity than attracting consumers' attention with coupons or deals before they go to the store
  • Business
  • Proximity marketing works better than traditional marketing approaches because its content can be customized down to the level of the individual consumer
  • trends show that consumers are increasingly picky about seeking out and downloading new apps from among the tens of thousands available
  • Creating content consumers want
  • Too many messages – even potentially relevant ones – can easily become unwanted noise. In the most innocuous cases, consumers will simply ignore or block messages; in a more serious scenario, they will resent the intrusion and ultimately turn away from the brand for good
  • Create timely, relevant content customized for specific consumer segments
  • Experien
  • Make it easy for consumers to act.
  • Link to a cross-platform experience
  • Technology
  • Use data to drive new insights
  • Ensure security
  • Enable rapid prototyping
  • The ultimate goal is to ensure that a multichannel campaign as a whole, not a specific message within a medium or channel, leaves a lasting impact on current and potential consumers
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    This article discusses how proximity marketing is a new technology trend and the many benefits it has for both the consumer and the business. However, there must be a balance. After learning about this type of marketing in this week's module, I wanted to do more research. This article gave three real life examples of completely different scenarios that show how well this marketing can work and how beneficial it is to the consumer. It is especially beneficial to consumers who like deals and who do not like to make decisions.
herzencortes

Bridging the Gap Between Hotel Asset Management and Accounting - 1 views

  • the only third-party hotel asset management company offering full owner-entity accounting capabilities
  • most hotel operators account solely for hotel operations and miss what’s happening with the investment at the owner level, including fixed-asset accounting, debt and equity activity, and managing cash flow after debt service.
  • We also work closely with asset management. There’s no double communication; when you’ve communicated with asset management, you’ve communicated with us and when you send reports to asset management, you send reports to us.
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  • general, asset managers can focus a lot on the P&L [Profit and Loss Statement] and Budget Vs. Actual [Variance]. We spend a lot of time training our asset managers on what’s going on with the balance sheet. Sometimes, when there are cash flow problems, we’re able to help find cash in other places.
  • owners have fewer problems on an audit because we’re well informed and able to produce good financial statements.
  • blending asset management with accounting knowledge to proactively solve problems for hotel owner
  • Celeste Cloutier Ledoux, CPA, CHMWarnick’s chief financial officer and managing director, says that over the past 18 years, CHMWarnick has provided various accounting services upon request, but this latest move marks its formal entry into the accounting space
    • herzencortes
       
      Accounting is often seen as a necessary evil something that is just a fact of business, however, accounting can make ort break a business, having a reliable system to aid in the process can be vital to a company.
  • “That kind of accounting is typically not done by a management company, so you have this gap,”
    • herzencortes
       
      in particular when there isa management company it is important that the books are kept clean, and open
  • We become the person who these owners trust. The thing I’m most proud of is the relationships that I’ve had and the experiences I’ve had in dealing with owners and their families and finding out what’s important to people.
    • herzencortes
       
      It's interesting to see a human side of accounting, it is not often that we get the opportunity to see this side and we see accounting as just something else.
  • You can’t do accounting in a bubble. You can’t sit in an office with no relation to the business and do the accounting. Hotels can get complicated. Sometimes you have a simple LLC and it’s easy enough. But when you start getting into REIT structures, there’s an operating lease to account for; somebody needs to read that agreement, understand how it works, and get all the expenses in the right set of books.
    • herzencortes
       
      This is what accounting should be getting involved in operations and seeing where the costs are, where the revenue streams are and getting a grasp on the business
  • First of all, there’s the boring stuff: they’re in compliance. We get their audits done and they don’t have any more issues. They file tax returns on time and quickly. They’re not at risk of REIT non-compliance because everything’s in the right place.
    • herzencortes
       
      In the case of asset management companies it is specially important to keep updated books and for them to be clear and open in order to nourish a relationship with owners.
cpaez007

Hotel sector faces 'cyber crime wave' - 0 views

  • Hilton Hotels, Starwood Hotels & Resorts, Mandarin Oriental and the Trump Collection have all admitted that their payments systems were compromised this year as hackers hunting for credit card details switch their attention to the leisure industry. This week Hilton and Starwood said guests’ personal details had been taken after hackers gained access via payment systems.
  •  
    Hotel industries have been under attack from excessive hacking, as seen with Hilton being targeted for private financial information from guests. In 2014, it was noticed that hackers had been targeting Hilton throughout the course of 17 weeks. They state that the industry itself has not really focused budgeting on cyber security. It seems that the process is done by integrating a virus into these hotels POS system. The virus was actively attacking the Micros program, which was being used in more than 300,000 hotels and resorts. An ultimate treasure chest for information, some of which was not even encrypted. In addition, the virus appears in the system as a legitimate software, and then it obtains over 90 percent of stored information. This hacking is being conducted by organized groups, who moved from the retail industry because it had indeed improved its cyber security. With hotels it seems that the concept has not been taken as seriously. There are many hotels susceptible to such an attack. As long as there is a sales software, then someone is looking to get into it. A person could be sitting inside of your location, and infiltrating a guests' wireless internet, and they would not even know. In order to engage this threat, locations must be proactive in attempting to stop what is occurring. The only question is, how much are they willing to invest in cyber security?
clonyr

MultiBrief: Hospitality will enjoy growth in 2019 but suffer from labor issues - 1 views

  • Occupancy, which has seen an increase to 66.2 percent in 2018, will receive a further boost from an anticipated 2.1 percent rise in demand. A combination of factors like capital spending, tax-law changes and improved wage growth have affected the industry for the better
  • There are now more jobs than there are people to fill them.
  • Hotel employees are taking advantage of this unemployment rate to demand changes like increased wages and benefits, job security and better healthcare.
  • ...1 more annotation...
  • According to the Bureau of Labor Statistics, there are many open jobs, but only 5.3 percent of those are filled. This is the highest level since 2000 and shows how hard it is for hospitality managers to find qualified employees.
  •  
    This article discusses the growth of the hospitality industry as the labor sector experiences a slow down. The CBRE projects that although labor issues are worse in the suburbans areas finding the right talent or retaining has become harder in all markets. In addition, the industry is facing challenges in areas like gender equity, insurance requirements, and controversial political considerations for example lower-paying jobs such as dishwashers, line cooks and wait staff have shown more talent shortage because typically those positions are filled by undocumented immigrants.
  •  
    Very insightful article in regards to hospitality industry and labor section experiences a slow down.Quite a few hotel companies are experiencing this shortage of candidates and retaining employees due to several factors, pay being one of them. Marriott gave out significant raise to keep the talent they already had on staff across many different departments. "There is a talent shortage for all levels, but is more so for lower-paying jobs like dishwashers, line cooks and wait staff. Crackdowns on illegal immigrants, many of whom have filled these positions for decades, are also affecting business." There are alot of hotels experiencing shortage described above.
  •  
    I admire that the article mentioned many of the labor issues area result of undocumented immigrants leaving their job positions because of the political climate against undocumented individuals in addition to low pay. The affect of it can be seen throughout the industry.
msoma003

Hotel Accounting Procedures | Bizfluent - 0 views

  • prepare accurate financial statements
  • (IFRS)
  • PCAOB
    • msoma003
       
      Both legal requirements & standard practices
  • ...13 more annotations...
  • SEC and PCAOB regulations require a hospitality company to establish adequate and functional controls in revenue and expense recognition (recording) systems
  • hotel manager must implement adequate guidelines in asset and liability recording systems because asset and liability items indicate the company's financial solidness
    • msoma003
       
      Department responsibilities crossover
  • Expenses
  • . A hospitality firm reports revenues and expenses in its statement of profit and loss
    • msoma003
       
      Basic concepts must must be recorded for owners and investors
  • Revenue
  • asset is a resource that a hotel owns,
  • liability is a debt the hotel must repay
  • A hotel reports assets and liabilities in its balance sheet
  • U.S. GAAP and IFRS as well as SEC and PCAOB rules, require a hospitality company to report "fair" and complete financial statements at the end of each quarter or year
  • "fair" means accurate or objective
  • balance sheet
  • statement of profit and loss
  • statement of cash flows and statement of equity
    • msoma003
       
      All of these are especially important when the company is publicly traded.
  •  
    The article provide an overview of basic hotel accounting procedures. Most of the concepts explained are the responsibility of the accounting department but the article did mention there was some crossover. The hotel manager must implement the guidelines for the hotel, this means that the manager must understand at least the basic concepts of accounting. The accounting department must also prepare reports that outline the hotels finances. These reports are especially important when the hotel is a publicly traded company and must meet SEC guidelines.
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